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200 | GOOGL | 2015 | •Our certificate of incorporation provides for a tri-class capital stock structure. As a result of this structure, Larry, Sergey, and Eric have significant influence over all matters requiring stockholder approval, including the election of directors and significant corporate transactions, such as a merger or other sal... | [0.006443818565458059, -0.01505192369222641, -0.009428702294826508, -0.04888278990983963, -0.025775274261832237, 0.012802635319530964, -0.022623656317591667, 0.010736428201198578, -0.009683709591627121, -0.018334314227104187, -0.012599937617778778, 0.018138155341148376, 0.004335111007094383, 0.028142258524894714, 0.003... |
201 | GOOGL | 2015 | •Our board of directors has the right to elect directors to fill a vacancy created by the expansion of the board of directors or the resignation, death, or removal of a director, which prevents stockholders from being able to fill vacancies on our board of directors. | [-0.012801098637282848, -0.02900049276649952, -0.02502729743719101, -0.047141771763563156, -0.047141771763563156, 0.01475575752556324, -0.023685865104198456, -0.0020009700674563646, 0.013874244876205921, 0.005950211081653833, -0.00839353445917368, 0.006355835124850273, 0.0087704136967659, -0.005509454756975174, -0.0018... |
202 | GOOGL | 2015 | •Our stockholders may not act by written consent. As a result, a holder, or holders, controlling a majority of our capital stock would not be able to take certain actions without holding a stockholders' meeting. | [-0.04047916829586029, -0.017266537994146347, -0.005466466769576073, -0.03976767137646675, -0.03819221258163452, -0.0021297303028404713, -0.033796168863773346, 0.009757690131664276, 0.01505581196397543, -0.006657591089606285, 0.0010704237502068281, 0.025829927995800972, -0.0016453397693112493, -0.007184862159192562, -0... |
203 | GOOGL | 2015 | •Our certificate of incorporation prohibits cumulative voting in the election of directors. This limits the ability of minority stockholders to elect director candidates. | [-0.024453915655612946, -0.037859994918107986, -0.011951402761042118, -0.04985625296831131, -0.03683467209339142, 0.007311823312193155, -0.024940943345427513, -0.007946240715682507, -0.0015155532164499164, -0.013816206716001034, 0.00947781465947628, 0.01740483194589615, 0.021941877901554108, -0.0029237682465463877, -0.... |
204 | GOOGL | 2015 | •Stockholders must provide advance notice to nominate individuals for election to the board of directors or to propose matters that can be acted upon at a stockholders’ meeting. These provisions may discourage or deter a potential acquirer from conducting a solicitation of proxies to elect the acquirer's own slate of d... | [-0.034230854362249374, -0.03043912909924984, -0.006447908002883196, -0.03141339123249054, -0.03541576862335205, 0.013066970743238926, -0.021288957446813583, 0.008281233720481396, 0.0069975764490664005, -0.001564251258969307, 0.015417050570249557, 0.015417050570249557, 0.018431998789310455, 0.007300388067960739, 0.0030... |
205 | GOOGL | 2015 | •Our board of directors may issue, without stockholder approval, shares of undesignated preferred stock. The ability to issue undesignated preferred stock makes it possible for our board of directors to issue preferred stock with voting or other rights or preferences that could impede the success of any attempt to acqu... | [-0.016913648694753647, -0.024859920144081116, -0.019204583019018173, -0.04320049285888672, -0.00998847745358944, 0.008201547898352146, -0.034926943480968475, -0.022712986916303635, 0.00792663637548685, 0.00010636485239956528, 0.013523063622415066, 0.006352436263114214, -0.007507722359150648, -0.014949989505112171, -0.... |
206 | GOOGL | 2015 | As a Delaware corporation, we are also subject to certain Delaware anti-takeover provisions. Under Delaware law, a corporation may not engage in a business combination with any holder of 15% or more of its outstanding voting stock unless the holder has held the stock for three years or, among other things, the board of... | [-0.03636450320482254, -0.031726714223623276, -0.0005698423483408988, -0.04513941705226898, -0.04355835169553757, -0.001637061475776136, -0.04205634072422981, 0.0049935318529605865, -0.0013587280409410596, -0.004463215824216604, -0.006722821854054928, 0.012259844690561295, 0.002253018319606781, 0.018366709351539612, 0.... |
207 | GOOGL | 2015 | As a holding company, Alphabet will be dependent on the operations and funds of its subsidiaries. | [0.002327274763956666, -0.016661135479807854, 0.011266163550317287, -0.011364016681909561, -0.022975927218794823, 0.01714387722313404, -0.027946868911385536, 0.019231412559747696, 0.005747243762016296, -0.009628753177821636, 0.012172935530543327, 0.008845928125083447, 0.003790179966017604, 0.01199680007994175, 0.001054... |
208 | GOOGL | 2015 | On October 2, 2015, we completed a reorganization pursuant to which Alphabet became a holding company with no business operations of its own. Alphabet’s only significant assets are the outstanding equity interests in Google and any other future subsidiaries of Alphabet. As a result, we rely on cash flows from subsidiar... | [-0.017061932012438774, -0.014643090777099133, -0.005117279011756182, -0.03498215973377228, -0.009616843424737453, 0.0166067723184824, -0.00962984748184681, 0.02072920650243759, -0.005995084065943956, -0.01184061635285616, 0.02565792016685009, 0.011996670626103878, -0.01785520650446415, 0.015111253596842289, 0.00323487... |
209 | GOOGL | 2015 | We may not obtain the anticipated benefits of our reorganization into a holding company structure. | [-0.03138967603445053, -0.02836638130247593, 0.025001324713230133, -0.023305650800466537, -0.034334100782871246, 0.01873127557337284, -0.01961197517812252, 0.014419796876609325, 0.013263057917356491, 0.002597732236608863, 0.010634107515215874, 0.027525117620825768, 0.018008314073085785, 0.00285076885484159, 0.004702536... |
210 | GOOGL | 2015 | We believe that our holding company reorganization and a new operating structure will increase management scale and allow us to focus on running our diverse businesses independently with the goal of maximizing each of the business’ potential. The anticipated benefits of this reorganization may not be obtained if circum... | [-0.03375528007745743, -0.007040232885628939, 0.01598578691482544, -0.02710692398250103, -0.01826947182416916, 0.027836620807647705, 0.0013453804422169924, 0.0097968690097332, -0.004881543572992086, 0.008499628864228725, 0.004459264688193798, 0.0057970439083874226, 0.0040842811577022076, 0.006638223305344582, 0.0163776... |
211 | GOOGL | 2015 | Alphabet’s management is dedicating significant effort to the new operating structure. These efforts may divert management’s focus and resources from Alphabet’s business, corporate initiatives, or strategic opportunities, which could have an adverse effect on our businesses, results of operations, financial condition, ... | [-0.01779271848499775, -0.024668369442224503, 0.0015352123882621527, -0.04232987388968468, -0.02739763632416725, 0.029392100870609283, -0.021794768050312996, 0.025206349790096283, 0.005675037391483784, 0.0007307020714506507, 0.005570065695792437, 0.017438437789678574, -0.007203688845038414, 0.03172772377729416, 0.00713... |
212 | GOOGL | 2015 | There are no unresolved staff comments at December 31, 2015. | [-0.016908450052142143, 0.003528691129758954, -0.018385112285614014, -0.018065834417939186, 0.0001416589948348701, -0.017959408462047577, -0.032805852591991425, -0.0024527895729988813, -0.02620743215084076, -0.018425023183226585, 0.036424338817596436, -0.0035586233716458082, 0.00512175727635622, -0.00997079722583294, -... |
213 | GOOGL | 2015 | ITEM 7.MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS | [-0.019947843626141548, 0.00043584906961768866, -0.01638258993625641, -0.019445694983005524, -0.005919073708355427, -0.0010866804514080286, -0.028195630759000778, 0.0012106483336538076, 0.001165925757959485, -0.006678572855889797, -0.017713282257318497, 0.03723429888486862, -0.016370035707950592, 0.017926696687936783, ... |
214 | GOOGL | 2015 | Please read the following discussion and analysis of our financial condition and results of operations together with our consolidated financial statements and related notes included under Item 8 of this Annual Report on Form 10-K. | [-0.030308442190289497, -0.0047271475195884705, 0.001073009567335248, -0.02595735341310501, -0.006225164979696274, 0.012593294493854046, -0.019032906740903854, -0.0007272534421645105, -0.0010854413267225027, -0.008540566079318523, 0.006159898824989796, 0.028916094452142715, -0.019542604684829712, -0.0019020474283024669... |
215 | GOOGL | 2015 | •Users' behaviors and advertising continue to shift online as the digital economy evolves. | [-0.014796731062233448, -0.01990620791912079, 0.010517220944166183, -0.02120302803814411, -0.01875203661620617, 0.004285994451493025, -0.02357621118426323, -0.00914907455444336, -0.007171421777456999, -0.034728873521089554, 0.01154171023517847, 0.0373225174844265, 0.01209285855293274, -0.014252066612243652, 0.002823828... |
216 | GOOGL | 2015 | The continuing shift from an offline to online world has contributed to the growth of our business since inception, resulting in increasing revenues, and we expect that this online shift will continue to benefit our business. | [-0.008576233871281147, -0.04016251489520073, 0.012273339554667473, -0.020856140181422234, -0.004741225857287645, 0.0019388460787013173, -0.007801352068781853, -8.044323476497084e-05, 0.00581161305308342, -0.024441609159111977, -0.000465831981273368, 0.029235370457172394, 0.013566997833549976, -0.014433814212679863, 0.... |
217 | GOOGL | 2015 | •As online advertising evolves, we continue to expand our product offerings which may impact our monetization. | [-0.00527812959626317, -0.017971163615584373, 0.0028239465318620205, -0.025850726291537285, -0.018376922234892845, 0.007958097383379936, -0.0335601344704628, -0.01063479296863079, -0.0012246372643858194, -0.0075065274722874165, 0.0034685786813497543, 0.030444957315921783, 0.00820024311542511, -0.037591539323329926, 0.0... |
218 | GOOGL | 2015 | As interactions between users and advertisers change, we continue to expand our product offerings to serve their changing needs. Over time, we expect our monetization trends to fluctuate. For example, we have seen an increase in YouTube engagement ads, which monetize at a lower rate than traditional search desktop ads.... | [-0.027621254324913025, -0.029666313901543617, 0.01045181043446064, -0.04108240827918053, 0.00019718488329090178, 0.012108568102121353, -0.02769891545176506, -0.019453957676887512, -0.029226237908005714, -0.014315420761704445, 0.02234034053981304, 0.03901146352291107, 0.013292890973389149, -0.014095382764935493, -0.005... |
219 | GOOGL | 2015 | •Users are increasingly using multiple devices to access our products and services, and our advertising revenues are increasingly coming from mobile phones and other new formats. | [-0.01990620605647564, 0.0065115587785840034, 0.002727815182879567, -0.03201679512858391, 0.0021525949705392122, 0.00801723450422287, -0.009685861878097057, -0.0021477064583450556, -0.006280167028307915, -0.023647582158446312, 0.02416902966797352, 0.04260215163230896, 0.004174828063696623, -0.003330737352371216, -0.015... |
220 | GOOGL | 2015 | Our users are accessing the Internet via multiple devices. Mobile computing power continues to grow and users want to feel connected no matter where they are or what they are doing. We seek to expand our products and services to stay in front of this shift in order to maintain and grow our business. | [-0.012171348556876183, -0.005846499465405941, 0.026588283479213715, -0.015851985663175583, -0.010643286630511284, 0.005471127573400736, -0.015293911099433899, 0.002222334034740925, 0.005554174538701773, -0.03069412149488926, 0.005637221038341522, 0.030508095398545265, -0.0012050099903717637, -0.007354630157351494, -0.... |
221 | GOOGL | 2015 | In this multi-device world, we generate our advertising revenues increasingly from mobile phones and newer advertising formats, and the margins from the advertising revenues from these sources have generally been lower than those from desktop computers and tablets. Our traffic acquisition cost (TAC) may also be impacte... | [-0.012579971924424171, -0.009992934763431549, 0.03439553454518318, -0.043161969631910324, 0.014382855035364628, 0.005646577570587397, -0.036057669669389725, 0.0010396740399301052, -0.022961631417274475, -0.011634966358542442, 0.017010105773806572, 0.05305437371134758, 0.0034348617773503065, -0.0006153429276309907, -0.... |
222 | GOOGL | 2015 | •As users in developing economies increasingly come online, we generate increasing revenues from international markets, and movements in foreign exchange rates impact such revenues. | [-0.002475887071341276, -0.02222767472267151, 0.019663942977786064, -0.007548039313405752, -0.0012956925202161074, -0.010847052559256554, -0.01929955556988716, -0.0025832513347268105, -0.0035202493891119957, -0.017776934430003166, 0.0034681938122957945, 0.03565797954797745, 0.014471412636339664, -0.007339817471802235, ... |
223 | GOOGL | 2015 | Table of ContentsAlphabet Inc. and Google Inc. | [0.013939928263425827, -0.009809093549847603, 0.009258314967155457, -0.02077219821512699, -0.01786094345152378, 0.013638311997056007, -0.027643809095025063, -0.00666506914421916, -0.00984843447804451, 6.505655164801283e-06, 0.020785311236977577, 0.012825258076190948, -0.004324262961745262, 0.013677652925252914, 0.01502... |
224 | GOOGL | 2015 | The shift to online, as well as the advent of the multi-device world, has brought opportunities outside of the U.S., especially in emerging markets, and we continue to develop localized versions of our products and relevant advertising programs useful to our users in these markets. This has led to a trend of increased ... | [-0.011036594398319721, -0.02409287355840206, 0.022581366822123528, -0.022568337619304657, 0.011245078407227993, 0.007186165079474449, -0.0113949254155159, 0.00518602691590786, -0.005293526221066713, -0.016795950010418892, 0.0067170774564146996, 0.03966398164629936, -0.010293872095644474, -0.008489186875522137, -0.0055... |
225 | GOOGL | 2015 | Our international revenues represent a significant proportion of our revenues and are subject to fluctuations in foreign currency exchange rates relative to the U.S. dollar. While we have a foreign exchange risk management program designed to reduce our exposure to these fluctuations, this program does not fully offset... | [-0.006514981389045715, -0.04692067205905914, 0.0018888643244281411, -0.009450724348425865, 0.007696321699768305, -0.0065245856530964375, -0.01456026267260313, 0.0036752817686647177, 0.005240797996520996, 0.0025531682185828686, 0.0030221829656511545, 0.031502414494752884, -0.004815003369003534, -0.00047461717622354627,... |
226 | GOOGL | 2015 | •The portion of our revenues that we derive from non-advertising revenues is increasing. | [-0.007149082608520985, -0.00929316133260727, -0.0015224898234009743, -0.015098965726792812, 0.002655880991369486, -0.005224577616900206, -0.015848102048039436, -0.022047847509384155, -0.005176142323762178, -0.008615064434707165, 0.01992960087954998, 0.04096999019384384, 0.008925051428377628, -0.020665820688009262, -0.... |
227 | GOOGL | 2015 | Non-advertising revenues have grown over time. We expect this trend to continue as we focus on expanding our Google offerings to our users through products like Google Play, cloud and apps and hardware products. Across these initiatives, we currently derive non-advertising revenues primarily from sales of digital conte... | [0.001942269504070282, -0.013615638948976994, -0.002192460233345628, -0.003897706978023052, 0.007064593955874443, -0.003466457361355424, -0.01247002836316824, -0.004480388015508652, -0.02268834225833416, -0.0207921601831913, 0.02773165889084339, 0.03600111976265907, -0.013141592964529991, -0.0012855191016569734, -0.002... |
228 | GOOGL | 2015 | •As we continue to look for new ways to serve our users and expand our businesses, we will invest heavily in R&D and our capital expenditures will continue to fluctuate. | [-0.011237774044275284, -0.022475548088550568, -0.0006754411733709276, -0.014357202686369419, -0.004013490863144398, 0.017489684745669365, -0.019669368863105774, 0.0030721151269972324, -0.00785730592906475, 0.008588218130171299, 0.019199496135115623, 0.04106160253286362, 0.002024692017585039, -0.014552983455359936, 0.0... |
229 | GOOGL | 2015 | We continue to make significant research and development (R&D) investments in areas of strategic focus for Google, such as search and advertising, as well as in new products and services across both Google and Other Bets. The amount of our capital expenditures has fluctuated and may continue to fluctuate in the long te... | [0.0019958624616265297, -0.013992286287248135, 0.003205475863069296, -0.022583812475204468, 0.002667688298970461, 0.02199535071849823, -0.018059203401207924, 0.003409802680835128, -0.009336909279227257, -0.0039230710826814175, 0.021576890721917152, 0.04569070041179657, -0.005920568015426397, 0.006466528866440058, 0.005... |
230 | GOOGL | 2015 | In addition, acquisitions remain an important part of our strategy and use of capital, and we expect to continue to spend cash on acquisitions and other investments. These acquisitions generally enhance the breadth and depth of our offerings, as well as expanding our expertise in engineering and other functional areas. | [-0.00835777260363102, -0.012391879223287106, 0.0054193902760744095, -0.026428988203406334, -0.028403265401721, 0.026797519996762276, -0.019347915425896645, 0.011180988512933254, 0.015583626925945282, -0.008094536140561104, 0.012707763351500034, 0.020084979012608528, 0.008061631582677364, -0.005633270367980003, 0.00648... |
231 | GOOGL | 2015 | •Our employees are critical to our success and we expect to continue investing in them. | [-0.012981811538338661, -0.014317121356725693, -0.007705711759626865, -0.038144249469041824, -0.007699198089540005, 0.01670113578438759, -0.011086324229836464, 0.011561824008822441, 0.02787865325808525, -0.001957368105649948, 0.0007849013200029731, 0.026367472484707832, 0.002190232975408435, -0.019879823550581932, -0.0... |
232 | GOOGL | 2015 | Our employees are among our best assets and are critical for our continued success. Their energy and talent drive Alphabet and create our success. We expect to continue hiring talented employees and to provide competitive compensation programs to our employees. As of December 31, 2015, we had 61,814 full-time employees... | [-0.002838109154254198, 0.010855767875909805, -0.004582901485264301, -0.029774345457553864, -0.01184910535812378, 0.012945648282766342, -0.01026234496384859, 0.02580099180340767, -0.0007591135799884796, -0.00387337408028543, 0.0068695140071213245, 0.015054878778755665, -0.025684887543320656, -0.012016812339425087, -0.0... |
233 | GOOGL | 2015 | •Operating expenses (excluding cost of revenues) were $27.5 billion. | [-0.011969598941504955, -0.004238571505993605, 0.013296732679009438, -0.006384844426065683, -0.00434652017429471, -0.004473518580198288, -0.005076760891824961, -0.02035784348845482, -0.01327133271843195, -0.002611404750496149, 0.009188334457576275, 0.03822651877999306, 0.01336023211479187, -0.01654789224267006, -0.0046... |
234 | GOOGL | 2015 | •Income from operations was $19.4 billion. | [-0.029100196436047554, -0.023244356736540794, 0.008342652581632137, -0.03610674664378166, -0.008182832039892673, -0.012574710883200169, -0.020904578268527985, -0.017132803797721863, -0.00632251612842083, -0.00015063122555147856, 0.003912416752427816, 0.03337061032652855, -0.0009916889248415828, -0.014754668809473515, ... |
235 | GOOGL | 2015 | •Effective tax rate of 17%.[DATA_TABLE_REMOVED] | [-0.031538043171167374, -0.00532909668982029, 0.010134350508451462, -0.024808675050735474, -0.009321722202003002, -0.008227024227380753, -0.02451317384839058, -0.022780461236834526, -0.039086759090423584, -0.029039714485406876, 0.012531939893960953, 0.0325588658452034, 0.009623939171433449, -0.0018368089804425836, 0.00... |
236 | GOOGL | 2015 | •Operating cash flow was $26.0 billion. | [-0.019400883466005325, -0.015172812156379223, 0.009782971814274788, -0.013522213324904442, -0.008316478691995144, -0.00339007587172091, -0.029279083013534546, -0.011255813762545586, -0.010094046592712402, -0.004770865198224783, 0.016747228801250458, 0.025749340653419495, 0.005377143155783415, -0.011236768215894699, -0... |
237 | GOOGL | 2015 | •Capital expenditures were $9.9 billion. | [-0.0007813795236870646, -0.012424420565366745, 0.0047012194991111755, -0.022195708006620407, -0.01142787840217352, 0.014003356918692589, -0.01569877192378044, -0.013718630187213421, 0.020319104194641113, 0.007487007416784763, 0.02148389257490635, 0.04721279814839363, 0.0009132272098213434, -0.002957270946353674, -0.00... |
238 | GOOGL | 2015 | Table of ContentsAlphabet Inc. and Google Inc. | [0.014084986411035061, -0.009562826715409756, 0.009431558661162853, -0.020648354664444923, -0.01764233224093914, 0.01357304397970438, -0.028248732909560204, -0.007318154908716679, -0.01002226211130619, -0.00032550201285630465, 0.020700860768556595, 0.013395832851529121, -0.004272752441465855, 0.01354678999632597, 0.015... |
239 | GOOGL | 2015 | In conjunction with the Alphabet reorganization, in the fourth quarter of 2015, we implemented legal and operational changes in how our Chief Operating Decision Maker (CODM) manages our businesses, including resource allocation and performance assessment. Consequently, we have multiple operating segments, representing ... | [0.008381983265280724, -0.009155301377177238, -0.010642956010997295, -0.03240072354674339, -0.01966063305735588, 0.0284423828125, 0.0019840854220092297, 0.02705303020775318, -0.012497608549892902, 0.004803747870028019, 0.01097063347697258, 0.01779942587018013, -0.018402352929115295, 0.010721598751842976, -0.01289737503... |
240 | GOOGL | 2015 | Google is our only reportable segment. None of our other segments meet the quantitative thresholds to qualify as reportable segments; therefore, the operating segments are combined and disclosed below as Other Bets. All prior-period amounts have been adjusted retrospectively to reflect the reportable segment change. | [-0.0055709108710289, -0.01975947991013527, -0.0006803413270972669, -0.027923574671149254, -0.023848101496696472, 0.010188686661422253, -0.004305541981011629, 0.016709446907043457, -0.01865515671670437, -0.018247609958052635, 0.009406458586454391, 0.04577678442001343, -0.025478290393948555, -0.009452472440898418, -0.00... |
241 | GOOGL | 2015 | •Google – Google includes our main internet products such as Search, Ads, Commerce, Maps, YouTube, Apps, Cloud, Android, Chrome, Google Play as well as hardware products we sell, such as Chromecast, Chromebooks and Nexus. Our technical infrastructure and newer efforts like Virtual Reality are also included in Google. | [0.02007182314991951, 0.012685807421803474, 0.009614779613912106, -0.016819383949041367, -0.013126376084983349, 0.00968604814261198, -0.014875696040689945, -0.012005516327917576, 0.009226041845977306, -0.026317542418837547, 0.001806010608561337, 0.018750114366412163, -0.002102422993630171, -0.0003767921298276633, -0.00... |
242 | GOOGL | 2015 | •Other Bets – Other Bets is a combination of multiple operating segments that are not individually material. Other Bets includes businesses such as Access/Google Fiber, Calico, Nest, Verily, GV, Google Capital, X, and other initiatives. | [-0.0008128482149913907, -0.021435359492897987, -0.009866530075669289, -0.009587353095412254, -0.02897995337843895, -0.003925503697246313, -0.004984334111213684, 0.008974525146186352, -0.008845150470733643, -0.012631065212190151, 0.024839960038661957, 0.025711538270115852, -0.03126784414052963, -0.0023968382738530636, ... |
243 | GOOGL | 2015 | Please refer to Note 16 of the Notes to Consolidated Financial Statements included in Part II of this Annual Report on Form 10-K for further information. | [-0.02704138495028019, -0.016479939222335815, 0.007716998923569918, -0.02367396652698517, -0.01042113732546568, 0.018176402896642685, -0.025855135172605515, -0.0042475382797420025, -0.0019611380994319916, -0.0036289028357714415, 0.022487718611955643, 0.017653431743383408, -0.011671164073050022, 0.0022784280590713024, 0... |
244 | GOOGL | 2015 | (1) Financial results of Motorola Home were included in net income (loss) from discontinued operations for the year ended December 31, 2013. Financial results of Motorola Mobile were included in net income (loss) from discontinued operations for the years ended December 31, 2013 and 2014.[DATA_TABLE_REMOVED] | [-0.02763090655207634, -0.013684376142919064, -0.008651042357087135, -0.0042206603102386, -0.013592623174190521, 0.0023053062614053488, 0.008500305004417896, 0.007543446961790323, 0.00036435143556445837, -0.018337588757276535, 0.030462155118584633, 0.045326221734285355, -0.022269880399107933, 0.006445682141929865, -0.0... |
245 | GOOGL | 2015 | Table of ContentsAlphabet Inc. and Google Inc. | [0.014084986411035061, -0.009562826715409756, 0.009431558661162853, -0.020648354664444923, -0.01764233224093914, 0.01357304397970438, -0.028248732909560204, -0.007318154908716679, -0.01002226211130619, -0.00032550201285630465, 0.020700860768556595, 0.013395832851529121, -0.004272752441465855, 0.01354678999632597, 0.015... |
246 | GOOGL | 2015 | (1) Prior period amounts have been adjusted to reflect the reclassification primarily related to DoubleClick ad serving software revenues from Google other revenues to Advertising Revenues from Google Network Members' websites to conform with the current period presentation. | [-0.009728475473821163, -0.009912651963531971, -0.0035947340074926615, -0.008031418547034264, 0.008419505320489407, 0.010761179961264133, -0.00884048081934452, 0.005219435319304466, -0.0013361030723899603, -0.013747473247349262, 0.019825303927063942, 0.03796670585870743, 0.0024403410498052835, 0.0027001616545021534, -0... |
247 | GOOGL | 2015 | When assessing our advertising revenue performance, we present information regarding the number of "paid clicks" and "cost-per-click" for our Google websites and Google Network Members websites. Management views these as important metrics for understanding our business. We periodically review, refine and update our met... | [-0.013135841116309166, -0.00108700233977288, 0.022245017811655998, -0.049264322966337204, -9.452862286707386e-05, -0.00035393156576901674, -0.010899534448981285, 0.004439822398126125, -0.007554912008345127, -0.031793586909770966, 0.008295975625514984, 0.04139462113380432, -0.01206031534820795, -0.007410633843392134, -... |
248 | GOOGL | 2015 | Paid clicks for our Google websites represent engagement by users and include clicks on advertisements by end-users related to searches on Google.com, clicks related to advertisements on other owned and operated properties including Gmail, Finance, Maps, and Google Play; and viewed YouTube engagement ads like TrueView ... | [-0.006149191875010729, -0.00032360974000766873, 0.003808030392974615, -0.04054127633571625, -0.009520076215267181, 0.002935356693342328, -0.014973072335124016, -0.009539504535496235, -0.01158599741756916, -0.031940825283527374, 0.008885404095053673, 0.04401254281401634, -0.012557433918118477, 0.004442702047526836, -0.... |
249 | GOOGL | 2015 | Cost-per-click is defined as click-driven revenue divided by our total number of paid clicks and represents the average cost of each engagement by users we charge advertisers. | [-0.0018539944430813193, 0.011772392317652702, 0.023217424750328064, -0.0324338860809803, -0.007774815429002047, 0.006836801301687956, -0.005823242012411356, 0.0014550236519426107, -0.027170933783054352, -0.015851808711886406, 0.00441622082144022, 0.05358641967177391, -0.013749146834015846, -0.01815592497587204, -0.010... |
250 | GOOGL | 2015 | Table of ContentsAlphabet Inc. and Google Inc. | [0.014084986411035061, -0.009562826715409756, 0.009431558661162853, -0.020648354664444923, -0.01764233224093914, 0.01357304397970438, -0.028248732909560204, -0.007318154908716679, -0.01002226211130619, -0.00032550201285630465, 0.020700860768556595, 0.013395832851529121, -0.004272752441465855, 0.01354678999632597, 0.015... |
251 | GOOGL | 2015 | •general economic conditions. | [-0.03656318783760071, -0.01648232899606228, 0.014486062340438366, -0.02828919142484665, -0.016167128458619118, -0.012043262831866741, 0.0018583660712465644, -0.016403527930378914, -0.006691431161016226, -0.03414665535092354, 0.003493465483188629, 0.01872812770307064, 0.012384729459881783, -0.01610146090388298, -0.0127... |
252 | GOOGL | 2015 | Our revenue growth rate has generally declined over time as a result of a number of factors, including increasing competition, query growth rates, challenges in maintaining our growth rate as our revenues increase to higher levels, the evolution of the online advertising market, our investments in new business strategi... | [-0.010812971740961075, -0.02274187281727791, 0.013981185853481293, -0.017200706526637077, 0.012268811464309692, 0.003626770805567503, -0.01017804630100727, 0.003453609300777316, -0.03632542863488197, -0.030912529677152634, 0.00272248312830925, 0.02387063018977642, 0.015738453716039658, -0.010242180898785591, 0.0068494... |
253 | GOOGL | 2015 | •AdWords revenue that is generated on Google.com. This includes revenue from traffic generated by search distribution partners who use Google.com as their default search in browsers, toolbars, etc.; | [-0.0029290327802300453, -0.01299484446644783, 0.007639826275408268, -0.00938588660210371, -0.004920125938951969, 0.015539289452135563, -0.019810322672128677, -0.012073132209479809, -0.01862897351384163, -0.026560891419649124, 0.01999206840991974, 0.03050737828016281, -0.008262955583631992, -0.019849268719553947, -0.02... |
254 | GOOGL | 2015 | •Advertising revenue generated from other Google owned and operated properties like Gmail, Finance, Maps, and Google Play. | [-0.002434621099382639, -0.011804027482867241, -0.0021383874118328094, -0.024423912167549133, -0.008929102681577206, -0.001652758102864027, -0.023465603590011597, -0.0136623689904809, -0.00854059960693121, -0.0392647422850132, 0.022740397602319717, 0.016731545329093933, 0.0023083575069904327, 0.004483976401388645, -0.0... |
255 | GOOGL | 2015 | Our Google websites revenues increased $7,272 million from 2014 to 2015 and also increased as a percentage of Google segment revenues. Our Google websites revenue growth was primarily driven by increases in mobile search due to ongoing improvements in ad formats, as well as growth in YouTube video advertising across Tr... | [0.0016525156097486615, -0.010170802474021912, 0.013079485855996609, -0.03214254602789879, 0.015150723978877068, -0.010726967826485634, -0.01144295185804367, -0.007466685958206654, -0.009167146869003773, -0.028255779296159744, 0.019945256412029266, 0.027821075171232224, -0.0005074213840998709, -0.0054657673463225365, 0... |
256 | GOOGL | 2015 | The number of paid clicks through our advertising programs increased from 2014 to 2015 due to an increase in aggregate traffic on Google owned properties, the adoption of advertising formats such as YouTube engagement ads, and continued global expansion of our products, advertisers and user base across all platforms, p... | [-0.025367991998791695, -0.013387215323746204, 0.0057755159214138985, -0.044407010078430176, -0.006999638397246599, -0.0038318950682878494, -0.011056173592805862, -0.008874890394508839, -0.029613355174660683, -0.022268617525696754, 0.0032963412813842297, 0.035812102258205414, -0.002772182459011674, -0.00526112364605069... |
257 | GOOGL | 2015 | Our Google websites revenues increased $7,663 million from 2013 to 2014 and also increased as a percentage of Google segment revenues. Our Google websites revenue growth was driven primarily by growth across all platforms due to ongoing improvements in ad formats, as well as growth in YouTube engagement ads, partially ... | [0.0015123201301321387, -0.014291346073150635, 0.009064359590411186, -0.03633392974734306, 0.012933604419231415, -0.015272999182343483, -0.009822909720242023, -0.005217425059527159, -0.010587834753096104, -0.025293514132499695, 0.016509627923369408, 0.0207167137414217, 0.003077229019254446, -0.004624607972800732, 0.006... |
258 | GOOGL | 2015 | Table of ContentsAlphabet Inc. and Google Inc. | [0.014084986411035061, -0.009562826715409756, 0.009431558661162853, -0.020648354664444923, -0.01764233224093914, 0.01357304397970438, -0.028248732909560204, -0.007318154908716679, -0.01002226211130619, -0.00032550201285630465, 0.020700860768556595, 0.013395832851529121, -0.004272752441465855, 0.01354678999632597, 0.015... |
259 | GOOGL | 2015 | The increase in the number of paid clicks generated through our advertising programs from 2013 to 2014 was due to certain monetization improvements including new and richer ad formats, an increase in aggregate traffic across all platforms, the continued global expansion of our products, advertisers, and user base, part... | [-0.018789276480674744, -0.010008623823523521, 0.01335583534091711, -0.046979792416095734, -0.017482081428170204, -0.004888777155429125, -0.0031144910026341677, -0.011804366484284401, -0.03731447458267212, -0.023357857018709183, 0.007460253778845072, 0.033934254199266434, -0.003286142833530903, -0.01210145652294159, -0... |
260 | GOOGL | 2015 | (1) Prior period amounts have been adjusted to reflect the reclassification primarily related to DoubleClick ad serving software revenues from Google other revenues to Advertising Revenues from Google Network Members' websites to conform with the current period presentation. | [-0.009728475473821163, -0.009912651963531971, -0.0035947340074926615, -0.008031418547034264, 0.008419505320489407, 0.010761179961264133, -0.00884048081934452, 0.005219435319304466, -0.0013361030723899603, -0.013747473247349262, 0.019825303927063942, 0.03796670585870743, 0.0024403410498052835, 0.0027001616545021534, -0... |
261 | GOOGL | 2015 | •AdSense (such as AdSense for Search, AdSense for Content, etc.); | [-0.014885982498526573, 0.01404564455151558, -0.005322138778865337, -0.01791386492550373, -0.005188751965761185, 0.01766042970120907, -0.026290565729141235, -0.01361213717609644, -0.007302934769541025, -0.011024430394172668, 0.01616649702191353, 0.03441382944583893, 0.0016214849893003702, -0.0011279532918706536, -0.018... |
262 | GOOGL | 2015 | •Other Network products including AdSense for Domains. | [-0.004351028706878424, -0.011307836510241032, -0.0060513517819345, -0.0183164831250906, 0.0008665770292282104, 0.013609493151307106, -0.029085194692015648, 0.004824492614716291, 0.004347573034465313, -0.02153742127120495, 0.013187868520617485, 0.015178490430116653, 0.01709999330341816, -0.012766243889927864, -0.019837... |
263 | GOOGL | 2015 | Our Google Network Members' websites revenues increased $494 million from 2014 to 2015. The increase was primarily driven by strength in programmatic advertising buying, offset by our continued AdSense advertising policy changes aimed at enriching the experience for users and the general strengthening of the U.S. dolla... | [-0.009635207243263721, -0.013783245347440243, 0.01625247113406658, -0.03598015010356903, 0.00027987011708319187, -0.0052226088009774685, -0.01261395588517189, -0.013241061009466648, -0.014802291058003902, -0.04266927018761635, 0.011431601829826832, 0.026260022073984146, 0.006734846625477076, -0.004252555780112743, -0.... |
264 | GOOGL | 2015 | The decreases in both paid clicks and cost-per-click paid by our advertisers from 2014 to 2015 were primarily driven by ongoing product and policy changes designed to reduce lower quality inventory on AdSense for Search, changes in property and device mix, product mix, and geographic mix, and the general strengthening ... | [-0.011517004109919071, 0.004712697584182024, 0.01021468173712492, -0.027782881632447243, -0.0207187682390213, 0.015404240228235722, -0.016140908002853394, -0.0018761996179819107, -0.030203361064195633, -0.033123720437288284, 0.012911410070955753, 0.04643635079264641, 0.0015547297662124038, 0.0018416682723909616, -0.00... |
265 | GOOGL | 2015 | Our Google Network Members' websites revenues increased $889 million from 2013 to 2014. The increase was mainly due to certain monetization improvements including new and richer ad formats and an increase in the number of Google Network Members, partially offset by certain AdSense advertising policy changes aimed at en... | [-0.010592933744192123, -0.009862835519015789, 0.02376728318631649, -0.04643942043185234, -0.0060721952468156815, -0.011492517776787281, -0.007190157193690538, -0.007418312598019838, -0.017339816316962242, -0.041406963020563126, 0.010664639063179493, 0.022163676097989082, 0.007516093552112579, -0.004625037778168917, 0.... |
266 | GOOGL | 2015 | The increase in paid clicks from 2013 to 2014 was due to certain monetization improvements including new and richer ad formats, an increase in aggregate traffic across all platforms, the continued global expansion of our products, advertisers, and user base, and an increase in the number of Google Network Members, part... | [-0.010914732702076435, 0.0004971890011802316, 0.02241106703877449, -0.04417591169476509, -0.02070503495633602, -0.005625384859740734, -0.008077806793153286, -0.018365701660513878, -0.03898026421666145, -0.02928689680993557, 0.005615691654384136, 0.04068629816174507, -0.004594656638801098, -0.016155613586306572, -0.001... |
267 | GOOGL | 2015 | Table of ContentsAlphabet Inc. and Google Inc. | [0.013878816738724709, -0.00977289117872715, 0.009169463999569416, -0.020595218986272812, -0.017604321241378784, 0.013577103614807129, -0.027862578630447388, -0.006700005382299423, -0.009667946957051754, -0.00029023518436588347, 0.020844461396336555, 0.01294088177382946, -0.004374844487756491, 0.013642693869769573, 0.0... |
268 | GOOGL | 2015 | (1) Prior period amounts have been adjusted to reflect the reclassification primarily related to DoubleClick ad serving software revenues from Google other revenues to Advertising Revenues from Google Network Members' websites to conform with the current period presentation. | [-0.009728475473821163, -0.009912651963531971, -0.0035947340074926615, -0.008031418547034264, 0.008419505320489407, 0.010761179961264133, -0.00884048081934452, 0.005219435319304466, -0.0013361030723899603, -0.013747473247349262, 0.019825303927063942, 0.03796670585870743, 0.0024403410498052835, 0.0027001616545021534, -0... |
269 | GOOGL | 2015 | •Licensing-related revenue. | [0.01233148854225874, -0.015715964138507843, 0.004137667361646891, -0.03714445233345032, 0.002342721913009882, -0.008594871498644352, -0.014268268831074238, -0.005057149101048708, 0.0020541611593216658, -0.0189504511654377, 0.02814526855945587, 0.019354762509465218, 0.013394434936344624, -0.009331760928034782, -0.00912... |
270 | GOOGL | 2015 | Google other revenues increased $1,101 million from 2014 to 2015 and increased as a percentage of Google segment revenues. These increases were primarily due to the growth of our sales of digital content products in the Google Play store, primarily apps (revenues which we recognize net of payout to partners). In additi... | [0.003683618735522032, -0.007103892508894205, 0.004062578547745943, -0.028107263147830963, -0.00108067796099931, -0.01662285067141056, 0.0007161700050346553, -0.001384969917126, -0.014503245241940022, -0.03707383945584297, 0.02241644077003002, 0.017175232991576195, -0.007283737882971764, -0.003580849850550294, -0.00023... |
271 | GOOGL | 2015 | Google other revenues increased $1,615 million from 2013 to 2014 and increased as a percentage of Google segment revenues. The increase was primarily due to growth of our sales of digital content products in the Google Play store, primarily apps. | [0.009253817610442638, -0.008026722818613052, 0.0007321459124796093, -0.03428277000784874, -0.004924194887280464, -0.015471523627638817, 0.0010887309908866882, 0.006951432675123215, -0.015319718047976494, -0.02316300943493843, 0.019001005217432976, 0.018747994676232338, -0.007400524336844683, -0.004307484719902277, 0.0... |
272 | GOOGL | 2015 | •Revenues from licensing and R&D services. | [0.0014880439266562462, -0.01271736342459917, -0.005529144778847694, -0.02242063358426094, 0.002624112879857421, -0.003972523845732212, -0.00014975455997046083, 0.0041047208942472935, 0.0013591516762971878, -0.006705699022859335, 0.013186663389205933, 0.031198522076010704, 0.02696821466088295, -0.01085999421775341, -0.... |
273 | GOOGL | 2015 | Our Other Bets revenues increased $121 million from 2014 to 2015 and remained relatively flat as a percentage of consolidated revenues. The increase was primarily due to increases in revenues from sales of Nest branded hardware and revenues from internet and TV services, partially offset by a decrease in licensing reve... | [-0.00023923857952468097, -0.019695378839969635, 0.00889404583722353, -0.018026502802968025, 0.009251662530004978, -0.011596035212278366, -0.0013228486059233546, 0.0036788105498999357, -0.040821220725774765, -0.024026507511734962, 0.021986771374940872, 0.0287417434155941, -0.02049008198082447, -0.00286258477717638, 0.0... |
274 | GOOGL | 2015 | Our Other Bets revenues increased $315 million from 2013 to 2014 and increased as a percentage of consolidated revenues. This is primarily due to the acquisition of Nest in 2014 as well as an increase of licensing revenues. | [0.0014142104191705585, -0.013204788789153099, 0.008190395310521126, -0.026976250112056732, -0.006361887790262699, -0.011511360295116901, -0.005521763116121292, 0.002362233819440007, -0.036451540887355804, -0.017052890732884407, 0.024986306205391884, 0.024340564385056496, -0.01626218482851982, -0.013224556110799313, 0.... |
275 | GOOGL | 2015 | Table of ContentsAlphabet Inc. and Google Inc. | [0.013939928263425827, -0.009809093549847603, 0.009258314967155457, -0.02077219821512699, -0.01786094345152378, 0.013638311997056007, -0.027643809095025063, -0.00666506914421916, -0.00984843447804451, 6.505655164801283e-06, 0.020785311236977577, 0.012825258076190948, -0.004324262961745262, 0.013677652925252914, 0.01502... |
276 | GOOGL | 2015 | For the amounts of revenues by geography, please refer to Note 16 of the Notes to Consolidated Financial Statements included in Part II of this Annual Report on Form 10-K. | [-0.019134758040308952, -0.03168336674571037, 0.01842375285923481, -0.01498099323362112, 0.0028596108313649893, 0.016190947964787483, -0.029737457633018494, -0.0014835986075922847, -0.011712866835296154, -0.02038213424384594, 0.026743754744529724, 0.01303508598357439, -0.0121245002374053, 0.005479101557284594, 0.002215... |
277 | GOOGL | 2015 | The impact of exchange rates on our business is an important factor in understanding period to period comparisons. Our international revenues are favorably impacted as the U.S. dollar weakens relative to other foreign currencies, and unfavorably impacted as the U.S dollar strengthens relative to other foreign currencie... | [-0.016481980681419373, -0.02413845807313919, 0.014105389825999737, -0.025243252515792847, 0.00010171769827138633, -0.00954490341246128, -0.006089211907237768, -0.009609135799109936, 0.0023621388245373964, -0.020746998488903046, -0.004660045728087425, 0.03676650673151016, 0.004187938757240772, -0.008324491791427135, -0... |
278 | GOOGL | 2015 | Constant currency information compares results between periods as if exchange rates had remained constant period over period. We define constant currency revenues as total revenues excluding the impact of foreign exchange rate movements and hedging activities, and use it to determine the constant currency revenue growt... | [0.003599957562983036, -0.013925392180681229, 0.009431054815649986, 0.01023247092962265, 0.017861943691968918, -0.02962031029164791, -0.003965402953326702, -0.027491750195622444, -0.016323227435350418, -0.032466936856508255, 0.02517085149884224, 0.03700615465641022, -0.00697551853954792, -0.003218483878299594, -0.00498... |
279 | GOOGL | 2015 | Constant currency revenue growth (expressed as a percentage) is calculated by determining the increase in current period revenues over prior period revenues where current period foreign currency revenues are translated using prior period exchange rates and hedging benefits are excluded from revenues of both periods. | [-0.009808646515011787, -0.01738389953970909, -0.0036439578980207443, -0.0036015103105455637, 0.01597333513200283, -0.02138049714267254, -0.010011088103055954, -0.022438421845436096, -0.018951192498207092, -0.02750600501894951, 0.02660481072962284, 0.04153328388929367, -0.001861161203123629, 0.006053671706467867, -0.00... |
280 | GOOGL | 2015 | These results should be considered in addition to, not as a substitute for, results reported in accordance with GAAP. Results on a constant currency basis, as we present them, may not be comparable to similarly titled measures used by other companies and are not a measure of performance presented in accordance with GAA... | [-0.004875789396464825, -0.02149590104818344, 0.0008171849185600877, -0.014386311173439026, 0.00021132707479409873, -0.00780383450910449, -0.016777601093053818, -0.021868735551834106, -0.006325348746031523, -0.02393861673772335, 0.007128873839974403, 0.03602363169193268, -0.018731774762272835, 0.007553135044872761, 0.0... |
281 | GOOGL | 2015 | In 2015, our revenues from the United Kingdom were unfavorably impacted by changes in foreign currency exchange rates over the prior year, primarily as the U.S. dollar strengthened relative to the British pound. | [-0.021103015169501305, -0.029316764324903488, -0.007929426617920399, -0.025841716676950455, 0.003680391237139702, 0.002577853389084339, -0.0012905062176287174, -0.005563234910368919, -0.009843861684203148, -0.011328654363751411, -0.001884423429146409, 0.019788816571235657, 0.008649708703160286, -0.0139254629611969, -0... |
282 | GOOGL | 2015 | In 2014, our revenues from the United Kingdom were favorably impacted by changes in foreign currency exchange rates over the prior year, primarily as the U.S. dollar weakened relative to the British pound. | [-0.0170945655554533, -0.02979879453778267, -0.012432985007762909, -0.03065667673945427, -0.004090711008757353, -0.0035986900329589844, 0.005364918150007725, -0.014924628660082817, -0.00864821020513773, -0.011644490994513035, 0.000648142711725086, 0.022595105692744255, 0.005727625917643309, -0.021182123571634293, -0.00... |
283 | GOOGL | 2015 | Table of ContentsAlphabet Inc. and Google Inc. | [0.014084986411035061, -0.009562826715409756, 0.009431558661162853, -0.020648354664444923, -0.01764233224093914, 0.01357304397970438, -0.028248732909560204, -0.007318154908716679, -0.01002226211130619, -0.00032550201285630465, 0.020700860768556595, 0.013395832851529121, -0.004272752441465855, 0.01354678999632597, 0.015... |
284 | GOOGL | 2015 | In 2015, our revenues from the Rest of the world (excluding the United Kingdom) were unfavorably impacted by changes in foreign currency exchange rates, primarily because the U.S. dollar strengthened relative to the Euro, Brazilian real, Australian dollar and Japanese yen. | [-0.019526315852999687, -0.0312894731760025, -0.010078947059810162, -0.010611842386424541, 0.010559210553765297, -0.0034374999813735485, -0.001365131582133472, -0.0026134869549423456, -0.0221052635461092, -0.01244736835360527, 0.0010106908157467842, 0.020157894119620323, 0.0045723682269454, -0.01848684251308441, -0.008... |
285 | GOOGL | 2015 | In 2014, our revenues from the Rest of the world (excluding the United Kingdom) were unfavorably impacted by changes in foreign currency exchange rates, as the U.S. dollar strengthened relative to certain currencies, most notably the Japanese yen and the Australian dollar, and partially offset by the favorable impact o... | [-0.017637021839618683, -0.03685968369245529, -0.011762346141040325, -0.010683589614927769, -0.0006579765467904508, -0.0048739006742835045, 0.003648926969617605, -0.007278358098119497, -0.02199103869497776, -0.013308997265994549, 0.004948633722960949, 0.021913057193160057, 0.012022287584841251, -0.022406945005059242, -... |
286 | GOOGL | 2015 | Cost of revenues consists primarily of traffic acquisition costs which are the advertising revenues shared with our Google Network Members and the amounts paid to our distribution partners who distribute our browser or otherwise direct search queries to our website. | [-0.0024928117636591196, 0.00018488756904844195, 0.023485250771045685, -0.016489917412400246, 0.00934643391519785, -0.0017134055960923433, -0.01566542126238346, -0.004238424357026815, -0.026435399428009987, -0.019285473972558975, -0.006444594822824001, 0.03496377915143967, -0.005794016178697348, -0.019568894058465958, ... |
287 | GOOGL | 2015 | •Amortization of certain intangible assets. | [-0.011134659871459007, -0.008514359593391418, 0.024003246799111366, -0.01788274198770523, -0.015812382102012634, 0.01762394793331623, -0.017546309158205986, -0.002644562628120184, 0.02030247636139393, -0.0014597661793231964, 0.01552770659327507, 0.039388615638017654, 0.0011031142203137279, 0.010164177976548672, -0.008... |
288 | GOOGL | 2015 | Table of ContentsAlphabet Inc. and Google Inc. | [0.013878816738724709, -0.00977289117872715, 0.009169463999569416, -0.020595218986272812, -0.017604321241378784, 0.013577103614807129, -0.027862578630447388, -0.006700005382299423, -0.009667946957051754, -0.00029023518436588347, 0.020844461396336555, 0.01294088177382946, -0.004374844487756491, 0.013642693869769573, 0.0... |
289 | GOOGL | 2015 | The cost of revenues that we incur related to revenues generated from ads placed through our AdSense program on the websites of our Google Network Members are significantly higher than the costs of revenues we incur related to revenues generated from ads placed on Google websites because most of the advertiser fees fro... | [-0.006875855382531881, -0.019171807914972305, 0.017677057534456253, -0.03309249132871628, 0.010222798213362694, -0.0023444846738129854, -0.003879853989928961, -0.010983171872794628, -0.009364941157400608, -0.026320617645978928, 0.005228379741311073, 0.02789335697889328, 0.00023477341164834797, -0.004747459664940834, -... |
290 | GOOGL | 2015 | Cost of revenues increased $2,473 million from 2014 to 2015. The increase was primarily due to data center costs and an increase in content acquisition costs as a result of increased activities related to YouTube and digital content. The remaining increase was driven by increases in traffic acquisition costs of $846 mi... | [-0.008914298377931118, -0.004733687732368708, 0.016527239233255386, -0.026209339499473572, 0.01586354710161686, 0.0002623048785608262, -0.016110805794596672, -0.010183122009038925, -0.01845324970781803, -0.024322371929883957, -0.001263943500816822, 0.029957249760627747, 0.0005396566702984273, -0.0032452603336423635, 0... |
291 | GOOGL | 2015 | Cost of revenues increased $3,698 million from 2013 to 2014. The increase was partially due to increases in traffic acquisition costs of $1,239 million resulting from more distribution fees paid for additional traffic directed to Google websites, as well as more advertiser fees paid to Google Network Members, driven pr... | [-0.0014931131154298782, -0.001217055250890553, 0.014274993911385536, -0.02404344268143177, 0.0130587387830019, -0.002382899634540081, -0.014531047083437443, -0.016976360231637955, -0.023185662925243378, -0.028959672898054123, -0.004308103583753109, 0.028421960771083832, 0.0024597158189862967, -0.005249100737273693, 0.... |
292 | GOOGL | 2015 | •The relative growth rates of expenses associated with distribution arrangements and the related revenues generated. | [0.000622615625616163, -0.025800665840506554, 0.019449327141046524, -0.021873904392123222, -0.003597334958612919, 0.005122578702867031, 0.013572362251579762, -0.006265687756240368, -0.008479432202875614, -0.022651350125670433, -0.003755459561944008, 0.012287599965929985, 0.01412579882889986, 0.001451122690923512, -0.00... |
293 | GOOGL | 2015 | Table of ContentsAlphabet Inc. and Google Inc. | [0.014084986411035061, -0.009562826715409756, 0.009431558661162853, -0.020648354664444923, -0.01764233224093914, 0.01357304397970438, -0.028248732909560204, -0.007318154908716679, -0.01002226211130619, -0.00032550201285630465, 0.020700860768556595, 0.013395832851529121, -0.004272752441465855, 0.01354678999632597, 0.015... |
294 | GOOGL | 2015 | •Stock-based compensation expense. | [-0.01358124054968357, -0.01163727231323719, -0.0028977072797715664, -0.04344404488801956, -0.021788369864225388, 0.0043921745382249355, -0.015923291444778442, -0.015936560928821564, 0.027175750583410263, -0.014291154220700264, -0.011597463861107826, 0.022823384031653404, 0.01831178553402424, 0.014224806800484657, -0.0... |
295 | GOOGL | 2015 | R&D expenses increased $2,450 million and increased as a percentage of revenues from 2014 to 2015. These increases were primarily due to an increase in labor and facilities-related costs of $1,502 million and an increase in stock-based compensation expense of $487 million, both largely as a result of a 16% increase in ... | [-0.003789027687162161, -0.0025375303812325, -0.0011700924951583147, -0.032548800110816956, -0.01160389743745327, -0.0001430752599844709, 0.004581697750836611, -0.0029601778369396925, -0.028391394764184952, 0.00029684006585739553, -0.0006841300055384636, 0.022378945723176003, 0.012952422723174095, -0.000126629834994673... |
296 | GOOGL | 2015 | R&D expenses increased $2,695 million and increased as a percentage of revenues from 2013 to 2014. These increases were primarily due to an increase in labor and facilities-related costs of $1,289 million and an increase in stock-based compensation expense of $559 million, both largely as a result of a 27% increase in ... | [-0.0034366995096206665, 0.0015418401453644037, 0.0013862859923392534, -0.03819701448082924, -0.009600835852324963, -0.0004469160339795053, 0.012837653048336506, -0.0066348291002213955, -0.018015269190073013, 0.0008366074762307107, -0.0030836802907288074, 0.014352895319461823, 0.019201671704649925, -0.00088013039203360... |
297 | GOOGL | 2015 | We expect that R&D expenses will increase in dollar amount and may fluctuate as a percentage of revenues in 2016 and future periods. | [-0.003388175508007407, -0.023123156279325485, 0.00418136129155755, -0.029272792860865593, -0.006045184098184109, 0.0052976966835558414, -0.02324066497385502, 0.0007605442660860717, -0.011052372865378857, 0.009746717289090157, 0.013552702032029629, 0.027862684801220894, 0.015772316604852676, 0.00022318545961752534, 0.0... |
298 | GOOGL | 2015 | •Stock-based compensation expense. | [-0.013599718920886517, -0.011655954644083977, -0.0028808186762034893, -0.043466027826070786, -0.021839158609509468, 0.0044348351657390594, -0.015934890136122704, -0.01592162251472473, 0.027199437841773033, -0.014355996623635292, -0.011569712311029434, 0.022847527638077736, 0.018323134630918503, 0.014210048131644726, -... |
299 | GOOGL | 2015 | Sales and marketing expenses increased $916 million and remained relatively flat as a percentage of revenues from 2014 to 2015. The increase in dollar amount was primarily due to an increase in labor and facilities-related costs of $329 million and an increase in stock-based compensation expense of $184 million, largel... | [-0.01851588673889637, 0.00524252699688077, -0.003919045906513929, -0.03731445595622063, -0.016999665647745132, -0.011493726633489132, -0.0012961762258782983, -0.0069065154530107975, -0.010664944536983967, -0.013074194081127644, 0.00466109486296773, 0.015470595099031925, 0.011178918182849884, 0.00707998126745224, 0.006... |
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