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**Jeff Sheldon:** Lots of ways.
**Adam Stacoviak:** Well, how can they get involved with Analog? What's the next step? I know it's in Kickstarter right now. Listeners might be listening to this after the fact, I don't know... Let's say they're listening to it pre-Kickstarter being over, and then post-Kickstarter being over. What is the process, tiers...
**Jeff Sheldon:** \[01:03:55.19\] Yeah, we'll make it easy. Ugmonk.com/analog. That will forward you to the Kickstarter if you're listening to it now. And then after Kickstarter, that will forward you to a page on our site where we're gonna continue selling Analog. But the Kickstarter will be the best price, the best o...
**Adam Stacoviak:** Interesting. Refills, I like that. I didn't think to ask you about that, how do people get refilled. Well, we'll definitely put those links in the show notes, so that those listening can follow along. And you've reminded me of one question I didn't actually get to ask you about Analog... And I can't...
**Jeff Sheldon:** It was a little bit of both. So because I've been using index cards for so long, I thought -- originally, it was too simple of an idea to even launch, because people can pick up index cards and basically replicate what I'm doing with Analog right now. And if they wanna do that, that's totally fine, bu...
So I knew that there was something there, because I kept going back to it, and it kept helping me. I'd try a new to-do app, and then a week later I'd wanna switch. I'd try a new task manager, then I'd switch... And the index card kept being a thing for me, so I started sending out samples to friends. Once I printed up ...
And these aren't just random people, they're people in high-performing roles, that have a lot of responsibilities, and things like that... And that really validated it past just me saying "This helps me." And beyond that, it was like "Well, let's go for it. I think this is gonna help a lot of people."
**Adam Stacoviak:** On that note, did you anticipate the idea of refills, or was that sort of discovered as a part of that process?
**Jeff Sheldon:** \[01:06:46.12\] I mean, because you're writing on a physical card and it's not erasable and reusable, we knew that there was an option to do something like a subscription. So part of the business that's different is that it's gonna be a very low price point compared to Gather and compared to a lot of ...
**Adam Stacoviak:** Boast about some of the numbers too, real quick. I've been following you on Instagram, I check your Instagram stories... By no means am I even on Instagram every day; I check in maybe like three times a week. I don't post anymore, I'm weird. I've sort of backed away from social media in that regard,...
**Jeff Sheldon:** Yeah, so we're a 3,448 backers as the time of the recording, so hopefully that's even higher by the time people are listening... And $305,284 raised for this campaign. We still have two weeks left, and honestly, it's gone as good as it could possibly go, and I'm super-stoked on how people are respondi...
**Adam Stacoviak:** Are these numbers you expected? Are you blown away? Are you just happy? All the above.
**Jeff Sheldon:** I'm blown away. Again, I'm trying not to be over-confident, but we knew that there would be some level of success with Analog, because we had run Gather and had done one other Kickstarter... But this is way beyond -- this is the top of the top scenarios that we played out and calculated and figured ou...
**Adam Stacoviak:** That's so cool, man. Alright, Jeff, I have two final questions for you. The first question is my super-secret question... It goes like this - what's on the horizon for you that no one knows about, or not many people know about, that you can share here today? And the second question is "My biggest le...
Jeff, thanks so much for your time today, man. It's been many years... I'm glad to finally get you on Founders Talk, I'm glad to dig through a lot of this stuff. I'm sure we could have covered so much more, so hopefully one day you'll say yes to coming back again, and we'll have more to discover and more to talk about....
**Jeff Sheldon:** Yeah, for sure. Thanks for having me on.