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Fabolous is in deep trouble right now. On Wednesday night, the rapper was arrested for allegedly assaulting his on-and-off girlfriend Emily B. As it is being reported today, the musician is being charged with two felonies, aggravated assault and making a terroristic threat. He surrendered to the police. |
TMZ reports multiple sources close to the couple confess that Fabolous turned himself over to the police in Englewood, NJ, where he lives in Emily B, with his attorney by his side. The police first reported to the scene after Emily B called them, claiming Fabolous allegedly struck her. It's also reported that Fabolous ... |
Here's what Alberto Ebanks, Fabolous's attorney, told Billboard about his client's recent criminal charges. |
I've known Fab close to 20 years and believe he is incapable of engaging in the alleged conduct. |
Fabolous also seemingly responded to the incident on Instagram last night, when he posted an Instagram photo to his 5.4 followers claiming that 2018 was "tryna break" his heart. Accompanying this message was an emoji of a broken heart. Fabolous didn't mention the incident specifically in this video, but given that it w... |
Emily B and Fabolous have been together, on-and-off, for the past 13 years. The former is a New York-based shoe designer who rose to prominence when she appeared on VH1's reality TV series Love & Hip Hop in 2011. The latter is a musician with nearly 20 years of experience to his name. He is best known for his hit singl... |
This past November, Fabolous released his latest album, Friday at Elm Street, with Jadakiss. It was originally titled Freddy vs. Jason. It was released by Def Jam Recordings. Fabolous and Emily B share two children together, ten-year-old Johan Jackson and two-year-old Jonas Jackson. Information about this recent incide... |
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Mark Zuckerberg |
Facebook CEO Mark Zuckerberg. |
Robert Galbraith/Reuters |
Facebook is a mobile advertising machine. |
Last quarter, 80% of company's $5.63 billion in ad revenue came from injecting a wide variety of different ad types amid the vacation pics, BuzzFeed quizzes, and political rants you see on your smartphone News Feed. |
But the ads that Facebook makes money from don't just appear on Facebook (or Instagram, and perhaps, soon, its Messenger chat app). |
The social network also feeds ads to a bunch of other apps and mobile websites through what it calls the "Facebook Audience Network." |
"FAN" lets brands extend their Facebook ad campaigns off of Facebook, using the same targeting data as they use on it. |
For advertisers, this means more available ad units and lower costs. For app and mobile web publishers, it means a Facebook-powered way to make money. For users, it means that the kind of ads you see on Facebook follow you around the web. |
Meanwhile, Facebook gets another revenue stream outside of its owned properties with a huge opportunity for growth. Instead of pumping your News Feed full of more ads, it can place them on a bunch of different apps and mobile websites. For example, Facebook-powered ads show up in Shazam, The Huffington Post, and the Ka... |
In that way, the Audience Network is an important bet on Facebook's ad-sustained future. (We'll leave internet drones and Oculus virtual-reality headsets out of this for now.) As Facebook's user growth eventually slows, the Audience Network will be a big factor in allowing it to grow its revenue without overstuffing ad... |
And it's a big threat to Google, which has long been the dominant player. |
"Facebook is coming in and disrupting that," says Ben Tregoe, VP of business development at automated-advertising company Nanigans. "It's becoming a real challenger for monetizing third-party publishers." |
Although Google's Display Network still trumps FAN (which announced a $1 billion revenue run rate in Q4, versus Google's $4.14 billion network-sites revenue during the same time), Facebook calls the Audience Network the second-biggest mobile-ad network and the biggest native-ad network out there. |
And it launched less than two years ago. |
Business Insider talked to several members of the early team as well as advertising exec Brian Boland to find out what that really means, how the network got to where it is now, and its ambitions for the future. |
A 'grassroots' effort |
From top left: Tanya Chen, Sriram Krishnan, Brett Vogel, and Brian Boland |
When Facebook ad exec Brian Boland talks about the Audience Network, he describes it as both inevitable and like God's gift to advertisers. |
"For years, people externally would ask, 'Why aren't you doing an ad network?'" he says. "We knew deep down that it was a good, important thing, but we really needed to figure out how to do it in a way that would bring what we did well to the rest of the internet." |
Back at the end of 2013, Facebook was just starting to hit the tipping point where it made more of its ad revenue from mobile instead of desktop. |
Meanwhile, Boland says, app publishers were struggling to figure out how to monetize their products in the least disruptive way possible. And Facebook says that advertisers it talked to felt that existing mobile-ad networks (think Google's AdMob, Twitter-owned MoPub, and Millennial Media) didn't offer advertisers enoug... |
Here's an example of what "native" content means. |
So late that summer, Facebook started to get the ball rolling. |
"There was this tight team — a bunch of oddballs from across the company — and we just started building," FAN product manager Sriram Krishnan tells Business Insider. |
"It was a really grassroots thing," adds founding product-marketing manager Brett Vogel. "It was a few of us from very different parts of the company. It wasn't a top-down thing from Zuck, it was just this small group of us coming together and running with an idea." |
That idea was go all mobile, use Facebook's targeting data, and put an emphasis on "native," which just means making ads that blend in with organic content — like the sponsored posts you see on the Facebook app |
"Can you imagine a world where you see a banner ad on top of your Facebook app's News Feed? It would seem insane to do that," a product marketing manager, Evan Piwowarski, says. "Publishers didn't have the option to not have that before Audience Network, and now they do." |
The team started talking seriously with advertisers and partners that winter and actually building the product in early 2014. A tiny team of engineers, led by Tanya Chen, hustled like crazy to create something that they could start testing in the wild. |
Krishnan recalls some of the team's important milestones through quotes he posted in email blasts. He sent out "Game's the same. Just got more fierce" from the TV show "The Wire" when Facebook officially announced Audience Network at its developers conference, F8, after several months of early testing. |
"There's no secret ingredient," he wrote, quoting Disney's Kung Fu Panda, as the team celebrated FAN's strong growth. And most recently: "I'm not throwing away my shot," from the hit musical "Hamilton" when Facebook opened Audience Network up to the mobile web. |
"One of the themes of 'Hamilton' is being an outsider and coming in and seizing an opportunity to make a difference," Krishnan said. That's what he feels FAN is doing. |
The move to mobile web puts FAN in more direct competition with Google's AdSense and hugely broadens its potential number of publishers. (There are 3.5 times more sites than mobile apps, according to Boland.) |
All told, 80% of the network's ads are native, which draw seven times greater cost-per-impression and 20% to 40% higher revenue per user than its banner ads. Apps can sells fewer ads, but make more money off each one, since they're highly targeted. |
The a-ha moments |
Facebook now has publishers of all sizes using Audience Network, collectively accounting for 6% of all time spent in mobile apps. (If that doesn't sound like much, consider that Snapchat and Twitter combined account for ~3%, according to Comscore). |
As the network has grown, there have been a lot of important but "tough" tweaks along the way, Vogel says. Like narrowing the amount of clickable area on its ads after studying heat maps, for example. |
Facebook knew that accidental clicks weren't good for advertisers, so it tried to reduce them. At first publishers revolted at the lower click-through rates they were seeing, so Facebook had to convince them that they would make more money when they actually provided real value to brands. |
"So many publishers are used to thinking in terms of clicks, and we're shifting that conversation towards business results," Krishnan says. |
Similarly, Facebook launched the "Advertiser Outcome Score" in October to help publishers figure out how to make their ads more impactful. Facebook shows publishers how their inventory is performing as calculated by a combination of ROI-focused metrics. |
Publishers can look at their scores and then tweak their ad locations accordingly. |
Although only publishers see their scores, advertisers pay more for placements that drive results, which means that if a publisher has a good score, they will likely make more money. |
Good scores also mean that the experience is better for users. Boland describes it as a virtuous cycle. |
"What we're doing in the ad space is something that I feel really proud because we're actually making things better for people and for businesses," Boland says. "Most of [the ad-network space] is finding out how to funnel money through and take money off the top. But we're actually changing the way the industry works t... |
Xinhua Liu, chief marketing officer of Cheetah Mobile, one of Facebook's early testers for the Audience Network, tells Business Insider that his company pays a lot of attention to the Outcome Score. |
But he does wish that Facebook would give even more detail on how ads can get better and reward publishers that drive higher-quality traffic. |
"They need to share more best practices," Liu says. |
What's next |
The Audience Network team says it plans to take its time expanding the product, but that it expects to eventually offer more ad formats and platforms. |
Brian Wieser from Pivotal Research Group says that even though he doesn't get the sense that FAN is terribly big yet, it doesn't matter. The potential is there, and Facebook's planning ahead for its future. |
"They're not running out of their own inventory and they don't have a reach problem yet, but Facebook's positioning itself for the day when it's just them and Google," he says. "And that's a good thing for them. It's a tremendous opportunity." |
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Today we are going to introduce you to a story of IBRAHIM and his beloved wife and son. So let’s begin IBRAHIM (AS) received a command that he has to take his wife HAJIRA and his newborn son ISMAEEL (AS) into the middle of a desert we now know as MAKKAH. At those days there where noting there no food no sources nothing... |
She ask one simple question to his husband YA IBRAHIM is it ALLAH who commanded you to do this? IBRAHIM (AS) still without looking at her he replied in only one answer he said... YES and kept on walking. After listening to its ALLAH’s plan HAJARA (AS) stopped in the middle of the desert and watched her husband walk awa... |
She settled down there breastfed his child and drank some water that IBRAHIM left for them. After sometime she ran out of the water. They both become thirsty and started crying due to thirst. On noticing his child requires water she set forth looking for water. Safa the mountain closest to her, she ascends and looked ... |
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Leadership and Slowing Things Down |
Leadership and Slowing Things Down |
Change is an inevitable part of life, an inevitable component of leadership. We all have an intellectual understanding of this concept, but often go out of our way to prevent change from happening. One of my favorite expressions is, “Everybody wants things to get better, but no one wants things to change.” Inside ou... |
Leadership is all about change: implementing change, communicating change, developing change strategies, understanding change and what it means, etc. Change can come fast and furious and seem overwhelming at times. Leading change versus being consumed by change is critical to an organization. |
Leading change within an organization is an important component of leadership that receives a great deal of attention. In my mind, an even more important aspect is internal leadership change or change from within. Leaders who aren’t effective implementing change within him or herself are going to have a difficult tim... |
Video games represent an industry that has undergone tremendous change in my lifetime. The original home video game was Pong, a game where you plugged a control into your television set, resulting in a black and white image of two white vertical rectangles, one on each side of the screen. There were two separate cont... |
A recent study used the game of Pong to examine perceptions. One group of volunteers played Pong using paddles that were longer than normal. In other words, the white rectangles a player moves up and down to return the ball was longer. A longer paddle makes the game easier. Another group of volunteers played Pong u... |
While paddle length did affect the degree of difficulty (longer paddle, easier game: shorter paddle, more difficult game) it didn’t affect the speed of the ball. Interestingly, players with the longer paddles judged the ball to be moving significantly slower while those playing with the shorter paddles judged the bal... |
Metaphorically, a longer paddle slowed things down. So how do you get a longer leadership paddle? It starts with you! A longer paddle equates to a solid foundation in leadership, and that means INTRA-Personal Leadership. Understanding your worldview is a key ingredient of INTRA-Personal Leadership which is based on... |
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Thom talks with Wendell Potter about the fight currently in the California legislature to enact single payer health care for the whole state. |
Wendell Potter, former health insurance industry executive and author, “Deadly Spin” and “Nation on the Take”. |
Gamasutra: The Art & Business of Making Gamesspacer |
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Ask Gamasutra: The video games and narrative debate |
Ask Gamasutra: The video games and narrative debate Exclusive |
February 24, 2012 | By Staff |
Ask Gamasutra is a new monthly column that takes hot issues in the video game industry, and poses them as a question to the editorial staff. |
For this inaugural edition, we turned to recent comments from Twisted Metal designer David Jaffe, as stated in a recent Gamasutra interview: |
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