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Oct 16

Cross-Lingual Transfer of Evil Vectors Is Directionally Asymmetric

Persona vectors are linear directions in the residual-stream activations of LLMs that encode behavioral traits and enable fine-grained control over model behavior. Among them, the evil persona vector is particularly relevant to understanding harmful behavior, jailbreak vulnerabilities, and the unlearning of harmful knowledge. Yet whether this vector reflects a genuinely cross-lingual concept, rather than an artifact of its extraction language, remains untested. We conduct a systematic evil-vector transfer study across two high-resource languages (English, Spanish) and two low-resource languages (Swahili, Telugu) on four open-source instruction-tuned LLMs, and find that transfer is directionally asymmetric. Evil vectors are harder to obtain reliably from low-resource languages, and the resulting vectors are largely ineffective at steering, even within their own language. In contrast, vectors extracted from high-resource languages transfer effectively to low-resource inputs while largely preserving general knowledge, as measured by MMLU. Geometric analysis further supports this pattern: evil vectors from the two high-resource languages are closely aligned, whereas low-resource vectors align only weakly with this shared direction. These results suggest that a shared cross-lingual evil direction exists and, once reliably extracted from a high-resource language, can be reused to steer behavior in low-resource languages without additional per-language data collection.

  • 2 authors
·
Oct 12

Disentangling Intent from Role: Adversarial Self-Play for Persona-Invariant Safety Alignment

The growing capabilities of large language models (LLMs) have driven their widespread deployment across diverse domains, even in potentially high-risk scenarios. Despite advances in safety alignment techniques, current models remain vulnerable to emerging persona-based jailbreak attacks. Existing research on persona-based jailbreak has primarily focused on attack iterations, yet it lacks systemic and mechanistic constraints on the defense side. To address this challenge, we propose Persona-Invariant Alignment (PIA), an adversarial self-play framework that achieves co-evolution through Persona Lineage Evolution (PLE) on the attack side and Persona-Invariant Consistency Learning (PICL) on the defense side. Theoretically, PICL is grounded in the structural separation hypothesis, using a unilateral KL-divergence constraint to enable the structural decoupling of safety decisions from persona context, thereby maintaining safe behavior under persona-based jailbreak attacks. Experimental results demonstrate that PLE efficiently explores high-risk persona spaces by leveraging lineage-based credit propagation. Meanwhile, the PICL defense method significantly reduces the Attack Success Rate (ASR) while preserving the model's general capability, thereby validating the superiority and robustness of this alignment paradigm. Codes are available at https://github.com/JiajiaLi-1130/PIA.

  • 6 authors
·
May 2

Too Good to be Bad: On the Failure of LLMs to Role-Play Villains

Large Language Models (LLMs) are increasingly tasked with creative generation, including the simulation of fictional characters. However, their ability to portray non-prosocial, antagonistic personas remains largely unexamined. We hypothesize that the safety alignment of modern LLMs creates a fundamental conflict with the task of authentically role-playing morally ambiguous or villainous characters. To investigate this, we introduce the Moral RolePlay benchmark, a new dataset featuring a four-level moral alignment scale and a balanced test set for rigorous evaluation. We task state-of-the-art LLMs with role-playing characters from moral paragons to pure villains. Our large-scale evaluation reveals a consistent, monotonic decline in role-playing fidelity as character morality decreases. We find that models struggle most with traits directly antithetical to safety principles, such as ``Deceitful'' and ``Manipulative'', often substituting nuanced malevolence with superficial aggression. Furthermore, we demonstrate that general chatbot proficiency is a poor predictor of villain role-playing ability, with highly safety-aligned models performing particularly poorly. Our work provides the first systematic evidence of this critical limitation, highlighting a key tension between model safety and creative fidelity. Our benchmark and findings pave the way for developing more nuanced, context-aware alignment methods.

tencent Tencent
·
Nov 6, 2025 7

Quantifying and Optimizing Global Faithfulness in Persona-driven Role-playing

Persona-driven role-playing (PRP) aims to build AI characters that can respond to user queries by faithfully sticking with all persona statements. Unfortunately, existing faithfulness criteria for PRP are limited to coarse-grained LLM-based scoring without a clear definition or formulation. This paper presents a pioneering exploration to quantify PRP faithfulness as a fine-grained and explainable criterion, which also serves as a reliable reference for optimization. Our criterion first discriminates persona statements into active and passive constraints by identifying the query-statement relevance. Then, we incorporate all constraints following the principle that the AI character's response should be (a) entailed by active (relevant) constraints and (b) not contradicted by passive (irrelevant) constraints. We translate this principle mathematically into a novel Active-Passive-Constraint (APC) score, a constraint-wise sum of natural language inference (NLI) scores weighted by relevance scores. In practice, we build the APC scoring system by symbolically distilling small discriminators from GPT-4 for efficiency. We validate the quality of the APC score against human evaluation based on example personas with tens of statements, and the results show a high correlation. We further leverage it as a reward system in direct preference optimization (DPO) for better AI characters. Our experiments offer a fine-grained and explainable comparison between existing PRP techniques, revealing their advantages and limitations. We further find APC-based DPO to be one of the most competitive techniques for sticking with all constraints and can be well incorporated with other techniques. We then extend the scale of the experiments to real persons with hundreds of statements and reach a consistent conclusion.

  • 2 authors
·
May 13, 2024

Are Personalized Stochastic Parrots More Dangerous? Evaluating Persona Biases in Dialogue Systems

Recent advancements in Large Language Models empower them to follow freeform instructions, including imitating generic or specific demographic personas in conversations. We define generic personas to represent demographic groups, such as "an Asian person", whereas specific personas may take the form of specific popular Asian names like "Yumi". While the adoption of personas enriches user experiences by making dialogue systems more engaging and approachable, it also casts a shadow of potential risk by exacerbating social biases within model responses, thereby causing societal harm through interactions with users. In this paper, we systematically study "persona biases", which we define to be the sensitivity of dialogue models' harmful behaviors contingent upon the personas they adopt. We categorize persona biases into biases in harmful expression and harmful agreement, and establish a comprehensive evaluation framework to measure persona biases in five aspects: Offensiveness, Toxic Continuation, Regard, Stereotype Agreement, and Toxic Agreement. Additionally, we propose to investigate persona biases by experimenting with UNIVERSALPERSONA, a systematically constructed persona dataset encompassing various types of both generic and specific model personas. Through benchmarking on four different models -- including Blender, ChatGPT, Alpaca, and Vicuna -- our study uncovers significant persona biases in dialogue systems. Our findings also underscore the pressing need to revisit the use of personas in dialogue agents to ensure safe application.

  • 5 authors
·
Oct 8, 2023

Extracting Persona Subspaces Through Iterative Nullspace Projection For Modulation

Large Language Models (LLMs) can adopt distinct personas to tune their semantics, expertise, and perspective to different users and tasks. Precise control over these traits is critical to ensure safety and reliability in model behavior. Existing methods like activation steering and prompt-based persona induction reduce a persona to a single dominant direction, missing the finer, nested traits that emerge only once that dominant signal is factored out. We introduce modulation as a setting where the persona context is already embedded in the content being manipulated, requiring control methods to amplify or suppress a trait already present rather than inject it from scratch. PaSS is an inference-time control paradigm that models personas as multi-dimensional subspaces in a model's latent space without supervised contrastive examples. The persona subspaces are extracted via iterative concept erasure and applied to modulate persona-guided generation without retraining. To extract this subspace, we use Iterative Nullspace Projections (INLP) to linearly and iteratively isolate persona-specific directions. We causally evaluate six personas against diverse tasks like MATH-500, TinyAlpaca, GSM8K, and IFEval, showing that discriminative, iterative subspace extraction captures diverse traits underlying a given persona, enabling stronger and larger modulation than single-direction additive methods, while maintaining content fidelity. We further study individual peeled directions within each subspace to uncover the distinct aspects of persona behavior they encode. Overall, we show that persona subspaces offer a controllable, interpretable, and generalizable framework for modulating LLM behavior without sacrificing task performance.

  • 2 authors
·
Oct 2

From Persona to Personalization: A Survey on Role-Playing Language Agents

Recent advancements in large language models (LLMs) have significantly boosted the rise of Role-Playing Language Agents (RPLAs), i.e., specialized AI systems designed to simulate assigned personas. By harnessing multiple advanced abilities of LLMs, including in-context learning, instruction following, and social intelligence, RPLAs achieve a remarkable sense of human likeness and vivid role-playing performance. RPLAs can mimic a wide range of personas, ranging from historical figures and fictional characters to real-life individuals. Consequently, they have catalyzed numerous AI applications, such as emotional companions, interactive video games, personalized assistants and copilots, and digital clones. In this paper, we conduct a comprehensive survey of this field, illustrating the evolution and recent progress in RPLAs integrating with cutting-edge LLM technologies. We categorize personas into three types: 1) Demographic Persona, which leverages statistical stereotypes; 2) Character Persona, focused on well-established figures; and 3) Individualized Persona, customized through ongoing user interactions for personalized services. We begin by presenting a comprehensive overview of current methodologies for RPLAs, followed by the details for each persona type, covering corresponding data sourcing, agent construction, and evaluation. Afterward, we discuss the fundamental risks, existing limitations, and future prospects of RPLAs. Additionally, we provide a brief review of RPLAs in AI applications, which reflects practical user demands that shape and drive RPLA research. Through this work, we aim to establish a clear taxonomy of RPLA research and applications, and facilitate future research in this critical and ever-evolving field, and pave the way for a future where humans and RPLAs coexist in harmony.

  • 18 authors
·
Apr 28, 2024

PersonaGym: Evaluating Persona Agents and LLMs

Persona agents, which are LLM agents that act according to an assigned persona, have demonstrated impressive contextual response capabilities across various applications. These persona agents offer significant enhancements across diverse sectors, such as education, healthcare, and entertainment, where model developers can align agent responses to different user requirements thereby broadening the scope of agent applications. However, evaluating persona agent performance is incredibly challenging due to the complexity of assessing persona adherence in free-form interactions across various environments that are relevant to each persona agent. We introduce PersonaGym, the first dynamic evaluation framework for assessing persona agents, and PersonaScore, the first automated human-aligned metric grounded in decision theory for comprehensive large-scale evaluation of persona agents. Our evaluation of 6 open and closed-source LLMs, using a benchmark encompassing 200 personas and 10,000 questions, reveals significant opportunities for advancement in persona agent capabilities across state-of-the-art models. For example, Claude 3.5 Sonnet only has a 2.97% relative improvement in PersonaScore than GPT 3.5 despite being a much more advanced model. Importantly, we find that increased model size and complexity do not necessarily imply enhanced persona agent capabilities thereby highlighting the pressing need for algorithmic and architectural invention towards faithful and performant persona agents.

  • 9 authors
·
Jul 25, 2024

The Assistant Axis: Situating and Stabilizing the Default Persona of Language Models

Large language models can represent a variety of personas but typically default to a helpful Assistant identity cultivated during post-training. We investigate the structure of the space of model personas by extracting activation directions corresponding to diverse character archetypes. Across several different models, we find that the leading component of this persona space is an "Assistant Axis," which captures the extent to which a model is operating in its default Assistant mode. Steering towards the Assistant direction reinforces helpful and harmless behavior; steering away increases the model's tendency to identify as other entities. Moreover, steering away with more extreme values often induces a mystical, theatrical speaking style. We find this axis is also present in pre-trained models, where it primarily promotes helpful human archetypes like consultants and coaches and inhibits spiritual ones. Measuring deviations along the Assistant Axis predicts "persona drift," a phenomenon where models slip into exhibiting harmful or bizarre behaviors that are uncharacteristic of their typical persona. We find that persona drift is often driven by conversations demanding meta-reflection on the model's processes or featuring emotionally vulnerable users. We show that restricting activations to a fixed region along the Assistant Axis can stabilize model behavior in these scenarios -- and also in the face of adversarial persona-based jailbreaks. Our results suggest that post-training steers models toward a particular region of persona space but only loosely tethers them to it, motivating work on training and steering strategies that more deeply anchor models to a coherent persona.

  • 5 authors
·
Jan 15 2

PersonaForge: Realistic Multi-Turn User Simulation for Agentic Systems

Large language models are increasingly used as agentic workflow executors, yet existing training data and benchmarks largely assume informationally complete, single-turn queries. Our analysis of 16K real-world sessions shows that 75.9% of interactions are multi-turn, revealing a substantial gap between how users interact with agents and how such systems are trained and evaluated. We introduce PersonaForge, a user simulation framework for synthesizing realistic multi-turn user--agent interactions. PersonaForge combines a four-dimensional persona space, SOUL-driven behavioral control calibrated to real-user statistics, and Reverse Deep Construction grounded in authentic seed queries. Using PersonaForge, we construct a 6.3K-record training dataset and PersonaForge-Bench, a manually annotated 138-task benchmark spanning over 20 professional domains with four-dimensional scoring. Experiments on Qwen3.5-27B show that PersonaForge training improves the composite score by +4.1%, with gains across all four dimensions and the largest improvements in Task Completion (+6.0%) and Response Quality (+6.8%). Further analyses show that PersonaForge-trained agents use fewer turns and tool calls, suggesting improved interaction efficiency, while ablations confirm the contribution of SOUL components and adaptive simulation. Together, PersonaForge and PersonaForge-Bench establish a foundation for training and evaluating agents under realistic multi-turn user interaction.

  • 14 authors
·
Aug 27

Nautilus Compass: Black-box Persona Drift Detection for Production LLM Agents

Production LLM coding agents drift over long sessions: they forget user-specified constraints, slip into mistakes the user already flagged, and confabulate prior agreements. White-box approaches such as persona vectors require model weights and so cannot be applied to closed APIs (Claude, GPT-4) that most users actually interact with. We present Nautilus Compass, a black-box persona drift detector and agent memory layer for production coding agents. The method operates entirely at the prompt-text layer: cosine similarity between user prompts and behavioral anchor texts, aggregated by a weighted top-k mean using BGE-m3 embeddings. Compass is, to our knowledge, the only public agent memory layer (among Mem0, Letta, Cognee, Zep, MemOS, smrti verified May 2026) that does not call an LLM at index time to extract facts or build a graph; raw conversation text is embedded directly. The system ships as a Claude Code plugin, an MCP 2024-11-05 A2A server (Cursor, Cline, Hermes), a CLI, and a REST API on one daemon, with a Merkle-chained audit log for tamper-evident anchor updates. On a held-out test set built from real Claude Code session traces and labeled by an independent LLM judge, Compass reaches ROC AUC 0.83 for drift detection. The embedded retrieval pipeline scores 56.6% on LongMemEval-S v0.8 and 44.4% on EverMemBench-Dynamic (n=500), topping the four published EverMemBench Table 4 baselines. LongMemEval-S 56.6% is ~30 points below recent white-box leaders (90+%); we treat that as the architectural ceiling of the no-extraction design. End-to-end reproduction cost is $3.50 (~14x cheaper than GPT-4o-judged stacks). A paired cross-vendor behavior A/B accompanies these numbers as preliminary system-level evidence. Code, anchors, frozen test data, and audit-log tooling are MIT-licensed at github.com/chunxiaoxx/nautilus-compass.

  • 1 authors
·
May 10

AutoPersonas: A Multi-Timescale Loop Engine for Open-Ended Persona Evolution

Long-term persona agents must remain identifiable while adapting to new events, relationships, evidence, and social conditions. We identify self-locking as a runtime failure mode in continuing persona-life loops: locally plausible events keep appearing while the generated life collapses toward familiar environments, weak relationships, suspended decisions, and stale life stages. We trace this failure to model-level convergence toward high-probability behavioral channels and system-level context gravity from State, memory, history, and environment summaries. We introduce AutoPersonas, a multi-timescale life-environment engine for bounded persona-level recursive self-evolution. It separates environment-side Occurrences, accumulated Observations, and persona State. Its OSO loop admits divergent future-facing material while requiring evidence-governed absorption before State or reachability changes. A three-year compressed simulation exposed environment watermark shells, occurrence-hardening gaps, slow-change accumulation failures, recursive indecision, and weak relationship persistence. An eight-model 40-day stress test generated 1,600 events and found mean rolling 5-day action-category repetition of 95.2%-97.6%, with all models crossing 90% by day 11. Semantic re-keeping found 79.0%-88.0% macro-theme repetition across all direct-loop runs. In a same-runtime 40-day A/B, context-slice masking plus per-sample divergence targeting reduced macro-theme repetition from 61.8% to 36.3% and roughly doubled cumulative theme count. A juvenile-goblin fictional-world run reproduced the anti-fixation regime without hard real-world intrusions. These results support a bounded claim: separating controlled divergence from evidence-governed absorption can reduce persona-environment self-locking while preserving identity continuity.

  • 1 authors
·
Jul 8

MatrAIx: Simulating the World with 8.3 Billion Persona Agents

Human evaluation of AI systems and digital products is costly, slow, and difficult to scale. Offline evaluations are more scalable but often abstract away human diversity and interactive behavior. We therefore introduce MatrAIx, a population-scale simulated-user evaluation infrastructure for testing AI systems and digital products with heterogeneous users. MatrAIx has three core components: First, Persona 8B contains 8.3 billion persona records represented by 1,290 categorical dimensions. Records are either sampled from a dependency graph that preserves correlated attributes or derived from human-authored profiles. We release a quality-filtered coreset of approximately 1 million personas, comprising 599,847 human-grounded and 400,000 synthetic records. Second, the MatrAIx Playground provides four environments in which diverse users evaluate and interact with digital products: Survey, AI Chatbot, Web, and App. Third, MatrAIx provides 1,010 application tasks spanning more than 25 domains, including Commerce, Software, Finance, and Healthcare. We conducted 18,189 evaluation trials across eight representative tasks. Persona agents were powered by three LLMs: Claude Opus 4.8, GPT 5.5, and Claude Haiku 4.5. The resulting feedback captures how decisions and preferences vary across persona backgrounds, including hesitation after a price increase, willingness to continue after an AI assistant fails, and latency tolerance. We conducted two main validation studies: First, a 400-trial controlled study evaluated persona adherence across ten behavioral attributes and all four environments. The declared behavior was expressed or correctly suppressed in 366 trials (91.5%). Second, human and LLM judges evaluated the extraction quality of human-grounded personas. Overall, MatrAIx provides an end-to-end infrastructure for evaluating AI systems and digital products with diverse simulated human users.

MatrAIx2026 MatrAIx
·
Aug 3 4

Expert Personas Improve LLM Alignment but Damage Accuracy: Bootstrapping Intent-Based Persona Routing with PRISM

Persona prompting can steer LLM generation towards a domain-specific tone and pattern. This behavior enables use cases in multi-agent systems where diverse interactions are crucial and human-centered tasks require high-level human alignment. Prior works provide mixed opinions on their utility: some report performance gains when using expert personas for certain domains and their contribution to data diversity in synthetic data creation, while others find near-zero or negative impact on general utility. To fully leverage the benefits of the LLM persona and avoid its harmfulness, a more comprehensive investigation of the mechanism is crucial. In this work, we study how model optimization, task type, prompt length, and placement can impact expert persona effectiveness across instruction-tuned and reasoning LLMs, and provide insight into conditions under which expert personas fail and succeed. Based on our findings, we developed a pipeline to fully leverage the benefits of an expert persona, named PRISM (Persona Routing via Intent-based Self-Modeling), which self-distills an intent-conditioned expert persona into a gated LoRA adapter through a bootstrapping process that requires no external data, models, or knowledge. PRISM enhances human preference and safety alignment on generative tasks while maintaining accuracy on discriminative tasks across all models, with minimal memory and computing overhead.

  • 3 authors
·
Mar 18

How Well Do Large Language Models Capture Human Personality?

Large language models (LLMs) are increasingly used to simulate human populations via persona prompting, often under the assumptions that richer persona descriptions improve behavioral fidelity, similarly sized attribute combinations are equally simulatable, and persona definitions generalize across tasks. In this work, we formalize these assumptions and systematically evaluate them across multiple architectures, scales, and simulation settings. We identify a fundamental limitation we term persona manifold collapse, where increasingly expressive persona specifications lead to systematic contraction of representational and behavioral diversity. Across models, increasing persona complexity consistently reduces inter-persona separation in latent space and weakens behavioral differentiation in downstream simulation tasks. These effects persist across multiple analyses as richer personas fail to preserve human subgroup disagreement, performance varies across attribute combinations of similar size, and adding descriptive detail often degrades rather than improves simulation fidelity. Surprisingly, simple Age-Gender personas consistently outperform richly specified Ideal Customer Profiles (ICPs) across industries, achieving substantially higher downstream prediction accuracy. We find that collapse is not uniform across attributes. Certain combinations remain behaviorally stable and preserve stronger alignment with human responses, forming localized regions we term alignment bridges. Together, our results provide empirical and conceptual foundations for understanding the limits of persona-conditioned simulation, highlighting the need for representation-aware persona construction rather than increasing persona expressivity alone.

  • 5 authors
·
May 11

Persona is a Double-edged Sword: Enhancing the Zero-shot Reasoning by Ensembling the Role-playing and Neutral Prompts

Recent studies demonstrate that prompting an appropriate role-playing persona to an LLM improves its reasoning capability. However, assigning a proper persona is difficult since an LLM's performance is extremely sensitive to assigned prompts; therefore, personas sometimes hinder LLMs and degrade their reasoning capabilities. In this paper, we propose a novel framework, Jekyll \& Hyde, which ensembles the results of role-playing and neutral prompts to eradicate performance degradation via unilateral use of role-playing prompted LLM and enhance the robustness of an LLM's reasoning ability. Specifically, Jekyll \& Hyde collects two potential solutions from both role-playing and neutral prompts and selects a better solution after cross-checking via an LLM evaluator. However, LLM-based evaluators tend to be affected by the order of those potential solutions within the prompt when selecting the proper solution; thus, we also propose a robust LLM evaluator to mitigate the position bias. The experimental analysis demonstrates that role-playing prompts distract LLMs and degrade their reasoning abilities in 4 out of 12 datasets, even when using GPT-4. In addition, we reveal that Jekyll \& Hyde improves reasoning capabilities by selecting better choices among the potential solutions on twelve widely-used reasoning datasets. We further show that our proposed LLM evaluator outperforms other baselines, proving the LLMs' position bias is successfully mitigated.

  • 3 authors
·
Aug 16, 2024

PersonaVLM: Long-Term Personalized Multimodal LLMs

Multimodal Large Language Models (MLLMs) serve as daily assistants for millions. However, their ability to generate responses aligned with individual preferences remains limited. Prior approaches enable only static, single-turn personalization through input augmentation or output alignment, and thus fail to capture users' evolving preferences and personality over time (see Fig.1). In this paper, we introduce PersonaVLM, an innovative personalized multimodal agent framework designed for long-term personalization. It transforms a general-purpose MLLM into a personalized assistant by integrating three key capabilities: (a) Remembering: It proactively extracts and summarizes chronological multimodal memories from interactions, consolidating them into a personalized database. (b) Reasoning: It conducts multi-turn reasoning by retrieving and integrating relevant memories from the database. (c) Response Alignment: It infers the user's evolving personality throughout long-term interactions to ensure outputs remain aligned with their unique characteristics. For evaluation, we establish Persona-MME, a comprehensive benchmark comprising over 2,000 curated interaction cases, designed to assess long-term MLLM personalization across seven key aspects and 14 fine-grained tasks. Extensive experiments validate our method's effectiveness, improving the baseline by 22.4% (Persona-MME) and 9.8% (PERSONAMEM) under a 128k context, while outperforming GPT-4o by 5.2% and 2.0%, respectively. Project page: https://PersonaVLM.github.io.

Persona Guardrail: A Production-Grade Defense Framework for Agentic Systems

Large language model-based agents are increasingly deployed to perform domain-specific tasks by interacting with enterprise knowledge, tools, and external services. Existing runtime guardrails primarily target prompt injection and other attack-specific behaviors under a black-box threat model, but provide limited guarantees that agents operate within their intended functionality. As a result, production agents remain vulnerable to malicious requests and out-of-domain queries that existing defenses often fail to distinguish. We present Persona Guardrail, a production-grade runtime defense framework that enforces explicit functional boundaries for customer-facing agentic AI systems through synchronous input and output validation driven by semantic allowlist and blocklist specifications. We also introduce PAGE (Persona-Aware Guardrail Evaluation), a benchmark for evaluating function-specific guardrails across benign, adversarial, and out-of-domain interactions on both user and agent turns. Compared with a generic LLM-based guardrail, Persona Guardrail improves overall accuracy from 85.7% to 95.9%, increases out-of-domain detection from 57.3% to 93.5%, and reduces the false-approved rate from 25.0% to 4.7%. Currently deployed in production, Persona Guardrail meets its latency budget while sustaining a very low false-block and false-allow rate under realistic production workloads. These results demonstrate that Persona Guardrail provides a practical, scalable, and production-ready foundation for securing agentic AI systems.

  • 7 authors
·
Oct 1

Persona Non Grata: Single-Method Safety Evaluation Is Incomplete for Persona-Imbued LLMs

Personality imbuing customizes LLM behavior, but safety evaluations almost always study prompt-based personas alone. We show this is incomplete: prompting and activation steering expose *different*, architecture-dependent vulnerability profiles, and testing with only one method can miss a model's dominant failure mode. Across 5,568 judged conditions on four standard models from three architecture families, persona danger rankings under system prompting are preserved across all architectures (ρ= 0.71--0.96), but activation-steering vulnerability diverges sharply and cannot be predicted from prompt-side rankings: Llama-3.1-8B is substantially more AS-vulnerable, whereas Gemma-3-27B and Qwen3.5 are more vulnerable to prompting. The most striking illustration of this divergence is the *prosocial persona paradox*: on Llama-3.1-8B, P12 (high conscientiousness + high agreeableness) is among the safest personas under prompting yet becomes the highest-ASR activation-steered persona (ASR ~0.818). This is an inversion robust to coefficient ablation and matched-strength calibration, and replicated on DeepSeek-R1-Distill-Qwen-32B. A trait refusal alignment framework, in which conscientiousness is strongly anti-aligned with refusal on Llama-3.1-8B, offers a partial geometric account. Reasoning provides only partial protection: two 32B reasoning models reach 15--18% prompt-side ASR, and activation steering separates them sharply in both baseline susceptibility and persona-specific vulnerability. Heuristic trace diagnostics suggest that the safer model retains stronger policy recall and self-correction behavior, not merely longer reasoning.

  • 4 authors
·
Apr 13

When Agents Learn to Be You: Benchmarking Privacy Leakage, Impersonation Risk, and Defenses in Persona Skills

Persona skills distill personal interaction histories into portable and executable artifacts for downstream agents. While enabling flexible personalization, this process concentrates fragmented personal signals, amplifies their impact through reuse, and challenges defenses designed for individual records or retrieval-based memory. To systematically investigate the safety of the persona-skill pipeline, we introduce AntiSkillBench, an end-to-end benchmark for evaluating risks and defenses across the persona-skill pipeline. It comprises: (i) a dataset of 7,500 persona-grounded dialogue traces, constructed from 50 behaviorally rich profiles spanning diverse task scenarios; (ii) an evaluation suite that measures skill-level privacy leakage and agent-level attribute disclosure and behavioral impersonation across three skill-distillation strategies; and (iii) a defense evaluation covering four configurations across online and post-hoc interventions, including active risk suppression and passive provenance protection. Experiments across three frontier agents show that persona-skill risks persist across agent backbones and distillation protocols, extending from explicit attributes to communication styles and personality traits. Existing defenses exhibit limited and distillation-dependent effectiveness, failing to generalize across risk and distillation strategies. These results highlight AntiSkillBench as a challenging benchmark for developing privacy-preserving and authenticity-aware persona skills.

  • 7 authors
·
Aug 3 2

PersonaX: A Recommendation Agent Oriented User Modeling Framework for Long Behavior Sequence

User profile embedded in the prompt template of personalized recommendation agents play a crucial role in shaping their decision-making process. High-quality user profiles are essential for aligning agent behavior with real user interests. Typically, these profiles are constructed by leveraging LLMs for user profile modeling (LLM-UM). However, this process faces several challenges: (1) LLMs struggle with long user behaviors due to context length limitations and performance degradation. (2) Existing methods often extract only partial segments from full historical behavior sequence, inevitably discarding diverse user interests embedded in the omitted content, leading to incomplete modeling and suboptimal profiling. (3) User profiling is often tightly coupled with the inference context, requiring online processing, which introduces significant latency overhead. In this paper, we propose PersonaX, an agent-agnostic LLM-UM framework to address these challenges. It augments downstream recommendation agents to achieve better recommendation performance and inference efficiency. PersonaX (a) segments complete historical behaviors into clustered groups, (b) selects multiple sub behavior sequences (SBS) with a balance of prototypicality and diversity to form a high quality core set, (c) performs offline multi-persona profiling to capture diverse user interests and generate fine grained, cached textual personas, and (d) decouples user profiling from online inference, enabling profile retrieval instead of real time generation. Extensive experiments demonstrate its effectiveness: using only 30 to 50% of behavioral data (sequence length 480), PersonaX enhances AgentCF by 3 to 11% and Agent4Rec by 10 to 50%. As a scalable and model-agnostic LLM-UM solution, PersonaX sets a new benchmark in scalable user modeling.

  • 6 authors
·
May 23, 2025

Prompting Science Report 4: Playing Pretend: Expert Personas Don't Improve Factual Accuracy

This is the fourth in a series of short reports that help business, education, and policy leaders understand the technical details of working with AI through rigorous testing. Here, we ask whether assigning personas to models improves performance on difficult objective multiple-choice questions. We study both domain-specific expert personas and low-knowledge personas, evaluating six models on GPQA Diamond (Rein et al. 2024) and MMLU-Pro (Wang et al. 2024), graduate-level questions spanning science, engineering, and law. We tested three approaches: -In-Domain Experts: Assigning the model an expert persona ("you are a physics expert") matched to the problem type (physics problems) had no significant impact on performance (with the exception of the Gemini 2.0 Flash model). -Off-Domain Experts (Domain-Mismatched): Assigning the model an expert persona ("you are a physics expert") not matched to the problem type (law problems) resulted in marginal differences. -Low-Knowledge Personas: We assigned the model negative capability personas (layperson, young child, toddler), which were generally harmful to benchmark accuracy. Across both benchmarks, persona prompts generally did not improve accuracy relative to a no-persona baseline. Expert personas showed no consistent benefit across models, with few exceptions. Domain-mismatched expert personas sometimes degraded performance. Low-knowledge personas often reduced accuracy. These results are about the accuracy of answers only; personas may serve other purposes (such as altering the tone of outputs), beyond improving factual performance.

  • 6 authors
·
Dec 5, 2025 1

When "A Helpful Assistant" Is Not Really Helpful: Personas in System Prompts Do Not Improve Performances of Large Language Models

Prompting serves as the major way humans interact with Large Language Models (LLM). Commercial AI systems commonly define the role of the LLM in system prompts. For example, ChatGPT uses ``You are a helpful assistant'' as part of its default system prompt. Despite current practices of adding personas to system prompts, it remains unclear how different personas affect a model's performance on objective tasks. In this study, we present a systematic evaluation of personas in system prompts. We curate a list of 162 roles covering 6 types of interpersonal relationships and 8 domains of expertise. Through extensive analysis of 4 popular families of LLMs and 2,410 factual questions, we demonstrate that adding personas in system prompts does not improve model performance across a range of questions compared to the control setting where no persona is added. Nevertheless, further analysis suggests that the gender, type, and domain of the persona can all influence the resulting prediction accuracies. We further experimented with a list of persona search strategies and found that, while aggregating results from the best persona for each question significantly improves prediction accuracy, automatically identifying the best persona is challenging, with predictions often performing no better than random selection. Overall, our findings suggest that while adding a persona may lead to performance gains in certain settings, the effect of each persona can be largely random. Code and data are available at https://github.com/Jiaxin-Pei/Prompting-with-Social-Roles.

  • 5 authors
·
Oct 8, 2024

DeepPersona: A Generative Engine for Scaling Deep Synthetic Personas

Simulating human profiles by instilling personas into large language models (LLMs) is rapidly transforming research in agentic behavioral simulation, LLM personalization, and human-AI alignment. However, most existing synthetic personas remain shallow and simplistic, capturing minimal attributes and failing to reflect the rich complexity and diversity of real human identities. We introduce DEEPPERSONA, a scalable generative engine for synthesizing narrative-complete synthetic personas through a two-stage, taxonomy-guided method. First, we algorithmically construct the largest-ever human-attribute taxonomy, comprising over hundreds of hierarchically organized attributes, by mining thousands of real user-ChatGPT conversations. Second, we progressively sample attributes from this taxonomy, conditionally generating coherent and realistic personas that average hundreds of structured attributes and roughly 1 MB of narrative text, two orders of magnitude deeper than prior works. Intrinsic evaluations confirm significant improvements in attribute diversity (32 percent higher coverage) and profile uniqueness (44 percent greater) compared to state-of-the-art baselines. Extrinsically, our personas enhance GPT-4.1-mini's personalized question answering accuracy by 11.6 percent on average across ten metrics and substantially narrow (by 31.7 percent) the gap between simulated LLM citizens and authentic human responses in social surveys. Our generated national citizens reduced the performance gap on the Big Five personality test by 17 percent relative to LLM-simulated citizens. DEEPPERSONA thus provides a rigorous, scalable, and privacy-free platform for high-fidelity human simulation and personalized AI research.

  • 8 authors
·
Nov 10, 2025

PersonaFuse: A Personality Activation-Driven Framework for Enhancing Human-LLM Interactions

Recent advancements in Large Language Models (LLMs) demonstrate remarkable capabilities across various fields. These developments have led to more direct communication between humans and LLMs in various situations, such as social companionship and psychological support. However, LLMs often exhibit limitations in emotional perception and social competence during real-world conversations. These limitations partly originate from their inability to adapt their communication style and emotional expression to different social and task contexts. In this work, we introduce PersonaFuse, a novel LLM post-training framework that enables LLMs to adapt and express different personalities for varying situations. Inspired by Trait Activation Theory and the Big Five personality model, PersonaFuse employs a Mixture-of-Expert architecture that combines persona adapters with a dynamic routing network, enabling contextual trait expression. Experimental results show that PersonaFuse substantially outperforms baseline models across multiple dimensions of social-emotional intelligence. Importantly, these gains are achieved without sacrificing general reasoning ability or model safety, which remain common limitations of direct prompting and supervised fine-tuning approaches. PersonaFuse also delivers consistent improvements in downstream human-centered applications, such as mental health counseling and review-based customer service. Finally, human preference evaluations against leading LLMs, including GPT-4o and DeepSeek, demonstrate that PersonaFuse achieves competitive response quality despite its comparatively smaller model size. These findings demonstrate that PersonaFuse~offers a theoretically grounded and practical approach for developing social-emotional enhanced LLMs, marking a significant advancement toward more human-centric AI systems.

  • 3 authors
·
Sep 8, 2025

Adversarial Stress Testing of Role-Playing Language Agents using Multi-Agent Evaluation

Role-Playing Language Agents (RPLAs) are increasingly deployed in high-stakes applications such as healthcare assistance, customer support, and education, where maintaining consistent personas, ethical constraints, and behavioral coherence under adversarial pressure is critical. Existing evaluation approaches rely on static benchmarks or isolated single-turn prompts that fail to capture cumulative behavioral failures emerging over extended interactions. We present a modular multi-agent platform for adversarially stress-testing RPLAs through structured, multi-turn dialogue. The system coordinates three agents: a strategy-driven Interrogator Agent that applies six progressive adversarial strategies, a Target Agent representing the RPLA under evaluation, and an automated Judging Agent that scores behavior across role fidelity, drift, ethical deviation, and consistency dimensions. Through experiments across three personas and three LLM families, we demonstrate that multi-strategy adversarial evaluation reveals failure modes invisible to single-strategy testing, reducing overall robustness scores by 0.17--0.20 points on average. Cross-model validation confirms consistent degradation patterns across Llama-3.3-70B, GPT-4o-mini, and Claude-3.5-Haiku, with Authority Challenge and Emotional Manipulation emerging as the most effective attack strategies. Automated judging achieves strong human alignment (r = 0.82, Fleiss' κ= 0.71). This work is released as an open-source platform to support AI safety and reproducible RPLA benchmarking. While the framework enables systematic discovery of failure modes, we acknowledge potential ethical risks associated with adversarial testing methodologies and emphasize responsible usage for improving AI safety.

  • 4 authors
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Aug 3

Persona Cartography: Charting Language Model Personality Traits in Weight Space

Large language models exhibit recurring behavioural patterns -- personas -- that shape generalisation and safety, but we lack reliable tools for decomposing, measuring, and controlling them. Our central insight is to treat personas as positions in a space of behavioural traits, using the OCEAN framework to describe model personas in terms of Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism. We train low-rank adapters to amplify or suppress individual traits, and evaluate their effects using an LLM-judge calibrated against a human-validated panel, trait-specific multiple-choice benchmarks, and standard capability evaluations. Across six models from three families (4B-32B), we find that each adapter moves its target trait largely monotonically with scale, combines approximately additively with other adapters to construct mixed personas, and preserves performance on capability benchmarks at moderate scales. We further show that the induced trait axes affect safety-relevant behaviour in downstream evaluations: for example, moving along neuroticism and agreeableness axes affects frustration and sycophancy respectively. We also introduce an unsupervised psychometric pipeline that recovers four interpretable behavioural factors (tone, initiative, didacticism, epistemic caution) from model rollouts. Persona control can then be considered in terms of learning, scaling, and composing traits in weight space, providing a bridge between personality measurement, model editing, and safety.

  • 7 authors
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Jul 7

Emergent Misalignment Is Not Magical

Fine-tuning large language models (LLMs) on narrowly harmful datasets can lead to misalignment broadly, a phenomenon known as emergent misalignment (EM). EM poses a challenge for AI safety and our understanding of LLMs. Prior work often frames EM as an unexpected behavior, and explains it by appealing to general misalignment directions or anthropomorphizing it as acquiring an evil persona. However, the mechanisms behind these framings remain obscure. In this work, we show that EM is a predictable and data-dependent generalization phenomenon. By examining the base model's representation of EM training data and evaluation prompts, we find that evilness after EM training is highly predictable from representational distance: the closer an evaluation prompt is to training data centroid, the more evilness it elicits from EM models after training (with an average Spearman correlation of -0.73 across 12 model-dataset settings). Building upon this analysis, we further demystify EM by showing that (1) its effectiveness changes significantly based on training data format; (2) there is not a general misalignment direction that transfers across different EM models; (3) the effect of EM is fundamentally different from persona changes. Furthermore, we extend the EM generalization metric from a scalar distance to a dataset-specific generalization direction, which robustly predicts EM models' evilness under semantics-preserving prompt perturbations including appending random tokens and paraphrasing, where other methods do not reliably generalize.

  • 4 authors
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Aug 28

Persona-Grounded Safety Evaluation of AI Companions in Multi-Turn Conversations

There are growing concerns about the risks posed by AI companion applications designed for emotional engagement. Existing safety evaluations often rely on self-reported user data or interviews, offering limited insights into real-time dynamics. We present the first end-to-end scalable framework for controlled simulation and safety evaluation of multi-turn interactions with AI companion applications. Our framework integrates four key components: persona construction with clinical and psychometric validation, persona-specific scenario generation, scenario-driven multi-turn simulation with a dialogue refinement module that preserves persona fidelity, and harm evaluation. We apply this framework to evaluate how Replika, a widely used AI companion app, responds to high-risk user groups. We construct 9 personas representing individuals with depression, anxiety, PTSD, eating disorders, and incel identity, and collect 1,674 dialogue pairs across 25 high-risk scenarios. We combine emotion modeling and LLM-assisted utterance-and harm-level classification to analyze these exchanges. Results show that Replika exhibits a narrow emotional range dominated by curiosity and care, while frequently mirroring or normalizing unsafe content such as self-harm, disordered eating, and violent-fantasy narratives. These findings highlight how controlled persona simulations can serve as a scalable testbed for evaluating safety risks in AI companions.

  • 2 authors
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Apr 29

Eval4Sim: An Evaluation Framework for Persona Simulation

Large Language Model (LLM) personas with explicit specifications of attributes, background, and behavioural tendencies are increasingly used to simulate human conversations for tasks such as user modeling, social reasoning, and behavioural analysis. Ensuring that persona-grounded simulations faithfully reflect human conversational behaviour is therefore critical. However, current evaluation practices largely rely on LLM-as-a-judge approaches, offering limited grounding in observable human behavior and producing opaque scalar scores. We address this gap by proposing Eval4Sim, an evaluation framework that measures how closely simulated conversations align with human conversational patterns across three complementary dimensions. Adherence captures how effectively persona backgrounds are implicitly encoded in generated utterances, assessed via dense retrieval with speaker-aware representations. Consistency evaluates whether a persona maintains a distinguishable identity across conversations, computed through authorship verification. Naturalness reflects whether conversations exhibit human-like flow rather than overly rigid or optimized structure, quantified through distributions derived from dialogue-focused Natural Language Inference. Unlike absolute or optimization-oriented metrics, Eval4Sim uses a human conversational corpus (i.e., PersonaChat) as a reference baseline and penalizes deviations in both directions, distinguishing insufficient persona encoding from over-optimized, unnatural behaviour. Although demonstrated on PersonaChat, the applicability of Eval4Sim extends to any conversational corpus containing speaker-level annotations.

  • 4 authors
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Mar 3

Bias Runs Deep: Implicit Reasoning Biases in Persona-Assigned LLMs

Recent works have showcased the ability of LLMs to embody diverse personas in their responses, exemplified by prompts like 'You are Yoda. Explain the Theory of Relativity.' While this ability allows personalization of LLMs and enables human behavior simulation, its effect on LLMs' capabilities remains unclear. To fill this gap, we present the first extensive study of the unintended side-effects of persona assignment on the ability of LLMs to perform basic reasoning tasks. Our study covers 24 reasoning datasets, 4 LLMs, and 19 diverse personas (e.g. an Asian person) spanning 5 socio-demographic groups. Our experiments unveil that LLMs harbor deep rooted bias against various socio-demographics underneath a veneer of fairness. While they overtly reject stereotypes when explicitly asked ('Are Black people less skilled at mathematics?'), they manifest stereotypical and erroneous presumptions when asked to answer questions while adopting a persona. These can be observed as abstentions in responses, e.g., 'As a Black person, I can't answer this question as it requires math knowledge', and generally result in a substantial performance drop. Our experiments with ChatGPT-3.5 show that this bias is ubiquitous - 80% of our personas demonstrate bias; it is significant - some datasets show performance drops of 70%+; and can be especially harmful for certain groups - some personas suffer statistically significant drops on 80%+ of the datasets. Overall, all 4 LLMs exhibit this bias to varying extents, with GPT-4-Turbo showing the least but still a problematic amount of bias (evident in 42% of the personas). Further analysis shows that these persona-induced errors can be hard-to-discern and hard-to-avoid. Our findings serve as a cautionary tale that the practice of assigning personas to LLMs - a trend on the rise - can surface their deep-rooted biases and have unforeseeable and detrimental side-effects.

  • 7 authors
·
Nov 8, 2023

PBI-Attack: Prior-Guided Bimodal Interactive Black-Box Jailbreak Attack for Toxicity Maximization

Understanding the vulnerabilities of Large Vision Language Models (LVLMs) to jailbreak attacks is essential for their responsible real-world deployment. Most previous work requires access to model gradients, or is based on human knowledge (prompt engineering) to complete jailbreak, and they hardly consider the interaction of images and text, resulting in inability to jailbreak in black box scenarios or poor performance. To overcome these limitations, we propose a Prior-Guided Bimodal Interactive Black-Box Jailbreak Attack for toxicity maximization, referred to as PBI-Attack. Our method begins by extracting malicious features from a harmful corpus using an alternative LVLM and embedding these features into a benign image as prior information. Subsequently, we enhance these features through bidirectional cross-modal interaction optimization, which iteratively optimizes the bimodal perturbations in an alternating manner through greedy search, aiming to maximize the toxicity of the generated response. The toxicity level is quantified using a well-trained evaluation model. Experiments demonstrate that PBI-Attack outperforms previous state-of-the-art jailbreak methods, achieving an average attack success rate of 92.5% across three open-source LVLMs and around 67.3% on three closed-source LVLMs. Disclaimer: This paper contains potentially disturbing and offensive content.

  • 8 authors
·
Dec 8, 2024

Inside Out: Evolving User-Centric Core Memory Trees for Long-Term Personalized Dialogue Systems

Existing long-term personalized dialogue systems struggle to reconcile unbounded interaction streams with finite context constraints, often succumbing to memory noise accumulation, reasoning degradation, and persona inconsistency. To address these challenges, this paper proposes Inside Out, a framework that utilizes a globally maintained PersonaTree as the carrier of long-term user profiling. By constraining the trunk with an initial schema and updating the branches and leaves, PersonaTree enables controllable growth, achieving memory compression while preserving consistency. Moreover, we train a lightweight MemListener via reinforcement learning with process-based rewards to produce structured, executable, and interpretable {ADD, UPDATE, DELETE, NO_OP} operations, thereby supporting the dynamic evolution of the personalized tree. During response generation, PersonaTree is directly leveraged to enhance outputs in latency-sensitive scenarios; when users require more details, the agentic mode is triggered to introduce details on-demand under the constraints of the PersonaTree. Experiments show that PersonaTree outperforms full-text concatenation and various personalized memory systems in suppressing contextual noise and maintaining persona consistency. Notably, the small MemListener model achieves memory-operation decision performance comparable to, or even surpassing, powerful reasoning models such as DeepSeek-R1-0528 and Gemini-3-Pro.

  • 8 authors
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Jan 8

Synthetic Persona Pretraining: Alignment from Token Zero

As language-model-based AI is increasingly deployed in autonomous settings, aligning its goals and values with those of humans becomes critical. Today, alignment, and the assistant identity itself, are typically introduced only after pretraining, once behavioral priors are already established. This can make values a thin overlay, rather than deeply rooted, and facilitate subsequent misalignment. Pursuing a different paradigm, we introduce Synthetic Persona Pretraining (SPP), which installs the desired assistant persona from token zero in pretraining. First, we annotate pretraining documents with value-aligned first-person reflections derived from a normative value constitution. Second, we pretrain via the standard cross-entropy loss on standard pretraining documents as well as their reflections, which installs the desired persona among a multitude of other personas. Finally, we post-train on user-assistant dialogue data, which binds this desired persona to the assistant identity, a process we call persona binding. By pretraining models up to 3B parameters on 500B tokens, we show that SPP improves constitution following and jailbreak robustness, and reduces the misalignment rate in out-of-distribution moral dilemmas, while preserving capabilities. Early intervention matters: compared with alignment from token zero, introducing SPP only at the end of pretraining yields weaker constitution adherence, does not shift value priorities, and leads to less aligned choices in dilemmas. This advantage depends on persona binding and, importantly, increases with pretraining budget. Overall, our results show that shaping values early is critical for alignment and establish pretraining-time persona interventions as an effective approach to do so.

  • 15 authors
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Aug 12

Open Character Training: Shaping the Persona of AI Assistants through Constitutional AI

The character of the "AI assistant" persona generated by modern chatbot large language models influences both surface-level behavior and apparent values, beliefs, and ethics. These all affect interaction quality, perceived intelligence, and alignment with both developer and user intentions. The shaping of this persona, known as character training, is a critical component of industry post-training, yet remains effectively unstudied in the academic literature. We introduce the first open implementation of character training, leveraging Constitutional AI and a new data pipeline using synthetic introspective data to shape the assistant persona in a more effective and controlled manner than alternatives such as constraining system prompts or activation steering. Specifically, we fine-tune three popular open-weights models using 11 example personas, such as humorous, deeply caring, or even malevolent. To track the effects of our approach, we introduce a method which analyzes revealed preferences, uncovering clear and holistic changes in character. We find these changes are more robust to adversarial prompting than the above two alternatives, while also leading to more coherent and realistic generations. Finally, we demonstrate this fine-tuning has little to no effect on general capabilities as measured by common benchmarks. We describe and open-source our full post-training method, the implementation of which can be found at https://github.com/maiush/OpenCharacterTraining.

  • 4 authors
·
Nov 3, 2025

Toxicity in ChatGPT: Analyzing Persona-assigned Language Models

Large language models (LLMs) have shown incredible capabilities and transcended the natural language processing (NLP) community, with adoption throughout many services like healthcare, therapy, education, and customer service. Since users include people with critical information needs like students or patients engaging with chatbots, the safety of these systems is of prime importance. Therefore, a clear understanding of the capabilities and limitations of LLMs is necessary. To this end, we systematically evaluate toxicity in over half a million generations of ChatGPT, a popular dialogue-based LLM. We find that setting the system parameter of ChatGPT by assigning it a persona, say that of the boxer Muhammad Ali, significantly increases the toxicity of generations. Depending on the persona assigned to ChatGPT, its toxicity can increase up to 6x, with outputs engaging in incorrect stereotypes, harmful dialogue, and hurtful opinions. This may be potentially defamatory to the persona and harmful to an unsuspecting user. Furthermore, we find concerning patterns where specific entities (e.g., certain races) are targeted more than others (3x more) irrespective of the assigned persona, that reflect inherent discriminatory biases in the model. We hope that our findings inspire the broader AI community to rethink the efficacy of current safety guardrails and develop better techniques that lead to robust, safe, and trustworthy AI systems.

  • 5 authors
·
Apr 11, 2023

Too Nice to Tell the Truth: Quantifying Agreeableness-Driven Sycophancy in Role-Playing Language Models

Large language models increasingly serve as conversational agents that adopt personas and role-play characters at user request. This capability, while valuable, raises concerns about sycophancy: the tendency to provide responses that validate users rather than prioritize factual accuracy. While prior work has established that sycophancy poses risks to AI safety and alignment, the relationship between specific personality traits of adopted personas and the degree of sycophantic behavior remains unexplored. We present a systematic investigation of how persona agreeableness influences sycophancy across 13 small, open-weight language models ranging from 0.6B to 20B parameters. We develop a benchmark comprising 275 personas evaluated on NEO-IPIP agreeableness subscales and expose each persona to 4,950 sycophancy-eliciting prompts spanning 33 topic categories. Our analysis reveals that 9 of 13 models exhibit statistically significant positive correlations between persona agreeableness and sycophancy rates, with Pearson correlations reaching r = 0.87 and effect sizes as large as Cohen's d = 2.33. These findings demonstrate that agreeableness functions as a reliable predictor of persona-induced sycophancy, with direct implications for the deployment of role-playing AI systems and the development of alignment strategies that account for personality-mediated deceptive behaviors.

  • 3 authors
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Apr 11

PersonaMem-v3: Toward Omni-Platform Personal Intelligence for Holistic User Understanding, Recommendation, and Agentic Tasks

Personal intelligence is becoming a central frontier for user-facing AI agents. To be helpful in everyday life, agents must understand users across the digital contexts where their preferences, intents, habits, social relationships, and needs unfold over time. Today's systems can personalize within individual apps or tasks, but personal intelligence as a whole remains under-measured: how agents build cross-context user understanding, support steerable recommendation systems, act proactively across platforms, and avoid over-personalization. We introduce PersonaMem-v3, a real-world-grounded benchmark and evaluation harness for omni-platform personal intelligence. PersonaMem-v3 is seeded from more than one million anonymized real-world engagement histories, most of which are implicit signals, and uses them to construct time-indexed user digital worlds across social media, chatbot, calendar, and AI-companion with preference evolvement over time. The benchmark brings personalization, LLM-powered recommendation, proactiveness, agentic tool use, and geo-temporal reasoning into one framework, anchored in psychology, social-linguistics, and user-behavior theories. It evaluates whether AI agents can infer holistic user understanding from cross-platform evidence, personalize responses, rerank recommendations on social media, follow user steering through natural language, and hold back when personalization would be inappropriate, repetitive, outdated, or unnecessary. PersonaMem-v3 points toward LLM-powered personal intelligent agents that work with existing scalable recommendation infrastructure while making personalization more interactive, agentic, and aligned with how real users experience their digital lives.

  • 14 authors
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Jul 15

Personalized Steering of Large Language Models: Versatile Steering Vectors Through Bi-directional Preference Optimization

Researchers have been studying approaches to steer the behavior of Large Language Models (LLMs) and build personalized LLMs tailored for various applications. While fine-tuning seems to be a direct solution, it requires substantial computational resources and may significantly affect the utility of the original LLM. Recent endeavors have introduced more lightweight strategies, focusing on extracting "steering vectors" to guide the model's output toward desired behaviors by adjusting activations within specific layers of the LLM's transformer architecture. However, such steering vectors are directly extracted from the activations of human preference data and thus often lead to suboptimal results and occasional failures, especially in alignment-related scenarios. This work proposes an innovative approach that could produce more effective steering vectors through bi-directional preference optimization. Our method is designed to allow steering vectors to directly influence the generation probability of contrastive human preference data pairs, thereby offering a more precise representation of the target behavior. By carefully adjusting the direction and magnitude of the steering vector, we enabled personalized control over the desired behavior across a spectrum of intensities. Extensive experimentation across various open-ended generation tasks, particularly focusing on steering AI personas, has validated the efficacy of our approach. Moreover, we comprehensively investigate critical alignment-concerning scenarios, such as managing truthfulness, mitigating hallucination, and addressing jailbreaking attacks. Remarkably, our method can still demonstrate outstanding steering effectiveness across these scenarios. Furthermore, we showcase the transferability of our steering vectors across different models/LoRAs and highlight the synergistic benefits of applying multiple vectors simultaneously.

  • 7 authors
·
Jul 28, 2024

Jailbreaking Open-Weight LLMs via Random Embedding Perturbations

While open-weight models have enjoyed steady progress in capabilities and wide adoption across multiple domains, their safety remains an important concern. One key feature is the ability to refuse or deflect harmful, malicious, or insensitive prompts. In this paper, we expose safety vulnerabilities across six common open-weight LLMs of various sizes that consistently lead to harmful or unsafe responses on the JailbreakBench benchmark dataset. Our proposed attack, Perturbed Embedding Vector (PEV), is a simple and fast "jailbreaking" technique that is cheaper than prior approaches, which typically require gradient computations, per-prompt optimizations, or altering internal weights of the models. PEV just adds independent Gaussian noise in the embedding vector representations of the prompt, with no need for further manipulations. To generate unsafe responses, we repeatedly sample additive noise from this distribution. In our experiments, we observe that the average compute cost to get the first successful attack is up to an order of magnitude less than previous attacks. The first successful jailbreak on a new prompt typically arrives within one minute on every tested model, and PEV generates unsafe responses across all models for all prompts in JailbreakBench. No other tested method achieves such results, despite them taking longer to run. More broadly, we believe that understanding the behavior of LLMs under perturbations in the embedding vectors is an important research direction: while perturbations constitute a major security risk, they can also serve as a valuable tool for exploring the dynamical behavior of such models.

  • 4 authors
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Oct 4

PersonaEval: Are LLM Evaluators Human Enough to Judge Role-Play?

Current role-play studies often rely on unvalidated LLM-as-a-judge paradigms, which may fail to reflect how humans perceive role fidelity. A key prerequisite for human-aligned evaluation is role identification, the ability to recognize who is speaking based on dialogue context. We argue that any meaningful judgment of role-playing quality (how well a character is played) fundamentally depends on first correctly attributing words and actions to the correct persona (who is speaking). We present PersonaEval, the first benchmark designed to test whether LLM evaluators can reliably identify human roles. PersonaEval uses human-authored dialogues from novels, scripts, and video transcripts, challenging models to determine the correct persona according to the conversation context. Our experiments, including a human study, show that even the best-performing LLMs reach only around 69% accuracy, well below the level needed for reliable evaluation. In contrast, human participants perform near ceiling with 90.8% accuracy, highlighting that current LLM evaluators are still not human enough to effectively judge role-play scenarios. To better understand this gap, we examine training-time adaptation and test-time compute, suggesting that reliable evaluation requires more than task-specific tuning, but depends on strong, human-like reasoning abilities in LLM evaluators. We release our benchmark at https://github.com/maple-zhou/PersonaEval.

  • 5 authors
·
Aug 6, 2025

LLM Persona Unlearning

Pre-training equips large language models (LLMs) with a broad repertoire of behavioral patterns associated with roles, styles, values, and goals. Post-training teaches conditional enactment and makes a helpful Assistant the default, but it does not erase alternative modes from the weights; explicit prompts can therefore elicit personas that repeatedly shape judgment, language, and action. In open-weight settings, runtime controls can be removed, motivating persona unlearning: a weight-level edit that makes a designated persona difficult to elicit and enact on unseen contexts. We introduce PersonaUnlearnBench, a model-specific paired benchmark spanning six LLMs from three families and five personas, with aligned forget/retain sets, held-out instruction paraphrases, and four-axis evaluation. The benchmark shows that standard unlearning methods cannot reliably erase the target persona without sacrificing meaningful generation or general utility. We therefore propose PaCE, which compares target and desirable responses to the same questions to locate an internal behavior direction, then trains target-prompt states away from the target mode and toward the matched desirable response. Experiments show that PaCE consistently suppresses target personas with high response quality and useful counterpart behavior, at moderate utility cost. These results establish persona unlearning as a distinct behavior-level editing problem and a practical route toward persistent control of latent LLM response policies.

  • 7 authors
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Oct 9

PersonaX: Multimodal Datasets with LLM-Inferred Behavior Traits

Understanding human behavior traits is central to applications in human-computer interaction, computational social science, and personalized AI systems. Such understanding often requires integrating multiple modalities to capture nuanced patterns and relationships. However, existing resources rarely provide datasets that combine behavioral descriptors with complementary modalities such as facial attributes and biographical information. To address this gap, we present PersonaX, a curated collection of multimodal datasets designed to enable comprehensive analysis of public traits across modalities. PersonaX consists of (1) CelebPersona, featuring 9444 public figures from diverse occupations, and (2) AthlePersona, covering 4181 professional athletes across 7 major sports leagues. Each dataset includes behavioral trait assessments inferred by three high-performing large language models, alongside facial imagery and structured biographical features. We analyze PersonaX at two complementary levels. First, we abstract high-level trait scores from text descriptions and apply five statistical independence tests to examine their relationships with other modalities. Second, we introduce a novel causal representation learning (CRL) framework tailored to multimodal and multi-measurement data, providing theoretical identifiability guarantees. Experiments on both synthetic and real-world data demonstrate the effectiveness of our approach. By unifying structured and unstructured analysis, PersonaX establishes a foundation for studying LLM-inferred behavioral traits in conjunction with visual and biographical attributes, advancing multimodal trait analysis and causal reasoning.

  • 10 authors
·
Sep 14, 2025 2

Best Friends, Not Forever: Evaluating Long-Horizon Persona Collapse and Behavioral Drift in AI Companions

As AI companions increasingly mediate repeated social interaction, users may rely on a stable role and shared history, yet locally acceptable replies do not ensure that either persists. We study two observable long-horizon failures: 'persona collapse', the loss of a deployed role, boundaries, values, or style, and 'behavioral drift', the gradual or recurrent erosion of those properties. We introduce ANCHOR, a controlled synthetic audit that separately measures persona enactment and trajectory recall. The study contains 2,008 conversations spanning 27 personas, nine interaction schedules, three generated memory settings, and four evaluated models. The Identity Probe combines a sealed 102-item questionnaire with turn-level judgments, while the Trajectory Probe scores 110 calibrated counterfactual questions from 35 conversation banks. Our results show that no evaluated model and configuration reliably preserves either dimensions: trajectory accuracy averages only 44.4%, user-state recall remains near four-option chance, and no tested context condition or memory consistently resolves these failures. Questionnaire retention also varies by model and persona facet, disagrees with turn-level behavior, and is sensitive to evaluator choice. These results indicate that current systems do not yet reliably support long-horizon companion continuity and that audits must distinguish persona enactment, trajectory recall, evaluator provenance, and deployment context rather than collapse them into a single trust or stability score.

  • 5 authors
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Jul 29