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[4970.46 --> 4971.36] Shut up.
[4973.04 --> 4973.56] Watches
[4973.56 --> 4974.60] are overpriced.
[4974.60 --> 4974.82] Yeah.
[4975.18 --> 4976.24] And watch pricing
[4976.24 --> 4977.30] is unreasonable.
[4977.60 --> 4977.74] Yeah.
[4977.82 --> 4978.82] For once,
[4979.18 --> 4980.58] it is not
[4980.58 --> 4981.44] Apple
[4981.44 --> 4982.78] setting the precedent here.
[4983.22 --> 4984.44] They are just
[4984.44 --> 4986.18] expanding into a market
[4986.18 --> 4987.28] that is already
[4987.28 --> 4988.64] charging way too much
[4988.64 --> 4989.64] if you look at it
[4989.64 --> 4990.92] from a bill of materials
[4990.92 --> 4992.78] cost perspective.
[4993.58 --> 4993.82] So,
[4994.56 --> 4995.46] nothing new.
[4995.92 --> 4996.82] Move along.
[4997.20 --> 4997.92] $5,000
[4997.92 --> 4999.48] for a high-end watch
[4999.48 --> 5000.28] is like
[5000.28 --> 5002.12] nothing to see here,
[5002.20 --> 5002.58] guys.
[5003.04 --> 5003.66] Me personally,
[5003.96 --> 5005.20] I think it's ridiculous.
[5005.46 --> 5005.62] Oh, yeah.
[5005.68 --> 5006.38] I'd never buy one.
[5006.52 --> 5007.20] There's lots of people
[5007.20 --> 5007.54] that do.
[5007.70 --> 5008.68] Never buy one.
[5009.40 --> 5010.04] Lots of relative.
[5010.54 --> 5011.54] Lots of people do.
[5011.68 --> 5012.00] In fact,
[5012.10 --> 5012.66] even like
[5012.66 --> 5013.38] otherwise,
[5013.62 --> 5014.52] like normal people
[5014.52 --> 5015.68] who have real jobs
[5015.68 --> 5016.92] might own a Rolex
[5016.92 --> 5018.16] because that
[5018.16 --> 5019.82] particular status symbol
[5019.82 --> 5020.54] of a watch
[5020.54 --> 5021.34] is very,
[5021.46 --> 5022.08] very important to them.
[5022.32 --> 5023.00] The one thing
[5023.00 --> 5023.72] that I have to say
[5023.72 --> 5024.40] about this
[5024.40 --> 5025.12] is
[5025.12 --> 5025.88] Apple,
[5026.96 --> 5027.84] do this right.
[5028.50 --> 5029.62] Even if the hardware
[5029.62 --> 5030.54] changes
[5030.54 --> 5032.58] on a very rapid basis,
[5032.86 --> 5033.60] you cannot
[5033.60 --> 5034.34] treat
[5034.34 --> 5036.02] a $5,000 watch
[5036.02 --> 5036.80] the same way
[5036.80 --> 5037.46] that you do
[5037.46 --> 5038.82] something relatively
[5038.82 --> 5039.44] disposable,
[5039.86 --> 5040.96] like even at $1,000,
[5041.68 --> 5042.36] a smartphone.
[5042.70 --> 5044.14] Because if they roll out
[5044.14 --> 5045.04] a new iteration
[5045.04 --> 5046.24] that is dramatically
[5046.24 --> 5047.32] better than the old one
[5047.32 --> 5048.06] every year
[5048.06 --> 5049.06] at $5,000,
[5049.54 --> 5050.52] even people
[5050.52 --> 5051.38] with $5,000
[5051.38 --> 5052.44] to spend on a watch
[5052.44 --> 5053.78] are going to get pissed.
[5055.06 --> 5055.72] So there.
[5055.94 --> 5056.44] That's true.
[5056.62 --> 5057.00] Tim Cook,
[5057.04 --> 5057.68] I hope you're listening.
[5059.36 --> 5059.76] No.
[5060.62 --> 5061.28] One thing,
[5061.62 --> 5062.84] the deal you did
[5062.84 --> 5063.54] with your glasses
[5063.54 --> 5064.38] so that you got
[5064.38 --> 5064.78] your glasses,
[5064.88 --> 5065.42] what was that deal?
[5065.50 --> 5066.08] Like you had to
[5066.08 --> 5067.12] have a certain pair
[5067.12 --> 5067.78] and not lose them
[5067.78 --> 5068.18] or something?
[5068.54 --> 5068.90] Oh,
[5069.02 --> 5070.76] with my Oakleys.
[5071.02 --> 5071.48] Yeah, yeah.
[5071.62 --> 5073.06] So I'm a bit
[5073.06 --> 5073.62] of a cheapskate.
[5073.68 --> 5074.12] I'm also a bit
[5074.12 --> 5074.80] of a scatterbrain.
[5074.90 --> 5075.80] So the deal
[5075.80 --> 5076.66] that my wife
[5076.66 --> 5077.64] actually made with me
[5077.64 --> 5078.92] was you can get