age
int64
18
79
monthly_income
int64
15k
250k
daily_internet_hours
float64
1
12
smartphone_usage_years
int64
1
14
social_media_hours
float64
0
6
online_payment_trust_score
int64
1
10
tech_savvy_score
int64
1
10
monthly_online_orders
int64
0
49
monthly_store_visits
int64
0
19
avg_online_spend
int64
523
150k
avg_store_spend
int64
542
150k
discount_sensitivity
int64
1
10
return_frequency
int64
0
9
avg_delivery_days
int64
1
7
delivery_fee_sensitivity
int64
1
10
free_return_importance
int64
1
10
product_availability_online
int64
1
10
impulse_buying_score
int64
1
10
need_touch_feel_score
int64
1
10
brand_loyalty_score
int64
1
10
environmental_awareness
int64
1
10
time_pressure_level
int64
1
10
gender
stringclasses
3 values
city_tier
stringclasses
3 values
shopping_preference
stringclasses
3 values
56
221,111
6.5
12
0.7
1
6
16
16
28,551
144,092
2
3
2
6
7
7
1
3
6
5
2
Other
Tier 3
Store
69
96,029
8.2
13
2.7
6
9
14
1
124,056
28,421
4
7
4
1
3
4
9
6
8
1
7
Male
Tier 3
Hybrid
46
19,055
6.4
4
2.1
10
8
2
0
81,939
128,229
9
4
5
3
4
10
1
1
3
3
3
Female
Tier 3
Store
32
53,170
6.4
11
0.7
2
10
20
3
35,901
134,650
7
0
3
3
10
2
4
8
2
6
6
Female
Tier 1
Store
60
244,016
6
5
0.7
2
5
18
16
131,971
34,122
5
9
2
4
2
5
8
9
7
1
6
Male
Tier 3
Store
25
114,976
7.6
6
4
1
7
31
6
92,423
123,383
2
8
3
5
10
6
6
3
4
4
8
Other
Tier 2
Store
78
43,251
4.9
6
3.2
1
8
10
4
26,398
18,035
9
5
5
5
2
8
9
4
9
9
8
Other
Tier 2
Hybrid
38
150,604
3.1
10
3.7
4
9
17
7
131,561
33,308
2
1
2
10
10
8
8
9
6
1
4
Other
Tier 2
Store
56
150,996
7.3
2
1.1
5
3
28
0
123,438
97,145
7
6
4
5
2
9
8
2
6
6
4
Female
Tier 3
Store
75
63,037
6.8
4
2.9
4
8
2
9
74,311
79,808
10
0
2
2
9
6
9
1
5
1
7
Female
Tier 3
Store
36
224,154
8.6
12
5.4
6
3
49
3
56,198
140,722
9
0
7
10
10
9
9
10
8
10
5
Male
Tier 3
Store
40
107,115
1.1
9
2.2
8
1
3
13
40,543
46,725
4
8
6
9
6
3
8
2
7
2
5
Female
Tier 3
Store
28
217,693
5.8
7
2.6
2
4
27
8
83,429
122,126
9
2
7
9
3
7
10
1
7
6
5
Other
Tier 2
Store
28
92,926
6.2
9
2.5
1
7
8
16
81,177
19,617
8
7
6
4
10
6
9
3
1
5
8
Male
Tier 2
Store
41
224,888
3
6
2.4
2
9
37
13
49,294
103,713
7
4
3
3
1
2
10
7
5
5
1
Male
Tier 2
Store
70
235,726
5.8
11
1.5
10
10
6
18
73,565
139,218
8
1
6
6
1
1
9
10
8
4
10
Male
Tier 1
Store
53
85,400
8.4
7
2.6
6
7
0
1
30,148
58,440
4
1
7
1
1
7
5
10
5
3
1
Other
Tier 2
Store
57
114,525
10.2
9
4.6
4
10
34
13
98,395
98,336
7
4
1
4
2
7
10
5
8
7
6
Female
Tier 1
Store
41
116,164
8
14
2.4
7
5
46
8
23,909
42,179
3
1
5
2
10
9
1
3
5
6
8
Female
Tier 2
Store
20
238,457
5.4
12
4.1
2
1
33
4
68,110
67,109
5
2
6
9
6
7
1
10
4
9
9
Other
Tier 3
Store
39
239,174
8.5
4
6
1
1
8
14
10,025
127,299
2
9
1
7
10
2
7
2
8
3
1
Male
Tier 3
Store
70
156,774
7.8
9
1.4
5
9
25
5
38,287
3,848
8
8
5
9
9
4
7
10
6
9
2
Other
Tier 3
Online
19
121,732
5
3
3.2
9
4
7
15
46,394
22,500
2
5
7
7
1
5
10
4
1
6
2
Female
Tier 2
Store
41
30,385
4.8
14
1
6
3
18
10
119,035
18,547
7
8
1
2
10
8
2
4
6
4
3
Other
Tier 2
Store
61
24,336
5.7
12
2.3
6
5
25
8
44,546
41,489
8
6
2
2
10
6
4
2
2
3
8
Female
Tier 1
Store
47
80,421
3.9
14
5.7
1
7
45
11
10,716
25,969
6
0
2
8
4
6
4
10
8
2
3
Male
Tier 2
Store
55
177,297
5.4
11
3.3
1
7
9
7
132,880
135,540
4
1
4
9
5
6
1
10
3
4
8
Other
Tier 1
Store
19
51,021
7
12
2.9
4
5
42
16
66,778
89,620
4
8
2
6
10
6
7
3
1
8
6
Male
Tier 3
Store
77
149,854
8.1
14
1
2
8
29
11
31,420
31,294
6
2
6
3
6
4
1
8
9
6
4
Female
Tier 2
Store
38
234,949
5.2
8
1.7
3
5
39
0
65,173
45,371
8
7
2
9
10
9
5
2
7
9
6
Other
Tier 3
Store
50
132,369
8.8
3
1.4
6
10
35
7
10,737
31,314
9
6
6
7
1
9
4
4
6
8
9
Male
Tier 1
Online
29
235,702
7.3
3
1.2
10
4
30
0
13,603
52,812
6
5
1
1
3
6
7
4
10
2
3
Female
Tier 1
Store
75
64,111
7.4
3
3.6
1
6
7
12
48,524
1,669
3
9
5
9
10
9
1
8
9
2
2
Female
Tier 1
Online
39
104,402
4.2
9
3.4
10
3
41
4
112,987
126,335
10
7
7
2
2
2
10
5
7
10
5
Female
Tier 2
Store
78
134,774
9.6
10
2.3
2
4
46
19
82,204
119,167
4
7
2
5
4
9
10
10
3
8
6
Male
Tier 2
Store
61
230,657
7.1
14
1.8
4
8
12
4
35,393
74,710
5
9
2
7
5
10
5
10
5
7
7
Other
Tier 2
Store
42
57,719
5.3
3
3.4
6
10
36
7
30,975
72,627
3
7
3
10
8
8
2
1
3
6
7
Female
Tier 1
Store
66
242,600
5
6
4.7
3
10
29
10
108,742
123,073
5
0
1
3
9
9
6
2
6
10
3
Female
Tier 3
Store
44
195,109
5.4
11
3.8
9
3
14
19
129,743
128,262
8
6
2
9
7
3
7
10
3
10
4
Female
Tier 2
Store
76
226,175
4
14
2.6
10
10
34
7
7,720
121,589
4
7
7
3
6
10
5
9
7
5
6
Female
Tier 2
Store
59
140,695
8
4
3.7
4
3
2
9
134,176
148,247
7
1
6
2
9
3
8
9
5
2
2
Other
Tier 1
Store
45
149,585
4.2
14
3.8
7
6
28
4
28,170
36,288
1
3
6
10
8
10
10
7
7
4
8
Male
Tier 1
Store
77
159,407
6.6
2
2.7
5
8
23
19
73,135
125,311
7
5
6
3
7
8
10
7
5
1
10
Other
Tier 3
Store
33
190,212
5.1
12
2.7
6
10
44
2
9,795
144,291
1
3
2
10
7
5
9
9
3
1
6
Male
Tier 1
Store
32
119,126
7.3
12
1.8
9
2
22
4
68,655
62,518
2
1
4
6
9
7
6
7
5
5
9
Female
Tier 2
Store
79
226,445
7.6
3
3.6
9
1
8
14
114,331
37,757
1
1
3
1
1
5
1
2
1
8
5
Other
Tier 1
Store
79
92,658
4.7
5
2.3
6
10
1
13
13,016
22,135
3
1
5
4
7
8
7
7
1
6
5
Other
Tier 3
Store
64
180,912
5.9
10
1.2
2
1
14
4
31,116
55,921
8
1
1
4
6
10
1
4
2
3
8
Other
Tier 3
Store
79
46,007
3.1
4
1.3
9
7
31
1
126,467
56,756
8
6
5
5
2
10
2
7
1
1
7
Female
Tier 1
Store
68
203,019
9.4
5
2.4
2
2
17
6
126,412
15,024
7
8
2
10
7
10
3
6
7
3
7
Female
Tier 2
Hybrid
61
121,833
8.1
13
1.3
2
9
28
6
139,574
106,040
7
9
7
2
2
8
7
9
2
8
6
Male
Tier 2
Store
72
133,637
3.2
12
6
2
10
39
13
74,782
66,488
5
8
4
1
2
1
1
4
4
1
7
Other
Tier 1
Store
69
135,721
4.3
11
3.1
7
4
2
14
108,383
117,518
10
5
3
9
9
6
6
4
5
8
7
Female
Tier 1
Store
74
108,220
5.7
1
1.9
4
7
32
16
45,068
102,512
9
9
1
2
3
4
4
6
3
2
7
Other
Tier 1
Store
20
41,393
6.1
4
2.7
8
5
6
8
5,913
42,042
1
2
3
8
9
1
4
10
5
5
3
Other
Tier 1
Store
54
72,480
4.6
11
3.5
8
5
29
3
52,392
93,220
4
6
3
3
6
8
3
10
10
7
1
Other
Tier 1
Store
68
132,243
3.7
10
2.8
1
7
26
15
133,331
123,696
6
7
3
8
4
5
7
9
2
7
1
Male
Tier 2
Store
24
103,290
6.8
3
1.3
1
9
37
13
33,872
73,035
4
8
5
2
7
1
5
5
7
1
6
Other
Tier 2
Store
38
232,407
9.5
13
2.4
4
4
28
0
52,668
123,722
2
3
3
3
7
2
8
6
9
5
8
Male
Tier 3
Store
26
119,263
6.1
2
2.2
2
9
30
1
23,421
955
2
4
6
4
4
7
8
2
5
5
8
Other
Tier 3
Online
56
155,179
5.4
7
1.9
3
9
0
12
52,138
79,761
2
0
2
10
3
10
1
7
9
3
4
Female
Tier 2
Store
35
20,993
5.2
10
1.4
10
8
40
7
24,961
12,163
7
4
7
10
4
9
5
4
7
2
2
Male
Tier 1
Online
21
242,413
3.8
9
3.6
2
1
42
8
112,610
37,711
5
9
6
9
6
6
4
3
4
4
10
Female
Tier 1
Store
42
108,650
4.7
1
3.1
10
10
26
9
103,258
140,980
2
6
2
3
7
10
6
1
5
3
9
Other
Tier 2
Store
77
249,397
8.3
12
3.1
9
9
26
19
10,552
143,281
9
1
6
4
4
4
7
1
7
10
1
Female
Tier 3
Store
31
132,595
1.9
7
0.1
6
3
28
9
70,970
20,249
2
4
2
4
8
3
5
6
6
2
10
Male
Tier 1
Store
67
67,066
6.1
11
2
7
8
4
15
131,931
84,210
7
8
6
10
4
1
5
2
6
1
9
Female
Tier 2
Store
75
126,850
6.1
12
4.1
6
5
2
8
63,618
6,736
1
2
7
3
10
4
9
9
8
4
4
Male
Tier 1
Store
26
57,942
6.2
1
3
1
6
28
5
42,865
74,798
6
1
4
9
6
3
8
9
4
4
4
Male
Tier 3
Store
43
31,138
7.5
5
1
5
3
40
11
20,700
93,830
6
4
4
10
5
3
8
3
8
3
5
Other
Tier 2
Store
70
133,558
6.1
1
4.7
3
7
38
16
112,780
45,820
5
8
3
4
1
2
5
9
5
3
10
Other
Tier 1
Store
19
190,599
5.1
3
0
10
2
12
9
45,262
75,090
7
9
6
8
7
10
1
8
3
9
6
Male
Tier 3
Store
37
24,190
4.7
8
2.7
8
3
32
10
95,314
64,682
10
3
1
5
3
2
10
10
7
1
6
Female
Tier 3
Store
45
107,259
8.6
13
4.7
7
2
19
8
121,443
2,632
8
0
4
6
9
3
8
8
3
10
7
Female
Tier 3
Online
64
93,422
8.1
4
0.5
9
9
2
17
12,681
73,056
2
5
5
3
10
7
2
7
1
10
10
Other
Tier 3
Store
77
201,770
11.8
12
1.9
1
3
5
2
14,174
80,428
3
8
7
9
6
3
3
5
7
8
2
Male
Tier 3
Store
24
97,315
5.4
1
0.7
2
8
42
4
81,080
1,415
8
3
2
4
5
1
3
4
4
7
1
Male
Tier 2
Online
61
239,782
4.7
1
4.3
2
6
16
4
40,995
33,647
5
8
3
6
6
5
3
5
3
9
7
Male
Tier 3
Store
78
44,086
6.9
8
1.4
1
1
46
4
85,145
53,410
6
6
5
6
7
8
5
9
4
10
5
Other
Tier 2
Store
25
163,394
6.9
14
3.8
8
6
3
10
115,514
107,200
4
0
5
8
5
8
8
4
4
4
6
Male
Tier 1
Store
64
140,604
7.3
8
4.3
4
8
32
3
25,654
113,813
1
5
1
10
5
5
1
9
6
2
5
Other
Tier 3
Store
52
115,814
7.7
4
0.8
7
10
32
4
46,668
53,060
8
1
6
8
4
8
8
9
6
10
8
Female
Tier 2
Store
31
134,324
7.3
4
0.6
10
3
5
18
53,741
92,824
4
7
6
6
4
4
6
10
3
2
3
Female
Tier 2
Store
34
229,641
8.2
10
3.1
1
7
40
10
127,570
40,905
9
6
7
1
3
3
10
6
6
8
1
Male
Tier 2
Store
53
231,682
8.4
11
3.5
8
6
13
11
6,497
6,128
2
6
2
8
8
2
1
5
1
5
1
Male
Tier 3
Online
67
143,921
8.5
2
2.4
8
1
45
16
98,084
69,949
8
3
7
7
6
6
8
2
3
5
2
Female
Tier 3
Store
57
18,435
1.5
2
2.5
10
2
6
14
42,909
146,654
9
0
2
5
7
8
6
4
10
2
2
Female
Tier 2
Store
21
116,505
6.5
12
4.4
3
5
5
1
127,783
33,220
6
6
4
8
3
8
1
3
7
7
4
Female
Tier 3
Store
19
68,331
4.2
6
2.2
9
7
2
0
46,694
136,414
8
4
4
6
9
6
1
10
4
10
7
Female
Tier 3
Store
79
175,014
8.1
8
4.3
5
4
36
5
39,103
143,083
4
4
5
1
10
7
4
9
6
9
3
Male
Tier 1
Store
23
205,707
1.4
7
1.8
5
6
21
0
99,870
77,294
10
8
5
4
7
2
10
4
7
3
2
Other
Tier 3
Store
71
175,131
8.9
7
5.6
5
2
37
14
75,058
101,241
1
2
5
4
6
5
3
6
8
7
7
Other
Tier 1
Store
59
203,629
4.3
3
1.3
1
5
7
1
116,877
85,088
2
4
2
1
4
4
3
6
10
1
3
Male
Tier 2
Store
21
128,457
3.8
12
4
10
10
23
7
60,914
86,637
1
9
5
10
1
2
7
2
10
6
4
Male
Tier 2
Store
71
67,389
6.7
2
1.2
2
3
12
15
108,663
12,756
9
1
6
1
9
8
10
9
6
10
2
Other
Tier 3
Store
46
68,014
5.3
10
3.5
1
1
12
15
100,090
14,593
5
4
7
6
4
7
3
4
6
8
5
Female
Tier 1
Store
35
178,898
9.6
7
2.5
2
6
0
15
134,009
122,334
6
4
2
1
9
5
1
3
5
7
10
Male
Tier 1
Store
43
45,297
8.7
4
2.9
9
9
40
19
133,533
51,599
8
1
4
8
4
10
2
2
5
8
10
Other
Tier 2
Store
61
58,890
5
1
3.4
9
10
35
18
54,175
15,079
9
8
1
2
8
5
7
10
3
2
10
Male
Tier 1
Hybrid
51
36,322
8.1
1
2.8
5
8
31
1
89,984
1,755
3
2
4
3
10
7
5
8
4
3
7
Male
Tier 1
Online