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Jun 18

C-SEO Bench: Does Conversational SEO Work?

Large Language Models (LLMs) are transforming search engines into Conversational Search Engines (CSE). Consequently, Search Engine Optimization (SEO) is being shifted into Conversational Search Engine Optimization (C-SEO). We are beginning to see dedicated C-SEO methods for modifying web documents to increase their visibility in CSE responses. However, they are often tested only for a limited breadth of application domains; we do not understand whether certain C-SEO methods would be effective for a broad range of domains. Moreover, existing evaluations consider only a single-actor scenario where only one web document adopts a C-SEO method; in reality, multiple players are likely to competitively adopt the cutting-edge C-SEO techniques, drawing an analogy from the dynamics we have seen in SEO. We present C-SEO Bench, the first benchmark designed to evaluate C-SEO methods across multiple tasks, domains, and number of actors. We consider two search tasks, question answering and product recommendation, with three domains each. We also formalize a new evaluation protocol with varying adoption rates among involved actors. Our experiments reveal that most current C-SEO methods are largely ineffective, contrary to reported results in the literature. Instead, traditional SEO strategies, those aiming to improve the ranking of the source in the LLM context, are significantly more effective. We also observe that as we increase the number of C-SEO adopters, the overall gains decrease, depicting a congested and zero-sum nature of the problem. Our code and data are available at https://github.com/parameterlab/c-seo-bench and https://huggingface.co/datasets/parameterlab/c-seo-bench.

  • 5 authors
·
Jun 6, 2025

Manipulating Large Language Models to Increase Product Visibility

Large language models (LLMs) are increasingly being integrated into search engines to provide natural language responses tailored to user queries. Customers and end-users are also becoming more dependent on these models for quick and easy purchase decisions. In this work, we investigate whether recommendations from LLMs can be manipulated to enhance a product's visibility. We demonstrate that adding a strategic text sequence (STS) -- a carefully crafted message -- to a product's information page can significantly increase its likelihood of being listed as the LLM's top recommendation. To understand the impact of STS, we use a catalog of fictitious coffee machines and analyze its effect on two target products: one that seldom appears in the LLM's recommendations and another that usually ranks second. We observe that the strategic text sequence significantly enhances the visibility of both products by increasing their chances of appearing as the top recommendation. This ability to manipulate LLM-generated search responses provides vendors with a considerable competitive advantage and has the potential to disrupt fair market competition. Just as search engine optimization (SEO) revolutionized how webpages are customized to rank higher in search engine results, influencing LLM recommendations could profoundly impact content optimization for AI-driven search services. Code for our experiments is available at https://github.com/aounon/llm-rank-optimizer.

  • 2 authors
·
Apr 11, 2024

Zero-Indexing Internet Search Augmented Generation for Large Language Models

Retrieval augmented generation has emerged as an effective method to enhance large language model performance. This approach typically relies on an internal retrieval module that uses various indexing mechanisms to manage a static pre-processed corpus. However, such a paradigm often falls short when it is necessary to integrate the most up-to-date information that has not been updated into the corpus during generative inference time. In this paper, we explore an alternative approach that leverages standard search engine APIs to dynamically integrate the latest online information (without maintaining any index for any fixed corpus), thereby improving the quality of generated content. We design a collaborative LLM-based paradigm, where we include: (i) a parser-LLM that determines if the Internet augmented generation is demanded and extracts the search keywords if so with a single inference; (ii) a mixed ranking strategy that re-ranks the retrieved HTML files to eliminate bias introduced from the search engine API; and (iii) an extractor-LLM that can accurately and efficiently extract relevant information from the fresh content in each HTML file. We conduct extensive empirical studies to evaluate the performance of this Internet search augmented generation paradigm. The experimental results demonstrate that our method generates content with significantly improved quality. Our system has been successfully deployed in a production environment to serve 01.AI's generative inference requests.

  • 8 authors
·
Nov 29, 2024

Dense Text Retrieval based on Pretrained Language Models: A Survey

Text retrieval is a long-standing research topic on information seeking, where a system is required to return relevant information resources to user's queries in natural language. From classic retrieval methods to learning-based ranking functions, the underlying retrieval models have been continually evolved with the ever-lasting technical innovation. To design effective retrieval models, a key point lies in how to learn the text representation and model the relevance matching. The recent success of pretrained language models (PLMs) sheds light on developing more capable text retrieval approaches by leveraging the excellent modeling capacity of PLMs. With powerful PLMs, we can effectively learn the representations of queries and texts in the latent representation space, and further construct the semantic matching function between the dense vectors for relevance modeling. Such a retrieval approach is referred to as dense retrieval, since it employs dense vectors (a.k.a., embeddings) to represent the texts. Considering the rapid progress on dense retrieval, in this survey, we systematically review the recent advances on PLM-based dense retrieval. Different from previous surveys on dense retrieval, we take a new perspective to organize the related work by four major aspects, including architecture, training, indexing and integration, and summarize the mainstream techniques for each aspect. We thoroughly survey the literature, and include 300+ related reference papers on dense retrieval. To support our survey, we create a website for providing useful resources, and release a code repertory and toolkit for implementing dense retrieval models. This survey aims to provide a comprehensive, practical reference focused on the major progress for dense text retrieval.

  • 4 authors
·
Nov 27, 2022

Structural Text Segmentation of Legal Documents

The growing complexity of legal cases has lead to an increasing interest in legal information retrieval systems that can effectively satisfy user-specific information needs. However, such downstream systems typically require documents to be properly formatted and segmented, which is often done with relatively simple pre-processing steps, disregarding topical coherence of segments. Systems generally rely on representations of individual sentences or paragraphs, which may lack crucial context, or document-level representations, which are too long for meaningful search results. To address this issue, we propose a segmentation system that can predict topical coherence of sequential text segments spanning several paragraphs, effectively segmenting a document and providing a more balanced representation for downstream applications. We build our model on top of popular transformer networks and formulate structural text segmentation as topical change detection, by performing a series of independent classifications that allow for efficient fine-tuning on task-specific data. We crawl a novel dataset consisting of roughly 74,000 online Terms-of-Service documents, including hierarchical topic annotations, which we use for training. Results show that our proposed system significantly outperforms baselines, and adapts well to structural peculiarities of legal documents. We release both data and trained models to the research community for future work.https://github.com/dennlinger/TopicalChange

  • 4 authors
·
Dec 7, 2020

Using clarification questions to improve software developers' Web search

Context: Recent research indicates that Web queries written by software developers are not very successful in retrieving relevant results, performing measurably worse compared to general purpose Web queries. Most approaches up to this point have addressed this problem with software engineering-specific automated query reformulation techniques, which work without developer involvement but are limited by the content of the original query. In other words, these techniques automatically improve the existing query but can not contribute new, previously unmentioned, concepts. Objective: In this paper, we propose a technique to guide software developers in manually improving their own Web search queries. We examine a conversational approach that follows unsuccessful queries with a clarification question aimed at eliciting additional query terms, thus providing to the developer a clear dimension along which the query could be improved. Methods: We describe a set of clarification questions derived from a corpus of software developer queries and a neural approach to recommending them for a newly issued query. Results: Our evaluation indicates that the recommendation technique is accurate, predicting a valid clarification question 80% of the time and outperforms simple baselines, as well as, state-of-the-art Learning To Rank (LTR) baselines. Conclusion: As shown in the experimental results, the described approach is capable at recommending appropriate clarification questions to software developers and considered useful by a sample of developers ranging from novices to experienced professionals.

  • 2 authors
·
Jul 26, 2022

PODTILE: Facilitating Podcast Episode Browsing with Auto-generated Chapters

Listeners of long-form talk-audio content, such as podcast episodes, often find it challenging to understand the overall structure and locate relevant sections. A practical solution is to divide episodes into chapters--semantically coherent segments labeled with titles and timestamps. Since most episodes on our platform at Spotify currently lack creator-provided chapters, automating the creation of chapters is essential. Scaling the chapterization of podcast episodes presents unique challenges. First, episodes tend to be less structured than written texts, featuring spontaneous discussions with nuanced transitions. Second, the transcripts are usually lengthy, averaging about 16,000 tokens, which necessitates efficient processing that can preserve context. To address these challenges, we introduce PODTILE, a fine-tuned encoder-decoder transformer to segment conversational data. The model simultaneously generates chapter transitions and titles for the input transcript. To preserve context, each input text is augmented with global context, including the episode's title, description, and previous chapter titles. In our intrinsic evaluation, PODTILE achieved an 11% improvement in ROUGE score over the strongest baseline. Additionally, we provide insights into the practical benefits of auto-generated chapters for listeners navigating episode content. Our findings indicate that auto-generated chapters serve as a useful tool for engaging with less popular podcasts. Finally, we present empirical evidence that using chapter titles can enhance effectiveness of sparse retrieval in search tasks.

  • 17 authors
·
Oct 21, 2024

Kuaipedia: a Large-scale Multi-modal Short-video Encyclopedia

Online encyclopedias, such as Wikipedia, have been well-developed and researched in the last two decades. One can find any attributes or other information of a wiki item on a wiki page edited by a community of volunteers. However, the traditional text, images and tables can hardly express some aspects of an wiki item. For example, when we talk about ``Shiba Inu'', one may care more about ``How to feed it'' or ``How to train it not to protect its food''. Currently, short-video platforms have become a hallmark in the online world. Whether you're on TikTok, Instagram, Kuaishou, or YouTube Shorts, short-video apps have changed how we consume and create content today. Except for producing short videos for entertainment, we can find more and more authors sharing insightful knowledge widely across all walks of life. These short videos, which we call knowledge videos, can easily express any aspects (e.g. hair or how-to-feed) consumers want to know about an item (e.g. Shiba Inu), and they can be systematically analyzed and organized like an online encyclopedia. In this paper, we propose Kuaipedia, a large-scale multi-modal encyclopedia consisting of items, aspects, and short videos lined to them, which was extracted from billions of videos of Kuaishou (Kwai), a well-known short-video platform in China. We first collected items from multiple sources and mined user-centered aspects from millions of users' queries to build an item-aspect tree. Then we propose a new task called ``multi-modal item-aspect linking'' as an expansion of ``entity linking'' to link short videos into item-aspect pairs and build the whole short-video encyclopedia. Intrinsic evaluations show that our encyclopedia is of large scale and highly accurate. We also conduct sufficient extrinsic experiments to show how Kuaipedia can help fundamental applications such as entity typing and entity linking.

  • 8 authors
·
Oct 28, 2022

GASLITEing the Retrieval: Exploring Vulnerabilities in Dense Embedding-based Search

Dense embedding-based text retrievalx2013retrieval of relevant passages from corpora via deep learning encodingsx2013has emerged as a powerful method attaining state-of-the-art search results and popularizing the use of Retrieval Augmented Generation (RAG). Still, like other search methods, embedding-based retrieval may be susceptible to search-engine optimization (SEO) attacks, where adversaries promote malicious content by introducing adversarial passages to corpora. To faithfully assess and gain insights into the susceptibility of such systems to SEO, this work proposes the GASLITE attack, a mathematically principled gradient-based search method for generating adversarial passages without relying on the corpus content or modifying the model. Notably, GASLITE's passages (1) carry adversary-chosen information while (2) achieving high retrieval ranking for a selected query distribution when inserted to corpora. We use GASLITE to extensively evaluate retrievers' robustness, testing nine advanced models under varied threat models, while focusing on realistic adversaries targeting queries on a specific concept (e.g., a public figure). We found GASLITE consistently outperformed baselines by geq140% success rate, in all settings. Particularly, adversaries using GASLITE require minimal effort to manipulate search resultsx2013by injecting a negligible amount of adversarial passages (leq0.0001% of the corpus), they could make them visible in the top-10 results for 61-100% of unseen concept-specific queries against most evaluated models. Inspecting variance in retrievers' robustness, we identify key factors that may contribute to models' susceptibility to SEO, including specific properties in the embedding space's geometry.

  • 2 authors
·
Dec 30, 2024

Pre-trained Language Model based Ranking in Baidu Search

As the heart of a search engine, the ranking system plays a crucial role in satisfying users' information demands. More recently, neural rankers fine-tuned from pre-trained language models (PLMs) establish state-of-the-art ranking effectiveness. However, it is nontrivial to directly apply these PLM-based rankers to the large-scale web search system due to the following challenging issues:(1) the prohibitively expensive computations of massive neural PLMs, especially for long texts in the web-document, prohibit their deployments in an online ranking system that demands extremely low latency;(2) the discrepancy between existing ranking-agnostic pre-training objectives and the ad-hoc retrieval scenarios that demand comprehensive relevance modeling is another main barrier for improving the online ranking system;(3) a real-world search engine typically involves a committee of ranking components, and thus the compatibility of the individually fine-tuned ranking model is critical for a cooperative ranking system. In this work, we contribute a series of successfully applied techniques in tackling these exposed issues when deploying the state-of-the-art Chinese pre-trained language model, i.e., ERNIE, in the online search engine system. We first articulate a novel practice to cost-efficiently summarize the web document and contextualize the resultant summary content with the query using a cheap yet powerful Pyramid-ERNIE architecture. Then we endow an innovative paradigm to finely exploit the large-scale noisy and biased post-click behavioral data for relevance-oriented pre-training. We also propose a human-anchored fine-tuning strategy tailored for the online ranking system, aiming to stabilize the ranking signals across various online components. Extensive offline and online experimental results show that the proposed techniques significantly boost the search engine's performance.

  • 11 authors
·
May 24, 2021

SAGEO Arena: A Realistic Environment for Evaluating Search-Augmented Generative Engine Optimization

Search-Augmented Generative Engines (SAGE) have emerged as a new paradigm for information access, bridging web-scale retrieval with generative capabilities to deliver synthesized answers. This shift has fundamentally reshaped how web content gains exposure online, giving rise to Search-Augmented Generative Engine Optimization (SAGEO), the practice of optimizing web documents to improve their visibility in AI-generated responses. Despite growing interest, no evaluation environment currently supports comprehensive investigation of SAGEO. Specifically, existing benchmarks lack end-to-end visibility evaluation of optimization strategies, operating on pre-determined candidate documents that abstract away retrieval and reranking preceding generation. Moreover, existing benchmarks discard structural information (e.g., schema markup) present in real web documents, overlooking the rich signals that search systems actively leverage in practice. Motivated by these gaps, we introduce SAGEO Arena, a realistic and reproducible environment for stage-level SAGEO analysis. Our objective is to jointly target search-oriented optimization (SEO) and generation-centric optimization (GEO). To achieve this, we integrate a full generative search pipeline over a large-scale corpus of web documents with rich structural information. Our findings reveal that existing approaches remain largely impractical under realistic conditions and often degrade performance in retrieval and reranking. We also find that structural information helps mitigate these limitations, and that effective SAGEO requires tailoring optimization to each pipeline stage. Overall, our benchmark paves the way for realistic SAGEO evaluation and optimization beyond simplified settings.

  • 5 authors
·
Feb 11

BizGen: Advancing Article-level Visual Text Rendering for Infographics Generation

Recently, state-of-the-art text-to-image generation models, such as Flux and Ideogram 2.0, have made significant progress in sentence-level visual text rendering. In this paper, we focus on the more challenging scenarios of article-level visual text rendering and address a novel task of generating high-quality business content, including infographics and slides, based on user provided article-level descriptive prompts and ultra-dense layouts. The fundamental challenges are twofold: significantly longer context lengths and the scarcity of high-quality business content data. In contrast to most previous works that focus on a limited number of sub-regions and sentence-level prompts, ensuring precise adherence to ultra-dense layouts with tens or even hundreds of sub-regions in business content is far more challenging. We make two key technical contributions: (i) the construction of scalable, high-quality business content dataset, i.e., Infographics-650K, equipped with ultra-dense layouts and prompts by implementing a layer-wise retrieval-augmented infographic generation scheme; and (ii) a layout-guided cross attention scheme, which injects tens of region-wise prompts into a set of cropped region latent space according to the ultra-dense layouts, and refine each sub-regions flexibly during inference using a layout conditional CFG. We demonstrate the strong results of our system compared to previous SOTA systems such as Flux and SD3 on our BizEval prompt set. Additionally, we conduct thorough ablation experiments to verify the effectiveness of each component. We hope our constructed Infographics-650K and BizEval can encourage the broader community to advance the progress of business content generation.

  • 9 authors
·
Mar 26, 2025 3

GEO: Generative Engine Optimization

The advent of large language models (LLMs) has ushered in a new paradigm of search engines that use generative models to gather and summarize information to answer user queries. This emerging technology, which we formalize under the unified framework of generative engines (GEs), can generate accurate and personalized responses, rapidly replacing traditional search engines like Google and Bing. Generative Engines typically satisfy queries by synthesizing information from multiple sources and summarizing them using LLMs. While this shift significantly improves user utility and generative search engine traffic, it poses a huge challenge for the third stakeholder - website and content creators. Given the black-box and fast-moving nature of generative engines, content creators have little to no control over when and how their content is displayed. With generative engines here to stay, we must ensure the creator economy is not disadvantaged. To address this, we introduce Generative Engine Optimization (GEO), the first novel paradigm to aid content creators in improving their content visibility in GE responses through a flexible black-box optimization framework for optimizing and defining visibility metrics. We facilitate systematic evaluation by introducing GEO-bench, a large-scale benchmark of diverse user queries across multiple domains, along with relevant web sources to answer these queries. Through rigorous evaluation, we demonstrate that GEO can boost visibility by up to 40\% in GE responses. Moreover, we show the efficacy of these strategies varies across domains, underscoring the need for domain-specific optimization methods. Our work opens a new frontier in information discovery systems, with profound implications for both developers of GEs and content creators.

  • 6 authors
·
Nov 16, 2023

Knowledge-Augmented Large Language Models for Personalized Contextual Query Suggestion

Large Language Models (LLMs) excel at tackling various natural language tasks. However, due to the significant costs involved in re-training or fine-tuning them, they remain largely static and difficult to personalize. Nevertheless, a variety of applications could benefit from generations that are tailored to users' preferences, goals, and knowledge. Among them is web search, where knowing what a user is trying to accomplish, what they care about, and what they know can lead to improved search experiences. In this work, we propose a novel and general approach that augments an LLM with relevant context from users' interaction histories with a search engine in order to personalize its outputs. Specifically, we construct an entity-centric knowledge store for each user based on their search and browsing activities on the web, which is then leveraged to provide contextually relevant LLM prompt augmentations. This knowledge store is light-weight, since it only produces user-specific aggregate projections of interests and knowledge onto public knowledge graphs, and leverages existing search log infrastructure, thereby mitigating the privacy, compliance, and scalability concerns associated with building deep user profiles for personalization. We then validate our approach on the task of contextual query suggestion, which requires understanding not only the user's current search context but also what they historically know and care about. Through a number of experiments based on human evaluation, we show that our approach is significantly better than several other LLM-powered baselines, generating query suggestions that are contextually more relevant, personalized, and useful.

  • 5 authors
·
Nov 9, 2023

Revisiting Text Ranking in Deep Research

Deep research has emerged as an important task that aims to address hard queries through extensive open-web exploration. To tackle it, most prior work equips large language model (LLM)-based agents with opaque web search APIs, enabling agents to iteratively issue search queries, retrieve external evidence, and reason over it. Despite search's essential role in deep research, black-box web search APIs hinder systematic analysis of search components, leaving the behaviour of established text ranking methods in deep research largely unclear. To fill this gap, we reproduce a selection of key findings and best practices for IR text ranking methods in the deep research setting. In particular, we examine their effectiveness from three perspectives: (i) retrieval units (documents vs. passages), (ii) pipeline configurations (different retrievers, re-rankers, and re-ranking depths), and (iii) query characteristics (the mismatch between agent-issued queries and the training queries of text rankers). We perform experiments on BrowseComp-Plus, a deep research dataset with a fixed corpus, evaluating 2 open-source agents, 5 retrievers, and 3 re-rankers across diverse setups. We find that agent-issued queries typically follow web-search-style syntax (e.g., quoted exact matches), favouring lexical, learned sparse, and multi-vector retrievers; passage-level units are more efficient under limited context windows, and avoid the difficulties of document length normalisation in lexical retrieval; re-ranking is highly effective; translating agent-issued queries into natural-language questions significantly bridges the query mismatch.

An Index-based Approach for Efficient and Effective Web Content Extraction

As web agents (e.g., Deep Research) routinely consume massive volumes of web pages to gather and analyze information, LLM context management -- under large token budgets and low signal density -- emerges as a foundational, high-importance, and technically challenging problem for agentic and RAG pipelines. Existing solutions for extracting relevant content are inadequate: generative extraction models suffer from high latency, rule-based heuristics lack adaptability, and chunk-and-rerank methods are blind to webpage structure. To overcome these issues, we introduce Index-based Web Content Extraction to reframe the extraction process from slow, token-by-token generation into a highly efficient, discriminative task of index prediction, achieving both effectiveness and efficiency. We partition HTML into structure-aware, addressable segments, and extract only the positional indices of content relevant to a given query. This method decouples extraction latency from content length, enabling rapid, query-relevant extraction. We first evaluate our method as a post-retrieval processing component within an RAG QA system and find that it improves QA accuracy. Then we directly measure its match rate with the target content in two scenarios: main content extraction (ME) and query-relevant extraction (QE). Experimental results show that our method outperforms existing works in both accuracy and speed, effectively bridging the gap between LLMs and the vast webpages.

  • 4 authors
·
Dec 6, 2025

DynamicRetriever: A Pre-training Model-based IR System with Neither Sparse nor Dense Index

Web search provides a promising way for people to obtain information and has been extensively studied. With the surgence of deep learning and large-scale pre-training techniques, various neural information retrieval models are proposed and they have demonstrated the power for improving search (especially, the ranking) quality. All these existing search methods follow a common paradigm, i.e. index-retrieve-rerank, where they first build an index of all documents based on document terms (i.e., sparse inverted index) or representation vectors (i.e., dense vector index), then retrieve and rerank retrieved documents based on similarity between the query and documents via ranking models. In this paper, we explore a new paradigm of information retrieval with neither sparse nor dense index but only a model. Specifically, we propose a pre-training model-based IR system called DynamicRetriever. As for this system, the training stage embeds the token-level and document-level information (especially, document identifiers) of the corpus into the model parameters, then the inference stage directly generates document identifiers for a given query. Compared with existing search methods, the model-based IR system has two advantages: i) it parameterizes the traditional static index with a pre-training model, which converts the document semantic mapping into a dynamic and updatable process; ii) with separate document identifiers, it captures both the term-level and document-level information for each document. Extensive experiments conducted on the public search benchmark MS MARCO verify the effectiveness and potential of our proposed new paradigm for information retrieval.

  • 5 authors
·
Mar 1, 2022

T2Ranking: A large-scale Chinese Benchmark for Passage Ranking

Passage ranking involves two stages: passage retrieval and passage re-ranking, which are important and challenging topics for both academics and industries in the area of Information Retrieval (IR). However, the commonly-used datasets for passage ranking usually focus on the English language. For non-English scenarios, such as Chinese, the existing datasets are limited in terms of data scale, fine-grained relevance annotation and false negative issues. To address this problem, we introduce T2Ranking, a large-scale Chinese benchmark for passage ranking. T2Ranking comprises more than 300K queries and over 2M unique passages from real-world search engines. Expert annotators are recruited to provide 4-level graded relevance scores (fine-grained) for query-passage pairs instead of binary relevance judgments (coarse-grained). To ease the false negative issues, more passages with higher diversities are considered when performing relevance annotations, especially in the test set, to ensure a more accurate evaluation. Apart from the textual query and passage data, other auxiliary resources are also provided, such as query types and XML files of documents which passages are generated from, to facilitate further studies. To evaluate the dataset, commonly used ranking models are implemented and tested on T2Ranking as baselines. The experimental results show that T2Ranking is challenging and there is still scope for improvement. The full data and all codes are available at https://github.com/THUIR/T2Ranking/

  • 11 authors
·
Apr 7, 2023

PageGuide: Browser extension to assist users in navigating a webpage and locating information

Users browsing the web daily struggle to quickly locate relevant information in cluttered pages, complete unfamiliar multi-step tasks, and stay focused amid distracting content. State-of-the-art AI assistants (e.g., ChatGPT, Gemini, Claude) and browser agents (e.g., OpenAI Operator, Browser Use) can answer questions and automate actions, yet they return answers without showing where the information comes from on the page, forcing users to manually verify results and blindly trust every automated steps. We present PageGuide, a browser extension that grounds LLM answers directly in the HTML DOM via visual overlays, addressing three core user needs: (a) Find-locating and highlighting relevant evidence in-situ so users can instantly verify answers on the page; (b) Guide-showing step-by-step instructions (e.g. how to change password) one at a time so users can follow and perform actions by themselves; and (c) Hide-hiding distracting content-giving users a chance to decide to hide an element or not. In a user study (N=94), PageGuide outperform unaided browsing across all modes: Hide accuracy improve by 26 percentage points (86.7% relative gain) and task completion time drops by 70%; Guide completion rate increases by 30 percentage points; and Find reduces manual search effort, with Ctrl+F usage falling by 80% and task time decreasing by 19%. Code and demo is at: pageguide.github.io.

  • 6 authors
·
Apr 25 3

VacancySBERT: the approach for representation of titles and skills for semantic similarity search in the recruitment domain

The paper focuses on deep learning semantic search algorithms applied in the HR domain. The aim of the article is developing a novel approach to training a Siamese network to link the skills mentioned in the job ad with the title. It has been shown that the title normalization process can be based either on classification or similarity comparison approaches. While classification algorithms strive to classify a sample into predefined set of categories, similarity search algorithms take a more flexible approach, since they are designed to find samples that are similar to a given query sample, without requiring pre-defined classes and labels. In this article semantic similarity search to find candidates for title normalization has been used. A pre-trained language model has been adapted while teaching it to match titles and skills based on co-occurrence information. For the purpose of this research fifty billion title-descriptions pairs had been collected for training the model and thirty three thousand title-description-normalized title triplets, where normalized job title was picked up manually by job ad creator for testing purposes. As baselines FastText, BERT, SentenceBert and JobBert have been used. As a metric of the accuracy of the designed algorithm is Recall in top one, five and ten model's suggestions. It has been shown that the novel training objective lets it achieve significant improvement in comparison to other generic and specific text encoders. Two settings with treating titles as standalone strings, and with included skills as additional features during inference have been used and the results have been compared in this article. Improvements by 10% and 21.5% have been achieved using VacancySBERT and VacancySBERT (with skills) respectively. The benchmark has been developed as open-source to foster further research in the area.

  • 3 authors
·
Jul 31, 2023

DOM-LM: Learning Generalizable Representations for HTML Documents

HTML documents are an important medium for disseminating information on the Web for human consumption. An HTML document presents information in multiple text formats including unstructured text, structured key-value pairs, and tables. Effective representation of these documents is essential for machine understanding to enable a wide range of applications, such as Question Answering, Web Search, and Personalization. Existing work has either represented these documents using visual features extracted by rendering them in a browser, which is typically computationally expensive, or has simply treated them as plain text documents, thereby failing to capture useful information presented in their HTML structure. We argue that the text and HTML structure together convey important semantics of the content and therefore warrant a special treatment for their representation learning. In this paper, we introduce a novel representation learning approach for web pages, dubbed DOM-LM, which addresses the limitations of existing approaches by encoding both text and DOM tree structure with a transformer-based encoder and learning generalizable representations for HTML documents via self-supervised pre-training. We evaluate DOM-LM on a variety of webpage understanding tasks, including Attribute Extraction, Open Information Extraction, and Question Answering. Our extensive experiments show that DOM-LM consistently outperforms all baselines designed for these tasks. In particular, DOM-LM demonstrates better generalization performance both in few-shot and zero-shot settings, making it attractive for making it suitable for real-world application settings with limited labeled data.

  • 5 authors
·
Jan 25, 2022

Rewriting the Code: A Simple Method for Large Language Model Augmented Code Search

In code search, the Generation-Augmented Retrieval (GAR) framework, which generates exemplar code snippets to augment queries, has emerged as a promising strategy to address the principal challenge of modality misalignment between code snippets and natural language queries, particularly with the demonstrated code generation capabilities of Large Language Models (LLMs). Nevertheless, our preliminary investigations indicate that the improvements conferred by such an LLM-augmented framework are somewhat constrained. This limitation could potentially be ascribed to the fact that the generated codes, albeit functionally accurate, frequently display a pronounced stylistic deviation from the ground truth code in the codebase. In this paper, we extend the foundational GAR framework and propose a simple yet effective method that additionally Rewrites the Code (ReCo) within the codebase for style normalization. Experimental results demonstrate that ReCo significantly boosts retrieval accuracy across sparse (up to 35.7%), zero-shot dense (up to 27.6%), and fine-tuned dense (up to 23.6%) retrieval settings in diverse search scenarios. To further elucidate the advantages of ReCo and stimulate research in code style normalization, we introduce Code Style Similarity, the first metric tailored to quantify stylistic similarities in code. Notably, our empirical findings reveal the inadequacy of existing metrics in capturing stylistic nuances.

  • 3 authors
·
Jan 9, 2024

Aligning Large Language Models with Searcher Preferences

The paradigm shift from item-centric ranking to answer-centric synthesis is redefining the role of search engines. While recent industrial progress has applied generative techniques to closed-set item ranking in e-commerce, research and deployment of open-ended generative search on large content platforms remain limited. This setting introduces challenges, including robustness to noisy retrieval, non-negotiable safety guarantees, and alignment with diverse user needs. In this work, we introduce SearchLLM, the first large language model (LLM) for open-ended generative search. We design a hierarchical, multi-dimensional reward system that separates bottom-line constraints, including factual grounding, basic answer quality and format compliance, from behavior optimization objectives that promote robustness to noisy retrieval and alignment with user needs. Concretely, our reward model evaluates responses conditioned on the user query, session history, and retrieved evidence set, combining rule-based checks with human-calibrated LLM judges to produce an interpretable score vector over these dimensions. We introduce a Gated Aggregation Strategy to derive the training reward for optimizing SearchLLM with Group Relative Policy Optimization (GRPO). We deploy SearchLLM in the AI search entry of RedNote. Offline evaluations and online A/B tests show improved generation quality and user engagement, increasing Valid Consumption Rate by 1.03% and reducing Re-search Rate by 2.81%, while upholding strict safety and reliability standards.

  • 9 authors
·
Mar 10

Ragnarök: A Reusable RAG Framework and Baselines for TREC 2024 Retrieval-Augmented Generation Track

Did you try out the new Bing Search? Or maybe you fiddled around with Google AI~Overviews? These might sound familiar because the modern-day search stack has recently evolved to include retrieval-augmented generation (RAG) systems. They allow searching and incorporating real-time data into large language models (LLMs) to provide a well-informed, attributed, concise summary in contrast to the traditional search paradigm that relies on displaying a ranked list of documents. Therefore, given these recent advancements, it is crucial to have an arena to build, test, visualize, and systematically evaluate RAG-based search systems. With this in mind, we propose the TREC 2024 RAG Track to foster innovation in evaluating RAG systems. In our work, we lay out the steps we've made towards making this track a reality -- we describe the details of our reusable framework, Ragnar\"ok, explain the curation of the new MS MARCO V2.1 collection choice, release the development topics for the track, and standardize the I/O definitions which assist the end user. Next, using Ragnar\"ok, we identify and provide key industrial baselines such as OpenAI's GPT-4o or Cohere's Command R+. Further, we introduce a web-based user interface for an interactive arena allowing benchmarking pairwise RAG systems by crowdsourcing. We open-source our Ragnar\"ok framework and baselines to achieve a unified standard for future RAG systems.

  • 8 authors
·
Jun 24, 2024

Composed Multi-modal Retrieval: A Survey of Approaches and Applications

With the rapid growth of multi-modal data from social media, short video platforms, and e-commerce, content-based retrieval has become essential for efficiently searching and utilizing heterogeneous information. Over time, retrieval techniques have evolved from Unimodal Retrieval (UR) to Cross-modal Retrieval (CR) and, more recently, to Composed Multi-modal Retrieval (CMR). CMR enables users to retrieve images or videos by integrating a reference visual input with textual modifications, enhancing search flexibility and precision. This paper provides a comprehensive review of CMR, covering its fundamental challenges, technical advancements, and categorization into supervised, zero-shot, and semi-supervised learning paradigms. We discuss key research directions, including data augmentation, model architecture, and loss optimization in supervised CMR, as well as transformation frameworks and external knowledge integration in zero-shot CMR. Additionally, we highlight the application potential of CMR in composed image retrieval, video retrieval, and person retrieval, which have significant implications for e-commerce, online search, and public security. Given its ability to refine and personalize search experiences, CMR is poised to become a pivotal technology in next-generation retrieval systems. A curated list of related works and resources is available at: https://github.com/kkzhang95/Awesome-Composed-Multi-modal-Retrieval

  • 4 authors
·
Mar 3, 2025

Multi-CPR: A Multi Domain Chinese Dataset for Passage Retrieval

Passage retrieval is a fundamental task in information retrieval (IR) research, which has drawn much attention recently. In the English field, the availability of large-scale annotated dataset (e.g, MS MARCO) and the emergence of deep pre-trained language models (e.g, BERT) has resulted in a substantial improvement of existing passage retrieval systems. However, in the Chinese field, especially for specific domains, passage retrieval systems are still immature due to quality-annotated dataset being limited by scale. Therefore, in this paper, we present a novel multi-domain Chinese dataset for passage retrieval (Multi-CPR). The dataset is collected from three different domains, including E-commerce, Entertainment video and Medical. Each dataset contains millions of passages and a certain amount of human annotated query-passage related pairs. We implement various representative passage retrieval methods as baselines. We find that the performance of retrieval models trained on dataset from general domain will inevitably decrease on specific domain. Nevertheless, a passage retrieval system built on in-domain annotated dataset can achieve significant improvement, which indeed demonstrates the necessity of domain labeled data for further optimization. We hope the release of the Multi-CPR dataset could benchmark Chinese passage retrieval task in specific domain and also make advances for future studies.

  • 10 authors
·
Mar 7, 2022

CardRewriter: Leveraging Knowledge Cards for Long-Tail Query Rewriting on Short-Video Platforms

Short-video platforms have rapidly become a new generation of information retrieval systems, where users formulate queries to access desired videos. However, user queries, especially long-tail ones, often suffer from spelling errors, incomplete phrasing, and ambiguous intent, resulting in mismatches between user expectations and retrieved results. While large language models (LLMs) have shown success in long-tail query rewriting within e-commerce, they struggle on short-video platforms, where proprietary content such as short videos, live streams, micro dramas, and user social networks falls outside their training distribution. To address this challenge, we introduce CardRewriter, an LLM-based framework that incorporates domain-specific knowledge to enhance long-tail query rewriting. For each query, our method aggregates multi-source knowledge relevant to the query and summarizes it into an informative and query-relevant knowledge card. This card then guides the LLM to better capture user intent and produce more effective query rewrites. We optimize CardRewriter using a two-stage training pipeline: supervised fine-tuning followed by group relative policy optimization, with a tailored reward system balancing query relevance and retrieval effectiveness. Offline experiments show that CardRewriter substantially improves rewriting quality for queries targeting proprietary content. Online A/B testing further confirms significant gains in long-view rate (LVR) and click-through rate (CTR), along with a notable reduction in initiative query reformulation rate (IQRR). Since September 2025, CardRewriter has been deployed on Kuaishou, one of China's largest short-video platforms, serving hundreds of millions of users daily.

  • 9 authors
·
Oct 11, 2025

CodeSearchNet Challenge: Evaluating the State of Semantic Code Search

Semantic code search is the task of retrieving relevant code given a natural language query. While related to other information retrieval tasks, it requires bridging the gap between the language used in code (often abbreviated and highly technical) and natural language more suitable to describe vague concepts and ideas. To enable evaluation of progress on code search, we are releasing the CodeSearchNet Corpus and are presenting the CodeSearchNet Challenge, which consists of 99 natural language queries with about 4k expert relevance annotations of likely results from CodeSearchNet Corpus. The corpus contains about 6 million functions from open-source code spanning six programming languages (Go, Java, JavaScript, PHP, Python, and Ruby). The CodeSearchNet Corpus also contains automatically generated query-like natural language for 2 million functions, obtained from mechanically scraping and preprocessing associated function documentation. In this article, we describe the methodology used to obtain the corpus and expert labels, as well as a number of simple baseline solutions for the task. We hope that CodeSearchNet Challenge encourages researchers and practitioners to study this interesting task further and will host a competition and leaderboard to track the progress on the challenge. We are also keen on extending CodeSearchNet Challenge to more queries and programming languages in the future.

  • 5 authors
·
Sep 20, 2019

FreestyleRet: Retrieving Images from Style-Diversified Queries

Image Retrieval aims to retrieve corresponding images based on a given query. In application scenarios, users intend to express their retrieval intent through various query styles. However, current retrieval tasks predominantly focus on text-query retrieval exploration, leading to limited retrieval query options and potential ambiguity or bias in user intention. In this paper, we propose the Style-Diversified Query-Based Image Retrieval task, which enables retrieval based on various query styles. To facilitate the novel setting, we propose the first Diverse-Style Retrieval dataset, encompassing diverse query styles including text, sketch, low-resolution, and art. We also propose a light-weighted style-diversified retrieval framework. For various query style inputs, we apply the Gram Matrix to extract the query's textural features and cluster them into a style space with style-specific bases. Then we employ the style-init prompt tuning module to enable the visual encoder to comprehend the texture and style information of the query. Experiments demonstrate that our model, employing the style-init prompt tuning strategy, outperforms existing retrieval models on the style-diversified retrieval task. Moreover, style-diversified queries~(sketch+text, art+text, etc) can be simultaneously retrieved in our model. The auxiliary information from other queries enhances the retrieval performance within the respective query.

  • 8 authors
·
Dec 4, 2023

HtmlRAG: HTML is Better Than Plain Text for Modeling Retrieved Knowledge in RAG Systems

Retrieval-Augmented Generation (RAG) has been shown to improve knowledge capabilities and alleviate the hallucination problem of LLMs. The Web is a major source of external knowledge used in RAG systems, and many commercial systems such as ChatGPT and Perplexity have used Web search engines as their major retrieval systems. Typically, such RAG systems retrieve search results, download HTML sources of the results, and then extract plain texts from the HTML sources. Plain text documents or chunks are fed into the LLMs to augment the generation. However, much of the structural and semantic information inherent in HTML, such as headings and table structures, is lost during this plain-text-based RAG process. To alleviate this problem, we propose HtmlRAG, which uses HTML instead of plain text as the format of retrieved knowledge in RAG. We believe HTML is better than plain text in modeling knowledge in external documents, and most LLMs possess robust capacities to understand HTML. However, utilizing HTML presents new challenges. HTML contains additional content such as tags, JavaScript, and CSS specifications, which bring extra input tokens and noise to the RAG system. To address this issue, we propose HTML cleaning, compression, and pruning strategies, to shorten the HTML while minimizing the loss of information. Specifically, we design a two-step block-tree-based pruning method that prunes useless HTML blocks and keeps only the relevant part of the HTML. Experiments on six QA datasets confirm the superiority of using HTML in RAG systems.

  • 6 authors
·
Nov 5, 2024 23

TeClass: A Human-Annotated Relevance-based Headline Classification and Generation Dataset for Telugu

News headline generation is a crucial task in increasing productivity for both the readers and producers of news. This task can easily be aided by automated News headline-generation models. However, the presence of irrelevant headlines in scraped news articles results in sub-optimal performance of generation models. We propose that relevance-based headline classification can greatly aid the task of generating relevant headlines. Relevance-based headline classification involves categorizing news headlines based on their relevance to the corresponding news articles. While this task is well-established in English, it remains under-explored in low-resource languages like Telugu due to a lack of annotated data. To address this gap, we present TeClass, the first-ever human-annotated Telugu news headline classification dataset, containing 78,534 annotations across 26,178 article-headline pairs. We experiment with various baseline models and provide a comprehensive analysis of their results. We further demonstrate the impact of this work by fine-tuning various headline generation models using TeClass dataset. The headlines generated by the models fine-tuned on highly relevant article-headline pairs, showed about a 5 point increment in the ROUGE-L scores. To encourage future research, the annotated dataset as well as the annotation guidelines will be made publicly available.

  • 4 authors
·
Apr 17, 2024

Generating Multi-Aspect Queries for Conversational Search

Conversational information seeking (CIS) systems aim to model the user's information need within the conversational context and retrieve the relevant information. One major approach to modeling the conversational context aims to rewrite the user utterance in the conversation to represent the information need independently. Recent work has shown the benefit of expanding the rewritten utterance with relevant terms. In this work, we hypothesize that breaking down the information of an utterance into multi-aspect rewritten queries can lead to more effective retrieval performance. This is more evident in more complex utterances that require gathering evidence from various information sources, where a single query rewrite or query representation cannot capture the complexity of the utterance. To test this hypothesis, we conduct extensive experiments on five widely used CIS datasets where we leverage LLMs to generate multi-aspect queries to represent the information need for each utterance in multiple query rewrites. We show that, for most of the utterances, the same retrieval model would perform better with more than one rewritten query by 85% in terms of nDCG@3. We further propose a multi-aspect query generation and retrieval framework, called MQ4CS. Our extensive experiments show that MQ4CS outperforms the state-of-the-art query rewriting methods. We make our code and our new dataset of generated multi-aspect queries publicly available.

  • 3 authors
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Mar 28, 2024

Legal RAG Bench: an end-to-end benchmark for legal RAG

We introduce Legal RAG Bench, a benchmark and evaluation methodology for assessing the end-to-end performance of legal RAG systems. As a benchmark, Legal RAG Bench consists of 4,876 passages from the Victorian Criminal Charge Book alongside 100 complex, hand-crafted questions demanding expert knowledge of criminal law and procedure. Both long-form answers and supporting passages are provided. As an evaluation methodology, Legal RAG Bench leverages a full factorial design and novel hierarchical error decomposition framework, enabling apples-to-apples comparisons of the contributions of retrieval and reasoning models in RAG. We evaluate three state-of-the-art embedding models (Isaacus' Kanon 2 Embedder, Google's Gemini Embedding 001, and OpenAI's Text Embedding 3 Large) and two frontier LLMs (Gemini 3.1 Pro and GPT-5.2), finding that information retrieval is the primary driver of legal RAG performance, with LLMs exerting a more moderate effect on correctness and groundedness. Kanon 2 Embedder, in particular, had the largest positive impact on performance, improving average correctness by 17.5 points, groundedness by 4.5 points, and retrieval accuracy by 34 points. We observe that many errors attributed to hallucinations in legal RAG systems are in fact triggered by retrieval failures, concluding that retrieval sets the ceiling for the performance of many modern legal RAG systems. We document why and how we built Legal RAG Bench alongside the results of our evaluations. We also openly release our code and data to assist with reproduction of our findings.

isaacus Isaacus
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Mar 2 2

Benchmarking Information Retrieval Models on Complex Retrieval Tasks

Large language models (LLMs) are incredible and versatile tools for text-based tasks that have enabled countless, previously unimaginable, applications. Retrieval models, in contrast, have not yet seen such capable general-purpose models emerge. To achieve this goal, retrieval models must be able to perform complex retrieval tasks, where queries contain multiple parts, constraints, or requirements in natural language. These tasks represent a natural progression from the simple, single-aspect queries that are used in the vast majority of existing, commonly used evaluation sets. Complex queries naturally arise as people expect search systems to handle more specific and often ambitious information requests, as is demonstrated by how people use LLM-based information systems. Despite the growing desire for retrieval models to expand their capabilities in complex retrieval tasks, there exist limited resources to assess the ability of retrieval models on a comprehensive set of diverse complex tasks. The few resources that do exist feature a limited scope and often lack realistic settings making it hard to know the true capabilities of retrieval models on complex real-world retrieval tasks. To address this shortcoming and spur innovation in next-generation retrieval models, we construct a diverse and realistic set of complex retrieval tasks and benchmark a representative set of state-of-the-art retrieval models. Additionally, we explore the impact of LLM-based query expansion and rewriting on retrieval quality. Our results show that even the best models struggle to produce high-quality retrieval results with the highest average nDCG@10 of only 0.346 and R@100 of only 0.587 across all tasks. Although LLM augmentation can help weaker models, the strongest model has decreased performance across all metrics with all rewriting techniques.

  • 2 authors
·
Sep 8, 2025 2

WebCloud: Recruiting web browsers for content distribution

We are at the beginning of a shift in how content is created and exchanged over the web. While content was previously created primarily by a small set of entities, today, individual users -- empowered by devices like digital cameras and services like online social networks -- are creating content that represents a significant fraction of Internet traffic. As a result, content today is increasingly generated and exchanged at the edge of the network. Unfortunately, the existing techniques and infrastructure that are still used to serve this content, such as centralized content distribution networks, are ill-suited for these new patterns of content exchange. In this paper, we take a first step towards addressing this situation by introducing WebCloud, a content distribution system for online social networking sites that works by re- purposing web browsers to help serve content. In other words, when a user browses content, WebCloud tries to fetch it from one of that user's friend's browsers, instead of from the social networking site. The result is a more direct exchange of content ; essentially, WebCloud leverages the spatial and temporal locality of interest between social network users. Because WebCloud is built using techniques already present in many web browsers, it can be applied today to many social networking sites. We demonstrate the practicality of WebCloud with microbenchmarks, simulations, and a prototype deployment.

  • 6 authors
·
Sep 17, 2011

DeepMMSearch-R1: Empowering Multimodal LLMs in Multimodal Web Search

Multimodal Large Language Models (MLLMs) in real-world applications require access to external knowledge sources and must remain responsive to the dynamic and ever-changing real-world information in order to address information-seeking and knowledge-intensive user queries. Existing approaches, such as retrieval augmented generation (RAG) methods, search agents, and search equipped MLLMs, often suffer from rigid pipelines, excessive search calls, and poorly constructed search queries, which result in inefficiencies and suboptimal outcomes. To address these limitations, we present DeepMMSearch-R1, the first multimodal LLM capable of performing on-demand, multi-turn web searches and dynamically crafting queries for both image and text search tools. Specifically, DeepMMSearch-R1 can initiate web searches based on relevant crops of the input image making the image search more effective, and can iteratively adapt text search queries based on retrieved information, thereby enabling self-reflection and self-correction. Our approach relies on a two-stage training pipeline: a cold start supervised finetuning phase followed by an online reinforcement learning optimization. For training, we introduce DeepMMSearchVQA, a novel multimodal VQA dataset created through an automated pipeline intermixed with real-world information from web search tools. This dataset contains diverse, multi-hop queries that integrate textual and visual information, teaching the model when to search, what to search for, which search tool to use and how to reason over the retrieved information. We conduct extensive experiments across a range of knowledge-intensive benchmarks to demonstrate the superiority of our approach. Finally, we analyze the results and provide insights that are valuable for advancing multimodal web-search.

apple Apple
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Oct 14, 2025 2