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7628975023268986896 | v12025gd0000d7b63a7og65sm7tj876g | unpacking, shopping & exploring 🏔️❄️🧳 #grwm #dailyvlog @Dossier Perfume | unpacking, shopping & exploring 🏔️❄️🧳 #grwm #dailyvlog @Dossier Perfume | [] | label_14106000000 | campaign_objective_video_view | 0 | [] | https://dossier.co/?utm_source=tiktok&utm_medium=paid&utm_id=__CAMPAIGN_ID__&utm_campaign=__CAMPAIGN_NAME__ | Others | https://v16m-default.tiktokcdn.com/17be26d35ba8fd6f69332a70ba6a1b73/69ec4754/video/tos/maliva/tos-maliva-ve-0068c799-us/ocXNeZXTrANQHcRBQleMerwCkws8RpzvEj0AgM/?a=0&bti=NTU4QDM1NGA%3D&&bt=1570&ft=cApXJCz7ThWHUQRi1GZmo0P&mime_type=video_mp4&rc=ZzdnZjc4NzpnOTw1NWVlZkBpajptOnY5cmQ5OjMzZzgzNEAyLy9fMl80XzQxLS40YTMyYSMzNXFqMm... | https://p16-sign-va.tiktokcdn.com/tos-maliva-p-0068c799-us/okpvEWHCADEv0goONYpBfFa5GDSkoIfYVm1sTC~tplv-noop.image?dr=18692&refresh_token=a5d844f6&x-expires=1777092436&x-signature=r2ejeMfYlldv9xZ%2Fh1tfhsiDaHs%3D&t=9276707c&ps=14f1eb3e&shp=9e36835a&shcp=317596d8&idc=my2&VideoID=v12025gd0000d7b63a7og65sm7tj876g | 117 | 576 | 1,024 | 0.44 | 0 | 1,393 | 0 | 0 | [
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] | 2026-04-24 22:45:26 | 2026-04-24 22:45:26 | 2026-04-24 22:50:39 | 2026-04-24 22:50:46 | null | null | 2026-04-24 22:46:27 | null | [
{
"label": "campaign_objective_video_view",
"value": 4
}
] | Fragrances & Perfumes | Video Views | [
"Video Views"
] |
TikTok Creative Center — Top Ads (Smoke Set)
100-ad smoke set scraped from the TikTok Creative Center Top Ads surface
(US, period=180, sort=for_you). Used to validate the v2 creative-centric
crawler (tiktok-ad-rl repo, tag v2.0.0).
Schema
One row per ad_id. ~42 columns including:
- identity:
ad_id,vid,ad_title(short headline),brand_name,industry_key(+industry_namederived),objective_key(+objective_namederived) - assets:
video_local_path(HFVideo),cover_local_path(HFImage) - detail metadata:
caption(full on-screen ad copy from baseDetail.adTitle),objectives_detail(list of{label, value}— multi-objective ads),objectives_named(derived human labels),keyword_list,pattern_label,landing_page,countries_delivered,voice_over - engagement (creative-global):
ctr_global(percentile rank, lower=better),cost_bucket(0=Low, 1=Med, 2=High),like_cnt,comments_cnt,shares_cnt - per-second curves (1 Hz, length = ceil(duration)+1):
ctr_curve,cvr_curve,clicks_curve,conversion_curve,retention_curve
Full schema and gotchas: see data/SCHEMA.md in the source repo.
Usage
from datasets import load_dataset
ds = load_dataset("liangyuch/ttcc-test-20", split="train")
row = ds[0]
row["cover_local_path"] # PIL.Image
row["video_local_path"] # decord Video
row["ctr_curve"] # list[float], 1 Hz over playback seconds
Provenance and intended use
- Source: ads.tiktok.com/business/creativecenter (publicly browsable).
- Scraped via Playwright route-interception (
tiktok-ad-rlcrawler, tag v2.0.0). - Research-use only. Per TikTok's general Terms of Service, automated collection of platform data is restricted; this set is shared as a private, small-scale verification artifact for an academic crawler. Not for commercial use, redistribution, or model training intended for production.
- Some videos may be Spark Ads (creator usernames burned-in); advertiser IP belongs to the original advertisers.
Known caveats (read before analysis)
ctr_globalis a percentile rank, not a click-through rate. Lower = better.cost_bucketis an ordinal (0/1/2), ~85% are High in top-ads.- Curves are per playback second, not calendar time. Values are TikTok's full-precision floats (the web UI rounds for display only).
ad_title(short headline) ≠caption(full on-screen copy). Both columns are present and meaningful.objective_keyreflects the slice filter that surfaced the ad; the ad's full objective set is inobjectives_detail(often multi-valued).- Some older ad_ids may have been delisted by TikTok after our crawl; those
rows have populated curves/engagement but
caption/objectives_detailmay be NULL because the detail page no longer resolves. - Videos can be partially watermarked (Spark Ads).
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