department_name stringclasses 6
values | class_name stringclasses 19
values | review_text stringlengths 9 514 | sentiment_class stringclasses 5
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Bottoms | Jeans | Like other reviewers i was hesitant to spend this much on a pair of jeans. however, i purchased them at 20% off on retailer day and...honestly...they look so good i probably would have paid full price. these jeans are fresh! | strongly positive | Sales Strategy
1 Leverage the products high sentiment
Create compelling marketing content that showcases the products positive reviews and user testimonials
Use social media platforms to engage with customers and share positive reviews
Offer incentives for customers to write reviews and share their experiences
2 H... |
Tops | Blouses | As is true of a bunch of the fall clothing photos, the colors are totally washed out in these model images which is such a shame. the embroidery is bright and vivid and totally unique on this! the bib area is actually a soft corduroy which i think is nice to transition into fall and winter. in terms of fit, i do feel l... | strongly positive | Sales Strategy for Blouses Product in Tops Department
1 Leverage the Products Unique Embroidery and Color Palette
Highlight the vibrant embroidery and unique color palette in marketing materials and on the product page
Showcase the product in images that showcase the colors and embroidery more prominently
Offer ad... |
Bottoms | Skirts | I so wanted this skirt to work, love the design! but, it's way, way too long... i am 5, 5, 116lb, and the small is 1 inch on the floor. i step on the skirt as i walk. | strongly negative | Sales Strategy for Skirts Product
Product Skirts from the Bottoms department
Customer Sentiment Strongly negative
Target Customer Women of various heights and body types
5 Points
1 Address the Length Issue
Action Offer a petite version of the skirt that is tailored for shorter women
Explanation This addresses th... |
Bottoms | Pants | Love love this! i was hesitant to buy this at first - the reviews made it seem so big and i wasn't sure if it was my kind of outfit. but i wanted to try a jumpsuit and this was the perfect find! the xs was a typical retailer size for me, so the size was good in this, too. the color is fabulous and the fit is great. the... | strongly positive | Sales Strategy for Pants Love love this
1 Leverage Positive Customer Sentiment
Use the positive customer sentiment to build trust and credibility
Create content that showcases the products positive reviews and testimonials
Highlight the products ability to transform customers appearance and confidence
2 Focus on... |
Intimate | Swim | I absolutely love the retro look of this swimsuit. i first saw it on blogger amber fillerup-clark (barefoot blonde) and i knew i had to have it. this is the first one piece suit i've purchased in about six years. i've avoided one pieces because most of the ones i tried made me feel frumpy, and the mono-kini look just l... | strongly positive | Sales Strategy for Retro Swimsuit
1 Leverage the Products Retro Appeal
Market the product as a vintageinspired design emphasizing its retro look and nostalgic appeal
Partner with influencers who resonate with the vintage aesthetic to showcase the product in a relatable way
Create content that highlights the produc... |
Tops | Sweaters | I love this sweater but i'm on the fence about keeping it only because i haven't figured out a way to layer and wear it. it really does appear best with a plain white top and jeans. i've tried it with several other things in my closet and just haven't found another combination that sells it for me - i really like my pi... | mildly positive | Sales Strategy for Sweaters Class Tops Department
1 Focus on the products versatility
Highlight the products ability to be paired with simple clothing staples like plain white tops and jeans
Create content showcasing various ways to wear the sweater with different outfits
Offer styling tips and guides to help cus... |
Tops | Sweaters | Love this sweater!
soft and cozy and the ruffles are not overwhelming.....just a touch of pretty!
it will look pretty with a turquoise necklace for a pop of color!
classic, comfy and classy!
an anhtro a ++++++++
runs very true to size, ordered my usual size an it fits perfectly. | strongly positive | Sales Strategy for Sweaters Class Tops Department
Product Sweater from the Tops department
Sentiment Class Strongly positive
5 Points
1 Leverage the products softness and coziness
Highlight the products softness and coziness in all marketing materials and sales pitches
Use imagery and language that emphasizes t... |
Tops | Knits | The sweater is comfortable and a good weight. the zipper is very difficult, but i do not have to unzip the sweater to pull it on. | strongly positive | Sales Strategy
1 Leverage the Products Comfort and Weight
Highlight the sweaters comfort and weight as key selling points
Use imagery and language that emphasizes the cozy and cozy feeling of the sweater
Position the sweater as a perfect companion for cool weather
2 Address the Zipper Issue
Acknowledge the custom... |
Tops | Fine gauge | I love everything about this sweater. it is very well made, beautiful material and such an effortless way to pull it all together. it runs large which was unfortunate for me as i bought the xs petite and i really need xxs in this one, but none are left. i am 5 ft. tall and weigh about 96 pounds. i can wear a 0 but not ... | strongly positive | Target audience Women of all heights and body types specifically targeting petite and plussize women
Product Fine gauge sweater from the Tops department
Key points
1 Expand the size range
Offer a wider range of sizes to accommodate petite and plussize women
Partner with a manufacturer that can provide a more exten... |
Tops | Knits | I love this top, the details at the neck and shoulders are lovely, both front and back. it's also very comfortable and soft, allowing you look nicely dressed while feeling like you are wearing a soft tee-shirt. the sleeves are a good length with some elastic at the cuffs so you can push them up. sadly, it's sold out in... | strongly positive | Sales Strategy
1 Leverage the Products Features
Highlight the products soft and comfortable fabric noting its similarity to a teeshirt
Emphasize the detailed neck and shoulder design emphasizing its elegance and style
Focus on the sleeves length and the elastic cuffs that allow for easy pushing up
2 Align with Cus... |
Tops | Knits | I have been searching around for new and unique clothes to wear to work. this top is cute, comfortable, and well made. these are all qualities that i look for when purchasing clothes. also the shirt is flattering for the stomach if you are like me and had a baby. | strongly positive | Sales Strategy
1 Leverage the products unique features and customer sentiment
Focus on the products unique features like its comfort wellmade construction and flattering design for the stomach
Use customer sentiment to build trust and demonstrate the products positive reception among customers
Create content that ... |
Tops | Knits | I own this in the dark blue and adore it. i read reviews later as i was pondering buying the white (why is it so hard to find a white shirt anymore that isn't see-through?!). one of the first reviewers raved that it wasn't see-through. i ordered it and ... nope, it's totally see-through. i tried it on and immediately s... | mildly positive | Sales Strategy
1 Highlight the products unique fabric
Emphasize the fabrics softness and breathability highlighting its ability to keep the user cool and comfortable
Use highquality images and videos that showcase the fabrics texture and drape
2 Address the seethrough issue
Acknowledge the customers concerns and e... |
Bottoms | Skirts | Yes, as much as i'd have liked this to be a true red, it's kind of red-orange; i am relieved, however that it is not as orange as it looks on my monitor! that is my only slight-and i mean slight-disappointment in this cute-as-all-get-out skirt! i am 5"5" 140 lbs and the six is perfect, leading me to believe that this i... | strongly positive | Sales Strategy
1 Leverage the Products Color Accuracy
Highlight the products true color as redorange emphasizing its accuracy compared to the appearance on monitors
Use highquality product images that accurately depict the color and texture
Offer virtual reality or 360degree product views to further enhance the col... |
Bottoms | Skirts | I really loved this skirt on the model, but it just wasn't flattering when i received my order. i ordered two sizes - 2 and 4. i am 5'4, athletic build and the front closure made my waist look much larger than it is. the back of the skirt also flared out more than i expected it to.
sadly, i had to return both. perhap... | mildly negative | Sales Strategy for Skirts Product
1 Target Market
Focus on customers with tall frames and athletic builds
Market the product as being more flattering on taller individuals and those with a muscular build
Use imagery and messaging that emphasizes the products ability to accentuate the body and create a more balance... |
Jackets | Jackets | Love it; the bit of stretch in the denim makes it less stiff than traditional denim. | strongly positive | Bonus Include a call to action at the end
Sales Strategy
1 Highlight the stretch in the denim
Focus on the products unique feature of having a bit of stretch in the denim emphasizing its softness and comfort
Use customer sentiment like less stiff to showcase the products benefits
Create content that showcases the ... |
Dresses | Dresses | 5'7", 34c, 28 jeans, size 4 dress. fell in love with the pattern in particular, knowing the design might not work best for my body. ordered the size small - it was not unflattering - but it did nothing for my body type. if anything, the excess fabric made me appear wider and made my waist non-existent. the trouble was ... | neutral | Sales Strategy for 57 34c 28 jeans size 4 dress
1 Reframe the products design to emphasize its versatility
Highlight the dresss ability to flatter various body types by emphasizing its adjustable design and the highlow hem that creates a flattering silhouette
Showcase customer testimonials highlighting the dresss v... |
Tops | Sweaters | I love the idea of this coat and foolishly purchased other items in happy anticipation of its arrival.
the description does not say "lined," and i hoped for soft wool that i recently got on the "yellow with white piping" sweater coat. this is hard, coarse, itchy wool - impossible for me to wear an unlined garment. i a... | neutral | Sales Strategy for Sweaters Class Tops Department
1 Reframe the product description to highlight its lining
Currently the product description does not mention the lining This is a key selling point for the product and should be emphasized
Update the product description to highlight the soft lined wool and emphasi... |
Dresses | Dresses | This dress is too short for me to wear as a dress, at 5'7" and over 40. however is is great with leggings and boots.
it drapes nicely not over sized like many dresses this style. the color is more earthy than pictured. it's actually nicer in person than online. and it has a wonderful texture to it. i was drawn to it wh... | mildly positive | Sales Strategy
1 Leverage the products versatility
Focus on the dresss ability to be worn with leggings and boots
Create content showcasing different ways to style the dress with various accessories
Highlight the dresss versatility in different body types and heights
2 Address customer concerns
Acknow... |
Bottoms | Pants | I love these pants purchased them in white the fit is great the fabric is just the right thickness given they are white i don't want the fabric to be too thin a bit long so i will have to have them tailored but vey happy with these pants | strongly positive | Sales Strategy
1 Leverage the products high sentiment
Use customer reviews and testimonials to showcase the products positive attributes
Create a compelling narrative that highlights the products benefits and how it can enhance the customers wardrobe
Develop a strong call to action that encourages customers to pur... |
Tops | Blouses | Beautiful top, i love the peplum. the color is actually cream with blush accents in the lace. i gave it two stars for quality because the hem was uncut and unfinished so it's going back. | neutral | Sales Strategy
1 Highlight the products unique features
Focus on the beautiful peplum and the unique cream with blush accents in the lace
Emphasize the highquality materials and craftsmanship
Create a sense of exclusivity and uniqueness
2 Address the unfinished hem issue
Offer a free hemming service to customers ... |
Intimate | Swim | Made by dawn suits are the bomb. the bottom is a tiny bit cheeky, but not thong territory- just enough side leg to be seriously sexy. the quality is fantastic, soft with nude lining. love the retro feel to the high neck top- enough support even for my 36d's. so comfy, i forgot i was wearing it at lunch. the normal tria... | strongly positive | Sales Strategy to Improve Sales of Made by Dawn Suits Swimwear
1 Leverage the Products Features and Customer Sentiment
Focus on the products seriously sexy bottom and soft with nude lining to attract customers seeking a comfortable and sexy look
Highlight the high neck top providing enough support for larger chest... |
Bottoms | Pants | I can't decide on these pants. after trying them on in the store, they are very soft and a beautiful blue color. however, i found them a bit small. i usually take a l in retailer pants, and these are very tight. probably could pull them off with a tunic top, however, in spite of the fabric, the fit was just not comfort... | mildly positive | Sales Strategy
1 Target Market
Focus on slender customers specifically those who wear size L in retailer pants
Leverage customer sentiment highlighting the products softness and color
Create targeted messaging that emphasizes the products suitability for slender individuals
2 Product Positioning
Reframe the produ... |
Bottoms | Shorts | These fit quite well, and it's rare that i find shorts that fit well without being too tight. great for spring or summer. fits tts. | strongly positive | Sales Strategy
1 Highlight the products perfect fit
Leverage the customer sentiment highlighting the perfect fit and emphasize the rarity of finding shorts that fit well without being too tight
Use visuals showcasing the product on various body types to demonstrate its versatility
Create a fit guide to guide custom... |
Tops | Blouses | Very nice but thin materal. very sheer. i paired with the palmarosa wide legs. loved the way it looked. i do think the sale price is a bit high for this shirt, though. | strongly positive | Sales Strategy for Blouses Tops Department
1 Highlight the sheer and flowy nature of the material
Leverage the customer sentiment highlighting the thin material and very sheer to showcase the products unique and desirable texture
Use highquality imagery and videos that showcase the fabrics drape and flow
Position... |
Jackets | Jackets | This is one of the cutest jackets i have ever owned. nice soft material. i have a steamer so won't have to iron this, depends on how picky you'd be about that. great cut. ordered my normal size. sending another jacket back that luckily i hadn't worn yet. i know between the two, i will always pick this one. didn't find ... | strongly positive | Note The product is a jacket so the sales strategy should focus on improving sales of jackets in general
Sales Strategy
1 Leverage the products unique features
Highlight the soft material great cut and long sleeves
Emphasize the steamer functionality and its benefits for reducing ironing
Create a strong visual app... |
Dresses | Dresses | I bought this dress for its green color and flowy design to wear at an irish fest held in the hot summer. it's perfect! being of irish descent with red hair and fair skin, i love all shades of green, and this green dress is no exception. the color is lovely and eye-catching and cool. as to the sizing, i usually wear a ... | strongly positive | Sales Strategy for Green Flowy Dress
1 Leverage the Products Unique Features
Focus on the dresss unique green color and flowy design
Highlight the dresss ability to be worn in hot weather
Showcase the dresss versatility for various occasions
2 Address Customer Sentiment
Emphasize the positive customer sentiment ... |
Dresses | Dresses | I tried this on in the store and it fit like a tent on me. it doesn't help that i'm 5'1" and the store didn't have the petite sizes. maybe on a teller person it would work better. or maybe if i had been able to try the petite size it would have more wearable. it is a comfy style and the natural fiber is a plus. i have ... | neutral | Sales Strategy
1 Target Market
Focus on customers who are tall or have a large frame
Offer petite sizes to cater to customers who are shorter than the average woman
Create a size guide that clearly indicates the measurements for each size and how it compares to the average womans body
2 Product Positioning
Highli... |
Tops | Blouses | The colors on this blouse are beautiful and even more vibrant in person. i love that the blouse is lightweight, perfect to wear to any holiday gathering! | strongly positive | Sales Strategy for Blouses Class Tops Department
1 Leverage the Products Vibrancy and Color Appeal
Highlight the beautiful and vibrant colors in all marketing materials and on the product page
Create visual content showcasing the blouses color palette in different settings
Offer colorspecific promotions and bundl... |
Tops | Blouses | Highly recommend this top. received lots of compliments on the day that i wore. recommend wearing with a tank top. | strongly positive | Sales Strategy for Blouses Class Top in Tops Department
1 Leverage Positive Customer Sentiment
Use the product review sentiment to showcase the positive feedback and social proof
Create content that highlights the compliments received aspect of the product
Use customer testimonials to demonstrate the realworld ben... |
Tops | Knits | I wanted to love this top. it was huge and i didn't like the material. it felt like it should have been much less expensive than it was. | neutral | Sales Strategy for Knits Top in Tops Department
1 Reframe the size issue
Highlight the products versatility and ability to accommodate various body types
Position the size as a strength emphasizing the inclusivity and comfort for all
Offer size guides and clear measurement instructions to guide customers in choosi... |
Bottoms | Pants | I purchased this jumpsuit for christmas parties this year and have received so many compliments. it's a great fit and very comfortable. i especially love the pockets! very flattering. | strongly positive | Sales Strategy for Jumpsuit in Bottoms Department
1 Leverage Positive Customer Sentiment
Focus on the products positive reviews and testimonials Use customer reviews and testimonials to showcase the products quality and popularity
Create engaging content that highlights the positive sentiment Share photos and vide... |
Bottoms | Pants | I know you cannot tell from the pictures, but the fabric on this is incredible. it is very light and extremely airy so that it flows when you walk. i am a rather petite individual so it would require excessive tailoring for me to wear this-both in length and in the top. i think it was true to size with this exception-a... | strongly positive | Sales Strategy
1 Highlight the Fabric Quality
Emphasize the incredible fabric and its light and airy nature
Showcase the fabric in highquality images and videos that showcase its flow and drape
Use customer testimonials that highlight the fabrics softness and breathability
2 Address Size Concerns
Acknowledge the ... |
Tops | Knits | My favorite colors are purple and green, so when i was in the store and saw the beautiful purple flowers on the top of this blouse and all up and down the sleeves, i was was blown away. i was disappointed by the bottom of it, just huge, flowy, green fabric with no design on it whatsoever. i went with my first impressio... | mildly negative | Target Market Pregnant women
Product Knits blouse from the Tops department
Sentiment Class Mildly negative
Sales Strategy
1 Highlight the top portion of the blouse
Focus on the beautiful purple flowers and the overall design of the top portion
Use highquality images and videos that showcase the top of the blouse
... |
Bottoms | Pants | First, let me say i really like these pants before i get into what's wrong with them. the fabric is a nice weight and drapes really pretty. they are very long for you leggy girls out there or ladies who like to wear platform shoes and that's a plus for me.
now for the issues: the waist runs small, but not so much that... | mildly positive | Note The product name and brand are not included in the text therefore I will use Bottoms and Pants instead
Sales Strategy
1 Target LongLegged Women and Platform Shoe Wearers
Leverage the products length advantage to attract women with long legs and those who prefer platform shoes
Create targeted marketing campaign... |
Intimate | Lounge | These shorts are super comfy and the color is awesome! | strongly positive | Sales Strategy
1 Leverage the products comfort and color
Highlight the products super comfy and awesome color attributes in all marketing materials and sales pitches
Create highquality visual content showcasing the products comfort and color
Offer promotions that emphasize the products comfort and color such as Buy... |
Tops | Blouses | I really like this blouse a lot. very very easy to wear!! i wore with pencil skirt to work and with skort as shown similar on model with sandals on weekend. very flattering and great blue color!!! very happy with this purchase. highly recommend. i am 5'6" short torso and my usual 6 worked. | strongly positive | Sales Strategy
1 Leverage the products ease of wear and flattering design
Highlight the products very very easy to wear and very flattering attributes in marketing materials and sales pitches
Showcase the products versatility by featuring it in various outfits such as with a pencil skirt skort and sandals
Create a ... |
Dresses | Dresses | Simply put, this dress will make you feel like joan from mad men (in all the best ways). amazingly form-fitting and impeccably constructed, like you imagine clothes used to be. it's true there are hook & eye closures between each button from about the waist up; yes they are a bit tedious, but they're essential to the f... | strongly positive | Sales Strategy for Dress Product
1 Highlight the FormFitting and Construction
Emphasize the dresss amazingly formfitting and impeccably constructed qualities
Showcase the dresss ability to flatter various body types and highlight its flawless gapless fit
Use highquality images and videos that showcase the dresss ... |
Tops | Knits | In my opinion, the quality and uniqueness of this piece far definitely warrants a full price purchase. adorable cut and style, comfortable and cute. it's the perfect flexible top to wear to work with a skirt or more casually with your favorite pair of jeans. love this! | strongly positive | Sales Strategy
1 Leverage the products unique features and high sentiment
Focus on the products quality uniqueness and adorable cut and style
Use customer reviews to showcase the products positive attributes
Create compelling marketing content that highlights the products versatility and comfort
2 Target the right... |
Tops | Blouses | The shirt is great except for the arms!! the band around the arms are tight and it makes the arm holes gape weirdly unless you are standing with your arms straight down by your side. | neutral | Sales Strategy
1 Reframe the problem
Instead of focusing on the arm holes gaping emphasize the products versatility and ability to accommodate various body types
Highlight the adjustable straps and the ability to customize the fit to the customers specific needs
2 Create a howto guide
Provide a detailed guide on h... |
Tops | Sweaters | I didn't end up keeping this, and i feel like i might regret it. ;) i have a similar sweater. this jacket is super streamlined with a sleek fit. the bummer for me was that it didn't have snaps to hold the collar down to the jacket when it was unzipped, so the flaps seemed to flop around. the s was perfect. not too tigh... | mildly positive | Sales Strategy
1 Highlight the sleek fit and streamlined design
Emphasize the jackets super streamlined and sleek fit to attract customers who value a stylish and modern design
Use highquality images and videos that showcase the products flattering silhouette and streamlined appearance
2 Address the lack of snaps f... |
Jackets | Outerwear | I loved this vest from the moment i saw it. sadly, though, it runs way too large. i first ordered it in a small and then an xs when it popped back. even the xs was too large around my shoulders and waist. the color was also a bit more beige than in the photos, which was ok, but i had to return it because of the size. | neutral | Sales Strategy for Outerwear Vest
1 Address the Size Issue
Action Offer a wider range of sizes to accommodate various body types
Explanation The current size issue is a major complaint and offering a wider range of sizes will address this concern and increase customer satisfaction
2 Focus on the Color Accuracy
... |
Tops | Sweaters | It really is a beautiful sweater. the material is super soft and feels luxurious. unfortunately, it just looked too bulky on me and accentuated my width. maybe if i were taller, i could pull it off. | neutral | Sales Strategy for Sweaters Class Tops Department
1 Target Tall Customers
Leverage the products too bulky sentiment to identify potential customers who are tall and slender
Create targeted marketing campaigns and content showcasing the sweater on tall models
Offer size recommendations specifically for tall indivi... |
Dresses | Dresses | Very pretty. runs true to size. waist is higher than in the photo, as other reviewers have stated. correct fit is important because the arm openings are a little big, i thought, and when i sized up to try to get the waist a little lower, the arms were too large. | mildly positive | Sales Strategy
1 Focus on the products correct fit
Highlight the products high waist and emphasize the importance of correct fit
Create content that showcases the products fit on various body types
Offer size guides and a clear return policy to ensure customer satisfaction
2 Address the arm opening issue
Acknowle... |
Intimate | Swim | I'm only 5'3" so i ordered a small but i have a larger rear (size 4-6) end and bust (32dd). the small gave me plenty of room in the top. the bottom area was definitely meant for someone with a smaller butt but i don't feel over exposed or anything. the fabric on the bottom is thick which is really nice. it makes the bo... | strongly positive | Sales Strategy for Intimate Swimwear Product
1 Target Market
Focus on customers with similar body types to the reviewer specifically those with larger rear and bust sizes and smaller frames
Highlight the products ability to provide ample room in the top and minimize exposure in the bottom area
Use imagery and mes... |
Bottoms | Skirts | Living in alaska means fall starts early and winter runs long. this great little skirt is perfect for casual fridays and weekends. i am 4'11 and ordered the petite 4, which is a little big around the waist, but could tuck a sweater or shirt in. absolutely love this skirt and thinking about purchasing in another color. | strongly positive | Sales Strategy for Skirts Product in Bottoms Department
1 Target Market
Focus on women in Alaska who experience early fall and long winters
Emphasize the products suitability for casual Fridays and weekends
Cater to customers with a body type that requires a size adjustment
2 Product Positioning
Highlight the sk... |
Intimate | Lounge | Lightweight, soft cotton top and shorts. i think it's meant to be a beach cover-up but i'm wearing it as a thin, light-weight summer outfit on these hot hot days. the top has a loose elastic around the bottom which i didn't realize when i ordered it, but i like it and it matches the look in the photos. and the shorts a... | strongly positive | Sales Strategy for Intimate Lounge Product
1 Emphasize the products lightweight and breathable nature
Highlight the soft cotton material and its ability to keep the user cool in hot weather
Use imagery that emphasizes the breezy and lightweight feel of the fabric
Position the product as a perfect companion for ho... |
Tops | Blouses | Wanted to like this top but it looks terrible and does not lay right. the bust line is not tight enough to contrast the rest of the top being flowy. does not give any shape to the body. do not recommend for anyone with a medium to large chest. | mildly negative | Sales Strategy
1 Reframe the products negative sentiment
Instead of focusing on the products flaws emphasize its positive attributes like its flowy design and soft fabric
Highlight the tops ability to create a sense of casual elegance and effortless style
Use customer testimonials that showcase the products versati... |
Tops | Blouses | I just can't get past how different the blouse i got is from the photo. mine has dark colors, really dark colors. this top fits a bit large and the neck is quite wide. i thought it flowed well and fit nicely in my regular size large. i liked the length and the fact that it's shorter than shown. it still covered my bum... | mildly negative | Sales Strategy
1 Address the Color Discrepancy
Highlight the blouses versatility and ability to flatter various skin tones by emphasizing its dark color palette
Showcase the blouse in different lighting conditions to demonstrate its color accuracy
Offer additional images that showcase the blouse in various settings... |
Tops | Blouses | I just purchased this blouse in store! the fabric has a nice weight and drape, feels nice to the touch and is opaque. i'll be wearing this one as a dress and a top. i'm 5'2" and this fell a couple inches above my knee. i typically wear an xs at retailer and opted to go with a small for the extra length and because i ha... | strongly positive | Sales Strategy for Blouses Class Tops Department
1 Leverage the Products Features and Customer Sentiment
Highlight the products soft drapey fabric and its luxurious feel to the touch
Emphasize the products opacity and its ability to be worn as a dress or top
Use customer sentiment to showcase the products versa... |
Tops | Fine gauge | Love it to layer. it is not heavy the perfect weight & soft material. my daughters all want to steal it! | strongly positive | Sales Strategy
1 Leverage the products layering capabilities
Highlight the products soft and lightweight material emphasizing its perfect weight for layering
Create content showcasing different layering combinations with the product
Train sales staff to guide customers on effective layering techniques
2 Capitalize... |
Bottoms | Skirts | Love all the colors in this skirt and that i can wear it with a tee and flat sandals or a black jacket and heels. easy piece to wear many ways. great quality too. | strongly positive | Sales Strategy for Skirts Product in Bottoms Department
1 Leverage the Products Versatility
Marketing Message The Skirt Name is the perfect skirt for any occasion Wear it with a tee and flat sandals for a casual look or dress it up with a black jacket and heels for a night out
Social Media Content Showcase various... |
Tops | Knits | I like this shirt, want to love it. i am keeping this shirt hoping to have better arms by summer when i can where this top with black shorts. this shirt does cling, it's a draping sort of fabric; i love how it drapes in the front. only because i am not happy with my arms do i where a cardi with it. also, the underarm a... | neutral | Sales Strategy for Knits Shirt in Tops Department
1 Highlight the Drape and Flow
Emphasize the draping sort of fabric and how it drapes in the front to showcase the products unique and flattering silhouette
Use highquality images and videos that showcase the drape and flow of the fabric
Create a howto guide on how... |
Bottoms | Skirts | This skirt is worth every penny! it appears slightly different than pictured in terms of color -- it is a cream/blue gray making it very versatile. the crochet work is beautiful and cream. it is not too bright to show every dirt mark; the cream coordinates perfectly with the leather color. it is a classic, elegant desi... | strongly positive | Sales Strategy for Skirts Product
1 Leverage the Products Versatility
Highlight the creamblue gray color and its ability to coordinate with various leather colors
Showcase the skirts versatility in different styling combinations
Create content showcasing its adaptability for various occasions and weather
2 Focus ... |
Tops | Blouses | I bought this blouse on sale in a medium because it was the last one left in the store. i usually wear a large, but surprisingly it fit. i'm a woman of color, and the off white and lace looks great with my complexion. i got many compliments on the blouse as i made my way to the register to check out. i can't wait to we... | mildly positive | Sales Strategy
1 Highlight the products versatility
Emphasize the blouses ability to fit a wide range of body types including women of color
Showcase the products versatility in different occasions and styles
Use customer reviews to demonstrate how the blouse looks on various body types
2 Focus on the products uni... |
Tops | Blouses | I purchased the floral patterned version and get complimented every time i wear it. i found it to be pretty true to size, even after washing. it's a little sheer, so you'd definitely want to wear a camisole underneath for work. it's a great top for spring/summer! | mildly positive | Sales Strategy
1 Leverage the Products Features
Highlight the sheer fabric and its ability to provide a cool and breathable feel
Emphasize the floral pattern and its ability to attract compliments
Focus on the truetosize fit and the need for a camisole underneath for work
2 Address Customer Sentiment
Acknowledge ... |
Bottoms | Jeans | First off: kudos to the other reviewers for setting the expectation re: the color on these! they are not a dark rinse at all - not even close. they're a light-to-medium hue with fading down the front of the thighs. with that in mind, i do like the color - especially for spring - but would have been very miffed had i or... | neutral | Note The product is from the Bottoms department and belongs to the Jeans class
Sales Strategy
1 Reframe the color perception
Highlight the fading down the front of the thighs emphasizing the lighttomedium hue and its versatility for spring
Use highquality photos that accurately depict the color and fading effect
C... |
Intimate | Lounge | This is baby soft and a great basic. i ordered my normal size large and it clings in an unattractive way so you might want to size up for a better fit if you're not going to wear it as a layer. the black color is saturated in a good way. it's also very long but i'm short so this would be perfect for taller frames. | strongly positive | Target Market Women aged 1824 who are looking for comfortable and stylish intimate apparel
Product Lounge class underwear in the Intimate department
Customer Sentiment Strongly positive
Market Trend Increased demand for comfortable and stylish intimate apparel
Sales Strategy
1 Highlight the Soft and Breathable Fab... |
Bottoms | Skirts | The skirt is comfortable and as pictured. it also ran tts. i'm 5'5" tall and weigh 140 lbs. i had the medium and didn't need to size up to a large. when you put the skirt on a normal body, it looks like you are wearing an easter egg... and not in a good way. | mildly negative | Sales Strategy
1 Leverage the products comfort and fit
Highlight the skirts comfort and ease of fit in marketing materials and customer reviews
Focus on the products ability to flatter a variety of body types and its ability to provide a comfortable and flattering fit
Offer a size guide to help customers find the p... |
Bottoms | Jeans | The embroidery is actually navy blue, not black like it shows in the photos, which was even better for me. these are so soft and feminine looking. love love love! please make more decorated and embroidered hyphens like you have in the past retailer :) | strongly positive | Sales Strategy
1 Enhance Product Photography
Update product photos to accurately reflect the navy blue embroidery
Use highquality photography techniques to showcase the softness and femininity of the jeans
Include closeup photos that highlight the intricate embroidery and design details
2 Focus on the Embroideries... |
Tops | Knits | I love the model's pairing of this sweatshirt and was struck by it when i walked in the store! like the other reviewer said, you could dress up or down (despite the "sweatshirt" name) and i'm planning to wear it with the galleria corduroy skirt and gray booties. love the stitched pockets on the side! (but i'm unlikely ... | mildly positive | Sales Strategy
1 Highlight the versatility of the product
Emphasize the dress up or down aspect of the product highlighting its ability to be worn in various settings
Showcase the products compatibility with other items in the customers wardrobe such as the galleria corduroy skirt and gray booties
Create a visual r... |
Dresses | Dresses | I ordered this dress to wear for summer weddings this year. i am both surprised and excited that it fits.
i normally wear an 18, sometimes a 16. stores like retailer are a place i go to admire fun cloths, but not to actually shop. i was concerned that the xl was going to be a fake xl- this happens sometimes. a brand o... | mildly positive | Note The text provided is a customer review of a dress
Sales Strategy
1 Target Market
Focus on customers who are size 1620 and are looking for a dress for summer weddings
Highlight the dresss versatility in sizing stating that it can fit a range of body types from size 16 to 20
Use targeted marketing channels to ... |
Tops | Blouses | Intrepid soul that i am, i washed it in the machine in cold water on a 25 minute cycle, then put it in the dryer for 8 minutes, shook it out, hung it up, and it is just the same as when it went in. doesn't need to be ironed and didn't shrink. yes, the swing is vast, but that is part of its charm. pair it with a fitted ... | mildly positive | Sales Strategy
1 Highlight the products ease of care
Emphasize the products ability to be washed and dried in the machine without requiring ironing or shrinkage
Focus on the convenience and timesaving benefits of this feature
Use customer testimonials that highlight the ease of care
2 Emphasize the products versat... |
Dresses | Dresses | I saw this dress a few weeks ago in the store, tried it on but didn't have anywhere in mind to wear it so i passed. noticed it on sale online and had to order. it is so comfortable and flattering. the material is thicker therefore it keeps a nice shape. not slinky at all. | strongly positive | Sales Strategy for Dress Product
1 Leverage the products features and customer sentiment
Highlight the products comfort flattering fit and thicker material that keeps a nice shape
Use customer reviews and testimonials to showcase the positive sentiment and reallife experiences
Create highquality visual content th... |
Tops | Blouses | This top! i was hesitant to try this on because it felt too busy, however it is a must have. it's just the right amount of lace and detail. i am typically an m in retailer tops (sometimes l depending on the designer; i'm a 32/34ddd). i initially tried a l in this thinking it had no stretch but ended up going with the m... | strongly positive | Sales Strategy for Blouses Top in Tops Department
1 Leverage the Products Features and Customer Sentiment
Focus on the products unique features like the perfect amount of lace and detail and its ability to fit perfectly everywhere
Highlight the positive customer sentiment and emphasize the positive reviews highlig... |
Tops | Blouses | The material this top is made of is extremely comfortable and flattering for my body type. i normally wear 12/14 and 12 fit great (if you have a d or bigger you may need a bigger size) spillage is possible with wrong size lol. | strongly positive | Sales Strategy
1 Focus on the products comfort and flattering fit
Highlight the materials softness and how it flatters various body types
Use customer reviews to showcase the products ability to enhance confidence and selfesteem
Create highquality visual content that showcases the products fit and comfort
2 Levera... |
Bottoms | Jeans | Citizens of humanity jeans are excellent!!! i prefer high rise & this brand is my favorite. i like the clean lines & plain design. the material is comfortable- substantial with just enough stretch in the material which makes them super comfortable. i'm not constantly pulling these jeans up, they hold their shape really... | strongly positive | Sales Strategy
1 Highlight the products highquality material and construction
Emphasize the substantial and comfortable material focusing on its stretch and durability
Create content showcasing the craftsmanship and attention to detail in the manufacturing process
Train sales staff to describe the material and cons... |
Tops | Knits | While i love this top ( beautiful color and pattern) i found it to be a bit short. if it were a few inches longer i would be thrilled. i'm 5'8 , curvy, and have a long torso-- so that may be the problem. i will say that within 2 hours of wearing this, i had 5 strangers stop me and comment re: how pretty it is. i am ... | mildly positive | Sales Strategy
1 Target Market
Focus on customers with long torsos and curvy figures who are looking for stylish and comfortable tops
Leverage customer sentiment by highlighting the positive comments about the products beauty and comfort
Use targeted marketing channels to reach the specific audience
2 Product Modi... |
Bottoms | Pants | I sized up based on other reviews which was good advice. i am typically a size 6 but sized up to a 10. the pants are very unique and i think on the right body type would look amazing. it seems like someone with curves and a small waist might fit these splendidly...but that's not me. i had some extra material puffing ab... | neutral | Sales Strategy
1 Target the right customer segment
Focus on customers with a curvy body type and small waist
Leverage customer sentiment highlighting the products suitability for their body type
2 Emphasize the unique design
Highlight the unique design and the potential for a stunning appearance on the right body ... |
Bottoms | Shorts | These shorts are comfortable and are just the right length. i have the blue and it isn't as bright as shown in the pictures, but it's a great color nonetheless that coordinates well with many wardrobe items. when i tried on my usual 25, i found the waist fit a bit snug so i bought the 26 for a comfortable fit. i should... | mildly positive | Sales Strategy
1 Highlight the products comfort and length
Emphasize the products comfort and length as key selling points
Use customer reviews to showcase the products soft and breathable fabric perfect fit and optimal length
Position the product as a perfect companion for casual wear and outdoor activities
2 Add... |
Tops | Blouses | I am submitting this review because there were size issues mentioned in some reviews. i generally wear a size 4 but often size up to a 6 because i'm a d cup. i purchased an 8 in this because of reviews saying it was small. trying it on , the 8 is fine but it does tent out a lot at the bottom. i think i may have been fi... | mildly positive | Sales Strategy for Blouses Tops Department
1 Address Size Concerns
Highlight the products size inclusivity and acknowledge the existing size issues
Offer a size guide that includes clear measurements and recommendations based on cup size and body type
Create a size chat function on the website to connect customer... |
Intimate | Lounge | These are very well constructed, medium weight, besutiful leggings. | neutral | Sales Strategy
1 Leverage the products high quality and craftsmanship
Highlight the wellconstructed and medium weight aspects of the product in marketing materials and sales pitches
Position the product as a premium offering that delivers both style and durability
Offer a moneyback guarantee to demonstrate confiden... |
Bottoms | Pants | This jumpsuit is so, so cute. i tried it on in an xs in store but needed a petite. i ordered the xsp online, received it, but honestly it's still a little big. the xxsp is sold out, but i love the piece so much i think i'm going to have it taken in. trust me, it's just as cute as it looks, if not cuter! | mildly positive | Sales Strategy for Jumpsuit in Pants Class
1 Expand Size Range
Offer a wider range of sizes to accommodate various body types
Consider offering a petite and tall version of the product to further cater to different heights
This strategy leverages the products current issue too big and addresses customer sentiment ... |
Tops | Blouses | I really want to love this shirt, but the small is just way too big on me. for reference, i'm a 32d (which is why i didn't want to size down much more than a small), 5'6' and 125 and i'm drowning in this. i'm going to try it with different bottoms and ultimately will keep it because i do love the quality. just size dow... | mildly positive | Sales Strategy
1 Size Down Recommendations
Create a size down guide based on customer reviews and feedback
Offer clear and detailed size conversion guidelines on the product page
Include size down recommendations in the product description and on the size chart
2 Focus on Quality and Versatility
Highlight the hig... |
Dresses | Dresses | I originally bought this dress in another color back when retailer was doing the 25% off dresses promotion a few months ago. i had seen it on a store associate at my local store and absolutely loved it, but hemmed and hawed at the original price. it was a splurge even at 25% off, but as soon as i put it on i was in lov... | strongly positive | Sales Strategy to Improve Sales of Dress Product
Product Dress from Dresses department
Sentiment Class Strongly positive
5 Points
1 Highlight Softness and Comfort
Emphasize the dresss softness and how it feels against the skin
Use imagery and sensory language to describe the material and its texture
Create a try... |
Tops | Sweaters | Gorgeous and soft, luxurious feeling sweater! i purchased this in the pink/purple color that is no longer showing as available and just love it. it's unbelievably soft, feels like a blanket. i found that if you sort of fold the neck line under a little, it drapes like a cowl neck a little and not quite as off the shoul... | strongly positive | Sales Strategy
1 Highlight the luxurious feeling and softness
Emphasize the soft luxurious feeling sweater and feels like a blanket language in marketing materials and sales pitches
Use highquality images and videos that showcase the softness and drape of the sweater
Offer samples of the fabric to customers in stor... |
Tops | Blouses | More flattering than it looks on the model. comes in at the waist on me. i ordered it in blue, and it's very pretty; will go nice with a business suit but requires a cami underneath for work occasions. | mildly positive | Sales Strategy
1 Focus on the products flattering design
Highlight the products ability to flatter the users figure and emphasize its more flattering than it looks on the model sentiment
Use highquality images and videos that showcase the products flattering design on various body types
Create a beforeandafter visu... |
Bottoms | Skirts | Great versatile skirt, very flattering | strongly positive | Sales Strategy for Skirts Product in Bottoms Department
1 Target Audience
Focus on women who value versatility and flattering design in their clothing
Identify target audience through demographics lifestyle and online behavior
Create targeted marketing campaigns to reach the specific audience
2 Content Marketing
... |
Tops | Knits | Love this top, just received it today.
it is a very artistic interpretation for a casual top.
the blue is gorgeous!
the unique style of the peplm and the details on the front set this apart!
runs a little shorter, but i feel the length enhances it;s beauty, and is appropriate for the overall design.
love !!!!!!!!!!!!!!... | strongly positive | Sales Strategy for Knits Top in Tops Department
1 Highlight the Unique Style and Details
Focus on the peplum and front details that set this top apart from other casual tops
Use highquality images and videos that showcase the unique design and craftsmanship
Create a strong brand association with the unique style a... |
Tops | Knits | This is theoretically a great summer top addition to your wardrobe. i love the floral print - it's bold and lively primary colors on a black background. i'm usually a size small in retailer tops and neither the small nor the medium fit me very well. the small was a bit too fitted everywhere and strangely, the medium ga... | mildly positive | Sales Strategy for Tops Department Knits Product
1 Reevaluate Size Chart
The current size chart is not accurate and needs to be revised
Conduct a body scan study to determine the exact measurements for each size
Offer a wider range of sizes to accommodate various body types
This will improve the fit and address ... |
Bottoms | Pants | The model doesn't do this jumpsuit justice. absolutely gorgeous! beautifully constructed, cute details, flows well, easy to dress up or down...
5'5" 135 34 c- the 6 was perfect. | strongly positive | Sales Strategy
1 Leverage the products features and customer sentiment
Focus on the products beautiful construction cute details and flow
Use customer reviews to highlight the products positive attributes
Create highquality visual content that showcases the products aesthetics and fit
2 Target the right audience
... |
Tops | Knits | I'm glad that i went with the other reviewers and sized down on this one. i bought this in a medium (usually wear a 10/12) and it fit perfectly. the colors and pattern are beautiful and will definitely look great with dark jeans/pants/shorts. the lace detail is just gorgeous! the bottom flows more loosely, but just eno... | strongly positive | Sales Strategy
1 Leverage the products positive sentiment
Highlight the products high customer sentiment and positive reviews
Use social media marketing to showcase customer testimonials and beforeandafter photos
Create a sense of community around the product by engaging with customers in online forums and social m... |
Tops | Knits | When i first saw this too online i thought it was beautiful. i was right. when jt came in the mail, i really loved how the embroidery was intricate and detailed. the colors also popped making it a great shirt for spring, summer, or early fall. | strongly positive | Sales Strategy for Knits Class Shirt in Tops Department
1 Leverage the Products Intricate Embroidery and Colors
Highlight the intricate and detailed embroidery on the product in marketing materials and on the website
Showcase the vibrant and eyecatching colors that make the shirt perfect for various occasions
Crea... |
Bottoms | Jeans | Ordered these in 31p last year, prob could have worn a 30p, ordered 30p and 31p this year. the past couple of years the pilcro stet jeans in white fit me because they were cut straighter and not as curvy. this year neither size fit.
this year the cut changed and it has a curvier fit. it's the waist that doesn't work f... | neutral | Sales Strategy for Bottoms Department Jeans Class
1 Reposition the product to target a curvier audience
Leverage the products new curvier fit to attract customers with similar body types
Create targeted marketing campaigns showcasing the product on curvier models
Offer size recommendations that emphasize the nee... |
Tops | Knits | This is my new favorite sweater. it is lightweight and drapey. very flattering. can be dressy or casual. | strongly positive | Sales Strategy
1 Leverage the products lightweight and drapey nature
Create marketing content that emphasizes the products lightweight and drapey nature
Use imagery and videos that showcase the products flow and drape
Highlight the products ability to be dressed up or down
2 Capitalize on the products flattering d... |
Intimate | Lounge | I have this in the blue/teal color, and i love it, so far! i'm considering buying it in other colors. this tee is stretchy, comfortable, and soft, even after being washed a few times. it fit true to size on me (xs), although it's a bit form-hugging, so if you want a looser fit, consider sizing up. the only thing about ... | strongly positive | Sales Strategy
1 Leverage the products features and customer sentiment
Highlight the products comfort stretch and softness in marketing materials
Use customer reviews to showcase the positive sentiment and fit true to size
Create a sense of urgency by emphasizing the popularity of the product and the need to act no... |
Intimate | Lounge | I love elosie sleepwear, everything is well made and beautiful designs. i am 5'5" and wear a size 4, the small fits great. i love the embroidery it is a nice touch, and the pink is a pretty contrast. | strongly positive | Sales Strategy for Elosie Sleepwear Lounge Class Product
1 Leverage the Products Features
Focus on the highquality craftsmanship and beautiful designs
Highlight the perfect fit for petite women emphasizing the small size that fits comfortably on a size 4
Highlight the embroidery details and the contrasting pink co... |
Dresses | Dresses | I was really excited to receive this dress but was disappointed that it really wasn't that special. i'm 134 lbs, 5'5" and i ordered a regular size s and it did fit. i prefer my dresses right above my knees but this was probably 2 inches above the knees. it just wasn't that flattering nor worth the price. i expected to ... | neutral | Sales Strategy for Dress Product
1 Reframe the product narrative
Focus on the dresss versatility and inclusivity Highlight its ability to flatter various body types and heights
Use imagery that emphasizes the dresss flow and grace rather than its shortness
Position the dress as a statement piece that can elevate a... |
Bottoms | Jeans | I am obsessed with denim and have two other pairs of ag jeans from retailer that i am very happy with. my recent preference has been for high-rise skinny jeans and decided to give these a try because of the versatile medium wash. when i tried these on in my normal size, they were so cute that i bought them full-priced.... | mildly negative | Sales Strategy
1 Focus on the products versatility and comfort
Highlight the products medium wash and highrise skinny jeans style as versatile and comfortable options for various occasions
Emphasize the soft and stretchy material that makes the jeans soft and comfortable to wear for extended periods
2 Address the i... |
Tops | Knits | Love this shirt, can dress up or more casual. wish i would of purchased all colors! | strongly positive | Sales Strategy for Knits Shirt in Tops Department
1 Leverage the Products Versatility
Highlight the products ability to dress up or down emphasizing its versatility in various occasions
Showcase images and videos showcasing the product in different settings from casual outings to formal events
Create a howto guid... |
Dresses | Dresses | Incredibly flattering and going to be useful for multiple occasions - i needed a 'default' black dress and this is it.
only downside - it's pictured with a beautiful grosgrain ribbon at the waist, but does not actually come with the ribbon. i'll be trying to find something similar at a ribbon/embroidery shop, as the d... | strongly positive | Target Market Women aged 2035 working professionals social event attendees
Product Features Black dress flattering versatile affordable
Customer Sentiment Strongly positive needs a ribbon to complete the look
Market Trends Increasing demand for versatile and affordable clothing items
Sales Strategy
1 Highlight the... |
Tops | Knits | This shirt runs very large. i will be returning for a smaller size. | mildly negative | Sales Strategy
1 Size Awareness
Highlight the products large size and offer a clear size guide to help customers choose the right size
Create a size conversion tool to help customers find their perfect size based on their measurements
Train sales staff to be more attentive to customer size concerns and provide pers... |
Dresses | Dresses | Flattering, flowy, comfortable. the back strops have elastic so easy on and off. flows when you walk, the ties have two different types of black fabric, matching knit on one side, a matte crepe on the other. love the pockets, very versatile piece. | strongly positive | Sales Strategy
1 Leverage the products flow and comfort
Highlight the products flowy and comfortable design emphasizing its ability to flow when walking
Use imagery and customer reviews to showcase the products comfort and ease of wear
Position the product as a perfect choice for casual and dressy occasions where c... |
Tops | Knits | I loved this t-shirt when i first tried it on: a good cut--not too drapey or fitted. but then i washed it (laid flat to dry) and it shrunk so much that it's unwearable now. so disappointing. | strongly negative | Sales Strategy
1 Reframe the product narrative
Focus on the tshirts initial fit and drape emphasizing its good cut and not too drapey or fitted qualities
Downplay the shrinkage issue highlighting its durability and longevity instead
Use highquality images and videos that showcase the tshirts fit and drape accuratel... |
Bottoms | Pants | I love these pants! they fit perfectly and are great for casual days at work. great quality too! love!!! | strongly positive | Sales Strategy
1 Leverage the products perfect fit and casual work style
Focus on the products ability to fit perfectly and its suitability for casual work days
Create marketing content that highlights the products versatility and comfort
Use customer testimonials that emphasize the products perfect fit an... |
Dresses | Dresses | I'm petite and pear shaped so i'm small on top and curvy around the hips and love the way this dress fits. it's a relaxed fit so it's not super fitted and it's loose around the waist which is great. it's a wonderful casual dress to wear with a pair of tall boots. i adore it! | mildly positive | Sales Strategy for Dress Product
Product Dresses department Dresses class
Product Review Im petite and pear shaped so Im small on top and curvy around the hips and love the way this dress fits Its a relaxed fit so its not super fitted and its loose around the waist which is great Its a wonderful casual dress to wear ... |
Bottoms | Skirts | This is a great skirt and i have received so many compliments wearing it. it's soft as butter and adorable with the ruffle on the bottom. i do find it runs small. i usually wear a 27 in jeans or a small in various tops and bottoms (and occasionally find i can fit in a 26 or xs) but i purchased a medium in this skirt. t... | strongly positive | Sales Strategy
1 Leverage the products softness and versatility
Highlight the skirts softness and buttery texture in marketing materials
Showcase its versatility by featuring various styling options on social media and the website
Offer a wide range of sizes to accommodate different body types
2 Address the size d... |
Intimate | Intimates | This little pantie is fun and playful. its a deep maroon color with small shimmering lace details. the back is sheer but the front is more filled in and opaque. the ribbons on the sides can actually be untied which is a big plus for me. i'm a small lass, but i have a big bum so i got a medium and it fits perfectly. | strongly positive | Sales Strategy to Improve Sales of Intimate Pantie
1 Leverage the Products Playful Nature and Color
Highlight the fun and playful nature of the pantie in marketing materials and social media content
Focus on the deep maroon color and its ability to be paired with various skin tones
Use imagery and language that e... |
Tops | Blouses | I tried this on in my usual size and it was tight through the chest because of the lining. i would have preferred to wear a cami beneath and then it may have worked. the color and pattern are gorgeous, the fabric feels a bit weird, kind of dry and rough? would have liked to see this in a longer length, and more tapered... | neutral | Sales Strategy for Blouses Product in Tops Department
1 Address the Tight Chest Issue
Highlight the need for a camisole underneath and offer solutions like a size guide or a separate camisole purchase
Create a howto guide showcasing the best way to wear the blouse with a camisole
Offer a bundle option that include... |
Bottoms | Shorts | I love skorts! so when i saw this online i ordered my usual size 6. arrived today & really cute. fit is good w/ some room to spare. almost too big but i'll stick w/ the 6. looks as in the pic except the lower front part & the back has a metallic sparkly fiber in the fabric. not shown in the pic though. it's understated... | strongly positive | Sales Strategy for Skort Product
1 Leverage the products unique features
Highlight the fabric patches and their special uniqueness in the marketing copy
Showcase the metallic sparkly fiber in the fabric and its understated attractiveness
Create highquality visuals that showcase the unique features of the product
... |
Tops | Blouses | Well-made and well-designed tunic top. looks great over pants. not recommended for tucking in, as the pin tucks hit right at the waistline. the ivory is a bit see-through so i wear it with a cami underneath. be aware that your bra will likely be visible through the cut-outs in front. i didn't realize that the first tim... | mildly positive | Sales Strategy
1 Focus on the products unique features
Highlight the wellmade and welldesigned tunic top and its great look over pants
Emphasize the unique cutouts in front that require a lowcut bra
Showcase the ivory color and its seethrough nature emphasizing the need for a cami underneath
2 Address cus... |
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