backend/app/data/structured_data.py

"""
Static structured data used by the intent service.
These are preconfigured — never generated by the LLM at runtime.
"""

STRUCTURED_DATA: dict = {
    "video_demo": {
        "video_id": "futMxpAlw2Q",
        "title": "NegOptim AI — Product Overview",
        "description": (
            "Discover how NegOptim AI helps manufacturers, retailers, and suppliers "
            "digitalize commercial negotiations, optimize procurement, and drive performance."
        ),
    },

    "company_stats": {
        "title": "Users Love IT (ULiT)",
        "subtitle": "B2B Commercial Performance Platform",
        "founded": "2015",
        "countries": "20+",
        "offices": ["Paris", "Lille", "Dubai"],
        "languages": "3",
        "platform": "Built on Salesforce",
        "contact_email": "contact@usersloveit.com",
        "contact_phone": "+33 6 52 69 36 31",
        "tagline": "Simplifying commercial interactions between retailers and manufacturers.",
        "highlights": [
            "End-to-end commercial cycle management",
            "Covers Negotiations, Promotions, Assortment & Finance",
            "Automated supplier collaboration portal",
            "Real-time KPIs and consolidated dashboards",
            "Available in French, English, and German",
        ],
    },

    "team_grid": {
        "title": "The ULiT Leadership Team",
        "subtitle": "A combined 15–20+ years of experience in Retail, CPG, and digital solutions",
        "members": [
            {
                "name": "Emmanuel de Saintignon",
                "role": "Executive Chairman",
                "initials": "ES",
                "highlights": [
                    "15+ years in retail (France & international)",
                    "Europe, Russia, Middle East, Africa, Asia",
                    "Company audits & process optimization",
                ],
            },
            {
                "name": "Fabien Mawas",
                "role": "CEO",
                "initials": "FM",
                "highlights": [
                    "20+ years in sales development",
                    "Former Director at NCR (major European accounts)",
                    "Founded multiple retail-sector companies",
                ],
            },
            {
                "name": "Ulrich Lapotre",
                "role": "CTO",
                "initials": "UL",
                "highlights": [
                    "15+ years software creation & delivery",
                    "Deep retail negotiation process expertise",
                    "Manages 20+ international client projects",
                ],
            },
            {
                "name": "Rami Tayba",
                "role": "Head of Engineering",
                "initials": "RT",
                "highlights": [
                    "Multi-language development expertise",
                    "Emerging technologies specialist",
                    "Cross-company delivery track record",
                ],
            },
            {
                "name": "Coralie Pique",
                "role": "Head of Customer Success",
                "initials": "CP",
                "highlights": [
                    "International customer relations specialist",
                    "Organisational processes & methodology",
                    "Support team operations expert",
                ],
            },
            {
                "name": "Georges Bou Chahine",
                "role": "Head of Operations",
                "initials": "GB",
                "highlights": [
                    "Complex IT project management",
                    "Background in major international consulting firms",
                ],
            },
            {
                "name": "Frédéric Dutremée",
                "role": "Head of Retail",
                "initials": "FD",
                "highlights": [
                    "Retail industry expert (France & international)",
                    "Major global account management",
                    "Technology transformation specialist",
                ],
            },
        ],
    },

    "feature_grid_manufacturers": {
        "title": "NegOptim for Manufacturers",
        "subtitle": "Strategic & operational management for your commercial cycles",
        "audience": "manufacturers",
        "modules": [
            {
                "name": "Negotiations",
                "icon": "negotiations",
                "color": "yellow",
                "tagline": "Do not let data evolution affect your negotiations.",
                "capabilities": [
                    "AWI calculation per customer (1 click)",
                    "Price Waterfall — off & on invoice visibility",
                    "Hundreds of negotiation simulations",
                    "Rebates, Trade, Digital & Marketing fund tracking",
                ],
            },
            {
                "name": "Trade Promotions",
                "icon": "promotions",
                "color": "green",
                "tagline": "Efficiently manage volumes, budgets & ROI.",
                "capabilities": [
                    "Volume management by brand & period",
                    "Sell-in / sell-out calculation",
                    "Consolidated budget envelope access",
                    "One-click reporting for Category Managers",
                ],
            },
            {
                "name": "Assortment",
                "icon": "assortment",
                "color": "teal",
                "tagline": "Anticipate your distribution levels.",
                "capabilities": [
                    "WD / ND visualisation down to SKU level",
                    "Assortment movement simulations",
                    "Innovation launch impact analysis",
                    "Volume & margin forecast adjustments",
                ],
            },
            {
                "name": "Finances",
                "icon": "finances",
                "color": "cyan",
                "tagline": "Full financial visibility across the cycle.",
                "capabilities": [
                    "Revenue vs negotiation vs actual tracking",
                    "Automated provision calculations",
                    "100% of Trade/Digital funds provisioned",
                    "Account ranking by financial objectives",
                ],
            },
        ],
    },

    "feature_grid_retailers": {
        "title": "NegOptim for Retailers",
        "subtitle": "The end-to-end sales management platform — 100% of negotiation processes optimized",
        "audience": "retailers",
        "modules": [
            {
                "name": "Negotiation",
                "icon": "negotiations",
                "color": "yellow",
                "tagline": "From budget prep to signed contracts.",
                "capabilities": [
                    "Budget Maker with historical & forecast KPIs",
                    "Automatic AWI calculation & simulation",
                    "Price Waterfall (net, 2net, 3net per SKU)",
                    "Electronic contract signing on-platform",
                ],
            },
            {
                "name": "Trade Promotions",
                "icon": "promotions",
                "color": "green",
                "tagline": "360° view of every promotion — planned to paid.",
                "capabilities": [
                    "Promotion plan from history & contracts",
                    "Auto-generated contracts from templates",
                    "Commitment status: signed, pending, invoiced",
                    "Proof management to minimize disputes",
                ],
            },
            {
                "name": "Assortment",
                "icon": "assortment",
                "color": "teal",
                "tagline": "Build assortments that match store positioning.",
                "capabilities": [
                    "Assortment plan per store cluster",
                    "Competitive benchmark integration",
                    "SKU-level profitability simulation",
                    "Product in/out/switch tracking",
                ],
            },
            {
                "name": "Finances",
                "icon": "finances",
                "color": "cyan",
                "tagline": "Invoice 100% of agreements — limit disputes.",
                "capabilities": [
                    "Automatic provision calculations",
                    "Mass invoice generation & sending",
                    "Payment lettering & reminders",
                    "Contract performance ranking",
                ],
            },
            {
                "name": "Collaborative Platform",
                "icon": "collaborative",
                "color": "yellow",
                "tagline": "Zero email. 100% secure supplier exchange.",
                "capabilities": [
                    "Supplier self-service portal",
                    "AWI & sales declarations auto-integrated",
                    "Contractual document management",
                    "Tender management end-to-end",
                ],
            },
            {
                "name": "Calls for Tenders",
                "icon": "tenders",
                "color": "green",
                "tagline": "Fluid RFP/RFI with no administrative overhead.",
                "capabilities": [
                    "Promotional & product tender management",
                    "Customisable RFP/RFI response grids",
                    "Supplier scoring & market assignment",
                    "Instant price waterfall calculations",
                ],
            },
        ],
    },

    "partner_grid": {
        "title": "ULiT Partner Ecosystem",
        "subtitle": "Integrated consulting, technology, and social impact partners",
        "partners": [
            {
                "name": "Salesforce",
                "type": "Technology Platform",
                "type_color": "cyan",
                "description": "NegOptim is built on Salesforce, fully compliant with Salesforce standards and available on the Salesforce AppExchange. ULiT is both an ISV and OEM partner.",
                "badge": "AppExchange Listed",
            },
            {
                "name": "Noé Retail Consulting",
                "type": "Integration Partner",
                "type_color": "green",
                "description": "Key integrator for Salesforce CG Cloud and NegOptim. Supports consumer goods manufacturers and distributors in digital transformation with 25+ years of combined experience.",
                "badge": "25+ years experience",
            },
            {
                "name": "Goikid",
                "type": "Business Transformation",
                "type_color": "teal",
                "description": "Business transformation consulting firm with expertise supporting projects from objective definition to results delivery, across industries and service sectors.",
                "badge": "Consulting Partner",
            },
            {
                "name": "La Fondation des Possibles",
                "type": "Social Impact",
                "type_color": "yellow",
                "description": "Nonprofit based in Lille focused on youth employment, entrepreneurship support, and innovation for social inclusion. Reflects ULiT's commitment to positive impact.",
                "badge": "Lille, France",
            },
        ],
    },
}