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ES2002a
| 1
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Sentence 1: Um well this is the kick-off meeting for our our project.
Sentence 2: this is just what we're gonna be doing over the next twenty five minutes.
Sentence 3: Um so first of all, just to kind of make sure that we all know each other,
Sentence 4: I'm Laura and I'm the project manager.
Sentence 5: Do you want to introduce yourself again?
Sentence 6: Hi, I'm David and I'm supposed to be an industrial designer.
Sentence 7: And I'm Andrew and I'm uh our marketing
Sentence 8: Um I'm Craig and I'm User Interface.
Sentence 9: so we're designing a new remote control and um
Sentence 10: Oh I have to record who's here actually.
Sentence 11: So that's David, Andrew and Craig, isn't it?
Sentence 12: And you all arrived on time.
Sentence 13: Um yeah so des uh design a new remote control.
Sentence 14: Um, as you can see it's supposed to be original, trendy and user friendly.
Sentence 15: Um so that's kind of our our brief, as it were.
Sentence 16: Um and so there are three different stages to the design.
Sentence 17: Um I'm not really sure what what you guys have already received um in your emails.
Sentence 18: What did you get?
Sentence 19: Um, I just got the project announcement about what the project is.
Sentence 20: Designing a remote control.
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Sentence 1: That's about it, didn't get anything else.
Sentence 2: Mm-hmm. Yeah, that's that's it.
Sentence 3: Is that what everybody got?
Sentence 4: Did you get the same thing?
Sentence 5: So we're gonna have like individual work and then a meeting about it.
Sentence 6: And repeat that process three times.
Sentence 7: Um and at this point we get try out the whiteboard over there.
Sentence 8: So uh you get to draw your favourite animal and sum up your favourite characteristics of it.
Sentence 9: So who would like to go first?
Sentence 10: I will go. That's fine.
Sentence 11: This one here, right?
Sentence 12: Okay. Very nice.
Sentence 13: My favourite animal is like
Sentence 14: charac favourite characteristics of it? Is that right?
Sentence 15: Uh, right, well basically um high priority for any animal for me is that they be willing to take a lot of physical affection from their family.
Sentence 16: And, yeah that they have lots of personality
Sentence 17: and uh be fit and in robust good health.
Sentence 18: So this is blue.
Sentence 19: My family's beagle.
Sentence 20: Well, my favourite animal would be a monkey.
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Sentence 1: Then they're small cute and furry,
Sentence 2: and uh when planet of the apes becomes real, I'm gonna be up there with them.
Sentence 3: There's too much gear.
Sentence 4: You can take as long over this as you like,
Sentence 5: because we haven't got an awful lot to discuss.
Sentence 6: we do we do
Sentence 7: Don't feel like you're in a rush, anyway.
Sentence 8: I coulda told you a whole lot more about beagles.
Sentence 9: Ach why not
Sentence 10: Boy, let me tell you.
Sentence 11: We might have to get you up again then.
Sentence 12: I don't know what mine is.
Sentence 13: I'm gonna have to think on the spot now.
Sentence 14: Is that a whale?
Sentence 15: I don't know, it's just the first animal I can think off the top of my head.
Sentence 16: Um. Yes. Big reason is 'cause I'm allergic to most animals.
Sentence 17: Allergic to animal fur,
Sentence 18: so um fish was a natural choice.
Sentence 19: and I kind of like whales.
Sentence 20: They come in and go eat everything in sight.
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Sentence 1: And they're quite harmless and mild and interesting.
Sentence 2: God, I still don't know what I'm gonna write about.
Sentence 3: Superb sketch, by the way.
Sentence 4: Tail's a bit big, I think.
Sentence 5: I was gonna choose a dog as well.
Sentence 6: But I'll just draw a different kind of dog.
Sentence 7: M my favourite animal is my own dog at home.
Sentence 8: That doesn't really look like him, actually.
Sentence 9: He looks more like a pig, actually.
Sentence 10: I see a dog in there.
Sentence 11: Oh that's very good of you.
Sentence 12: Now I see a rooster.
Sentence 13: What kind is it?
Sentence 14: Um he's a mixture of uh various things.
Sentence 15: Um and what do I like about him, um
Sentence 16: That's just to suggest that his tail wags.
Sentence 17: Um he's very friendly and cheery and always pleased to see you,
Sentence 18: and very kind of affectionate
Sentence 19: and he's quite quite wee as well so you know he can doesn't take up too much space.
Sentence 20: and uh And he does a funny thing where he chases his tail as well,
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Sentence 1: which is quite amusing, so
Sentence 2: Is he aware that th it's his own cha tail he's chasing?
Sentence 3: It is. I think it is.
Sentence 4: He only does it after he's had his dinner
Sentence 5: and um he'll just all of a sudden just get up and start chasing his tail 'round the living room.
Sentence 6: It's an after dinner dog then.
Sentence 7: Probably when he was little he got lots of attention for doing it and has forever been conditioned.
Sentence 8: Right, um where did you find this?
Sentence 9: Just down here? Yeah.
Sentence 10: Um what are we doing next? Uh um.
Sentence 11: Okay, uh we now need to discuss the project finance.
Sentence 12: Um so according to the brief um we're gonna be selling this remote control for twenty five Euro,
Sentence 13: um and we're aiming to make fifty million Euro.
Sentence 14: Um so we're gonna be selling this on an international scale.
Sentence 15: And uh we don't want it to cost any more than uh twelve fifty Euros, so fifty percent of the selling price.
Sentence 16: Um, can we just go over that again?
Sentence 17: Uh, so bas at twel
Sentence 18: Alright, yeah. Okay.
Sentence 19: So cost like production cost is twelve fifty,
Sentence 20: but selling price is is that wholesale or retail?
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ES2002a
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Sentence 1: Like on the shelf.
Sentence 2: Um I dunno.
Sentence 3: That's a good question.
Sentence 4: Our sale our sale anyway.
Sentence 5: I imagine it probably is our sale actually
Sentence 6: because it's probably up to the the um the retailer to uh sell it for whatever price they want. Um.
Sentence 7: But I I don't know,
Sentence 8: I mean do you think the fact that it's going to be sold internationally will have a bearing on how we design it at all?
Sentence 9: Think it will?
Sentence 10: Well right away I'm wondering if there's um th th uh, like with D_V_D_ players, if there are zones.
Sentence 11: Um f frequencies or something
Sentence 12: regions and stuff, yeah.
Sentence 13: um as well as uh characters,
Sentence 14: um different uh keypad styles and s symbols.
Sentence 15: I suppose it's depends on how complicated our remote control is.
Sentence 16: It does make sense from maybe the design point of view
Sentence 17: 'cause you have more complicated characters like European languages, then you need more buttons.
Sentence 18: And then a and then al the other thing international is on top of the price.
Sentence 19: I'm thinking the price might might appeal to a certain market in one region, whereas in another it'll be different, so
Sentence 20: What, just like in terms of like the wealth of the country?
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Sentence 1: Like how much money people have to spend on things like?
Sentence 2: Or just like, basic product podi positioning,
Sentence 3: the twenty five Euro remote control might be a big hit in London,
Sentence 4: might not be such a big hit in Greece,
Sentence 5: Aye, I see what you mean, yeah.
Sentence 6: something like that, yeah.
Sentence 7: Good marketing thoughts.
Sentence 8: I should be writing all this down. Um.
Sentence 9: Right away I'm making some kind of assumptions about what what information we're given here,
Sentence 10: thinking, 'kay trendy probably means something other than just basic,
Sentence 11: something other than just standard. Um
Sentence 12: so I'm wondering right away,
Sentence 13: thi is this gonna to be like the premium product kinda thing or
Sentence 14: Like how much does, you know, a remote control cost.
Sentence 15: Well twenty five Euro, I mean that's um that's about like eighteen pounds or something,
Sentence 16: is it as much as that?
Sentence 17: Sixteen seventeen eighteen pounds.
Sentence 18: Um, I dunno,
Sentence 19: I've never bought a remote control,
Sentence 20: so I don't know how how good a remote control that would get you. Um.
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Sentence 1: But yeah, I suppose it has to look kind of cool and gimmicky.
Sentence 2: Let me just scoot on ahead here.
Sentence 3: Um well d Does anybody have anything to add to uh to the finance issue at all?
Sentence 4: Do we have any other background information on like how that compares to other
Sentence 5: That would be useful, though,
Sentence 6: if you knew like what your money would get you now.
Sentence 7: Yeah, interesting thing about discussing um production of a remote control for me is that l
Sentence 8: as you point out,
Sentence 9: I just don't think of remote controls as somethin something people consciously assess in their purchasing habits.
Sentence 10: It's just like getting shoelaces with shoes or something.
Sentence 11: It just comes along.
Sentence 12: Five minutes to end of meeting.
Sentence 13: We're a bit behind.
Sentence 14: Do you know what I mean?
Sentence 15: I I mean one one way of looking at it would be, well the people producing television sets, maybe they have to buy remote controls.
Sentence 16: Or another way is maybe people who have T_V_ sets are really fed up with their remote control and they really want a better one or something.
Sentence 17: My parents went out and bought um remote controls because um they got fed up of having four or five different remote controls for each things the house.
Sentence 18: So um for them it was just how many devices control.
Sentence 19: so in function one of the priorities might be to combine as many uses
Sentence 20: Right, so do you think that should be like a main design aim of our remote control d you know,
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ES2002a
| 9
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Sentence 1: I think so.
Sentence 2: do your your satellite and your regular telly and your V_C_R_ and everything?
Sentence 3: maybe what we could use is a sort of like a example of a successful other piece technology is palm palm pilots.
Sentence 4: They're gone from being just like little sort of scribble boards to cameras, M_P_ three players, telephones,
Sentence 5: So, like, I wonder if we might add something new to the to the remote control market,
Sentence 6: such as the lighting in your house, or um
Sentence 7: Or even like, you know, notes about um what you wanna watch.
Sentence 8: Like you might put in there oh I want to watch such and such and look a
Sentence 9: Oh that's a good idea.
Sentence 10: So extra functionalities.
Sentence 11: Like, p personally for me, at home I've I've combined the um the audio video of my television set and my D_V_D_ player and my C_D_ player.
Sentence 12: So they w all work actually function together
Sentence 13: but I have different remote controls for each of them.
Sentence 14: So it's sort of ironic that that then they're in there
Sentence 15: you know, the sound and everything it's just one system.
Sentence 16: But each one's got its own little
Sentence 17: we're gonna have to wrap up pretty quickly in the next couple of minutes.
Sentence 18: Um I'll just check we've nothing else
Sentence 19: Um so anything else anybody wants to add about what they don't like about remote controls they've used,
Sentence 20: what they would really like to be part of this new one at all?
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ES2002a
| 10
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Sentence 1: And you keep losing them.
Sentence 2: You keep losing them.
Sentence 3: Finding them is really a pain, you know.
Sentence 4: I mean it's usually quite small,
Sentence 5: or when you want it right, it slipped behind the couch
Sentence 6: or it's kicked under the table.
Sentence 7: W You get those ones where you can, if you like, whistle or make a really high pitched noise they beep.
Sentence 8: I mean is that something we'd want to include, do you think?
Sentence 9: I remember when the first remote control my my family had was on a cable.
Sentence 10: Actually had a cable between it and the T_V_
Sentence 11: and big like buttons that sort of like, like on a blender or something.
Sentence 12: when I think about what they are now, it's better,
Sentence 13: but actually it's still kind of, I dunno, like a massive junky thing on the table.
Sentence 14: Still feels quite primitive.
Sentence 15: Maybe we could think about how, could be more, you know, streamlined. S
Sentence 16: Maybe like a touch screen or something?
Sentence 17: Something like that, yeah.
Sentence 18: Or whatever would be technologically reasonable.
Sentence 19: Well I guess that's up to our industrial designer.
Sentence 20: it could be that functionally that doesn't make it any better,
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ES2002a
| 11
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Sentence 1: but that just the appeal of of not having
Sentence 2: It looks better.
Sentence 3: You know, these days there's a r pe things in people's homes are becoming more and more like chic, you know.
Sentence 4: Um, nicer materials
Sentence 5: and might be
Sentence 6: be worth exploring anyway.
Sentence 7: so just to wrap up
Sentence 8: the next meeting's gonna be in thirty minutes.
Sentence 9: So that's about um about ten to twelve by my watch.
Sentence 10: Um so inbetween now and then, um as the industrial designer, you're gonna be working on you know the actual working design of it
Sentence 11: so y you know what you're doing there.
Sentence 12: Um for user interface, technical functions,
Sentence 13: I guess that's you know like what we've been talking about,
Sentence 14: what it'll actually do.
Sentence 15: Um and uh marketing executive,
Sentence 16: you'll be just thinking about what it actually what, you know, what requirements it has to has to fulfil
Sentence 17: and you'll all get instructions emailed to you, I guess.
Sentence 18: Yeah, so it's th the functional design stage is next, I guess.
Sentence 19: and that's the end of the meeting.
Sentence 20: So I got that little message a lot sooner than I thought I would, so
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ES2002b
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Sentence 1: Is that alright now?
Sentence 2: Okay, everybody all set to start the meeting?
Sentence 3: Okay, we've got half an hour for this one um to uh discuss the um functional design.
Sentence 4: Could you plug me in?
Sentence 5: All ready to go?
Sentence 6: Um so hopefully you've all been working away,
Sentence 7: and I've put the minutes of the last meeting in the project folder.
Sentence 8: Um so I guess just to to recap on uh what we did last time.
Sentence 9: Um kind of uh got to know each other a little bit and uh got familiar with all the equipment
Sentence 10: and started to discuss um a bit about the project, you know, cost-wise how much how much money we had to s
Sentence 11: Um just want to tell you that you have three new requirements,
Sentence 12: which is the The first one is that um uh the company's decided that teletext is outdated uh because of how popular the internet is.
Sentence 13: Nobody uses teletext very much anymore,
Sentence 14: so we don't really need to consider that in the functionality of the of the remote control.
Sentence 15: Um they've also suggested that we um we only use the remote control to control the television, not the V_C_R_, D_V_D_ or anything else.
Sentence 16: I think the worry is that if the project becomes too complex then it'll affect um how long it takes us to get it into into production, the time to market.
Sentence 17: So um, we're just gonna keep it simple and it'll just control the T_V_.
Sentence 18: And the other thing was that the company want the corporate colour and slogan to be implemented in the new design.
Sentence 19: Um I'm not entirely sure what the corporate colour is.
Sentence 20: It might be yellow, because there seems to be a lot of yellow everywhere.
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Sentence 1: And the slogan, like the actual written slogan, or just to embody the idea of the slogan?
Sentence 2: Well that's the thing, I'm I'm not sure um
Sentence 3: uh th because on the the company website, uh what does it say
Sentence 4: 'Bout putting the fashion in electronics.
Sentence 5: I mean do they Is that something they want actually written on it,
Sentence 6: 'cause it's quite long.
Sentence 7: Um or yeah, just the idea, but I'm not sure.
Sentence 8: So that's something we can discuss as well.
Sentence 9: So those are the three things,
Sentence 10: just not to worry about teletext, uh only control the T_V_, and um and uh incorporate the uh colour and slogan of the company.
Sentence 11: Um so is everybody okay with any of that
Sentence 12: , or do you want me to recap at all?
Sentence 13: Nope, we're all set.
Sentence 14: time for presentations then.
Sentence 15: Who would like to go first?
Sentence 16: I'll go first.
Sentence 17: can I st steal this from the back of your laptop? Uh
Sentence 18: Oh yeah, of course, yeah.
Sentence 19: G go on ahead.
Sentence 20: so this is the technical functions design.
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Sentence 1: to do the um the design I have I've had a look online, I've had a look at the homepage,
Sentence 2: which has given us um some insp inspiration from previous products.
Sentence 3: Um I've had a look at the previous products to see what they offer
Sentence 4: and um I would like to ask you guys for um your ideas about the design at the end of the meeting.
Sentence 5: Um unfortunately we're not allowed to talk outside the meeting room, so
Sentence 6: Um, having a look at the existing products, I found out that um it tends to come in sort of two extremes,
Sentence 7: there's either um a very complicated one that's got lots of buttons, lots of colours, very confusing, you don't know what you're doing.
Sentence 8: Um in that case the the labelling tends to be very bad.
Sentence 9: Um there's an example I'll show you at the end,
Sentence 10: um sh show you now.
Sentence 11: here um the button there and there.
Sentence 12: This one's prog.
Sentence 13: That one's perg and that one's prog,
Sentence 14: and it doesn't really tell you what it does.
Sentence 15: Um, not sure if you had a a look at the other um control in that example.
Sentence 16: Um it's a very simple one.
Sentence 17: It's got only the basic functions mm
Sentence 18: but um it's the same size as the the hard to use one.
Sentence 19: Uh it looked a bit clunky.
Sentence 20: They're very big and not very much use for buttons.
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| 4
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Sentence 1: and it's just very hard to access the advanced functions.
Sentence 2: There's there's nothing for instance for a slow motion button.
Sentence 3: Um, my own preferences, I prefer the the clunky one.
Sentence 4: Um it's very easy to use.
Sentence 5: Um but unfortunately it does lack the advanced functions
Sentence 6: which I I quite like having on the controls.
Sentence 7: Um so I believe the the advanced functions should maybe be hidden in a drawer,
Sentence 8: or something like tha from the bottom of it.
Sentence 9: So, now I'd like to ask for your preferences.
Sentence 10: Um not sure of how long we've got, uh
Sentence 11: Well we can chat away for uh for five minutes or so I think at at most.
Sentence 12: Just a couple of minutes anyway.
Sentence 13: M yeah, like a lot of a lot of what I've um read and prepared for this meeting fits in really closely with what with what Craig's just gone over.
Sentence 14: So in part I could I could give you some of my personal preferences
Sentence 15: but I could also th add some to this which is just about sort of um sort of market research.
Sentence 16: um we might come to that later.
Sentence 17: well we'll stick to kind of your area for now.
Sentence 18: Which which is the clunky one, the one on left or on the right?..
Sentence 19: Um, the clunky one is the one on the right.
Sentence 20: Um clunky in what sense,
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Sentence 1: like um h heavier? Larger?
Sentence 2: Um I think it's supposed to be the same size, but um it's got much fewer buttons.
Sentence 3: It's, you know, it's very spread out
Sentence 4: I see, so it's more just basic.
Sentence 5: Looks kind of Yeah.
Sentence 6: , I get the idea it'd be sort of about this size.
Sentence 7: got very few buttons on it and
Sentence 8: Well I think it's a valid point.
Sentence 9: I mean like the one on the left looks quite um quite complicated,
Sentence 10: and that P_R_T_ p P_R_O_T_ thing is incredibly confusing.
Sentence 11: Um so I see I see why yo you know you might prefer the simpler design,
Sentence 12: but yeah you don't want to lose out on, you know, what it does,
Sentence 13: you know you get a lot of remote controls where you kind of flip the thing open,
Sentence 14: I think that's a good idea.
Sentence 15: I think it's a good idea.
Sentence 16: Um, do we have any functions that um we'd want on it?
Sentence 17: I mean so far I've got um on and off, um switch the channel up and down, and put the volume up and down.
Sentence 18: Um they're just the the very basics you could use for a T_V_.
Sentence 19: and then actual numbers for channels as well, yeah.
Sentence 20: Um, you say that's a h a required one or a requested one?
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Sentence 1: Which was that?
Sentence 2: um the channels like the the numbers on thing, um
Sentence 3: Up the numbers, or the up down?
Sentence 4: God, I wou I would say that's required,
Sentence 5: I mean there's no way anybody's gonna buy a remote control these days when if you can't actually individually select channels,
Sentence 6: I mean would anybody disagree with that?
Sentence 7: Um, what else, uh
Sentence 8: So don't need to worry about teletext,
Sentence 9: don't need to worry about V_C_R_,
Sentence 10: uh any kind of like display controls at all do you think we need to worry about,
Sentence 11: We don't? No?
Sentence 12: you know like brightness and contrast?
Sentence 13: Well I think I think es essentially what we're doing right now is we're categorising.
Sentence 14: We're saying well we want this to be a product that offers all the sort of more tricky features but we want them to be in another area?
Sentence 15: Is that right?
Sentence 16: Is that what we're we're doing?
Sentence 17: We're kind of like sorting them an Or are we actually eliminating things we just don't want the product to have?
Sentence 18: I think are you are you maybe kind of thinking what we absolutely have to have and what would be nice?
Sentence 19: Uh, to start with um sort of a bit both,
Sentence 20: um we need to find out exactly what we have to have
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Sentence 1: um and after that we can add things if they're possible.
Sentence 2: Well, do you wanna maybe just, at this point decide on what we absolutely must have as a p as a function of this.
Sentence 3: Um, so so far, just to recap you've got volume and channel control and
Sentence 4: There's um on and off, um volume and channel, and skip to certain channels with the numbers.
Sentence 5: Well, one one way I would look at this um would be that we a approach the different controls in terms of um like control types,
Sentence 6: so that for the user it's very clear what they want to do where they go.
Sentence 7: Uh and also think maybe a little bit about sorta w w what would just wanna be acc easily accessible.
Sentence 8: For example if we had audio controls, those could be something people set up very rarely.
Sentence 9: Maybe they're un they're they're they're in a little area but covered up um,
Sentence 10: things like channel and volume um are used all the time,
Sentence 11: so we just have them right out on top,
Sentence 12: um very just very sort of self-explanatory.
Sentence 13: Um so maybe we need to think about having three or more groupings of controls,
Sentence 14: you know like one which are just the the habitual ones that should be right within your natural grip.
Sentence 15: And others that are uh also available
Sentence 16: and then others that are concealed.
Sentence 17: Something like that.
Sentence 18: Uh well, just to to wrap up quickly on this this little section
Sentence 19: Have I just lost
Sentence 20: Um, uh do you think maybe that's the only kind of uh essential requirements,
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Sentence 1: and then maybe just things that would be nice if it could do would be things like audio set up and display set up and things like that,
Sentence 2: maybe like a mute button,
Sentence 3: that sort of thing.
Sentence 4: Any of you anything to add to that at all?
Sentence 5: I'll add it later, I guess the presentation.
Sentence 6: if we can move on to next presentation then please. Um
Sentence 7: Do you want to switch places?
Sentence 8: Can this can this pl reach?
Sentence 9: Can this plug come across?
Sentence 10: Probably not, actually.
Sentence 11: So why don't I just pick up and move then.
Sentence 12: Mm er, can you go up behind me?
Sentence 13: Just just switch them.
Sentence 14: It'd be nice if everything was wireless, wouldn't it?
Sentence 15: I'm all in a knot now.
Sentence 16: Um. So I can I can say already,
Sentence 17: I dunno whether this is for good or for bad
Sentence 18: but there'll be a lot of kind of uh redundancy in the in the the issues and the the uh the things.
Sentence 19: Oh, like overlap between what you said?
Sentence 20: Oh well, for all you know that that'll happen.
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Sentence 1: Which is ma not necessarily a bad thing,
Sentence 2: what I've already started doing is cr I created a slide in in my presentation here
Sentence 3: so that we kind of think well what's the cumulative effect of what we've taken from your ideas and and mine,
Sentence 4: because certainly I I have a hard time separating separating things completely.
Sentence 5: Obviously obviously what you've just told me what you've just told me impacts a lot on what um like market research mm that that I've been
Sentence 6: Mm hard to know what where your role ends, yeah.
Sentence 7: So how do I how do I get this up?
Sentence 8: Um function F_ eight.
Sentence 9: Uh pr yeah, press function and F_ eight, yeah.
Sentence 10: Function, the blue button. Next to the control on the left.
Sentence 11: Oh, and F_ eight. Okay.
Sentence 12: You have to push it together.
Sentence 13: Okay, I think that that's doing it now.
Sentence 14: Try that again.
Sentence 15: Think maybe the the wire in the back might be loose.
Sentence 16: Yeah, you wanna
Sentence 17: Oh oh here we go.
Sentence 18: Yep, there we go.
Sentence 19: There you go.
Sentence 20: Before I bring this up what I'll just say is um what I've what I've done is tried to collect some information so that I can then relay this to to you guys so that it's now becomes a collective thing.
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| 10
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Sentence 1: And then kind of lead us in the direction of deciding, 'kay what what are our options, what should we decide
Sentence 2: and do you know what I mean, so.
Sentence 3: Increase that 'cause we can't see the
Sentence 4: That's much better.
Sentence 5: So um does that make sense?
Sentence 6: So what I basically got is I just looked into some information
Sentence 7: and sort of th tried to think about how how we could review it
Sentence 8: and what kind of decisions we could take away from it
Sentence 9: and then maybe by the end of just looking at some of these things we can think about what are our priorities.
Sentence 10: 'Cause certainly there's lots of different information to go through.
Sentence 11: So um I'm thinking here about uh primarily about customer needs,
Sentence 12: that we start with the customer,
Sentence 13: and w you know, what they want
Sentence 14: and what are issues with with um existing products.
Sentence 15: Uh to think about trends
Sentence 16: and also about try and connect that as you see with the company vision
Sentence 17: which is about fashion in electronics.
Sentence 18: Um and then, as I say uh w we'd like to prioritise our design features from this
Sentence 19: Bouncing on top.
Sentence 20: So this is what I've found here,
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| 11
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Sentence 1: um a lot of this is new to me,
Sentence 2: so we'll just read through together.
Sentence 3: Um, users dislike the look and feel of current remote controls.
Sentence 4: So they find them ugly.
Sentence 5: Most people find them ugly.
Sentence 6: Um the vast majority would spend more money for it to look fancy as well,
Sentence 7: we'll see later, the vast majority would spend more money for um slightly more intuitive control, such as voice recognition.
Sentence 8: we'll look at that in a second.
Sentence 9: Um most people use only a f a very slim portion of all the controls.
Sentence 10: So I guess what we're looking at here is people want this h technology,
Sentence 11: they tend to use the most simple controls
Sentence 12: and overall they find remote controls to be something they don't doesn't really appeal to them.
Sentence 13: if for me this is sorta like three different different um inspirations, you know,
Sentence 14: one is that we want uh something that's high-tech but we want it to seem easy.
Sentence 15: And in spite of the primitive side of it and the very high-tech side, we want it to just be an appealing piece of equipment in people's hands.
Sentence 16: They get lost a lot,
Sentence 17: s as it came up in our last meeting.
Sentence 18: Um, takes time to learn how to use them.
Sentence 19: This is uh why I mention when Craig was uh showing us some ideas that we actually try and group controls,
Sentence 20: so d it doesn't just look like a big panel,
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Sentence 1: kinda like when you you look at, you know, a new computer keyboard,
Sentence 2: or something that is quite explanatory.
Sentence 3: If you want audio, if you want visual, then you have those.
Sentence 4: and I will admit I don't know what R_S_I_ stands for.
Sentence 5: Repetitive strain injury.
Sentence 6: Is installing a new remote control something that people
Sentence 7: Uh, no, that did not come up at all.
Sentence 8: Um so here here is another um sort of a a review here of the main things.
Sentence 9: uh adults at least would pay more for voice recognition.
Sentence 10: Now apparently we do have access to all the tech cutting edge technology in remote control.
Sentence 11: So I dunno
Sentence 12: if that's possible we might consider getting into it.
Sentence 13: And and again here as we sort of move m sort of thin start thinking about how we wanna sell and market this,
Sentence 14: I think a recurring theme here is the company wants it to be wants us to make something that's fashionable and sleek and trendy.
Sentence 15: Um people uh additionally aren't aren't liking the appearance of their products,
Sentence 16: so we wanna think about as we take all the sort of the techie features how we can um put that into a unit which is which people like.
Sentence 17: You know, they like the aesthetics and the ergonomics.
Sentence 18: So want something that looks good and is easy to use,
Sentence 19: so you know just c looking at what what Craig um Craig's i uh ideas are s sorta tell me that maybe what we wanna do is try and um separate the different things that we wanna include in this.
Sentence 20: So if we do say well we want there to be all the technology will we try and make that almost be like optional technology.
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| 13
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Sentence 1: You know, it's like like I find a lot of T_V_s these days, something really like about 'em is if you wanna just turn 'em on and off you can,
Sentence 2: but they have little panels where you click and there's just like tons of features you go through.
Sentence 3: So it you wanna group all the different kind of types of functions together, you know.
Sentence 4: I think it's a good idea.
Sentence 5: my hope here is that I'm putting out this information so that we can then say okay, well how do we collectively move on with it.
Sentence 6: Um I I haven't brought out one specific marketing idea,
Sentence 7: although my sense is that what we should try and think about is what are the current trends in materials and shapes and styles, and then use that.
Sentence 8: But not let that confine us technologically.
Sentence 9: Any um comments on all of that?
Sentence 10: Well, um one of the things that we have to decide on by the end of the meeting is who we're gonna be um who's our our target audience, our target market.
Sentence 11: Um, so if we want something that that looks good and is easy to use, but has y is fairly powerful product, whatever, who do we really want to aim that at?
Sentence 12: Where's the money, maybe.
Sentence 13: Yeah, who wou who would have the money to spend.
Sentence 14: Well i if if like twenty five Euro is our is our selling price then you can imagine,
Sentence 15: And who watches T_V_.
Sentence 16: I'm not really sure how much that will retail at.
Sentence 17: it's somebody who's not gonna just use the remote that comes with their telly, I suppose,
Sentence 18: they're gonna actually go out and buy one.
Sentence 19: So, who do you think we're aiming this at?
Sentence 20: Um, I think it'll be the mid range to the high end market, in terms of people.
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| 14
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Sentence 1: 'Cause twenty five Euros for a remote, how much is that lo locally in pounds?
Sentence 2: It's about sixteen, seventeen pounds, I think.
Sentence 3: is that a lot of money to buy an extra remote or a replacement remote?
Sentence 4: Um so maybe not the high end range, but maybe middle, middle up-ish.
Sentence 5: You know how much?
Sentence 6: I guess you pay, what, ten ten quid for a remote?
Sentence 7: Like a simple replacement, right.
Sentence 8: I mean if you lost your remote and the first thing you just wanna go out and get,
Sentence 9: This this kinda touches on your comments there, David.
Sentence 10: how much would you pay?
Sentence 11: These are the age groups which we have information on
Sentence 12: this is a table of h what people would pay more for a certain feature.
Sentence 13: Just gives us a rough idea of where the w the will to spend money on T_V_ equipment is.
Sentence 14: Mostly focused around the twenty five age group.
Sentence 15: so do you think we're we're aiming at a fairly young market then?
Sentence 16: Sort of young professional, kind of. Mm-hmm
Sentence 17: Um do you think then uh voice recognition is something we should really seriously consider?
Sentence 18: What what do you think, Craig?
Sentence 19: Well, did you not say it was the the adults that were going for the the voice recognition?
Sentence 20: Sort of the the older group.
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| 15
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Sentence 1: Uh, yeah, it's the
Sentence 2: It does it does fit with the market that we're sort of identifying,
Sentence 3: I think we are gonna have to narrow it down,
Sentence 4: to say let's target these people and give them what they want
Sentence 5: and 'cause you know, there needs to be some kind of selling point to it.
Sentence 6: So um anybody anything there to add
Sentence 7: Just kind of young professionals,
Sentence 8: if we are going to include speech recognition, it's kind of between fifteen and thirty five seems to be like a really high response to that.
Sentence 9: So we could say that was our target.
Sentence 10: I I think twenty five to thirty five is is is fair to add that in as a group as well
Sentence 11: because that's more than half your group of people who are willing to at least try and use your technology.
Sentence 12: Okay, so fifteen to thirty five, look fairly young.
Sentence 13: You know, they have bit of expendable income to spend on this sort of thing.
Sentence 14: I think perhaps that age group is significant as well because those are people who use the computer,
Sentence 15: who are familiar with their with computers in in their everyday work.
Sentence 16: I think people who are maybe about I wouldn't say thirty five,
Sentence 17: but people who are about forty-ish and above now would not be so dependent and reliant on a computer or a mobile phone or something like that.
Sentence 18: So these are people who are gadgety, right?
Sentence 19: People who are u growing up used to, you know in schools and in universities,
Sentence 20: when you go on to their working lives,
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| 16
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Sentence 1: people who would you know regular
Sentence 2: So they'll not sh not shy away from something quite high-tech.
Sentence 3: Yeah. Yeah. Mm.
Sentence 4: That that's that's a good point.
Sentence 5: so shall we make the decision uh to include speech recognition
Sentence 6: If we can.
Sentence 7: if we can.
Sentence 8: I I think one thing we should try not to avoid is not to say we have to use speech recognition right now,
Sentence 9: because um, based on what you've go y everybody's saying, right, you want something simple.
Sentence 10: You want basic stuff and you want something that's easy to use.
Sentence 11: Speech recognition might not be the simplest thing for somebody to use.
Sentence 12: Could it be an on off thing?
Sentence 13: Where you can activate it and deactivate it?
Sentence 14: but what I'm saying is that we're we're trying to lock ourselves into a s particular kind of technology,
Sentence 15: rather than focusing on on exactly what are the features that we're gonna say, and then, you know, say speech recognition is good for this, speech recognition is not good for this.
Sentence 16: I suggest that we think about speech recognition,
Sentence 17: anyway it's a it's something that can be used to fulfil a function,
Sentence 18: but at end of the day we don't look at the technology, but we look at the function first.
Sentence 19: well do you wanna um give us your presentation
Sentence 20: um might have been a good idea to all deliver our presentations and then discuss,
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| 17
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Sentence 1: well it's good to get ideas out while they're fresh in mind.
Sentence 2: Yeah, exactly, yeah.
Sentence 3: Oh it's something that's just occurred to me as well
Sentence 4: is if we make it um speech reco if we incorporate speech recognition, that's appealing to people um maybe with a physical disability as well.
Sentence 5: And also it helps in terms of people not losing this,
Sentence 6: you know they they're saying oh it's I lose it in the couch.
Sentence 7: like we're kind of what we're b sort of getting in into here is mating different uh design features together
Sentence 8: I reckon one problem with speech recognition is
Sentence 9: um I've actually seen one of them used
Sentence 10: and uh the technology that was in that one wasn't particularly amazing,
Sentence 11: so you end up yelling at the control for hours.
Sentence 12: Oh really, you've seen one before.
Sentence 13: Do you think maybe we need like further advances in that kind of area until it's worthwhile incorporating it though?
Sentence 14: I think it'd probably quite expensive to put in.
Sentence 15: do you mind passing me my notepad.
Sentence 16: Mm. Course not.
Sentence 17: Well this is just the working design um.
Sentence 18: Well this is just what how I would go about it.
Sentence 19: Um I guess I try to define like what we're doing now,
Sentence 20: try to define what we're trying to get done.
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ES2002b
| 18
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Sentence 1: Um I think in a practical way, we kind of know what it is.
Sentence 2: We've used it,
Sentence 3: we're familiar with it,
Sentence 4: but we're we can't n we haven't narrowed down um exactly what the things we're trying to fulfil, like
Sentence 5: Besides the basics,
Sentence 6: I think back in the back of our minds we know what the basics are.
Sentence 7: Has to change channels, has to change volume,
Sentence 8: but in like specifics, right, which one of the basics are you trying to target.
Sentence 9: Um are there certain parts of the basics that are more important or less important than the basics?
Sentence 10: I usually have a have have a design that's there as a basic,
Sentence 11: so, you know, things that to start everything going.
Sentence 12: But I guess everybody does have some idea,
Sentence 13: so I don't think um there's a need for that.
Sentence 14: Um okay this finding things is a little bit confusing,
Sentence 15: so I'll go into the diagram first.
Sentence 16: It just explains how the process goes through,
Sentence 17: from the basic technology point of view,
Sentence 18: the basic steps that you need
Sentence 19: um in the diagram and in this slide probably works better.
Sentence 20: you need some power source.
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ES2002b
| 19
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Sentence 1: 'Kay, a battery or something, to keep it going.
Sentence 2: Um and that power source is important
Sentence 3: because it ties you down to um how long the device will last.
Sentence 4: Um it ties you down perhaps a bit later on in terms of the technologies
Sentence 5: um how far you can transmit the signal
Sentence 6: or the complexity of the functions that you want.
Sentence 7: Like for example, voice recognition, right.
Sentence 8: That might be constrained because that you might need to power a microphone,
Sentence 9: you might need to power other things,
Sentence 10: so that's one perhaps constraint there.
Sentence 11: Th Okay, the basic thing is there's a user interface
Sentence 12: where people punch a button or talk into it or smile to it or blink their eyes, whatever.
Sentence 13: You know, and that um picks up an input from a user,
Sentence 14: a series of logic has to decide what the user is telling the device,
Sentence 15: and the device has to r you know, based on you push button A_, so I will do something with button A_.
Sentence 16: So maybe button A_ is the power button, okay.
Sentence 17: Um and then it needs to be able to send the signal out to the device itself
Sentence 18: which is the receiver here.
Sentence 19: Um and I think that's about it in terms of my design um.
Sentence 20: It's fairly general,
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Sentence 1: um and I guess the purpose of this is also not to restrict you in in the way you're thinking,
Sentence 2: like um voice recognition, right,
Sentence 3: if it's something which is important then we just add more power
Sentence 4: rather than having a thing that we don't have enough power.
Sentence 5: So it's not really a constraint in that sense,
Sentence 6: but I mean these are functionally, you know, the base,
Sentence 7: what the technology has to do.
Sentence 8: maybe you you wanna go back to what the functions are?
Sentence 9: I think that's more relevant to a discussion?
Sentence 10: Well, do you wan do you wanna finish up your your whole presentation then?
Sentence 11: Yeah, w I'm done.
Sentence 12: Are you are you all done?
Sentence 13: More or less.
Sentence 14: Ps Oh, it's just putting the rest of it into words,
Sentence 15: but it's essentially the same thing.
Sentence 16: Um you have a transmitter, an input device, logic chip,
Sentence 17: you know, stuff like that.
Sentence 18: Since we're on the topic of the technology, uh are there any like what are our options?
Sentence 19: Is this the only way that we go about it, or are there other thin
Sentence 20: Um, these these aren't technology options in that sense.
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ES2002b
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Sentence 1: This is just um
Sentence 2: The basic principle of
Sentence 3: a basic principles and basic components that are needed.
Sentence 4: For example, if you needed um if you needed to add uh a voice recognition, right, then your user interface would be split,
Sentence 5: broken down into more components, right,
Sentence 6: which you have a microphone, the V_R_ and stuff like that.
Sentence 7: Oh. So this just show how we're kind of modularising the whole thing.
Sentence 8: So each component represents one function,
Sentence 9: but I think the basic functions are the logic, the transmitter, um and the receiver, okay,
Sentence 10: and the power are things that you won't have to care about.
Sentence 11: Um and those are things that based on what your user interface requires then we'll add more functionality to it.
Sentence 12: Um there might be one other consideration which would be that the the transmission between the remote control and the T_V_ for example.
Sentence 13: Okay, um are we gonna restrict ourselves to using the traditional technologies of infra-red thing?
Sentence 14: Because that's something you need to actually be physically be pointing to. Right.
Sentence 15: Well well a worry that was was expressed in the new requirements was that if we made this too complex it would e it would effect um how long how long it took us to get this to market,
Sentence 16: so I th suspect it might be a good idea just to restrict our kind of our creative influence on this on the user interface
Sentence 17: and not worry so much about uh how we transmit it
Sentence 18: um because I mean it it's tried and tested intra-red,
Sentence 19: so we could stay with tha
Sentence 20: There might be one other problem with the transmission,
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ES2002b
| 22
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Sentence 1: um in particular right now, since we're talking about voice recognition.
Sentence 2: Um if somebody's gonna h talk to the device, you ideally want them to hold it to them.
Sentence 3: you may not require that,
Sentence 4: it's something very natural, I guess, you know, to hold it, to signal to the user,
Sentence 5: and push a button maybe to start s talking about it.
Sentence 6: Then you need to send the signal out,
Sentence 7: so because if you're using infra-red, the line of sight um say the T_V_'s at that chair, and I'm standing in front of here and the transmitter is here, it blocks it.
Sentence 8: So in that sense, there's not really a restriction
Sentence 9: but it's something which you may have to think about later on in the process.
Sentence 10: Not so much further down.
Sentence 11: And um just a clarification before we finish this.
Sentence 12: Uh does c is our controller is it have the option of being um on a standard uh frequency as all of the other equipment,
Sentence 13: so that the one controller can control several pieces of equipment?
Sentence 14: There's there's not much specific specific information,
Sentence 15: but I think that um one indication of infra-red mean that you're just targeting traditional devices.
Sentence 16: Because infra-red is something which everybody has.
Sentence 17: In the new requirement spec they said just to focus on the T_V_,
Sentence 18: Just to T_V_, okay.
Sentence 19: so that's what we should do for now I think.
Sentence 20: Something I was wondering about was the power.
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ES2002b
| 23
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Sentence 1: Um, is it worth considering like having like a charging unit as opposed to just regular batteries?
Sentence 2: I mean is that something we really want to go into, do you think,
Sentence 3: or should we just consider running on regular batteries?
Sentence 4: Okay, from from a from a component point of view there's added complexity,
Sentence 5: and you add cost to it,
Sentence 6: um and then there's probably the fact that you need another physical component.
Sentence 7: You need a docking cradle, for example, for you to put it in to charge.
Sentence 8: Or you need to get the user to plug it in.
Sentence 9: Um and most users are very f use already used to the idea of buying batteries and putting it into the controller.
Sentence 10: But unless the controller's gonna consume a lot of batteries,
Sentence 11: like he's gonna run through like twenty batteries a month,
Sentence 12: then I don't think rechargeable is something we should you know, we really need to care about.
Sentence 13: Okay, so just stick to to regular
Sentence 14: I'm just gonna just recap uh what I said at the start,
Sentence 15: was that um the the whole point of this meeting was to f absolutely finalise who we're gonna aim this at,
Sentence 16: and what exactly the product's gonna do.
Sentence 17: So um just to recap on
Sentence 18: Are we all happy about the idea of um aiming the product at um the fifteen to thirty five bracket?
Sentence 19: Yeah, that's good.
Sentence 20: Um and also the funct the the actual functions of what it's gonna do.
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ES2002b
| 24
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Sentence 1: Do you wanna recap on that, Craig?
Sentence 2: I think we just say that it was gonna be the the most basic stuff possible.
Sentence 3: Um on off, up and down channels, up and down volume and uh skip to a channel.
Sentence 4: And is it going to include any of the uh the more advanced features,
Sentence 5: or are we gonna eliminate those?
Sentence 6: I think we include mute,
Sentence 7: but apart from that um I think we just we'll go for the simpleness.
Sentence 8: is it not an option still that we include some things just as a sort of under like sort of under a door or some
Sentence 9: Yeah, it's as optional functions.
Sentence 10: 'Cause what what I'm I'd be a bit worried about is if someone was h had previously developed habits of expecting to control surround sound or this and that with their controller and then and then they, you know, w they get ours and w it's doesn't have that.
Sentence 11: I dunno if that'd be a problem.
Sentence 12: Another thing that you were saying about categorising the controls?
Sentence 13: Um maybe I could suggest we we break them down into three simple categories.
Sentence 14: One would be audio controls,
Sentence 15: one would be video controls,
Sentence 16: and the other one would be a device.
Sentence 17: Um this may not map very well to advanced functionality especially,
Sentence 18: but I think that um from a manufacturer's point of view, from a person designing the device,
Sentence 19: but I think from a point of view of a person using the device, you know a T_V_ is something they see and something they hear,
Sentence 20: um it's something they do other things to like turn it on and turn it off.
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ES2002b
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Sentence 1: I mean like so what we could have is like three buckets, right, where we could throw things into,
Sentence 2: like if we want this feature, let's throw it into there,
Sentence 3: and then from there decide whether it's basic, or it's non-basic.
Sentence 4: 'Kay, okay. Like that.
Sentence 5: I mean it might help with the visualisation.
Sentence 6: And it would actually help with the component build as well.
Sentence 7: Mm okay, great.
Sentence 8: I gotta kind of got five minutes to wrap up now.
Sentence 9: Um next thing we're doing is having lunch.
Sentence 10: Um and then we're gonna have thirty minutes of working on the next stage.
Sentence 11: Um so I'll be putting the minutes of this uh this meeting into the project documents folder.
Sentence 12: Um so uh I guess just to just to confirm that we know what we're doing in the next well in the thirty minutes after lunch anyway,
Sentence 13: um for uh our Industrial Designer, you're gonna be thinking about the components concept.
Sentence 14: Um User Interface Designer gonna be thinking about our user interface,
Sentence 15: and marketing you're gonna be thinking about trend watching.
Sentence 16: Um and you'll all get specific instructions as well.
Sentence 17: just just to to ask now if you've got anything else you've thought about while we've been talking.
Sentence 18: Um, do you wanna start with David.
Sentence 19: Anything else to say at all?
Sentence 20: Mm no, not really.
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Sentence 1: just I just wanted to ask then before we wrap up,
Sentence 2: shall we agree for sake of um sort of clarity and when we when we r resume that we'll u use this idea David's proposed,
Sentence 3: where we think of these three sort of buckets and anything anything we discuss about them is sort of, okay, we're talking about this.
Sentence 4: Yeah, yeah I think that's definitely a good idea.
Sentence 5: Shall we do that, then?
Sentence 6: Um just about the three buckets, um what would go in the the device functions one?
Sentence 7: Um things like on off.
Sentence 8: Because they don't have anything to do with what you see.
Sentence 9: I me mean in terms of picture and the entertainment value,
Sentence 10: And and channel.
Sentence 11: Because the on off also goes, you know, like on off like power, not on off sound.
Sentence 12: Not on off video.
Sentence 13: Although you don't turn off the video on your T_V_,
Sentence 14: but um you might wanna you know turn off the sound,
Sentence 15: say you wanna pick up the phone,
Sentence 16: so you you have you have a choice of putting it on to um others or a device.
Sentence 17: Device is basically anything which we can't categorise, right.
Sentence 18: We put it out.
Sentence 19: so you're gonna have um audio which is gonna be like you know your bass settings and actual volume hi
Sentence 20: anything to do with what you hear, right.
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Sentence 1: You you put that into audio.
Sentence 2: And then video is anything that you can see.
Sentence 3: and then visual
Sentence 4: Okay, so brightness, contrast, things like that,
Sentence 5: and then just actual device things,
Sentence 6: like what channel you're watching, turning on an off,
Sentence 7: stuff like that.
Sentence 8: And then k I suppose quite likely what would happen is in the d device category there might be some which are just like the habitual standard
Sentence 9: and then others which are maybe a bit more
Sentence 10: Like random which we have no other place to put, but we need it somewhere there.
Sentence 11: Yeah. Sure, okay. Okay.
Sentence 12: Um even even if it doesn't map very clearly what happens is that people at least have some in their mind.
Sentence 13: It's easy to use, I think
Sentence 14: and I guess from the component point of view it's easy to build as well
Sentence 15: 'cause things are like fixed.
Sentence 16: Um so yeah, I guess just things to think about are you know like the fact it's gotta look good,
Sentence 17: because of who we're we're, you know, targeting this at.
Sentence 18: Um something maybe kind of quirky in design maybe.
Sentence 19: Make it kind of ergonomic kind of to hold,
Sentence 20: you know, things like that.
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Sentence 1: 'S to do now is to decide how to fulfil what your stuff is,
Sentence 2: so it does kind of make sense, yeah.
Sentence 3: It kinda does make sense, doesn't it,
Sentence 4: because when we get into the end of meeting we're kind of talking about action and design as opposed to background.
Sentence 5: Everything I have is kinda background.
Sentence 6: Okay we all ready to go?
Sentence 7: I'll just just recap on the minutes from the last meeting.
Sentence 8: And we uh decided on
Sentence 9: decided on our our target group being fifteen to thirty five,
Sentence 10: and we decided that it was gonna be non-rechargeable battery-powered,
Sentence 11: that we're gonna group our audio-visual and other functions into into those categories, um.
Sentence 12: And I told you guys about the three new requirements about ignoring teletext, ignoring everything except the T_V_, and trying to incorporate the the uh corporate colour and slogan.
Sentence 13: Um so that was the last meeting.
Sentence 14: Is there anything have I forgotten anything?
Sentence 15: Um so if we have the three presentations,
Sentence 16: and then if you have anything to kind of that you know you're gonna want to discuss, maybe just make a note of it, and we'll have all the discussion at the end.
Sentence 17: That might be a better idea this time.
Sentence 18: And so if we start off uh with Andrew and then Craig and then David,
Sentence 19: if that's alright.
Sentence 20: Um and then after that we'll have to make some decisions about stuff, right.
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Sentence 1: So if you wanna take this.
Sentence 2: Why don't I get that?
Sentence 3: Screwed in quite tightly.
Sentence 4: uh how did we leave it with speech recognition now?
Sentence 5: We did we say we were gonna try maybe incorporate it but we hadn't made a definite decision on that?
Sentence 6: Oh I should also point out that um the you know the kind of final objective of this meeting is to reach a decision on the concepts of the product.
Sentence 7: So um that's kind of the end result hopefully.
Sentence 8: is it function F_ eight?
Sentence 9: Hopefully appear in a wee second.
Sentence 10: I think it's working.
Sentence 11: Up there we go.
Sentence 12: Okay great s so
Sentence 13: let me just start this.
Sentence 14: Uh-huh oh where'd it all go?
Sentence 15: It's not good.
Sentence 16: Okay lemme just see where I can find it.
Sentence 17: This looks more like it.
Sentence 18: I think I just opened up the template.
Sentence 19: Sorry about that.
Sentence 20: Okay alright so let's have a look here.
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Sentence 1: Okay so this was the method that um I've taken.
Sentence 2: Here we go.
Sentence 3: Uh basically what I wanna do here, before we get into it uh too far, is I want to show you all the background information I have that I think we need to acknowledge if we want this to be successful.
Sentence 4: And uh and then sorta g go through some of the way that I've dealt with that information,
Sentence 5: and then sort of bring us all together into it to see sorta see how this fits in with the overall vision.
Sentence 6: Um so I've tried to take a whole lot of market research and summarise it for us,
Sentence 7: and then ide identify uh trends that are are sort of in sync and are important to our our uh p project plan that we have so far,
Sentence 8: and then uh initiate a kind of discussion on design options
Sentence 9: so that it sorta helps us to to narrow in on on aspects that will inform other uh other elements of the of the project.
Sentence 10: Does that make sense, tha that sort of strategy?
Sentence 11: I thought that that will impact on the rest of what we do,
Sentence 12: so that's why I suggested we get in this.
Sentence 13: Aye a fair point definitely.
Sentence 14: Okay so out of um different uh figures and ratings ob uh of people in general, um consumers in general, the number one thing that was found was that uh the br t television remote control, a fancy look and feel, okay,
Sentence 15: and not, it specified, not a functional look or or feel, uh b f f fancy.
Sentence 16: Um however, this is where we kinda have to be very, I think, creative about it.
Sentence 17: Number two was that it be innovative.
Sentence 18: Okay so that tells me that we have to find a way to be innovative without a adding just unnecessary um sort of functional bits to it.
Sentence 19: Uh and third priority uh for ease of use,
Sentence 20: so again that kind of gives us a general picture of how it has to be, um quite user friendly while still having technology.
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| 4
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Sentence 1: So it I'll just say right away as a bit of a foreshadowing into how we proceed with this in terms of m marketing,
Sentence 2: is that I think um what we should think about is how the um about how the innovation uh contributes to the look and feel, and not so much to the functionality of it.
Sentence 3: For example like when you pick it up and push it like it all lights up or something, you know what I mean,
Sentence 4: like, or it's got something else to it that just seems innovative
Sentence 5: the message here is ease of use.
Sentence 6: So how do you make innovation make something more more easy to use?
Sentence 7: Well that's I guess where we're gonna go with this.
Sentence 8: Okay then there's the other aspect of the back the the market um
Sentence 9: research I have here is on fashion style, okay,
Sentence 10: which as we've agreed is a priority.
Sentence 11: Uh top European fashion trend um that I read about says there's this emerging theme of fruit and vegetables, okay,
Sentence 12: especially in clothes and furniture.
Sentence 13: And when I first saw that I thought hmm, well do we want to actually try and think about this trend and how we add something to it,
Sentence 14: or we get right into it,
Sentence 15: or we completely steer away from it,
Sentence 16: do you know what I mean?
Sentence 17: So my my feeling is that we w do want to observe this trend,
Sentence 18: but we want to think also about the fact that it sort of has to fit in with something which is not specifically electronics.
Sentence 19: what we're in is partly sort of home decor, partly something like a computer,
Sentence 20: um so I think we might wanna be careful about how you know how quickly we create like a remote control in the shape of an apple or something,
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Sentence 1: I think that would be pushing it.
Sentence 2: And then in terms of m material trends are for things to be soft and spongy
Sentence 3: and sort of, you might say ergonomic or or friendly to handle,
Sentence 4: which is which also in indicated that last year this was this was not the case.
Sentence 5: So um probably a lot of the competition on the market will be still in last year's mode,
Sentence 6: so if we try and really capitalise on that, I think that'll be in our favour.
Sentence 7: So these this is the summary of everything.
Sentence 8: Um style is number one uh thing in the in the market of who we're selling to.
Sentence 9: Uh innovative design technology's also a must in that it's seen it'd be seen to be uh cutting edge,
Sentence 10: uh but ease of use t has to be insured throughout.
Sentence 11: That was like the number three thing.
Sentence 12: And then at the end there are vibrant natural colours um
Sentence 13: that's the way I interpreted it anyway,
Sentence 14: softness in materials, shape, and function,
Sentence 15: and so I've written at written at the bottom to give us sort of a context of discussion, Mac iPods,
Sentence 16: something which is, I'd have to say very high-tech, ten gigabytes, whatever,
Sentence 17: but when you hold it in your hand there's like no buttons.
Sentence 18: You know what a Mac iPod is?
Sentence 19: Mm that's true, yeah.
Sentence 20: I'm thinking however Mac iPod is sort of last year's
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Sentence 1: because it's very hard and sort of glassy and glossy,
Sentence 2: so I'm thinking if we imagine that we're taking some of the features of a Mac iPod
Sentence 3: and we're then making it s more of like a more of like a comfortable type of
Sentence 4: maybe more vibrant to friendly thing to have.
Sentence 5: w with all that information what I'm what I'm suggesting in this slide here is that we we take these ideas,
Sentence 6: and as we get into more the more um techni like sort of production side of things,
Sentence 7: that we think about shape, materials, and themes or series that go throughout.
Sentence 8: we think of some kind of a thin theme that unifies it all,
Sentence 9: that we agree on,
Sentence 10: uh sorta like a marketing identity.
Sentence 11: Does that make sense?
Sentence 12: So so like I threw out a few ideas there just to kinda get us thinking along those lines like lemon, lime, I dunno, green colours, pe whatever,
Sentence 13: it's just an idea,
Sentence 14: 'cause I'm thinking that some of these ideas will seem quite coherent if we use them in terms of their what people associate this them with in terms of texture, shape, colours, things like that.
Sentence 15: Like um the ones the ones which I'm most fond of in terms of giving like a theme to it would be like um like lemon or something like that,
Sentence 16: you know something which is, like you see a lot in in other areas.
Sentence 17: Like I see lots of websites and things that seem to associate with like lemon and lime and
Sentence 18: So anyway it's just just an idea.
Sentence 19: I'm thinking maybe we could incorporate some of these features into a fairly um into something which is which seems to have something to it which is almost gimmicky
Sentence 20: because like um like something to do with like lighting within it.
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Sentence 1: Like you know just within the simple sense, when you pick up a phone and touch a button it uh lights up, q usually the buttons light up.
Sentence 2: How can we build on that?
Sentence 3: Maybe like it could light up in different colours or something
Sentence 4: or or people could buy the buy the control and then it comes with different like
Sentence 5: covers or something so.
Sentence 6: that's all I have,
Sentence 7: but uh hopefully we can we can revisit those ideas when we get into
Sentence 8: Um thank you for that.
Sentence 9: Uh Craig do you wanna
Sentence 10: uh plug yours in then?
Sentence 11: Did you press F_ eight?
Sentence 12: It's probably not sending.
Sentence 13: Oh something coming now, yeah.
Sentence 14: Yep, there it is.
Sentence 15: And so think of this concept.
Sentence 16: Um to research it I've um had a look on the the homepage again.
Sentence 17: It's provided me with more examples of um previously existing c remote controls.
Sentence 18: Um there's a wee bit of discussion about the other existing ones there,
Sentence 19: um so I've taken the um suggestions from them and tried to incorporate them into this um
Sentence 20: we're looking for um suggestions on size th um size of control and the buttons,
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Sentence 1: um the shape of the control,
Sentence 2: and whereabout the buttons should be located on the control.
Sentence 3: Um what I found from the research is that most the current controls are just basically big bricks with loads of buttons all over them.
Sentence 4: Um they're not very attractive to look at,
Sentence 5: and they're not very comfortable to hold,
Sentence 6: I just hold 'em like big bricks,
Sentence 7: and they're very easily lost.
Sentence 8: Um they tend to be very dark colours,
Sentence 9: so if there are shadowy places down the side of couches you can't really see them.
Sentence 10: Um the the controls themselves tend to use a very inconsistent colour scheme.
Sentence 11: Um for instance, the stand-by button isn't always red,
Sentence 12: uh it really should be.
Sentence 13: It's uh something the user then uh identify with.
Sentence 14: This is a red switch off, that's how it should be.
Sentence 15: Um I'm not sure if there's any other examples of that,
Sentence 16: but something to look out for.
Sentence 17: Um there's a problem that I've I've got couple of preferences for the the end control
Sentence 18: um I get 'em with the the red colour button for stand-by
Sentence 19: and s the other examples of that um
Sentence 20: The buttons should be large.
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| 9
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Sentence 1: They shouldn't be tiny little things like you get on some mobile phones.
Sentence 2: They should be easy to press, very comfortable.
Sentence 3: Um one of the examples given on the homepage was um there's an up and down volume button but both of them have a V_ on them,
Sentence 4: so the up volume button looks like it should be a down volume button, that's kinda confusing.
Sentence 5: Um should avoid s things like that.
Sentence 6: Um if the the corporate colour scheme allows it we should have a very bright colour so that it can be easily identified anywhere.
Sentence 7: Um obviously trying trying to avoid being tacky there, but it could um tie-in very easily with your your lime and lemon idea.
Sentence 8: do we have a corporate colour scheme?
Sentence 9: I think it's yellow
Sentence 10: because like the website is yellow and there's a band at the bottom is yellow,
Sentence 11: so yellow, lemon, you know definitely food for thought there,
Sentence 12: And the Play-Doh 's yellow.
Sentence 13: but keep going
Sentence 14: and we'll discuss it after.
Sentence 15: any extra features we add beyond the basic ones should be m hidden,
Sentence 16: shouldn't be visible without something be opened or some sort of special extra effort.
Sentence 17: Um if we did decide to go for voice activation there sh should always be a button as alternative,
Sentence 18: possibly hidden in the the opened up section
Sentence 19: um making that something is wrong with it or with somebody's voice, maybe they got a cold or
Sentence 20: Um we should definitely avoid the big square block look.
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| 10
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Sentence 1: That's just wrong.
Sentence 2: And um we got an email uh from I think it's the the research department,
Sentence 3: and they've said th the voice control um can now talk back if you ask it a question.
Sentence 4: So it sh it could be good to have them um confirm any action you take
Sentence 5: Aye that's a good idea, yeah.
Sentence 6: Right and these are problems I've had with it.
Sentence 7: Um I don't know where the slogan should go,
Sentence 8: or really what the slogan is.
Sentence 9: I think it's um, fashion into electronics.
Sentence 10: And we don't know how flexible the colour scheme is.
Sentence 11: I mean you say you wanted the the corporate colours,
Sentence 12: but they don't say you know if we can use any other colours at all or
Sentence 13: Lots of good information there.
Sentence 14: Yeah that that was very good,
Sentence 15: and uh now with David.
Sentence 16: I think I'm cool.
Sentence 17: It's a shame the cable wasn't just in the middle of the table,
Sentence 18: I know it'd be handy, wouldn't it.
Sentence 19: Do y do you wanna sit in the the line of sight of this um
Sentence 20: Let me just get this going first.
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| 11
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Sentence 1: Ah there it is.
Sentence 2: It takes a second, doesn't it?
Sentence 3: 'Kay, that should be it.
Sentence 4: Okay um I guess the same thing again, I started with something very basic.
Sentence 5: So just so you guys have some idea of what's involved in my process,
Sentence 6: um and then you can just work through it
Sentence 7: and we 'll either modify it or start from scratch um depending on what your needs are.
Sentence 8: Um the components are exactly the same.
Sentence 9: Um I think, like what you guys said, um the most input that's needed is basically in the user interface.
Sentence 10: The rest of the components um they do have an impact in terms of cost and complexity.
Sentence 11: Um like you said time to market was a problem,
Sentence 12: um and how many components are physically in there in cost.
Sentence 13: And the power is basically a factor of that.
Sentence 14: Um and the lower components, the power, the logic, the transmitter, and the infrared, um they affect you in terms of the size of your device,
Sentence 15: um and that would have some inte impact on how y I think more how you hold rather than um the actual use using the the remote control
Sentence 16: because um like we've said we've defined, like we only want the basic things that to be visible, and the rest of them we try to hide.
Sentence 17: So um you know it's just a matter of working out space.
Sentence 18: So I guess three things, um cost, um complexity, and the size.
Sentence 19: These are the three things that um will have an impact on you.
Sentence 20: So just go through it in the components.
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ES2002c
| 12
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Sentence 1: Um these are the options that are available to you,
Sentence 2: um I'm not very sure about the voice thing 'cause I got another email and it was in fact quite sketchy on what n the voice options are.
Sentence 3: Um it said it could talk to you, but it never said anything about being able to listen.
Sentence 4: I it said something about a sensor but never clarified that.
Sentence 5: well I could see the other email that they sent you,
Sentence 6: um 'cause they got back to me with like different requirements, or different offerings of what components availa
Sentence 7: Okay so your basic components are buttons,
Sentence 8: okay and you have a wheel available, like a mouse scroll wheel,
Sentence 9: okay there's an L_C_D_ display,
Sentence 10: um I think these are quite standard things.
Sentence 11: They're standard, aren't they?
Sentence 12: well in the sense that these are all the options available for you.
Sentence 13: I'll explain to you the complexity and the cost thing again a bit later.
Sentence 14: Okay um then there's um how the case actually looks.
Sentence 15: It can actually be flat or it can be curved,
Sentence 16: um and then the different types of materials that you can use,
Sentence 17: um I don't think you can use them in a combination,
Sentence 18: I could check back for you,
Sentence 19: but I don't think you can actually use them in a combination.
Sentence 20: We you couldn't have like plastic and rubber?
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ES2002c
| 13
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Sentence 1: Um I think plastic and rubber would be fine,
Sentence 2: but plastic, rubber, and wood,
Sentence 3: I wasn't I'm not very sure about the titanium.
Sentence 4: They had some restrictions on using the rubber and the titanium.
Sentence 5: Um the rubber was a restriction on the kind of power source you could use,
Sentence 6: but the titanium had a different kind of things on the shape of the thing,
Sentence 7: so I think that there is some restriction on um
Sentence 8: I think you could probably group plastic and rubber together, wood and titanium,
Sentence 9: but you know it might be easier from a cost perspective and a complexity just to use one.
Sentence 10: You know as opposed to two.
Sentence 11: Um and the other components are logic chips, um again I'll I'll go back to the component chips.
Sentence 12: The com how complex or how easy the logic is, it depends on how many functions you have on the on the unit
Sentence 13: um and that impacts cost.
Sentence 14: Um I don't think the logic chip has a issue about size 'cause they should be about the same size.
Sentence 15: Power consumption should be about the same.
Sentence 16: Um I think the main impact is complexity,
Sentence 17: um and the other thing is um the power options.
Sentence 18: Um the first one is a standard battery.
Sentence 19: Okay the second one I think is more of a gimmick then actually a useable thing,
Sentence 20: it's a wind-up you know, a crank.
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ES2002c
| 14
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Sentence 1: I'll clear one of these things for you.
Sentence 2: Just by moving it yeah.
Sentence 3: I think that's more of a look and feel decision because I don't think you can have one power source if you're using the alternative power sources.
Sentence 4: I think whatever it is you still need a battery
Sentence 5: 'cause I don't think anybody wants to keep doing one thing.
Sentence 6: Okay the other ones are a solar powered cell,
Sentence 7: which may not be a great idea in Europe or any country that has seasons 'cause half the year you'd be dead.
Sentence 8: So like what I said, you probably need like a battery and something else.
Sentence 9: Um and the kinetic one I guess for me is the most interesting one
Sentence 10: because it's movement and people like to fiddle with their
Sentence 11: and it's a nice sales gimmick I think.
Sentence 12: From a marketing gimmick it it's a technology thing,
Sentence 13: it's a shake it it doesn't work, shake it, knock it or something.
Sentence 14: you have you had those balls, you know those stress balls where you bounce the ball and it and it lights up and it goes,
Sentence 15: Uh yeah yeah, I see.
Sentence 16: you know that might be a gimmick combined with rubber.
Sentence 17: if you get frustrated wi remote control you can throw it,
Sentence 18: I know what you mean yeah.
Sentence 19: my from my role, I don't think that personal preferences but role preferences,
Sentence 20: I think um something comfortable to hold,
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ES2002c
| 15
| 1,237.38
| 1,319.95
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Sentence 1: um small and slim
Sentence 2: I guess that's more in the sense of small and slim in terms of comfortable
Sentence 3: not so small you can't, you know like a phone or something, too small phone.
Sentence 4: Um and the other thing is from a production point of view
Sentence 5: um the less components we use and the simpler the components means you reduce your cost and you increase your profit.
Sentence 6: Um and also the time to market and the complexity of developing designing and debugging it um so.
Sentence 7: Um okay let me just go back and talk about some of the restrictions.
Sentence 8: The user interface restrictions basically means that if you use more complicated features, like the buttons are standard okay, the L_C_D_ panel and the scroll wheel you need more complicated logic.
Sentence 9: Um the case okay with a rubber case you can't have the solar panels.
Sentence 10: Okay with the titanium case,
Sentence 11: let me just check that um,
Sentence 12: titanium case can't be curved, it has to be square.
Sentence 13: Okay um there's no restriction on the plastic, and
Sentence 14: It can't be curved.
Sentence 15: it can't be curved
Sentence 16: So that's again, I don't think you can use them in a combination,
Sentence 17: um especially the titanium
Sentence 18: I I suspect they're very fixed to a particular need.
Sentence 19: So um mixing them may not be a good idea
Sentence 20: um yep. That's it.
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ES2002c
| 16
| 1,317.63
| 1,387.66
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Sentence 1: can I ask a question?
Sentence 2: Yeah well yeah
Sentence 3: it's just I'm quite keen to get the discussion going with the time we've left so
Sentence 4: but yeah you c ask away.
Sentence 5: Can we uh power a light in this?
Sentence 6: Can we get a strong enough battery to power a light?
Sentence 7: Um I think we could because the L_C_D_ panel requires power,
Sentence 8: and the L_C_D_ is a form of a light
Sentence 9: So maybe one of the things we can just try and include is a really good battery.
Sentence 10: Why what kind of light do you want are you thinking of?
Sentence 11: I mean I'm thinking it might be That for uh this to be a high-tech thing it's gonna have to have something high-tech about it
Sentence 12: and that's gonna take battery power,
Sentence 13: and to make that to make that a realistic goal I think one of the issues that will come up later is, can the battery power it?
Sentence 14: Are you thinking are you thinking of of a light in the sense of um a light light,
Sentence 15: or a light in the sense of it glows kind of you know Frankenstein, it's alive.
Sentence 16: Illuminate the buttons.
Sentence 17: Yeah it glows.
Sentence 18: Well m I'm thinking along the lines of you're you're in the dark watching a D_V_D_ and you um you find the thing in the dark and you go like this,
Sentence 19: and that's what everybody does. Oh where's the volume button in the dark,
Sentence 20: Yeah yeah yeah.
|
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ES2002c
| 17
| 1,383.75
| 1,477.63
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Sentence 1: and uh y you just touch it, or you just pick it up, and it lights up or something.
Sentence 2: Like a phone yeah, like the backlight in a phone.
Sentence 3: Like a phone, yeah yeah.
Sentence 4: Whereas with phones, people charge them once a week.
Sentence 5: We're gonna need to put in a really good battery so people don't have to charge their r remote control every few days.
Sentence 6: Um that's why I think the option of the the kinetic thing which basically means as long as you shake it like a watch, like an automatic watch
Sentence 7: But are people gonna wanna shake their movie controller?
Sentence 8: um it's probably sensitive enough when you fiddle it.
Sentence 9: So you could trigger that to a light,
Sentence 10: like I said the bouncing ball thing,
Sentence 11: or you could trigger that to use that to power the light
Sentence 12: so when they pick it up, right, and then that that sorta triggers the
Sentence 13: let's just go right back to the marketing ideas for a start,
Sentence 14: and just giving an id idea on the time, we've got about fifteen minutes to play with at most.
Sentence 15: So um yeah so just t to bear in mind that the ultimate goal of this meeting is to reach an decision on the the the concepts of the product.
Sentence 16: So back to your idea about um incorporating the idea of like fruit and veg, and the corporate colour, and things like that.
Sentence 17: Does anybody have any ideas of about how we can fit all that in together?
Sentence 18: I mean that's kind of the user interface type of thing,
Sentence 19: what are your thoughts on that?
Sentence 20: Um I think we could go for like um maybe not a p a fruit shape but a very sort of curvy type shape.
|
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ES2002c
| 18
| 1,473.63
| 1,567.12
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Sentence 1: Um you could have the same sort of texture and colour as a fruit.
Sentence 2: So maybe do y are we thinking something that like s could sit in your hand comfortably, or do you th you'd hold onto comfortably or
Sentence 3: Um probably something that s sits in your hand comfortably, sort of feels right in your hand.
Sentence 4: So something quite curvy?
Sentence 5: uh was it you
Sentence 6: or uh I can't remember who made the point about how if you've a nice bright colour you'll not lose it,
Sentence 7: I think he made that.
Sentence 8: about how if you have a bright colour you'll not lose it so much.
Sentence 9: Um and when the corporate colour is yellow,
Sentence 10: I mean maybe we could think about about the colour of the whole product being yellow
Sentence 11: I don't know. Um
Sentence 12: And then obviously the uh the materials
Sentence 13: has anybody got like an overall picture in their mind about what what might work?
Sentence 14: Well I mean I'm thinking that what we need to do is have something that kind of unifies a lot of the different concepts,
Sentence 15: and if we think that what we are w our number one marketing motive is um the look and feel.
Sentence 16: So for the look and feel to seem coherent and not just sorta bits and bits and pieces of of concept and technology or or whatever or fashion, then we should have it kind of come back to one thing that we kind of all sorta can visualize.
Sentence 17: Um maybe what we could do is t th think about a concept which touches b back to the on the um the colour,
Sentence 18: you said company colour yellow.
Sentence 19: I mean if we think of something,
Sentence 20: like I was saying also lime and lemon you know,
|
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ES2002c
| 19
| 1,563.12
| 1,632.08
|
Sentence 1: what can we come up with something where we we try and associate it with with like the series.
Sentence 2: We just come up with something like that we kind of use it as a theme to inspire the
Sentence 3: shapes and things.
Sentence 4: Is there a particular shape that you're interested in?
Sentence 5: Like does marketing have any research on does it need to be long?
Sentence 6: Does it need with a square thing wha
Sentence 7: Oh you know like in circular in shape or
Sentence 8: 'cause that will n help narrow down the choice of
Sentence 9: Choice of material yeah.
Sentence 10: 'Cause I I I was kinda thinking about as well you know how you get these shock resistant mobile phones,
Sentence 11: I'm thinking fruits in my head, but that's tacky.
Sentence 12: and they're plastic but then also have like rubber on the outside,
Sentence 13: and it kinda feels it feels kind of warmer to the touch.
Sentence 14: It feels a bit more comfortable,
Sentence 15: and maybe we could incorporate plastic and rubber
Sentence 16: And then then we could have curved shapes,
Sentence 17: 'cause wood or titanium, yeah, it's gonna have to be boxy and rectangular
Sentence 18: and I think we might be moving away from that you know so um
Sentence 19: do we really want it in like the shape of a lemon or
Sentence 20: No no no not at all.
|
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ES2002c
| 20
| 1,626.57
| 1,716.3
|
Sentence 1: no I don't think we do either.
Sentence 2: It's more more just that we we think about like what it is we're trying to achieve,
Sentence 3: so and then we have one one sorta theme that we stick with.
Sentence 4: Do you know what I mean?
Sentence 5: so thoughts about the actual shape of the thing.
Sentence 6: I'd quite like a sort of uh snowman type shape.
Sentence 7: A snowman shape?
Sentence 8: Um so a p sort of larger bit sits in your hand, and then you got maybe another bubble at the top for just any other function you need.
Sentence 9: That's quite a distinctive shape,
Sentence 10: that would be good
Sentence 11: so yeah should we go with that?
Sentence 12: Do you wanna draw it on the board?
Sentence 13: yeah just t we can visualize it.
Sentence 14: um you got two groups there um
Sentence 15: maybe it could fold up and you get a third group inside
Sentence 16: Ooh that'd be good.
Sentence 17: or uh you have volume controls about there.
Sentence 18: So call it the snowman-shape trademark.
Sentence 19: Yeah that's cool.
Sentence 20: Um and I mean colour-wise what does everybody think?
|
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ES2002c
| 21
| 1,712.3
| 1,784.14
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Sentence 1: I think it is quite important to get yellow in there somewhere.
Sentence 2: I mean do you want the whole thing yellow,
Sentence 3: maybe like yellow and white
Sentence 4: So I reckon it'd look quite nice if we just had um this here, had a sorta background yellow,
Sentence 5: and then have sort of a nice bold colour for the buttons.
Sentence 6: Um and also I mean how are we going to incorporate the slogan in?
Sentence 7: The fact that it talks to you, I mean it might be quite cool if when you first start using it it says, what is it, putting fashion into electronics or something,
Sentence 8: or if you turn it off or something if it can speak if it could actually say the slogan it might be a bit more powerful than just having it written on it somewhere.
Sentence 9: I think that might scare me.
Sentence 10: I d I d any thoughts on that at all?
Sentence 11: I think that'd probably scare me.
Sentence 12: You turn it on your control possessed s.
Sentence 13: also would that work if we wanted to incorporate um an L_C_D_ display, where would we put that?
Sentence 14: Would we put that on the inside or
Sentence 15: Do we need an L_C_D_ display?
Sentence 16: What what's the functionality of that?
Sentence 17: It's bound to increase the cost of it a lot, I would've thought.
Sentence 18: Yeah but the question is what are we using it
Sentence 19: What would it achieve?
Sentence 20: what would we what would we achieve from it?
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ES2002c
| 22
| 1,780.14
| 1,853.33
|
Sentence 1: Putting in lights is cheap but putting in an L_C_D_ panel just to make it glow is a bit of a
Sentence 2: when you used to mention the L_C_D_ I'd think I wonder what that would be about.
Sentence 3: And the th the thing I could see it helping with would be if it was somehow connected with um listings.
Sentence 4: So as you scroll through, 'cause we said we might have a jog dial, so as you scroll through your stations you can y it actually tells you what it is.
Sentence 5: I think that will be a problem because we don't have an input device to get the listings into it,
Sentence 6: so um it's a bit nuts to get the Monday Tuesday Wednesday you know.
Sentence 7: Mm oh yeah that's true.
Sentence 8: So so no need for an L_C_D_ display?
Sentence 9: Um I I'm not saying there's no need for an L_C_D_ display,
Sentence 10: but um it's what's what what would it tell the user,
Sentence 11: I think that would make it very complex.
Sentence 12: 'cause the L_C_D_ tends to be an output as uh as opposed to an input so um does the remote control need to talk back to the user?
Sentence 13: Mm not real
Sentence 14: We have the option of the speaker as well
Sentence 15: the sa the same thing goes for the speaker, is there a need for the remote control to to talk back?
Sentence 16: I don't know if there is really,
Sentence 17: I would say no need for a talk-back.
Sentence 18: Uh does anybody disagree with that?
Sentence 19: You could put a game on it.
Sentence 20: When the T_V_ dies you can play with the remote control.
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ES2002c
| 23
| 1,849.97
| 1,943.669
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Sentence 1: so you're gonna have the three different sets of of functionalities,
Sentence 2: um I mean do you wanna group them into s head of the snowman, body of the snowman, inside of the snowman,
Sentence 3: is that what you're thinking?
Sentence 4: Um well I think the advanced ones the the ones you don't usually use could be hid inside.
Sentence 5: B um I think the we had were fairly basic ones,
Sentence 6: they'd have to go on the the front somewhere.
Sentence 7: what else do you need to talk about?
Sentence 8: Where would you physically position the buttons?
Sentence 9: Um I think that that has some impact on on on many things.
Sentence 10: So I'm just gonna um pop this in here
Sentence 11: 'cause I have a slide about decision making which I'd forgotten about.
Sentence 12: Oh sh God
Sentence 13: we've got five minutes
Sentence 14: back we go.
Sentence 15: Um energy what do you think that's suggesting we're how we're powering the thing?
Sentence 16: I really like the idea of this kinetic thing where you'd have the back-up of the battery, but have have kinetic power,
Sentence 17: Um I've had kinetic things before,
Sentence 18: I mean what does anybody think about that?
Sentence 19: and the the the one issue we need to keep in mind with them is that you're committing the user to moving it,
Sentence 20: like I said we have a h hybrid kind of thing, so it's not gonna charge the battery, it's just
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ES2002c
| 24
| 1,940.36
| 2,023.01
|
Sentence 1: Support for it.
Sentence 2: it's just worth pointing out because like I've I've known I've known people to have kinetic watches that they wear all the time,
Sentence 3: and it's just like magic because it's always powered and there's no battery.
Sentence 4: I've also known people to have things like like a jewellery watch they wear from time to time,
Sentence 5: and they eventually just say it's just too much of a nuisance because I don't wear it all the time.
Sentence 6: Like remote control is similar, you're away on vacation, I dunno whatever, you something, and it just starts to get worn down.
Sentence 7: So we should think about
Sentence 8: Well I suppose that if you're if you're away and you're not using it, then you're not using any power either.
Sentence 9: So you'd have the battery as the kind of to keep it ticking over idea
Sentence 10: we're gonna have to wrap up quite quickly,
Sentence 11: we don't have as much time as I thought.
Sentence 12: Um so I think that's what energy is referring to here.
Sentence 13: Chip on print, is that that's an industrial design thing, is it David?
Sentence 14: Okay um as for the case, kind of discussed that
Sentence 15: And this size here, I'd suggest this be small, like quite small.
Sentence 16: I know we're gonna have like rubber buttons
Sentence 17: Yeah I think so yeah.
Sentence 18: I mean one of the things running through my mind right now,
Sentence 19: I realise we're being efficient to wrap up the meeting and have lots of decisions made,
Sentence 20: um but we are leaning quite a bit to the side of being low-tech, rubber buttons plastic frame,
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ES2002c
| 25
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Sentence 1: it's almost like we're reproducing the same old remote control that's out there.
Sentence 2: Should we think about how we are actually getting this high-tech user friendly uh um theme
Sentence 3: like what is it that we're u we're using to to achieve those goals?
Sentence 4: Could have things like backlighting the buttons and stuff like that.
Sentence 5: Okay so so backlighting, that would be good.
Sentence 6: Or even a clear case.
Sentence 7: Um you know a a glowing a a glowing yellow type case where the yellow is showable,
Sentence 8: Aye that would be a good idea.
Sentence 9: but in the dark it sort of, it's alive.
Sentence 10: Um in in a slight subtle way.
Sentence 11: S so like cur slightly transparent case, so it's yellow, like tinted yellow, but you can maybe see through it.
Sentence 12: Yeah that'd be really good.
Sentence 13: Is that what you mean?
Sentence 14: Or or there might be a light running through it like a mouse.
Sentence 15: You know you have cordless mice and they don't eat that much power right.
Sentence 16: So the power the battery in that sense,
Sentence 17: maybe you have one or two stratig strategically placed lights
Sentence 18: that sort of
Sentence 19: Yeah they they emanate a light through it.
Sentence 20: but because the case is transparent so it gives it a little bit of a glow, doesn't make it freaky.
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ES2002c
| 26
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Sentence 1: Um and then the other thing that we we're s we've committed ourselves to achieving is simplicity,
Sentence 2: and so I'm thinking maybe should we try and think about having something like um some kind of an innovative concept about how the um the volume and the channels are controlled,
Sentence 3: 'cause that's the main thing people will f wanna do.
Sentence 4: Could we use like a jog dial, like a nice just sort of round, somewhere on it where you just roll it?
Sentence 5: The question is when you're rolling it, how do you wanna roll it?
Sentence 6: Do you want 'em to roll it like that?
Sentence 7: Do you want 'em to roll it like that?
Sentence 8: 'Cause in a mouse your hand's in a position to roll it,
Sentence 9: whereas the other thing about having it jog dial this way, it tends to get moved accidentally.
Sentence 10: Yeah if you are holding it in your hand you could you could do that, couldn't you?
Sentence 11: Well why don't we do it like a mouse then?
Sentence 12: If you're holding it in your hand you could
Sentence 13: That's a very unnatural motion to
Sentence 14: Do you think?
Sentence 15: Can you imagine you have to scroll a lot.
Sentence 16: Um it might work for volume,
Sentence 17: and maybe some of the brightness controls and stuff like that,
Sentence 18: but not for channels right.
Sentence 19: If you have a Telewest box you've got like, you don't have to buy all the channels,
Sentence 20: you've about fifty channels,
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ES2002c
| 27
| 2,140.35
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|
Sentence 1: can you imagine trying to.
Sentence 2: Um and I don't think having that you know too quick too slow kin it's confusing to the
Sentence 3: Well, but then for um for skipping a large amount of channels you do have to uh to skip the channel button, the number part.
Sentence 4: But users tend to tend to want to use that
Sentence 5: and once they lose out on the user experience they're like
Sentence 6: Because that's becomes the most accessible thing in front of
Sentence 7: But that's not a bad thing is it?
Sentence 8: Because when you think about it, the alternative is to go push the button.
Sentence 9: Jog dials are much easier than that.
Sentence 10: You just roll.
Sentence 11: we do need to make a decision on whether we want to incorporate a jog dial in nice and quickly.
Sentence 12: Um I'm all for them actually,
Sentence 13: I think they're quite you know th very quick to m to use.
Sentence 14: So does anybody oppose the idea of of incorporating one into the design at all?
Sentence 15: And the other thing was um can we think of any way of getting the slogan into this thing?
Sentence 16: if we if if we keep coming back to this board here,
Sentence 17: I wouldn't be surprised if we could take this idea, imagine that, I dunno, that it's within the shape of the hand, it's quite small
Sentence 18: we really gotta wrap up
Sentence 19: and that we've got like the the l slogan somewhere like on the casing at the side,
Sentence 20: well if we can do that, great.
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ES2002c
| 28
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| 2,285.72
|
Sentence 1: well I mean isn't that what we just h said said we s just have to decide now?
Sentence 2: let's let's try and get the slogan on there
Sentence 3: And then like a jog dial somewhere that fits in with the shape of it
Sentence 4: like I dunno like here, in with the
Sentence 5: That that might have one problem in terms of um in terms of whether you're left handed or you're right handed you might be locking yourself in.
Sentence 6: It would get bumped,
Sentence 7: it's doesn't really fit with your hand.
Sentence 8: Or maybe just fit it in like down the middle here.
Sentence 9: Could I just could I just jump in and suggest something quickly?
Sentence 10: I'm really gonna have to hurry you on here 'cause we're we're actually over time.
Sentence 11: Um is there anything anybody's unsure about?
Sentence 12: the next meeting's gonna be in thirty minutes,
Sentence 13: and so you can see in the screen here what each of you are gonna hopefully be doing,
Sentence 14: uh I know that the designers are gonna be working with Play-doh on that.
Sentence 15: that'll be that'll be good.
Sentence 16: Um and I'll get the the minutes up as soon as possible.
Sentence 17: Anything at all you think we haven't discussed that we need to?
Sentence 18: Is everybody kind of happy about what they're gonna be doing?
Sentence 19: Um I think one thing would be the jog dial 'cause that's gonna have quite a big impact on the thing um
Sentence 20: Yeah I think the jog dial,
|
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ES2002c
| 29
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| 2,337.87
|
Sentence 1: what if it was flat and you just spun it,
Sentence 2: Yeah that's what I was thinking the
Sentence 3: that'd be great.
Sentence 4: a slide, because then you you don't have to put the hand.
Sentence 5: I think incorporating a logo is quite straight forward.
Sentence 6: There's lots of space for it um
Sentence 7: That's kind of a design thing that you guys can can discuss, yeah.
Sentence 8: Yeah but it's also a a marketing and a function
Sentence 9: and materials we sorta said we'd do plastic and rubber, didn't we,
Sentence 10: and I think maybe we should try and stay away from just the big protruding rubber buttons, 'cause that'd just be so standard.
Sentence 11: To make something flush with the case?
Sentence 12: Something a bit more flush, yeah,
Sentence 13: or maybe have rubber incorporated into the case as well,
Sentence 14: and also t plastic I've seen can get really textured, so you can get plastics that actually feel soft in your hand.
Sentence 15: Sp kinda grippy?
Sentence 16: Feel like fruit.
Sentence 17: They feel kind of like um, you get pens now and then that you'd think that they were rubber but they're not,
Sentence 18: they're actually just plastic that's textured,
Sentence 19: Yeah yeah kinda like that yeah.
Sentence 20: I'm gonna have to I'm gonna have to call this to a close 'cause we're way over time.
|
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ES2002d
| 1
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Sentence 1: Okay we all all set?
Sentence 2: Well this is the uh final detailed design meeting.
Sentence 3: Um we're gonna discuss the look and feel design, the user interface design, and we're gonna evaluate the product.
Sentence 4: And the end result of this meeting has to be a decision on the details of this remote control,
Sentence 5: like absolute final decision,
Sentence 6: um and then I'm gonna have to specify the final design in the final report.
Sentence 7: just from from last time to recap,
Sentence 8: we said we were gonna have a snowman shaped remote control with no L_C_D_ display, no need for talk-back,
Sentence 9: it was hopefully gonna be kinetic power and battery uh with rubber buttons,
Sentence 10: maybe backlighting the buttons with some internal L_E_D_s to shine through the casing,
Sentence 11: um hopefully a jog-dial,
Sentence 12: and incorporating the slogan somewhere as well.
Sentence 13: Anything I've missed?
Sentence 14: if you want to present your prototype go ahead.
Sentence 15: This is it?
Sentence 16: Ninja Homer, made in Japan.
Sentence 17: Um, there are a few changes we've made.
Sentence 18: Um, well look at the expense sheet, and uh it turned to be quite a lot expensive to have open up and have lots of buttons and stuff inside,
Sentence 19: this is gonna be an L_C_D_ screen, um just a a very very basic one,
Sentence 20: very small um with access to the menu through the the scroll wheel and uh confirm
|
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| 2
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Sentence 1: Uh, apart from that, it's just pretty much the same as we discussed last time.
Sentence 2: And there isn't uh d it doesn't open up to the advanced functions?
Sentence 3: the advanced functions are still hidden from you, but they're hidden in the sense that um they're not in use.
Sentence 4: Um they're in the L_C_D_ panel and the jog-dial?
Sentence 5: So w what kind of thing uh is gonna be
Sentence 6: The L_C_D_ panel just displays um functionally what you're doing.
Sentence 7: If you're using an advanced function right, like um c brightness, contrast, whatever, it will just say
Sentence 8: it only has four columns, it's a very simple L_C_D_ like,
Sentence 9: whereas many the minimum amount we need that the user will automatically know like this is brightness or this is contrast.
Sentence 10: It might even be one, a bit more complex L_C_D_ panel with pictures like maybe the sun or the, you know, the the symbols of the various functions.
Sentence 11: Oh right okay.
Sentence 12: and what is this here?
Sentence 13: That's a number pad.
Sentence 14: Where are we gonna have the slogan?
Sentence 15: Um they're al along this
Sentence 16: just like right inside there.
Sentence 17: You have this space here,
Sentence 18: and then you have this thing on the side as well, or at the bottom.
Sentence 19: 'Cause slogans are usually quite small, right,
Sentence 20: they're not like huge
|
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| 3
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Sentence 1: say a button's about this size, right,
Sentence 2: so you would still have plenty of space for a slogan, say even for that.
Sentence 3: So if this isn't to scale, what kind of dimensions are you thinking about here?
Sentence 4: Well we want the other buttons to be big enough to push easily with a finger
Sentence 5: so we reckon maybe that'll be about the same size as the palm of your hand.
Sentence 6: so that would be about a centimetre for a button,
Sentence 7: so one two three four centimetres.
Sentence 8: Plus maybe half o five
Sentence 9: About nine in total.
Sentence 10: six seven eight,
Sentence 11: Six, seven, eight, nine, ten.
Sentence 12: about yeah nine total.
Sentence 13: So we're talking about ten centimetres.
Sentence 14: That sounds good. Yeah.
Sentence 15: That would be good.
Sentence 16: So ten centimetres in height.
Sentence 17: in fact a pen is about ten centimetres usually,
Sentence 18: that sounds like a really good size, if you see it there.
Sentence 19: and it's very bright as well.
Sentence 20: uh I'm just gonna bring up the idea of colours.
|
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ES2002d
| 4
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Sentence 1: Is these are these the colours that of production, or is this just what we had available?
Sentence 2: We're gonna have again the the sort of the foggy um yellow from last time that lit up when you pushed the button.
Sentence 3: could you just list all the things that it does s so I can write them in the report.
Sentence 4: this button um, because it's red it's sort of very prominent, we're gonna use it as uh it can be the power button
Sentence 5: if you hold it for maybe two seconds it'll send a stand-by signal.
Sentence 6: Um apart from that it's gonna be used as a confirm button for the L_C_D_ screen
Sentence 7: and you use this as a jog-dial.
Sentence 8: so that's like an okay button, right.
Sentence 9: Oh we've discussed how h high it is, but how wide is it?
Sentence 10: How high is it?
Sentence 11: No as in the height, but what about the width?
Sentence 12: Didn't put five centimetres.
Sentence 13: like depth of the actual thing.
Sentence 14: Do we need five?
Sentence 15: be about th three and a half.
Sentence 16: Something by there.
Sentence 17: Oh is this k to get an idea of scale from your from your thing there okay.
Sentence 18: So you can power on and off,
Sentence 19: Three and a half.
Sentence 20: what else can you do?
|
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ES2002d
| 5
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Sentence 1: Um you can skip straight to a channel using these buttons.
Sentence 2: Um, were gonna have the volume control here,
Sentence 3: but um because we've got the the L_C_D_ and the jog-dial we just thought we'd um use that as the volume.
Sentence 4: Okay jog-dial for volume.
Sentence 5: And what else do you do with the jog-dial?
Sentence 6: Um you can use it for um more advanced functions like contrast, colour and
Sentence 7: and anything else?
Sentence 8: Um just whatever else we wanted to include as the advanced functions,
Sentence 9: um we didn't actually go through and specify the
Sentence 10: Well of the designers what are they?
Sentence 11: Uh what can a T_V_ do?
Sentence 12: Okay things like um brightness, contrast,
Sentence 13: um maybe tuning the channels.
Sentence 14: Okay channel tuning.
Sentence 15: That's a good one.
Sentence 16: Um the various inputs.
Sentence 17: Are you having a V_C_R_, are you having you know which input do you have?
Sentence 18: probably colour or sharpness.
Sentence 19: Um a lot of these things will have to be um free and open for users to define them.
Sentence 20: Okay what about uh sound settings
|
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ES2002d
| 6
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Sentence 1: ? Uh d can you change any of those at all?
Sentence 2: Audio, we have like your basic y your base, your mid-range, your high range.
Sentence 3: the the balance hmm.
Sentence 4: um maybe even pre-programmed sound modes,
Sentence 5: like um the user could determine like a series of sound modes,
Sentence 6: and then what could happen would be um when you click on that then it would go to that setting.
Sentence 7: is there anything else at all it can do?
Sentence 8: 'cause that's that's fine.
Sentence 9: Just need to know so I can write it down.
Sentence 10: I g I guess that's it,
Sentence 11: We can now have a little look at the the Excel sheet and price listing,
Sentence 12: and see if we need to
Sentence 13: um if we need to rethink anything at all.
Sentence 14: for this first part here power-wise, have we got battery?
Sentence 15: Do we have kinetic as well?
Sentence 16: And that's because of cost restraints is it?
Sentence 17: um what about the electronics here?
Sentence 18: Yeah advanced chip.
Sentence 19: We need an advanced chip I think, yep.
Sentence 20: Let me just confirm that.
|
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ES2002d
| 7
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Sentence 1: Yes I think so.
Sentence 2: the case, what does it mean by single and double, do you know?
Sentence 3: Um I think single would just be sort of one sort of oval whereas double is this sort of thing.
Sentence 4: So we want double-curved?
Sentence 5: Is there any rubber at all in the buttons or any
Sentence 6: I think we're gonna have to skip the rubber.
Sentence 7: um and we wanted special colours didn't we?
Sentence 8: So I'll have to put that
Sentence 9: Oh no wait we
Sentence 10: ho how many colours have we got there?
Sentence 11: For the case itself, one colour. It's one special colour.
Sentence 12: Just one colour, okay.
Sentence 13: 'Cause the case unit itself, the rest of our components go on top of it.
Sentence 14: so interface-wise, is it this third option we have, the two of them there?
Sentence 15: One and the L_C_ display.
Sentence 16: and then buttons, we have what, two colours?
Sentence 17: Um we have um got some push buttons as well.
Sentence 18: Or even clear.
Sentence 19: We've got push buttons as well.
Sentence 20: so push button and integrated scroll wheel push
|
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| 8
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Sentence 1: So I reckon we've got one button for this thing 'cause it's just one big sheet of rubber.
Sentence 2: I'm not sure if that counts but
Sentence 3: Okay let's just be safe and put like say four buttons for that one.
Sentence 4: and maybe a special colour for the buttons, so maybe four again.
Sentence 5: So w why are we arriving at the number four?
Sentence 6: Where does the number four come from?
Sentence 7: 'Cause that's one button by its the complexity of twelve buttons.
Sentence 8: so we're writing down four.
Sentence 9: So we're just estimating that yeah it would be less.
Sentence 10: How about these?
Sentence 11: Are we wanting them in
Sentence 12: is everything gonna be plastic?
Sentence 13: So we're w w quite far over.
Sentence 14: something's gonna have to go.
Sentence 15: Um we're at sixteen point eight and
Sentence 16: how are we going to achieve this high-end product if
Sentence 17: Well we h something has to go to the tune of two point t three Euro,
Sentence 18: let me see,
Sentence 19: Two point three?
Sentence 20: Four point three
|
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| 9
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Sentence 1: four point three.
Sentence 2: My maths is all out.
Sentence 3: Well we could take out ones by making it single curved, just fill in those bits.
Sentence 4: How much would that save us?
Sentence 5: How much would that save us?
Sentence 6: That will only save you one.
Sentence 7: That is one.
Sentence 8: The other thing could be that um you could take away the L_C_D_ panel and the advanced chip together,
Sentence 9: um because when you
Sentence 10: do something on the T_V_, the T_V_ responds and reacts as well,
Sentence 11: so the user could be looking at the T_V_ and pushing his thing
Sentence 12: so when we scroll we need just some way to get the T_V_ to respond,
Sentence 13: which I think is a technically doable thing so
Sentence 14: So w what's our reviewed suggestion?
Sentence 15: Um take away the L_C_ display?
Sentence 16: And the advanced chip goes away as well.
Sentence 17: To be replaced with a
Sentence 18: And so we've got point three to get rid of.
Sentence 19: where are the four the four push buttons are where exactly now?
Sentence 20: The twelve buttons that you see there.
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| 10
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Sentence 1: That's um one piece of rubber but it's gonna have twelve button things underneath so
Sentence 2: Functionally you're gonna have to intercept
Sentence 3: So four is a good estimate for
Sentence 4: Do you think?
Sentence 5: so you can't actually cut
Sentence 6: It's like three times the number of buttons, four, eight, twelve.
Sentence 7: Like is is that one big button or is it twelve buttons,
Sentence 8: how can it be something in between?
Sentence 9: It It needs to be more than one big button because if you open up your phone, underneath there's actually one button underneath, it's just that the panel itself is a single panel.
Sentence 10: well we have point three to get rid of somewhere.
Sentence 11: We just report that it has to be over budget,
Sentence 12: or the colours, you could take away s colours for th for the buttons.
Sentence 13: No can do.
Sentence 14: we could just go with um
Sentence 15: Normal coloured buttons.
Sentence 16: Well do you want colour differentiation here?
Sentence 17: No that's not the button we're talking about.
Sentence 18: Oh yeah sorry yeah then.
Sentence 19: the buttons only refer to the pad so
Sentence 20: Should we take that off uh?
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ES2002d
| 11
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Sentence 1: Hey it's back to the original.
Sentence 2: Um so then these just become normal coloured buttons,
Sentence 3: so that might be some some way of cutting the cost.
Sentence 4: ach that's a shame.
Sentence 5: so take away that completely?
Sentence 6: And now we're under budget.
Sentence 7: So we do have point five Euro to play with if we wanted.
Sentence 8: How about with embossing the logo, isn't that going to cost us some money?
Sentence 9: Doesn't say so.
Sentence 10: That's a freebie.
Sentence 11: Reckon that probably counts as a special form for the buttons.
Sentence 12: Yeah that's a good idea.
Sentence 13: Does that mean that one button has a special form or
Sentence 14: I think there's just one button so
Sentence 15: Well well there we go.
Sentence 16: So I'm just gonna have to redraw this now.
Sentence 17: So we're not gonna have the L_C_D_ anymore,
Sentence 18: and we'll just gonna have an on t on the T_V_ it'll show you what you're doing,
Sentence 19: which I think is fair enough,
Sentence 20: and so this is gonna be one big thing here.
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ES2002d
| 12
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Sentence 1: Was the goal in your in your prototype design that it be as low profile as possible?
Sentence 2: What do you mean by profile?
Sentence 3: Sort of flat as possible.
Sentence 4: You see I envision it as being um quite deep
Sentence 5: sort of deep enough to be comfy to hold in your hands rather than being wide and flat.
Sentence 6: that's what I was thinking, to
Sentence 7: We didn't have enough Play-Doh to make it three D_.
Sentence 8: Yeah alright yeah fair enough.
Sentence 9: Okay, just thought I'd ask.
Sentence 10: So there's one more dimension to the thing which we need to to add,
Sentence 11: and you might want to add in the report,
Sentence 12: length, width, and height.
Sentence 13: So just to well to be thorough then,
Sentence 14: width-wise we're looking at about what three centimetres or something?
Sentence 15: and then so height-wise
Sentence 16: How how tall do you envisage it being?
Sentence 17: About that big?
Sentence 18: Yeah it works, yeah.
Sentence 19: About two centimetres, okay.
Sentence 20: Two's not very high at all though.
|
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ES2002d
| 13
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Sentence 1: Maybe a bit higher?
Sentence 2: This is about this is about two.
Sentence 3: Slightly more than two, so
Sentence 4: See, about that thick.
Sentence 5: Maybe closer to three even or two and a half.
Sentence 6: Okay we'll s we'll say two point five.
Sentence 7: so we have it within cost anyway.
Sentence 8: project evaluation is this point.
Sentence 9: Okay so can we close that?
Sentence 10: This is what it's the final spec that it's gonna be.
Sentence 11: Someone is gonna have to
Sentence 12: yeah that's fine that's fine.
Sentence 13: I dunno if it's worth getting into,
Sentence 14: but um just in in that we want this to be stylish, should we think a little bit more out of the box in terms of a button grid,
Sentence 15: because I've seen there's lots of devices out there that that instead of taking your standard nine nine square grid, and they have it sort of stylized or in different concept that that
Sentence 16: I think that's something that's very hard to catch,
Sentence 17: so you you restrict the number of people who wanna try something.
Sentence 18: The the look and the colour is something which is cool,
Sentence 19: but I think that there's also that factor of if it's too unfamiliar
Sentence 20: What about button shape?
|
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ES2002d
| 14
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| 959.78
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Sentence 1: button shape might be a good idea to change, rather than rather than positioning,
Sentence 2: 'cause I think positioning is we're kinda engrained into the the telephone kind of
Sentence 3: So at this point we uh,
Sentence 4: let me see,
Sentence 5: discuss uh how satisfied we all are with um with these four points,
Sentence 6: with the room for creativity in the project, and leadership and teamwork,
Sentence 7: and the stuff we had around us I guess.
Sentence 8: let me see uh
Sentence 9: Do you want me to do my um design evaluation last?
Sentence 10: Yeah I wasn't really sure what that was
Sentence 11: Maybe we should do the design evaluation first.
Sentence 12: , yeah go for that first.
Sentence 13: I wasn't entirely sure what uh who was supposed to be doing that,
Sentence 14: but y you go for it.
Sentence 15: Um, alright so the way this works, I'm gonna need to plug into PowerPoint,
Sentence 16: I'll try and do it as quick as possible.
Sentence 17: I'll just go over your head
Sentence 18: if that's okay.
Sentence 19: I don't think you need the power,
Sentence 20: No, that's okay that's okay.
|
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ES2002d
| 15
| 955.95
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Sentence 1: I don't need the PowerPoint?
Sentence 2: No, the power cord itself.
Sentence 3: yeah that's true.
Sentence 4: so then you have a bit more freedom to
Sentence 5: Let me get that.
Sentence 6: A bit more.
Sentence 7: You you still have your blue fingers.
Sentence 8: You killed a monster.
Sentence 9: I've reviewed all of the um the points of discussion from the beginning,
Sentence 10: and used that as a criteria of evaluation for the um uh for the current design uh th or the plan,
Sentence 11: and uh so we can review that.
Sentence 12: Uh I think it's gonna end up being sort of elementary
Sentence 13: because we're sort we're in n we're not gonna probably use it to change anything but
Sentence 14: Doesn't seem like it's going, does it?
Sentence 15: Oh there it is.
Sentence 16: Yeah, okay great.
Sentence 17: Uh and I'm gonna write up our results on the board,
Sentence 18: so this'll be a way for us to go through and decide if we're um sort of review where we stand with it.
Sentence 19: So to sort of b bring together two things, sort of design goals and also the market research that we had,
Sentence 20: uh when we rate this, one is v high in in succeeding or fitting to our original aim and seven is low,
|
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ES2002d
| 16
| 1,033.51
| 1,091.15
|
Sentence 1: and um we've been asked to uh to collectively rate this,
Sentence 2: so what we can do is try and just y work on a consensus system so
Sentence 3: we just come to an agreement.
Sentence 4: So the first one uh, stylish look and feel.
Sentence 5: I rate that pretty highly.
Sentence 6: I mean compared to most remote controls you see that's pretty good.
Sentence 7: I dunno like a six or something.
Sentence 8: What does anybody else think?
Sentence 9: um me uh my only reservation with it was that we basically went with yellow because it's the company's colour,
Sentence 10: and I don't know if yellow's gonna really be a hit.
Sentence 11: I'm seeing five then.
Sentence 12: What do you guys think?
Sentence 13: I would say five or six.
Sentence 14: Yep I'm fine with that.
Sentence 15: Okay let's go with five then.
Sentence 16: Fi oh uh just actually the opposite.
Sentence 17: It's one to seven, right?
Sentence 18: So it meant three,
Sentence 19: , then I would say two or three.
Sentence 20: what's the scale, one to seven, right?
|
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ES2002d
| 17
| 1,086.81
| 1,144.53
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Sentence 1: One's high-ish isn't it?
Sentence 2: Yeah, one is high.
Sentence 3: so yeah, two or three.
Sentence 4: Let's go with two point five then.
Sentence 5: high tech innovation.
Sentence 6: Well it has the wee jog-dial
Sentence 7: so we've had to remove a few of our features we wanted,
Sentence 8: I'd go with three or four,
Sentence 9: Say it's more
Sentence 10: but going towards a little bit higher than medium kind of thing.
Sentence 11: Yeah about three, okay.
Sentence 12: Style reflects a fruit inspired colour, design.
Sentence 13: I shouldn't have said colour, but just
Sentence 14: Okay, the blue the blue colours and don't re don't actually represent the colour,
Sentence 15: except for the b the the red button,
Sentence 16: But the yellow, I mean it could be a lemon yellow colour,
Sentence 17: Right. Yeah, could be. Yeah.
Sentence 18: the the yellow is more representative of the colour,
Sentence 19: but the button itself, the blue can be anything else.
Sentence 20: so we'll go two.
|
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ES2002d
| 18
| 1,144.2
| 1,196.25
|
Sentence 1: and um design is simple to use, simple in features.
Sentence 2: I mean it's really basic looking
Sentence 3: F f yeah f fairly basic,
Sentence 4: I mean I'd give that nearly a one.
Sentence 5: you guys think?
Sentence 6: Yep, that's fine.
Sentence 7: Um, soft and spongy, have we achieved that?
Sentence 8: We've used mostly plastic in the end so it's going to be quite a bit of a compromise for price.
Sentence 9: Yeah I think it's about five.
Sentence 10: Yeah well we have to use uh plastic
Sentence 11: That's really low.
Sentence 12: Yeah I suppose mm 'kay.
Sentence 13: could we have used an entirely rubber frame to it?
Sentence 14: Was that an option?
Sentence 15: I think I'd probably increase the cost.
Sentence 16: I think it'll be cost prohibitive,
Sentence 17: We've only got like what, ten cents left so
Sentence 18: It would cost more than plastic.
Sentence 19: logo, we've got it in there, haven't we?
Sentence 20: Gonna have that on the side, aren't we,
|
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ES2002d
| 19
| 1,192.25
| 1,278.504
|
Sentence 1: like there or something?
Sentence 2: And um it's within budget, yep.
Sentence 3: It is, isn't it?
Sentence 4: or what would be our goal here?
Sentence 5: Out of forty nine, I guess.
Sentence 6: out of forty nine with with zero being the highest.
Sentence 7: We are at uh two, seven, eight, ten, fifteen point five.
Sentence 8: 'S pretty good.
Sentence 9: So it's pretty good.
Sentence 10: Translates to something like about approximately seventy two percent efficacy of our original goal.
Sentence 11: I think 'cause if you turn that into a hundred it would be about
Sentence 12: about thirty one,
Sentence 13: about thirty one.
Sentence 14: and then invert that, it's
Sentence 15: So yeah ab well yeah about sixty nine, seventy percent yeah.
Sentence 16: Oh right, about seventy, yeah seventy percent.
Sentence 17: That was just a little formality for us to go through.
Sentence 18: hundred pound pen.
Sentence 19: Nobody saw it, honestly.
Sentence 20: The cameras did.
|
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| |
ES2002d
| 20
| 1,274.96
| 1,360.09
|
Sentence 1: Is that you all have all finished, or
Sentence 2: Yeah that's that's me.
Sentence 3: I did have one other um one other frame I thought,
Sentence 4: I mean I I d not knowing how we would deal with this information,
Sentence 5: I thought okay in theory this kind of a process would be about refining our design, revisiting our original goals.
Sentence 6: It's not something I need to p push through,
Sentence 7: but I thought should we thinking more about the dimensions, um sort of like more of a three dimensional shapes as well as opposed to just that flat um
Sentence 8: Could our design involve a series of colours so that it's more of like a line where we have like sort of the, I don't know like the harvest line or the vibrant,
Sentence 9: just some theme and then we have different tones, lime green, lemon.
Sentence 10: It's just discussion.
Sentence 11: I mean obviously we can just abandon this,
Sentence 12: I'm just thinking about what we originally set out to do.
Sentence 13: so there. That's all.
Sentence 14: um are you submitting the the um evaluation criteria or am I?
Sentence 15: I don't know what your instructions have been.
Sentence 16: Um, I think to record it and uh I haven't been asked to submit it yet.
Sentence 17: uh just wondering if I need to include it in the minutes,
Sentence 18: because if you're submitting it anyway then
Sentence 19: It keeps getting too big.
Sentence 20: uh well next up then, because we've done finance, is the project evaluation.
|
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| |
ES2002d
| 21
| 1,357.78
| 1,490.18
|
Sentence 1: 'Kay I'm I'm listening
Sentence 2: I'm just trying to incorporate the logo into the the thing, so I'm playing with the Play-Doh as well.
Sentence 3: Oh right, okay.
Sentence 4: Just in case you're wondering, why is he still playing with the Play-Doh?
Sentence 5: Just about right
Sentence 6: Um well do you wanna um just individually say what you think about about these four points and
Sentence 7: or not those four points, my four points,
Sentence 8: I like those printer cables that just have the two little butterfly clips like that.
Sentence 9: Oh yeah, they're good aren't they, yeah.
Sentence 10: It's really quick.
Sentence 11: um yeah here we are.
Sentence 12: Uh as a note we'll do this
Sentence 13: Um do you wanna start Andrew?
Sentence 14: um so what is it you're asking of me now?
Sentence 15: just um your opinion on those four those four points really and how we used them.
Sentence 16: Or sort of our work on setting this up.
Sentence 17: uh okay I'll just go through your system then.
Sentence 18: The the room uh is fairly institutional,
Sentence 19: but um the main thing is, I think um our use of this space is more just to report on things as opposed to be creative and constructive
Sentence 20: and it would probably help to um have l sort of a cumulative effect of we have ideas and we come back and then the ideas are still in discussion, you know,
|
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| |
ES2002d
| 22
| 1,486.18
| 1,572.73
|
Sentence 1: as in other words this this room is sort of a centre point of creativity,
Sentence 2: whereas in reality as we've gone through this, it's not really the centre point of creativity, it's more just a
Sentence 3: Well d do you feel though that that you were able to have quite a lot of creative input into the thing?
Sentence 4: the thing is the quest in terms of the the first point there, the room,
Sentence 5: it feels as though the creativity goes on when we leave, and then we come here and then we kind of put out our ideas and then, you know.
Sentence 6: But I don't I don't think it means the room as in this room.
Sentence 7: I think it means like you know
Sentence 8: oh right right, oh right okay room for creativ
Sentence 9: Oh right I just looked up and saw okay whiteboard, digital pens, the room.
Sentence 10: No, of course, yeah.
Sentence 11: Well I dunno
Sentence 12: I think it means um I think it means did you feel you were able to give creative input so
Sentence 13: answering the question uh in those terms I'd say that actually there's sort of a tease of creativity
Sentence 14: because we're asked to work through this, but actually the guidelines are fairly contrived in terms of um okay fashion trends, say fruit and vegetable colour scheme,
Sentence 15: but then i then we're told okay use the co company company colours.
Sentence 16: So what do we do.
Sentence 17: We're told okay um think in terms of style and look and feel and technology, but build something for twelve and a half pounds,
Sentence 18: so actually the creativity was more more of like a um a f sort of a f formality then an actual
Sentence 19: You feel like you're caged within whatever y
Sentence 20: Yeah within the constraints
|
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| |
ES2002d
| 23
| 1,568.7
| 1,647.44
|
Sentence 1: It's like a balloon in a cage, it can only go so big and not hit the side.
Sentence 2: The constraints do come in very fast.
Sentence 3: Okay uh do you know what,
Sentence 4: actually let's take each point and everybody discuss it, I think.
Sentence 5: So still on the topic of room for creativity uh next up is Craig.
Sentence 6: Um I agree with his point
Sentence 7: it's um it is quite a lot of fun t to go and then you have sort of hit the end then go right, gotta cut everything out 'cause we don't have enough money.
Sentence 8: I think another point is that the meetings um are more brainstorming sessions than meetings,
Sentence 9: so time is also a very s um strong factor, and structure.
Sentence 10: Because for a brainstorming meeting you want a structure that allows you to allows ideas to get tossed, um to be evaluated, and to be reviewed, and to get feedback and come back.
Sentence 11: And I guess that point about the room not being r very friendly to that, I think that's a very big thing,
Sentence 12: and I think the fact that we're wearing these things restricts
Sentence 13: I feel it 'cause I wear m my glasses, right, and that but that irritates me right
Sentence 14: it it it does actually you know affect how, w whether you feel comfortable to communicate.
Sentence 15: I feel like I'm hiding behind the equipment, rather than the equipment is helping me, and you know.
Sentence 16: So you think a more relaxed atmosphere would be more kind of conducive to creative thought or
Sentence 17: Not not so much an atmosphere,
Sentence 18: the atmosphere is very relaxed,
Sentence 19: but the the gear
Sentence 20: but actual environment?
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ES2002d
| 24
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| 1,739.7
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Sentence 1: you know that creates boundaries to that um
Sentence 2: and and the time the time given also restricts
Sentence 3: Um what about leadership?
Sentence 4: I don't know if that means like, if I did a good job or something.
Sentence 5: I don't really know.
Sentence 6: my sense on that is sort of what kind of guidance and direction, encouragement
Sentence 7: From like your personal coach person and stuff like that, do you think maybe?
Sentence 8: and you as well I think, just sort of acting as team leader.
Sentence 9: I think it's good.
Sentence 10: I mean my personal views on on leadership is that effective effective leadership sort of um gives people a certain room for freedom and delegation,
Sentence 11: but then to come back with something that they take great ownership and
Sentence 12: you know, innovative thought with.
Sentence 13: In in reality I think here the the different elements of leadership such as the the original b briefing and then the personal coach and the and then you know having having you with your the meeting agenda is actually quite a quite a quite a con confining framework to work within.
Sentence 14: And so it is leadership almost to the point of sort of disempowering the the the team member, so
Sentence 15: But it's not bad leadership, it's just sort of s fairly strong, you know.
Sentence 16: It turns it turns the individual into more of like a um sort of a predetermined mechanism, as opposed to a sort of a free
Sentence 17: So you think maybe a little too controlling or
Sentence 18: Yeah, oh yeah, without without a doubt.
Sentence 19: I think controlling is not the right word,
Sentence 20: I think the interactions are very structured.
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ES2002d
| 25
| 1,733.69
| 1,823.04
|
Sentence 1: Yeah maybe not co confining.
Sentence 2: I think structure is probably what you're saying that, each individual is structured to one particular task, and one parti rather than controlling.
Sentence 3: I don't think there's a sense of control 'cause all the decisions have been made in terms of a, like a consensus right, we go around and we think about it,
Sentence 4: but that you know process actually says you have to do it in a certain way.
Sentence 5: It doesn't tell you, you know, some ways that you might wanna be a bit more creative in terms of the process you know, not the
Sentence 6: uh what about teamwork?
Sentence 7: Um did, you wanna comment Craig?
Sentence 8: Uh, reckon that was a bit hard because we could only discuss things in the meeting.
Sentence 9: If we could just go up to somebody outside the meeting and have a quick talk with them, that would've been a lot easier.
Sentence 10: I think you tried to use the common share folder to to to to communicate,
Sentence 11: but um it just comes back to us so slow in the email
Sentence 12: um it it doesn't have a, you know, a messenger will go.
Sentence 13: Did uh did you guys get the email I sent you?
Sentence 14: Oh that's alright.
Sentence 15: Yeah, got the email.
Sentence 16: I was wondering if that got there okay.
Sentence 17: to summarize the teamwork issue, saying that if we could communicate outside the meeting, you know just like quick questions, quick thoughts, whatever, it probably would be bit easier.
Sentence 18: I think the tools that they were given, the tool set that were given to us are fancy but they don't support collaboration, I think that's the word.
Sentence 19: They don't support the team working together, you know,
Sentence 20: Oh right, okay.
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ES2002d
| 26
| 1,820.45
| 1,929.54
|
Sentence 1: they're still very individual tools.
Sentence 2: I mean sort of taking upon that idea, w the way I see this i is that it's uh the the s the structure in which we've we've approached this whole task is quite contrary to the p principle of teamwork
Sentence 3: because the the tasks were d d sort of um divided, and then the work went on in isolation
Sentence 4: I I don't know what you guys did while you were together, maybe that was a bit different,
Sentence 5: We had Play-Doh fun.
Sentence 6: but um but actually if you if you imagine not entire the completely same task given to us but us said okay, first thing we have to do is come up with um let's say um a design concept,
Sentence 7: and we sit here together and do it,
Sentence 8: well that's what teamwork is.
Sentence 9: To s to say okay go off and don't talk to each other, it's actually p sort of predisposes you to quite the contrary of teamwork.
Sentence 10: Um not that we haven't done I think the best we could have done.
Sentence 11: I'm not dissatisfied with it.
Sentence 12: uh anything else to say on teamwork at all?
Sentence 13: No, not really.
Sentence 14: um what about the you know how we used the whiteboard, the digital pens, the projector, stuff like that?
Sentence 15: Um did anybody think anything was like really useful,
Sentence 16: anything was pretty un f
Sentence 17: I think the whiteboard, for me, is the kind of thing I would use all the time,
Sentence 18: but it's um not quite as useful as to us as it could have been,
Sentence 19: maybe just in the way that we we use it, in the sense that once we have an idea out there or while work was going on in between meetings, that could have been up on a board uh you know as opposed to in like in text.
Sentence 20: Um, and then we could then keep our ideas sort of building on that.
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ES2002d
| 27
| 1,925.54
| 2,017.98
|
Sentence 1: I know that people who design cars and you know in aviation they quite often just have a simple like fibreglass prototype
Sentence 2: and it's completely you know um abs abstract from the final product, but they use it as a kind of a context to sort of walk around and puzzle and and point and discuss
Sentence 3: And point at?
Sentence 4: and in a way everybody's as we discuss things in the in theoretically and out of our notebooks,
Sentence 5: we're actually just each of us discussing something that's in each of our own minds.
Sentence 6: It wasn't until we had this here, you know,
Sentence 7: like at one point I peeked across and looked at Craig's paper and I'm like, now I know what he's thinking 'cause I saw his book.
Sentence 8: But the b the b whiteboard could've actually been this kind of continuing um
Sentence 9: So do you think producing a prototype earlier in the process woulda been a good idea?
Sentence 10: Think could be, yeah.
Sentence 11: I think um the the focus of it a lot was the PowerPoint as opposed to the to the whiteboard,
Sentence 12: and I think that m um is also does you know hinder us and things I think.
Sentence 13: It will be cooler to have the whiteboard rather than the the PowerPoint,
Sentence 14: or maybe the whiteboard and the PowerPoint in the same place,
Sentence 15: you know in the centre of the
Sentence 16: because the PowerPoint was provided to us while we had time to prepare,
Sentence 17: whereas I can imagine if I'd been encouraged to use Paintbrush, for example, or whatever, I would've actually used it,
Sentence 18: just 'cause that's sorta how we what we were set up to to use while we had our time.
Sentence 19: I think that there were too many PowerPoints in the meetings.
Sentence 20: 'Cause the plug-in and the plugging spent we spent a lot of time doing that.
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ES2002d
| 28
| 2,013.98
| 2,087.29
|
Sentence 1: And a lot of the information on the PowerPoints, I don't think, you know, we needed to actually it could have, we could have gone through it verbally,
Sentence 2: especially my slides,
Sentence 3: as opposed to having to present them.
Sentence 4: What about the digital pens, did you find them easy enough to use?
Sentence 5: Oh they're a bit clunky.
Sentence 6: Having to tick it before you go off was a bit hindering as well,
Sentence 7: 'cause you're half way through a thought, and then you run out of paper and then you have to jump.
Sentence 8: I think at the very start of today I like wrote a whole load of stuff, didn't click note on one,
Sentence 9: then went back and wrote one tiny wee thing on the another page, but then did click note,
Sentence 10: and so I'm quite worried that I've just written over the top of it or something,
Sentence 11: but they'll have my paper anyway um
Sentence 12: and haven't done that since.
Sentence 13: But I think the pen is v is very intuitive,
Sentence 14: everybody knows how to use it,
Sentence 15: we don't have to worry.
Sentence 16: So I think the pen's good.
Sentence 17: It's about the best thing.
Sentence 18: And o on the topic of the technology, it just occurred to me that we actually didn't need to move our computers because each computer has all of the files.
Sentence 19: we only needed one computer and
Sentence 20: We only actually needed one computer.
|
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| |
ES2002d
| 29
| 2,083.16
| 2,193.28
|
Sentence 1: Yeah, that's true.
Sentence 2: If there had been a fifth, that coulda just been sitting there ready to go the whole time.
Sentence 3: And the computer may not um be conducive to a meeting because um you tend to look at your computer and wanna have the urge to check something, you know,
Sentence 4: it's useful but
Sentence 5: Do you think the computers just provide distraction in a meeting?
Sentence 6: I think too many computers are just distracting.
Sentence 7: I know I I like to have things written down in front of me actually,
Sentence 8: like a lot of the stuff that was emailed to me I ended up you know like writing down there or something so I could look at it really quickly and not have the distraction of all of that,
Sentence 9: um I don't know about anybody else.
Sentence 10: I'm not really sure what they're looking for when they say new ideas found.
Sentence 11: Um I don't know is
Sentence 12: Is this for the project or
Sentence 13: could you think of like anything else that would have been helpful today at all?
Sentence 14: , the w main one for me is that uh the process na in a natural f context would not have been interrupted by this necessity to discommunicate ourselves from each other.
Sentence 15: that's kind of a new idea for me is like just sort of that idea,
Sentence 16: well you know it's kind of s hard to keep f working forward on a team a team based project when when you're told you must now work away from your team.
Sentence 17: I I dunno
Sentence 18: I think it was quite good that we had time limits on the meetings because they really could have run on
Sentence 19: and like my experience with meetings is that they really do, and you can spend a lot of time talking about
Sentence 20: The only thing is though like when we had our meeting about the conceptual design, I thought there maybe another fifteen minutes would have been useful there
|
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| |
ES2002d
| 30
| 2,194.64
| 2,251.832
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Sentence 1: I really thi i I think maybe if we'd like all been working in the one room,
Sentence 2: and they just said you know like every hour or something everybody make sure yo you know just have a have a short meeting and then just c
Sentence 3: just to have like something written down,
Sentence 4: just like you know a a milestone if you like um rather than having meetings, but
Sentence 5: There you go.
Sentence 6: Um so in closing,
Sentence 7: I haven't got my five minutes to go. Thin
Sentence 8: Oh there it i
Sentence 9: Five minutes to go.
Sentence 10: are the costs within the budget, yes they are.
Sentence 11: And is the project evaluated, yes it is.
Sentence 12: So now celebrate.
Sentence 13: And we have Ninja Homer.
Sentence 14: So now we
Sentence 15: Well apparently now I write the final report.
Sentence 16: Do we know what the other ones are?
Sentence 17: What are you guys doing now?
Sentence 18: I I don't know.
Sentence 19: That is lovely.
Sentence 20: I said Ninja Homer.
|
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ES2002d
| 31
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| 2,301.28
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Sentence 1: What did you call it?
Sentence 2: See it looks like Homer Simpson
Sentence 3: but it's electronic so it's made in Japan.
Sentence 4: So is that j is that just is that just a logo or does it do anything?
Sentence 5: Yeah it's just a logo.
Sentence 6: Just a logo
Sentence 7: and then like Ninja Homer,
Sentence 8: The the red is supposed to represent the whatever else you wanna print on the side of it.
Sentence 9: I think it's quite nice.
Sentence 10: Fashion technology or something.
Sentence 11: You can wear Homer,
Sentence 12: you can throw Homer when you're frustrated, doh.
Sentence 13: Hmm, hmm, hmm.
Sentence 14: Oh no, that's cool,
Sentence 15: I'm slightly gutted that we couldn't get plastic and rubber,
Sentence 16: I think that would have been nice.
Sentence 17: maybe from now on real reaction should give us more money.
Sentence 18: Oh, I did learn something new, Play-Doh is useful.
Sentence 19: No it is it is.
Sentence 20: It is useful and in in in in in in in um conceptualizing, in being creative.
|
[
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ES2002d
| 32
| 2,297.28
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Sentence 1: 'Cause like you say, it's something you can put your hands on and feel and touch and get a sense for.
Sentence 2: Like we were playing with the Play-Doh and the ideas came with the Play-Doh rather than with everything else.
Sentence 3: You might wanna write that down.
Sentence 4: It's just, I'm just fiddling with the Play-Doh, and I'm going yeah yeah it's kinda cool.
Sentence 5: No, it's true, yeah.
Sentence 6: Guess I'd forgot how good s Play-Doh smells.
Sentence 7: Yeah, it smells funny doesn't it. Um
Sentence 8: And some Play-Dohs are actually I think edible
Sentence 9: No, all Play-Doh is edible.
Sentence 10: I think they're all non-toxic 'cause it's aimed for like two-year-olds.
Sentence 11: I think it has to be, yeah.
Sentence 12: It's just wheat,
Sentence 13: it's the stuff that your mom could make with preservatives and uh
Sentence 14: wha what are your summarising words about Play-Doh?
Sentence 15: It's helpful to the creative process.
Sentence 16: Um it engages all your senses not just your sight, but your sense of feel your sense of touch.
Sentence 17: And it helps you to understand
Sentence 18: dimension as well.
Sentence 19: I think that that's very helpful because it it starts to pop up,
Sentence 20: whereas on a piece of paper, on a computer, on a board, um even with a three D_ graphic thing it still, it requires a lot of
|
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| |
ES2003a
| 1
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Sentence 1: I think we're ready to begin.
Sentence 2: my name's Adam Duguid,
Sentence 3: we're here because of real reaction,
Sentence 4: um, we have in the group
Sentence 5: Would you like me to spell that?
Sentence 6: go for it mate.
Sentence 7: N_ E_ Z_.
Sentence 8: And your role is?
Sentence 9: I'm the Marketing Expert.
Sentence 10: You're the Marketing Expert, okay.
Sentence 11: Next we have?
Sentence 12: Tarik Rahman. T_A_R_I_K_.
Sentence 13: T_ R_ I_ K_.
Sentence 14: And your role in this is?
Sentence 15: And, lastly we have?
Sentence 16: Uh, Dave Cochrane.
Sentence 17: And you're going to be the User Interface,
Sentence 18: User Interface Defin Designer, yes.
Sentence 19: This is the agenda for today's meeting. As you can see, w opening, acquaintance, tool training, project plan discussion, and closing.
Sentence 20: Um, we already got n through opening, and partially through acquaintance.
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