age
int64
18
79
monthly_income
int64
15k
250k
daily_internet_hours
float64
1
12
smartphone_usage_years
int64
1
14
social_media_hours
float64
0
6
online_payment_trust_score
int64
1
10
tech_savvy_score
int64
1
10
monthly_online_orders
int64
0
49
monthly_store_visits
int64
0
19
avg_online_spend
int64
523
150k
avg_store_spend
int64
542
150k
discount_sensitivity
int64
1
10
return_frequency
int64
0
9
avg_delivery_days
int64
1
7
delivery_fee_sensitivity
int64
1
10
free_return_importance
int64
1
10
product_availability_online
int64
1
10
impulse_buying_score
int64
1
10
need_touch_feel_score
int64
1
10
brand_loyalty_score
int64
1
10
environmental_awareness
int64
1
10
time_pressure_level
int64
1
10
gender
stringclasses
3 values
city_tier
stringclasses
3 values
shopping_preference
stringclasses
3 values
27
50,739
4.9
4
2.7
4
4
4
19
96,448
40,057
2
0
2
3
2
9
10
4
10
6
1
Female
Tier 2
Store
79
155,791
4.9
5
0.1
2
8
48
13
88,080
131,816
3
3
2
4
8
5
10
10
3
6
10
Male
Tier 2
Store
53
94,553
7.4
5
4.3
6
5
6
1
111,721
12,894
6
3
4
8
4
5
10
1
8
2
5
Male
Tier 3
Online
31
23,314
8.9
1
4.5
9
3
49
18
12,272
95,966
1
4
4
3
8
1
8
7
10
1
10
Female
Tier 1
Store
48
108,831
5.1
3
2.4
8
4
44
1
132,569
27,317
2
2
2
1
4
1
6
10
4
4
2
Male
Tier 3
Store
65
90,164
5.3
6
3.2
10
7
31
17
90,211
118,307
8
7
3
3
5
4
7
8
8
1
10
Female
Tier 1
Store
32
122,658
6.6
10
4.3
4
5
27
16
31,685
132,793
8
6
4
9
4
5
8
1
2
5
3
Male
Tier 2
Store
25
92,028
4.2
7
3.3
6
4
32
18
65,991
51,025
6
0
5
9
3
2
8
4
9
7
9
Male
Tier 3
Store
31
51,113
9.1
11
1.8
9
3
45
13
147,375
78,112
8
0
6
9
3
5
2
7
5
1
4
Male
Tier 3
Store
40
132,174
4.2
1
0.9
10
3
13
16
130,017
1,691
8
7
7
4
9
1
10
1
5
8
8
Male
Tier 2
Online
77
161,429
4.7
8
3.3
10
10
12
15
78,190
20,030
5
4
4
10
8
4
6
10
6
5
3
Male
Tier 1
Store
74
244,937
9.5
4
2.7
4
6
28
18
127,092
79,753
4
1
1
9
5
3
7
5
1
1
3
Other
Tier 2
Store
79
35,365
6.4
13
2.5
9
8
49
16
48,155
140,662
7
7
2
2
2
8
2
3
1
4
6
Female
Tier 3
Store
57
54,029
9.9
9
1.5
8
4
39
11
141,672
134,032
10
7
1
6
4
4
3
10
4
10
10
Male
Tier 2
Store
38
16,737
5.6
11
2.1
3
1
0
3
33,852
33,315
1
6
1
3
6
8
1
1
10
4
6
Female
Tier 1
Store
33
146,042
11
11
2.9
9
4
46
7
5,641
40,673
7
6
3
2
6
2
1
3
7
2
1
Male
Tier 2
Store
62
220,704
7.2
6
2.1
5
5
48
0
117,780
144,379
8
9
4
8
6
1
8
7
5
4
10
Other
Tier 1
Store
35
100,474
4.5
1
2.5
1
8
48
13
87,037
17,572
3
1
5
8
3
1
9
7
1
3
2
Female
Tier 1
Store
64
93,218
4.5
2
2.5
8
7
26
8
78,000
97,914
8
9
6
4
4
4
6
10
6
10
10
Male
Tier 1
Store
70
173,571
3.1
3
3.4
5
2
29
17
133,230
128,907
6
3
4
7
6
4
7
1
5
5
10
Female
Tier 1
Store
41
143,692
3.3
2
0.6
5
9
33
11
73,094
91,378
3
8
2
10
1
7
3
10
8
6
9
Other
Tier 3
Store
43
192,229
4.7
10
2
2
3
45
1
37,559
29,767
6
8
4
7
9
2
2
5
9
6
1
Male
Tier 3
Store
42
202,319
4
7
1.1
9
9
0
5
133,247
126,515
6
1
3
4
3
2
4
10
5
6
7
Other
Tier 2
Store
77
143,411
1
12
2.7
6
1
33
4
20,371
45,220
4
9
5
5
7
2
4
9
8
3
2
Other
Tier 2
Store
77
187,106
7.7
1
1.4
10
9
6
17
57,614
75,449
5
1
2
9
10
1
8
4
4
10
10
Male
Tier 1
Store
77
15,294
7.6
9
3.7
3
7
0
13
63,404
86,376
5
1
2
2
9
3
2
2
10
9
7
Male
Tier 1
Store
62
244,144
6.6
2
2
7
2
41
14
111,401
132,192
6
4
1
1
2
5
10
7
8
10
1
Other
Tier 3
Store
58
39,596
3.7
4
1.8
2
10
17
12
20,920
123,720
6
7
2
2
10
2
8
8
1
3
4
Male
Tier 3
Store
46
113,185
9.3
8
1.4
7
7
34
8
78,438
14,175
3
2
3
3
6
3
4
1
4
8
8
Other
Tier 3
Online
32
26,434
5.6
11
2.8
2
1
49
18
52,711
92,060
2
8
1
6
8
7
2
10
3
2
3
Male
Tier 1
Store
62
73,382
4.3
3
0.8
5
3
18
0
53,242
76,108
1
0
4
5
4
7
3
7
5
3
8
Female
Tier 2
Store
18
53,098
6.5
9
2.4
10
7
12
7
124,737
50,307
1
4
7
3
1
7
9
9
5
8
5
Male
Tier 2
Store
42
19,655
6.4
7
2.3
10
3
22
15
73,916
25,764
8
7
5
4
10
1
3
1
4
8
5
Male
Tier 1
Store
24
98,029
1
10
1.8
9
2
1
6
83,480
30,866
4
1
5
6
1
7
8
10
2
4
9
Other
Tier 1
Store
26
61,228
5.9
12
2.8
9
5
2
15
144,764
70,719
5
5
2
4
2
4
4
7
2
6
1
Male
Tier 2
Store
41
18,771
6.2
12
1.9
6
3
21
12
100,216
127,455
8
2
7
6
10
7
3
8
8
1
9
Male
Tier 3
Store
18
89,099
5.2
3
2.9
3
9
35
12
52,391
51,551
10
8
5
4
1
4
10
8
9
9
4
Other
Tier 3
Store
61
135,811
3.4
3
1.8
4
7
48
19
113,169
80,385
7
6
4
9
1
6
5
10
6
1
8
Female
Tier 2
Store
25
202,871
3.4
5
1.5
4
1
7
18
110,255
83,619
4
8
7
4
5
5
6
1
3
5
4
Other
Tier 3
Store
41
77,257
7
5
2.8
9
1
22
10
59,559
20,771
7
5
6
1
1
3
9
4
5
3
7
Other
Tier 3
Store
28
32,558
7.5
10
3.5
4
6
7
15
43,151
80,138
3
8
5
2
1
1
2
3
5
1
3
Female
Tier 3
Store
68
245,540
5.1
5
6
4
4
24
8
50,494
17,187
6
1
7
3
10
5
8
8
10
9
6
Male
Tier 2
Store
34
73,436
6.8
12
2.1
5
1
34
12
134,725
106,660
2
9
1
2
9
1
7
1
4
5
5
Male
Tier 3
Store
25
122,779
5.1
13
3.5
6
9
46
18
145,382
145,371
6
1
2
6
8
4
8
4
6
4
7
Other
Tier 1
Store
52
139,891
4.3
9
1.9
8
2
10
9
1,164
86,326
6
3
3
6
1
3
2
2
10
7
4
Female
Tier 1
Store
52
238,175
6.4
9
3.5
1
1
40
6
80,641
99,481
3
4
5
9
7
3
6
2
10
1
1
Female
Tier 2
Store
50
47,376
3.7
6
4.2
5
3
42
16
70,398
58,088
10
9
5
3
5
4
7
6
1
9
5
Female
Tier 3
Store
76
233,530
9.8
11
2.7
9
10
5
9
113,422
96,655
9
8
2
5
7
9
3
2
1
5
5
Female
Tier 2
Store
22
92,924
3.1
11
3.4
10
1
41
1
27,127
117,933
5
1
6
1
3
3
8
3
9
8
2
Other
Tier 1
Store
59
44,332
6.6
7
3.1
4
4
41
17
52,646
124,644
5
7
1
3
6
7
5
9
6
9
1
Other
Tier 3
Store
56
146,001
6.3
10
2.5
8
4
49
15
44,124
33,055
1
4
6
5
8
7
10
6
9
6
6
Male
Tier 1
Store
75
61,737
6.1
8
1.9
9
6
44
2
118,683
2,722
4
8
2
7
9
7
4
2
10
9
9
Other
Tier 3
Online
58
145,912
9
9
2
1
3
16
19
111,162
97,224
1
4
3
10
2
3
6
2
4
1
7
Female
Tier 2
Store
45
104,031
1
6
0.8
8
9
35
0
75,525
138,233
10
1
6
2
6
4
6
2
6
7
5
Male
Tier 1
Store
24
220,042
6.8
8
3.8
8
6
17
4
79,855
23,037
1
7
6
9
3
10
9
3
8
6
2
Other
Tier 2
Online
26
198,024
5.5
2
4.9
5
7
32
0
33,221
134,171
7
0
7
3
4
9
7
6
1
6
6
Female
Tier 3
Store
25
35,991
7.2
10
0.7
10
6
17
6
56,962
128,001
5
2
2
8
8
3
8
2
8
1
2
Other
Tier 1
Store
29
42,472
6.1
8
3.8
2
9
6
17
121,471
29,468
8
3
6
3
3
6
9
10
3
6
4
Male
Tier 1
Store
51
74,946
5.8
13
2.4
7
2
28
3
56,598
8,583
4
9
2
6
4
9
6
4
9
9
6
Male
Tier 2
Online
50
172,921
3.6
11
1.7
5
8
4
8
25,623
145,703
9
6
5
7
3
10
2
4
8
8
1
Male
Tier 3
Store
65
16,541
4.7
2
2.7
5
5
15
0
71,397
57,597
10
2
3
1
3
3
5
2
2
10
2
Female
Tier 2
Store
72
144,237
12
8
1.5
6
2
30
0
121,727
842
4
0
4
1
2
10
9
2
10
8
6
Female
Tier 1
Online
40
17,765
7.2
2
2.8
10
7
4
5
136,835
105,188
2
3
1
6
10
9
1
4
2
6
8
Other
Tier 3
Store
79
58,074
8.1
3
2.1
8
5
9
16
128,495
141,662
3
7
7
4
9
9
6
8
7
6
5
Female
Tier 1
Store
41
117,795
5.3
7
2.1
1
8
28
15
94,879
51,247
9
1
2
7
3
5
9
6
7
2
3
Female
Tier 1
Store
54
175,355
4.3
11
4
3
10
28
18
58,775
134,000
3
6
6
2
1
3
3
8
7
3
9
Male
Tier 2
Store
52
116,387
7.6
9
0.2
7
6
15
3
116,654
116,434
1
1
4
1
7
2
6
10
1
9
5
Female
Tier 3
Store
61
246,233
2.2
3
1.8
9
7
3
9
67,473
30,057
9
0
5
5
9
2
8
1
3
1
9
Other
Tier 3
Store
57
146,841
4.7
5
0
10
1
0
15
56,835
13,305
2
8
7
4
5
5
8
10
8
5
3
Male
Tier 2
Store
39
163,878
5.3
9
2.7
2
2
7
6
105,572
99,427
2
9
3
7
5
3
3
3
9
4
3
Other
Tier 1
Store
44
236,590
7.9
7
1.9
4
9
27
1
50,247
134,415
8
2
3
8
3
7
2
10
8
3
3
Female
Tier 1
Store
52
17,972
6.8
14
1.6
4
7
0
19
79,356
124,577
3
5
5
1
1
1
1
7
5
4
5
Male
Tier 1
Store
18
164,328
5.1
2
2.9
7
7
27
6
29,217
64,748
3
1
5
8
4
6
10
8
3
3
1
Female
Tier 1
Store
52
118,903
6.7
5
3.3
5
4
2
6
111,992
56,674
3
8
1
9
8
5
3
5
7
6
7
Other
Tier 3
Store
54
164,725
5.4
5
4
5
4
49
4
6,354
138,194
6
1
4
7
5
4
3
1
7
3
9
Other
Tier 2
Store
64
118,579
8.1
9
6
7
3
1
14
108,233
68,093
4
4
2
6
8
9
6
2
8
10
7
Male
Tier 2
Store
31
232,741
6.5
2
1.8
2
10
24
18
13,621
47,737
2
4
5
9
3
8
4
7
8
2
2
Other
Tier 2
Store
20
54,339
9.5
1
1.6
8
4
36
9
1,133
120,673
4
9
7
1
8
3
4
9
6
1
8
Female
Tier 1
Store
18
171,829
5.4
4
2.5
6
10
10
4
83,941
98,631
3
5
7
1
4
6
2
2
7
5
10
Female
Tier 1
Store
22
118,376
8.5
4
2.6
5
6
45
4
92,077
116,900
7
4
3
1
7
9
7
10
2
4
9
Other
Tier 1
Store
43
57,399
6.2
1
4.8
1
3
17
17
85,814
75,100
10
7
5
1
9
5
2
1
7
3
3
Female
Tier 2
Store
72
59,013
4.6
10
3.2
2
10
41
3
89,406
99,464
4
8
5
5
2
9
5
4
2
2
2
Female
Tier 2
Store
31
243,677
11.2
7
1.3
6
8
38
13
17,469
135,555
1
8
6
7
1
2
1
4
2
3
4
Female
Tier 3
Store
56
160,778
8.6
2
1.2
6
1
39
17
80,296
3,724
7
6
3
7
10
5
4
7
3
3
10
Male
Tier 2
Online
44
184,303
6.5
11
3.4
9
6
19
8
104,486
129,118
4
1
3
8
2
2
6
8
10
1
9
Male
Tier 1
Store
26
42,909
7.5
13
2.2
6
2
16
16
66,464
42,645
9
2
3
7
4
6
9
8
8
10
2
Other
Tier 3
Store
32
222,703
3.8
9
4.3
1
1
6
11
132,677
117,563
4
4
5
4
7
3
7
7
1
10
1
Male
Tier 3
Store
32
203,644
3.9
7
3.2
7
4
47
17
93,610
94,636
7
1
2
2
1
6
2
9
5
2
5
Female
Tier 3
Store
43
231,951
8.2
13
1.1
3
6
16
15
27,477
28,490
6
7
6
6
7
7
10
9
2
7
6
Female
Tier 1
Store
59
209,839
6
13
1
8
7
3
2
68,687
146,503
6
3
6
1
4
5
6
7
5
1
10
Other
Tier 2
Store
77
172,541
5.7
12
2.9
6
1
35
18
92,082
115,759
2
6
3
5
1
6
10
4
4
4
5
Female
Tier 1
Store
30
147,385
5.4
12
2.1
3
3
29
9
33,951
109,717
5
4
1
7
5
4
10
7
2
4
10
Male
Tier 3
Store
68
153,919
6.3
14
4
3
6
0
19
102,658
134,419
4
8
6
7
4
6
4
5
5
9
8
Female
Tier 2
Store
49
196,294
5.5
7
2.9
8
6
34
6
16,239
51,114
1
9
7
7
6
7
9
3
7
1
7
Female
Tier 3
Store
56
220,774
1.9
1
2.9
6
10
11
0
81,110
50,960
9
2
1
3
5
9
8
10
10
4
5
Male
Tier 2
Store
66
156,002
8.8
14
0.9
2
6
16
0
75,652
135,566
3
3
2
3
7
3
6
9
3
2
10
Female
Tier 2
Store
69
18,285
5.8
9
1.9
3
7
15
14
110,041
114,112
9
5
7
2
6
3
4
4
5
7
2
Male
Tier 3
Store
78
138,637
9.7
10
2.4
6
7
27
0
24,638
5,233
1
6
2
8
7
1
9
10
9
6
9
Male
Tier 1
Online
49
50,863
2.5
9
0.1
7
10
31
8
56,208
111,844
7
7
6
10
2
5
5
6
8
10
1
Other
Tier 3
Store
21
162,776
2.5
2
3.3
4
8
45
13
25,831
119,113
9
7
5
2
8
9
7
3
7
3
9
Male
Tier 3
Store