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**Jerod Santo:** I'm just watching you figure this out as you go... |
**Adam Stacoviak:** I was trying to be more specific and then I messed up again. So just follow me. Just do your best, okay? |
**Jerod Santo:** We're with you, man. We're with you. |
**Rachel Plotnick:** Stick with the buttons. |
**Adam Stacoviak:** The buttons. The screen stopped working. So we're like "Okay, this microwave is no longer usable." And we don't microwave so frequently that it was like that big of a deal, but we had to replace it, because there were certain things, like maybe popcorn, or just certain things you would use it for. |
**Jerod Santo:** Sure. |
**Adam Stacoviak:** And then it was like "Well, we have to replace it with one that fits in there", because it was a built-in microwave, and it had a surround around it. And so thankfully, we can go and replace it. So we literally took this microwave that functioned properly, that could not be commanded properly. And i... |
So here's me, spending 200 bucks on a new microwave or whatever the number was, for the same exact thing, just to get done. It's like "Ah, fixed." And it was just it was; like, the same microwave. And we got rid of it because of that. |
**Rachel Plotnick:** It's that single point of failure, you know? The fact that one button could ruin the whole device, I think, is so problematic. And you're so right. I mean, most people - you take it to any repair person and they say "Oh, we don't want to fix it. It would be cheaper to just get you a new one." |
**Adam Stacoviak:** Frustrating. |
**Rachel Plotnick:** Brutal. |
**Adam Stacoviak:** What's with this new research thing? Can you talk more about this energy drinks and computers, and - can you tease? Where is it at? Have you put anything online yet? |
**Rachel Plotnick:** Not yet. Actually, I'm doing a talk on Twitch on January 31st. I guess I'll plug that. |
**Jerod Santo:** Nice. |
**Rachel Plotnick:** For ROMchip, it's a game history journal. So we're doing a talk on Twitch, and... Yeah, I'm kind of thinking, again, sort of bringing the past and present into conversation. I'm looking at things like pilots and fatigue, and different uses of caffeine and chemicals to try to keep people awake to do... |
**Jerod Santo:** \[01:02:23.29\] Yeah, I wonder how far you went into the energy drink thing, because... I guess I've lived long enough to remember when they were junky, and now it's like there's this health aspect to it... And I don't know anything about nootropics or any of this stuff. I just look at it and think "Th... |
**Rachel Plotnick:** Yeah, I'm still kind of working through that, but I think you're right. Most public health studies have shown that there are a lot of problems with these drinks. I think some of them have tried to cut out sugar and things like that, and replaced it with other things... But the health implications a... |
**Jerod Santo:** Some of their marketing teams are amazing, too. Red Bull's marketing, for instance -- and Red Bull's been around for a long time, so they're not one of these new ones... In fact, when I was younger, Red Bulls were all the rage, but there was no sort of illusion that it was good for you. It was just goi... |
So like that whole side of if your entire business is predicated on you being better at marketing and branding than everybody else, and that's really where like the battleground is for consumer sales... You can produce some really good marketing campaigns, right? Like, that just brings out some amazing stuff. |
**Rachel Plotnick:** Yeah, and I think it's very interesting too that in some ways these drinks are becoming more akin to Gatorade, or kind of sports drinks, or they're pitched that way, at least... And I think as we see the rise of e-sports and things like that, it becomes associated with the idea of endurance, and pe... |
**Adam Stacoviak:** Yeah. You're right, Jerod, Red Bull has done it well. There's a big fascination, too. And you've kind of arrived if you're sponsored by Red Bull. I pay attention to mountain biking, professional mountain biking. And there's several folks I pay attention to that are in the game, and one of the YouTub... |
\[01:06:01.06\] And now they even have Red Bull TV, where they literally are a media company, more so than just simply a drink company. They've transcended their original -- it's almost like Apple, where they kind of began as Apple computers, and now they're just Apple, because it's beyond the computer. They've transce... |
**Jerod Santo:** Yeah. Well, they're just like culturally as relevant -- they want to be as culturally relevant as possible, because then you associate going to a concert with Red Bull, going to go snowboarding with Red Bull. All these things just get associated implicitly with Red Bull, and it's pretty smart. |
**Adam Stacoviak:** What I find funny though is that these folks I see, they drink Red Bull, and I'm like "Well --" And I don't know much about Red Bull, but I'm also in that camp where I don't know much about the health benefits or lack thereof. And I'm thinking "Really? Do you really drink Red Bull that much?" |
**Jerod Santo:** Well, that's what's interesting about the gamer side, because on the athletic side, especially with the history of these drinks being not good for you... I remember seeing -- I don't think it was Michael Jordan in particular, but like world-class athletes, and they're trying to sell you Coca-Cola and S... |
**Rachel Plotnick:** But it is still extreme. It's hardcore to stay up all night and press those buttons. |
**Jerod Santo:** Exactly. |
**Adam Stacoviak:** So hardcore. |
**Jerod Santo:** \[laughs\] Oh, yeah... We're bringing it back to buttons. So Rachel, have you seen the H2 commercial? I told Adam about this, the new Hummer that has the crab walk... |
**Rachel Plotnick:** Oh, no. Tell me about that. |
**Jerod Santo:** Oh, man. Go out and check out this commercial. You could use it as an advertisement for your power button book, because the entire thing is like energetic music, and... This is the Hummer that goes sideways. All four tires turn, so you can do the crab walk... And the whole thing is "Push the button." A... |
**Rachel Plotnick:** Oh, how have I not seen that? Oh, my gosh... |
**Jerod Santo:** Yeah, you've got to go watch it. |
**Rachel Plotnick:** That's in my near future. |
**Adam Stacoviak:** Yes. |
**Jerod Santo:** It's pretty catchy. Good advertising. |
**Rachel Plotnick:** See, selling the button still works. |
**Jerod Santo:** It certainly does. And then alongside your new book, what you could do is you could have like commemorative wipes, or something... \[laughter\] Some sort of cleaner that comes out with your book. |
**Rachel Plotnick:** There you go. |
**Jerod Santo:** I don't know, if you just want free mark -- we're talking marketing. |
**Rachel Plotnick:** I love it. |
**Jerod Santo:** You know, like one of these things they get from Apple, where they just clean your screen off... Or chopsticks. |
**Rachel Plotnick:** I want to do demonstrations where I just dunk the book in a big vat of water, and then just watch how people react. I think that's going to really play it up. |
**Jerod Santo:** That could go well. |
**Rachel Plotnick:** Yeah. |
**Adam Stacoviak:** And then sign it. |
**Rachel Plotnick:** Yeah, exactly. |
**Jerod Santo:** Yeah, I love it. |
**Adam Stacoviak:** "Here you go. Here's your wet book." |
**Rachel Plotnick:** Here's your soggy book. Have a great day. |
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