| Module 9: Presentation Skills and Public Speaking |
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| GOALS |
| By the end of this module, participants should be able to understand: |
| • Strategies for becoming a better public speaker. |
| • Strategies for effective presentations. |
| • Strategies for calming nerves. |
| |
| TIME |
| Total: 30 minutes |
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| OVERVIEW |
| The focus of this session is to help people think more strategically about their public |
| speaking and presentation skills in order to improve their overall effectiveness in relaying |
| information to others about advocacy skills and the Common Core State Standards. |
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| PTA leaders have the opportunity to share the PTA messages to many groups. Additionally, |
| PTA leaders are called upon to use public speaking and presentation skills on a regular |
| basis, even if the leaders are not comfortable speaking in public. |
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| MATERIALS NEEDED |
| • Easel paper |
| • Masking tape |
| • Dark markers |
| |
| HANDOUTS |
| • PowerPoint printout |
| • Presentation Checklist |
| |
| Grassroots Advocacy Trainer’s ManualModule 9: Presentation Skills and Public Speaking |
| EQUIPMENT NEEDED |
| • Easel/flipchart |
| • If you have elected to develop your own PowerPoint presentation to suit your |
| |
| specific training audience for this module, you will need: |
| |
| – Computer with PowerPoint software |
| – LCD projector |
| – All cords and cable needed to connect computer with LCD projector, |
| and extension cord to connect computer and LCD projector with electrical |
| outlet |
| – AV stand or tab (if you will be using PowerPoint in this module) |
| – Portable speakers for videos |
| |
| COPYRIGHT NOTICE |
| Materials in this module are Copyright, National PTA. PTA shall have the right to use |
| them for training purposes within, and at all, levels of the association in perpetuity. |
| Training modules may not be used or sold to other entities. |
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| Grassroots Advocacy Trainer’s ManualModule 9: Presentation Skills and Public Speaking |
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| Introduction |
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| WELCOME TO MODULE 9: PRESENTATION SKILLS |
| AND PUBLIC SPEAKING |
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|
| SAY |
| By the end of this module you should understand: |
| • Strategies for becoming a better public speaker. |
| • Strategies for developing stronger presentations. |
| • Strategies for calming nerves. |
| |
| Chances are that you will have to speak in public as part of your role with PTA. While this |
| can seem intimidating, the benefits of being able to speak well outweigh any perceived fears. |
|
|
| In this session we are going to discuss strategies for becoming a better public speaker, |
| delivering effective presentations and calming nerves that are associated with public |
| speaking. |
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| Even if you don’t need to make regular presentations in front of a group, good public |
| speaking skills are useful for all aspects of your life, work and home. For example, you |
| might have to talk about your organization at a conference, make a speech after accepting |
| an award or provide training for new PTA members. You might be asked to make a speech |
| at a friend’s wedding, give a eulogy for a loved one or inspire a group of PTA volunteers at |
| a meeting. In short, being a good public speaker can enhance your reputation, boost your |
| self-confidence, and open up countless opportunities. |
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| However, while good public speaking skills can open doors, poor speaking skills can close |
| them. For example, your boss might decide against promoting you after sitting through a |
| poorly-delivered presentation. You might lose a valuable new PTA member by failing to |
| connect with a prospect during a PTA sales pitch or you could make a poor impression |
| with your new team because you trip over your words and don’t look people in the eye. |
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|
| Make sure that you learn how to speak well! |
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|
| ASK |
| Who is afraid of public speaking? (Take a few minutes to discuss.) |
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| Grassroots Advocacy Trainer’s ManualModule 9: Presentation Skills and Public SpeakingSAY |
| Well, we are not alone! Some surveys and research results show that most people are |
| terrified of speaking in front of a live audience, as you can see in this list of the top 10 |
| fears globally! |
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| DISPLAY ON A FLIPCHART OR POWERPOINT: |
| Top 10 Global Fears |
| 1. Public speaking or stage fright |
| 2. Death and end of life |
| 3. Spiders and other arachnids creatures |
| 4. Darkness and twilight |
| 5. Heights, altitude or elevations |
| 6. People or social situations |
| 7. Flying in airplanes |
| 8. Open spaces and squares |
| 9. Natural thunder and lightning |
| 10. Confined spaces or small rooms |
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| SAY |
| Chances are that you will at some point have to speak in public as part of your role with |
| PTA. While this can seem intimidating, the benefits of being able to speak well outweigh |
| any perceived fears. To become a better speaker, use the following strategies: |
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| DISPLAY ON A FLIP CHART OR POWERPOINT: |
| • Planning |
| • Practice |
| • Engaging Your audience |
| |
| • Body Language |
| • Thinking Positively |
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|
| • Calming Nerves |
| |
| SAY |
| Planning — Make sure that you plan your communication appropriately to think about |
| how you’ll structure what you’re going to say from your opening words all the way |
| through to your closing statement. |
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| Think about how important a book’s first paragraph is; if it doesn’t grab you, you’re likely |
| going to put it down. The same principle goes for public speaking: from the beginning, |
| you need to intrigue your audience. You will notice that in each of the PTA modules we |
| have included “attention grabbers” throughout the scripts. These can include quotes from |
| famous people on the topic, statistics that emphasize your point or funny anecdotes that |
| lighten the mood. |
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| Grassroots Advocacy Trainer’s ManualModule 9: Presentation Skills and Public SpeakingYou also want to develop your closing remarks. What you leave your audience with should |
| summarize what has been covered, the key point or points you want them to take away |
| and stress any action you want them to take after the session. |
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| Planning also helps you to think on your feet. This is especially important for unpredictable |
| question and answer sessions or last-minute communications. |
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| And finally, it is very important that you make presentations “your own” even if you have |
| been provided with all the written tools including a script. If your audience does not feel |
| like you are genuinely knowledgeable or excited about the topic, they will not engage with |
| you or find your material valuable. |
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| Practice |
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| There’s a good reason that we say, “Practice makes perfect!” You simply cannot be a |
| confident, compelling speaker without practice. |
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| To get practice, seek opportunities to speak in front of others. As a PTA member, you |
| have the perfect audience in your PTA family. Your local PTA is a great place to develop |
| your public speaking skills because you already know your audience, are familiar with the |
| material and your surroundings and you should have a higher comfort level. The first step |
| is by volunteering to speak at meetings. |
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| When you are planning to deliver a presentation or a prepared speech, create it as early as |
| possible. The earlier you put it together, the more time you’ll have to practice. This is not |
| the time to wait until the last minute! |
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| Practice it plenty of times alone, using the resources you’ll rely on at the event, and, as you |
| practice, tweak your words until they flow smoothly and easily. Then, if appropriate, do a |
| practice run in front of a small audience: this will help you calm your fears and make you |
| feel more comfortable with the material. Your audience can also give you useful feedback, |
| both on your material and on your performance. |
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| Whenever possible, record your presentations and speeches. You can improve your speaking |
| skills dramatically by watching yourself later, and then working on improving in areas that |
| did not go well. As you watch, notice any verbal stalls, such as “um” or “like”, and practice |
| replacing those verbal stalls with brief pauses. Look at your body language: are you swaying, |
| leaning on the podium or leaning heavily on one leg? Are you looking at the audience? |
| Did you smile? Did you speak clearly at all times? Pay attention to your gestures. Do they |
| appear natural or forced? Make sure that people can see them, especially if you’re standing |
| behind a podium. |
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| Last, look at how you handled interruptions, such as a sneeze or a question that you weren’t |
| prepared for. Does your face show surprise, hesitation, or annoyance? If so, practice managing |
| interruptions like these smoothly so that you’re even better next time. |
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| Grassroots Advocacy Trainer’s ManualModule 9: Presentation Skills and Public Speaking |
| Engaging Your Audience |
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| When you speak, try to engage your audience. This makes you feel less isolated as a speaker |
| and keeps everyone involved with your message. If appropriate, ask leading questions |
| targeted to individuals or groups, and encourage people to participate and ask questions. |
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| Keep in mind that some words reduce your power as a speaker. Think about how these |
| sentences sound: |
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| “I just want to add that I think we really need the Common Core State Standards.” |
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| “I just think this plan is a good one.” |
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| Phrases such as “Just” and “I think” limit your authority and conviction. Don’t use them. |
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| “I believe in the Common Core State Standards because they are clearer and more focused.” |
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| “I am confident that this plan will increase enrollment and allow our members stronger |
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| advocacy efforts.” |
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| Notice the increase in authority and conviction? |
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| A similar word is “actually.” When you use “actually,” it conveys a sense of submissiveness |
| or even surprise. |
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| “Actually, I’d like to add that we were under budget last year.” |
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| By removing actually your message is clear, concise and stresses confidence: |
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| “We were under budget last year.” |
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| Also, pay attention to how you’re speaking. If you’re nervous, you might talk quickly. |
| This increases the chances that you’ll trip over your words or say something you don’t |
| mean. Force yourself to slow down by breathing deeply. Don’t be afraid to gather your |
| thoughts; pauses are an important part of conversation, and they make you sound |
| confident, natural, and authentic. |
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| Finally, avoid reading word-for-word from your notes. When you read, you are not |
| looking at your audience so you will not be seen as an engaging speaker. Additionally, |
| when you try to read from your notes and look up occasionally, you appear awkward |
| and come across as less confident. |
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| Instead, make a list of important points on index cards and use bullet points. For instance |
| for this workshop, I know I need to cover each of the strategies: planning, practice, engaging |
| your audience, body language, thinking positively, and calming nerves. |
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| Grassroots Advocacy Trainer’s ManualModule 9: Presentation Skills and Public Speaking |
| Here is a sample index card that allows you to engage with your audience: |
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| DISPLAY ON A FLIP CHART OR POWERPOINT: |
| Planning |
| • Attention grabbers |
| • Closing summation |
| • Plan for Q&A |
| • Making it your own |
| |
| SAY |
| Body Language |
| Your body language will give your audience constant, subtle clues about your inner state. |
| If you’re nervous or if you don’t believe in what you’re saying, the audience will know by |
| how you present yourself. Research has shown that up to 94% of communication is non- |
| verbal! |
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|
| ASK |
| What are some examples of non-verbal communication that you have seen during |
| presentations? (Discuss both positive and negative examples.) |
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| Examples: |
| Pay attention to your body language: stand up straight, take deep breaths, look people in the |
| eye and smile. Don’t lean on one leg or use gestures that feel unnatural. Don’t cross your arms. |
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| SAY |
| Many people prefer to speak behind a podium when giving presentations. While |
| podiums can be useful for holding notes, they put a barrier between you and the |
| audience. They can also become a “crutch,” giving you a hiding place from the |
| dozens or hundreds of eyes that are on you. |
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| Instead of standing behind a podium, walk around and use gestures to engage the |
| audience. This movement and energy will also come through in your voice, making |
| it more active and passionate. |
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| Don’t forget to SMILE! When you smile, your audience is more inclined to forgive |
| nervousness and they will be rooting for you. |
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| Think Positively — Positive thinking can make a huge difference to the success of your |
| communication because it helps you feel more confident. |
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| Fear makes it all too easy to slip into a cycle of negative self-talk, especially right |
| before you speak. |
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| Grassroots Advocacy Trainer’s ManualModule 9: Presentation Skills and Public SpeakingSelf-sabotaging thoughts such as, “I’ll never be good at this!” or “I’m going to fall flat on |
| my face!” lower your confidence and increase the chances that you won’t achieve what |
| you’re truly capable of. |
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| Use affirmations and visualization to raise your confidence. This is especially important |
| right before your speech or presentation. Visualize giving a successful presentation, and |
| imagine how you’ll feel once it’s over and when you’ve made a positive difference for |
| others. Use positive affirmations such as, “I am the local expert on this topic!” or “I am |
| going to do well!” |
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| Don’t forget to smile! |
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| DISPLAY ON A FLIPCHART OR POWERPOINT: |
| “The way you overcome fear and shyness is to become so wrapped up in something that |
| you forget to be afraid!” - Lady Bird Johnson |
|
|
| SAY |
| Cope With Your Nerves |
|
|
| ASK |
| How often have you listened to or watched a speaker who really messed up? |
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| SAY: |
| Chances are the answer is “not very often.” When we have to speak in front of others, we |
| can envision terrible things happening. We imagine forgetting every point we want to |
| make, passing out from our nervousness, or doing so horribly that we will never be asked |
| to speak again. But those things almost never happen! We build them up in our minds |
| and end up more nervous than we need to be. |
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| Make an effort to stop thinking about yourself, your nervousness, and your fear. Instead, |
| focus on your audience: what you’re saying is “about them.” Remember that you’re trying |
| to help or educate your audience in some way, and your message is more important than |
| your fear. Concentrate on the audience’s wants and needs, instead of your own. |
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| Crowds are more intimidating than individuals, so think of your speech as a conversation |
| that you’re having with one person. Although your audience may be 100 people, focus on |
| one person at a time, and talk to that person as if he or she is the only one in the room. |
| You should seek several people within the audience to focus on, ideally strategically located |
| around the room. |
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| Grassroots Advocacy Trainer’s ManualModule 9: Presentation Skills and Public SpeakingDISPLAY ON A FLIPCHART OR POWERPOINT: |
| Steps for Conquering Your Presentation Nerves |
| Step 1 – Know your audience |
| Step 2 – Know your material |
| Step 3 – Structure your presentation |
| Step 4 – Calm yourself from the inside |
| |
| SAY |
| Notice we didn’t say to get rid of your nervousness. This is because presenting is not a |
| natural activity. Even the most practiced presenters get a bit nervous. The point is this: |
| your nervous energy can be used to your advantage. When you are in a heightened state |
| from the adrenaline that is being pumped into your body, you can use that energy to |
| communicate enthusiastically, convincingly, and passionately. The key is to decrease your |
| level of nervousness so you can use your energy on these positive activities, not on trying |
| to control your nerves. The more uncertain you are, the more nervous you will be. |
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| Step 1 — Know Your Audience: If you are asked to speak to a group, make sure to take |
| time to find out a few things beforehand: |
| • Ask who will be in the audience? (Are they parents, teachers, members of the |
| |
| business community, school board members, etc.) |
| |
| • What do they already know about the topic? Are they experts on the topic? |
| |
| Will this be brand new information? |
| |
| • Is there a meeting or event planned before and/or after your talk? What other |
| topics will be discussed? What is the agenda for the meeting? How much time |
| do you have? |
| |
| The more confident you are that you are presenting useful and interesting material for |
| your audience, the less nervous you will be overall. A great tip is to greet audience members |
| at the door and do a quick survey of why they are there and what they expect. This really |
| helps you build a rapport with the group. |
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| Step 2 — Know Your Material: Nothing is worse for nerves than trying to give a |
| presentation on a topic that you do not know! Our modules will provide you with |
| information and tools for each of the topics; however, it is on you to make sure that you |
| take time to read the material and become familiar with each topic. Remember: Your |
| audience will ask you questions and will look to you as the expert. |
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| Another important point to remember is that you cannot possibly cover everything you |
| know in your presentation. That would probably be long and boring. So select the most |
| pertinent points from your subject base and then supplement with other material if time |
| allows. A great tip is to make your material interesting and memorable, include occasional |
| questions to the audience to encourage audience participation. This enhances the learning |
| experience and gives you a break from presenting. It also allows you deliver your information |
| in a more conversational manner, which is often more believable. |
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| Grassroots Advocacy Trainer’s ManualModule 9: Presentation Skills and Public Speaking |
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| Step 3 — Structure Your Presentation: A common technique for trying to calm |
| nervousness is memorizing what you intend to say; however, all this does is make your |
| delivery sound like it is coming from a robot. If you miss a word or draw a blank, your whole |
| presentation is thrown off and then your nervousness gets worse. It is far better to structure |
| your presentation so that you give yourself clues to what is coming next. |
| • Have a set of key phrases listed on a cue card. |
| • Refer to these phrases to trigger your mind as to what is coming up next. |
| • If you’re using slides, use these key phrases in your transitions. |
| |
| This approach helps you control your own uncertainty about whether you will remember |
| what you want to say and the order you want to say it. |
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| Step 4 — Calm Yourself from the Inside: Nervousness causes physiological reactions, |
| which are mostly attributed to the increase of adrenaline in your system. You can counteract |
| these effects with a few simple techniques: |
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| Practice deep breathing – Adrenalin causes you to breathe shallowly. By breathing deeply |
| your brain will get the oxygen it needs and the slower pace will trick your body into |
| believing you are calmer. It also helps with voice quivers, which can occur when your |
| breathing is irregular. |
| |
| Drink water – Adrenalin can cause a dry mouth, which in turn leads to getting tongue- |
| tied. Have a glass of water handy. Take sips occasionally, especially when you want to |
| emphasize a point. |
| |
| Smile – This is a natural relaxant that sends positive chemicals through your body. |
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| Use visualization techniques – Imagine that you are delivering your presentation to an |
| audience that is interested, enthused, smiling, and reacting positively. Cement this |
| positive image in your mind and recall it right before you are ready to go on. |
| |
| Here are a few more calming presentation tips: |
| • Press and massage your forehead to energize the front of the brain and speech center. |
| • Just before you start talking, pause, make eye contact, and smile. This last moment of |
| |
| peace is very relaxing and gives you time to adjust to being the center of attention. |
| |
| • Speak more slowly than you would in a conversation, and leave longer pauses between |
| sentences. This slower pace will calm you down, and it will also make you easier to |
| hear, especially at the back of a large room. |
| |
| • Move around during your presentation. This will expend some of your nervous energy. |
| • Remember that the audience is there to get some information and it is your job to put it |
| |
| across to them. |
| |
| Grassroots Advocacy Trainer’s ManualModule 9: Presentation Skills and Public Speaking |
|
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| When it comes to presenting, nerves are inevitable. Letting them get the better of you is not. |
| You need to develop a strategy for taking the focus off your nervousness and putting that |
| energy to positive use. By controlling as much of the uncertainly as you can, you increase |
| your confidence in your ability to deliver an excellent presentation. This confidence then |
| counteracts your nerves, and you create a positive cycle for yourself. |
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| Nerves are not your enemy and you don’t have to fear public speaking. For your next |
| presentation, be knowledgeable, be well-practiced and prepared, and try out some physical |
| relaxation techniques. Amaze yourself and impress your audience with your calm and |
| cool delivery of a great presentation. |
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| Grassroots Advocacy Trainer’s ManualModule 9: Presentation Skills and Public SpeakingGrassroots Advocacy Trainer’s Manual |
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| How much does your audience know about the presentation's subject? (Make sure |
| that your presentation matches their knowledge level – don't make it too |
| complicated or too simple for their needs.) |
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| Planning |
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| Where and how will you present (indoors, outdoors, standing, sitting)? Will this |
| affect how you need to prepare? |
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| What is going on before and after your presentation? Do you need to adjust your |
| presentation? |
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| How long do you have? Will your presentation fit in the time allotted? |
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| Are you knowledgeable enough about the topic that you're covering in your |
| presentation? If not, how will you build this knowledge? |
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| Can you visit the presentation room beforehand to get a feel for it? |
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| Does the presentation room have everything that you need? (For example, electrical |
| supply, Internet access, projector screen, and so on.) Do you need to bring your own |
| equipment? (You should always bring your own equipment even if you don’t use it, |
| as a back-up) |
| Do you want to inspire your audience to act? If so, how are you going to do this? |
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| Are you presenting as part of a team? How will you divide up the presentation? |
| Have you scheduled planning and practice time well in advance? |
| Have you prepared an evaluation? |
| Do you need to provide your own handouts and evaluations? How many copies do |
| you need? If someone else is making them, how will you get them the material? |
| How will you know they are ready? |
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| Does your introduction grab your audience's attention? And does it need to explain |
| your objectives? |
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| Content |
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| Do you follow this by clearly defining the points of the presentation? |
| Are the main points in a logical sequence? |
| Do these points flow well? |
| Do the main points need support from visual aids or props? |
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|
| Is your presentation too complex? (It's easy to go overboard, especially when you |
| want to impress - remember, keep it simple and focused.) |
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|
| Does your presentation contain any jargon or acronyms? (These can be confusing |
| for many people, so make sure that you define or eliminate jargon/acronyms from |
| your presentation.) |
|
|
| Does your presentation's conclusion summarize the presentation clearly and |
| concisely? |
| Is the conclusion strong? |
| Have you tied the conclusion to the introduction? |
|
|
| Have you practiced your presentation standing (or sitting, if applicable), paying |
| close attention to your body language and posture? |
| Have you rehearsed often enough to be able to speak smoothly and fluently? |
| Have you practiced your presentation in front of others? Your practice audience can |
| give you valuable feedback about your presentation. |
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|
| Power Point Presentation |
|
|
| Is the power point easy to read/view and easy to understand? |
| Is it tied into the points that you're trying to communicate? |
|
|
| Do your slides all look consistent? |
| Have you used the same fonts throughout? Are the slides easy to |
| read? Can they be seen easily from all areas of the room? |
|
|
| Have you included too much wording? (Remember, slides are meant |
| to support points or concepts, not replace them. So, no sentences or |
| paragraphs!) |
| If you're representing an organization, do your visual aids and slides |
| match your organization's branding? |
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|
| Do you have all of the equipment you need? Laptop, projector, all |
| cords needed to hook it all up? Do you have spare projector bulbs, |
| just in case your existing bulbs blow? Do you have speakers if you |
| plan to show a video? |
| Have you prepared contingency plans in case your audio/visual |
| equipment fails? Do you have a printed copy so you can use it in the |
| event Power point is not an option? |
| Be sure to save your presentation on your laptop, a USB drive and |
| email it to yourself, just in case! |
| Even if all equipment is supposed to be provided; BRING YOU OWN. |
| You never know! |
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| The Day of your Presentation |
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|
| Do you have your slides, notes, and other visual aids in the right |
| order? |
| Are you dressed and groomed appropriately? (Make sure that this is |
| in keeping with your audience's expectations.) |
|
|
| Have you left enough time for travel and setting up? |
| Have you checked your visual aids to ensure that they're working, |
| and that you know how to use them? |
|
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| REMEMBER: Did you provide a sign in sheet? Be sure to remind |
| everyone to sign in. (Ideally, your sign in sheet includes printed |
| name, email, phone number) |
| Do you know how to deal with nervousness? (Presentation nerves |
| are very common, so learn how to manage presentation nerves to |
| use that energy to your advantage.) |
| REMEMBER: Greet participants as they arrive if possible, helps to |
| establish rapport. |
| REMEMBER: During your presentation, make and maintain eye |
| contact with members of your audience? |
| Have you made sure that your audience understands everything that |
| you've covered? (Invite them to ask questions if you're unsure.) |
|
|
| REMEMBER: Hand out evaluations Have you asked for feedback from |
| your audience? Is there anything that you could learn, to improve |
| your next presentation? |
| Do you need to follow up with any of your audience? Put a star by |
| their name on your sign in sheet. |
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|