text stringlengths 14 502 |
|---|
[311.16 --> 311.82] So continue. |
[312.16 --> 312.66] Ha ha ha. |
[312.66 --> 318.22] Let's say you are Asus and you're, you sign up for the NVIDIA GPP. |
[319.78 --> 328.98] If, if you wanted to sell an NVIDIA graphics card with your special like ROG branding, |
[328.98 --> 329.74] because you're Asus. |
[329.94 --> 330.10] Yeah. |
[330.10 --> 332.68] You couldn't sell any other graphics cards with that branding. |
[333.28 --> 338.36] I don't think that the, it stipulates that like, hey, your existing branding, ROG, you've |
[338.36 --> 339.42] got to use that for NVIDIA. |
[339.54 --> 342.82] I think it's up to Asus to decide what branding they use. |
[342.92 --> 345.14] In theory, they could have been like, you know what, NVIDIA? |
[345.86 --> 349.16] We're going to use our awesome ROG branding on the Radeon cards. |
[349.16 --> 350.92] And we're going to make new branding for you. |
[351.16 --> 355.70] That would, so from a company's perspective though, that would generally be bad because |
[355.70 --> 358.12] the majority of the market is NVIDIA purchasers. |
[358.24 --> 358.54] Exactly. |
[358.54 --> 360.96] So you want to use your stronger brand for that because you'll make more money. |
[361.02 --> 361.42] Exactly. |
[361.58 --> 363.40] So they're totally cutting out. |
[364.02 --> 365.86] And this mindshare really matters, right? |
[365.88 --> 369.96] Because what they're forcing and what did actually occur when this program rolled out |
[369.96 --> 374.38] was that you've got to make new product lines, new, you've got to fork your branding |
[374.38 --> 374.66] basically. |
[374.76 --> 375.68] And so they made Aries. |
[376.64 --> 378.86] This comes at a considerable expense, by the way. |
[378.86 --> 379.32] Oh yeah. |
[379.54 --> 380.26] They've got to... |
[380.26 --> 381.04] Branding, marketing. |
[381.22 --> 382.08] They've got to design it. |
[382.16 --> 384.36] They've got to iterate on that. |
[384.44 --> 387.46] Then they've got to actually print boxes, get these boxes on the shelves. |
[388.06 --> 391.34] And presumably at this point, these companies have already done all of that. |
[391.70 --> 396.82] So now that the partner program is canceled, everybody's wondering if Aries is going to |
[396.82 --> 399.00] continue to be a thing or if they're just going to switch back. |
[399.44 --> 400.94] Because on the one hand, they have the sunk cost. |
[401.08 --> 404.84] On the other hand, that brand means nothing to anybody yet. |
[404.92 --> 406.92] So it's better to lean on your existing brand. |
[406.92 --> 411.20] What we don't know is if NVIDIA has remunerated these companies. |
[411.38 --> 415.96] Like let's say Aries has sunk millions on rebranding, or at least hundreds of thousands. |
[416.58 --> 420.82] Is NVIDIA, like did the lawyer set up anything for this particular case where NVIDIA is going |
[420.82 --> 421.24] to be like, okay. |
[424.00 --> 426.38] So you guys probably didn't hear that. |
[426.64 --> 427.80] What happened? |
[427.80 --> 433.22] Was it the teleprompter glass? |
[433.36 --> 434.40] I would go help him. |
[437.70 --> 438.68] Are you all right? |
[439.64 --> 440.88] Dennis is dead, everyone. |
[441.36 --> 446.78] So a glass fell and shattered into a lot of pieces as we were able to hear from here. |
[446.94 --> 448.64] I guess, yeah, you guys definitely can hear that. |
[448.76 --> 451.08] We just heard shattering and then Dennis going, no! |
[451.18 --> 452.50] Oh yeah, it was very audible. |
[452.50 --> 452.90] Yeah. |
[453.62 --> 454.42] Anyways, sorry. |
[454.54 --> 455.72] We're going to continue here. |
[455.80 --> 458.64] But yeah, it's unclear at this time whether brands are going to survive. |
[459.14 --> 463.50] Not as in like whether ASUS will survive, but it's unclear whether or not Aries will survive, |
[463.80 --> 467.94] whether or not NVIDIA will be compensating these brands for the work that they did related |
[467.94 --> 468.64] to GPP. |
[468.64 --> 476.56] In the like who knows how accurate it was leaks that we got, I didn't see any provisions |
[476.56 --> 480.16] for that because I don't think NVIDIA was expecting to have to pull back out. |
[481.20 --> 483.38] But I guess we didn't see the other side of the agreement either. |
[483.70 --> 487.34] Well, it would have been what those particular companies' lawyers came up with. |
[487.34 --> 487.72] Exactly. |
[487.84 --> 488.88] So we didn't see the other side. |
[488.94 --> 490.08] It wouldn't be in the original TOS. |
[491.20 --> 494.96] Another interesting thing was how they framed their cancellation. |
[494.96 --> 498.06] So we learned about it through a blog post that NVIDIA uploaded. |
[498.54 --> 501.32] And they did not, they didn't like Facebook it. |
[501.54 --> 502.82] They didn't go on an apology tour. |
[502.92 --> 504.04] They didn't own what they did. |
[504.04 --> 504.40] Oh no. |
[504.62 --> 506.66] Instead, they framed it thusly. |
[507.14 --> 515.46] You know, there's all these rumors and conjecture and myths, mistruths around about the NVIDIA |
[515.46 --> 516.18] GPP. |
[516.18 --> 524.40] So rather than spending our energy battling misinformation, we're just going to cancel |
[524.40 --> 529.20] the program so we can focus on what's important, like building the new technology, like as if |
[529.20 --> 532.06] the GPP and all the backlash was like draining their resources. |
[532.40 --> 535.72] As if all the technical people at NVIDIA were quick working on marketing. |
[535.94 --> 536.06] Yeah. |
[536.06 --> 538.84] Like the engineers were like, I can't focus because everyone hates us. |
[538.94 --> 539.98] This is a PR nightmare. |
[540.76 --> 541.96] This is so brutal. |
[541.96 --> 547.94] So yeah, they didn't, yeah, it's that, that part is so brutal because a lot of the reason |
[547.94 --> 551.44] why this is all come to light was because of people, I don't remember his name right |
[551.44 --> 555.94] now, but from the, the guy from Hard OCP, um, that, that like pushed all this kind of |
[555.94 --> 558.18] stuff and the rest of the media, not just us at all. |
[558.26 --> 563.16] We, we probably had a relatively small involvement because I think we just talked about it during |
[563.16 --> 566.24] when there's other creators that have made dedicated videos and all this kind of stuff. |
[566.24 --> 566.52] When? |
[566.98 --> 567.26] When? |
[567.38 --> 568.38] Oh, the NAH show. |
[568.58 --> 569.04] Oh yeah. |
[569.24 --> 569.90] Sorry about that. |
[569.90 --> 570.18] Yeah. |
[570.56 --> 572.02] A lot of confusion around the name. |
[572.36 --> 574.10] Uh, but there's been a lot of. |
[574.10 --> 575.34] NVIDIA made us rebrand. |
[576.04 --> 579.38] It's the NAH show with Radeon graphics. |
[579.58 --> 582.90] Anytime we talk about AMD graphics cards, that's going to be on the NAH show. |
[583.18 --> 583.86] That's awesome. |
Subsets and Splits
No community queries yet
The top public SQL queries from the community will appear here once available.