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This dataset is ideal for:

  • Practicing ETL pipelines
  • Building SQL/Pandas analysis
  • Simulating funnel analysis
  • Testing dashboards and analytics workflows

Features

  • Generates user_id, session_id, timestamps, event types, page URLs, product IDs, and revenue.
  • Consistent session-level attributes: device, browser, OS, location, traffic source, campaign.
  • Probabilistic funnels with realistic abandonment rates:
    • viewscrollclickadd_to_cartpurchase
  • Non-purchase sessions include browsing events only.

Columns

Column Name Description
user_id Unique identifier for a user
session_id Session ID (same for all events in a session)
timestamp Date and time of the event
event_type Event type: view, scroll, click, add_to_cart, purchase
page_name Page URL
product_id Product ID (if applicable)
device_type Device used (desktop, mobile, tablet)
browser Browser used
os Operating system used
geo_country Country of the user
geo_city City of the user
traffic_source Traffic source (google, facebook, email, direct, organic)
campaign Marketing campaign
referrer_url Referrer URL
revenue Revenue generated (only for purchases)
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