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[366.94 --> 378.22] And a couple of years ago, Amazon decided to kill the studio part of the Grand Tour, which was my favourite part, in favour of just doing these epic specials.
[378.28 --> 384.24] And now we only get two or three episodes, well, less, a couple of episodes a year of the Grand Tour.
[384.24 --> 392.40] And they're these grand expeditions where they go to Madagascar and they put tank tracks on a Ford Fiesta and stupid stuff like that.
[392.90 --> 398.90] Whereas what I watched the Grand Tour for was the cocking about between three old men sort of taking the mickey out of each other.
[399.20 --> 407.42] But the reason they did that, Amazon, was because their analytics showed that most people didn't watch the studio segments.
[407.42 --> 411.68] You know, I can understand why they would make that change.
[411.80 --> 420.62] But if you're Amazon and you're giving away API access to Plex, presumably you would bake in some of those analytics through the Plex client.
[420.98 --> 430.20] But one of the benefits of having people in your app is that they're not going to exit that app to go to Netflix to go and watch a specific show over there.
[430.26 --> 432.94] They're just going to carry on browsing in the portal they're already in.
[432.94 --> 445.78] And if Plex presents all of these different things in one place, the value prop to subscribe to these different services becomes just too generic at this point.
[445.84 --> 447.52] And I just don't see it working, do you?
[448.06 --> 449.32] I have to say I completely agree, Alex.
[449.40 --> 452.68] And it goes just beyond like analytics and whatnot.
[452.80 --> 454.16] But there's also a technical angle.
[454.24 --> 458.10] Perhaps they want to tweak how the playback engine works with their particular type of CDN.
[458.10 --> 463.46] Or maybe they want to feature content for some special show they've just released or some big movie.
[463.54 --> 470.38] Like I just read this morning that Paramount Plus is planning to do a movie a month on their Paramount Plus streaming service.
[471.02 --> 480.04] And I got to imagine that every time one of those movie drops, they're going to do some sort of big presentation in a carousel that lets everybody know our new content is here.
[480.10 --> 483.22] And I just can't imagine Plex accommodating all of those whims.
[483.22 --> 488.28] All of these companies just got to become their own cable network essentially with their streaming service.
[488.72 --> 493.28] And we've just gone through the last 10 years of them figuring out how to actually stream video.
[493.42 --> 495.34] And they're just starting to get good at it now.
[496.04 --> 497.66] You know, Netflix had to set the example.
[498.52 --> 501.06] And so I just don't really see this taking up.
[502.14 --> 507.58] Maybe if Plex was willing to do something where they got access to the search API.
[507.58 --> 512.90] And then if you selected a video, say it was the Grand Tour, it would then just launch the Amazon app.
[513.00 --> 513.96] But how valuable is that?
[514.02 --> 516.84] And how do you even do that, say, like in a web version or something?
[517.22 --> 521.08] My Google Assistant does that already with voice search on the NVIDIA Shield.
[521.76 --> 523.76] It'll search through all the apps for me.
[524.12 --> 524.24] Right.
[524.36 --> 525.96] And Roku's trying to do the same thing.
[526.02 --> 528.28] And Apple wants to offer the same thing with the Siri remote.
[528.54 --> 528.90] Absolutely.
[529.36 --> 529.58] Yeah.
[530.02 --> 532.64] And $15 million isn't enough to do this.
[532.64 --> 535.34] So they raised $50 million from an existing investor.
[536.06 --> 541.88] And as part of that, it includes $15 million in new capital for Plex, which they're going to invest in this mission.
[542.50 --> 543.88] That's nowhere near enough, is it?
[544.14 --> 545.06] I can't imagine.
[545.32 --> 550.16] Unless they see a way of monetizing this, maybe through affiliate links or something like that with the streaming providers.
[550.40 --> 550.72] Maybe.
[551.10 --> 551.32] Yeah.
[551.54 --> 554.70] But you know, Alex, that doesn't even touch on what I don't like about this.
[554.70 --> 557.36] And that is this whole single pane of glass.
[557.50 --> 559.28] They actually use that term, experience.
[559.28 --> 563.32] It's I use Plex intentionally for a curated experience.
[563.80 --> 566.44] I don't want to see everything because it's a family cert.
[566.52 --> 567.68] It's something that we use for our family.
[567.78 --> 574.68] That's why I take the time to put things on there individually, myself as the dad or when, you know, the mom requests something.
[574.86 --> 579.44] I have a UI where they can go in and they can request things.
[579.44 --> 583.12] But it is intentionally separated from everything else.
[583.26 --> 584.66] And there is an app on the screen.
[584.84 --> 585.38] They launch it.
[585.44 --> 586.00] They go in there.
[586.06 --> 587.16] I know everything's safe.
[587.16 --> 589.84] I have parent stuff separated out from kids stuff.
[590.06 --> 592.64] And I have really no interest in mixing it all.
[592.72 --> 594.94] I can't tell for sure at this stage.
[595.04 --> 600.44] But reading between the lines, it does look like they're going to give you the option to not mix everything together.
[600.44 --> 602.16] But it will be mixed by default.
[602.48 --> 604.00] I mean, I guess time will tell on this one.
[604.38 --> 607.96] I kind of hope we're proved right because I really agree with you.
[608.02 --> 610.04] I don't want to see this stuff.
[610.12 --> 613.52] The reason I have Plex is because I want to control what I see.
[613.70 --> 615.38] So, yeah, I'm with you on that one.
[615.38 --> 620.06] Yeah, it gets my head spinning immediately on, well, what would I go to?
[620.70 --> 622.04] What would I transition to?
[622.30 --> 625.06] Because I've got a lot of time invested in my Plex library.
[625.40 --> 632.76] And so one of the things I've already done on our Apple TV is I've switched to using – I've talked about it before on the show.
[632.86 --> 634.48] I've switched to using Infuse.
[634.56 --> 635.82] And I'm going to put a link to it again.
[635.94 --> 636.78] It's a paid app.
[637.22 --> 638.78] It's like Cody for Apple TV.
[639.16 --> 641.00] And I don't use that lightly.
[641.00 --> 642.42] I have a lot of respect for Cody.
[642.50 --> 644.12] But this is like Cody for Apple TV.
[644.34 --> 651.60] It can bring together multiple servers over network connections, Google Drive, Dropbox.
[651.80 --> 653.80] And it supports Plex.
[654.20 --> 658.04] It will do your watch status and everything that you would need to track in Plex.
[658.68 --> 660.50] And it's just a fantastic UI.
[660.50 --> 664.42] And it has much better AirPlay support.
[664.54 --> 675.40] So if you use HomePods with an Apple TV or you're using some kind of crazy AirPlay setup, Infuse does it perfectly where the actual Plex client on Apple TV and iOS is not actually great at that stuff.
[675.48 --> 676.60] It sometimes has issues.
[676.98 --> 683.84] And so when I see this news about one meta search engine for all streaming, I think, yeah, that's all good, guys.
[683.88 --> 686.94] But you're not even enticing me to use your own app these days.
[687.08 --> 688.48] Like there's other things to focus on.
[688.48 --> 693.24] And I have a lot of respect for the Plex folks, but it is just what it is now is I'm using Infuse.
[693.52 --> 696.56] And you can get it at firecore.com slash Infuse.
[696.76 --> 701.36] And they've just recently released a Mac desktop version, too, which is kind of a neat idea, I suppose.
[701.82 --> 706.22] I know lots of the audience are frantically screaming at their podcast devices.
[706.34 --> 707.24] What about Jellyfin?
[707.40 --> 708.12] What about MB?
[708.60 --> 709.40] Well, maybe one day.
[709.48 --> 712.42] Maybe you and I eventually will become Jellyfin guys in the future.
[712.48 --> 712.92] It could happen.
[713.54 --> 716.26] I do experiment it from time to time.
[716.32 --> 718.04] Have you ever kicked the tires with Jellyfin?
[718.04 --> 718.68] I have.
[718.98 --> 720.02] And I went back to Plex.