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Nov 3

$P$--$V$ criticality, Joule--Thomson expansion, and holographic heat engine of charged Hayward-AdS black holes with a cloud of strings and perfect fluid dark matter

We construct the charged Hayward-anti-de Sitter (AdS) black hole (BH) with a cloud of strings (CS) and perfect fluid dark matter (PFDM), and analyze its extended thermodynamic phase structure. The Hayward parameter g replaces the central singularity with a de Sitter (dS) core, while the CS parameter a and the PFDM parameter β encode astrophysically motivated matter content. Treating the cosmological constant as pressure, we derive the thermodynamic quantities, verify the Smarr relation, and establish P--V criticality with a van der Waals (vdW)-like small-large BH phase transition and mean-field critical exponents. The Gibbs free energy (GFE) exhibits the characteristic swallowtail below the critical pressure. The Joule-Thomson (JT) expansion yields T_i^{rm min}/T_c approx 0.247, roughly half the Reissner--Nordström-AdS value. The parameters g and Q contract the cooling region, β expands it, and a reshapes it non-monotonically. A holographic heat engine with a rectangular cycle gives efficiencies η= 0.362--0.396 and Carnot benchmarking ratios η/η_C = 0.625--0.791 across six configurations. The CS parameter improves the engine efficiency by reducing the enthalpy at fixed thermodynamic volume, while the PFDM parameter degrades it by adding gravitational enthalpy without contributing to the mechanical work.

  • 3 authors
·
Mar 1

Light-Front Quantization and AdS/QCD: An Overview

We give an overview of the light-front holographic approach to strongly coupled QCD, whereby a confining gauge theory, quantized on the light front, is mapped to a higher-dimensional anti de Sitter (AdS) space. The framework is guided by the AdS/CFT correspondence incorporating a gravitational background asymptotic to AdS space which encodes the salient properties of QCD, such as the ultraviolet conformal limit at the AdS boundary at z to 0, as well as modifications of the geometry in the large z infrared region to describe confinement and linear Regge behavior. There are two equivalent procedures for deriving the AdS/QCD equations of motion: one can start from the Hamiltonian equation of motion in physical space time by studying the off-shell dynamics of the bound state wavefunctions as a function of the invariant mass of the constituents. To a first semiclassical approximation, where quantum loops and quark masses are not included, this leads to a light-front Hamiltonian equation which describes the bound state dynamics of light hadrons in terms of an invariant impact variable ζ which measures the separation of the partons within the hadron at equal light-front time. Alternatively, one can start from the gravity side by studying the propagation of hadronic modes in a fixed effective gravitational background. Both approaches are equivalent in the semiclassical approximation. This allows us to identify the holographic variable z in AdS space with the impact variable ζ. Light-front holography thus allows a precise mapping of transition amplitudes from AdS to physical space-time. The internal structure of hadrons is explicitly introduced and the angular momentum of the constituents plays a key role.

  • 2 authors
·
Mar 5, 2011

From Accidents to Insights: Leveraging Multimodal Data for Scenario-Driven ADS Testing

The rapid advancements in Autonomous Driving Systems (ADS) have necessitated robust software testing to ensure safety and reliability. However, automating the generation of scalable and concrete test scenarios remains a significant challenge. Current scenario-based test case generation methods often face limitations, such as unrealistic scenes and inaccurate vehicle trajectories. These challenges largely result from the loss of map information during data extraction and the lack of an effective verification mechanism to mitigate hallucinations in large language models (LLMs). This paper introduces TRACE, a scenario-based ADS Test case Generation framework for Critical Scenarios. By leveraging multimodal data to extract challenging scenarios from real-world car crash reports, TRACE constructs numerous critical test cases with less data, significantly enhancing ADS bug detection efficiency. Using in-context learning, chain-of-thought prompting, and self-validation approaches, we use LLMs to extract environmental and road network information from crash reports. For vehicle trajectory planning, data containing map information and vehicle coordinates serves as a knowledge base to build a ChatGPT-based LLM with path-planning capabilities, which we named TrackMate. Based on 50 existing crash reports, our approach successfully tested three ADS models across two simulation platforms, MetaDrive and BeamNG. Of the 290 constructed test scenarios, 127 are identified as critical, as they resulted in vehicle collisions. Additionally, user feedback reveals that TRACE demonstrates superior scenario reconstruction accuracy, with 77.5% of the scenarios being rated as 'mostly or 'totally' consistent, compared to only 27% for the most related SOTA, LCTGen.

  • 4 authors
·
Feb 4, 2025

Real-Time Bidding by Reinforcement Learning in Display Advertising

The majority of online display ads are served through real-time bidding (RTB) --- each ad display impression is auctioned off in real-time when it is just being generated from a user visit. To place an ad automatically and optimally, it is critical for advertisers to devise a learning algorithm to cleverly bid an ad impression in real-time. Most previous works consider the bid decision as a static optimization problem of either treating the value of each impression independently or setting a bid price to each segment of ad volume. However, the bidding for a given ad campaign would repeatedly happen during its life span before the budget runs out. As such, each bid is strategically correlated by the constrained budget and the overall effectiveness of the campaign (e.g., the rewards from generated clicks), which is only observed after the campaign has completed. Thus, it is of great interest to devise an optimal bidding strategy sequentially so that the campaign budget can be dynamically allocated across all the available impressions on the basis of both the immediate and future rewards. In this paper, we formulate the bid decision process as a reinforcement learning problem, where the state space is represented by the auction information and the campaign's real-time parameters, while an action is the bid price to set. By modeling the state transition via auction competition, we build a Markov Decision Process framework for learning the optimal bidding policy to optimize the advertising performance in the dynamic real-time bidding environment. Furthermore, the scalability problem from the large real-world auction volume and campaign budget is well handled by state value approximation using neural networks.

  • 7 authors
·
Jan 10, 2017

Black hole thermodynamics in Horndeski theories

We investigate thermodynamics of static and spherically symmetric black holes (BHs) in the Horndeski theories. Because of the presence of the higher-derivative interactions and the nonminimal derivative couplings of the scalar field, the standard Wald entropy formula may not be directly applicable. Hence, following the original formulation by Iyer and Wald, we obtain the differentials of the BH entropy and the total mass of the system in the Horndeski theories, which lead to the first-law of thermodynamics via the conservation of the Hamiltonian. Our formulation covers the case of the static and spherically symmetric BH solutions with the static scalar field and those with the linearly time-dependent scalar field in the shift-symmetric Horndeski theories. We then apply our results to explicit BH solutions in the Horndeski theories. In the case of the conventional scalar-tensor theories and the Einstein-scalar-Gauss-Bonnet theories, we recover the BH entropy obtained by the Wald entropy formula. In the shift-symmetric theories, in the case of the BH solutions with the static scalar field we show that the BH entropy follows the ordinary area law even in the presence of the nontrivial profile of the scalar field. On the other hand, in the case of the BH solutions where the scalar field linearly depends on time, i.e., the stealth Schwarzschild and Schwarzschild-(anti-) de Sitter solutions, the BH entropy also depends on the profile of the scalar field. By use of the entropy, we find that there exists some range of the parameters in which Schwarzschild-(AdS) BH with non-trivial scalar field is thermodynamically stable than Schwarzschild-(AdS) BH without scalar field in general relativity.

  • 2 authors
·
Aug 2, 2023

E-VAds: An E-commerce Short Videos Understanding Benchmark for MLLMs

E-commerce short videos represent a high-revenue segment of the online video industry characterized by a goal-driven format and dense multi-modal signals. Current models often struggle with these videos because existing benchmarks focus primarily on general-purpose tasks and neglect the reasoning of commercial intent. In this work, we first propose a multi-modal information density assessment framework to quantify the complexity of this domain. Our evaluation reveals that e-commerce content exhibits substantially higher density across visual, audio, and textual modalities compared to mainstream datasets, establishing a more challenging frontier for video understanding. To address this gap, we introduce E-commerce Video Ads Benchmark (E-VAds), which is the first benchmark specifically designed for e-commerce short video understanding. We curated 3,961 high-quality videos from Taobao covering a wide range of product categories and used a multi-agent system to generate 19,785 open-ended Q&A pairs. These questions are organized into two primary dimensions, namely Perception and Cognition and Reasoning, which consist of five distinct tasks. Finally, we develop E-VAds-R1, an RL-based reasoning model featuring a multi-grained reward design called MG-GRPO. This strategy provides smooth guidance for early exploration while creating a non-linear incentive for expert-level precision. Experimental results demonstrate that E-VAds-R1 achieves a 109.2% performance gain in commercial intent reasoning with only a few hundred training samples.

  • 7 authors
·
Feb 9

PlannerForge: LLM Agents for Scenario-Based Testing of Motion Planners in Autonomous Driving

Ensuring the safety of autonomous driving is a critical challenge. Scenario-based testing is a systematic process used to validate Autonomous Driving Systems (ADSs), but it remains a fragmented modular pipeline in which scenario generation, retrieval, modification, ADS execution, and results analysis are performed by separate tools with little interaction. Large Language Model (LLM) agents have shown promise across ADS sub-systems such as perception, planning, and control. However, no prior work covers the whole scenario-based testing pipeline for ADSs with a unified LLM-agent framework. We present PlannerForge, an LLM-agent framework that extends all scenario-based testing stages (from Scenario Generation to ADS Assessment) and adds two further LLM-enhanced stages: ADS Enhancement and ADS Benchmarking. We evaluate PlannerForge with 10 off-the-shelf LLMs across all tasks (Generation, Selection, Modification, Module Routing, Planner Testing, and Enhancement) under 5 prompt conditions. Best-per-task scores range from 0.88 to 1.00, and open-source 20-35B backends match commercial APIs on most tasks. Open-source models such as Qwen3.6:35B match commercial APIs on three of the five tasks. Chaining the modules end-to-end retains 83% / 78% of seed queries (commercial / open). It outperforms Scenario Factory 2.0 (Finkeldei et al., 2025) on natural-language generation (193 vs. 144 executable of 200) and realises 92-96% of requested city, road and vehicle attributes. It outperforms BM25 (Robertson and Zaragoza, 2009) at rank 1 selection (92.0% vs. 67.5%) and From-Words-to-Collisions (Gao et al., 2025) on physically valid edits (>=94% vs. 31%). At N=400, cost-tuning lifts planner success from 50.4% to 70.2% and cuts collisions from 19.0% to 8.4%, without domain-specific fine-tuning.

FlowATC: Aircraft Trajectory Prediction via Flow Matching

Building accurate decision-support tools for next-generation air traffic control requires robust trajectory prediction models. We present a flow-matching architecture trained exclusively on historical aircraft trajectories, with no route labels or chart supervision. Trained on 1.15 million Automatic Dependent Surveillance-Broadcast trajectory windows collected over the San Francisco Bay Area, the model generates aircraft trajectory distributions that closely match historical traffic, reproducing known airspace structure around San Francisco Airport such as the shape of SFO's published NIITE FOUR departure procedure. Our model is trained directly on the native, irregular ADS-B sampling interval. Trajectory prediction is cast as sequence inpainting using a block-causal Transformer that denoises future state tokens conditioned on the observed history using Conditional Flow Matching or Denoising Diffusion Probabilistic Models. We compare our architecture against constant-velocity, deterministic-Long Short Term Memory, and Conditional Variational Autoencoders baselines. At matched parameter count, CFM outperforms DDPM by 11-26% in minADE@20, and both generative objectives surpass the CVAE baseline by 31-41%. We further show that the error degrades gracefully with prediction horizon, and the architecture remains effective when retrained on temporally decimated feeds. Lastly, we sample K independent completions, yielding spatial probabilistic occupancy estimates that can serve as input to downstream conflict-risk estimation.

  • 5 authors
·
Sep 14

Discrimination through optimization: How Facebook's ad delivery can lead to skewed outcomes

The enormous financial success of online advertising platforms is partially due to the precise targeting features they offer. Although researchers and journalists have found many ways that advertisers can target---or exclude---particular groups of users seeing their ads, comparatively little attention has been paid to the implications of the platform's ad delivery process, comprised of the platform's choices about which users see which ads. It has been hypothesized that this process can "skew" ad delivery in ways that the advertisers do not intend, making some users less likely than others to see particular ads based on their demographic characteristics. In this paper, we demonstrate that such skewed delivery occurs on Facebook, due to market and financial optimization effects as well as the platform's own predictions about the "relevance" of ads to different groups of users. We find that both the advertiser's budget and the content of the ad each significantly contribute to the skew of Facebook's ad delivery. Critically, we observe significant skew in delivery along gender and racial lines for "real" ads for employment and housing opportunities despite neutral targeting parameters. Our results demonstrate previously unknown mechanisms that can lead to potentially discriminatory ad delivery, even when advertisers set their targeting parameters to be highly inclusive. This underscores the need for policymakers and platforms to carefully consider the role of the ad delivery optimization run by ad platforms themselves---and not just the targeting choices of advertisers---in preventing discrimination in digital advertising.

  • 6 authors
·
Apr 3, 2019

Holography of the BTZ Black Hole, Inside and Out

We propose a 1+1 dimensional CFT dual structure for quantum gravity and matter on the extended 2+1 dimensional BTZ black hole, realized as a quotient of the Poincare patch of AdS_3. The quotient spacetime includes regions beyond the singularity, "whiskers", containing timelike and lightlike closed curves, which at first sight seem unphysical. The spacetime includes the usual AdS-asymptotic boundaries outside the horizons as well as boundary components inside the whiskers. We show that local boundary correlators with some endpoints in the whisker regions: (i) are a protected class of amplitudes, dominated by effective field theory even when the associated Witten diagrams appear to traverse the singularity, (ii) describe well-defined diffeomorphism-invariant quantum gravity amplitudes in BTZ, (iii) sharply probe some of the physics inside the horizon but outside the singularity, and (iv) are equivalent to correlators of specific non-local CFT operators in the standard thermofield entangled state of two CFTs. In this sense, the whisker regions can be considered as purely auxiliary spacetimes in which these useful non-local CFT correlators can be rendered as local boundary correlators, and their diagnostic value more readily understood. Our results follow by first performing a novel reanalysis of the Rindler view of standard AdS/CFT duality on the Poincare patch of AdS, followed by exploiting the simple quotient structure of BTZ which turns the Rindler horizon into the BTZ black hole horizon. While most of our checks are within gravitational effective field theory, we arrive at a fully non-perturbative CFT proposal to probe the UV-sensitive approach to the singularity.

  • 2 authors
·
Jul 6, 2014

Active Diffusion Subsampling

Subsampling is commonly used to mitigate costs associated with data acquisition, such as time or energy requirements, motivating the development of algorithms for estimating the fully-sampled signal of interest x from partially observed measurements y. In maximum-entropy sampling, one selects measurement locations that are expected to have the highest entropy, so as to minimize uncertainty about x. This approach relies on an accurate model of the posterior distribution over future measurements, given the measurements observed so far. Recently, diffusion models have been shown to produce high-quality posterior samples of high-dimensional signals using guided diffusion. In this work, we propose Active Diffusion Subsampling (ADS), a method for performing active subsampling using guided diffusion in which the model tracks a distribution of beliefs over the true state of x throughout the reverse diffusion process, progressively decreasing its uncertainty by choosing to acquire measurements with maximum expected entropy, and ultimately generating the posterior distribution p(x | y). ADS can be applied using pre-trained diffusion models for any subsampling rate, and does not require task-specific retraining - just the specification of a measurement model. Furthermore, the maximum entropy sampling policy employed by ADS is interpretable, enhancing transparency relative to existing methods using black-box policies. Experimentally, we show that ADS outperforms fixed sampling strategies, and study an application of ADS in Magnetic Resonance Imaging acceleration using the fastMRI dataset, finding that ADS performs competitively with supervised methods. Code available at https://active-diffusion-subsampling.github.io/.

  • 4 authors
·
Jun 20, 2024

Ad Creative Discontinuation Prediction with Multi-Modal Multi-Task Neural Survival Networks

Discontinuing ad creatives at an appropriate time is one of the most important ad operations that can have a significant impact on sales. Such operational support for ineffective ads has been less explored than that for effective ads. After pre-analyzing 1,000,000 real-world ad creatives, we found that there are two types of discontinuation: short-term (i.e., cut-out) and long-term (i.e., wear-out). In this paper, we propose a practical prediction framework for the discontinuation of ad creatives with a hazard function-based loss function inspired by survival analysis. Our framework predicts the discontinuations with a multi-modal deep neural network that takes as input the ad creative (e.g., text, categorical, image, numerical features). To improve the prediction performance for the two different types of discontinuations and for the ad creatives that contribute to sales, we introduce two new techniques: (1) a two-term estimation technique with multi-task learning and (2) a click-through rate-weighting technique for the loss function. We evaluated our framework using the large-scale ad creative dataset, including 10 billion scale impressions. In terms of the concordance index (short: 0.896, long: 0.939, and overall: 0.792), our framework achieved significantly better performance than the conventional method (0.531). Additionally, we confirmed that our framework (i) demonstrated the same degree of discontinuation effect as manual operations for short-term cases, and (ii) accurately predicted the ad discontinuation order, which is important for long-running ad creatives for long-term cases.

  • 3 authors
·
Apr 2, 2022

Testing the Fault-Tolerance of Multi-Sensor Fusion Perception in Autonomous Driving Systems

High-level Autonomous Driving Systems (ADSs), such as Google Waymo and Baidu Apollo, typically rely on multi-sensor fusion (MSF) based approaches to perceive their surroundings. This strategy increases perception robustness by combining the respective strengths of the camera and LiDAR and directly affects the safety-critical driving decisions of autonomous vehicles (AVs). However, in real-world autonomous driving scenarios, cameras and LiDAR are subject to various faults, which can probably significantly impact the decision-making and behaviors of ADSs. Existing MSF testing approaches only discovered corner cases that the MSF-based perception cannot accurately detected by MSF-based perception, while lacking research on how sensor faults affect the system-level behaviors of ADSs. To address this gap, we conduct the first exploration of the fault tolerance of MSF perception-based ADS for sensor faults. In this paper, we systematically and comprehensively build fault models for cameras and LiDAR in AVs and inject them into the MSF perception-based ADS to test its behaviors in test scenarios. To effectively and efficiently explore the parameter spaces of sensor fault models, we design a feedback-guided differential fuzzer to discover the safety violations of MSF perception-based ADS caused by the injected sensor faults. We evaluate FADE on the representative and practical industrial ADS, Baidu Apollo. Our evaluation results demonstrate the effectiveness and efficiency of FADE, and we conclude some useful findings from the experimental results. To validate the findings in the physical world, we use a real Baidu Apollo 6.0 EDU autonomous vehicle to conduct the physical experiments, and the results show the practical significance of our findings.

  • 8 authors
·
Apr 17, 2025

Long-Term Ad Memorability: Understanding and Generating Memorable Ads

Marketers spend billions of dollars on advertisements, but to what end? At purchase time, if customers cannot recognize the brand for which they saw an ad, the money spent on the ad is essentially wasted. Despite its importance in marketing, until now, there has been no study on the memorability of ads in the ML literature. All previous memorability studies have been conducted on short-term recall on specific content types like object and action videos. On the other hand, the advertising industry only cares about long-term memorability, and ads are almost always highly multimodal. Therefore, we release the first memorability dataset, LAMDBA, consisting of 1749 participants and 2205 ads covering 276 brands. Running statistical tests over different participant subpopulations and ad types, we find many interesting insights into what makes an ad memorable, e.g., fast-moving ads are more memorable than those with slower scenes; people who use ad-blockers remember a lower number of ads than those who don't. Next, we present a novel model, Henry, to predict the memorability of a content which achieves state-of-the-art performance across all prominent literature memorability datasets. Henry shows strong generalization performance with better results in 0-shot on unseen datasets. Finally, with the intent of memorable ad generation, we present a scalable method to build a high-quality memorable ad generation model by leveraging automatically annotated data. Our approach, SEED (Self rEwarding mEmorability Modeling), starts with a language model trained on LAMBDA as seed data and progressively trains the LLM to generate more memorable ads. We show that the generated advertisements have 44\% higher memorability scores than the original ads. Further, we release a large-scale ad dataset, UltraLAMBDA, consisting of 5 million ads with their automatically-assigned memorability scores.

  • 8 authors
·
Sep 1, 2023 1

Enhancing Autonomous Driving Systems with On-Board Deployed Large Language Models

Neural Networks (NNs) trained through supervised learning struggle with managing edge-case scenarios common in real-world driving due to the intractability of exhaustive datasets covering all edge-cases, making knowledge-driven approaches, akin to how humans intuitively detect unexpected driving behavior, a suitable complement to data-driven methods. This work proposes a hybrid architecture combining low-level Model Predictive Controller (MPC) with locally deployed Large Language Models (LLMs) to enhance decision-making and Human Machine Interaction (HMI). The DecisionxLLM module evaluates robotic state information against natural language instructions to ensure adherence to desired driving behavior. The MPCxLLM module then adjusts MPC parameters based on LLM-generated insights, achieving control adaptability while preserving the safety and constraint guarantees of traditional MPC systems. Further, to enable efficient on-board deployment and to eliminate dependency on cloud connectivity, we shift processing to the on-board computing platform: We propose an approach that exploits Retrieval Augmented Generation (RAG), Low Rank Adaptation (LoRA) fine-tuning, and quantization. Experimental results demonstrate that these enhancements yield significant improvements in reasoning accuracy by up to 10.45%, control adaptability by as much as 52.2%, and up to 10.5x increase in computational efficiency (tokens/s), validating the proposed framework's practicality for real-time deployment even on down-scaled robotic platforms. This work bridges high-level decision-making with low-level control adaptability, offering a synergistic framework for knowledge-driven and adaptive Autonomous Driving Systems (ADS).

  • 7 authors
·
Apr 15, 2025

In the Driver's Seat: A Multi-Company Study on the Reality of Autonomous Driving System Testing

Autonomous driving systems (ADS) are rapidly advancing and increasingly deployed in real-world applications. This creates growing demands for effective testing to ensure system functionality and safety. However, ADS testing remains complex and lacks well-established standards for scenario selection, performance evaluation, and acceptance criteria. To better understand current ADS testing practices and challenges, we conducted an interview study with experts working on ADS development and testing in nine companies from six different countries. Through thematic analysis, we synthesized industrial testing practices, challenges, potential solutions, future trends, and proposed an evidence-centered closed-loop testing framework for ADS testing. Our findings show that current practices primarily focus on scenario-based and X-in-the-loop testing approaches, supported by diverse tools, metrics, benchmarks, and testing strategies. The participants highlighted major challenges related to scenario realism, scenario coverage, simulation fidelity, and acceptance criteria, while also discussing potential solutions such as the use of AI, world models, and end-to-end approaches. Furthermore, participants envisioned future ADS testing to become more automated, data-driven, and transparent across the industry. Overall, this study provides a comprehensive industry-grounded overview of ADS testing, proposes an evidence-centered closed-loop testing framework to provide actionable guidance for ADS testing, and outlines important directions for future research and practice.

End-to-end Adaptive Dynamic Subsampling and Reconstruction for Cardiac MRI

Background: Accelerating dynamic MRI is vital for advancing clinical applications and improving patient comfort. Commonly, deep learning (DL) methods for accelerated dynamic MRI reconstruction typically rely on uniformly applying non-adaptive predetermined or random subsampling patterns across all temporal frames of the dynamic acquisition. This approach fails to exploit temporal correlations or optimize subsampling on a case-by-case basis. Purpose: To develop an end-to-end approach for adaptive dynamic MRI subsampling and reconstruction, capable of generating customized sampling patterns maximizing at the same time reconstruction quality. Methods: We introduce the End-to-end Adaptive Dynamic Sampling and Reconstruction (E2E-ADS-Recon) for MRI framework, which integrates an adaptive dynamic sampler (ADS) that adapts the acquisition trajectory to each case for a given acceleration factor with a state-of-the-art dynamic reconstruction network, vSHARP, for reconstructing the adaptively sampled data into a dynamic image. The ADS can produce either frame-specific patterns or unified patterns applied to all temporal frames. E2E-ADS-Recon is evaluated under both frame-specific and unified 1D or 2D sampling settings, using dynamic cine cardiac MRI data and compared with vSHARP models employing standard subsampling trajectories, as well as pipelines where ADS was replaced by parameterized samplers optimized for dataset-specific schemes. Results: E2E-ADS-Recon exhibited superior reconstruction quality, especially at high accelerations, in terms of standard quantitative metrics (SSIM, pSNR, NMSE). Conclusion: The proposed framework improves reconstruction quality, highlighting the importance of case-specific subsampling optimization in dynamic MRI applications.

  • 3 authors
·
Mar 20, 2025

FinTRec: Transformer Based Unified Contextual Ads Targeting and Personalization for Financial Applications

Transformer-based architectures are widely adopted in sequential recommendation systems, yet their application in Financial Services (FS) presents distinct practical and modeling challenges for real-time recommendation. These include:a) long-range user interactions (implicit and explicit) spanning both digital and physical channels generating temporally heterogeneous context, b) the presence of multiple interrelated products require coordinated models to support varied ad placements and personalized feeds, while balancing competing business goals. We propose FinTRec, a transformer-based framework that addresses these challenges and its operational objectives in FS. While tree-based models have traditionally been preferred in FS due to their explainability and alignment with regulatory requirements, our study demonstrate that FinTRec offers a viable and effective shift toward transformer-based architectures. Through historic simulation and live A/B test correlations, we show FinTRec consistently outperforms the production-grade tree-based baseline. The unified architecture, when fine-tuned for product adaptation, enables cross-product signal sharing, reduces training cost and technical debt, while improving offline performance across all products. To our knowledge, this is the first comprehensive study of unified sequential recommendation modeling in FS that addresses both technical and business considerations.

capitalone Capital One
·
Nov 18, 2025 2

Large Foundation Model for Ads Recommendation

Online advertising relies on accurate recommendation models, with recent advances using pre-trained large-scale foundation models (LFMs) to capture users' general interests across multiple scenarios and tasks. However, existing methods have critical limitations: they extract and transfer only user representations (URs), ignoring valuable item representations (IRs) and user-item cross representations (CRs); and they simply use a UR as a feature in downstream applications, which fails to bridge upstream-downstream gaps and overlooks more transfer granularities. In this paper, we propose LFM4Ads, an All-Representation Multi-Granularity transfer framework for ads recommendation. It first comprehensively transfers URs, IRs, and CRs, i.e., all available representations in the pre-trained foundation model. To effectively utilize the CRs, it identifies the optimal extraction layer and aggregates them into transferable coarse-grained forms. Furthermore, we enhance the transferability via multi-granularity mechanisms: non-linear adapters for feature-level transfer, an Isomorphic Interaction Module for module-level transfer, and Standalone Retrieval for model-level transfer. LFM4Ads has been successfully deployed in Tencent's industrial-scale advertising platform, processing tens of billions of daily samples while maintaining terabyte-scale model parameters with billions of sparse embedding keys across approximately two thousand features. Since its production deployment in Q4 2024, LFM4Ads has achieved 10+ successful production launches across various advertising scenarios, including primary ones like Weixin Moments and Channels. These launches achieve an overall GMV lift of 2.45% across the entire platform, translating to estimated annual revenue increases in the hundreds of millions of dollars.

  • 33 authors
·
Aug 20, 2025

Towards Fairness in Personalized Ads Using Impression Variance Aware Reinforcement Learning

Variances in ad impression outcomes across demographic groups are increasingly considered to be potentially indicative of algorithmic bias in personalized ads systems. While there are many definitions of fairness that could be applicable in the context of personalized systems, we present a framework which we call the Variance Reduction System (VRS) for achieving more equitable outcomes in Meta's ads systems. VRS seeks to achieve a distribution of impressions with respect to selected protected class (PC) attributes that more closely aligns the demographics of an ad's eligible audience (a function of advertiser targeting criteria) with the audience who sees that ad, in a privacy-preserving manner. We first define metrics to quantify fairness gaps in terms of ad impression variances with respect to PC attributes including gender and estimated race. We then present the VRS for re-ranking ads in an impression variance-aware manner. We evaluate VRS via extensive simulations over different parameter choices and study the effect of the VRS on the chosen fairness metric. We finally present online A/B testing results from applying VRS to Meta's ads systems, concluding with a discussion of future work. We have deployed the VRS to all users in the US for housing ads, resulting in significant improvement in our fairness metric. VRS is the first large-scale deployed framework for pursuing fairness for multiple PC attributes in online advertising.

  • 12 authors
·
Jun 5, 2023

Crowdsourcing Dermatology Images with Google Search Ads: Creating a Real-World Skin Condition Dataset

Background: Health datasets from clinical sources do not reflect the breadth and diversity of disease in the real world, impacting research, medical education, and artificial intelligence (AI) tool development. Dermatology is a suitable area to develop and test a new and scalable method to create representative health datasets. Methods: We used Google Search advertisements to invite contributions to an open access dataset of images of dermatology conditions, demographic and symptom information. With informed contributor consent, we describe and release this dataset containing 10,408 images from 5,033 contributions from internet users in the United States over 8 months starting March 2023. The dataset includes dermatologist condition labels as well as estimated Fitzpatrick Skin Type (eFST) and Monk Skin Tone (eMST) labels for the images. Results: We received a median of 22 submissions/day (IQR 14-30). Female (66.72%) and younger (52% < age 40) contributors had a higher representation in the dataset compared to the US population, and 32.6% of contributors reported a non-White racial or ethnic identity. Over 97.5% of contributions were genuine images of skin conditions. Dermatologist confidence in assigning a differential diagnosis increased with the number of available variables, and showed a weaker correlation with image sharpness (Spearman's P values <0.001 and 0.01 respectively). Most contributions were short-duration (54% with onset < 7 days ago ) and 89% were allergic, infectious, or inflammatory conditions. eFST and eMST distributions reflected the geographical origin of the dataset. The dataset is available at github.com/google-research-datasets/scin . Conclusion: Search ads are effective at crowdsourcing images of health conditions. The SCIN dataset bridges important gaps in the availability of representative images of common skin conditions.

  • 20 authors
·
Feb 28, 2024

External Large Foundation Model: How to Efficiently Serve Trillions of Parameters for Online Ads Recommendation

Ads recommendation is a prominent service of online advertising systems and has been actively studied. Recent studies indicate that scaling-up and advanced design of the recommendation model can bring significant performance improvement. However, with a larger model scale, such prior studies have a significantly increasing gap from industry as they often neglect two fundamental challenges in industrial-scale applications. First, training and inference budgets are restricted for the model to be served, exceeding which may incur latency and impair user experience. Second, large-volume data arrive in a streaming mode with data distributions dynamically shifting, as new users/ads join and existing users/ads leave the system. We propose the External Large Foundation Model (ExFM) framework to address the overlooked challenges. Specifically, we develop external distillation and a data augmentation system (DAS) to control the computational cost of training/inference while maintaining high performance. We design the teacher in a way like a foundation model (FM) that can serve multiple students as vertical models (VMs) to amortize its building cost. We propose Auxiliary Head and Student Adapter to mitigate the data distribution gap between FM and VMs caused by the streaming data issue. Comprehensive experiments on internal industrial-scale applications and public datasets demonstrate significant performance gain by ExFM.

  • 107 authors
·
Jul 13, 2025

Incomplete RG: Hawking-Page transition, C-theorem and relevant scalar deformations of global AdS

We discuss relevant scalar deformations of a holographic theory with a compact boundary. An example of such a theory would be the global AdS_4 with its spatially compact boundary S^2. To introduce a relevant deformation, we choose to turn on a time-independent and spatially homogeneous non-normalizable scalar operator with m^2 = -2. The finite size of a compact boundary cuts down the RG flow at a finite length scale leading to an incomplete RG flow to IR. We discuss a version of {\it incomplete} C-theorem and an {\it incomplete} attractor like mechanism. We discuss the implication of our results for entanglement entropy and geometric quantities like scalar curvature, volume and mass scale of fundamental excitation of the how these quantities increase or decrease (often monotonically) with the strength of the deformation. Thermal physics of a holographic theory defined on a compact boundary is more interesting than its non-compact counterpart. It is well known that with a compact boundary, there is a possibility of a first order Hawking-Page transition dual to a de-confinement phase transition. From a gravity perspective, a relevant deformation dumps negative energy inside the bulk, increasing the effective cosmological constant (Lambda) of the AdS. Dumping more negative energy in the bulk would make the HP transition harder and the corresponding HP transition temperature would increase. However, we have found the size of the BH at the transition temperature decreases.

  • 3 authors
·
Dec 14, 2021

Ads in AI Chatbots? An Analysis of How Large Language Models Navigate Conflicts of Interest

Today's large language models (LLMs) are trained to align with user preferences through methods such as reinforcement learning. Yet models are beginning to be deployed not merely to satisfy users, but also to generate revenue for the companies that created them through advertisements. This creates the potential for LLMs to face conflicts of interest, where the most beneficial response to a user may not be aligned with the company's incentives. For instance, a sponsored product may be more expensive but otherwise equal to another; in this case, what does (and should) the LLM recommend to the user? In this paper, we provide a framework for categorizing the ways in which conflicting incentives might lead LLMs to change the way they interact with users, inspired by literature from linguistics and advertising regulation. We then present a suite of evaluations to examine how current models handle these tradeoffs. We find that a majority of LLMs forsake user welfare for company incentives in a multitude of conflict of interest situations, including recommending a sponsored product almost twice as expensive (Grok 4.1 Fast, 83%), surfacing sponsored options to disrupt the purchasing process (GPT 5.1, 94%), and concealing prices in unfavorable comparisons (Qwen 3 Next, 24%). Behaviors also vary strongly with levels of reasoning and users' inferred socio-economic status. Our results highlight some of the hidden risks to users that can emerge when companies begin to subtly incentivize advertisements in chatbots.

  • 5 authors
·
Apr 8

A Cost-Effective LLM-based Approach to Identify Wildlife Trafficking in Online Marketplaces

Wildlife trafficking remains a critical global issue, significantly impacting biodiversity, ecological stability, and public health. Despite efforts to combat this illicit trade, the rise of e-commerce platforms has made it easier to sell wildlife products, putting new pressure on wild populations of endangered and threatened species. The use of these platforms also opens a new opportunity: as criminals sell wildlife products online, they leave digital traces of their activity that can provide insights into trafficking activities as well as how they can be disrupted. The challenge lies in finding these traces. Online marketplaces publish ads for a plethora of products, and identifying ads for wildlife-related products is like finding a needle in a haystack. Learning classifiers can automate ad identification, but creating them requires costly, time-consuming data labeling that hinders support for diverse ads and research questions. This paper addresses a critical challenge in the data science pipeline for wildlife trafficking analytics: generating quality labeled data for classifiers that select relevant data. While large language models (LLMs) can directly label advertisements, doing so at scale is prohibitively expensive. We propose a cost-effective strategy that leverages LLMs to generate pseudo labels for a small sample of the data and uses these labels to create specialized classification models. Our novel method automatically gathers diverse and representative samples to be labeled while minimizing the labeling costs. Our experimental evaluation shows that our classifiers achieve up to 95% F1 score, outperforming LLMs at a lower cost. We present real use cases that demonstrate the effectiveness of our approach in enabling analyses of different aspects of wildlife trafficking.

  • 7 authors
·
Apr 29, 2025

Quantum Gravity from Gluing Consistency: AdS/CFT to Spin-Foams

We argue that BF theory with SO(d+1,1) gauge group provides a SymTFT ''skeleton'' for building AdS_{d+1}/CFT_d pairs via gluing consistency as the bootstrap principle, loosely analogous to how compact Chern-Simons theory is a TQFT skeleton for rational CFTs. This is a non-perturbative bulk framework for quantum gravity. The bootstrap is formulated as presentation independence of physical amplitudes within a universal, defect-closed BF sewing calculus, which includes Wilson lines, codimension-two monodromy defects, and their junctions. The flat BF connection encodes the conformal geometry of the boundary, while Wilson-line path integrals construct candidate quantum-gravity microstates and charge sectors. When the bootstrapped spectrum has a stress tensor, Ward identities naturally connect it to the B-field, a relation we call generalized simplicity. In large-N, large-gap regimes admitting a gravitational EFT, this motivates the introduction of an effective notion of the B-field. In the Einstein limit, this becomes the ''simplicity'' relation used in spin-foam models. Conventional spin-foam models try to obtain gravity by constraining BF theory. We suggest instead that BF theory is the Platonic sewing skeleton, from which theories are to be bootstrapped. Despite the topological nature of the skeleton, perturbative local bulk fields can emerge via Wilson-towers of multi-trace primaries, reproducing their one-loop determinants. We note that the BF Fourier kernel is a suggestive higher-dimensional analogue of the modular-S structure. Because the bulk gluing principle in itself does not require a boundary description, the framework is conceptually broader than AdS/CFT. We sketch how de Sitter space may fit into this picture, with a natural role for observers. Our approach elevates gluing consistency to a universal bulk principle underlying theories of quantum gravity.

  • 1 authors
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Oct 2

LLMAdBench: A Human Preference Benchmark for Advertising in LLM Responses

Inserting advertisements (ads) into consumer-facing LLM output is emerging as a new business model, but there is little shared evidence on how such ad insertion should be evaluated or how it affects user preferences. We introduce LLMAdBench, a human-preference benchmark for studying advertising in LLM-generated content. The benchmark isolates a simple but practically important decision: given a user conversation, an LLM response, and a matched advertisement, where should the ad be placed? Our dataset compares pairs of responses that differ only in ad position while holding all other conditions fixed including the user query, base answer, advertisement, and disclosure condition. Human annotators evaluate each pair based on six criteria from both advertiser's and user's perspectives. The resulting benchmark contains more than 18000 human judgments across two disclosure conditions: explicitly labeling the ad as sponsored and merging it into the response without disclosure. We use LLMAdBench to evaluate eight frontier LLMs as preference judges and find that they are not reliable substitutes for human evaluation. Even the most stable models reverse roughly one quarter of their decisions when the presentation order is swapped, agreement across models is low, and their placement preferences differ systematically from those of human annotators. Moreover, LLMAdBench contains substantial learnable signal. In particular, a Qwen3-8B model fine-tuned on the human preferences improves substantially over its base model and outperforms all zero-shot frontier judges on the held-out prediction task. Beyond model evaluation, LLMAdBench provides quantitative evidence on the advertiser-user trade-off and shows that the sponsorship disclosure systematically changes users' preference over ad placement.

  • 17 authors
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Sep 25

HLLM-Creator: Hierarchical LLM-based Personalized Creative Generation

AI-generated content technologies are widely used in content creation. However, current AIGC systems rely heavily on creators' inspiration, rarely generating truly user-personalized content. In real-world applications such as online advertising, a single product may have multiple selling points, with different users focusing on different features. This underscores the significant value of personalized, user-centric creative generation. Effective personalized content generation faces two main challenges: (1) accurately modeling user interests and integrating them into the content generation process while adhering to factual constraints, and (2) ensuring high efficiency and scalability to handle the massive user base in industrial scenarios. Additionally, the scarcity of personalized creative data in practice complicates model training, making data construction another key hurdle. We propose HLLM-Creator, a hierarchical LLM framework for efficient user interest modeling and personalized content generation. During inference, a combination of user clustering and a user-ad-matching-prediction based pruning strategy is employed to significantly enhance generation efficiency and reduce computational overhead, making the approach suitable for large-scale deployment. Moreover, we design a data construction pipeline based on chain-of-thought reasoning, which generates high-quality, user-specific creative titles and ensures factual consistency despite limited personalized data. This pipeline serves as a critical foundation for the effectiveness of our model. Extensive experiments on personalized title generation for Douyin Search Ads show the effectiveness of HLLM-Creator. Online A/B test shows a 0.476% increase on Adss, paving the way for more effective and efficient personalized generation in industrial scenarios. Codes for academic dataset are available at https://github.com/bytedance/HLLM.

  • 6 authors
·
Aug 25, 2025

Ad-load Balancing via Off-policy Learning in a Content Marketplace

Ad-load balancing is a critical challenge in online advertising systems, particularly in the context of social media platforms, where the goal is to maximize user engagement and revenue while maintaining a satisfactory user experience. This requires the optimization of conflicting objectives, such as user satisfaction and ads revenue. Traditional approaches to ad-load balancing rely on static allocation policies, which fail to adapt to changing user preferences and contextual factors. In this paper, we present an approach that leverages off-policy learning and evaluation from logged bandit feedback. We start by presenting a motivating analysis of the ad-load balancing problem, highlighting the conflicting objectives between user satisfaction and ads revenue. We emphasize the nuances that arise due to user heterogeneity and the dependence on the user's position within a session. Based on this analysis, we define the problem as determining the optimal ad-load for a particular feed fetch. To tackle this problem, we propose an off-policy learning framework that leverages unbiased estimators such as Inverse Propensity Scoring (IPS) and Doubly Robust (DR) to learn and estimate the policy values using offline collected stochastic data. We present insights from online A/B experiments deployed at scale across over 80 million users generating over 200 million sessions, where we find statistically significant improvements in both user satisfaction metrics and ads revenue for the platform.

  • 4 authors
·
Sep 19, 2023

GEOID-Flood: A Large-Scale Multi-Modal Benchmark Dataset for Flood Segmentation

Geospatial foundation models aim to learn representations that transfer across regions and sensors, yet evaluating them on specific tasks requires large, high-quality, multi-modal benchmarks that measure how well such models extract value from data. Concerning flood mapping, existing datasets rarely combine bi-temporal SAR and co-registered optical imagery at scale, leaving the value of foundation models for this downstream task largely untested. We introduce GEOID-Flood, a large-scale multi-modal flood segmentation benchmark, derived from Copernicus Emergency Management Service activations, spanning 219 events across 65 countries over ten years. The dataset provides more than 14,000 tiles with co-registered pre- and post-event Sentinel-1, in GRD and RTC format, pre-event Sentinel-2 composite, and DEM, including manually validated labels that separate background from permanent water and flooded water. Using this benchmark, we evaluate foundation models against conventional encoders across single-image, multi-temporal, and multi-modal protocols. We report three main findings: foundation models offer a consistent but modest advantage; optical-SAR fusion with finetuning best resolves transient flooding; and models trained on GEOID-Flood transfer to unseen events better than those trained on existing datasets. Dataset and code available at https://github.com/links-ads/geoid-flood.

Extremal black hole mimickers: geometry, stability, and long-delay signal trains

We present a spacetime that serves as a horizonless mimicker of extremal black holes. Unlike previously studied mimickers of black holes with non-degenerate horizons, whose geometries are of the wormhole type and consist of two asymptotically flat regions connected by a very long throat, the mimicker of an extremal black hole possesses a single asymptotically flat region at one end and an infinitely long throat at the other. In the throat region, the spacetime approaches the direct-product geometry M_{1,1} times S^2, where M_{1,1} is two-dimensional Minkowski spacetime and S^2 is the two-sphere. We investigate scalar-field dynamics and the fate of the Aretakis instability. Although Aretakis-like modes arise in a local analysis of the throat, they do not lead to a physical instability of the mimicker. A scalar perturbation initially localized in the throat gives rise, at late times, to a sequence of signals with a characteristic separation t_{rm delay}sim 1/λ, where λll 1 is a deformation parameter. This timescale is parametrically larger than the echo time t_{rm echo}sim ln(1/λ) characteristic of non-extremal black-hole mimickers. We refer to this sequence as a {\it long-delay signal train}. Geometrically, the periodicity of the long-delay signals is associated with periodic geodesics on S^2. We then extend the construction to extremal Kerr. In this case, the throat region approaches a generalized product geometry involving M_{1,1} and a two-dimensional surface Σ_2. The corresponding signals are expected to form a quasi-periodic signal train, reflecting the quasi-periodic geodesic motion on Σ_2. We also comment on the generalization to wormhole mimickers of non-extremal black holes and on the implications of these results for unitarity in the context of the AdS/CFT correspondence.

  • 1 authors
·
Oct 7

Unified Embedding: Battle-Tested Feature Representations for Web-Scale ML Systems

Learning high-quality feature embeddings efficiently and effectively is critical for the performance of web-scale machine learning systems. A typical model ingests hundreds of features with vocabularies on the order of millions to billions of tokens. The standard approach is to represent each feature value as a d-dimensional embedding, introducing hundreds of billions of parameters for extremely high-cardinality features. This bottleneck has led to substantial progress in alternative embedding algorithms. Many of these methods, however, make the assumption that each feature uses an independent embedding table. This work introduces a simple yet highly effective framework, Feature Multiplexing, where one single representation space is used across many different categorical features. Our theoretical and empirical analysis reveals that multiplexed embeddings can be decomposed into components from each constituent feature, allowing models to distinguish between features. We show that multiplexed representations lead to Pareto-optimal parameter-accuracy tradeoffs for three public benchmark datasets. Further, we propose a highly practical approach called Unified Embedding with three major benefits: simplified feature configuration, strong adaptation to dynamic data distributions, and compatibility with modern hardware. Unified embedding gives significant improvements in offline and online metrics compared to highly competitive baselines across five web-scale search, ads, and recommender systems, where it serves billions of users across the world in industry-leading products.

  • 7 authors
·
May 20, 2023

Scaling User Modeling: Large-scale Online User Representations for Ads Personalization in Meta

Effective user representations are pivotal in personalized advertising. However, stringent constraints on training throughput, serving latency, and memory, often limit the complexity and input feature set of online ads ranking models. This challenge is magnified in extensive systems like Meta's, which encompass hundreds of models with diverse specifications, rendering the tailoring of user representation learning for each model impractical. To address these challenges, we present Scaling User Modeling (SUM), a framework widely deployed in Meta's ads ranking system, designed to facilitate efficient and scalable sharing of online user representation across hundreds of ads models. SUM leverages a few designated upstream user models to synthesize user embeddings from massive amounts of user features with advanced modeling techniques. These embeddings then serve as inputs to downstream online ads ranking models, promoting efficient representation sharing. To adapt to the dynamic nature of user features and ensure embedding freshness, we designed SUM Online Asynchronous Platform (SOAP), a latency free online serving system complemented with model freshness and embedding stabilization, which enables frequent user model updates and online inference of user embeddings upon each user request. We share our hands-on deployment experiences for the SUM framework and validate its superiority through comprehensive experiments. To date, SUM has been launched to hundreds of ads ranking models in Meta, processing hundreds of billions of user requests daily, yielding significant online metric gains and improved infrastructure efficiency.

  • 20 authors
·
Nov 15, 2023

Multi-channel Autobidding with Budget and ROI Constraints

In digital online advertising, advertisers procure ad impressions simultaneously on multiple platforms, or so-called channels, such as Google Ads, Meta Ads Manager, etc., each of which consists of numerous ad auctions. We study how an advertiser maximizes total conversion (e.g. ad clicks) while satisfying aggregate return-on-investment (ROI) and budget constraints across all channels. In practice, an advertiser does not have control over, and thus cannot globally optimize, which individual ad auctions she participates in for each channel, and instead authorizes a channel to procure impressions on her behalf: the advertiser can only utilize two levers on each channel, namely setting a per-channel budget and per-channel target ROI. In this work, we first analyze the effectiveness of each of these levers for solving the advertiser's global multi-channel problem. We show that when an advertiser only optimizes over per-channel ROIs, her total conversion can be arbitrarily worse than what she could have obtained in the global problem. Further, we show that the advertiser can achieve the global optimal conversion when she only optimizes over per-channel budgets. In light of this finding, under a bandit feedback setting that mimics real-world scenarios where advertisers have limited information on ad auctions in each channels and how channels procure ads, we present an efficient learning algorithm that produces per-channel budgets whose resulting conversion approximates that of the global optimal problem. Finally, we argue that all our results hold for both single-item and multi-item auctions from which channels procure impressions on advertisers' behalf.

  • 5 authors
·
Feb 2, 2023

UIShift: Enhancing VLM-based GUI Agents through Self-supervised Reinforcement Learning

Training effective Vision Language Models (VLMs) for GUI agents typically relies on supervised fine-tuning (SFT) over large-scale annotated datasets, where the collection process is labor-intensive and error-prone. In this work, we propose a self-supervised inverse dynamics task to enable VLMs to learn from GUI transition pairs by inferring the action that caused that transition. This training task offers two advantages: (1) It enables VLMs to ignore variations unrelated to user actions (e.g., background refreshes, ads) and to focus on true affordances such as buttons and input fields within complex GUIs. (2) The training data can be easily obtained from existing GUI trajectories without requiring human annotation, and it can be easily scaled through automatic offline exploration. Using this training task, we propose UI-shift, a framework for enhancing VLM-based GUI agents through self-supervised reinforcement learning (RL). With only 2K training samples sourced from existing datasets, two VLMs -- Qwen2.5-VL-3B and Qwen2.5-VL-7B -- trained with UI-Shift achieve competitive or superior performance on grounding tasks (ScreenSpot-series benchmarks) and GUI automation tasks (AndroidControl), compared to SFT baselines and GUI-specific models that explicitly elicit reasoning abilities during RL. Our findings suggest a potential direction for enhancing VLMs for GUI agents by leveraging more self-supervised training data in the future.

  • 3 authors
·
May 18, 2025

Precision holography for non-conformal branes

We set up precision holography for the non-conformal branes preserving 16 supersymmetries. The near-horizon limit of all such p-brane solutions with p \leq 4, including the case of fundamental string solutions, is conformal to AdS_{p+2} x S^{8-p} with a linear dilaton. We develop holographic renormalization for all these cases. In particular, we obtain the most general asymptotic solutions with appropriate Dirichlet boundary conditions, find the corresponding counterterms and compute the holographic 1-point functions, all in complete generality and at the full non-linear level. The result for the stress energy tensor properly defines the notion of mass for backgrounds with such asymptotics. The analysis is done both in the original formulation of the method and also using a radial Hamiltonian analysis. The latter formulation exhibits most clearly the existence of an underlying generalized conformal structure. In the cases of Dp-branes, the corresponding dual boundary theory, the maximally supersymmetric Yang-Mills theory SYM_{p+1}, indeed exhibits the generalized conformal structure found at strong coupling. We compute the holographic 2-point functions of the stress energy tensor and gluon operator and show they satisfy the expected Ward identities and the constraints of generalized conformal structure. The holographic results are also manifestly compatible with the M-theory uplift, with the asymptotic solutions, counterterms, one and two point functions etc of the IIA F1 and D4 appropriately descending from those of M2 and M5 branes, respectively. We present a few applications including the computation of condensates in Witten's model of holographic YM_4 theory.

  • 3 authors
·
Jul 21, 2008

LLM Doesn't Know What It Doesn't Know: Detecting Epistemic Blind Spots via Cross-Model Attribution Divergence on Clinical Tabular Data

Large language models (LLMs) are increasingly applied to structured clinical data, yet whether they can recognize the limits of their own knowledge on such tasks remains unexplored. We study this question through the lens of cross-model attribution divergence with the goal of reducing epistemic uncertainty for structured tasks, comparing Qwen 2.5 7B and XGBoost on a prediction task via attribution divergence analysis. We report four findings. First, LLM verbalized confidence is epistemically vacuous, it outputs a near-constant (0.856-0.937) regardless of whether accuracy is 49% or 75.3%, tracking prompt format rather than prediction quality. Second, the LLM exhibits an inverse difficulty effect: accuracy drops to 64.8% when XGBoost is 99% correct, but matches XGBoost (73.8% vs. 73.1%) when it is moderately uncertain. Third, few-shot examples and SHAP-derived feature evidence are orthogonal, super-additive interventions: they reduce the Attribution Disagreement Score (ADS) from 1.54 to 0.38 and improve accuracy from 49% to 75.3% without training. Fourth, a cross-model calibrator that determined LLM reliability using attribution divergence signals reduces expected calibration error from 0.254 to 0.080, replacing uninformative verbalized confidence with patient-specific reliability estimates, without accessing model internals or requiring repeated inference. We frame these findings as a cold start problem for LLMs on structured data and outline a path toward genuine epistemic self-awareness.

  • 3 authors
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Jun 16

MAIF: Enforcing AI Trust and Provenance with an Artifact-Centric Agentic Paradigm

The AI trustworthiness crisis threatens to derail the artificial intelligence revolution, with regulatory barriers, security vulnerabilities, and accountability gaps preventing deployment in critical domains. Current AI systems operate on opaque data structures that lack the audit trails, provenance tracking, or explainability required by emerging regulations like the EU AI Act. We propose an artifact-centric AI agent paradigm where behavior is driven by persistent, verifiable data artifacts rather than ephemeral tasks, solving the trustworthiness problem at the data architecture level. Central to this approach is the Multimodal Artifact File Format (MAIF), an AI-native container embedding semantic representations, cryptographic provenance, and granular access controls. MAIF transforms data from passive storage into active trust enforcement, making every AI operation inherently auditable. Our production-ready implementation demonstrates ultra-high-speed streaming (2,720.7 MB/s), optimized video processing (1,342 MB/s), and enterprise-grade security. Novel algorithms for cross-modal attention, semantic compression, and cryptographic binding achieve up to 225 compression while maintaining semantic fidelity. Advanced security features include stream-level access control, real-time tamper detection, and behavioral anomaly analysis with minimal overhead. This approach directly addresses the regulatory, security, and accountability challenges preventing AI deployment in sensitive domains, offering a viable path toward trustworthy AI systems at scale.

  • 5 authors
·
Nov 18, 2025

AIRTBench: Measuring Autonomous AI Red Teaming Capabilities in Language Models

We introduce AIRTBench, an AI red teaming benchmark for evaluating language models' ability to autonomously discover and exploit Artificial Intelligence and Machine Learning (AI/ML) security vulnerabilities. The benchmark consists of 70 realistic black-box capture-the-flag (CTF) challenges from the Crucible challenge environment on the Dreadnode platform, requiring models to write python code to interact with and compromise AI systems. Claude-3.7-Sonnet emerged as the clear leader, solving 43 challenges (61% of the total suite, 46.9% overall success rate), with Gemini-2.5-Pro following at 39 challenges (56%, 34.3% overall), GPT-4.5-Preview at 34 challenges (49%, 36.9% overall), and DeepSeek R1 at 29 challenges (41%, 26.9% overall). Our evaluations show frontier models excel at prompt injection attacks (averaging 49% success rates) but struggle with system exploitation and model inversion challenges (below 26%, even for the best performers). Frontier models are far outpacing open-source alternatives, with the best truly open-source model (Llama-4-17B) solving 7 challenges (10%, 1.0% overall), though demonstrating specialized capabilities on certain hard challenges. Compared to human security researchers, large language models (LLMs) solve challenges with remarkable efficiency completing in minutes what typically takes humans hours or days-with efficiency advantages of over 5,000x on hard challenges. Our contribution fills a critical gap in the evaluation landscape, providing the first comprehensive benchmark specifically designed to measure and track progress in autonomous AI red teaming capabilities.

  • 4 authors
·
Jun 17, 2025

StealthBench: Measuring Operational Stealth in Autonomous Offensive-Security Agents

Stealth, the discipline of achieving an objective without revealing your presence, capabilities, or collected intelligence, is what separates sophisticated operators from detectable ones. Elite security researchers and advanced persistent threats achieve their objectives unnoticed; autonomous agents increasingly inherit the same offensive tasks, but do they inherit the tradecraft? We introduce StealthBench,a benchmark that measures operational stealth in autonomous offensive-security agents across six operational security (OPSEC) dimensions. We extract 11 hand-verified OPSEC incidents from real bug-bounty and red-team trajectories, expanded into 14 dockerized task scenarios, where agents, despite finding real vulnerabilities, committed stealth failures inconsistent with standard operational tradecraft: embedding credentials in public uploads, deleting production resources to prove access, force-adding uninvolved users to demonstrate a race condition. We evaluate agent trajectories using a 3-model large language model (LLM) judge panel with majority-vote aggregation, measuring safe success rate (solved and stealthy), Stealth@Solve (tradecraft quality among successful solves), and reckless solve rate (solved but cover blown). Our results show that no model exceeds 54% safe success rate (the compound metric requiring both task completion and stealth), confirming that OPSEC failures are systematic across model families. We release StealthBench as a public benchmark to support both the development of stealth-aware agents and automated OPSEC monitoring for autonomous offensive-security deployments. The interactive leaderboard, evaluation harness, and dataset are available at https://stealthbench.com.

  • 2 authors
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Jul 27 2

DistinctAD: Distinctive Audio Description Generation in Contexts

Audio Descriptions (ADs) aim to provide a narration of a movie in text form, describing non-dialogue-related narratives, such as characters, actions, or scene establishment. Automatic generation of ADs remains challenging due to: i) the domain gap between movie-AD data and existing data used to train vision-language models, and ii) the issue of contextual redundancy arising from highly similar neighboring visual clips in a long movie. In this work, we propose DistinctAD, a novel two-stage framework for generating ADs that emphasize distinctiveness to produce better narratives. To address the domain gap, we introduce a CLIP-AD adaptation strategy that does not require additional AD corpora, enabling more effective alignment between movie and AD modalities at both global and fine-grained levels. In Stage-II, DistinctAD incorporates two key innovations: (i) a Contextual Expectation-Maximization Attention (EMA) module that reduces redundancy by extracting common bases from consecutive video clips, and (ii) an explicit distinctive word prediction loss that filters out repeated words in the context, ensuring the prediction of unique terms specific to the current AD. Comprehensive evaluations on MAD-Eval, CMD-AD, and TV-AD benchmarks demonstrate the superiority of DistinctAD, with the model consistently outperforming baselines, particularly in Recall@k/N, highlighting its effectiveness in producing high-quality, distinctive ADs.

  • 5 authors
·
Nov 27, 2024

Harmonizing the Arabic Audio Space with Data Scheduling

Audio large language models (LLMs) enable unified speech understanding and generation, yet their adaptation to linguistically complex, dialect-rich settings remains underexplored. This paper presents the first systematic study of multi-task instruction tuning for an Arabic-centric audio LLM, covering a hierarchy of generative tasks (ASR, speech summarization) and discriminative tasks (dialect and emotion identification). To support this study, we introduce AraMega-SSum, a novel dataset for Arabic speech summarization. We fine-tune Qwen2.5-Omni (7B) and propose Task-Progressive Curriculum (TPC) along with Aligner-Based Diverse Sampling (ADS), a strategy that constructs information-dense batches by selecting task- and label-balanced examples. Our results reveal a critical efficiency, robustness trade-off: while ADS accelerates initial convergence and boosts paralinguistic F1-scores, its inherent gradient volatility can destabilize generative decoding under prolonged training. Furthermore, while the TPC stabilizes core acoustic mapping, it often induces negative transfer in downstream tasks. We demonstrate that a Hybrid TPC+ADS Strategy provides an optimal training ``recipe'', first establishing a robust representative foundation before employing diversity-aware refinement to capture fine-grained nuances. These findings offer practical guidance for the efficient adaptation of Omni-models in complex, low-resource multimodal environments.

  • 3 authors
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Jan 18

Infant directed speech is consistent with teaching

Infant-directed speech (IDS) has distinctive properties that differ from adult-directed speech (ADS). Why it has these properties -- and whether they are intended to facilitate language learning -- is matter of contention. We argue that much of this disagreement stems from lack of a formal, guiding theory of how phonetic categories should best be taught to infant-like learners. In the absence of such a theory, researchers have relied on intuitions about learning to guide the argument. We use a formal theory of teaching, validated through experiments in other domains, as the basis for a detailed analysis of whether IDS is well-designed for teaching phonetic categories. Using the theory, we generate ideal data for teaching phonetic categories in English. We qualitatively compare the simulated teaching data with human IDS, finding that the teaching data exhibit many features of IDS, including some that have been taken as evidence IDS is not for teaching. The simulated data reveal potential pitfalls for experimentalists exploring the role of IDS in language learning. Focusing on different formants and phoneme sets leads to different conclusions, and the benefit of the teaching data to learners is not apparent until a sufficient number of examples have been provided. Finally, we investigate transfer of IDS to learning ADS. The teaching data improves classification of ADS data, but only for the learner they were generated to teach; not universally across all classes of learner. This research offers a theoretically-grounded framework that empowers experimentalists to systematically evaluate whether IDS is for teaching.

  • 4 authors
·
May 31, 2016

TESS Discovers a Second System of Transiting Exocomets in the Extreme Debris Disk of RZ Psc

We present the TESS discovery of only the second system of transiting exocomets with a sufficient number of events to measure the size distribution in the RZ Psc system, enabling comparisons with the beta Pictoris and Solar System size distributions. Twenty-four transits with absorption depths (AD) of 1--20\% were observed across three TESS sectors of the 20-50 Myr K0V star, detected as part of our TESS survey of extreme debris disks identified by their IR excess. We discover that the ADs (and hence exocomet radii) follow a broken power-law cumulative frequency distribution not previously seen in extrasolar contexts but similar to that observed in Solar System Kuiper Belt Object sizes, with power-law slopes above and below the break of gamma_AD>break=2.32pm0.12 and gamma_AD<break=0.11pm0.04, respectively. We derive size distributions of 1--7~km from two independent lines of evidence. We use the RZ Psc exocomet rate to predict exocomet yields for the Early eVolution Explorer (EVE) NASA astrophysics Small Explorer (SMEX) mission concept to obtain simultaneous photometry of 10^4 young stars in NUV, optical, and NIR bands. Assuming occurrence rates scaled from RZ Psc, EVE would detect 590 exocomets from approx70 young systems in the optical band, with approx120 simultaneous 5sigma detections in all three bands. These data would enable grain sizes of 200--700~nm and graphite--olivine compositions of dozens of events to be distinguished at 2.5--3sigma, as well as a 4sigma determination of the accuracy of the Herschel-derived M-debris disk fraction.

  • 12 authors
·
Oct 10, 2025

ScopeJudge: Cost-Aware Pre-Execution Gating for Offensive Security Agents

As LLM agents take on offensive security work, a single out-of-scope tool call can breach a client's engagement boundary, disrupt production, or void a bug-bounty finding. Unlike a fixed safety policy, the boundary that matters is declared in the user's request and must be inferred from intent. That challenge is sharpened by the adversarial nature of offensive security: the same tool call is in or out of scope depending not on the action itself but on the target it touches and the context in which it runs, which no fixed policy can enumerate in advance. We study pre-execution gating: a cheap, trusted LLM judge inspects each call proposed by a strong, swappable agent, and accepts or rejects it before it runs. We introduce ScopeJudge, a benchmark of 4,897 tool calls (7.7% scope violations) from agent trajectories on tasks engineered to tempt agents out of scope and labeled at the call level by professional penetration testers, with substantial inter-grader agreement (Fleiss kappa = 0.64) that sets an expert agreement reference point of F1 = 0.78. We evaluate eight judge models under five transcript strategies, varying how much context the judge sees, from the static policy alone to the full raw transcript, and chart the resulting cost-accuracy Pareto frontier. We find that a static policy is structurally insufficient for scope enforcement: blind to the user's request, judge recall collapses to near zero, confirming that scope lives in the request and that request-conditioned monitoring is necessary. Because a missed violation costs more than a spurious rejection, we report precision, recall, and F1 separately and recommend two operating points: a cost-sensitive configuration and a recall-first one for high-stakes deployments. We release the ScopeJudge dataset to support real-time monitoring and scalable oversight of autonomous security agents.

  • 6 authors
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Jul 7

Sensor2Sensor: Cross-Embodiment Sensor Conversion for Autonomous Driving

Robust training and validation of Autonomous Driving Systems (ADS) require massive, diverse datasets. Proprietary data collected by Autonomous Vehicle (AV) fleets, while high-fidelity, are limited in scale, diversity of sensor configurations, as well as geographic and long-tail-behavioral coverage. In contrast, in-the-wild data from sources like dashcams offers immense scale and diversity, capturing critical long-tail scenarios and novel environments. However, this unstructured, in-the-wild video data is incompatible with ADS expecting structured, multi-modal sensor inputs for validation and training. To bridge this data gap, we propose Sensor2Sensor, a novel generative modeling paradigm that translates in-the-wild monocular dashcam videos into a high-fidelity, multi-modal sensor suite (AV logs) comprising multi-view camera images and LiDAR point clouds. A core challenge is the lack of paired training data. We address this by converting real AV logs into dashcam-style videos via 4D Gaussian Splatting (4DGS) reconstruction and novel-view rendering. Sensor2Sensor then utilizes a diffusion architecture to perform the generative conversion. We perform comprehensive quantitative evaluations on the fidelity and realism of the generated sensor data. We demonstrate Sensor2Sensor's practical utility by converting challenging in-the-wild internet and dashcam footage into realistic, multi-modal data formats, further unlocking vast external data sources for AV development.

google Google
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May 20 2

MARS2 2025 Challenge on Multimodal Reasoning: Datasets, Methods, Results, Discussion, and Outlook

This paper reviews the MARS2 2025 Challenge on Multimodal Reasoning. We aim to bring together different approaches in multimodal machine learning and LLMs via a large benchmark. We hope it better allows researchers to follow the state-of-the-art in this very dynamic area. Meanwhile, a growing number of testbeds have boosted the evolution of general-purpose large language models. Thus, this year's MARS2 focuses on real-world and specialized scenarios to broaden the multimodal reasoning applications of MLLMs. Our organizing team released two tailored datasets Lens and AdsQA as test sets, which support general reasoning in 12 daily scenarios and domain-specific reasoning in advertisement videos, respectively. We evaluated 40+ baselines that include both generalist MLLMs and task-specific models, and opened up three competition tracks, i.e., Visual Grounding in Real-world Scenarios (VG-RS), Visual Question Answering with Spatial Awareness (VQA-SA), and Visual Reasoning in Creative Advertisement Videos (VR-Ads). Finally, 76 teams from the renowned academic and industrial institutions have registered and 40+ valid submissions (out of 1200+) have been included in our ranking lists. Our datasets, code sets (40+ baselines and 15+ participants' methods), and rankings are publicly available on the MARS2 workshop website and our GitHub organization page https://github.com/mars2workshop/, where our updates and announcements of upcoming events will be continuously provided.

  • 128 authors
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Sep 17, 2025 2

SLANT: Spurious Logo ANalysis Toolkit

Online content is filled with logos, from ads and social media posts to website branding and product placements. Consequently, these logos are prevalent in the extensive web-scraped datasets used to pretrain Vision-Language Models, which are used for a wide array of tasks (content moderation, object classification). While these models have been shown to learn harmful correlations in various tasks, whether these correlations include logos remains understudied. Understanding this is especially important due to logos often being used by public-facing entities like brands and government agencies. To that end, we develop SLANT: A Spurious Logo ANalysis Toolkit. Our key finding is that some logos indeed lead to spurious incorrect predictions, for example, adding the Adidas logo to a photo of a person causes a model classify the person as greedy. SLANT contains a semi-automatic mechanism for mining such "spurious" logos. The mechanism consists of a comprehensive logo bank, CC12M-LogoBank, and an algorithm that searches the bank for logos that VLMs spuriously correlate with a user-provided downstream recognition target. We uncover various seemingly harmless logos that VL models correlate 1) with negative human adjectives 2) with the concept of `harmlessness'; causing models to misclassify harmful online content as harmless, and 3) with user-provided object concepts; causing lower recognition accuracy on ImageNet zero-shot classification. Furthermore, SLANT's logos can be seen as effective attacks against foundational models; an attacker could place a spurious logo on harmful content, causing the model to misclassify it as harmless. This threat is alarming considering the simplicity of logo attacks, increasing the attack surface of VL models. As a defense, we include in our Toolkit two effective mitigation strategies that seamlessly integrate with zero-shot inference of foundation models.

  • 4 authors
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Jun 3, 2024

ParkGaussian: Surround-view 3D Gaussian Splatting for Autonomous Parking

Parking is a critical task for autonomous driving systems (ADS), with unique challenges in crowded parking slots and GPS-denied environments. However, existing works focus on 2D parking slot perception, mapping, and localization, 3D reconstruction remains underexplored, which is crucial for capturing complex spatial geometry in parking scenarios. Naively improving the visual quality of reconstructed parking scenes does not directly benefit autonomous parking, as the key entry point for parking is the slots perception module. To address these limitations, we curate the first benchmark named ParkRecon3D, specifically designed for parking scene reconstruction. It includes sensor data from four surround-view fisheye cameras with calibrated extrinsics and dense parking slot annotations. We then propose ParkGaussian, the first framework that integrates 3D Gaussian Splatting (3DGS) for parking scene reconstruction. To further improve the alignment between reconstruction and downstream parking slot detection, we introduce a slot-aware reconstruction strategy that leverages existing parking perception methods to enhance the synthesis quality of slot regions. Experiments on ParkRecon3D demonstrate that ParkGaussian achieves state-of-the-art reconstruction quality and better preserves perception consistency for downstream tasks. The code and dataset will be released at: https://github.com/wm-research/ParkGaussian

  • 13 authors
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Jan 4

Just Ask for a Table: A Thirty-Token User Prompt Defeats Sponsored Recommendations in Twelve LLMs

Wu et al. (2026) showed that most frontier large language models (LLMs) recommend a sponsored, roughly twice-as-expensive flight when their system prompt contains a soft sponsorship cue. We reproduce their evaluation on ten open-weight chat models plus the two of their twenty-three models that are still reachable today (gpt-3.5-turbo, gpt-4o). All reported rates in this paper are produced under the same judge the original paper used (gpt-4o); we additionally store every label under an open-weight (gpt-oss-120b) and a smaller proprietary (gpt-4o-mini) judge for an ablation. Three findings emerge. First, a prose description of an LLM evaluation pipeline is not, on its own, sufficient for accurate reproduction: we surfaced three silent implementation failures that each shifted a reported rate by tens of percentage points. Second, the central claims do generalise - the gpt-3.5-turbo logistic-regression intercept of alpha = 0.81 is within four points of the original alpha = 0.86, and 200 of 200 trials on gpt-3.5-turbo and gpt-4o promote a payday lender to a financially distressed user. Third, a thirty-token user prompt that asks the assistant for a neutral comparison table first cuts sponsored recommendation from 46.9% to 1.0% averaged across our ten open-source models, and from 53.0% to 0% averaged across the two OpenAI models. AI literacy and price-comparison portals are likely market-level mitigations; the harmful-product cell is bounded by neither. Raw data, labels and analysis scripts are at https://github.com/akmaier/Paper-LLM-Ads .

  • 5 authors
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May 11

Tencent Advertising Algorithm Challenge 2025: All-Modality Generative Recommendation

Generative recommender systems are rapidly emerging as a new paradigm for recommendation, where collaborative identifiers and/or multi-modal content are mapped into discrete token spaces and user behavior is modelled with autoregressive sequence models. Despite progress on multi-modal recommendation datasets, there is still a lack of public benchmarks that jointly offer large-scale, realistic and fully all-modality data designed specifically for generative recommendation (GR) in industrial advertising. To foster research in this direction, we organised the Tencent Advertising Algorithm Challenge 2025, a global competition built on top of two all-modality datasets for GR: TencentGR-1M and TencentGR-10M. Both datasets are constructed from real de-identified Tencent Ads logs and contain rich collaborative IDs and multi-modal representations extracted with state-of-the-art embedding models. The preliminary track (TencentGR-1M) provides 1 million user sequences with up to 100 interacted items each, where each interaction is labeled with exposure and click signals, while the final track (TencentGR-10M) scales this to 10 million users and explicitly distinguishes between click and conversion events at both the sequence and target level. This paper presents the task definition, data construction process, feature schema, baseline GR model, evaluation protocol, and key findings from top-ranked and award-winning solutions. Our datasets focus on multi-modal sequence generation in an advertising setting and introduce weighted evaluation for high-value conversion events. We release our datasets at https://huggingface.co/datasets/TAAC2025 and baseline implementations at https://github.com/TencentAdvertisingAlgorithmCompetition/baseline_2025 to enable future research on all-modality generative recommendation at an industrial scale. The official website is https://algo.qq.com/2025.

  • 23 authors
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Apr 3

AdSEE: Investigating the Impact of Image Style Editing on Advertisement Attractiveness

Online advertisements are important elements in e-commerce sites, social media platforms, and search engines. With the increasing popularity of mobile browsing, many online ads are displayed with visual information in the form of a cover image in addition to text descriptions to grab the attention of users. Various recent studies have focused on predicting the click rates of online advertisements aware of visual features or composing optimal advertisement elements to enhance visibility. In this paper, we propose Advertisement Style Editing and Attractiveness Enhancement (AdSEE), which explores whether semantic editing to ads images can affect or alter the popularity of online advertisements. We introduce StyleGAN-based facial semantic editing and inversion to ads images and train a click rate predictor attributing GAN-based face latent representations in addition to traditional visual and textual features to click rates. Through a large collected dataset named QQ-AD, containing 20,527 online ads, we perform extensive offline tests to study how different semantic directions and their edit coefficients may impact click rates. We further design a Genetic Advertisement Editor to efficiently search for the optimal edit directions and intensity given an input ad cover image to enhance its projected click rates. Online A/B tests performed over a period of 5 days have verified the increased click-through rates of AdSEE-edited samples as compared to a control group of original ads, verifying the relation between image styles and ad popularity. We open source the code for AdSEE research at https://github.com/LiyaoJiang1998/adsee.

  • 8 authors
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Sep 15, 2023

DAS: Dual-Aligned Semantic IDs Empowered Industrial Recommender System

Semantic IDs are discrete identifiers generated by quantizing the Multi-modal Large Language Models (MLLMs) embeddings, enabling efficient multi-modal content integration in recommendation systems. However, their lack of collaborative signals results in a misalignment with downstream discriminative and generative recommendation objectives. Recent studies have introduced various alignment mechanisms to address this problem, but their two-stage framework design still leads to two main limitations: (1) inevitable information loss during alignment, and (2) inflexibility in applying adaptive alignment strategies, consequently constraining the mutual information maximization during the alignment process. To address these limitations, we propose a novel and flexible one-stage Dual-Aligned Semantic IDs (DAS) method that simultaneously optimizes quantization and alignment, preserving semantic integrity and alignment quality while avoiding the information loss typically associated with two-stage methods. Meanwhile, DAS achieves more efficient alignment between the semantic IDs and collaborative signals, with the following two innovative and effective approaches: (1) Multi-view Constrative Alignment: To maximize mutual information between semantic IDs and collaborative signals, we first incorporate an ID-based CF debias module, and then design three effective contrastive alignment methods: dual user-to-item (u2i), dual item-to-item/user-to-user (i2i/u2u), and dual co-occurrence item-to-item/user-to-user (i2i/u2u). (2) Dual Learning: By aligning the dual quantizations of users and ads, the constructed semantic IDs for users and ads achieve stronger alignment. Finally, we conduct extensive offline experiments and online A/B tests to evaluate DAS's effectiveness, which is now successfully deployed across various advertising scenarios at Kuaishou App, serving over 400 million users daily.

  • 6 authors
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Aug 14, 2025

Towards Personality-Aware Recommendation

In the last decade new ways of shopping online have increased the possibility of buying products and services more easily and faster than ever. In this new context, personality is a key determinant in the decision making of the consumer when shopping. The two main reasons are: firstly, a person's buying choices are influenced by psychological factors like impulsiveness, and secondly, some consumers may be more susceptible to making impulse purchases than others. To the best of our knowledge, the impact of personality factors on advertisements has been largely neglected at the level of recommender systems. This work proposes a highly innovative research which uses a personality perspective to determine the unique associations among the consumer's buying tendency and advert recommendations. As a matter of fact, the lack of a publicly available benchmark for computational advertising do not allow both the exploration of this intriguing research direction and the evaluation of state-of-the-art algorithms. We present the ADS Dataset, a publicly available benchmark for computational advertising enriched with Big-Five users' personality factors and 1,200 personal users' pictures. The proposed benchmark allows two main tasks: rating prediction over 300 real advertisements (i.e., Rich Media Ads, Image Ads, Text Ads) and click-through rate prediction. Moreover, this work carries out experiments, reviews various evaluation criteria used in the literature, and provides a library for each one of them within one integrated toolbox.

  • 1 authors
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Jul 18, 2016

Control LLM: Controlled Evolution for Intelligence Retention in LLM

Large Language Models (LLMs) demand significant computational resources, making it essential to enhance their capabilities without retraining from scratch. A key challenge in this domain is catastrophic forgetting (CF), which hampers performance during Continuous Pre-training (CPT) and Continuous Supervised Fine-Tuning (CSFT). We propose Control LLM, a novel approach that leverages parallel pre-trained and expanded transformer blocks, aligning their hidden-states through interpolation strategies This method effectively preserves performance on existing tasks while seamlessly integrating new knowledge. Extensive experiments demonstrate the effectiveness of Control LLM in both CPT and CSFT. On Llama3.1-8B-Instruct, it achieves significant improvements in mathematical reasoning (+14.4% on Math-Hard) and coding performance (+10% on MBPP-PLUS). On Llama3.1-8B, it enhances multilingual capabilities (+10.6% on C-Eval, +6.8% on CMMLU, and +30.2% on CMMLU-0shot-CoT). It surpasses existing methods and achieves SOTA among open-source models tuned from the same base model, using substantially less data and compute. Crucially, these gains are realized while preserving strong original capabilities, with minimal degradation (<4.3% on MMLU) compared to >35% in open-source Math and Coding models. This approach has been successfully deployed in LinkedIn's GenAI-powered job seeker and Ads unit products. To support further research, we release the training and evaluation code (https://github.com/linkedin/ControlLLM) along with models trained on public datasets ( https://huggingface.co/ControlLLM) to the community.

  • 7 authors
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Jan 19, 2025 2

Deep Interest Network for Click-Through Rate Prediction

Click-through rate prediction is an essential task in industrial applications, such as online advertising. Recently deep learning based models have been proposed, which follow a similar Embedding\&MLP paradigm. In these methods large scale sparse input features are first mapped into low dimensional embedding vectors, and then transformed into fixed-length vectors in a group-wise manner, finally concatenated together to fed into a multilayer perceptron (MLP) to learn the nonlinear relations among features. In this way, user features are compressed into a fixed-length representation vector, in regardless of what candidate ads are. The use of fixed-length vector will be a bottleneck, which brings difficulty for Embedding\&MLP methods to capture user's diverse interests effectively from rich historical behaviors. In this paper, we propose a novel model: Deep Interest Network (DIN) which tackles this challenge by designing a local activation unit to adaptively learn the representation of user interests from historical behaviors with respect to a certain ad. This representation vector varies over different ads, improving the expressive ability of model greatly. Besides, we develop two techniques: mini-batch aware regularization and data adaptive activation function which can help training industrial deep networks with hundreds of millions of parameters. Experiments on two public datasets as well as an Alibaba real production dataset with over 2 billion samples demonstrate the effectiveness of proposed approaches, which achieve superior performance compared with state-of-the-art methods. DIN now has been successfully deployed in the online display advertising system in Alibaba, serving the main traffic.

  • 10 authors
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Jun 21, 2017

Tracing individual knowledge trajectories in a changing field: the case of general relativity and gravitation

Historians have reconstructed the twentieth-century transformation of general relativity and gravitation (GRG) at the field level and through individual careers, but connecting these scales requires a way to compare researchers with the changing field over time. We develop such a comparison, setting a researcher's publications and references against GRG field literature from the same, earlier, and later two-year periods. Building on Own Vocabulary and Embedding Density Estimation from our earlier two-case study (arXiv:2501.00391), we extend the analysis to the fifty most-published authors in a NASA/ADS corpus of about 180,000 GRG records (1911 to 2000) and add two citation-based measures, Referenced Vocabulary and Citation Identity. The four measures compare an author's written language, cited literature, semantic neighbourhood, and cited-authority configuration with the surrounding field. The earlier cases suggested that closer field-vocabulary alignment accompanies a denser semantic neighbourhood. Across the fifty authors this holds only partially. Written and cited vocabularies tend to move together, usually resembling later GRG literature as the field turned towards astrophysical and cosmological research. Semantic neighbourhoods more often lie where the field's publications were concentrated in earlier periods, while co-citation patterns follow no single temporal direction, and the two citation measures frequently place the same researcher differently despite drawing on identical reference lists. Individual trajectories can thus combine vocabulary tied to later field states with older semantic or citation structures, and these divergent cases mark patterns for closer historical investigation. The approach transfers to other fields with defensible corpus boundaries and adequate coverage of texts, references, and disambiguated author identities.

  • 2 authors
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Sep 15

Unveiling User Perceptions in the Generative AI Era: A Sentiment-Driven Evaluation of AI Educational Apps' Role in Digital Transformation of e-Teaching

The rapid integration of generative artificial intelligence into education has driven digital transformation in e-teaching, yet user perceptions of AI educational apps remain underexplored. This study performs a sentiment-driven evaluation of user reviews from top AI ed-apps on the Google Play Store to assess efficacy, challenges, and pedagogical implications. Our pipeline involved scraping app data and reviews, RoBERTa for binary sentiment classification, GPT-4o for key point extraction, and GPT-5 for synthesizing top positive/negative themes. Apps were categorized into seven types (e.g., homework helpers, math solvers, language tools), with overlaps reflecting multifunctional designs. Results indicate predominantly positive sentiments, with homework apps like Edu AI (95.9% positive) and Answer.AI (92.7%) leading in accuracy, speed, and personalization, while language/LMS apps (e.g., Teacher AI at 21.8% positive) lag due to instability and limited features. Positives emphasize efficiency in brainstorming, problem-solving, and engagement; negatives center on paywalls, inaccuracies, ads, and glitches. Trends show that homework helpers outperform specialized tools, highlighting AI's democratizing potential amid risks of dependency and inequity. The discussion proposes future ecosystems with hybrid AI-human models, VR/AR for immersive learning, and a roadmap for developers (adaptive personalization) and policymakers (monetization regulation for inclusivity). This underscores generative AI's role in advancing e-teaching by enabling ethical refinements that foster equitable, innovative environments. The full dataset is available here(https://github.com/erfan-nourbakhsh/GenAI-EdSent).

  • 2 authors
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Dec 12, 2025 1

Imitation Learning from Observation with Automatic Discount Scheduling

Humans often acquire new skills through observation and imitation. For robotic agents, learning from the plethora of unlabeled video demonstration data available on the Internet necessitates imitating the expert without access to its action, presenting a challenge known as Imitation Learning from Observations (ILfO). A common approach to tackle ILfO problems is to convert them into inverse reinforcement learning problems, utilizing a proxy reward computed from the agent's and the expert's observations. Nonetheless, we identify that tasks characterized by a progress dependency property pose significant challenges for such approaches; in these tasks, the agent needs to initially learn the expert's preceding behaviors before mastering the subsequent ones. Our investigation reveals that the main cause is that the reward signals assigned to later steps hinder the learning of initial behaviors. To address this challenge, we present a novel ILfO framework that enables the agent to master earlier behaviors before advancing to later ones. We introduce an Automatic Discount Scheduling (ADS) mechanism that adaptively alters the discount factor in reinforcement learning during the training phase, prioritizing earlier rewards initially and gradually engaging later rewards only when the earlier behaviors have been mastered. Our experiments, conducted on nine Meta-World tasks, demonstrate that our method significantly outperforms state-of-the-art methods across all tasks, including those that are unsolvable by them.

  • 7 authors
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Oct 11, 2023