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0 | GOOGL | 2015 | As our founders Larry and Sergey wrote in the original founders letter, "Google is not a conventional company. We do not intend to become one." As part of that, they also explained that you could expect us to make "smaller bets in areas that might seem very speculative or even strange when compared to our current busin... | [0.011602425947785378, -0.009032023139297962, 0.001407409319654107, -0.01584974303841591, -0.020938754081726074, 0.010825478471815586, -0.023489734157919884, 0.0051084342412650585, -0.0015498497523367405, -0.018025197088718414, -0.0027160814497619867, 0.03586910665035248, -0.01210096850991249, -0.007439278997480869, 0.... |
1 | GOOGL | 2015 | To help accelerate this, we announced plans in August 2015 to create a new public holding company, called Alphabet. Alphabet is a collection of businesses -- the largest of which, of course, is Google. It also includes businesses that we combine as Other Bets and generally are pretty far afield of our main Internet pro... | [0.0020492735784500837, -0.003002309240400791, 0.004190722946077585, -0.028311248868703842, -0.012384525500237942, 0.009020095691084862, 0.0024772342294454575, 0.016012314707040787, 0.0075386930257081985, -0.015327578410506248, 0.008289270102977753, 0.015459258109331131, -0.020950322970747948, -0.0018747971625998616, 0... |
2 | GOOGL | 2015 | At Google, our innovations in search and advertising have made our website widely used and our brand one of the most recognized in the world. We generate revenues primarily by delivering online advertising that consumers find relevant and that advertisers find cost-effective. Google's core products such as Search, Andr... | [-0.0069753024727106094, -0.0069486540742218494, 0.004726816900074482, -0.00848095491528511, -0.0052064936608076096, 0.00020725626382045448, -0.02211843803524971, 0.003527624299749732, -0.015482906252145767, -0.03443014621734619, 0.009080551564693451, 0.018507536500692368, -0.012398317456245422, -0.001598090399056673, ... |
3 | GOOGL | 2015 | In many ways Google search -- and the clean white page with the blinking cursor -- is a metaphor for how we think about innovation. Imagining the ways things could be -- without constraint -- is the process we use to look for better answers to some of life's everyday problems. It's about starting with the "What if?" an... | [0.0071587273851037025, 0.01034038420766592, -0.009897038340568542, -0.010170869529247284, -0.016468985006213188, 0.016468985006213188, -0.019507205113768578, -0.005858029704540968, -0.015204145573079586, -0.027148397639393806, 0.01907690055668354, 0.03163401037454605, 2.3888911528047174e-05, 0.0015052560484036803, 0.0... |
4 | GOOGL | 2015 | It's been that way from the beginning; providing ways to access knowledge and information has been core to Google and our products have come a long way in the last decade. We used to show just ten blue links in our results. You had to click through to different websites to get your answers, which took time. Now we are ... | [0.0016204316634684801, 0.019901638850569725, 0.025861697271466255, -0.033882346004247665, -0.005206900183111429, 0.015584834851324558, -0.016432546079158783, -0.018206218257546425, -0.0169542133808136, -0.02921341545879841, -0.0019481043564155698, 0.027752744033932686, 6.281414243858308e-05, 0.0019709274638444185, -0.... |
5 | GOOGL | 2015 | Over time, we have added other services that let you access information quickly and easily. What if we could develop a smarter email service with plenty of storage? That's Gmail. What if we could make a simpler, speedier, safer browser? That's Chrome. What if we could provide easy access to movies, books, music and app... | [0.0033183591440320015, -0.004567662253975868, 0.022939961403608322, -0.02380562014877796, -0.012197921052575111, 0.004200413357466459, 0.0014362068613991141, -0.013096369802951813, -0.0031937567982822657, -0.03302619978785515, 0.005689084064215422, 0.0022723546717315912, 0.00916155707091093, 0.01318818237632513, -0.00... |
6 | GOOGL | 2015 | As devices proliferate, it's more and more important to ensure that you can navigate effortlessly across them -- that the technology gets out of the way, so you can move through this multi-screen world as easily as possible. It's why we're investing so much in platforms like our Chrome browser, Chrome OS and our Androi... | [0.007735916413366795, -0.004537998232990503, 0.023106226697564125, -0.03094366565346718, 0.007235078141093254, 0.023349879309535027, -0.023444632068276405, -0.021427743136882782, -0.02217223308980465, -0.01009797677397728, 0.0014128368347883224, 0.005593818612396717, -0.01571548357605934, 0.015620729885995388, -0.0069... |
7 | GOOGL | 2015 | Our advertising solutions help millions of companies grow their businesses, and we offer a wide range of products across screens and devices. We generate revenues primarily by delivering both performance advertising and brand advertising. | [-0.007855240255594254, -0.012418637983500957, -0.0013094756286591291, -0.016420485451817513, -0.004789308644831181, 0.0030788411386311054, -0.010695261880755424, 0.0022591077722609043, -0.011715087108314037, -0.0120765445753932, -0.0025447234511375427, 0.03077550232410431, -0.010449986904859543, -0.005492859054356813,... |
8 | GOOGL | 2015 | •Performance advertising creates and delivers relevant ads that users will click, leading to direct engagement with advertisers. Most of our performance advertisers pay us when a user engages in their ads. Performance advertising lets our advertisers connect with users while driving measurable results. | [-0.02428300864994526, 0.005943667143583298, -0.00793792400509119, -0.021793445572257042, -0.010271074250340462, 0.0007604733109474182, -0.004926987458020449, 0.011176961474120617, -0.018899818882346153, -0.013282010331749916, 0.009410806000232697, 0.055265676230192184, -0.012558603659272194, -0.008954604156315327, -0.... |
9 | GOOGL | 2015 | Table of ContentsAlphabet Inc. and Google Inc. | [0.014084986411035061, -0.009562826715409756, 0.009431558661162853, -0.020648354664444923, -0.01764233224093914, 0.01357304397970438, -0.028248732909560204, -0.007318154908716679, -0.01002226211130619, -0.00032550201285630465, 0.020700860768556595, 0.013395832851529121, -0.004272752441465855, 0.01354678999632597, 0.015... |
10 | GOOGL | 2015 | For performance advertisers, AdWords, our primary auction-based advertising program, helps create simple text-based ads that appear on Google websites and the websites of Google Network Members, who use our advertising programs to deliver relevant ads alongside their search results and content. In addition, our partner... | [-0.019488772377371788, 0.00013763780589215457, 0.004078279249370098, -0.01997631974518299, 0.0013769957004114985, 0.00959943886846304, -0.015403904020786285, 0.0009915686678141356, -0.01968642696738243, -0.026815179735422134, -0.0009273308678530157, 0.03918837383389473, -0.02108318731188774, -0.0002923645079135895, -0... |
11 | GOOGL | 2015 | •Brand advertising helps enhance users' awareness of and affinity with advertisers' products and services, through videos, text, images, and other interactive ads that run across various devices. We help brand advertisers deliver digital videos and other types of ads to specific audiences for their brand-building marke... | [-0.026833273470401764, 0.0019650463946163654, -0.005657893605530262, -0.03055066242814064, 0.007513316348195076, 0.005068870726972818, -0.008318314328789711, -0.01067440677434206, -0.01649264618754387, -0.015000454150140285, -0.006489070598036051, 0.03426805138587952, -0.029922371730208397, -0.016165411099791527, -0.0... |
12 | GOOGL | 2015 | We have built a world-class ad technology platform for brand advertisers, agencies, and publishers to power their digital marketing businesses. We aim to ensure great user experiences by serving the right ads at the right time and by building deep partnerships with brands and agencies. We also seek to improve the measu... | [-0.005820728838443756, -0.008351622149348259, -0.017107145860791206, -0.04148450121283531, -0.004794691223651171, 0.015270048752427101, -0.01652083732187748, -0.004869608208537102, -0.006696932949125767, -0.018996357917785645, 0.01657295413315296, 0.026084162294864655, -0.005908675026148558, -0.01586938463151455, -0.0... |
13 | GOOGL | 2015 | Furthermore, we have invested significantly in programmatic advertising to help advertisers reach users when and where it matters, giving them access to top-tier inventory across screens and formats, as well as the real-time insights that advertisers need to make their buys count. | [-0.014183173887431622, -0.011261207051575184, -0.008384492248296738, -0.03265879303216934, -0.0031950927805155516, 0.00972911436110735, -0.02738373912870884, -0.00952224899083376, -0.008765899576246738, -0.003830232657492161, 0.013278139755129814, 0.035141173750162125, 0.0003583772631827742, -0.017984315752983093, -0.... |
14 | GOOGL | 2015 | We have allocated substantial resources to stopping bad advertising practices and protecting users on the web. We focus on creating the best advertising experiences for our users and advertisers in many ways, ranging from removing hundreds of millions of bad ads from our systems every year to closely monitoring the sit... | [-0.0008594467071816325, -0.005050698295235634, 0.0059151132591068745, -0.03455008938908577, 0.0009364491561427712, 0.010936004109680653, -0.013592174276709557, -0.009703964926302433, -0.007458474021404982, -0.014307552017271519, 0.015155407600104809, 0.014042597264051437, 0.007518088910728693, -0.0075379605405032635, ... |
15 | GOOGL | 2015 | Fast search and high-quality ads matter only if you have access to the Internet. Right now, only a fraction of the seven billion people in the world are fortunate enough to be able to get online. That leaves out billions of people. With so much useful and life-changing information available today, it is unfortunate tha... | [-0.011714083142578602, 0.014836534857749939, 0.024288631975650787, -0.03444474935531616, -0.009458616375923157, -0.008213547058403492, -0.0241843331605196, -0.012730997987091541, -0.02123788744211197, -0.021811531856656075, 0.0030751912854611874, 0.0482904426753521, -0.002941558137536049, 0.0007239818223752081, -0.005... |
16 | GOOGL | 2015 | Those people will be able to learn and start businesses, to grow and prosper in ways they simply could not without an Internet connection. Creating platforms for other people's success is a huge part of who we are. We want the world to join us online and to be greeted with the best possible experience once they get the... | [-0.010348111391067505, -0.01710645854473114, 0.01746932417154312, -0.02804422564804554, -0.01122287381440401, -0.008086689747869968, -0.004117861855775118, 0.004098422359675169, 0.015564286150038242, -0.027318496257066727, -0.007989494130015373, 0.018441280350089073, -0.005867385771125555, -0.01609562337398529, -0.004... |
17 | GOOGL | 2015 | And there are people around the world whose lives we can improve every day by bringing information into their homes, into their schools, and into their pockets -- showing them just how powerful the simple idea of "getting online" can be. | [-0.004926107358187437, 0.005121359135955572, 0.009640959091484547, -0.03802609071135521, 0.0015051994705572724, -0.015031189657747746, -0.007630825042724609, 0.005284602753818035, 0.008450242690742016, -0.029703883454203606, 0.004113091621547937, 0.03464599326252937, 0.002546275733038783, 0.0005401433445513248, 0.0085... |
18 | GOOGL | 2015 | At Google, we are helping people get online by tailoring hardware and software experiences that suit the needs of emerging markets, primarily through Android and Chrome. We're also making sure our core Google apps are fast and useful, especially for users in areas where speed, size and connectivity are central concerns... | [0.008358302526175976, 0.011009947396814823, 0.012616804800927639, -0.020975107327103615, 0.005987692158669233, 0.0005050359177403152, -0.008431040681898594, 0.00011561685096239671, 0.0034187044948339462, -0.0414741113781929, -0.0036005505826324224, 0.02254890277981758, -0.012134086340665817, -0.00159445870667696, -0.0... |
19 | GOOGL | 2015 | Other Alphabet companies are pursuing initiatives with similar goals too. That's why we're investing in new projects, like Project Loon. We asked, what if we could use a network of balloons that could fly at the edge of space and provide connectivity in rural and remote areas? Loon has helped students in Brazil and far... | [0.0037392841186374426, -0.019728409126400948, 0.009301302023231983, -0.012973573990166187, 0.004151409491896629, 0.018575798720121384, -0.03653508424758911, -0.010648248717188835, 0.008188898675143719, -0.007558983284980059, -0.014193196780979633, 0.019580982625484467, -0.003973827231675386, -0.02058616653084755, 0.01... |
20 | GOOGL | 2015 | The idea of trying new things is reflected in some of our new, ambitious projects both within Google and Other Bets. Everything might not fit into a neat little box. We believe that is exactly how to stay relevant. Many companies get comfortable doing what they have always done, making only incremental changes. This in... | [0.004675775766372681, -0.017536671832203865, 0.0077963112853467464, -0.0038110085297375917, -0.006951655261218548, 0.01565965823829174, -0.03158746287226677, -0.0054567474871873856, 0.002161917742341757, -0.010960420593619347, 0.020767817273736, 0.03107798658311367, 0.016397057101130486, 0.0074075013399124146, 0.01081... |
21 | GOOGL | 2015 | Table of ContentsAlphabet Inc. and Google Inc. | [0.014084986411035061, -0.009562826715409756, 0.009431558661162853, -0.020648354664444923, -0.01764233224093914, 0.01357304397970438, -0.028248732909560204, -0.007318154908716679, -0.01002226211130619, -0.00032550201285630465, 0.020700860768556595, 0.013395832851529121, -0.004272752441465855, 0.01354678999632597, 0.015... |
22 | GOOGL | 2015 | We won't become complacent, relying solely on small tweaks as the years wear on. As we said in the 2004 Founders' IPO Letter, we will not shy away from high-risk, high-reward projects that we believe in because they are the key to our long-term success. We won't stop asking "What if?" and then working hard to find the ... | [-0.00010981176455970854, -0.021124018356204033, -0.008433543145656586, -0.025876253843307495, -0.009558016434311867, 0.01288458053022623, -0.031378135085105896, 1.4314748113974929e-05, 0.005967066623270512, 0.0027358816005289555, 0.021860281005501747, 0.01570245437324047, 0.01319247204810381, -0.01256999559700489, 0.0... |
23 | GOOGL | 2015 | As explained in the letter from our CEO in August 2015, our Alphabet reorganization was implemented to better allow us to structure teams in ways that we believe will produce the fastest, most focused innovation possible for moonshot projects. | [-0.014891414903104305, 0.0013680167030543089, -0.0026617744006216526, -0.024990646168589592, -0.01697726920247078, 0.01126757264137268, -0.018363438546657562, 0.019498776644468307, -0.014614180661737919, 0.006389578804373741, 0.011723028495907784, 0.01065369788557291, 0.0008721312624402344, -0.009564565494656563, -0.0... |
24 | GOOGL | 2015 | We continue to invest in our existing products and services, including search and advertising, as well as developing new products and services through research and product development. We often release early-stage products. We then use data and user feedback to decide if and how to invest further in those products. | [0.00013911792484577745, 0.0005815047188661993, 0.00010397937148809433, -0.030807850882411003, 0.001555330236442387, 0.01856875605881214, -0.015968604013323784, 0.0018532642861828208, 0.002309603849425912, -0.013447245582938194, 0.010597585700452328, 0.03818807750940323, -0.01102437824010849, -0.01565343514084816, -0.0... |
25 | GOOGL | 2015 | Our research and development expenses, which includes the vast majority of engineering and technical headcount responsible for research and development, as well as their associated costs, were $7.1 billion, $9.8 billion, and $12.3 billion in 2013, 2014 and 2015, respectively, which included stock-based compensation exp... | [-0.008967971429228783, -0.0022419928573071957, -0.0013391495449468493, -0.0429573692381382, 0.001792613766156137, -0.011373374611139297, 0.004317306913435459, -0.006902461871504784, 0.003774783806875348, 0.0036473236978054047, -0.0018743190448731184, 0.019282445311546326, 0.005055922549217939, -0.011013871990144253, -... |
26 | GOOGL | 2015 | Our business is characterized by rapid change as well as new and disruptive technologies. We face formidable competition in every aspect of our business, particularly from companies that seek to connect people with online information and provide them with relevant advertising. We face competition from: | [-0.023836590349674225, 0.0013620206154882908, 0.010378547944128513, -0.022853773087263107, -0.006027944851666689, 0.017664499580860138, -0.012232796289026737, 0.02519943006336689, -0.002995954127982259, -0.03131910413503647, -0.007325263228267431, 0.04738488793373108, 0.005624989978969097, -0.01352356281131506, 0.0165... |
27 | GOOGL | 2015 | •General purpose search engines and information services, such as Yahoo, Microsoft's Bing, Yandex, Baidu, Naver, WebCrawler, and MyWebSearch. | [-0.01892646588385105, -0.0074057262390851974, 0.016018696129322052, -0.014759527519345284, -0.019796200096607208, -0.0034140332136303186, -0.022587141022086143, -0.019458690658211708, 0.00199260120280087, -0.016057640314102173, 0.010871684178709984, 0.031466223299503326, 0.020601030439138412, 0.001564224367029965, -0.... |
28 | GOOGL | 2015 | •Vertical search engines and e-commerce websites, such as Kayak (travel queries), LinkedIn (job queries), WebMD (health queries), and Amazon and eBay (e-commerce). Some users will navigate directly to such content, websites, and apps rather than go through Google. | [0.0050737583078444, 0.008133807219564915, 0.011509732343256474, -0.023993415758013725, -0.020281871780753136, 0.008982723578810692, -0.03503591567277908, -0.005537701305001974, -0.0029925962444394827, -0.02646777778863907, 0.01189141534268856, 0.016017545014619827, 0.025441180914640427, 0.020018642768263817, -0.009673... |
29 | GOOGL | 2015 | •Social networks, such as Facebook and Twitter. Some users are increasingly relying on social networks for product or service referrals, rather than seeking information through traditional search engines. | [-0.029463402926921844, 0.009508413262665272, 0.010142307728528976, -0.02265537902712822, -0.0007575035560876131, -0.008158218115568161, -0.013324456289410591, -0.007708153687417507, 0.0026449235156178474, -0.0276377871632576, 0.005305694416165352, 0.0272320955991745, 0.02018319070339203, 0.001020569703541696, -0.00545... |
30 | GOOGL | 2015 | •Other forms of advertising, such as television, radio, newspapers, magazines, billboards, and yellow pages. Our advertisers typically advertise in multiple media, both online and offline. | [-0.011327013373374939, -0.003080289112403989, -0.011047410778701305, -0.03141491115093231, -0.00722617469727993, 0.009214459918439388, -0.011097118258476257, -0.006716676522046328, -0.015583187341690063, -0.013756449334323406, 0.010351510718464851, 0.04523349180817604, -0.010643540881574154, 0.0022974016610533, -0.005... |
31 | GOOGL | 2015 | •Other online advertising platforms and networks, including Criteo, AppNexus, and Facebook, that compete for advertisers with AdWords, our primary auction-based advertising program. | [-0.008891411125659943, -0.0014992292271927, -0.006485383491963148, -0.006670208647847176, -0.008719787932932377, 0.022561872377991676, -0.01600058004260063, 0.003361507784575224, 0.0008721437770873308, -0.012422892265021801, 0.008297329768538475, 0.02928158827126026, 0.0028598394710570574, -0.01428434532135725, -0.005... |
32 | GOOGL | 2015 | •Other operating systems and mobile device companies. | [0.005468230228871107, -0.017279472202062607, 0.010477116331458092, -0.026520410552620888, -0.00046398898120969534, 0.024858662858605385, -0.013807366602122784, 0.0017833388410508633, 0.014172140508890152, -0.010666257701814175, 0.011787599883973598, 0.03739607706665993, -0.0019437718437984586, -0.00258043734356761, -0... |
33 | GOOGL | 2015 | •Providers of online products and services that provide answers, information, and services. A number of our online products and services, including Gmail, YouTube, and Google Docs, compete directly with new and established companies, which offer communication, information, storage and entertainment services, either on ... | [-0.011277108453214169, -0.005442203022539616, 0.009248144924640656, -0.01941259764134884, -0.011224748566746712, 0.007611884735524654, -0.002912543946877122, 0.00229076505638659, -0.00028716374072246253, -0.02856256626546383, 0.00829256884753704, 0.023535974323749542, 0.006122887600213289, 0.00279309693723917, -0.0128... |
34 | GOOGL | 2015 | •Users, for whom other products and services are literally one click away, primarily on the basis of the relevance and usefulness of our search results and the features, availability, and ease of use of our products and services. | [-0.006121973507106304, 0.007267547305673361, 0.005888183135539293, -0.02609102986752987, -0.026451734825968742, 0.006115294061601162, -0.005270307883620262, -0.012471058405935764, -0.013085593469440937, -0.027413615956902504, 0.003191241528838873, 0.02864268608391285, -0.012344143353402615, -0.015443538315594196, -0.0... |
35 | GOOGL | 2015 | •Advertisers, primarily based on our ability to generate sales leads, and ultimately customers, and to deliver their advertisements in an efficient and effective manner across a variety of distribution channels. | [-0.02567061223089695, -0.017276566475629807, -0.01561832521110773, -0.019359009340405464, -0.02907707914710045, 0.023022567853331566, -0.00698004150763154, -0.0013167918659746647, -0.012366114184260368, -0.014152901247143745, 0.002100118435919285, 0.04550524428486824, 0.0019571110606193542, -0.021017251536250114, -0.0... |
36 | GOOGL | 2015 | •Content providers (Google Network Members, the parties who use our advertising programs to deliver relevant ads alongside their search results and content, as well as other content providers for whom we distribute or license content), primarily based on the quality of our advertiser base, our ability to help these par... | [0.0013731480576097965, 0.000362679420504719, 0.008252091705799103, -0.022340063005685806, -0.01744162105023861, 0.017758501693606377, -0.011856605298817158, 0.004502341151237488, -0.010384432040154934, -0.038712210953235626, 0.006598372478038073, 0.03757672384381294, -0.01675504632294178, -0.025059951469302177, -0.016... |
37 | GOOGL | 2015 | We rely on various intellectual property laws, confidentiality procedures and contractual provisions to protect our proprietary technology and our brand. We have registered, and applied for the registration of, U.S. and international trademarks service marks, domain names and copyrights. We have also filed patent appli... | [0.00966976210474968, -0.013232652097940445, 0.01667064242064953, -0.04459528625011444, 0.015329629182815552, 0.019168609753251076, -0.00544622540473938, 0.009617173112928867, 0.024782462045550346, -0.010471740737557411, 0.009479127824306488, 0.0014494782080873847, 0.007119206245988607, -0.012023109942674637, -0.009945... |
38 | GOOGL | 2015 | Table of ContentsAlphabet Inc. and Google Inc. | [0.014084986411035061, -0.009562826715409756, 0.009431558661162853, -0.020648354664444923, -0.01764233224093914, 0.01357304397970438, -0.028248732909560204, -0.007318154908716679, -0.01002226211130619, -0.00032550201285630465, 0.020700860768556595, 0.013395832851529121, -0.004272752441465855, 0.01354678999632597, 0.015... |
39 | GOOGL | 2015 | countries covering certain of our technology, and acquired patent assets to supplement our portfolio. We have licensed in the past, and expect that we may license in the future, certain of our rights to other parties. | [0.009334963746368885, -0.015306211076676846, 0.016844654455780983, -0.040990397334098816, -0.0022555149625986814, 0.037678834050893784, -0.019856354221701622, -0.0013412490952759981, 0.01117327343672514, -0.0006706245476379991, 0.026805425062775612, 0.012157616205513477, 0.007535766344517469, -0.01305069588124752, 0.0... |
40 | GOOGL | 2015 | We take great pride in our culture. We embrace collaboration and creativity, and encourage the iteration of ideas to address complex technical challenges. Transparency and open dialogue are central to how we work, and we like to ensure that company news reaches our employees first through internal channels. | [0.002222097013145685, 0.0064748739823699, 0.004637274891138077, -0.01279661525040865, 0.009547526948153973, 0.005003463011234999, -0.022610459476709366, 0.019947273656725883, 0.0098671093583107, -0.02597939223051071, 0.004174546338617802, -0.004697196651250124, -0.0049035935662686825, -0.019161632284522057, -0.0167114... |
41 | GOOGL | 2015 | Despite our rapid growth, we still cherish our roots as a startup and wherever possible empower employees to act on great ideas regardless of their role or function within the company. We strive to hire great employees, with backgrounds and perspectives as diverse as those of our global users. We work to provide an env... | [-0.008563607931137085, -0.01950897090137005, -0.0023968068417161703, -0.03813481703400612, -0.028152862563729286, 0.0022011150140315294, -0.014451089315116405, 0.024580232799053192, 0.008409731090068817, -0.018545564264059067, -0.009199189022183418, -0.009306233376264572, -0.006074809469282627, -0.020967459306120872, ... |
42 | GOOGL | 2015 | Our employees are among our best assets and are critical for our continued success. We expect to continue investing in hiring talented employees and to provide competitive compensation programs to our employees. As of December 31, 2015, we had 61,814 full-time employees: 23,336 in research and development, 19,082 in sa... | [-0.005606179125607014, 0.005245015025138855, -0.00589250773191452, -0.04005994275212288, -0.01416023913770914, 0.015448717400431633, -0.008127821609377861, 0.02686280757188797, 0.003777582198381424, -0.010294806212186813, -0.0007739813881926239, 0.01237068697810173, -0.02310149371623993, -0.018962746486067772, -0.0327... |
43 | GOOGL | 2015 | Our business is affected by both seasonal fluctuations in Internet usage and traditional retail seasonality. Internet usage generally slows during the summer months, and commercial queries typically increase significantly in the fourth quarter of each year. | [0.002534296829253435, -0.018417181447148323, 0.02410483919084072, -0.027986891567707062, -0.005726350471377373, 0.0035854175221174955, -0.018726713955402374, 0.0019216806394979358, -0.0017878722865134478, -0.030927451327443123, 0.010169430635869503, 0.03518352285027504, -0.0014912370825186372, 0.003059857292100787, 0.... |
44 | GOOGL | 2015 | Please refer to Note 16 of the Notes to Consolidated Financial Statements included in Part II of this Annual Report on Form 10-K. | [-0.028931207954883575, -0.02245842106640339, 0.00975351594388485, -0.013452251441776752, -0.003616400994360447, 0.007239135447889566, -0.02725917659699917, -0.00515859667211771, -0.005041427910327911, -0.0078344801440835, 0.02259775623679161, 0.017176320776343346, -0.008619828149676323, 0.0007156800711527467, 0.003850... |
45 | GOOGL | 2015 | As part of the Alphabet reorganization, we expect to convert Google Inc. into a limited liability company. | [-0.0020961803384125233, -0.00154179148375988, -0.0006872453377582133, -0.030468422919511795, -0.019170701503753662, 0.01772732101380825, -0.0257708802819252, 0.007715518120676279, 0.010746615007519722, -0.01136989239603281, 0.037685319781303406, 0.030914559960365295, 0.002373374765738845, -0.004933732561767101, 0.0123... |
46 | GOOGL | 2015 | Our websites are located at www.google.com and www.abc.xyz, and our investor relations website is located at www.abc.xyz/investor. Our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and our Proxy Statements are available through our investor relations website, free of charge, after we file them with the S... | [-0.012926061637699604, -0.03178032860159874, -0.0028255623765289783, -0.04077573120594025, -0.020774489268660545, 0.014627198688685894, -0.011141156777739525, -0.013776630163192749, 0.03178032860159874, 0.013299796730279922, 0.004307613242417574, 0.019911032170057297, -0.003136470913887024, -0.0018767275614663959, -0.... |
47 | GOOGL | 2015 | We webcast via our investor relations website our earnings calls and certain events we participate in or host with members of the investment community. Our investor relations website also provides notifications of news or announcements regarding our financial performance, including SEC filings, investor events, press a... | [-0.011596119962632656, -0.02473752386868, 0.007284908555448055, -0.031061500310897827, -0.0009333383641205728, 0.0010623824782669544, -0.02564651519060135, -0.007064153905957937, 0.0021491129882633686, -0.008265319280326366, -0.0002062474814010784, 0.02391943335533142, -0.002892537275329232, 0.003483380889520049, -0.0... |
48 | GOOGL | 2015 | Table of ContentsAlphabet Inc. and Google Inc. | [0.014084986411035061, -0.009562826715409756, 0.009431558661162853, -0.020648354664444923, -0.01764233224093914, 0.01357304397970438, -0.028248732909560204, -0.007318154908716679, -0.01002226211130619, -0.00032550201285630465, 0.020700860768556595, 0.013395832851529121, -0.004272752441465855, 0.01354678999632597, 0.015... |
49 | GOOGL | 2015 | Our operations and financial results are subject to various risks and uncertainties, including those described below, which could adversely affect our business, financial condition, results of operations, cash flows, and the trading price of our common and capital stock. | [-0.024090571328997612, -0.024390144273638725, -0.005067757796496153, -0.03138015419244766, -0.011889259330928326, 0.0016460850602015853, -0.0329778715968132, 0.007870002649724483, 0.0027195510920137167, -0.013568109832704067, -0.01861090399324894, 0.017337722703814507, -0.021082371473312378, -0.006628027651458979, 0.0... |
50 | GOOGL | 2015 | We face intense competition. If we do not continue to innovate and provide products and services that are useful to users, we may not remain competitive, and our revenues and operating results could be adversely affected. | [-0.0213837381452322, -0.022382499650120735, 0.005915740970522165, -0.006245460361242294, 0.004177511669695377, 0.021038014441728592, -0.027786055579781532, 0.015519216656684875, 0.002821821253746748, -0.017836855724453926, 0.014187534339725971, 0.030731121078133583, 0.015544825233519077, -0.02632632665336132, -0.01402... |
51 | GOOGL | 2015 | Our businesses are rapidly evolving, intensely competitive, and subject to changing technologies, shifting user needs, and frequent introductions of new products and services. Competing successfully depends heavily on our ability to deliver innovative products and technologies to the marketplace rapidly and, for Google... | [-0.020054884254932404, 0.0007280894787982106, 0.0030075758695602417, 0.0015054296236485243, -0.004711649846285582, 0.020238753408193588, -0.026017501950263977, 0.0076371412724256516, -0.010953354649245739, -0.04055630788207054, 0.004491663537919521, 0.036616250872612, -0.0034541154745966196, -0.017139242962002754, -0.... |
52 | GOOGL | 2015 | We have many competitors in different industries, including general purpose search engines and information services, vertical search engines and e-commerce websites, social networks, providers of online products and services, other forms of advertising and online advertising platforms and networks, other operating syst... | [-0.014154934324324131, -0.0042091961950063705, 0.0036074151284992695, -0.011374968104064465, -0.012120652943849564, 0.03275781497359276, -0.014207263477146626, 0.01746472902595997, -0.00571037782356143, -0.017988016828894615, -0.0019803172908723354, 0.03655165061354637, -0.004336747340857983, -0.020552128553390503, -0... |
53 | GOOGL | 2015 | Our competitors are constantly developing innovations in search, online advertising, wireless mobile devices, operating systems, and many other web-based products and services. The research and development of new, technologically advanced products is also a complex and uncertain process requiring high levels of innovat... | [-0.008907975628972054, -0.004555215127766132, 0.004104591440409422, -0.005498911719769239, -0.00280660018324852, 0.0323403924703598, -0.013250940479338169, 0.0038596875965595245, -0.016248567029833794, -0.013290125876665115, 0.007262221071869135, 0.03649396449327469, 0.0049895113334059715, -0.01470730360597372, -0.015... |
54 | GOOGL | 2015 | Our ongoing investment in new businesses and new products, services, and technologies is inherently risky, and could disrupt our ongoing businesses. | [-0.002775791333988309, -0.03676700219511986, 0.017979038879275322, -0.02120169624686241, -0.019714314490556717, 0.011507628485560417, -0.03347910940647125, 0.013908312655985355, 0.022141093388199806, -0.0009875097312033176, 0.011305396445095539, 0.03251361474394798, 0.0026322719641029835, -0.010463852435350418, -0.002... |
55 | GOOGL | 2015 | We have invested and expect to continue to invest in new businesses, products, services, and technologies. Such endeavors may involve significant risks and uncertainties, including insufficient revenues from such investments to offset any new liabilities assumed and expenses associated with these new investments, inade... | [-0.003282244084402919, -0.03666871413588524, -0.003115753410384059, -0.03484750911593437, -0.005939298775047064, 0.01671701855957508, -0.02568712644279003, 0.00996905192732811, 0.0085555799305439, 0.0068634916096925735, 0.007019788958132267, 0.024966800585389137, 0.0018161070765927434, 0.00491317268460989, 0.005820376... |
56 | GOOGL | 2015 | Table of ContentsAlphabet Inc. and Google Inc. | [0.014084986411035061, -0.009562826715409756, 0.009431558661162853, -0.020648354664444923, -0.01764233224093914, 0.01357304397970438, -0.028248732909560204, -0.007318154908716679, -0.01002226211130619, -0.00032550201285630465, 0.020700860768556595, 0.013395832851529121, -0.004272752441465855, 0.01354678999632597, 0.015... |
57 | GOOGL | 2015 | More people are using devices other than desktop computers to access the Internet and accessing new devices to make search queries. If manufacturers and users do not widely adopt versions of our search technology, products, or operating systems developed for these devices, our business could be adversely affected. | [-0.01414001826196909, -0.00199524755589664, 0.01994917541742325, -0.03408919274806976, 0.0053239609114825726, 0.027091799303889275, -0.020596105605363846, -0.0016808600630611181, -0.0006741593824699521, -0.01363831851631403, 0.011710734106600285, 0.03247847408056259, -0.008654325269162655, 0.006099615711718798, -0.004... |
58 | GOOGL | 2015 | The number of people who access the Internet through devices other than desktop computers, including mobile phones, smartphones, handheld computers such as netbooks and tablets, video game consoles, and television set-top devices, is increasing dramatically. The functionality and user experience associated with some al... | [-0.014182263053953648, -0.00913272425532341, 0.014645024202764034, -0.01574748381972313, 0.0019293049117550254, 0.03565981611609459, -0.005777706857770681, -0.0045935832895338535, -0.014576970599591732, -0.020933128893375397, 0.010010608471930027, 0.03353656083345413, -0.014427253976464272, 0.009296051226556301, -0.00... |
59 | GOOGL | 2015 | We generate a significant portion of our revenues from advertising, and reduced spending by advertisers or a loss of partners could seriously harm our business. | [-0.0005131054203957319, -0.027724729850888252, 0.004215171094983816, -0.017639469355344772, -0.017639469355344772, 0.0030924235470592976, -0.014706048183143139, 0.013927263207733631, 0.013148479163646698, -0.028140081092715263, 0.03597984462976456, 0.047921206802129745, -0.00553910480812192, -0.016588110476732254, -0.... |
60 | GOOGL | 2015 | We generated 90% of total Google segment revenues from advertising in 2015. Many of our advertisers, companies that distribute our products and services, digital publishers, and content partners can terminate their contracts with us at any time. Those partners may not continue to do business with us if we do not create... | [-0.007541467435657978, -0.019459737464785576, -0.002127794548869133, -0.023561352863907814, -0.003993505146354437, 0.004350594710558653, -0.028803033754229546, 0.004894419107586145, -0.011007528752088547, -0.029825162142515182, 0.02333858236670494, 0.05008425563573837, -0.003800218226388097, -0.00936295185238123, -0.0... |
61 | GOOGL | 2015 | In addition, expenditures by advertisers tend to be cyclical, reflecting overall economic conditions and budgeting and buying patterns. Adverse macroeconomic conditions can also have a material negative impact on the demand for advertising and cause our advertisers to reduce the amounts they spend on advertising, which... | [-0.018071822822093964, -0.03556514531373978, -0.0033452364150434732, -0.020813407376408577, -0.017694540321826935, 0.010450719855725765, -0.011519686318933964, -0.008350514806807041, -0.0034206928685307503, -0.012261674739420414, 0.03327629715204239, 0.03911159932613373, 0.016424356028437614, 0.001135776867158711, -0.... |
62 | GOOGL | 2015 | Our revenue growth rate could decline over time, and we anticipate downward pressure on our operating margin in the future. | [-0.026888413354754448, -0.0341285839676857, 0.010534066706895828, -0.014825723133981228, -0.004365209955722094, 0.01953311450779438, -0.026325572282075882, 0.0027582368347793818, -0.010303813964128494, -0.0070099192671477795, 0.014748972840607166, 0.04443879425525665, 0.016949165612459183, -0.008327476680278778, 0.004... |
63 | GOOGL | 2015 | •the rate of user adoption of our products, services, and technologies. | [-0.001186366192996502, -0.005732209887355566, -0.0016269932966679335, -0.02522691711783409, -0.0002485120785422623, -0.00395996356382966, -0.008841754868626595, -0.009393553249537945, -0.022513367235660553, -0.007374620996415615, 0.0037554737646132708, 0.018709205090999603, 0.02459072507917881, -0.020825514569878578, ... |
64 | GOOGL | 2015 | We believe our margins could experience downward pressure as a result of increasing competition and increased costs for many aspects of our business. For instance, the margin on revenues we generate from our Google Network Members is significantly less than the margin on revenues we generate from advertising on Google ... | [-0.020333558320999146, -0.010692073963582516, 0.021503834053874016, -0.0214107446372509, 0.0009583302889950573, 0.021942688152194023, -0.03489552438259125, -0.004521523602306843, -0.013777348212897778, -0.031092124059796333, 0.002508448204025626, 0.04774197190999985, 0.002254112623631954, 0.005977720487862825, -0.0028... |
65 | GOOGL | 2015 | Additionally, our margins could experience downward pressure because the margin on the sale of digital content and apps, advertising revenues from mobile devices and newer advertising formats are generally less than the margin on revenues we generate from advertising on our websites or traditional formats. Further, our... | [-0.01967385783791542, -0.00841757282614708, 0.010264050215482712, -0.03432739898562431, -0.015941476449370384, 0.012977912090718746, -0.03469537943601608, -0.01135485153645277, -0.008010164834558964, -0.007799889426678419, 0.009455805644392967, 0.057247377932071686, -0.010250908322632313, 0.010362616740167141, -0.0005... |
66 | GOOGL | 2015 | Table of ContentsAlphabet Inc. and Google Inc. | [0.014084986411035061, -0.009562826715409756, 0.009431558661162853, -0.020648354664444923, -0.01764233224093914, 0.01357304397970438, -0.028248732909560204, -0.007318154908716679, -0.01002226211130619, -0.00032550201285630465, 0.020700860768556595, 0.013395832851529121, -0.004272752441465855, 0.01354678999632597, 0.015... |
67 | GOOGL | 2015 | adversely if we spend a proportionately larger amount to promote or distribute certain products or if we invest more heavily in our R&D efforts across the Company (such as our Other Bets businesses) than we have historically. | [-0.01303110271692276, -0.02613014727830887, 0.00357370194979012, -0.023344561457633972, -0.007099844980984926, 0.016509687528014183, -0.018914801999926567, 0.012147868983447552, 0.0013749579666182399, 0.001759674516506493, 0.005384332034736872, 0.02659214660525322, -0.003222106723114848, -0.0006789863691665232, 0.0057... |
68 | GOOGL | 2015 | We are subject to increased regulatory scrutiny that may negatively impact our business. | [-0.008266691118478775, -0.03726819157600403, 0.015859080478549004, -0.03125133737921715, -0.020644035190343857, 0.019451038911938667, -0.014484540559351444, 0.008305593393743038, 0.00986816082149744, -0.015055104158818722, -0.00033451736089773476, -0.0008477410883642733, 0.014017715118825436, -0.022342760115861893, 0.... |
69 | GOOGL | 2015 | The growth of our company and our expansion into a variety of new fields involves a variety of new regulatory issues, and we have experienced increased regulatory scrutiny as we have grown. For instance, several regulatory agencies have sought to review our search and other businesses on potential competition concerns.... | [0.006216494832187891, -0.02981286309659481, 0.02707628905773163, -0.0312337763607502, -0.0176693182438612, 0.024839667603373528, 0.0026724350173026323, 0.030602259561419487, -0.008249190635979176, -0.016353657469153404, -0.006377663463354111, -0.0044403537176549435, 0.003683848772197962, -0.018313990905880928, 0.01183... |
70 | GOOGL | 2015 | We are regularly subject to claims, suits, government investigations, and other proceedings that may result in adverse outcomes. | [0.0009055977570824325, -0.016186540946364403, -0.0013681869022548199, -0.036158643662929535, -0.024697527289390564, 0.01754412055015564, -0.013862987980246544, 0.011467641219496727, -0.0009512855904176831, -0.0010769270593300462, 0.0035244885366410017, 0.004735215567052364, 0.01463315449655056, -0.00010055398161057383... |
71 | GOOGL | 2015 | We are regularly subject to claims, suits, and government investigations involving competition, intellectual property, privacy, consumer protection, tax, labor and employment, commercial disputes, content generated by our users, goods and services offered by advertisers or publishers using our platforms, and other matt... | [0.009051882661879063, -0.020443975925445557, 0.01019569393247366, -0.04086165875196457, -0.024822011590003967, 0.018261533230543137, -0.01107655931264162, 0.016802188009023666, 0.011891689151525497, -0.02834547497332096, -0.01019569393247366, 0.022534389048814774, 0.002136428374797106, -0.013791467063128948, 0.0074676... |
72 | GOOGL | 2015 | Such claims, suits, and government investigations are inherently uncertain and their results cannot be predicted with certainty. Regardless of the outcome, any of these types of legal proceedings can have an adverse impact on us because of legal costs, diversion of management resources, and other factors. Determining r... | [0.007929163053631783, -0.01382589340209961, 0.00798933394253254, -0.011318780481815338, -0.020578384399414062, 0.013772408477962017, -0.016794314607977867, 0.01331778522580862, -0.009747656062245369, -0.020190617069602013, 0.003606900107115507, 0.019990049302577972, -0.0011056369403377175, 0.014093318954110146, -0.010... |
73 | GOOGL | 2015 | Acquisitions could result in operating difficulties, dilution, and other consequences that may adversely impact our business and results of operations. | [-0.025537945330142975, -0.025786852464079857, 0.003898519091308117, -0.040223509073257446, -0.02258838713169098, 0.023023976013064384, -0.01922813057899475, 0.013553031720221043, 0.004523899871855974, -0.004797698464244604, -0.004866148345172405, 0.026658030226826668, 0.006490272004157305, 0.007778370287269354, 0.0156... |
74 | GOOGL | 2015 | Acquisitions are an important element of our overall corporate strategy and use of capital, and these transactions could be material to our financial condition and results of operations. We expect to continue to evaluate and enter into discussions regarding a wide array of potential strategic transactions. The process ... | [-0.01218074094504118, -0.021327689290046692, 0.022538602352142334, -0.02601509355008602, -0.02347608283162117, 0.02221308834850788, -0.02692653238773346, 0.011087012477219105, 0.006809756625443697, -0.01178361289203167, 0.003515553195029497, 0.02126258611679077, 0.007584480568766594, 0.006415884476155043, 0.0182027537... |
75 | GOOGL | 2015 | •Diversion of management time and focus from operating our business to acquisition integration challenges. | [-0.026604365557432175, -0.010014149360358715, 0.009368285536766052, -0.022755280137062073, -0.02210289239883423, 0.005042956210672855, -0.005545294377952814, 0.0169098861515522, 0.0006434172973968089, -0.010881825350224972, -0.007195835467427969, 0.02925305999815464, 0.024790728464722633, 0.0034087251406162977, 0.0092... |
76 | GOOGL | 2015 | •Failure to successfully further develop the acquired business or technology. | [-0.01735759526491165, -0.029270727187395096, 0.021211843937635422, -0.010120771825313568, -0.02474265918135643, 0.016063861548900604, -0.02006635069847107, 0.0032191735226660967, 0.01232416182756424, -0.014123260974884033, 0.018893903121352196, 0.03493081405758858, 0.03687141463160515, 0.00948738120496273, 0.003419634... |
77 | GOOGL | 2015 | •Implementation or remediation of controls, procedures, and policies at the acquired company. | [-0.0036109485663473606, -0.014227001927793026, -0.000821440014988184, -0.02921277843415737, -0.03688180819153786, 0.01875254325568676, -0.006087124347686768, -0.001459114602766931, 0.017384041100740433, 0.004393433686345816, 0.01837315782904625, 0.0042376141063869, 0.028101716190576553, 0.004813469015061855, 0.0016386... |
78 | GOOGL | 2015 | •Integration of the acquired company's accounting, human resource, and other administrative systems, and coordination of product, engineering, and sales and marketing functions. | [-0.015723399817943573, -0.014082365669310093, 0.003297970397397876, 0.006640464998781681, -0.021651478484272957, -0.004764088429510593, 0.004643237218260765, 1.3059725461062044e-06, 0.009973418898880482, -0.019399825483560562, 0.007384655065834522, -5.913369022891857e-06, 0.021944064646959305, 0.009591782465577126, -0... |
79 | GOOGL | 2015 | •Transition of operations, users, and customers onto our existing platforms. | [0.009239827282726765, -0.040673550218343735, 0.010874615982174873, -0.005538665223866701, -0.003128986107185483, 0.018100382760167122, -0.013235251419246197, -0.009122122079133987, 0.009756420738995075, -0.00946869794279337, 0.014804649166762829, 0.019251273944973946, 0.00262383627705276, -0.01488311868160963, -0.0004... |
80 | GOOGL | 2015 | •Failure to obtain required approvals on a timely basis, if at all, from governmental authorities, or conditions placed upon approval, under competition laws which could, among other things, delay or prevent us from completing a transaction, or otherwise restrict our ability to realize the expected financial or strateg... | [-0.012044872157275677, -0.024273235350847244, 0.006694144103676081, -0.026173677295446396, -0.029253704473376274, 0.012654324062168598, -0.01752338744699955, 0.00024472290533594787, 0.0031553893350064754, -0.02211066149175167, 0.012844367884099483, 0.010563837364315987, 0.008309519849717617, -0.012320107780396938, 0.0... |
81 | GOOGL | 2015 | •In the case of foreign acquisitions, the need to integrate operations across different cultures and languages and to address the particular economic, currency, political, and regulatory risks associated with specific countries. | [-0.004357075318694115, -0.016468482092022896, 0.015230819582939148, -0.017769290134310722, -0.022037960588932037, 0.009907610714435577, -0.007476488593965769, 3.4582313674036413e-05, 0.008076376281678677, -0.014182595536112785, -0.004679120145738125, 0.015975942835211754, 0.011966170743107796, -0.012660777196288109, 0... |
82 | GOOGL | 2015 | Table of ContentsAlphabet Inc. and Google Inc. | [0.013878816738724709, -0.00977289117872715, 0.009169463999569416, -0.020595218986272812, -0.017604321241378784, 0.013577103614807129, -0.027862578630447388, -0.006700005382299423, -0.009667946957051754, -0.00029023518436588347, 0.020844461396336555, 0.01294088177382946, -0.004374844487756491, 0.013642693869769573, 0.0... |
83 | GOOGL | 2015 | •Cultural challenges associated with integrating employees from the acquired company into our organization, and retention of employees from the businesses we acquire. | [-0.024109775200486183, -0.0208779014647007, 0.02281702682375908, -0.025790350511670113, -0.0176848117262125, 0.018731938675045967, -0.002617817372083664, 0.019934194162487984, -0.005694560706615448, -0.01551299262791872, -0.009895996190607548, 0.017607245594263077, 0.006017748266458511, -0.0029345410875976086, 0.00129... |
84 | GOOGL | 2015 | •Liability for activities of the acquired company before the acquisition, including patent and trademark infringement claims, privacy issues, violations of laws, commercial disputes, tax liabilities, and other known and unknown liabilities. | [0.006281719543039799, -0.026499301195144653, 0.016481898725032806, -0.037427376955747604, -0.025883635506033897, 0.010132839903235435, -0.016828211024403572, 0.034195128828287125, 0.006175902206450701, -0.020329812541604042, 0.005563442129641771, 0.01337791420519352, 0.003912046086043119, 0.010402194224298, 0.03083461... |
85 | GOOGL | 2015 | •Litigation or other claims in connection with the acquired company, including claims from terminated employees, customers, former stockholders, or other third parties. | [-0.007228202186524868, -0.018147950991988182, 0.003662504255771637, -0.042981989681720734, -0.04014233872294426, 0.02953236922621727, -0.014482219703495502, 0.02007116936147213, 0.0043304674327373505, -0.0023314179852604866, -0.0007006354280747473, 0.01596658304333687, 0.012404111213982105, -0.0009156260639429092, 0.0... |
86 | GOOGL | 2015 | Our failure to address these risks or other problems encountered in connection with our past or future acquisitions and investments could cause us to fail to realize the anticipated benefits of such acquisitions or investments, incur unanticipated liabilities, and harm our business generally. | [-0.015388144180178642, -0.03353892266750336, 0.015129953622817993, -0.03823798894882202, -0.03328073397278786, 0.01585288718342781, -0.024256981909275055, 0.012619052082300186, 0.024592628702521324, 0.0023220994044095278, 0.008791380561888218, 0.02313385345041752, 0.0010400229366496205, 0.006173976231366396, 0.0263999... |
87 | GOOGL | 2015 | Our acquisitions could also result in dilutive issuances of our equity securities, the incurrence of debt, contingent liabilities, or amortization expenses, or impairment of goodwill and/or purchased long-lived assets, and restructuring charges, any of which could harm our financial condition or results. Also, the anti... | [-0.027921803295612335, -0.023075338453054428, 0.01987435854971409, -0.03429805487394333, -0.023216748610138893, 0.016364850103855133, -0.02828175202012062, 0.007693922147154808, 0.01673765480518341, -2.8171278245281428e-05, 0.0011111836647614837, 0.026893375441432, 0.008060299791395664, 0.01684049889445305, 0.00127589... |
88 | GOOGL | 2015 | Our business depends on a strong brand, and failing to maintain and enhance our brand would hurt our ability to expand our base of users, advertisers, Google Network Members, and other partners. | [-0.0034480115864425898, 0.002576341386884451, 0.010079794563353062, -0.024671006947755814, -0.005413700360804796, 0.01669224351644516, -0.008191443979740143, 0.023072676733136177, 0.024232754483819008, -0.022286400198936462, -0.007727412972599268, 0.008951940573751926, -0.007327830418944359, -0.01272864080965519, -0.0... |
89 | GOOGL | 2015 | Our strong Google brand has significantly contributed to the success of our business. Maintaining and enhancing the brands of both Google and Other Bets increases our ability to enter new categories and launch new and innovative products that better serve the needs of our users. Our brands may be negatively impacted by... | [-0.0029190797358751297, 0.008584950119256973, 0.009418503381311893, -0.030428001657128334, -0.004079164005815983, 0.01790500245988369, -0.008722781203687191, 0.025072254240512848, -0.0013208877062425017, -0.023746443912386894, -0.01966399885714054, 0.01342875137925148, -0.016487304121255875, 0.0004409796092659235, -0.... |
90 | GOOGL | 2015 | A variety of new and existing laws could subject us to claims or otherwise harm our business. | [0.0016220840625464916, -0.025070667266845703, 0.007746480405330658, -0.04655792936682701, -0.012508985586464405, 0.014004266820847988, -0.011033465154469013, 0.009202239103615284, 0.009182478301227093, -0.014004266820847988, 0.008938753977417946, -0.008121947757899761, 0.00461758766323328, -0.004568183794617653, 0.010... |
91 | GOOGL | 2015 | We are subject to numerous U.S. and foreign laws and regulations covering a wide variety of subject matters. New laws and regulations (or new interpretations of existing laws and regulations) may also impact our business. For example, current and new patent laws such as U.S. patent laws and European patent laws may aff... | [0.0018810492474585772, -0.026560544967651367, 0.023424386978149414, -0.04486124962568283, -0.004565496928989887, 0.011783176101744175, -0.0006005322211422026, 0.01571950502693653, -0.013409332372248173, -0.015048393979668617, 0.005852870177477598, -0.01360292173922062, 0.014596683904528618, -0.005668959580361843, -0.0... |
92 | GOOGL | 2015 | Claims have been, or may be, threatened and filed against us under both U.S. and foreign laws for defamation, invasion of privacy and other tort claims, unlawful activity, patent, copyright and trademark infringement, product liability, or other theories based on the nature and content of the materials searched and the... | [0.002129307948052883, -0.0060633947141468525, 0.006046836730092764, -0.04400348663330078, -0.020107554271817207, 0.0088881216943264, -0.01711393892765045, 0.004818262532353401, -0.0028396290726959705, -0.020067816600203514, -0.015564147382974625, 0.013391789980232716, 0.011444616131484509, -0.011179693974554539, 0.007... |
93 | GOOGL | 2015 | •The Digital Millennium Copyright Act, which has provisions that limit in the U.S., but do not necessarily eliminate, our liability for caching or hosting, or for listing or linking to, third-party websites that include materials that infringe copyrights or other rights, so long as we comply with the statutory requirem... | [-0.01752869226038456, -0.01888306252658367, -0.0009099682793021202, -0.05797751247882843, -0.010027557611465454, 0.02328477054834366, -0.02509493939578533, -0.01082845963537693, -0.008119717240333557, -0.004538446664810181, 0.03219236806035042, 0.02917107567191124, 0.010581026785075665, -0.012475844472646713, -0.00339... |
94 | GOOGL | 2015 | •Court decisions such as the ‘right to be forgotten’ ruling issued by the European court, which allows individuals to demand that Google remove search results about them in certain instances, may limit the content we can show to our users. | [0.003636155743151903, 0.0034139284398406744, 0.032026514410972595, -0.031253546476364136, -0.010351288132369518, 0.019568894058465958, -0.019826550036668777, -0.019671956077218056, -0.014158140867948532, -0.025610903277993202, 0.009720033966004848, 0.016322441399097443, 0.0061225262470543385, -0.020393390208482742, -0... |
95 | GOOGL | 2015 | •Various U.S. and international laws that restrict the distribution of materials considered harmful to children and impose additional restrictions on the ability of online services to collect information from minors. | [0.008871098980307579, -0.006978158373385668, 0.005362233147025108, -0.04421698674559593, -0.021462123841047287, 0.010144052095711231, -0.009181092493236065, -0.0033109975047409534, 0.010968503542244434, -0.037436697632074356, 0.005029154475778341, 0.003528652712702751, -0.0035979067906737328, -0.022675717249512672, -0... |
96 | GOOGL | 2015 | •Data protection laws passed by many states that require notification to users when there is a security breach for personal data, such as California’s Information Practices Act. | [-0.00811508484184742, -0.008953685872256756, 0.026680435985326767, -0.06006968766450882, 0.002175526460632682, 0.016797836869955063, -0.013843378983438015, -0.003989809192717075, 0.021235976368188858, -0.036898475140333176, 0.016965558752417564, 0.010837314650416374, -0.0007861891062930226, 0.008566639386117458, 0.009... |
97 | GOOGL | 2015 | •Data localization laws, which generally mandate that certain types of data collected in a particular country be stored and/or processed within that country. | [0.0014097915263846517, -0.007009279448539019, 0.01896780915558338, -0.0496738962829113, -0.019939521327614784, 0.013059803284704685, -0.009885545819997787, 0.0020859409123659134, 0.006342037580907345, -0.03511117771267891, 0.01873459853231907, 0.02078167162835598, -0.011271853931248188, 0.0008607744821347296, 0.006345... |
98 | GOOGL | 2015 | Table of ContentsAlphabet Inc. and Google Inc. | [0.013939928263425827, -0.009809093549847603, 0.009258314967155457, -0.02077219821512699, -0.01786094345152378, 0.013638311997056007, -0.027643809095025063, -0.00666506914421916, -0.00984843447804451, 6.505655164801283e-06, 0.020785311236977577, 0.012825258076190948, -0.004324262961745262, 0.013677652925252914, 0.01502... |
99 | GOOGL | 2015 | We face risks and costs overseas as our products and services are offered in international markets and may be subject to additional regulations. Any failure on our part to comply with these laws and regulations can result in negative publicity and diversion of management time and effort and may subject us to significan... | [0.005977963097393513, -0.027096617966890335, 0.005090405233204365, -0.03589388355612755, -0.020035313442349434, 0.02600022405385971, -0.0113033102825284, 0.026483159512281418, 0.025269294157624245, -0.0029171938076615334, -0.01365272793918848, 0.010533222928643227, -0.010037234984338284, 0.00019914987205993384, 0.0066... |
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