q12/random_k4/random_3.md

Digital Landscape

February 2020

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Snapshot

This artwork was created using Nielsen data. Copyright © 2019 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

Landscape Overview

Metric

Device

Jan-2020

Feb-2020

Unique Audience (000)

Digital (C/M)

Active Reach (%)

Time Spent per Person (hh:mm:ss)

Desktop

Smartphone

Tablet

Digital (C/M)

Desktop

Smartphone

Tablet

Digital (C/M)

Desktop

Smartphone

Tablet

21,152

18,505

16,383

7,441

100%

87%

77%

35%

108:47:50

21:57:14

89:56:34

58:05:33

21,310

18,656

16570

7,449

100%

88%

78%

35%

90:49:40

20:17:06

72:18:43

48:48:53

Source: Nielsen Digital Panel, Jan 2020, Feb 2020, Total Platform, Desktop, Smartphone, Tablet, P2+, Unique Audience (000), Active Reach (Calculated from UA), Time Spent per Person (hh:mm:ss). 3

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Trend - Time Spent by Device - DCR

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Source: Nielsen Digital Content Ratings, Monthly Total, Jan 2019 - Feb 2020, Desktop, Smartphone, Tablet, P 2+, % of Total Time Spent, Text

4

Age Breakdowns Overview

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Digital Audience Reach and Time by Demo Overview

Data Type

Device

Unique Audience

Total Platform

Desktop

Smartphone

Tablet

Profile %

Total Platform

Desktop

Smartphone

Tablet

P 18+

18,300

15,646

16,570

7,449

100%

100%

100%

100%

P 18-24

P 25-34

P 35-44

P 45-54

P 55-64

2,353

1,931

2,313

304

13%

12%

14%

4%

3,813

3,392

3,813

1,360

21%

22%

23%

18%

3,332

2,998

3,320

1,499

18%

19%

20%

20%

3,115

2,700

2,904

1,599

17%

17%

18%

21%

2,716

2,344

2,463

1,399

15%

15%

15%

19%

P 65+

2,972

2,281

1,757

1,288

16%

15%

11%

17%

Time Spent per Person (Text)

Total Platform

105:15:33

82:51:47

104:05:13

131:29:27

121:53:22

103:45:04

79:01:37

Desktop

23:39:39

22:28:55

19:08:11

26:13:02

27:00:23

22:41:43

25:03:33

Smartphone

72:18:43

59:11:44

68:14:18

78:06:30

83:00:33

72:09:21

70:01:28

Tablet

48:48:53

80:59:43

64:04:38

35:49:12

50:59:20

41:43:09

44:10:57

Source: Nielsen Digital Panel, Feb 2020, Total Platform, Desktop, Tablet, Smartphone, P18+, P18-24, P25-34, P35-44, P45-54, P55-64, P65+, Unique Audience, Profile (Calculated from UA), Time Spent per Person (text).

6

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Digital Audience Reach and Time Demo Overview

Unique Audience

Time Spent per Person

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Source: Nielsen Digital Panel, Feb 2020, Total Platform, Desktop, Tablet, Smartphone, P0-17, P18-24, P25-34, P35-44, P45-54, P55-64, P65+, Unique Audience, Universe Reach %, Time Spent per Person (text).

• Persons 0-17 does not include mobile data.

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Surfing Reports

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People 2+ Surfing Online

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Source: Nielsen Digital Panel, Monthly Total, Text, Feb 2019 - Feb 2020, Digital (C/M), People 2+ Market Line

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Surfing Report

People 2+

People 18+

Name

UA

Avg Time Spent Total Time Spent

Name

UA

Avg Time Spent Total Time Spent

Google

Facebook

YouTube

19,848,439

17,837,239

17,068,585

13:40:46

16,291,203,606

Google

18:39:42

19,972,379,884

YouTube

23:05:53

23,655,150,362

Facebook

17,943,703

16,204,525

17,278,479

15:04:14

16,225,558,846

23:52:30

23,213,035,282

19:15:20

19,962,616,731

MSN/Outlook/Bing/Skype

13,681,073

4:55:39

4,044,846,450

MSN/Outlook/Bing/Skype

12,995,336

Apple

Instagram

eBay

PayPal

Microsoft

12,866,475

12,684,785

12,605,107

12,094,593

11,551,875

ABC Online Network

11,333,137

Woolworths

Wikipedia

LinkedIn

realestate.com.au

news.com.au

10,376,298

10,187,717

9,762,158

9,634,420

9,348,648

1:59:17

1,534,854,537

Apple

3:37:53

2,764,000,687

Instagram

1:29:37

1,129,694,442

eBay

0:09:31

1:07:37

1:18:02

0:19:47

0:14:00

1:15:48

0:46:34

0:36:05

115,109,629

PayPal

781,266,772

Microsoft

884,466,592

ABC Online Network

205,325,529

Woolworths

142,669,437

Wikipedia

740,053,674

LinkedIn

448,667,709

realestate.com.au

337,483,439

news.com.au

12,763,377

12,579,558

12,221,372

11,957,707

11,265,747

10,981,388

10,298,974

9,957,687

9,737,846

9,463,425

9,174,848

5:10:42

2:00:13

3:39:33

1:31:56

0:09:35

1:08:45

1:19:29

0:19:53

0:14:15

1:15:58

0:46:50

0:36:24

4,037,669,825

1,534,537,028

2,761,947,509

1,123,728,567

114,630,946

774,538,814

872,997,444

204,886,013

141,942,109

739,859,176

443,213,459

333,989,057

Source: Digital Content Ratings, Monthly Total, Text, Feb 2020, People 2+, People 13+, Unique Audience, Avg TIme Spent, Total Time Spent. *YouTube reporting is sourced from DCR Monthly Total Video

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Streaming Video

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Streaming Video - Audience, Reach and Time Spent

Demo

Total 18+ Total 18 - 24 Total 25 - 34 Total 35 - 44 Total 45 - 54 Total 55 - 64 Total 65+ Total Female 18+ Female 18 - 24 Female 25 - 34 Female 35 - 44 Female 45 - 54 Female 55 - 64 Female 65+ Total Male 18+ Male 18 - 24 Male 25 - 34 Male 35 - 44 Male 45 - 54 Male 55 - 64 Male 65+

Unique Audience 16,888,355

Population Reach (%) 86%

Average Time Spent 37:42:52

2,224,910 3,636,729 3,163,950 2,933,646 2,574,718 2,417,820 8,663,869 1,099,710 1,829,763 1,598,064 1,560,162 1,359,606 1,216,564 8,287,904 1,125,200 1,806,966 1,565,886 1,373,484 1,215,112 1,201,256

94.5% 96.7% 95.6% 90.7% 88.3% 61.0% 87.1% 95.6% 96.8% 96.2% 94.5% 91.1% 57.8% 86.4% 93.5% 96.6% 94.9% 86.7% 85.4% 64.7%

70:58:47 43:08:00 37:51:40 33:36:20 20:05:40 16:42:54 32:57:32 57:17:19 38:46:58 32:35:06 32:47:02 19:27:09 18:00:58 40:59:43 84:21:38 47:32:19 43:14:45 34:32:20 20:48:47 15:23:50

Source: Nielsen Digital Content Ratings, Video, Feb 2020, People 18+, Panel + Census

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Streaming Video - Audience, Reach and Time Spent

Unique Audience

Population Reach%

Average Time Spent

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Source: Nielsen Digital Content Ratings, Video, Feb 2020, People 18+, Panel + Census

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Streaming Video Report - Total - Computer

Name

Market Total

Facebook

YouTube

news.com.au*

Netflix

ABC Online Network

Pinterest

Yahoo!

9Now*

smh.com.au

Daily Mail Australia*

Reddit

nine.com.au*

Instagram

SBS (Special Broadcasting Service)*

UA

Pop Base

Reach %

10,010,479

6,300,756

6,283,189

1,740,628

1,602,615

975,781

952,349

888,471

812,255

766,276

719,233

710,274

699,436

629,777

623,930

19,774,230

19,774,230

19,774,230

19,774,230

19,774,230

19,774,230

19,774,230

19,774,230

19,774,230

19,774,230

19,774,230

19,774,230

19,774,230

19,774,230

19,774,230

50.6

31.9

31.8

8.8

8.1

4.9

4.8

4.5

4.1

3.9

3.6

3.6

3.5

3.2

3.2

Source: Nielsen Digital Content Ratings, Monthly Total, Video, 0 secs Qualifier, February 2020, People 18+, Computer, Unique Audience, Population Base, Reach % *Brands marked with an asterisk represent metrics from tagged methodology.

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C C L L L L

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Streaming Video Report - Tagged - 2 secs

Name

SWM 7

news.com.au

nine.com.au

9Now

Daily Mail Australia

Network 10

Whimn

taste.com.au

SBS (Special Broadcasting Service)

perthnow

The Daily Telegraph

couriermail.com.au

AdelaideNow

Herald Sun

THE AUSTRALIAN

UA

Pop Base

Reach %

3,491,937

2,689,535

1,936,015

1,904,222

1,431,763

1,238,902

587,609

431,831

404,486

387,648

303,779

275,778

165,451

161,710

115,625

19,774,230

19,774,230

19,774,230

19,774,230

19,774,230

19,774,230

19,774,230

19,774,230

19,774,230

19,774,230

19,774,230

19,774,230

19,774,230

19,774,230

19,774,230

18

14

10

10

7

6

3

2

2

2

2

1

1

1

1

Source: Nielsen Digital Content Ratings, Monthly Tagged, Video, 2 secs Qualifier ,Ad Supported (Video), February 2020, People 18+, Digital (C/M), Unique Audience, Population Base, Reach %

15

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