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month
stringdate
2026-03-01 00:00:00
2026-07-01 00:00:00
avg_price_real
float64
7.81
8.3
avg_price_advertised
float64
12.8
13
median_price_real
float64
5.99
6.4
pct_on_discount
float64
0.55
0.58
pct_discount_over_90d
float64
0.47
0.49
median_discount_depth
float64
0.5
0.6
price_sample_n
int64
421
497
2026-03
8.3
12.93
6.4
0.5534
null
0.55
421
2026-04
8.2
12.92
6.4
0.5545
null
0.55
422
2026-05
8.08
12.98
6
0.5516
null
0.6
426
2026-06
7.81
12.9
5.99
0.5815
0.4879
0.6
497
2026-07
8.19
12.76
6.3
0.5645
0.4714
0.5
496

Luvs Creator Price Index

Monthly aggregate statistics on subscription pricing and discounting in the subscription creator economy, measured from publicly visible profile data on subscription platforms (OnlyFans and similar). One row per calendar month.

Each release reports the mean and median price actually charged after every discount in effect, the mean advertised list price measured on the same profiles, the share of priced profiles running a discount, the share of those discounts running 90 days or more without a break, the median discount depth, and the number of priced profiles the row was computed on.

Aggregates only: no usernames, no identifiers, no row that describes one person, and a minimum of 15 profiles behind any published breakdown. A release is frozen when the month closes; corrections are published openly in the changelog, never applied silently.

Columns

Column Type Meaning
month YYYY-MM The calendar month the row describes
avg_price_real USD Mean price actually charged, after discounts
avg_price_advertised USD Mean list price, measured on the same profiles
median_price_real USD Median charged price
pct_on_discount fraction 0 to 1 Share of priced profiles running a discount
pct_discount_over_90d fraction 0 to 1 Of those, the share running 90 days or more without a break
median_discount_depth fraction 0 to 1 Median share off the advertised price
price_sample_n integer Priced profiles the row was computed on (sample size)

An empty cell means the value was not computable for that month. It never means zero.

Source and updates

This is a mirror of the canonical dataset. New months are appended after each monthly release is frozen.

License

CC BY 4.0. Attribution with a link is all that is required.

Citation

@dataset{luvsone-creator-price-index,
  title     = {Luvs Creator Price Index},
  author    = {LuvsOne},
  year      = {2026},
  publisher = {LuvsOne},
  doi       = {10.5281/zenodo.22094426},
  url       = {https://doi.org/10.5281/zenodo.22094426}
}
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