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| <h1 class="text-xl font-bold">Universidade de Coimbra</h1> | |
| <p class="text-gray-300 text-sm">Relatórios de Advertising 2025 - Black Monster Media</p> | |
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| <i data-feather="home" class="mr-2"></i> Voltar ao Início | |
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| <h1 class="text-3xl md:text-4xl font-bold">Atratividade</h1> | |
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| <p class="text-xl mb-8 max-w-3xl mx-auto" data-aos="fade-up"> | |
| Campanha realizada entre <strong>21 de maio</strong> e <strong>22 de setembro de 2025</strong> | |
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| <h3 class="text-2xl font-bold text-gray-800 mb-2">€13.959,02</h3> | |
| <p class="text-gray-600">Investimento Total</p> | |
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| <!-- Total Impressions --> | |
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| <h3 class="text-2xl font-bold text-gray-800 mb-2">13.141.268</h3> | |
| <p class="text-gray-600">Total de Impressões</p> | |
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| <!-- Total Clicks --> | |
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| <h3 class="text-2xl font-bold text-gray-800 mb-2">118.245</h3> | |
| <p class="text-gray-600">Total de Cliques</p> | |
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| <h2 class="text-xl font-bold text-gray-800 leading-tight">LinkedIn</h2> | |
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| <dl class="metrics space-y-3"> | |
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| <dt>Período:</dt> | |
| <dd>21 mai – 22 set 2025</dd> | |
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| <div class="metric"> | |
| <dt>Investimento:</dt> | |
| <dd>€1.017,90</dd> | |
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| <dt>Impressões:</dt> | |
| <dd>82.572</dd> | |
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| <div class="metric"> | |
| <dt>CPM:</dt> | |
| <dd>€12,33</dd> | |
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| <div class="metric"> | |
| <dt>Cliques:</dt> | |
| <dd>610</dd> | |
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| <div class="metric"> | |
| <dt>CTR:</dt> | |
| <dd class="text-green-600">0,74%</dd> | |
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| <h2 class="text-xl font-bold text-gray-800 leading-tight">Google Ads</h2> | |
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| <dl class="metrics space-y-3"> | |
| <div class="metric"><dt>Período:</dt><dd>21 mai – 22 set 2025</dd></div> | |
| <div class="metric"><dt>Investimento:</dt><dd>€5.431,42</dd></div> | |
| <div class="metric"><dt>Impressões:</dt><dd>3.988.565</dd></div> | |
| <div class="metric"><dt>Cliques:</dt><dd>71.605</dd></div> | |
| <div class="metric"><dt>CPC:</dt><dd>€0,08</dd></div> | |
| <div class="metric"><dt>CTR:</dt><dd class="text-green-600">1,79%</dd></div> | |
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| <h2 class="text-xl font-bold text-gray-800 leading-tight">Meta (Facebook + Instagram)</h2> | |
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| <dl class="metrics space-y-3"> | |
| <div class="metric"><dt>Período:</dt><dd>21 mai – 22 set 2025</dd></div> | |
| <div class="metric"><dt>Investimento:</dt><dd>€5.320,96</dd></div> | |
| <div class="metric"><dt>Alcance:</dt><dd>1.596.922</dd></div> | |
| <div class="metric"><dt>Impressões:</dt><dd>5.399.160</dd></div> | |
| <div class="metric"><dt>Link Clicks:</dt><dd>29.223</dd></div> | |
| <div class="metric"><dt>CTR:</dt><dd class="text-green-600">1,82%</dd></div> | |
| <div class="metric"><dt>CPC:</dt><dd>€0,18</dd></div> | |
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| <dl class="metrics space-y-3"> | |
| <div class="metric"><dt>Período:</dt><dd>21 mai – 22 set 2025</dd></div> | |
| <div class="metric"><dt>Investimento:</dt><dd>€2.188,74</dd></div> | |
| <div class="metric"><dt>Impressões:</dt><dd>3.670.971</dd></div> | |
| <div class="metric"><dt>Alcance:</dt><dd>301.516</dd></div> | |
| <div class="metric"><dt>Cliques:</dt><dd>16.807</dd></div> | |
| <div class="metric"><dt>CPC:</dt><dd>€0,13</dd></div> | |
| <div class="metric"><dt>CTR:</dt><dd class="text-green-600">0,46%</dd></div> | |
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| <h2 class="text-2xl font-bold text-gray-800">Observações</h2> | |
| </div> | |
| <div class="space-y-4 text-gray-700"> | |
| <p>📊 <strong>Investimento diversificado:</strong> Campanha abrangente em 4 plataformas diferentes.</p> | |
| <p>🎯 <strong>Alto alcance:</strong> Mais de 13 milhões de impressões alcançadas.</p> | |
| <p>💰 <strong>CPC eficiente:</strong> Custos por clique muito competitivos em todas as plataformas.</p> | |
| <p>📈 <strong>CTR sólido:</strong> Taxas de click-through consistentes, especialmente no Google Ads e Meta.</p> | |
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| <h2 class="text-2xl font-bold text-gray-800">Clipping</h2> | |
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| <a href="https://marketeer.sapo.pt/a-universidade-de-coimbra-nao-e-vidente-mas-agora-mostra-o-futuro/" target="_blank" rel="noopener noreferrer" | |
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| <p class="text-sm text-gray-500">Marketeer</p> | |
| <h3 class="mt-1 font-semibold text-gray-800 group-hover:text-uc-blue"> | |
| A Universidade de Coimbra não é vidente, mas agora mostra o futuro | |
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| <a href="https://www.diariocoimbra.pt/2025/06/02/universidade-de-coimbra-provoca-futuros-alunos/" target="_blank" rel="noopener noreferrer" | |
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| <p class="text-sm text-gray-500">Diário de Coimbra</p> | |
| <h3 class="mt-1 font-semibold text-gray-800 group-hover:text-uc-blue"> | |
| Universidade de Coimbra provoca futuros alunos | |
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| <div> | |
| <p class="text-sm text-gray-500">Marketeer</p> | |
| <h3 class="mt-1 font-semibold text-gray-800 group-hover:text-uc-blue"> | |
| A Universidade de Coimbra já não é o que era – e esta campanha mostra porquê | |
| </h3> | |
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| <a href="https://www.briefing.pt/noticias/a-universidade-de-coimbra-faz-pressao-para-o-futuro/" target="_blank" rel="noopener noreferrer" | |
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| <p class="text-sm text-gray-500">Briefing</p> | |
| <h3 class="mt-1 font-semibold text-gray-800 group-hover:text-uc-blue"> | |
| A Universidade de Coimbra faz pressão para o futuro | |
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| <p class="text-sm text-gray-500">Prémios Lusófonos</p> | |
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| Vencedores – 3.º Quadrimestre | |
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| <p class="text-sm text-gray-500 mt-1">Listagem oficial de vencedores.</p> | |
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