Daily Papers

With the expanding use of the short-form video format in advertising, social media, entertainment, education and more, there is a need for such media to both captivate and be remembered. Video memorability indicates to us how likely a video is to be remembered by a viewer who has no emotional or personal connection with its content. This paper presents the results of using generative outpainting to expand the screen size of a short-form video with a view to improving its memorability. Advances in machine learning and deep learning are compared and leveraged to understand how extending the borders of video screensizes can affect their memorability to viewers. Using quantitative evaluation we determine the best-performing model for outpainting and the impact of outpainting based on image saliency on video memorability scores

Marketers spend billions of dollars on advertisements, but to what end? At purchase time, if customers cannot recognize the brand for which they saw an ad, the money spent on the ad is essentially wasted. Despite its importance in marketing, until now, there has been no study on the memorability of ads in the ML literature. All previous memorability studies have been conducted on short-term recall on specific content types like object and action videos. On the other hand, the advertising industry only cares about long-term memorability, and ads are almost always highly multimodal. Therefore, we release the first memorability dataset, LAMDBA, consisting of 1749 participants and 2205 ads covering 276 brands. Running statistical tests over different participant subpopulations and ad types, we find many interesting insights into what makes an ad memorable, e.g., fast-moving ads are more memorable than those with slower scenes; people who use ad-blockers remember a lower number of ads than those who don't. Next, we present a novel model, Henry, to predict the memorability of a content which achieves state-of-the-art performance across all prominent literature memorability datasets. Henry shows strong generalization performance with better results in 0-shot on unseen datasets. Finally, with the intent of memorable ad generation, we present a scalable method to build a high-quality memorable ad generation model by leveraging automatically annotated data. Our approach, SEED (Self rEwarding mEmorability Modeling), starts with a language model trained on LAMBDA as seed data and progressively trains the LLM to generate more memorable ads. We show that the generated advertisements have 44\% higher memorability scores than the original ads. Further, we release a large-scale ad dataset, UltraLAMBDA, consisting of 5 million ads with their automatically-assigned memorability scores.

Nowadays, humans are constantly exposed to music, whether through voluntary streaming services or incidental encounters during commercial breaks. Despite the abundance of music, certain pieces remain more memorable and often gain greater popularity. Inspired by this phenomenon, we focus on measuring and predicting music memorability. To achieve this, we collect a new music piece dataset with reliable memorability labels using a novel interactive experimental procedure. We then train baselines to predict and analyze music memorability, leveraging both interpretable features and audio mel-spectrograms as inputs. To the best of our knowledge, we are the first to explore music memorability using data-driven deep learning-based methods. Through a series of experiments and ablation studies, we demonstrate that while there is room for improvement, predicting music memorability with limited data is possible. Certain intrinsic elements, such as higher valence, arousal, and faster tempo, contribute to memorable music. As prediction techniques continue to evolve, real-life applications like music recommendation systems and music style transfer will undoubtedly benefit from this new area of research.

Recently introduced dialogue systems have demonstrated high usability. However, they still fall short of reflecting real-world conversation scenarios. Current dialogue systems exhibit an inability to replicate the dynamic, continuous, long-term interactions involving multiple partners. This shortfall arises because there have been limited efforts to account for both aspects of real-world dialogues: deeply layered interactions over the long-term dialogue and widely expanded conversation networks involving multiple participants. As the effort to incorporate these aspects combined, we introduce Mixed-Session Conversation, a dialogue system designed to construct conversations with various partners in a multi-session dialogue setup. We propose a new dataset called MiSC to implement this system. The dialogue episodes of MiSC consist of 6 consecutive sessions, with four speakers (one main speaker and three partners) appearing in each episode. Also, we propose a new dialogue model with a novel memory management mechanism, called Egocentric Memory Enhanced Mixed-Session Conversation Agent (EMMA). EMMA collects and retains memories from the main speaker's perspective during conversations with partners, enabling seamless continuity in subsequent interactions. Extensive human evaluations validate that the dialogues in MiSC demonstrate a seamless conversational flow, even when conversation partners change in each session. EMMA trained with MiSC is also evaluated to maintain high memorability without contradiction throughout the entire conversation.

Visual perceptual tasks aim to predict human judgment of images (e.g., emotions invoked by images, image quality assessment). Unlike objective tasks such as object/scene recognition, perceptual tasks rely on subjective human assessments, making its data-labeling difficult. The scarcity of such human-annotated data results in small datasets leading to poor generalization. Typically, specialized models were designed for each perceptual task, tailored to its unique characteristics and its own training dataset. We propose a unified architectural framework for solving multiple different perceptual tasks leveraging CLIP as a prior. Our approach is based on recent cognitive findings which indicate that CLIP correlates well with human judgment. While CLIP was explicitly trained to align images and text, it implicitly also learned human inclinations. We attribute this to the inclusion of human-written image captions in CLIP's training data, which contain not only factual image descriptions, but inevitably also human sentiments and emotions. This makes CLIP a particularly strong prior for perceptual tasks. Accordingly, we suggest that minimal adaptation of CLIP suffices for solving a variety of perceptual tasks. Our simple unified framework employs a lightweight adaptation to fine-tune CLIP to each task, without requiring any task-specific architectural changes. We evaluate our approach on three tasks: (i) Image Memorability Prediction, (ii) No-reference Image Quality Assessment, and (iii) Visual Emotion Analysis. Our model achieves state-of-the-art results on all three tasks, while demonstrating improved generalization across different datasets.

Aesthetics serve as an implicit and important criterion in song generation tasks that reflect human perception beyond objective metrics. However, evaluating the aesthetics of generated songs remains a fundamental challenge, as the appreciation of music is highly subjective. Existing evaluation metrics, such as embedding-based distances, are limited in reflecting the subjective and perceptual aspects that define musical appeal. To address this issue, we introduce SongEval, the first open-source, large-scale benchmark dataset for evaluating the aesthetics of full-length songs. SongEval includes over 2,399 songs in full length, summing up to more than 140 hours, with aesthetic ratings from 16 professional annotators with musical backgrounds. Each song is evaluated across five key dimensions: overall coherence, memorability, naturalness of vocal breathing and phrasing, clarity of song structure, and overall musicality. The dataset covers both English and Chinese songs, spanning nine mainstream genres. Moreover, to assess the effectiveness of song aesthetic evaluation, we conduct experiments using SongEval to predict aesthetic scores and demonstrate better performance than existing objective evaluation metrics in predicting human-perceived musical quality.