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[2281.66 --> 2283.92] They may have actually had his best interest at heart. |
[2284.56 --> 2285.00] Possibly. |
[2285.22 --> 2289.72] But from articles that I've read from him before, too, no issue pushing that kind of stuff. |
[2289.74 --> 2290.40] But let's go... |
[2290.40 --> 2293.20] Let's take the helicopter up another thousand feet. |
[2293.20 --> 2293.40] Okay. |
[2293.40 --> 2293.98] And let's go... |
[2293.98 --> 2295.26] Why were they talking to him at all? |
[2295.76 --> 2296.00] Yeah. |
[2296.60 --> 2297.04] Yeah. |
[2297.20 --> 2297.66] Seriously, yeah. |
[2297.66 --> 2301.60] So the particular warning might have been in Kyle's best interest. |
[2301.60 --> 2306.02] But the fact that they're talking to him at all is probably in their own best interest. |
[2306.14 --> 2308.18] And I'm sure they know that he likes juicy articles. |
[2308.40 --> 2311.60] And also for the consumer's best interest, potentially. |
[2312.26 --> 2314.88] Like, because remember, there could be a selfish kernel. |
[2315.12 --> 2318.16] But that doesn't mean that it doesn't benefit a whole bunch of people. |
[2318.30 --> 2318.60] And that you couldn't... |
[2318.60 --> 2319.66] We just don't know how much. |
[2320.14 --> 2324.86] Rationalize the benefit you're providing to yourself by saying, well, it also helps out all these other guys. |
[2325.20 --> 2326.62] Which is great in a lot of situations. |
[2326.72 --> 2328.44] That's honestly mostly how charity works. |
[2328.44 --> 2332.14] But, like, you just don't know how much. |
[2332.36 --> 2334.32] How much of this is helping other people. |
[2334.42 --> 2335.14] How much of this is helping. |
[2335.14 --> 2342.54] And for Kyle to talk about how this article could damage the relationship with NVIDIA, you can find a selfish kernel there, too. |
[2342.76 --> 2347.94] By saying that, he's adding credibility to his own publication by saying, you know what? |
[2348.32 --> 2352.56] I'm willing to risk damaging my relationship with NVIDIA in order to bring you guys the facts. |
[2352.56 --> 2356.48] And in this case, this actually does look to me... |
[2356.48 --> 2358.10] And I haven't seen the partner agreement. |
[2358.70 --> 2362.50] And I won't admit to having talked to anyone about this behind the scenes. |
[2362.96 --> 2368.78] But this looks to me like it actually does have the potential to damage a relationship with NVIDIA. |
[2369.26 --> 2370.56] NVIDIA is... |
[2371.26 --> 2374.70] Well, it comes back to the portrait. |
[2375.72 --> 2377.10] NVIDIA smiles a lot. |
[2377.10 --> 2380.10] And they talk about partnership a lot. |
[2381.42 --> 2384.10] And what they mean is... |
[2384.82 --> 2388.00] They have expectations of their partners. |
[2388.46 --> 2391.10] And if their partners don't meet them... |
[2391.10 --> 2392.10] Well... |
[2392.92 --> 2393.20] Hmm. |
[2393.98 --> 2394.28] Hmm. |
[2394.86 --> 2395.16] Hmm. |
[2397.02 --> 2398.44] That's my perception. |
[2398.86 --> 2403.34] And a lot of people think that we're, like, super, super chummy with NVIDIA. |
[2403.34 --> 2407.54] But I've said before in the past, and I'll say it again now... |
[2407.54 --> 2412.98] We have done a grand total of three sponsored engagements with NVIDIA. |
[2413.52 --> 2417.32] We did some pre-rolls way back when we first started. |
[2417.90 --> 2419.52] And those were actually... |
[2419.52 --> 2423.18] That was a complicated thing because probably none of you even remember them. |
[2423.24 --> 2424.26] It was ten spots. |
[2424.56 --> 2427.26] And they were all for a particular EVGA graphics card. |
[2427.48 --> 2432.56] But the funding was being passed through via MDF from NVIDIA. |
[2432.56 --> 2432.60] Yeah. |
[2433.32 --> 2435.60] So that one hardly even registers. |
[2436.10 --> 2436.60] Number two. |
[2437.12 --> 2441.82] We went down to California and hosted Mod24, their modding event. |
[2441.82 --> 2448.10] We were paid what I consider to be a very modest fee for that kind of an engagement. |
[2448.74 --> 2448.78] Yeah. |
[2448.94 --> 2449.98] And then number three. |
[2450.66 --> 2456.00] This was the first time they had actually done flat out a sponsored video with us ever. |
[2456.52 --> 2460.76] They did something with us in Q4 talking about how to game at 4K. |
[2460.76 --> 2465.14] Anyway, they were actually pretty easy to work with, which was kind of refreshing. |
[2466.12 --> 2468.84] Because we were able to talk about game consoles as well. |
[2469.00 --> 2470.20] We kept it very objective. |
[2470.34 --> 2474.96] And we told them up front, we were like, look, we never actually work with you guys on sponsored stuff. |
[2475.10 --> 2477.08] But there's this perception that we're in your pocket. |
[2477.30 --> 2481.28] So you've got to understand, we're going to have to approach this very carefully. |
[2481.54 --> 2481.72] Yeah. |
[2481.72 --> 2484.22] And they were actually pretty cool about it. |
[2484.34 --> 2485.34] But that's the extent of it. |
[2485.54 --> 2490.32] We have worked far more extensively with AMD, Intel, ASUS. |
[2491.34 --> 2493.34] I think we've done more stuff with MSI. |
[2494.70 --> 2498.96] I mean, certainly more stuff with the regular partners like Squarespace. |
[2499.78 --> 2501.38] Zotac, we haven't really done much big stuff with. |
[2501.58 --> 2502.42] I think more than NVIDIA. |
[2502.42 --> 2504.96] But we've done, actually, yeah, we've done a fair bit with Zotac. |
[2505.04 --> 2505.18] Yeah. |
[2505.54 --> 2506.22] Okay, yeah. |
[2506.44 --> 2506.64] Yeah. |
[2507.12 --> 2508.52] Like most people. |
[2509.62 --> 2511.82] So there you go. |
[2512.04 --> 2514.70] So are we putting ourselves at risk? |
[2515.08 --> 2519.36] Given that the relationship was finally starting to warm up and we were really getting some stuff done. |
[2519.62 --> 2524.98] Like a dedicated sponsored video with us is one of the biggest things that a partner can do with us. |
[2525.66 --> 2527.26] And we finally did one with them. |
[2527.64 --> 2530.26] Given things were starting to warm up, yes, we're putting ourselves at risk. |
[2530.52 --> 2535.66] But given that our business survived just fine for the five years prior to that, no, it's not a ton. |
[2535.74 --> 2538.28] So we're not going to act like white knights here or anything like that. |
[2538.82 --> 2539.18] But... |
[2539.18 --> 2540.70] Also said allegedly a lot. |
[2540.78 --> 2542.20] We said allegedly a lot because... |
[2542.20 --> 2542.82] And perception. |
[2543.26 --> 2546.34] And that I'm not going to admit to having talked to anyone. |
[2546.80 --> 2547.88] I'm going to say this. |
[2547.88 --> 2549.00] I haven't talked to anyone. |
[2549.96 --> 2551.20] And I'm also going to say this. |
[2551.30 --> 2553.36] I'm not always 100% honest with you guys. |
[2553.36 --> 2556.44] So you can read into that whatever you feel like. |
[2557.08 --> 2558.32] Speaking of honesty... |
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