Model Card: yt-strategic-intent-transformer

Model Details

  • Model Name: yt-strategic-intent-transformer
  • Task: Text Classification
  • Framework: Hugging Face Transformers
  • Library: PyTorch
  • License: Apache 2.0

This model predicts strategic audience intent behind YouTube-related content. It answers the question: “What does the audience want?”


Intended Use

  • Audience Insight: Identify strategic motivations behind content engagement.
  • Content Strategy: Help creators and brands align delivery with audience intent.
  • Market Research: Track evolving audience desires across categories.
  • Business Intelligence: Map content to strategic drivers for decision-making.

Labels: Strategic Intent

  • Build
  • Learn
  • Career
  • Evaluate
  • Awareness
  • Decide
  • Inspiration
  • Predict

Training Data

  • Source: yt-strategic-intent-9k
  • Size: ~10,000 rows.
  • Language: English (en).
  • Preprocessing: Tokenization with DistilBERT tokenizer, balanced sampling across categories.

Evaluation

  • Metrics: Accuracy, F1-score,
  • Validation Strategy: Stratified train/validation split.

image


Example Usage

from transformers import pipeline

classifier = pipeline("text-classification", model="mr-checker/yt-strategic-intent-distilbert")

text = "How To Create AI UGC Ads (Full Tutorial)"
output = classifier(text)

print(output)

Limitations

  • Supports only English-language inputs.
  • Predictions depend on text quality (titles, transcripts, metadata).
  • Does not yet incorporate multimodal signals (video thumbnails, audio tone).
  • may misbehave sometimes on real data due to data quality
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Dataset used to train mr-checker/yt-strategic-intent-distilbert