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May 6

Dynamic Pricing for Airline Ancillaries with Customer Context

Ancillaries have become a major source of revenue and profitability in the travel industry. Yet, conventional pricing strategies are based on business rules that are poorly optimized and do not respond to changing market conditions. This paper describes the dynamic pricing model developed by Deepair solutions, an AI technology provider for travel suppliers. We present a pricing model that provides dynamic pricing recommendations specific to each customer interaction and optimizes expected revenue per customer. The unique nature of personalized pricing provides the opportunity to search over the market space to find the optimal price-point of each ancillary for each customer, without violating customer privacy. In this paper, we present and compare three approaches for dynamic pricing of ancillaries, with increasing levels of sophistication: (1) a two-stage forecasting and optimization model using a logistic mapping function; (2) a two-stage model that uses a deep neural network for forecasting, coupled with a revenue maximization technique using discrete exhaustive search; (3) a single-stage end-to-end deep neural network that recommends the optimal price. We describe the performance of these models based on both offline and online evaluations. We also measure the real-world business impact of these approaches by deploying them in an A/B test on an airline's internet booking website. We show that traditional machine learning techniques outperform human rule-based approaches in an online setting by improving conversion by 36% and revenue per offer by 10%. We also provide results for our offline experiments which show that deep learning algorithms outperform traditional machine learning techniques for this problem. Our end-to-end deep learning model is currently being deployed by the airline in their booking system.

  • 5 authors
·
Feb 6, 2019

Cash or Comfort? How LLMs Value Your Inconvenience

Large Language Models (LLMs) are increasingly proposed as near-autonomous artificial intelligence (AI) agents capable of making everyday decisions on behalf of humans. Although LLMs perform well on many technical tasks, their behaviour in personal decision-making remains less understood. Previous studies have assessed their rationality and moral alignment with human decisions. However, the behaviour of AI assistants in scenarios where financial rewards are at odds with user comfort has not yet been thoroughly explored. In this paper, we tackle this problem by quantifying the prices assigned by multiple LLMs to a series of user discomforts: additional walking, waiting, hunger and pain. We uncover several key concerns that strongly question the prospect of using current LLMs as decision-making assistants: (1) a large variance in responses between LLMs, (2) within a single LLM, responses show fragility to minor variations in prompt phrasing (e.g., reformulating the question in the first person can considerably alter the decision), (3) LLMs can accept unreasonably low rewards for major inconveniences (e.g., 1 Euro to wait 10 hours), and (4) LLMs can reject monetary gains where no discomfort is imposed (e.g., 1,000 Euro to wait 0 minutes). These findings emphasize the need for scrutiny of how LLMs value human inconvenience, particularly as we move toward applications where such cash-versus-comfort trade-offs are made on users' behalf.

  • 6 authors
·
Jun 20, 2025