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01 - Russell Brunson - DotComSecrets Book.pdf | |
DOTCOM SECRETS | 01 - Russell Brunson - DotComSecrets Book.pdf |
“ A simple process that ANY company can use to geometrically improve their traffic, conversion, and sales online. ” — Tony Robbins | 01 - Russell Brunson - DotComSecrets Book.pdf |
DOTCOM SECRETS | 01 - Russell Brunson - DotComSecrets Book.pdf |
THE UNDERGROUND PLAYBOOK FOR GROWING YOUR COMPANY ONLINE RUSSELL BRUNSON | 01 - Russell Brunson - DotComSecrets Book.pdf |
DOTCOM SECRETS THE UNDERGROUND PLAYBOOK FOR GROWING YOUR COMPANY ONLINE © 2015 RUSSELL BRUNSON. All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopy, recording, scanning, or other—except for brief quo... | 01 - Russell Brunson - DotComSecrets Book.pdf |
Get involved today, visit www. Morgan James Builds. com | 01 - Russell Brunson - DotComSecrets Book.pdf |
DEDICATION To my dad, who helped inspire me to become an entrepreneur. To my mom, who always knew my true worth. And to my wife, Collette, for supporting me through all of my crazy ideas, and running our home in a way that has allowed me to chase my dreams. | 01 - Russell Brunson - DotComSecrets Book.pdf |
TABLE OF CONTENTS Foreword What The 'Online Marketing Wizard Fraternity' Doesn't Want You To Know (and: is THIS book a 'fraud'?) What This Book Is About (and What It's NOT About) Introduction Section One: Ladders and Funnels Secret #1: The Secret Formula Secret #2: The Value Ladder Secret #3: From a Ladde... | 01 - Russell Brunson - DotComSecrets Book.pdf |
Funnel #3: Continuity Funnels for the Middle of the Value Ladder Funnel #4: The Perfect Webinar Funnel #5: Invisible Funnel Webinar Funnel #6: Product Launch Backend Funnel Funnel #7: High-Ticket, Three-Step Application Section Five: Click Funnels Conclusion: Ignite | 01 - Russell Brunson - DotComSecrets Book.pdf |
ACKNOWLEDGEMENTS There are so many people I want to thank for being willing to share their ideas with me. Ideas that ultimately became the strategies behind everything inside of this book. I also want to thank my team—all the people who helped me to implement these ideas, find out which ones work, and share them with ... | 01 - Russell Brunson - DotComSecrets Book.pdf |
FOREWORD | 01 - Russell Brunson - DotComSecrets Book.pdf |
01 - Russell Brunson - DotComSecrets Book.pdf | |
WHAT THE 'ONLINE MARKETING WIZARD FRATERNITY' DOESN'TWANT YOU TO KNOW (AND: IS THIS BOOK A FRAUD'?) by Dan S. Kennedy Yes, there IS an 'online marketing wizard fraternity'. Many of them hang out together, scheme together, and work together. And yes, there ARE a few things they'd rather you didn't think about, while... | 01 - Russell Brunson - DotComSecrets Book.pdf |
disciplines. Discipline is good. General Norm Schwarzkopf (of Operation Desert Storm fame) once said: “Shined shoes save lives. ” Norm went on to explain that in the heat of battle, the fog of war, under pressure, the undisciplined die. So it is in business. I sit now, as infrequently as possible, in meetings with ... | 01 - Russell Brunson - DotComSecrets Book.pdf |
professionals, direct marketing pros, and CEOs. He is also the author of over 20 books, including No B. S. Guide to Ruthless Management of People and Profits (2nd Edition). Information about Dan at: www. No BSBooks. com and www. GKIC. com. | 01 - Russell Brunson - DotComSecrets Book.pdf |
01 - Russell Brunson - DotComSecrets Book.pdf | |
01 - Russell Brunson - DotComSecrets Book.pdf | |
01 - Russell Brunson - DotComSecrets Book.pdf | |
WHAT THIS BOOK IS ABOUT (AND WHAT IT'SNOT ABOUT) Hey, my name is Russell Brunson ... Before we get started, I want to introduce myself and let you know what this book is about (and more importantly, what it's not about). This book is NOT about getting more traffic to your website—yet the “Dot Com Secrets” I'm going... | 01 - Russell Brunson - DotComSecrets Book.pdf |
“The problem is you can't spend enough to acquire a customer, and the way to fix that problem is to fix your sales funnel,” I replied calmly. One of my mentors, Dan Kennedy, says, “Ultimately, the business that can spend the most to acquire a customer wins. ” The reason Drew's business wasn't making money was because ... | 01 - Russell Brunson - DotComSecrets Book.pdf |
INTRODUCTION My junk mail addiction began when I was twelve years old. I remember the exact night my obsession with junk mail and direct response marketing started. My dad was up late watching TV while working on a project. Normally, he made me go to bed early, but that night he let me stay up late and watch TV with... | 01 - Russell Brunson - DotComSecrets Book.pdf |
Then I started to look at magazines and saw the same types of ads. So I would call the phone numbers and send in for the free “info-kits” that these ads were promoting as well. Within three or four weeks, I started getting “junk mail. ” (I put junk mail in quotation marks because studying that junk mail has literall... | 01 - Russell Brunson - DotComSecrets Book.pdf |
Looking back, I think it's funny that while most kids my age were collecting baseball cards, I was studying junk mail and learning marketing funnels. When I left for college, my mom made me throw my junk mail in the garbage, but I got this one last picture with the best marketing and sales education I could have ever ... | 01 - Russell Brunson - DotComSecrets Book.pdf |
Fig 0. 3 Blogs, podcasts, and online video are simply newer versions of the old-school offline media channels. I started looking at other people's websites, studying how these businesses were making money. I decided to model what I saw. After all, if it worked for them, it could work for me. So I created similar pro... | 01 - Russell Brunson - DotComSecrets Book.pdf |
Fig 0. 4 I was modeling what I could see happening on the surface, but the real money was made in ways I couldn't see. It took me years to discover and master these Dot Com Secrets—but when I did, my company quickly went from a few hundred dollars a month to millions of dollars a year in revenues. I wanted to write thi... | 01 - Russell Brunson - DotComSecrets Book.pdf |
exponentially increase your sales online. It is an evergreen guide. It will be as useful ten years from now as it is today. I only focus on strategies and concepts that will remain the same—even when technology changes. 2. I Don't Just Teach This Stuff; I Actually Do It. There are a ton of people teaching Internet... | 01 - Russell Brunson - DotComSecrets Book.pdf |
diagrams. At first, they won't make sense to you. But after you read through the chapter or section, you'll get it. I promise. The reason the pictures are so basic is because I want you to be able to look at the image and immediately recall the concepts. The graphics are engineered for instant recall. At some poi... | 01 - Russell Brunson - DotComSecrets Book.pdf |
SECTION ONE: LADDERS AND FUNNELS | 01 - Russell Brunson - DotComSecrets Book.pdf |
SECRET #1: THE SECRET FORMULA It was 11:27 a. m. on a Monday morning, and no matter what I told myself, I just couldn't get out of bed. The muscles in my body ached, although it didn't make sense. I knew I wasn't sore from exercise because I hadn't worked out. I had a sick feeling in my stomach that felt like the f... | 01 - Russell Brunson - DotComSecrets Book.pdf |
could I serve my customer at the highest level?” I realized it wasn't through a product or a service. Rather, it was by giving them a result that would change their lives. That result is where I wanted to take them. A few minutes later, I added two more words to the board: Where? Bait? Where are these people? How can... | 01 - Russell Brunson - DotComSecrets Book.pdf |
most had no business experience, so I had to spend tons of time on the fundamentals, and that drove me crazy (which is why I didn't want to get out of bed in the mornings). I had so much value I wanted to provide people—showing how I had scaled my companies, teaching conversion secrets and how we structure our funne... | 01 - Russell Brunson - DotComSecrets Book.pdf |
1. 2. attract. Then just write down a few places you think the prospect might hang out online. Over the next few chapters, we're going to take a deep dive into how and where to find your dream clients. I'll show you exactly where to find the people you're looking for. Question #3: What Bait Will You Use to Attract Th... | 01 - Russell Brunson - DotComSecrets Book.pdf |
3. 4. What bait will you use to attract them? What result do you want to give them? I know that this exercise seems simple, but it is the key to everything else we will be discussing in this book. So take a few minutes now and really answer these four questions. Up Next: In the next chapter, we are going to dig a lit... | 01 - Russell Brunson - DotComSecrets Book.pdf |
SECRET #2: THE VALUE LADDER Russell, are you a smoker?” “What?” I responded. “No, I've never smoked in my life ... why do you ask?” “Well, I noticed that your teeth are turning a little yellow, and I wasn't sure if you were a smoker ... or maybe you drink coffee?” “No, I don't drink coffee either ...,” I said. “My ... | 01 - Russell Brunson - DotComSecrets Book.pdf |
“Sweet! We've got insurance. It's a free cleaning. I'm in. ” And that's where it all started ... Within minutes, the dentist commented on my “yellow” teeth. “No, I don't drink coffee or smoke. Are they really yellow?” “Yeah, they are. But don't worry. If you want, I can go out back and make some custom teeth-white... | 01 - Russell Brunson - DotComSecrets Book.pdf |
Fig. 2. 2: This is a great example of a Value Ladder for a dentist. One of the first things I explain to people when I start working with them is the concept of a Value Ladder, and it's the first thing you have to build out before you can start working on any sales funnel. If you look at how we structure it, you'll... | 01 - Russell Brunson - DotComSecrets Book.pdf |
Fig. 2. 3: You can use this same model to design your own Value Ladder for your business. Now, ideally we would like to sell everyone our best thing, right? You want to serve your customers in the highest way possible. But the sad truth is that if I were to walk up to you on the street and say, “Give me a million d... | 01 - Russell Brunson - DotComSecrets Book.pdf |
Fig. 2. 3a: My Dot Com Secrets' Value Ladder includes products and services at all levels, including an ongoing continuity program. You may buy one of my home study courses or attend one of my live events. If you receive value from that, then you may decide to sign up for my $10,000 Ignite program, or maybe my $25,00... | 01 - Russell Brunson - DotComSecrets Book.pdf |
has a more serious condition, Chad may put the client on a continuity plan and have them come in a few times a week over the next few months. But that's about it. One day my friend and I were talking. He wanted to know what I would do differently in his business if I were him. I thought it over for a few days, when ... | 01 - Russell Brunson - DotComSecrets Book.pdf |
Fig. 2. 4: At first, my friend only had one basic service. I helped him flesh out other offerings so he had a fully developed Value Ladder. Then we looked at other ways he could provide more value to his clients. We figured out where he really wanted to take them. Ultimately, he created a new wellness program, for ... | 01 - Russell Brunson - DotComSecrets Book.pdf |
Fig 2. 5: Once my friend had a fully developed Value Ladder, his business completely turned around. You might be selling a book right now on the frontend and have no idea how to build up a backend Value Ladder. Well, what other value can you provide to people? Can you be more hands-on with them? Can you offer more per... | 01 - Russell Brunson - DotComSecrets Book.pdf |
program. Imagine my shock and excitement the first time someone said yes! A percentage of your audience will always want to pay you the premium to get more value. The only limit to your value offerings is your imagination. Keep thinking of higher and higher levels of service, and you can keep charging more and more m... | 01 - Russell Brunson - DotComSecrets Book.pdf |
1. 2. SECRET #3: FROM A LADDER TO A FUNNEL The Secret Formula was created to help you figure out who you want to serve, how to find them, what kind of bait you should use to attract them, and where you want to take them. The Value Ladder was created to help you figure out what products and services you need to add so t... | 01 - Russell Brunson - DotComSecrets Book.pdf |
Fig 3. 2: A funnel moves people through the sales process. They enter as prospective customers (traffic), and your job is to convert as many as possible into repeat customers by selling to them at the front, middle, and backend of your funnel. Above the funnel is a cloud that represents all of my potential customers. ... | 01 - Russell Brunson - DotComSecrets Book.pdf |
costs went up, the consumer's buying resistance also went up, and it got harder to sell. People I know who were making millions of dollars a year are no longer in business because they didn't adapt and change with the times. When I started to feel the pinch, I was lucky enough to have some amazing mentors who taught me... | 01 - Russell Brunson - DotComSecrets Book.pdf |
SECRET #4: HOW TO FIND YOUR DREAM CUSTOMERS With the Secret Formula, you discovered that you must find out who your dream clients are and then find out where they are. Usually my clients can figure out pretty quickly who they want to sell to, but they get stuck figuring out where those dream clients are and how to... | 01 - Russell Brunson - DotComSecrets Book.pdf |
My point is not to teach you how to sell things to churches. I want you to understand the power of a congregation because it's one of the main reasons the Internet is such an amazing tool for businesses. Prior to the Internet, it was hard for people around the world to congregate together. We were limited by locati... | 01 - Russell Brunson - DotComSecrets Book.pdf |
are three questions you have to ask yourself to find and really tap into these congregations. QUESTION #1: WHO IS YOUR TARGET MARKET? When I ask that question, people tend to answer with straight demographics like, “My target market is women from ages thirty-six to forty-five who make fifty thousand dollars a year. ” F... | 01 - Russell Brunson - DotComSecrets Book.pdf |
question number one: Who is your target market? Then, when you have an accurate picture, you can move on to the next question. QUESTION #2: WHERE IS YOUR TARGET MARKET CONGREGATING? Remember your target market is made up of real people, so you need to look at their real behavior. Where do they hang out online? Where d... | 01 - Russell Brunson - DotComSecrets Book.pdf |
If I'm in the middle of a wrestling debate on The Mat. com, it's going to take something special to get me to leave that site and go look at something else. At this point, you have to figure out what offering is special enough to entice a wrestling fan away from his favorite site. How can you divert attention away f... | 01 - Russell Brunson - DotComSecrets Book.pdf |
do that through these interrupt-style ads. YOUR ROLE AS THE ENTREPRENEUR As the entrepreneur for my companies, one of my primary jobs is to identify where the veins of gold are located. This task is not for the person buying the ads, optimizing the ads, or picking the keywords, etc. That's like expecting a building c... | 01 - Russell Brunson - DotComSecrets Book.pdf |
1. 2. 3. SECRET #5: THE THREE TYPES OF TRAFFIC Acrucial Dot Com Secret you must understand to experience exponential growth is this: There are only three types of traffic: Traffic you control Traffic you don't control Traffic you OWN Once you understand how each type of traffic works and how they tie together, you will... | 01 - Russell Brunson - DotComSecrets Book.pdf |
money comes back as pure profit. I was lucky when I first got started online to have a mentor named Mark Joyner. Mark had built a huge company online, and when I started to study under him, his number one piece of advice to me was this: “Russell, you have to build a list. ” He ingrained that principle into my mind, a... | 01 - Russell Brunson - DotComSecrets Book.pdf |
Fig. 5. 2: Squeeze pages have one goal, and no distractions. There is only one thing for the visitor to do on this page. This squeeze page is a very simple page with ONE goal: to convert traffic that you control into traffic that you own. I send all of my paid traffic to a squeeze page, and when the visitors get th... | 01 - Russell Brunson - DotComSecrets Book.pdf |
back to my blog. If you visit any of my blogs, you'll notice that the top third of my blog is nothing but a glorified squeeze page. When people go there, the only real thing they can do is give me their email addresses. After they do that, they become traffic that I own, and I can put them into my communication funn... | 01 - Russell Brunson - DotComSecrets Book.pdf |
SECTION TWO: YOUR COMMUNICATION FUNNEL | 01 - Russell Brunson - DotComSecrets Book.pdf |
SECRET #6: THE ATTRACTIVE CHARACTER Hey Russell, I'm building a list, but nobody's opening my emails. Nobody's clicking on my links. Nobody's buying what I'm trying to sell. What am I doing wrong?!” People who started my Dot Com Secrets course used to express this same thought all the time. Business owners often ge... | 01 - Russell Brunson - DotComSecrets Book.pdf |
and heard John Alanis speak. If you look up his name, you'll find he teaches men how to get women to approach them. In other words, he teaches guys how to pick up chicks. I remember he explained how the concept of attracting women was very similar to attracting customers and making sales. If a guy wants a woman to ... | 01 - Russell Brunson - DotComSecrets Book.pdf |
I started noticing how this works in my own business when I started speaking at seminars and selling products from the stage. The first few times I spoke, I was still in school at Boise State University. I was a student athlete in the wrestling program, and that information would come out when I told my story from th... | 01 - Russell Brunson - DotComSecrets Book.pdf |
you? Why would someone tune in to watch a TV special about your story? You might be thinking, But I'm not that interesting. I promise that I didn't feel very interesting when I first started out either. But if you find ways to share your backstory, you can make it compelling, and people will follow you because of a... | 01 - Russell Brunson - DotComSecrets Book.pdf |
time, right? It was Jared. He was the chain's success story, so he became its Attractive Character. Your Attractive Character does not have to be you, but a backstory is essential. 2. Attractive Characters Speak in Parables. Parables are little stories, easy to remember, that illustrate a relevant point. If you've... | 01 - Russell Brunson - DotComSecrets Book.pdf |
share because it makes you relatable and real. You need to understand that every believable, three-dimensional Attractive Character has flaws. Think about your favorite characters in movies, books, or TV shows. Every character that you bond with emotionally has flaws, right? One of my favorite examples is Superman. ... | 01 - Russell Brunson - DotComSecrets Book.pdf |
group of raving fans. Those raving fans are the people who will buy your products and services. If nobody's talking about you, then nobody knows who you are. It's time to step out of that neutral space and start sharing your opinions. Bring the things you care about into the open. IDENTITY OF AN ATTRACTIVE CHARACTER... | 01 - Russell Brunson - DotComSecrets Book.pdf |
try to share with my audiences. This is the humble hero who doesn't really want the spotlight or any fuss made over his discoveries. But he knows the information or the secrets he has are so important that he must overcome his shyness and share them with the world. There's a moral duty that compels him to share all ... | 01 - Russell Brunson - DotComSecrets Book.pdf |
Product Z. Now, I have a mansion in Beverly Hills. ” These stories are pretty self-explanatory and simple to write. In fact, you can often tell the whole story with just pictures. But don't let the simplicity fool you. These stories are powerful motivators, and you should use them often. Amazing Discovery: “Oh my ... | 01 - Russell Brunson - DotComSecrets Book.pdf |
SECRET #7: THE SOAP OPERA SEQUENCE When somebody joins your list for the first time, it's essential that you quickly build a bond between them and the Attractive Character. The way you introduce your character can mean the difference between a subscriber opening your emails consistently or hitting the delete key. For... | 01 - Russell Brunson - DotComSecrets Book.pdf |
In your Soap Opera Sequence, you're going to introduce your Attractive Character and build up an open-ended dramatic story that draws the reader in. There are a few different ways you can do this. For example, I've seen sequences that Andre has built out that have forty or fifty emails! I've never had the time or pat... | 01 - Russell Brunson - DotComSecrets Book.pdf |
Yes, you heard me right... I want our relationship to start out great... So, I'm going to WOW you with SO much value that you'll feel obligated to buy stuff from me in the future (just kidding ... kinda). Sound good? Cool, then look for that email tomorrow. Thanks, Russell “Your New Marketing Buddy” Brunson P. S. The... | 01 - Russell Brunson - DotComSecrets Book.pdf |
in the same situation as me. Only THEY had smiles on their faces. Didn't they know what was about to happen to us? It was Saturday, May 14th, 2005. It was the day I was finally graduating from college, the day my parents had told me about for years. “You need to get a college education so you can get a good job. ” Sur... | 01 - Russell Brunson - DotComSecrets Book.pdf |
Thanks, Russell “Wish I Had My Tuition Back” Brunson P. S. I almost forgot. I told you yesterday that I was going to GIVE you my best product for free ... You can get it here (but please don't share it with anyone else)—this is for my faithful subscribers only: www. Expert Secrets. com/freeaccess <= my best product... | 01 - Russell Brunson - DotComSecrets Book.pdf |
thousand dollars per day! Or $1,825,000 per year! But the craziest part is the guy only spent a few days writing the book (it was 90% pictures and just 10% text), and when he was done, he NEVER had to write it again. The book did the teaching for him! He was able to create it once and then get paid for it over and ove... | 01 - Russell Brunson - DotComSecrets Book.pdf |
benefits. Show them how you can take time off whenever you want, and explain how that makes you feel. When the reader thinks, Man, I want that for myself! That's when they click the link and buy your products. Here's an Example: Subject: [DCS] Ch. 4 of 5: The Hidden Benefits. Body: When I first became an “Expert... | 01 - Russell Brunson - DotComSecrets Book.pdf |
right away? Your webinar starts tomorrow. You only have ten seats left at your event. You only ordered one thousand books, and most of them are gone. You're pulling the video offline. Whatever the reason, it needs to be real. Fake urgency will backfire on you, and you'll lose all credibility. Just think of a reason ... | 01 - Russell Brunson - DotComSecrets Book.pdf |
people down. I like to write out the basic structure elements first. Then I fill in the juicy details and emotional hooks. You probably noticed a couple of other things in the example emails. First, I use loads of personality. This is the reader's introduction to my Attractive Character; I want people to bond with ... | 01 - Russell Brunson - DotComSecrets Book.pdf |
SECRET #8: DAILY SEINFELD SEQUENCE RUSSELL (an NBC executive): So, what have you two come up with? JERRY: Well, we've thought about this in a variety of ways. But the basic idea is I will play myself. GEORGE: (Interrupting) May I? JERRY: Go ahead. GEORGE: I think I can sum up the show for you with one word: NOTHING. R... | 01 - Russell Brunson - DotComSecrets Book.pdf |
SUSAN: What's the premise? JERRY: Well, as I was saying, I would play myself, and as a comedian living in New York, I have a friend, a neighbor, and an ex-girlfriend, which is all true. GEORGE: Yeah, but nothing happens on the show. You see, it's just like life. You know, you eat; you go shopping; you read ... You e... | 01 - Russell Brunson - DotComSecrets Book.pdf |
and my readership, opens, clicks, and sales all skyrocketed with the change. You want your Attractive Character to be fun and entertaining. That's how you're going to write your daily Seinfeld emails. That's right; I recommend sending them daily after your initial Soap Opera Sequence is finished. I know a LOT of p... | 01 - Russell Brunson - DotComSecrets Book.pdf |
EXAMPLE #1 Subject: [True Story] He FLUSHED $20 million down the toilet today Body: So, yesterday we had a guy apply for my Ignite program I saw his app come through, and I was actually really excited, because he is in the golf market. Now, I'm no golfer, but I've got a lot of friends doing $20 million + in the golf ma... | 01 - Russell Brunson - DotComSecrets Book.pdf |
I've worked with people in just about every market I can think of (except bowling ... I've never had someone teaching bowling come to me, which makes me sad, because bowling Is my third favorite sport after wrestling and Ju Jitsu). Anyways ... For about everything else I can think of, I've mapped out a funnel, shown t... | 01 - Russell Brunson - DotComSecrets Book.pdf |
like I'm thirteen, I am actually getting a lot older—34 yrs old now—and fatter —30 lbs. heavier than when I was wrestling). Anyway, I have weigh-ins in a few hours, and as of right now, I'm still seven pounds overweight ... Good thing I'm a wrestler and have some awesome weight-cutting skillz. In fact, I just found ... | 01 - Russell Brunson - DotComSecrets Book.pdf |
Would you like to see how you build a business that can run just as well when you're gone as when you're there? Are you ready to take your company to the next level? If so, I've got good news for you ... As long as I don't end up in the hospital after my match this weekend, I'm gonna be coming into the office next week... | 01 - Russell Brunson - DotComSecrets Book.pdf |
has to go through. That doesn't mean you can't write them ahead of time and schedule the broadcasts in your email provider, but typically they are tied to relevant things happening in the life of the Attractive Character as they are happening. Lastly, these emails do double duty when you put them on your blog. People... | 01 - Russell Brunson - DotComSecrets Book.pdf |
SECTION THREE: FUNNELOLOGY LEADING YOUR CUSTOMERS TO THE SALE (OVER AND OVER AGAIN) | 01 - Russell Brunson - DotComSecrets Book.pdf |
SECRET #9: REVERSE ENGINEERING A SUCCESSFUL FUNNEL Before I start to build out any new sales funnel, the first thing I want to do is find other people who already have a successful funnel and are selling to my target market. If I can't find other businesses, then I won't continue to move forward. But if I can find ... | 01 - Russell Brunson - DotComSecrets Book.pdf |
1. 2. 3. 4. 5. unless I know at least four of these five things. I never want two unknowns. Also, as I'm analyzing my own funnels—if something isn't working—it usually comes down to one of these five things: Demographics Offer Landing page Traffic source Ad copy Let's look at each variable individually so you can get... | 01 - Russell Brunson - DotComSecrets Book.pdf |
probably isn't the primary offer. It's more likely to be what gets people in the door, while the real moneymakers are down the line somewhere. The first offer is just the tip of the iceberg, and I need to see their ENTIRE iceberg during this research phase. When I'm researching competitors, I go in and purchase every... | 01 - Russell Brunson - DotComSecrets Book.pdf |
and error to discover how to make that happen. Don't waste time trying to figure it out by blindly tweaking and adjusting your own advertising methods. Find what's already working, and model it. Then once you've got a predictable, steady income, you can run split tests and try to improve on the ad yourself. The who... | 01 - Russell Brunson - DotComSecrets Book.pdf |
successful competitors are. Now that you have your competitors' website URLs, let me show you how simple it is to find out exactly WHERE they are already advertising, WHAT ads they're running, and WHERE they are sending their traffic. Using this simple strategy, you'll quickly be able to figure out all five of the va... | 01 - Russell Brunson - DotComSecrets Book.pdf |
1. 2. 3. Fig 9. 3: Long running ads are usually high-converting and big money makers. As I dig deeper, I can start to see the exact banner ads that are working, including the ad copy that is converting. Fig 9. 4: Collect the actual ads your competitors are running and model them for your own ads. I can also see the lan... | 01 - Russell Brunson - DotComSecrets Book.pdf |
4. 5. 1. 2. 3. 4. 5. Traffic source Ad copy The last step is actually to purchase my competitor's product so that I can see the upsells and downsells. What email does this company send to customers? What else happens after the initial purchase? Armed with this information, you now have everything you need to start bui... | 01 - Russell Brunson - DotComSecrets Book.pdf |
SECRET #10: SEVEN PHASES OF A FUNNEL What's the difference between a six-figure, seven-figure, and eight-figure business? When I first started to scale my companies, I thought there must be huge differences between each of these levels, but that's not the case. After going through these levels over the past decade or... | 01 - Russell Brunson - DotComSecrets Book.pdf |
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