Daily Papers

Social media platforms enable large-scale cross-lingual communication, but translating user-generated content (UGC) remains challenging due to its informal style, cultural references, and interaction-based expressions. While recent LLMs have improved translation quality, existing benchmarks and metrics often fail to capture whether translations convey intended meaning and cultural resonance in real-world settings. In this work, we introduce CULTURE-MT, a benchmark for social media translation that focuses on both CULtural Transmission and UGC-specific emotion REsonance. CULTURE-MT consists of 1,002 UGC notes across 14 domains, categorized into four types based on culture-loaded symbols and linguistic style features. We also construct UGC-oriented training data to fine-tune Qwen3-8B and Qwen3-32B as baselines. We propose cultural effectiveness as a new evaluation criterion, focusing on expression accuracy and cultural adaptability. Testing 15 models, including the baselines, we find that traditional metrics fail to capture cultural effectiveness. We also observe that cultural effectiveness on base LLMs correlates with model size. Our work provides a comprehensive evaluation system for UGC translation models and will offer an open evaluation platform to advance research in this area. We release the CULTURE-MT benchmark and provide an online leaderboard where submitted translation results can be evaluated by our trained JUDGER.

Cross-lingual transfer is important for developing high-quality chatbots in multiple languages due to the strongly imbalanced distribution of language resources. A typical approach is to leverage off-the-shelf machine translation (MT) systems to utilize either the training corpus or developed models from high-resource languages. In this work, we investigate whether it is helpful to utilize MT at all in this task. To do so, we simulate a low-resource scenario assuming access to limited Chinese dialog data in the movie domain and large amounts of English dialog data from multiple domains. Experiments show that leveraging English dialog corpora can indeed improve the naturalness, relevance and cross-domain transferability in Chinese. However, directly using English dialog corpora in its original form, surprisingly, is better than using its translated version. As the topics and wording habits in daily conversations are strongly culture-dependent, MT can reinforce the bias from high-resource languages, yielding unnatural generations in the target language. Considering the cost of translating large amounts of text and the strong effects of the translation quality, we suggest future research should rather focus on utilizing the original English data for cross-lingual transfer in dialog generation. We perform extensive human evaluations and ablation studies. The analysis results, together with the collected dataset, are presented to draw attention towards this area and benefit future research.

The globalization of social interactions has heightened the need for machine translation (MT) on Social Network Services (SNS), yet traditional models struggle with culturally nuanced content like memes, slang, and pop culture references. While large language models (LLMs) have advanced general-purpose translation, their performance on SNS-specific content remains limited due to insufficient specialized training data and evaluation benchmarks. This paper introduces RedTrans, a 72B LLM tailored for SNS translation, trained on a novel dataset developed through three innovations: (1) Supervised Finetuning with Dual-LLM Back-Translation Sampling, an unsupervised sampling method using LLM-based back-translation to select diverse data for large-scale finetuning; (2) Rewritten Preference Optimization (RePO), an algorithm that identifies and corrects erroneous preference pairs through expert annotation, building reliable preference corpora; and (3) RedTrans-Bench, the first benchmark for SNS translation, evaluating phenomena like humor localization, emoji semantics, and meme adaptation. Experiments show RedTrans outperforms state-of-the-art LLMs. Besides, RedTrans has already been deployed in a real-world production environment, demonstrating that domain-specific adaptation, effectively bridges the gap between generic and culturally grounded translation systems.