Question stringlengths 19 116 | query stringlengths 130 860 |
|---|---|
What is the cost per conversion (CPA)? | SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true |
What is the return on ad spend (ROAS)? | SELECT metrics.cost_micros, metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH PARAMETERS omit_unselected_resource_names=true |
Which keywords drive the highest number of conversions? | SELECT ad_group_criterion.keyword.text,ad_group_criterion.status, metrics.conversions, campaign.name,campaign.status,ad_group.name,ad_group.status,ad_group_criterion.keyword.match_type FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' A... |
Which age group is engaging most with our ads? | SELECT ad_group_criterion.age_range.type, ad_group.name, ad_group.status, campaign.name,campaign.status, metrics.ctr FROM age_range_view WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true |
Are new or returning users converting more frequently? | SELECT segments.new_versus_returning_customers, metrics.conversions FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC PARAMETERS omit_unselected_resource_names=true |
How does performance vary by time of day or day of week? | SELECT metrics.conversions, metrics.ctr, metrics.conversions_value, metrics.cost_micros, metrics.conversions_from_interactions_rate, segments.month FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC, metrics.conversions_value DESC, metrics.cost_micros DESC, metrics.conversions_from_in... |
How has performance changed over time (week/month/quarter)? | SELECT metrics.conversions, metrics.ctr, metrics.conversions_value, metrics.cost_micros, metrics.conversions_from_interactions_rate, segments.month FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC, metrics.conversions_value DESC, metrics.cost_micros DESC, metrics.conversions_from_in... |
Which campaigns/ad groups generate the most conversions? | SELECT campaign.name,campaign.status,ad_group.name,ad_group.status, metrics.conversions FROM ad_group WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS om... |
Are any ads suffering from low Quality Score? | SELECT ad_group_criterion.keyword.text, ad_group_criterion.type, ad_group_criterion.status, ad_group_criterion.display_name, campaign.name,campaign.status,ad_group.name,ad_group.status, ad_group_criterion.quality_info.quality_score FROM ad_group_criterion WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion... |
Which campaigns have the highest conversion rate? | SELECT campaign.name,campaign.status, metrics.conversions_from_interactions_rate, campaign.status FROM campaign WHERE campaign.status!='REMOVED' WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions_from_interactions_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_n... |
How does average CPC and CTR vary across campaigns? | SELECT metrics.ctr, metrics.average_cpc, campaign.name,campaign.status FROM campaign WHERE campaign.status!='REMOVED' WHERE campaign.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.average_cpc DESC, metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true |
What is Search Impression Share and lost-IS (Budget vs. Rank) by campaign? | SELECT campaign.name,campaign.status, metrics.search_impression_share, metrics.search_budget_lost_impression_share, metrics.search_rank_lost_impression_share FROM campaign WHERE campaign.status!='REMOVED' WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.search_impression_share DE... |
How does ad group performance differ by device? | SELECT metrics.conversions, metrics.ctr, metrics.conversions_value, metrics.cost_micros, metrics.conversions_from_interactions_rate,segments.device, campaign.name,campaign.status,ad_group.name,ad_group.status FROM ad_group WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND campaign.status!='REMOVED' A... |
How do different match types (broad, phrase, exact) perform? | SELECT metrics.clicks, metrics.conversions, metrics.cost_micros, metrics.impressions, ad_group_criterion.keyword.text, ad_group_criterion.keyword.match_type,campaign.name,campaign.status,ad_group.name,ad_group.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' ... |
What’s the breakdown of performance by match type (Exact vs. Phrase vs. Broad)? | SELECT metrics.clicks, metrics.conversions, metrics.cost_micros, metrics.impressions, ad_group_criterion.keyword.text, ad_group_criterion.keyword.match_type,campaign.name,campaign.status,ad_group.name,ad_group.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' ... |
Are your search-term reports revealing wasted spend on irrelevant queries? | SELECT search_term_view.search_term, search_term_view.status, ad_group.name, campaign.name,campaign.status, metrics.cost_micros, metrics.conversions,campaign.status.ad_group.statusFROM search_term_view WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.conversions = 0 AND campaign.status!='REMO... |
How do different ad formats (Responsive Search Ads vs. Expanded Text Ads vs. Dynamic) stack up? | SELECT ad_group_ad.ad.name,ad_group_ad.status, ad_group_ad.status, ad_group_ad.ad.type, segments.ad_network_type, campaign.name,campaign.status,ad_group.name,ad_group.status,metrics.conversions, metrics.ctr, metrics.conversions_value, metrics.cost_micros, metrics.conversions_from_interactions_rate FROM ad_group_ad WHER... |
Are your ad extensions (sitelinks, callouts, structured snippets) boosting CTR and conversions? | SELECT campaign_asset.field_type, campaign_asset.status, campaign.name,campaign.status, segments.click_type, metrics.conversions, metrics.ctr, asset.structured_snippet_asset.header, asset.structured_snippet_asset.values, asset.sitelink_asset.link_text, asset.callout_asset.callout_text FROM campaign WHERE campaign.statu... |
Which contextual topics and categories drive the best engagement? | SELECT campaign.name,campaign.status,ad_group.name,ad_group.status, metrics.ctr, ad_group_criterion.topic.path, ad_group_criterion.topic.topic_constant, ad_group_criterion.type, ad_group_criterion.status FROM topic_view WHERE ad_group_criterion.status != 'REMOVED' AND ad_group_criterion.type = 'TOPIC' AND segments.date... |
Which promotional messaging (discounts vs. free-shipping vs. bundles) drove the best CVR? | SELECT campaign_asset.field_type, campaign_asset.status, ad_group.name, ad_group.status, campaign.labels, campaign.name,campaign.status, metrics.conversions_from_interactions_rate, asset.promotion_asset.promotion_target, asset.promotion_asset.occasion, asset.promotion_asset.promotion_code FROM campaign WHERE campaign.s... |
Which ad groups in my campaigns had zero conversions last month | SELECT ad_group.name, campaign.name,campaign.status, ad_group.status, metrics.conversions FROM ad_group WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH AND metrics.conversions = 0 AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.conv... |
Which ad creative had the highest click-through rate last month | SELECT ad_group_ad.id, ad_group_ad.name, ad_group_ad.status, metrics.ctr FROM ad_group_ad WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true |
Which ad groups in my account had the most clicks last month | SELECT ad_group.name, campaign.name,campaign.status, ad_group.status, metrics.clicks FROM ad_group WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.clicks DESC PARAMETERS omit_unselecte... |
Which campaigns had the lowest cost per click last month | SELECT campaign.name,campaign.status, metrics.average_cpc FROM campaign WHERE campaign.status!='REMOVED' AND segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.average_cpc ASC PARAMETERS omit_unselected_resource_names=true |
How many impressions did my ads get yesterday | SELECT ad_group_ad.ad.id, ad_group_ad.name, ad_group_ad.status, metrics.impressions FROM ad_group_ad WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING YESTERDAY ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true |
What was my average conversion rate for the last 14 days | SELECT metrics.conversion_rate FROM customer WHERE segments.date DURING LAST_14_DAYS ORDER BY metrics.conversion_rate DESC PARAMETERS omit_unselected_resource_names=true |
Which ad groups had zero impressions last week | SELECT ad_group.name, campaign.name,campaign.status, ad_group.status, metrics.impressions FROM ad_group WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_WEEK_SUN_SAT AND metrics.impressions = 0 AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY ad_gr... |
What is the average CPC for my account for the last 30 days | SELECT metrics.average_cpc FROM customer WHERE segments.date DURING LAST_30_DAYS ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true |
Which ad groups in my campaigns have the lowest click-through rate (CTR) this month | SELECT ad_group.name, campaign.name,campaign.status, ad_group.status, metrics.ctr FROM ad_group WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.ctr ASC PARAMETERS omit_unselected_resou... |
What is the total spend for each campaign this month | SELECT campaign.name,campaign.status, metrics.cost_micros FROM campaign WHERE campaign.status!='REMOVED' AND segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true |
Which campaigns received the highest number of impressions from mobile devices last week | SELECT campaign.name,campaign.status, metrics.impressions, segments.device FROM campaign WHERE campaign.status!='REMOVED' AND segments.date DURING LAST_WEEK_SUN_SAT AND segments.device = 'MOBILE' AND campaign.status != 'REMOVED' ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true |
Which ad groups in my account are currently enabled and belong to active campaigns | SELECT ad_group.name, campaign.name,campaign.status, ad_group.status FROM ad_group WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND campaign.status = 'ENABLED' AND ad_group.status = 'ENABLED' ORDER BY ad_group.name ASC PARAMETERS omit_unselected_resource_names=true |
What was my average cost per click for search campaigns last week | SELECT metrics.average_cpc, campaign.name,campaign.status FROM campaign WHERE campaign.status!='REMOVED' AND segments.date DURING LAST_WEEK_MON_SUN AND campaign.advertising_channel_type = 'SEARCH' ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true |
Which ads had the lowest conversion rate in the last 14 days | SELECT ad_group_ad.id, ad_group_ad.name, metrics.conversion_rate FROM ad_group_ad WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.conversion_rate ASC PARAMETERS omit_unselected_resource_names=true |
Which ad groups in my account are currently paused or removed | SELECT ad_group.name, campaign.name,campaign.status, ad_group.status FROM ad_group WHERE campaign.status!='REMOVED' AND ad_group.status IN ('PAUSED','REMOVED') ORDER BY ad_group.name PARAMETERS omit_unselected_resource_names=true |
What are the top 5 ad groups by impressions last month | SELECT ad_group.name, campaign.name,campaign.status, ad_group.status, metrics.impressions FROM ad_group WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.impressions DESC LIMIT 5 PARAMET... |
Which campaigns have zero clicks this month | SELECT campaign.name,campaign.status, metrics.clicks FROM campaign WHERE campaign.status!='REMOVED' AND segments.date DURING THIS_MONTH AND metrics.clicks = 0 ORDER BY campaign.name,campaign.status PARAMETERS omit_unselected_resource_names=true |
Which enabled campaigns have the highest impression share this month | SELECT campaign.name,campaign.status, metrics.search_impression_share FROM campaign WHERE campaign.status!='REMOVED' AND segments.date DURING THIS_MONTH AND campaign.status = 'ENABLED' ORDER BY metrics.search_impression_share DESC PARAMETERS omit_unselected_resource_names=true |
What was the total number of impressions for display ads last month | SELECT metrics.impressions FROM customer WHERE segments.ad_network_type = 'DISPLAY' AND segments.date DURING LAST_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true |
Which keywords have never received a click | SELECT ad_group_criterion.keyword.text, ad_group.name, campaign.name,campaign.status, ad_group.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND metrics.clicks = 0 AND campaign.status != 'REMOV... |
Which ad groups have the highest impressions but zero conversions this month | SELECT ad_group.name, campaign.name,campaign.status, ad_group.status, metrics.impressions FROM ad_group WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING THIS_MONTH AND metrics.conversions = 0 AND campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.impr... |
What is the lowest cost campaign running in my account this week | SELECT campaign.name,campaign.status, metrics.cost_micros FROM campaign WHERE campaign.status!='REMOVED' AND segments.date DURING THIS_WEEK_SUN_TODAY AND campaign.status != 'REMOVED' ORDER BY metrics.cost_micros ASC PARAMETERS omit_unselected_resource_names=true |
Which enabled ad groups in my account have not received any impressions this month | SELECT ad_group.name, campaign.name,campaign.status, ad_group.status, metrics.impressions FROM ad_group WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING THIS_MONTH AND campaign.status = 'ENABLED' AND ad_group.status = 'ENABLED' AND metrics.impressions = 0 ORDER BY ad_group.name ... |
Which enabled ad groups in my account have not received any impressions this month | SELECT ad_group.name, campaign.name,campaign.status, ad_group.status, metrics.impressions FROM ad_group WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING THIS_MONTH AND campaign.status = 'ENABLED' AND ad_group.status = 'ENABLED' AND metrics.impressions = 0 ORDER BY ad_group.name ... |
Which ads received the lowest number of clicks last month | SELECT ad_group_ad.ad.id, ad_group_ad.ad.name,ad_group_ad.status, ad_group_ad.status, metrics.clicks FROM ad_group_ad WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.clicks ASC LIMIT 10 PARAMETERS omit_unselected_res... |
Which campaigns have a cost per click higher than ₹100 this month | SELECT campaign.name,campaign.status, metrics.average_cpc FROM campaign WHERE campaign.status!='REMOVED' AND segments.date DURING THIS_MONTH AND campaign.status != 'REMOVED' AND metrics.average_cpc > 100000 ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true |
What was my total ad spend on mobile devices last week | SELECT metrics.cost_micros FROM customer WHERE segments.device = 'MOBILE' AND segments.date DURING LAST_WEEK_SUN_SAT ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true |
Which ads received the most clicks in the last 14 days | SELECT ad_group_ad.ad.id, ad_group_ad.ad.name,ad_group_ad.status, ad_group_ad.status, metrics.clicks FROM ad_group_ad WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.clicks DESC PARAMETERS omit_unselected_resource_... |
Which ads received the lowest number of conversions in the last 14 days | SELECT ad_group_ad.ad.id, ad_group_ad.ad.name,ad_group_ad.status, ad_group_ad.status, metrics.conversions FROM ad_group_ad WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND ad_group_ad.status!='REMOVED' AND segments.date DURING LAST_14_DAYS ORDER BY metrics.conversions ASC PARAMETERS omit_unselected_... |
Which ad groups in my account had zero conversions last month despite high spend | SELECT ad_group.name, campaign.name,campaign.status, ad_group.status, metrics.cost_micros, metrics.conversions FROM ad_group WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH AND metrics.cost_micros > 5000000 AND metrics.conversions = 0 AND campaign.status != 'REMOVED'... |
Which ad groups are paused but still have impressions recorded last month | SELECT ad_group.name, campaign.name,campaign.status, ad_group.status, metrics.impressions FROM ad_group WHERE campaign.status!='REMOVED' AND segments.date DURING LAST_MONTH AND ad_group.status = 'PAUSED' AND metrics.impressions > 0 AND campaign.status != 'REMOVED' ORDER BY metrics.impressions DESC PARAMETERS omit_uns... |
Which campaigns have lost impression share due to budget last month | SELECT campaign.name,campaign.status, metrics.search_budget_lost_impression_share FROM campaign WHERE campaign.status!='REMOVED' AND segments.date DURING LAST_MONTH AND campaign.status != 'REMOVED' AND metrics.search_budget_lost_impression_share > 0 ORDER BY metrics.search_budget_lost_impression_share DESC PARAMETERS... |
Which campaigns have been paused but still received impressions last month | SELECT campaign.name,campaign.status, metrics.impressions FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'PAUSED' AND metrics.impressions > 0 ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true |
Which of my ads have the lowest CTR but are still enabled | SELECT ad_group_ad.ad.id, ad_group_ad.ad.name,ad_group_ad.status, ad_group_ad.status, metrics.ctr FROM ad_group_ad WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND ad_group_ad.status!='REMOVED' AND ad_group_ad.status = 'ENABLED' AND segments.date DURING LAST_MONTH ORDER BY metrics.ctr ASC LIMIT 5 PA... |
What are the top 5 devices driving traffic to my ads last week | SELECT segments.device, metrics.clicks FROM campaign WHERE campaign.status!='REMOVED' AND segments.date DURING LAST_WEEK_SUN_SAT AND campaign.status != 'REMOVED' ORDER BY metrics.clicks DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true |
What is the conversion rate for each ad group in my enabled campaigns this month | SELECT ad_group.name, campaign.name,campaign.status, ad_group.status, metrics.conversion_rate FROM ad_group WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING THIS_MONTH AND campaign.status = 'ENABLED' AND ad_group.status = 'ENABLED' ORDER BY metrics.conversion_rate DESC PARAMETER... |
Which campaigns have paused status but spent money last month | SELECT campaign.name,campaign.status, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status = 'PAUSED' AND metrics.cost_micros > 0 ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true |
Subsets and Splits
No community queries yet
The top public SQL queries from the community will appear here once available.