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6 David M. Brear @davidbrear LinkedIn London |
7 Brett King @BrettKing LinkedIn New York, NY |
8 Chris Skinner @Chris_Skinner LinkedIn London |
9 Elon Musk @elonmusk n/a Los Angeles, CA |
10 Duena Blomstrom @DuenaBlomstrom LinkedIn London |
Source: Insider Score. View the complete list. |
How Are The Influencer Lists Created? |
Jay Palter: These are not my personal lists of favorite people and organizations, although I do like the idea of people curating and sharing personal lists of influencers they follow on any topic. |
The influencer lists I publish are a product of data analytics tools that I use to identify people who are actively engaging target audiences online. The only manual filtering I do is to separate the social profiles representing people from those representing organizations and businesses (‘corporate profiles’). I remov... |
This is why I’m always surprised when people reach out and thank me for including them on a list or, conversely, express disappointment at not being included in a list. The algorithm deserves the credit, or the blame, for who is on any list … and who is not. |
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Why Were Additional Lists Included in 2019? |
Jay Palter: Despite the fact that an influencer list is generated based on data analysis of social networking activity, that doesn’t magically make it a definitive list of influencers on a topic. There is still a lot of subjectivity in the process, especially when it comes to people who are deemed to be ‘influential’ t... |
In order to convey this point, I included several additional criteria for ranking fintech influencers in 2019. The primary ranking still shows which of the fintech influencers are followed by the greatest number of other fintech influencers. Added in 2019 was a top 50 list of fintech influencers ranked by centrality in... |
My goal is to try and discourage people from over-emphasizing the rank of any single person or organization according to any one criterion. Social profiles that rank closer to the top of all these lists have demonstrated their ability to attract fintech audiences and move messages through these networks. Some of these ... |
(Read More: Why Banking Executives Should Follow Social Media Influencers) |
Top 10 Fintech Influencers |
1 Chris Gledhill @cgledhill LinkedIn London |
2 Rebecca Lynn @VCRebecca LinkedIn Menlo Park, CA |
3 Bradley Leimer @leimer LinkedIn San Francisco, CA |
4 Imtiaz Adam @DeepLearn007 LinkedIn London |
5 Tamara McCleary @TamaraMcCleary LinkedIn Boulder, CO |
6 Simon Cocking @SimonCocking LinkedIn Dublin, Ireland |
7 Jim Marous @JimMarous LinkedIn Cleveland, OH |
8 Sebastien Meunier @sbmeunier LinkedIn New York, NY |
9 Matt Dooley @mattldooley LinkedIn Hong Kong |
10 Ronald van Loon @Ronald_vanLoon LinkedIn Netherlands |
Source: Network Centrality. View the complete list. |
Top 10 Emerging Fintech Influencers |
1 Sebastien Meunier @sbmeunier LinkedIn New York, NY |
2 Spiros Margaris @SpirosMargaris LinkedIn Switzerland |
3 Matteo Carbone @MCins_ LinkedIn |
4 Michael Fisher @Fisher85M Vernon, CT |
5 Kristian Feldborg @k_feldborg LinkedIn London |
6 Simon Cocking @SimonCocking LinkedIn Dublin, Ireland |
7 Timo Dreger @insurtechforum LinkedIn Berlin |
8 Antony Peyton @TonyFintech London |
9 Damien Cabadi @Damien_CABADI LinkedIn Luxembourg |
10 Steve Tunstall @TunstallAsc LinkedIn Singapore |
Source: Emerging Influencers. View the complete list. |
What Changes Have You Seen Over the Years? |
Jay Palter: I have not done systematic comparison of the fintech lists over the years, but my observation is that there is a lot of consistency year-to-year with regard to who is on the lists. This is partly because we use an ‘insider score’ as a ranking criterion, since there is not a lot of change in which fintech in... |
This also tells me that influence building is a long game. You don’t set out to engage influencers or build your own influence online and expect results in 90 days. Across the social networks, some have tried to leverage ‘short cuts’ to gain influence, but recent efforts by Twitter and the other networks have helped to... |
Why Does There Seem to be a Male Bias in All Social Media Influencer Lists? |
Jay Palter: Roughly 20% of the fintech influencers listed are women which is not representative of the industry as a whole. There are many reasons for this, but I think one of those reasons is that women use social networks differently than men. |
Social media influencers are often accused of ‘gaming the system’ by sharing frequently, stuffing hashtags and keywords into their posts and tagging lots of people to increase sharing. Leaving aside the debate about whether or not these are valuable or legitimate strategies, it has been suggested to me, and I think it ... |
There’s also another reason why women might use social networks differently than men — rampant sexism and misogyny. Twitter can be a very toxic place for women (see Amnesty International’s Toxic Twitter report.) Women who are active and visible online are personally attacked, harassed, bullied and threatened far more o... |
I have been active on social networks for a decade and can count the number of times on one hand that I have been aggressively trolled for my opinions. This is not the same experience for articulate and vocal women online, and an experience which I imagine must discourage a lot of women from being active on Twitter, in... |
Why are Influencer Lists Criticized? |
Jay Palter: Influence is highly subjective. No matter what the criteria, people decide for themselves whether to accept someone, anyone, as an influencer. When someone in a prestigious business magazine writes an article about top influencers in an industry, we don’t question the writer’s definition of influence — we a... |
I believe that online influence — the ability to share content and move messages through a targeted online audience — is a form of real influence. While amassing fake followers and stuffing hashtags and mentions into social media shares may, for many people, cross a line into gaming that should not be rewarded as “infl... |
My influencer lists are focused on online sharing and engagement activity as a measure of online influence. Of course, there are other ways to measure influence (such as content creation, industry research, creating new innovations, etc.) but online influence is what I’ve chosen to focus on as most relevant to the work... |
Why Should Influencer Lists Matter to Banking Executives? |
Jay Palter: Online fintech influencers are the gatekeepers to highly targeted online audiences that most businesses need to understand. Through hashtags, you can search specific topics or themes, leveraging social media channels as a form of search engine. Online influencers and their audiences are NOT typically market... |
Online social networks are the gateway to understanding what’s going on in the fintech world outside of your organization. Tuning into the most influential fintech people online will make you more literate about developments and innovations in the space and will connect you to the people who can help you and your organ... |
If you’re working in the banking industry, you should be LISTENING to what fintech influencers are sharing and discussing, and you should be identifying influencers who really speak to you and then build relationships with them. |
Is Being an ‘Influencer’ a Worthwile Goal? |
Jay Palter: Individual leaders and businesses should care about being influential online because this means they will be more visible and respected as leaders in their market space. This is good for personal careers and for the businesses that employ influencers. |
One of the best ways to increase influence online is to develop an influencer outreach and engagement strategy. I call this “influencer relations” – it’s sort of like public relations, but with a focus on a new type of opinion-maker with new channels of communication with their audiences. |
Increasing one’s influence comes down to three simple activities: listen to online conversations among influencers; contribute value by sharing helpful influencer content and your opinions; and engage influencers in real relationships. |
This article was originally published on . All content © 2019 by The Financial Brand and may not be reproduced by any means without permission. |
Lexi Cox |
Lexi Cox has been named Twin Valley High School’s October Intern of the Month. She interns at Spanco, Inc., under the supervision of Accounting Administrator, Kim Cox, who coincidentally happens to be her mother. |
Congratulations to Lexi Cox, Twin Valley High School’s October Intern of the Month! |
Cox interns at Spanco, Inc., under the supervision of Accounting Administrator, Kim Cox, who coincidentally happens to be her mother. Spanco, Inc. manufactures cranes for all material handling needs. In 1979, the company got its start in Downingtown thanks to founder, Richard Uhlig. The Morgantown facility opened in 19... |
Cox interns at the Morgantown facility and thoroughly enjoys spending her time there every day. |
“Everyone there is super nice and it’s so much fun to talk and work with all of them,” said Cox. |
Interestingly enough, she has had a job at the company for the past four years and is paid for her internship. She has become a pro at filing, scanning, and entering purchase orders into their online system which is a huge help in keeping finances up to date. |
“Having an intern in our accounting department has greatly decreased the stress level. Besides the payables and receivables for Spanco, we have many other responsibilities. Knowing Alexis is coming in to support us frees us up to get our projects completed accurately and on-time,” said Kim Cox. |
Cox has gained a plethora of computer and office skills from her internship, in addition to enhancing her people skills. She believes that these new abilities will be extremely valuable in the future as she hopes to become an Emergency Room Nurse. |
Cox interned at Brandywine Hospital in the Progessive Care Unit and the ER during her junior year where she had the opportunity to restock medical supplies, clean up hospital rooms, and bring food and fluids to patients, in addition to a variety of other tasks. This experience brought Cox to the realization that nursin... |
She hopes to attend the Reading Hospital School of Health Sciences following graduation. Best wishes in all of your future endeavors, Lexi! |
For more information about Twin Valley’s internship program, please contact Angela Morgan, 610-286-8638, amorgan@tvsd.org or Gwen Werner, 610-286-8637, gwerner@tvsd.org. |
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