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The Business of the 21st Century.pdf | |
THE OF THE 21ST CENT URYOF THE 21ST CENT URYTHE THE 21ST CENT URYOF THE 21ST CENT URYTHE OF THE | The Business of the 21st Century.pdf |
The Business of the 21st Century.pdf | |
Other Best-Selling Books in the Rich Dad Series Rich Dad Poor Dad What the Rich Teach Their Kids About Money That the Poor and Middle Classes Do Not Rich Dad's CASHFLOW Quadrant Rich Dad's Guide to Financial Freedom Rich Dad's Guide to Investing What the Rich Invest in That the Poor and Middle Classes Do Not Rich Dad's... | The Business of the 21st Century.pdf |
The Business of the 21st Century.pdf | |
THE OF THE 21ST CENT URYOF THE 21ST CENT URYTHE THE 21ST CENT URYOF THE 21ST CENT URYTHE OF THE An imprint of Robert T. Kiyosaki With John Fleming and Kim Kiyosaki | The Business of the 21st Century.pdf |
If you purchase this book without a cover, you should be aware that this book may have been stolen property and reported as “unsold and destroyed” to the publisher. In such case, neither the author nor the publisher has received any payment for this “stripped book. ” This publication is designed to provide general info... | The Business of the 21st Century.pdf |
Dedication I dedicate this book, The Business of the 21st Century, to the millions of you who are at a crossroads in life—who are affected by the current economic crisis and feeling helpless as to what you can do to secure your financial future. I want you to know that these are, despite what they may seem, the best ti... | The Business of the 21st Century.pdf |
The Business of the 21st Century.pdf | |
ix Contents Acknowledgments ................................................................................................... x Introduction ........................................................................................................... xi Part One: Take Control of Your Future 1. The Rules Have Changed ..... | The Business of the 21st Century.pdf |
x Acknowledgments I would like to thank my wife, Kim, for her continued love and support, as well as my Rich Dad family who has helped me get the message of financial education out to millions of people around the globe. I would also like to thank John Fleming for his invaluable insight on network marketing, and Stuart... | The Business of the 21st Century.pdf |
xi Introduction The economy is in tatters; your job is in trouble—if you still have a job. And you know what? I've been saying it for years. It took a global financial meltdown for most to hear it. But this book isn't about how or why everything has gone to hell in a handbasket. It's about why this bad news turns out t... | The Business of the 21st Century.pdf |
xii Introduction I was incredibly fortunate in my life to have experiences and mentors that showed me how to build genuine wealth. As a result, I was able to retire completely from any need to work ever again. Up until that time, I was working to build my family's future. Since then, I've been working to help build you... | The Business of the 21st Century.pdf |
PART ONE Take Control of Your Future Why you need to have a business of your own | The Business of the 21st Century.pdf |
The Business of the 21st Century.pdf | |
3CHAPTER 1 The Rules Have Changed We live in troubled times. The last few years have brought us a steady parade of fear and panic in the headlines, boardrooms, and kitchen tables across America. Globalization, outsourcing, downsizing, foreclosures, subprime mortgages and credit default swaps, ponzi schemes, Wall Street... | The Business of the 21st Century.pdf |
CHAPTER 1: The Rules Have Changed 4month's expenses, typically with only a very thin cushion of cash savings—or more often, no cushion at all. That paycheck is called “trading your time for money,” and during a recession, it is the least reliable source of income there is. Why? Because when the number of employed peopl... | The Business of the 21st Century.pdf |
The Business of the 21st Century 5The number of people living officially below the poverty line is rising rapidly. The number of people who are working beyond the age of 65 is increasing. more and more money, as much as we liked, without it being tied to any actual, hard, real value. This shift away from reality opened... | The Business of the 21st Century.pdf |
CHAPTER 1: The Rules Have Changed 6But that's Industrial-Age thinking, and we're not in the Industrial Age anymore. Your job is not going to take care of you. The government will not take care of you. Nobody's going to take care of you. It's a new century, and the rules have changed. My parents believed in job security... | The Business of the 21st Century.pdf |
The Business of the 21st Century 7grasshopper, but the overwhelming majority of us keep living with the foresight of a grasshopper anyway. Don't be distracted by the headlines. There is always some idiotic buzz going on that tries to pull your attention away from the serious business of building your life. It's just no... | The Business of the 21st Century.pdf |
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9CHAPTER 2 The Silver Lining On July 13, 2009, TIME magazine ran a piece on page 2 they called “10 Questions for Robert Kiyosaki. ” One of the questions asked of me was this: “Are there opportunities to create new companies in this turbulent economy?” “Are you kidding?!” was my first thought. Here is how I answered: Th... | The Business of the 21st Century.pdf |
CHAPTER 2: The Silver Lining 10everywhere, nobody was hungry. People's bellies were full, they felt safe, and few were looking for any alternative means of income. Employees weren't worried about the financial stability of their employers or whether a pink slip might be in their future. But now that layoffs are rampant... | The Business of the 21st Century.pdf |
The Business of the 21st Century 11And it's not just about making a living; it's also about the quality of how we're living. People are waking up to the fact that they want more control over their lives. They want to be more connected to their families, be in charge of their own time, work from their homes, determine t... | The Business of the 21st Century.pdf |
CHAPTER 2: The Silver Lining 12“As GM goes, so goes the nation... ” Here we are, half a century later, and things aren't going so well for GM. Does that mean America is doomed? No, but here's what is doomed: the myth of corporate security and the forty-year plan. Entrepreneurial Fever I'm not saying employment is a bad... | The Business of the 21st Century.pdf |
The Business of the 21st Century 13Maybe those “most U. S. voters” who say they believe that will actually get off their duffs and do something about it. It's possible, though I'm not holding my breath. But right now, the flagging economy that I'm most interested in seeing bolstered by entrepreneurship is yours. These ... | The Business of the 21st Century.pdf |
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15CHAPTER 3 Where Do You Live? So you've been working hard for years, climbing the ladder. Maybe you're still near the bottom of the ladder, or maybe you even got near the top. Where you are on the ladder doesn't really matter. What matters is the question that you may have forgotten to stop and ask before putting in a... | The Business of the 21st Century.pdf |
CHAPTER 3: Where Do You Live? 16The cashflow quadrant represents the different methods by which a cash income is generated. For example, an employee earns money by holding a job and working for someone else or a company. The self-employed are people who earn money working for themselves, either as solo operators or thr... | The Business of the 21st Century.pdf |
The Business of the 21st Century 17The B Quadrant The B quadrant is where people go to create big businesses. The difference between an S business and a B business is that you work for your S business, but your B business works for you. I have many B businesses, including my manufacturing business, my real estate busin... | The Business of the 21st Century.pdf |
CHAPTER 3: Where Do You Live? 18The left-hand side—the E and S quadrants—is where most people live. That's where we are brought up and trained to live. “Get good grades, so you can get a good job,” we're told. But your grades don't matter in the B quadrant. Your banker doesn't ask to see your report card; he wants to s... | The Business of the 21st Century.pdf |
19CHAPTER 4 Your Core Financial Values The four quadrants are not just four different business structures. It's even more about four different mindsets. Which quadrant you choose to earn your primary income from has less to do with external circumstances—your education, training, the economy, what appear to be the avai... | The Business of the 21st Century.pdf |
CHAPTER 4: Your Core Financial Values 20E Quadrant Values “I am looking for a safe, secure job with good pay and excellent benefits. ” For someone living in the E quadrant, the core value is security. You might be the top-earning vice president of a company yet still share the same core values as the company's janitor,... | The Business of the 21st Century.pdf |
The Business of the 21st Century 21To make the jump from S to B quadrant, what is needed is a quantum jump not in technical skills, but in leadership skills. As I've said many times before, in the real world, the A students often go to work for the C students—and the B students work for the government. If you've ever h... | The Business of the 21st Century.pdf |
CHAPTER 4: Your Core Financial Values 22quadrant. In other words, your boss or the business is still paying its bill for your years of service. Words an investor might be heard saying are, “I'm receiving a 20 percent return on my assets,” or, “Show me the company's financials,” or, “How much deferred maintenance is on ... | The Business of the 21st Century.pdf |
23CHAPTER 5 The Mindset of an Entrepreneur After finishing college, I enrolled in a traditional business school to pursue my MBA so I could be a trained and educated entrepreneur. I lasted nine months before dropping out. Needless to say, I did not receive my MBA upon leaving. These days, business schools often invite ... | The Business of the 21st Century.pdf |
CHAPTER 5: The Mindset of an Entrepreneur 24This is not the answer most MBA students are looking for. Most are looking for the magic formula, the secret recipe, the quick business plan to riches. This doesn't seem to be the answer their instructors are hoping I'll give, either, because I notice them squirming when I sa... | The Business of the 21st Century.pdf |
The Business of the 21st Century 25she had a grand opening for her salon. It is a spectacular environment and she has attracted some of the best hairstylists to work there. When the first friend heard about her salon, he said, “How can she open a salon? She has no talent. She is not gifted. She wasn't trained in New Yo... | The Business of the 21st Century.pdf |
CHAPTER 5: The Mindset of an Entrepreneur 26a Maserati doesn't make him a racing car driver. He needs the skills, the training, and, most important, the mindset of a racing car driver. The same is true of your financial life. You need to adopt the mindset of an entrepreneur. That mindset comes down to this: An entrepre... | The Business of the 21st Century.pdf |
27CHAPTER 6 It's Time to Take Control! It was 1985 and my wife, Kim, and I were homeless. We were unemployed and had little money left from savings; our credit cards were exhausted and we lived in an old brown Toyota with reclining seats that served as beds. At the end of a week of sleeping in our car, the harsh realit... | The Business of the 21st Century.pdf |
CHAPTER 6: It's Time to Take Control! 28lot of determination, a willingness to learn quickly, and an understanding of which sector of the cashflow quadrant you're operating in. Hard Work Will Not Make You Rich There is this strange idea in our culture that says, “If you work really hard, you'll be okay. ” What a pile o... | The Business of the 21st Century.pdf |
The Business of the 21st Century 29The Problem Building a business is the way most of the very rich became rich. Bill Gates built Microsoft; Michael Dell created Dell Computers in his dormitory room. Still, historically, there have been very, very few people who have truly lived in the B quadrant. The B quadrant is the... | The Business of the 21st Century.pdf |
CHAPTER 6: It's Time to Take Control! 30Hawaii again. He took all his savings and used it to buy a popular franchise, one that was billed as a “never-lose franchise. ” The franchise that couldn't lose lost, and so did my dad. In fact, he lost everything. In theory, a franchise is a great idea, but in reality, it's a ga... | The Business of the 21st Century.pdf |
PART TWO One Business—Eight Wealth-Building Assets Eight reasons network marketing can secure your future | The Business of the 21st Century.pdf |
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33CHAPTER 7 My Years in the Business I need to start here with full disclosure: I've never really been “in” the business of network marketing. I am not a distributor for or owner of a network marketing company, have no financial interests in any network marketing company, and do not promote any one specific company. Bu... | The Business of the 21st Century.pdf |
CHAPTER 7: My Years in the Business 34The Opening of a Mind Over the years that followed, my mind began to open up. That incredibly successful business failed a few years after it started. It was a humbling experience, and a very positive one, because it caused me to look closer at the world around me and to ask questi... | The Business of the 21st Century.pdf |
The Business of the 21st Century 35In 1994, I started researching the industry in earnest. I went to every presentation I heard about and listened closely to everything I heard. I studied the literature of company after company, looked at their track records, and examined them closely, the way I would do my due diligen... | The Business of the 21st Century.pdf |
CHAPTER 7: My Years in the Business 36Robert: John, for those readers who may not already know, what exactly is network marketing, and what makes it tick? John: Network marketing has been around in various forms since the middle of the last century. The basic idea is as simple as it is brilliant: Instead of spending to... | The Business of the 21st Century.pdf |
The Business of the 21st Century 37individuals who are all independent representatives. But the same financial dynamic applies: By the time your network of independent representatives grows to be 300, 400, or 500 strong, you've got a serious organization that delivers significant residual income. What Others Say About ... | The Business of the 21st Century.pdf |
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39CHAPTER 8 It's Not About Income— It's About Assets That Generate Income It's no wonder so many people don't understand the value of network marketing: Many of those who are actually involved with it themselves don't fully grasp the value of what they hold in their hands. When people go to hear network marketing prese... | The Business of the 21st Century.pdf |
CHAPTER 8: It's Not About Income: It's About Assets That Generate Income 40your pocket, or is it taking money out of your pocket? Everything will either make you money or cost you money. If it doesn't make you money, it's not an asset, it's a liability. For years now, people have been using their houses as ATMs, borrow... | The Business of the 21st Century.pdf |
The Business of the 21st Century 41instead of earning income, you build an asset—your business—and t he asset generates income. I only invest in things that make me money. If it makes me money, it's an asset; if it takes money from me, it's a liability. I have two Porsches. They're liabilities. I own them free and clea... | The Business of the 21st Century.pdf |
CHAPTER 8: It's Not About Income: It's About Assets That Generate Income 42is not to become great at selling your particular product or service, because no matter how good you might be at doing that—and let's be honest, if you're like most people, you don't think you are very good at it—there's only so much income you ... | The Business of the 21st Century.pdf |
43CHAPTER 9 Asset #1: A Real-World Business Education I have a confession to make: I am a slow reader. I do read a lot, it's just that I read very slowly, and I often have to read a book two or three times before I really understand what I'm reading. What's more, I am also a very poor writer; in fact, I failed writing ... | The Business of the 21st Century.pdf |
CHAPTER 9: Asset #1: A Real-World Business Education 44Professional education teaches you how to work for money. In other words, it prepares you for life in the E and S quadrants. During my youth, the smart kids went on to become doctors, lawyers, and accountants. Others went to professional schools that taught them to... | The Business of the 21st Century.pdf |
The Business of the 21st Century 45Tax Advantages—and the Lesson They Teach People who are brand-new to network marketing are often quite surprised to learn about the significant tax advantages that come from having your own home-based business. Most people have at least a vague idea that the rich enjoy all sorts of ta... | The Business of the 21st Century.pdf |
CHAPTER 9: Asset #1: A Real-World Business Education 46More than that, I wanted to drive home this point: Most people have no clue what it's like to be in the B quadrant! The reason most people are shocked when they learn about the tax advantages available here is that, for the great majority of people, the B quadrant ... | The Business of the 21st Century.pdf |
The Business of the 21st Century 47t "DDPVOUBCJMJUZ TLJMMT t 1SBDUJDBM HPBMTFUUJOH t. POFZNBOBHFNFOU TLJMMT t *OWFTUJOH TLJMMT Good network marketing companies provide a solid program of training in all these areas. And I agree: This kind of education is absolutely priceless. In fact, you'd be hard-pressed to... | The Business of the 21st Century.pdf |
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49CHAPTER 10 Asset #2: A Profitable Path of Personal Development I know what you're probably saying. “Kiyosaki, have you gone soft?! What's all this touchy-feely talk about a 'path of personal development'? I don't need an encounter group; I need to make ends meet. I want to build wealth, not sing 'Kumbaya'!” Not so fa... | The Business of the 21st Century.pdf |
CHAPTER 10: Asset #2: A Profitable Path of Personal Development 50Robert: John, obviously not everyone who goes into network marketing has the same level of success. In your experience, what is the No. 1 reason that some people fail to reach the level of success they hoped for in network marketing? John: Success is def... | The Business of the 21st Century.pdf |
The Business of the 21st Century 51you want to join a network marketing company is that they will support the rich person inside of you to stand up and be counted. Your loser friends want you to stay on the couch, they want you to play it safe and work your forty hours, because if you do, then you won't be challenging ... | The Business of the 21st Century.pdf |
CHAPTER 10: Asset #2: A Profitable Path of Personal Development 52and the staff that taught me how to overcome my demons, doubts, and fears. Today, I strongly recommend network marketing because the industry offers the same opportunity to strengthen and rebuild your self-confidence that the Xerox Corporation offered me... | The Business of the 21st Century.pdf |
The Business of the 21st Century 53become a part of me. I felt at peace and at home inside the aircraft. The aircraft was part of me. I was ready to go to Vietnam. It was not that I had no fear. I still had the same fears about going to war—the fear of dying or, even worse, of becoming crippled. The difference was that... | The Business of the 21st Century.pdf |
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55CHAPTER 11 Asset #3: A Circle of Friends Who Share Your Dreams and Values This may be tough to hear, but if you want to create a different economy in your life, you may need to get new friends more than you need to get a new job. Why? Because even though they love you, and even though they don't mean to, the friends ... | The Business of the 21st Century.pdf |
CHAPTER 11: Asset #3: A Circle of Friends Who Share Your Dreams and Values 56different values than I did. They valued security and a steady paycheck, and I valued freedom and financial independence. This made my decision a painful experience, but it was a necessary decision to make if I was going to grow. You may well ... | The Business of the 21st Century.pdf |
The Business of the 21st Century 57There you have it: Network marketing not only provides a great business education, it also provides a whole-new world of friends—friends who are going in the same direction as you are and share the same core values as you do. To me, the kind of friendship John is talking about is ever... | The Business of the 21st Century.pdf |
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59CHAPTER 12 Asset #4: The Power of Your Own Network One of the first things that intrigued me about this business model when I started looking into it seriously in the 1990s was the simple fact that it used the word network. I remembered that my rich dad really respected this term. Thomas Edison was one of my rich dad... | The Business of the 21st Century.pdf |
CHAPTER 12: Asset #4: The Power of Your Own Network 60What made Edison's business so revolutionary was not the light bulb itself, but the system of electrical lines and relay stations that powered the light bulb. It was the network. My rich dad told me, “The richest people in the world build networks. Everyone else loo... | The Business of the 21st Century.pdf |
The Business of the 21st Century 61Networks Come to the Business World The classic Industrial-Age business model operated much like an empire. It was controlled by a strong central “government” that maintained its strongly centralized identity no matter how big it grew. In the 1950s, a new type of business emerged, one... | The Business of the 21st Century.pdf |
CHAPTER 12: Asset #4: The Power of Your Own Network 62by duplicating yourself in someone else just like you: a partner. The moment there are two of you, the economic value of your network is squared. When there are three of you, the economic value of your network goes from four to nine. When the two people you brought ... | The Business of the 21st Century.pdf |
The Business of the 21st Century 63of network marketing has exploded throughout the world, yet the masses often still do not see it. Businesses such as General Motors and General Electric are Industrial-Age businesses. Franchises—Mc Donald's, Subway, The UPS Store, Ace Hardware, and the rest—are transition businesses t... | The Business of the 21st Century.pdf |
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65CHAPTER 13 Asset #5: A Duplicable, Fully Scalable Business Here's a critical truth about network marketing that may surprise you: It is not a business for those who are gifted in sales. I promised a few chapters back that John would say more about this, and now's the time. Robert: John, would you agree that the most ... | The Business of the 21st Century.pdf |
CHAPTER 13: Asset #5: A Duplicable, Fully Scalable Business 66Why? Because while you might sell a lot of products, most people in your network won't be able to duplicate what you do. Consequently, your network cannot grow, and it dies an early death. Robert: Because you smothered it in the cradle. John: That's right, a... | The Business of the 21st Century.pdf |
The Business of the 21st Century 67Information Tools for Infinite Scalability Another way of saying what John is talking about, when he says the secret is duplication, is this: The power of your business is in its scalability. A business that is scalable simply means a business that can operate on any scale. This is of... | The Business of the 21st Century.pdf |
CHAPTER 13: Asset #5: A Duplicable, Fully Scalable Business 68Today, when you start your own network marketing business, you don't have to become an adept public speaker. In fact, trying to be one can actually work against you, because again, that's a highly specialized skill, and therefore not very duplicable. Instead... | The Business of the 21st Century.pdf |
The Business of the 21st Century 69So there are parts of this business that a tool can do better than you can: That's the presentation, and to an extent, the training. And there are parts that only you can uniquely do, and that's the human connection part. Here is the core idea: In network marketing, you are the messen... | The Business of the 21st Century.pdf |
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71CHAPTER 14 Asset #6: Incomparable Leadership Skills When I was first researching the world of network marketing, I went to many meetings and events where I heard dozens of people speaking from the front of the room in their efforts to inspire others to find their own personal greatness. As I listened to these individ... | The Business of the 21st Century.pdf |
CHAPTER 14: Asset #6: Incomparable Leadership Skills 72Speaking Directly to Spirit I grew up in the '50s and '60s, and John F. Kennedy was one of the greatest speakers I have ever heard. When he told the nation in May 1961 that we were going to put a man on the moon within the decade, our scientists really didn't have ... | The Business of the 21st Century.pdf |
The Business of the 21st Century 73Communication affects every aspect of life—and this is the No. 1 skill that network marketing teaches. Network marketing leaders sometimes describe themselves as “highly paid storytellers. ” In fact, they are among the most highly paid storytellers, and there's a very simple reason fo... | The Business of the 21st Century.pdf |
CHAPTER 14: Asset #6: Incomparable Leadership Skills 74Instead of beating the enemy or beating the competition, most network marketing leaders simply inspire and teach others to find the financial bounty this world offers without harm to others. The opportunity to develop the capacity to lead is a value uniquely intrin... | The Business of the 21st Century.pdf |
The Business of the 21st Century 75elements of leadership required to be successful in business. Mind; spirit; body; emotions: If you cannot control these four aspects of yourself, then you will fail. And if you are not able to help develop these four elements in your employees, and in so doing help them to become effe... | The Business of the 21st Century.pdf |
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77CHAPTER 15 Asset #7: A Mechanism for Genuine Wealth Creation Thomas Jefferson and John Adams, two of the three creators of the Declaration of Independence, were great lifelong friends, although their friendship was not without differences, even huge ones. They were temperamental opposites, and at one point they becam... | The Business of the 21st Century.pdf |
CHAPTER 15: Asset #7: A Mechanism for Genuine Wealth Creation 78Wealth is not the same thing as money. Wealth is not measured by the size of income. Wealth is measured in time. If all I have to my name is $1,000 in savings and checking combined, and my living expenses are $100 a day, then my wealth equals ten days. Wea... | The Business of the 21st Century.pdf |
The Business of the 21st Century 792) Reinvest in Your Business The key to this process is that you don't try to use your business as an income source to live on. A lot of first-time network marketers make this mistake. As soon as they start seeing an income stream develop from their new business, they use that new inc... | The Business of the 21st Century.pdf |
CHAPTER 15: Asset #7: A Mechanism for Genuine Wealth Creation 80For the most part, though, network marketing is a business whose major capital investment is not your money but your time and effort. Which means the better part of your networking income becomes available to you to feed the serious process of building you... | The Business of the 21st Century.pdf |
The Business of the 21st Century 81The reason many people fail to become rich in real estate is that they don't have the cash it takes. The truth is, the best real estate deals are usually expensive. If you don't have much money, often the only real estate deals you can get are deals that people with real money have pa... | The Business of the 21st Century.pdf |
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83CHAPTER 16 Asset #8: Big Dreams and the Capacity to Live Them One of the most valuable things about network marketing companies is that they stress the importance of going for your dreams. Notice, I didn't say “the importance of having dreams. ” They don't just want you to have dreams; they want you to live those dre... | The Business of the 21st Century.pdf |
CHAPTER 16: Asset #8: Big Dreams and the Capacity to Live Them 84“You can't do that. ” “That's too risky. Do you know how many people have failed trying to do that?” “Don't be silly. Where do you come up with such ideas?” “If it's such a good idea, wouldn't someone else have already done it?” “Oh, I tried that years ag... | The Business of the 21st Century.pdf |
The Business of the 21st Century 85them in a conversation about the future, and they'll probably just shake their heads and say, “Ahh, the world's gone to hell in a handbasket. ” A person who dreams in the past is a person whose life is over. They may not be dead, but they are no longer truly alive—and the only way the... | The Business of the 21st Century.pdf |
CHAPTER 16: Asset #8: Big Dreams and the Capacity to Live Them 86Those Who Dream Big Dreams, But with No Plan on How to Go About Achieving Them, So They End Up with Nothing I think we all know someone in this category. These people say, “I've just had a major breakthrough. Let me tell you about my new plan. ” Or, “This... | The Business of the 21st Century.pdf |
87CHAPTER 17 A Business Where Women Excel by Kim Kiyosaki By now, you've heard me refer to my wife, Kim, quite a few times; you've read about how we met and how I pursued her, about our early struggles, our goals and our strategies, and how our life together has turned out. Before closing this part of the book, I thoug... | The Business of the 21st Century.pdf |
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