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app.py

@@ -5,6 +5,7 @@ import time
 from dotenv import load_dotenv
 from styles import get_custom_css, get_response_html_wrapper
 from formulas import offer_formulas
+from prompts import create_offer_instruction
 import PyPDF2
 import docx
 from PIL import Image
@@ -20,8 +21,8 @@ load_dotenv()
 genai.configure(api_key=os.getenv('GOOGLE_API_KEY'))
 model = genai.GenerativeModel('gemini-2.0-flash')
 
-# Import the create_offer_instruction function from formulas
-from formulas import create_offer_instruction, offer_formulas
+# Remove duplicate import
+# from formulas import create_offer_instruction, offer_formulas
 
 # Initialize session state variables if they don't exist
 if 'submitted' not in st.session_state:

formulas.py

@@ -135,7 +135,9 @@ Create a compelling offer following the formula structure exactly.
     
     return instruction
 
-# The rest of your offer_formulas dictionary remains unchanged
+# Keep only the offer_formulas dictionary in this file
+
+# The offer_formulas dictionary containing formula definitions
 offer_formulas = {
     "Oferta Dorada": {
         "description": """

prompts.py

@@ -16,6 +16,139 @@ CRITICAL OUTPUT RULES:
 - Do not include phrases like "Aquí tienes una oferta convincente" or "Esta es tu oferta"
 """
 
+# Import offer_formulas from formulas to use in the create_offer_instruction function
+from formulas import offer_formulas
+
+def create_offer_instruction(avatar_description, product_name, selected_formula_name):
+    """
+    Creates instructions for generating an offer based on the selected formula.
+    
+    Args:
+        avatar_description: Description of the target audience
+        product_name: Name of the product or service
+        selected_formula_name: Name of the formula to use ("Fórmula Sueño-Obstáculo" or "Oferta Dorada")
+        
+    Returns:
+        str: Complete instruction for generating the offer
+    """
+    # Get the selected formula
+    selected_formula = offer_formulas[selected_formula_name]
+    
+    # Add specific instructions for each formula
+    additional_instructions = ""
+    if selected_formula_name == "Fórmula Sueño-Obstáculo":
+        additional_instructions = """
+SPECIFIC INSTRUCTIONS FOR THIS FORMULA:
+1. PRODUCT/SERVICE NAME HANDLING:
+   - If product_name is provided and not empty, use it EXACTLY as written
+   - If product_name is empty, generic (like "Producto/Servicio"), or contains placeholders, CREATE a compelling name that:
+     * Reflects the target audience's desires and challenges
+     * Communicates the main benefit or transformation
+     * Sounds professional and memorable
+     * Is specific to the niche or industry mentioned in avatar_description
+   - If product_name contains a full phrase like "Un curso llamado Inglés sin problemas", extract only the real name ("Inglés sin problemas")
+
+2. Analyze ALL available information:
+   - Product/service name (product_name variable) or create one if needed
+   - Target audience description (avatar_description)
+   - Content from uploaded files (if any)
+
+3. Determine the most appropriate type (curso, webinar, entrenamiento, etc.) based on:
+   - Any type mentioned in product_name
+   - The nature of the solution described in avatar_description
+   - The most suitable format for the target audience's needs
+
+4. Create a comprehensive offer by combining:
+   - The appropriate type (determined in step 3)
+   - The exact product name (if provided) or your created name (if needed)
+   - A compelling dream based on avatar_description
+   - A relevant obstacle based on avatar_description
+
+5. The dream should be ambitious but believable, incorporating:
+   - Target audience desires from avatar_description
+   - Explicit goals mentioned in uploaded content (if any)
+
+6. The obstacle should reflect:
+   - Real problems mentioned in avatar_description
+   - Challenges that would normally prevent achieving the dream
+
+7. IMPORTANT: Vary the way you start the phrase. Instead of always using "Se trata de un...", use different openings such as:
+   - "Presentamos un..."
+   - "Te ofrecemos un..."
+   - "Descubre nuestro..."
+   - "Conoce el..."
+   - "Hemos creado un..."
+   - "Imagina tener acceso a un..."
+   - "Por fin existe un..."
+   - "Ahora puedes acceder a un..."
+   - "Tenemos para ti un..."
+   - "Disfruta de un..."
+"""
+    
+    elif selected_formula_name == "Oferta Dorada":
+        additional_instructions = """
+SPECIFIC INSTRUCTIONS FOR THIS FORMULA:
+1. ATTENTION HOOK HANDLING:
+   - Analyze the avatar_description DEEPLY to understand their specific pain points, frustrations, and desires
+   - Select a powerful attention hook that DIRECTLY connects with the avatar's current reality
+   - DO NOT use questions as hooks - use statements, statistics, or shocking revelations instead
+   - CUSTOMIZE the hook specifically for this avatar - don't use generic examples
+   - The hook MUST address the SAME problem that your promise will solve
+
+   Choose randomly from these statement hooks and CUSTOMIZE for your avatar:
+   - "El 83% de los [avatar's profession/role] pierden [specific resource] en [specific activity] que nadie aprovecha."
+   - "9 de cada 10 [avatar's field] fracasan en sus primeros 6 meses por este error."
+   - "Lo que nadie te dice sobre [avatar's challenge] es que la mayoría fracasa en los primeros 3 meses."
+   - "El secreto que [competitors/industry] no quieren que sepas sobre [avatar's goal]."
+   - "Tu [avatar's current strategy/approach] está ahuyentando a tus [avatar's desired outcome]."
+   - "Mientras algunos [positive outcome], tú sigues [negative current situation]."
+   - "La mayoría de [current solutions] son una pérdida total de [resources]."
+   - "Hace 6 meses estaba exactamente donde tú estás: [avatar's current struggle]."
+
+2. MAINTAIN THEMATIC CONSISTENCY:
+   - The attention hook, quantifiable promise, and benefit statement MUST all address the SAME problem
+   - Create a LOGICAL PROGRESSION from problem (hook) to solution (promise) to implementation (benefit)
+
+3. Create a compelling QUANTIFIABLE PROMISE that:
+   - Is written COMPLETELY IN CAPITAL LETTERS
+   - Includes concrete numbers (money, time, results)
+   - Uses powerful action verbs (EARN, MULTIPLY, ACHIEVE, MASTER)
+   - Specifies the exact result they will obtain
+   - Optionally includes time or effort required
+   - NEVER uses exclamation marks (!)
+   - DIRECTLY addresses the same problem mentioned in the hook
+
+4. Craft a benefit statement that:
+   - Clearly explains the result they will obtain
+   - Includes an authority element (proven method, studies, experience)
+   - Establishes a realistic timeframe or effort needed
+   - CONTINUES the same theme established in the hook and promise
+"""
+    
+    # Create the instruction using the system prompt at the beginning
+    instruction = f"""{offer_system_prompt}
+
+FORMULA TO USE:
+{selected_formula["description"]}
+
+{additional_instructions}
+
+PRODUCT/SERVICE:
+{product_name}
+
+TARGET AUDIENCE:
+{avatar_description}
+
+Create a compelling offer following the formula structure exactly.
+"""
+    
+    # Add examples if available
+    if selected_formula.get("examples") and len(selected_formula["examples"]) > 0:
+        examples_text = "\n\n".join([f"Example {i+1}:\n{example}" for i, example in enumerate(selected_formula["examples"][:3])])
+        instruction += f"\n\nGet inspired by these examples:\n{examples_text}"
+    
+    return instruction
+
 # System prompt for benefits generation
 system_prompt = """You are a world-class expert copywriter, experienced in creating benefits that emotionally connect and address the desires, problems, and motivations of the target audience.