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How many impressions, clicks, and conversions did we get?
SELECT metrics.clicks, metrics.conversions, metrics.impressions FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions PARAMETERS omit_unselected_resource_names=true
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Which campaigns generate the most clicks or impressions?
SELECT campaign.name, campaign.status,metrics.clicks, metrics.impressions FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' ORDER BY metrics.clicks DESC, metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true
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{ "raw_input_text_generation_0": null, "raw_output_text_generation_0": null }
Which devices (desktop, mobile, tablet) perform best?
SELECT metrics.clicks, metrics.conversions, metrics.conversions_value, metrics.impressions, segments.device FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC PARAMETERS omit_unselected_resource_names=true
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{ "raw_input_text_generation_0": null, "raw_output_text_generation_0": null }
Which headlines and descriptions achieve the highest CTR?
SELECT ad_group_ad_asset_view.field_type, ad_group_ad_asset_view.pinned_field, metrics.ctr, asset.text_asset.text, ad_group_ad.ad.name, ad_group_ad.ad.id,ad_group_ad.status, ad_group.name, campaign.name,campaign.status,ad_group.status FROM ad_group_ad_asset_view WHERE ad_group_ad_asset_view.field_type = 'HEADLINE' AND ...
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{ "raw_input_text_generation_0": null, "raw_output_text_generation_0": null }
list landing pages in the descending order of clicks?
SELECT landing_page_view.unexpanded_final_url, metrics.clicks FROM landing_page_view ORDER BY metrics.clicks DESC PARAMETERS omit_unselected_resource_names=true
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{ "raw_input_text_generation_0": null, "raw_output_text_generation_0": null }
Which devices (mobile vs. desktop vs. tablet) yield the best CVR and ROAS?
SELECT metrics.conversions_value, metrics.cost_micros, metrics.conversions_from_interactions_rate, segments.device FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_from_interactions_rate DESC PARAMETERS omit_unselected_resource_names=true
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{ "raw_input_text_generation_0": null, "raw_output_text_generation_0": null }
How many view-through conversions (Display, Video) are you getting?
SELECT metrics.view_through_conversions FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.view_through_conversions DESC PARAMETERS omit_unselected_resource_names=true
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{ "raw_input_text_generation_0": null, "raw_output_text_generation_0": null }
What CPMS and view-through conversion rates are you seeing on video?
SELECT metrics.average_cpm, metrics.view_through_conversions, campaign.advertising_channel_type, campaign.name, campaign.status FROM campaign WHERE campaign.status != 'REMOVED' AND campaign.advertising_channel_type = 'VIDEO' AND segments.date DURING LAST_MONTH ORDER BY metrics.average_cpm DESC, metrics.view_through_con...
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{ "raw_input_text_generation_0": null, "raw_output_text_generation_0": null }
Which asset groups and individual assets (images, headlines, descriptions) deliver top conversion value?
SELECT asset_group_asset.field_type, asset_group_asset.status, metrics.conversions, asset.text_asset.text, asset_group.name FROM asset_group_asset WHERE asset_group_asset.status != 'REMOVED' AND WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC PARAMETERS omit_unselected_resource_names=true
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{ "raw_input_text_generation_0": null, "raw_output_text_generation_0": null }
What’s the impression split across channels (Search, Display, YouTube, Gmail, Discover)?
SELECT campaign.advertising_channel_type, campaign.name, campaign.status, metrics.impressions FROM campaign WHERE campaign.status != 'REMOVED' AND WHERE segments.date DURING LAST_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true
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{ "raw_input_text_generation_0": null, "raw_output_text_generation_0": null }
Which local campaigns/ads drive the most foot traffic?
SELECT ad_group_ad.ad.name, ad_group_ad.ad.id, ad_group_ad.status, metrics.conversions, ad_group.name, ad_group.status,campaign.name,campaign.status FROM ad_group_ad WHERE campaign.advertising_channel_type = 'LOCAL' AND campaign.status != 'REMOVED' AND WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions ...
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{ "raw_input_text_generation_0": null, "raw_output_text_generation_0": null }
How is the promotional extensions conversion value and conversion rate for last month?
SELECT customer_asset.field_type, customer_asset.status, ad_group.name,ad_group.status, campaign.name, campaign.status, metrics.conversions_value, metrics.conversions_from_interactions_rate, asset.promotion_asset.occasion, asset.text_asset.text FROM customer_asset WHERE segments.date DURING LAST_MONTH AND customer_asse...
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{ "raw_input_text_generation_0": null, "raw_output_text_generation_0": null }
What is the cost per conversion (CPA)?
SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true
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{ "raw_input_text_generation_0": null, "raw_output_text_generation_0": null }
What is the return on ad spend (ROAS)?
SELECT metrics.cost_micros, metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH PARAMETERS omit_unselected_resource_names=true
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{ "raw_input_text_generation_0": null, "raw_output_text_generation_0": null }
Which keywords drive the highest number of conversions?
SELECT ad_group_criterion.keyword.text,ad_group_criterion.status, metrics.conversions, campaign.name, campaign.status,ad_group.name,ad_group.status,ad_group_criterion.keyword.match_type FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND WHERE se...
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{ "raw_input_text_generation_0": null, "raw_output_text_generation_0": null }
Which age group is engaging most with our ads?
SELECT ad_group_criterion.age_range.type, ad_group.name, ad_group.status, campaign.name, campaign.status, metrics.ctr FROM age_range_view WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true
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{ "raw_input_text_generation_0": null, "raw_output_text_generation_0": null }
Are new or returning users converting more frequently?
SELECT segments.new_versus_returning_customers, metrics.conversions FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC PARAMETERS omit_unselected_resource_names=true
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{ "raw_input_text_generation_0": null, "raw_output_text_generation_0": null }
How does performance vary by time of day or day of week?
SELECT metrics.conversions, metrics.ctr, metrics.conversions_value, metrics.cost_micros, metrics.conversions_from_interactions_rate, segments.month FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC, metrics.conversions_value DESC, metrics.cost_micros DESC, metrics.conversions_from_in...
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{ "raw_input_text_generation_0": null, "raw_output_text_generation_0": null }
How has performance changed over time (week/month/quarter)?
SELECT metrics.conversions, metrics.ctr, metrics.conversions_value, metrics.cost_micros, metrics.conversions_from_interactions_rate, segments.month FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC, metrics.conversions_value DESC, metrics.cost_micros DESC, metrics.conversions_from_in...
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{ "raw_input_text_generation_0": null, "raw_output_text_generation_0": null }
Which campaigns/ad groups generate the most conversions?
SELECT campaign.name, campaign.status,ad_group.name,ad_group.status, metrics.conversions FROM ad_group WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
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{ "raw_input_text_generation_0": null, "raw_output_text_generation_0": null }
Are any ads suffering from low Quality Score?
SELECT ad_group_criterion.keyword.text, ad_group_criterion.type, ad_group_criterion.status, ad_group_criterion.display_name, campaign.name, campaign.status,ad_group.name,ad_group.status, ad_group_criterion.quality_info.quality_score FROM ad_group_criterion WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterio...
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{ "raw_input_text_generation_0": null, "raw_output_text_generation_0": null }
Which campaigns have the highest conversion rate?
SELECT campaign.name, metrics.conversions_from_interactions_rate, campaign.status FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions_from_interactions_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
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{ "raw_input_text_generation_0": null, "raw_output_text_generation_0": null }
How does average CPC and CTR vary across campaigns?
SELECT metrics.ctr, metrics.average_cpc, campaign.name,campaign.status FROM campaign WHERE campaign.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.average_cpc DESC, metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true
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{ "raw_input_text_generation_0": null, "raw_output_text_generation_0": null }
What is Search Impression Share and lost-IS (Budget vs. Rank) by campaign?
SELECT campaign.name, campaign.status, metrics.search_impression_share, metrics.search_budget_lost_impression_share, metrics.search_rank_lost_impression_share FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.search_impression_share DESC, metrics.search_budget_lost_im...
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{ "raw_input_text_generation_0": null, "raw_output_text_generation_0": null }
How does ad group performance differ by device?
SELECT metrics.conversions, metrics.ctr, metrics.conversions_value, metrics.cost_micros, metrics.conversions_from_interactions_rate,segments.device, campaign.name,campaign.status,ad_group.name,ad_group.status FROM ad_group WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MO...
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{ "raw_input_text_generation_0": null, "raw_output_text_generation_0": null }
How do different match types (broad, phrase, exact) perform?
SELECT metrics.clicks, metrics.conversions, metrics.cost_micros, metrics.impressions, ad_group_criterion.keyword.text, ad_group_criterion.keyword.match_type,campaign.name, campaign.status,ad_group.name,ad_group.status FROM keyword_view WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DU...
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{ "raw_input_text_generation_0": null, "raw_output_text_generation_0": null }
What’s the breakdown of performance by match type (Exact vs. Phrase vs. Broad)?
SELECT metrics.clicks, metrics.conversions, metrics.cost_micros, metrics.impressions, ad_group_criterion.keyword.text, ad_group_criterion.keyword.match_type,campaign.name, campaign.status,ad_group.name,ad_group.status FROM keyword_view WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' ORDER BY metrics.con...
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{ "raw_input_text_generation_0": null, "raw_output_text_generation_0": null }
Are your search-term reports revealing wasted spend on irrelevant queries?
SELECT search_term_view.search_term, search_term_view.status, ad_group.name, campaign.name, metrics.cost_micros, metrics.conversions,campaign.status.ad_group.status FROM search_term_view WHERE metrics.conversions = 0 AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH PARAM...
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{ "raw_input_text_generation_0": null, "raw_output_text_generation_0": null }
How do different ad formats (Responsive Search Ads vs. Expanded Text Ads vs. Dynamic) stack up?
SELECT ad_group_ad.ad.name, ad_group_ad.status, ad_group_ad.ad.type, segments.ad_network_type, campaign.name, campaign.status,ad_group.name,ad_group.status,metrics.conversions, metrics.ctr, metrics.conversions_value, metrics.cost_micros, metrics.conversions_from_interactions_rate FROM ad_group_ad WHERE ad_group_ad.stat...
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{ "raw_input_text_generation_0": null, "raw_output_text_generation_0": null }
Are your ad extensions (sitelinks, callouts, structured snippets) boosting CTR and conversions?
SELECT campaign_asset.field_type, campaign_asset.status, campaign.name, segments.click_type, metrics.conversions, metrics.ctr, asset.structured_snippet_asset.header, asset.structured_snippet_asset.values, asset.sitelink_asset.link_text, asset.callout_asset.callout_text FROM campaign_asset WHERE campaign_asset.field_typ...
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{ "raw_input_text_generation_0": null, "raw_output_text_generation_0": null }