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Sep 7

Capacity Constrained Influence Maximization in Social Networks

Influence maximization (IM) aims to identify a small number of influential individuals to maximize the information spread and finds applications in various fields. It was first introduced in the context of viral marketing, where a company pays a few influencers to promote the product. However, apart from the cost factor, the capacity of individuals to consume content poses challenges for implementing IM in real-world scenarios. For example, players on online gaming platforms can only interact with a limited number of friends. In addition, we observe that in these scenarios, (i) the initial adopters of promotion are likely to be the friends of influencers rather than the influencers themselves, and (ii) existing IM solutions produce sub-par results with high computational demands. Motivated by these observations, we propose a new IM variant called capacity constrained influence maximization (CIM), which aims to select a limited number of influential friends for each initial adopter such that the promotion can reach more users. To solve CIM effectively, we design two greedy algorithms, MG-Greedy and RR-Greedy, ensuring the 1/2-approximation ratio. To improve the efficiency, we devise the scalable implementation named RR-OPIM+ with (1/2-epsilon)-approximation and near-linear running time. We extensively evaluate the performance of 9 approaches on 6 real-world networks, and our solutions outperform all competitors in terms of result quality and running time. Additionally, we deploy RR-OPIM+ to online game scenarios, which improves the baseline considerably.

  • 6 authors
·
May 31, 2023

Data Attribution for Diffusion Models: Timestep-induced Bias in Influence Estimation

Data attribution methods trace model behavior back to its training dataset, offering an effective approach to better understand ''black-box'' neural networks. While prior research has established quantifiable links between model output and training data in diverse settings, interpreting diffusion model outputs in relation to training samples remains underexplored. In particular, diffusion models operate over a sequence of timesteps instead of instantaneous input-output relationships in previous contexts, posing a significant challenge to extend existing frameworks to diffusion models directly. Notably, we present Diffusion-TracIn that incorporates this temporal dynamics and observe that samples' loss gradient norms are highly dependent on timestep. This trend leads to a prominent bias in influence estimation, and is particularly noticeable for samples trained on large-norm-inducing timesteps, causing them to be generally influential. To mitigate this effect, we introduce Diffusion-ReTrac as a re-normalized adaptation that enables the retrieval of training samples more targeted to the test sample of interest, facilitating a localized measurement of influence and considerably more intuitive visualization. We demonstrate the efficacy of our approach through various evaluation metrics and auxiliary tasks, reducing the amount of generally influential samples to 1{3} of its original quantity.

  • 4 authors
·
Jan 17, 2024

Will AI shape the way we speak? The emerging sociolinguistic influence of synthetic voices

The growing prevalence of conversational voice interfaces, powered by developments in both speech and language technologies, raises important questions about their influence on human communication. While written communication can signal identity through lexical and stylistic choices, voice-based interactions inherently amplify socioindexical elements - such as accent, intonation, and speech style - which more prominently convey social identity and group affiliation. There is evidence that even passive media such as television is likely to influence the audience's linguistic patterns. Unlike passive media, conversational AI is interactive, creating a more immersive and reciprocal dynamic that holds a greater potential to impact how individuals speak in everyday interactions. Such heightened influence can be expected to arise from phenomena such as acoustic-prosodic entrainment and linguistic accommodation, which occur naturally during interaction and enable users to adapt their speech patterns in response to the system. While this phenomenon is still emerging, its potential societal impact could provide organisations, movements, and brands with a subtle yet powerful avenue for shaping and controlling public perception and social identity. We argue that the socioindexical influence of AI-generated speech warrants attention and should become a focus of interdisciplinary research, leveraging new and existing methodologies and technologies to better understand its implications.

  • 4 authors
·
Apr 14, 2025

Studying Large Language Model Generalization with Influence Functions

When trying to gain better visibility into a machine learning model in order to understand and mitigate the associated risks, a potentially valuable source of evidence is: which training examples most contribute to a given behavior? Influence functions aim to answer a counterfactual: how would the model's parameters (and hence its outputs) change if a given sequence were added to the training set? While influence functions have produced insights for small models, they are difficult to scale to large language models (LLMs) due to the difficulty of computing an inverse-Hessian-vector product (IHVP). We use the Eigenvalue-corrected Kronecker-Factored Approximate Curvature (EK-FAC) approximation to scale influence functions up to LLMs with up to 52 billion parameters. In our experiments, EK-FAC achieves similar accuracy to traditional influence function estimators despite the IHVP computation being orders of magnitude faster. We investigate two algorithmic techniques to reduce the cost of computing gradients of candidate training sequences: TF-IDF filtering and query batching. We use influence functions to investigate the generalization patterns of LLMs, including the sparsity of the influence patterns, increasing abstraction with scale, math and programming abilities, cross-lingual generalization, and role-playing behavior. Despite many apparently sophisticated forms of generalization, we identify a surprising limitation: influences decay to near-zero when the order of key phrases is flipped. Overall, influence functions give us a powerful new tool for studying the generalization properties of LLMs.

  • 17 authors
·
Aug 7, 2023

Chain-of-Thought Monitoring Can Be Unreliable in Implicit-Influence Settings

Chain-of-thought (CoT) monitoring is increasingly treated as an important safety layer for frontier reasoning models. Most monitorability evaluations study explicit-influence settings: setups where the prompt directly incentivizes the model to hide something, e.g., by instructing it to perform a hidden side-task. A complementary axis for CoT-monitor evaluations is implicit-influence settings, where the prompt contains no instruction to hide, but the model's behavior is still shaped by features of the task or context, e.g. an irrelevant detail about a candidate that biases a hiring rating. We introduce the first benchmark that directly compares CoT monitorability under the two regimes. We test how model behavior changes in the presence of a nudge to choose a particular option. The nudge is delivered either as a casual aside (implicit), or as a direct instruction to act on the nudge and to conceal having done so (explicit). The benchmark spans four task formats (binary choice, numeric rating, multiple-choice QA, open-ended coding) and seven frontier extended-thinking models. Under explicit influence, a CoT monitor detects 60-94% of behavior shifts: even models instructed to conceal it leak the instruction into their CoT. Under implicit influence, the same factors still shift behavior, but detection falls by 41-46 percentage points in two of our four settings. Realistic system-prompt additions (of the kind a developer might deploy to reduce off-topic bias) lower implicit detection further, to as low as 5%, while preserving the behavioral influence itself. These results suggest that monitorability estimates obtained in explicit-influence settings may over-estimate monitorability, and that monitorability can be further decreased by well-intentioned deployment choices. Our benchmark and code are available at https://github.com/agatha-duzan/implicit-vs-explicit-influence

  • 2 authors
·
Aug 4