docs/MCKINSEY_FRAMEWORK.md

McKinsey Presentation Framework & Principles

Core Concept: The Pyramid Principle Developed by Barbara Minto (ex-McKinsey), this is the gold standard for executive communication.

1. Start with the Answer (Bottom Line Up Front - BLUF):

   • Executives are busy. Don't build up to a conclusion; state it first.
   • Structure: Conclusion -> Key Arguments -> Supporting Data.

2. The SCR Framework (Storytelling):

   • Situation: The context, fact-based, non-controversial (e.g., "Market is growing...").
   • Complication: The problem or trigger (e.g., "...but our share is declining").
   • Resolution: Your solution/recommendation (e.g., "Launch product X to regain share").

3. Slide Design Rules (McKinsey Style):

   • Action Titles: Every slide title must be a full sentence summarizing the main takeaway (e.g., "Revenue grew 15% due to new product launch"). Reading only the titles should tell the whole story.
   • One Idea Per Slide: Don't clutter.
   • MECE (Mutually Exclusive, Collectively Exhaustive): Arguments should not overlap and should cover the whole problem.
   • Visuals: Use charts (waterfall, bar, mekko) to prove the point, not just decorate.

TDC Erhverv Brand Context (inferred):

• Colors: Dark Blue (#0000BF), Iron Grey (#E6E7E8), White, Black.
• Tone: Professional, Reliable, Innovative, Solution-Oriented.
• Products: One+, 5G+, Sikker Fiber, Managed Cloud (Azure), Teams.

Application in WidgeTDC Generator: The TDCSolutionWidget and TDCService are designed to emulate this structure:

1. Slide 1 (Title): Clear context.
2. Slide 2 (Situation/Complication): Restates customer need clearly.
3. Slide 3 (Resolution): Presents the solution components (MECE).
4. Slide 4 (Next Steps): Clear call to action.