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Apr 2

UniMixer: A Unified Architecture for Scaling Laws in Recommendation Systems

In recent years, the scaling laws of recommendation models have attracted increasing attention, which govern the relationship between performance and parameters/FLOPs of recommenders. Currently, there are three mainstream architectures for achieving scaling in recommendation models, namely attention-based, TokenMixer-based, and factorization-machine-based methods, which exhibit fundamental differences in both design philosophy and architectural structure. In this paper, we propose a unified scaling architecture for recommendation systems, namely UniMixer, to improve scaling efficiency and establish a unified theoretical framework that unifies the mainstream scaling blocks. By transforming the rule-based TokenMixer to an equivalent parameterized structure, we construct a generalized parameterized feature mixing module that allows the token mixing patterns to be optimized and learned during model training. Meanwhile, the generalized parameterized token mixing removes the constraint in TokenMixer that requires the number of heads to be equal to the number of tokens. Furthermore, we establish a unified scaling module design framework for recommender systems, which bridges the connections among attention-based, TokenMixer-based, and factorization-machine-based methods. To further boost scaling ROI, a lightweight UniMixing module is designed, UniMixing-Lite, which further compresses the model parameters and computational cost while significantly improve the model performance. The scaling curves are shown in the following figure. Extensive offline and online experiments are conducted to verify the superior scaling abilities of UniMixer.

KGAT: Knowledge Graph Attention Network for Recommendation

To provide more accurate, diverse, and explainable recommendation, it is compulsory to go beyond modeling user-item interactions and take side information into account. Traditional methods like factorization machine (FM) cast it as a supervised learning problem, which assumes each interaction as an independent instance with side information encoded. Due to the overlook of the relations among instances or items (e.g., the director of a movie is also an actor of another movie), these methods are insufficient to distill the collaborative signal from the collective behaviors of users. In this work, we investigate the utility of knowledge graph (KG), which breaks down the independent interaction assumption by linking items with their attributes. We argue that in such a hybrid structure of KG and user-item graph, high-order relations --- which connect two items with one or multiple linked attributes --- are an essential factor for successful recommendation. We propose a new method named Knowledge Graph Attention Network (KGAT) which explicitly models the high-order connectivities in KG in an end-to-end fashion. It recursively propagates the embeddings from a node's neighbors (which can be users, items, or attributes) to refine the node's embedding, and employs an attention mechanism to discriminate the importance of the neighbors. Our KGAT is conceptually advantageous to existing KG-based recommendation methods, which either exploit high-order relations by extracting paths or implicitly modeling them with regularization. Empirical results on three public benchmarks show that KGAT significantly outperforms state-of-the-art methods like Neural FM and RippleNet. Further studies verify the efficacy of embedding propagation for high-order relation modeling and the interpretability benefits brought by the attention mechanism.

  • 5 authors
·
May 19, 2019