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Jun 4

Scaling User Modeling: Large-scale Online User Representations for Ads Personalization in Meta

Effective user representations are pivotal in personalized advertising. However, stringent constraints on training throughput, serving latency, and memory, often limit the complexity and input feature set of online ads ranking models. This challenge is magnified in extensive systems like Meta's, which encompass hundreds of models with diverse specifications, rendering the tailoring of user representation learning for each model impractical. To address these challenges, we present Scaling User Modeling (SUM), a framework widely deployed in Meta's ads ranking system, designed to facilitate efficient and scalable sharing of online user representation across hundreds of ads models. SUM leverages a few designated upstream user models to synthesize user embeddings from massive amounts of user features with advanced modeling techniques. These embeddings then serve as inputs to downstream online ads ranking models, promoting efficient representation sharing. To adapt to the dynamic nature of user features and ensure embedding freshness, we designed SUM Online Asynchronous Platform (SOAP), a latency free online serving system complemented with model freshness and embedding stabilization, which enables frequent user model updates and online inference of user embeddings upon each user request. We share our hands-on deployment experiences for the SUM framework and validate its superiority through comprehensive experiments. To date, SUM has been launched to hundreds of ads ranking models in Meta, processing hundreds of billions of user requests daily, yielding significant online metric gains and improved infrastructure efficiency.

  • 20 authors
·
Nov 15, 2023

Optimizing Speculative Decoding for Serving Large Language Models Using Goodput

Reducing the inference latency of large language models (LLMs) is crucial, and speculative decoding (SD) stands out as one of the most effective techniques. Rather than letting the LLM generate all tokens directly, speculative decoding employs effective proxies to predict potential outputs, which are then verified by the LLM without compromising the generation quality. Yet, deploying SD in real online LLM serving systems (with continuous batching) does not always yield improvement -- under higher request rates or low speculation accuracy, it paradoxically increases latency. Furthermore, there is no best speculation length work for all workloads under different system loads. Based on the observations, we develop a dynamic framework SmartSpec. SmartSpec dynamically determines the best speculation length for each request (from 0, i.e., no speculation, to many tokens) -- hence the associated speculative execution costs -- based on a new metric called goodput, which characterizes the current observed load of the entire system and the speculation accuracy. We show that SmartSpec consistently reduces average request latency by up to 3.2x compared to non-speculative decoding baselines across different sizes of target models, draft models, request rates, and datasets. Moreover, SmartSpec can be applied to different styles of speculative decoding, including traditional, model-based approaches as well as model-free methods like prompt lookup and tree-style decoding.

  • 10 authors
·
Jun 20, 2024 2

When RL Meets Adaptive Speculative Training: A Unified Training-Serving System

Speculative decoding can significantly accelerate LLM serving, yet most deployments today disentangle speculator training from serving, treating speculator training as a standalone offline modeling problem. We show that this decoupled formulation introduces substantial deployment and adaptation lag: (1) high time-to-serve, since a speculator must be trained offline for a considerable period before deployment; (2) delayed utility feedback, since the true end-to-end decoding speedup is only known after training and cannot be inferred reliably from acceptance rate alone due to model-architecture and system-level overheads; and (3) domain-drift degradation, as the target model is repurposed to new domains and the speculator becomes stale and less effective. To address these issues, we present Aurora, a unified training-serving system that closes the loop by continuously learning a speculator directly from live inference traces. Aurora reframes online speculator learning as an asynchronous reinforcement-learning problem: accepted tokens provide positive feedback, while rejected speculator proposals provide implicit negative feedback that we exploit to improve sample efficiency. Our design integrates an SGLang-based inference server with an asynchronous training server, enabling hot-swapped speculator updates without service interruption. Crucially, Aurora supports day-0 deployment: a speculator can be served immediately and rapidly adapted to live traffic, improving system performance while providing immediate utility feedback. Across experiments, Aurora achieves a 1.5x day-0 speedup on recently released frontier models (e.g., MiniMax M2.1 229B and Qwen3-Coder-Next 80B). Aurora also adapts effectively to distribution shifts in user traffic, delivering an additional 1.25x speedup over a well-trained but static speculator on widely used models (e.g., Qwen3 and Llama3).

  • 18 authors
·
Feb 6

Sampling Is All You Need on Modeling Long-Term User Behaviors for CTR Prediction

Rich user behavior data has been proven to be of great value for Click-Through Rate (CTR) prediction applications, especially in industrial recommender, search, or advertising systems. However, it's non-trivial for real-world systems to make full use of long-term user behaviors due to the strict requirements of online serving time. Most previous works adopt the retrieval-based strategy, where a small number of user behaviors are retrieved first for subsequent attention. However, the retrieval-based methods are sub-optimal and would cause more or less information losses, and it's difficult to balance the effectiveness and efficiency of the retrieval algorithm. In this paper, we propose SDIM (Sampling-based Deep Interest Modeling), a simple yet effective sampling-based end-to-end approach for modeling long-term user behaviors. We sample from multiple hash functions to generate hash signatures of the candidate item and each item in the user behavior sequence, and obtain the user interest by directly gathering behavior items associated with the candidate item with the same hash signature. We show theoretically and experimentally that the proposed method performs on par with standard attention-based models on modeling long-term user behaviors, while being sizable times faster. We also introduce the deployment of SDIM in our system. Specifically, we decouple the behavior sequence hashing, which is the most time-consuming part, from the CTR model by designing a separate module named BSE (behavior Sequence Encoding). BSE is latency-free for the CTR server, enabling us to model extremely long user behaviors. Both offline and online experiments are conducted to demonstrate the effectiveness of SDIM. SDIM now has been deployed online in the search system of Meituan APP.

  • 7 authors
·
May 20, 2022

POLAR: Online Learning for LoRA Adapter Caching and Routing in Edge LLM Serving

Edge deployment of large language models (LLMs) increasingly relies on libraries of lightweight LoRA adapters, yet GPU/DRAM can keep only a small resident subset at a time. Serving a request through a non-resident adapter requires paging its weights from storage, incurring measurable latency. This creates a two-timescale online control problem: on a slow timescale, the system selects which adapters remain resident in fast memory, while on a fast timescale it routes each request to an adapter whose context-dependent utility is unknown a priori. The two decisions are tightly coupled: the cache determines the cost of exploration, and the router determines which adapters receive informative feedback. We formulate this joint caching-and-routing problem as a two-timescale contextual bandit and propose POLAR (Paging and Online Learning for Adapter Routing). POLAR pairs a cache-aware LinUCB router with an epoch-based cache controller. We study two variants. A fixed-epoch version provides a robust baseline with worst-case regret guarantees under arbitrary contexts. An epoch-doubling version, POLAR+, adds forced exploration and improved cache optimization to achieve mathcal{O}(dNT+KT) sublinear regret under stochastic regularity and cacheability conditions, where N is the adapter count, K the cache size, d the context dimension, and T the horizon. The routing term matches the standard contextual-bandit rate up to logarithmic factors, showing that the memory hierarchy does not fundamentally slow routing learning. Experiments using 15 real LoRA adapters for Qwen2.5-7B together with measured GPU paging latencies show that adaptive cache control substantially outperforms non-adaptive baselines and exhibits scaling trends consistent with the theory.

  • 2 authors
·
Apr 16

FASER: Fine-Grained Phase Management for Speculative Decoding in Dynamic LLM Serving

Speculative decoding (SD) is a widely used approach for accelerating decode-heavy LLM inference workloads. While online inference workloads are highly dynamic, existing SD systems are rigid and take a coarse-grained approach to SD management. They typically set the speculative token length for an entire batch and serialize the execution of the draft and verification phases. Consequently, these systems fall short at adapting to volatile online inference traffic. Under low load, they exhibit prolonged latency because the draft phase blocks the verification phase for the entire batch, leaving GPU computing resources underutilized. Conversely, under high load, they waste computation on rejected tokens during the verification phase, overloading GPU resources. We introduce FASER, a novel system that features fine-grained SD phase management. First, FASER minimizes computational waste by dynamically adjusting the speculative length for each request within a continuous batch and by performing early pruning of rejected tokens inside the verification phase. Second, FASER breaks the verification phase into frontiers, or chunks, to overlap them with the draft phase. This overlap is achieved via fine-grained spatial multiplexing with minimal resource interference. Our FASER prototype in vLLM improves throughput by up to 53% and reduces latency by up to 1.92times compared to state-of-the-art systems.

  • 4 authors
·
Apr 21

MinT: Managed Infrastructure for Training and Serving Millions of LLMs

We present MindLab Toolkit (MinT), a managed infrastructure system for Low-Rank Adaptation (LoRA) post-training and online serving. MinT targets a setting where many trained policies are produced over a small number of expensive base-model deployments. Instead of materializing each policy as a merged full checkpoint, MinT keeps the base model resident and moves exported LoRA adapter revisions through rollout, update, export, evaluation, serving, and rollback, hiding distributed training, serving, scheduling, and data movement behind a service interface. MinT scales this path along three axes. Scale Up extends LoRA RL to frontier-scale dense and MoE architectures, including MLA and DSA attention paths, with training and serving validated beyond 1T total parameters. Scale Down moves only the exported LoRA adapter, which can be under 1% of base-model size in rank-1 settings; adapter-only handoff reduces the measured step by 18.3x on a 4B dense model and 2.85x on a 30B MoE, while concurrent multi-policy GRPO shortens wall time by 1.77x and 1.45x without raising peak memory. Scale Out separates durable policy addressability from CPU/GPU working sets: a tensor-parallel deployment supports 10^6-scale addressable catalogs (measured single-engine sweeps through 100K) and thousand-adapter active waves at cluster scale, with cold loading treated as scheduled service work and packed MoE LoRA tensors improving live engine loading by 8.5-8.7x. MinT thus manages million-scale LoRA policy catalogs while training and serving selected adapter revisions over shared 1T-class base models.

mindlab-research Mind Lab
·
May 12 4

DAS: Dual-Aligned Semantic IDs Empowered Industrial Recommender System

Semantic IDs are discrete identifiers generated by quantizing the Multi-modal Large Language Models (MLLMs) embeddings, enabling efficient multi-modal content integration in recommendation systems. However, their lack of collaborative signals results in a misalignment with downstream discriminative and generative recommendation objectives. Recent studies have introduced various alignment mechanisms to address this problem, but their two-stage framework design still leads to two main limitations: (1) inevitable information loss during alignment, and (2) inflexibility in applying adaptive alignment strategies, consequently constraining the mutual information maximization during the alignment process. To address these limitations, we propose a novel and flexible one-stage Dual-Aligned Semantic IDs (DAS) method that simultaneously optimizes quantization and alignment, preserving semantic integrity and alignment quality while avoiding the information loss typically associated with two-stage methods. Meanwhile, DAS achieves more efficient alignment between the semantic IDs and collaborative signals, with the following two innovative and effective approaches: (1) Multi-view Constrative Alignment: To maximize mutual information between semantic IDs and collaborative signals, we first incorporate an ID-based CF debias module, and then design three effective contrastive alignment methods: dual user-to-item (u2i), dual item-to-item/user-to-user (i2i/u2u), and dual co-occurrence item-to-item/user-to-user (i2i/u2u). (2) Dual Learning: By aligning the dual quantizations of users and ads, the constructed semantic IDs for users and ads achieve stronger alignment. Finally, we conduct extensive offline experiments and online A/B tests to evaluate DAS's effectiveness, which is now successfully deployed across various advertising scenarios at Kuaishou App, serving over 400 million users daily.

  • 6 authors
·
Aug 14, 2025

BlockLLM: Multi-tenant Finer-grained Serving for Large Language Models

The growing demand for Large Language Models (LLMs) across diverse applications has prompted a paradigm shift in the design of deep learning serving systems. Deploying LLMs, especially in multi-tenant environments, presents considerable challenges due to their high computational and memory demands. We present BlockLLM, a serving system that exploits the potential of sharing components among fine-tuned LLM models to offer an efficient and flexible solution for LLM workloads. BlockLLM partitions the models into finer-grained blocks to enable the reuse of model components and independent provisioning to improve the computation efficiency. BlockLLM consists of an offline block zoo, for storing the blocks, and an online system to serve the requests through chains of blocks. It offers multi-fold flexibility: (1) Adaptive assembly of block chains on-the-fly is achieved with the help of equivalence evaluation among blocks in the zoo. (2) We enable per-block batch size and configure best-effort KV cache coordination at individual block level. (3) We adopt speculative execution and locality-aware block placement to mitigate the communication costs from dynamic block resource allocation. Our evaluation demonstrates that BlockLLM reduces memory and storage footprints and improves computation efficiency, outperforming existing serving approach in 95\%ile latency and GPU utilization by 33.5\% and 20.1\%, respectively.

  • 4 authors
·
Apr 28, 2024

Deep Interest Network for Click-Through Rate Prediction

Click-through rate prediction is an essential task in industrial applications, such as online advertising. Recently deep learning based models have been proposed, which follow a similar Embedding\&MLP paradigm. In these methods large scale sparse input features are first mapped into low dimensional embedding vectors, and then transformed into fixed-length vectors in a group-wise manner, finally concatenated together to fed into a multilayer perceptron (MLP) to learn the nonlinear relations among features. In this way, user features are compressed into a fixed-length representation vector, in regardless of what candidate ads are. The use of fixed-length vector will be a bottleneck, which brings difficulty for Embedding\&MLP methods to capture user's diverse interests effectively from rich historical behaviors. In this paper, we propose a novel model: Deep Interest Network (DIN) which tackles this challenge by designing a local activation unit to adaptively learn the representation of user interests from historical behaviors with respect to a certain ad. This representation vector varies over different ads, improving the expressive ability of model greatly. Besides, we develop two techniques: mini-batch aware regularization and data adaptive activation function which can help training industrial deep networks with hundreds of millions of parameters. Experiments on two public datasets as well as an Alibaba real production dataset with over 2 billion samples demonstrate the effectiveness of proposed approaches, which achieve superior performance compared with state-of-the-art methods. DIN now has been successfully deployed in the online display advertising system in Alibaba, serving the main traffic.

  • 10 authors
·
Jun 21, 2017

BurstGPT: A Real-world Workload Dataset to Optimize LLM Serving Systems

Serving systems for Large Language Models (LLMs) are often optimized to improve quality of service (QoS) and throughput. However, due to the lack of open-source LLM serving workloads, these systems are frequently evaluated under unrealistic workload assumptions. Consequently, performance may degrade when systems are deployed in real-world scenarios. This work presents BurstGPT, an LLM serving workload with 10.31 million traces from regional Azure OpenAI GPT services over 213 days. BurstGPT captures LLM serving characteristics from user, model and system perspectives: (1) User request concurrency: burstiness variations of requests in Azure OpenAI GPT services, revealing diversified concurrency patterns in different services and model types. (2) User conversation patterns: counts and intervals within conversations for service optimizations. (3) Model response lengths: auto-regressive serving processes of GPT models, showing statistical relations between requests and their responses. (4) System response failures: failures of conversation and API services, showing intensive resource needs and limited availability of LLM services in Azure. The details of the characteristics can serve multiple purposes in LLM serving optimizations, such as system evaluation and trace provisioning. In our demo evaluation with BurstGPT, frequent variations in BurstGPT reveal declines in efficiency, stability, or reliability in realistic LLM serving. We identify that the generalization of KV cache management, scheduling and disaggregation optimizations can be improved under realistic workload evaluations. BurstGPT is publicly available now at https://github.com/HPMLL/BurstGPT and is widely used to develop prototypes of LLM serving frameworks in the industry.

  • 14 authors
·
Jan 31, 2024

vLLM-Omni: Fully Disaggregated Serving for Any-to-Any Multimodal Models

Any-to-any multimodal models that jointly handle text, images, video, and audio represent a significant advance in multimodal AI. However, their complex architectures (typically combining multiple autoregressive LLMs, diffusion transformers, and other specialized components) pose substantial challenges for efficient model serving. Existing serving systems are mainly tailored to a single paradigm, such as autoregressive LLMs for text generation or diffusion transformers for visual generation. They lack support for any-to-any pipelines that involve multiple interconnected model components. As a result, developers must manually handle cross-stage interactions, leading to huge performance degradation. We present vLLM-Omni, a fully disaggregated serving system for any-to-any models. vLLM-Omni features a novel stage abstraction that enables users to decompose complex any-to-any architectures into interconnected stages represented as a graph, and a disaggregated stage execution backend that optimizes resource utilization and throughput across stages. Each stage is independently served by an LLM or diffusion engine with per-stage request batching, flexible GPU allocation, and unified inter-stage connectors for data routing. Experimental results demonstrate that vLLM-Omni reduces job completion time (JCT) by up to 91.4% compared to baseline methods. The code is public available at https://github.com/vllm-project/vllm-omni.

  • 16 authors
·
Feb 1

An Algorithm for Recommending Groceries Based on an Item Ranking Method

This research proposes a new recommender system algorithm for online grocery shopping. The algorithm is based on the perspective that, since the grocery items are usually bought in bulk, a grocery recommender system should be capable of recommending the items in bulk. The algorithm figures out the possible dishes a user may cook based on the items added to the basket and recommends the ingredients accordingly. Our algorithm does not depend on the user ratings. Customers usually do not have the patience to rate the groceries they purchase. Therefore, algorithms that are not dependent on user ratings need to be designed. Instead of using a brute force search, this algorithm limits the search space to a set of only a few probably food categories. Each food category consists of several food subcategories. For example, "fried rice" and "biryani" are food subcategories that belong to the food category "rice". For each food category, items are ranked according to how well they can differentiate a food subcategory. To each food subcategory in the activated search space, this algorithm attaches a score. The score is calculated based on the rank of the items added to the basket. Once the score exceeds a threshold value, its corresponding subcategory gets activated. The algorithm then uses a basket-to-recipe similarity measure to identify the best recipe matches within the activated subcategories only. This reduces the search space to a great extent. We may argue that this algorithm is similar to the content-based recommender system in some sense, but it does not suffer from the limitations like limited content, over-specialization, or the new user problem.

  • 2 authors
·
May 3, 2021

Online Matching: A Real-time Bandit System for Large-scale Recommendations

The last decade has witnessed many successes of deep learning-based models for industry-scale recommender systems. These models are typically trained offline in a batch manner. While being effective in capturing users' past interactions with recommendation platforms, batch learning suffers from long model-update latency and is vulnerable to system biases, making it hard to adapt to distribution shift and explore new items or user interests. Although online learning-based approaches (e.g., multi-armed bandits) have demonstrated promising theoretical results in tackling these challenges, their practical real-time implementation in large-scale recommender systems remains limited. First, the scalability of online approaches in servicing a massive online traffic while ensuring timely updates of bandit parameters poses a significant challenge. Additionally, exploring uncertainty in recommender systems can easily result in unfavorable user experience, highlighting the need for devising intricate strategies that effectively balance the trade-off between exploitation and exploration. In this paper, we introduce Online Matching: a scalable closed-loop bandit system learning from users' direct feedback on items in real time. We present a hybrid "offline + online" approach for constructing this system, accompanied by a comprehensive exposition of the end-to-end system architecture. We propose Diag-LinUCB -- a novel extension of the LinUCB algorithm -- to enable distributed updates of bandits parameter in a scalable and timely manner. We conduct live experiments in YouTube and show that Online Matching is able to enhance the capabilities of fresh content discovery and item exploration in the present platform.

  • 9 authors
·
Jul 29, 2023

AI-based Resource Allocation: Reinforcement Learning for Adaptive Auto-scaling in Serverless Environments

Serverless computing has emerged as a compelling new paradigm of cloud computing models in recent years. It promises the user services at large scale and low cost while eliminating the need for infrastructure management. On cloud provider side, flexible resource management is required to meet fluctuating demand. It can be enabled through automated provisioning and deprovisioning of resources. A common approach among both commercial and open source serverless computing platforms is workload-based auto-scaling, where a designated algorithm scales instances according to the number of incoming requests. In the recently evolving serverless framework Knative a request-based policy is proposed, where the algorithm scales resources by a configured maximum number of requests that can be processed in parallel per instance, the so-called concurrency. As we show in a baseline experiment, this predefined concurrency level can strongly influence the performance of a serverless application. However, identifying the concurrency configuration that yields the highest possible quality of service is a challenging task due to various factors, e.g. varying workload and complex infrastructure characteristics, influencing throughput and latency. While there has been considerable research into intelligent techniques for optimizing auto-scaling for virtual machine provisioning, this topic has not yet been discussed in the area of serverless computing. For this reason, we investigate the applicability of a reinforcement learning approach, which has been proven on dynamic virtual machine provisioning, to request-based auto-scaling in a serverless framework. Our results show that within a limited number of iterations our proposed model learns an effective scaling policy per workload, improving the performance compared to the default auto-scaling configuration.

  • 3 authors
·
May 28, 2020

FastSwitch: Optimizing Context Switching Efficiency in Fairness-aware Large Language Model Serving

Serving numerous users and requests concurrently requires good fairness in Large Language Models (LLMs) serving system. This ensures that, at the same cost, the system can meet the Service Level Objectives (SLOs) of more users , such as time to first token (TTFT) and time between tokens (TBT), rather than allowing a few users to experience performance far exceeding the SLOs. To achieve better fairness, the preemption-based scheduling policy dynamically adjusts the priority of each request to maintain balance during runtime. However, existing systems tend to overly prioritize throughput, overlooking the overhead caused by preemption-induced context switching, which is crucial for maintaining fairness through priority adjustments. In this work, we identify three main challenges that result in this overhead. 1) Inadequate I/O utilization. 2) GPU idleness. 3) Unnecessary I/O transmission during multi-turn conversations. Our key insight is that the block-based KV cache memory policy in existing systems, while achieving near-zero memory waste, leads to discontinuity and insufficient granularity in the KV cache memory. To respond, we introduce FastSwitch, a fairness-aware serving system that not only aligns with existing KV cache memory allocation policy but also mitigates context switching overhead. Our evaluation shows that FastSwitch outperforms the state-of-the-art LLM serving system vLLM with speedups of 1.4-11.2x across different tail TTFT and TBT.

  • 3 authors
·
Nov 27, 2024

Efficient and Responsible Adaptation of Large Language Models for Robust and Equitable Top-k Recommendations

Conventional recommendation systems (RSs) are typically optimized to enhance performance metrics uniformly across all training samples, inadvertently overlooking the needs of diverse user populations. The performance disparity among various populations can harm the model's robustness to sub-populations due to the varying user properties. While large language models (LLMs) show promise in enhancing RS performance, their practical applicability is hindered by high costs, inference latency, and degraded performance on long user queries. To address these challenges, we propose a hybrid task allocation framework designed to promote social good by equitably serving all user groups. By adopting a two-phase approach, we promote a strategic assignment of tasks for efficient and responsible adaptation of LLMs. Our strategy works by first identifying the weak and inactive users that receive a suboptimal ranking performance by RSs. Next, we use an in-context learning approach for such users, wherein each user interaction history is contextualized as a distinct ranking task. We evaluate our hybrid framework by incorporating eight different recommendation algorithms and three different LLMs -- both open and close-sourced. Our results on three real-world datasets show a significant reduction in weak users and improved robustness to subpopulations without disproportionately escalating costs.

  • 4 authors
·
Jan 8, 2025

WebCloud: Recruiting web browsers for content distribution

We are at the beginning of a shift in how content is created and exchanged over the web. While content was previously created primarily by a small set of entities, today, individual users -- empowered by devices like digital cameras and services like online social networks -- are creating content that represents a significant fraction of Internet traffic. As a result, content today is increasingly generated and exchanged at the edge of the network. Unfortunately, the existing techniques and infrastructure that are still used to serve this content, such as centralized content distribution networks, are ill-suited for these new patterns of content exchange. In this paper, we take a first step towards addressing this situation by introducing WebCloud, a content distribution system for online social networking sites that works by re- purposing web browsers to help serve content. In other words, when a user browses content, WebCloud tries to fetch it from one of that user's friend's browsers, instead of from the social networking site. The result is a more direct exchange of content ; essentially, WebCloud leverages the spatial and temporal locality of interest between social network users. Because WebCloud is built using techniques already present in many web browsers, it can be applied today to many social networking sites. We demonstrate the practicality of WebCloud with microbenchmarks, simulations, and a prototype deployment.

  • 6 authors
·
Sep 17, 2011