# PrintaLabs Academy - Product Requirements Document (PRD) ## 1. Introduction & Vision ### Problem Aspiring entrepreneurs lack structured, accessible education that bridges the gap between business theory and practical application. Most educational platforms either focus on generic business concepts or are too expensive for early-stage entrepreneurs to access. ### Solution PrintaLabs Academy is a comprehensive online learning platform that provides structured entrepreneurial education through interactive courses, focusing on practical skills needed to build successful businesses. The platform emphasizes the Print on Demand business model as a gateway to entrepreneurship while covering fundamental business skills. ### Target Audience **Primary Personas:** 1. **Aspiring Entrepreneur (Primary)** - Age: 18-35 - Background: Students, early career professionals, side-hustlers - Goals: Start their own business, gain financial independence - Pain Points: Lack of structured guidance, overwhelmed by information 2. **POD Business Owner (Secondary)** - Age: 25-45 - Background: Existing small business owners or freelancers - Goals: Scale their Print on Demand business, learn advanced strategies - Pain Points: Stuck at beginner level, need advanced tactics 3. **Career Pivoter (Tertiary)** - Age: 30-50 - Background: Corporate employees looking for alternative income - Goals: Transition to entrepreneurship while maintaining stability - Pain Points: Limited time, need structured learning path ## 2. Strategic Goals & Success Metrics ### Business Objectives - **Short-term (6 months):** Onboard 1,000 active learners, achieve 70% course completion rate - **Medium-term (12 months):** Scale to 5,000 users, launch premium tiers, establish partnerships - **Long-term (24 months):** 25,000+ users, community features, mobile app ### Key Performance Indicators (KPIs) - **Daily Active Users (DAU):** Target 200+ daily active learners - **Course Completion Rate:** 70%+ completion rate for started courses - **User Retention:** 60% monthly active user retention - **Learning Progress:** Average user completes 3+ courses per month - **Conversion Rate:** 15% conversion from free to premium features (future) ## 3. Features & Functional Requirements ### Must-Have Features #### Core Learning System - **User Story:** As an aspiring entrepreneur, I can browse and enroll in structured learning tracks so that I can develop entrepreneurial skills systematically. - **Business Rules:** - Sequential course unlocking within tracks - Progress tracking per user and course - Multiple content types (video, article, interactive, quiz) #### Authentication & User Management - **User Story:** As a learner, I can create an account and track my progress across devices so that my learning journey is preserved. - **Business Rules:** - Email/password registration - Persistent login sessions - Progress synchronization across devices #### Learning Tracks System - **User Story:** As a user, I can follow structured learning paths in different business areas so that I can build comprehensive skills. - **Tracks:** Mindset, Marketing, Business Fundamentals, Print on Demand, Sales Excellence - **Business Rules:** - Each track has 8-20 courses - Progressive difficulty levels (beginner → advanced) - Estimated completion times displayed #### Course Content Delivery - **User Story:** As a learner, I can consume different types of educational content so that I can learn through my preferred methods. - **Content Types:** Video lessons, written articles, interactive exercises, quizzes - **Business Rules:** - Mobile-responsive content delivery - Progress tracking per lesson - Completion certificates (future feature) ### Should-Have Features #### Progress Analytics - **User Story:** As a user, I can view my learning analytics so that I can understand my progress and stay motivated. - **Features:** Completion percentages, learning streaks, time spent learning #### Social Learning Features (Future) - **User Story:** As a learner, I can interact with other students so that I can build a network and get support. - **Features:** Discussion forums, peer feedback, study groups ### Could-Have Features #### Advanced Content Features - Live workshops, guest expert sessions, downloadable resources - Mobile app with offline content - Personalized learning recommendations - Gamification elements (badges, leaderboards) ## 4. Scalability & Performance Requirements ### User Load Expectations - **Launch:** 100 concurrent users - **6 months:** 500 concurrent users - **12 months:** 2,000 concurrent users ### Data Volume Projections - **Users:** 1,000 (6M), 5,000 (12M), 25,000 (24M) - **Course Completions:** ~50,000 per month at full scale - **Content Library:** 100+ courses, 500+ lessons, 50+ hours of video content ### Performance Requirements - **Page Load Times:** <2 seconds for course content - **Video Streaming:** <3 seconds buffer time, adaptive quality - **Search Functionality:** <1 second response time - **Mobile Performance:** Fully responsive, progressive web app capabilities ### Future-Proofing Considerations - **Payment Integration:** Prepare for Stripe/PayPal integration for premium features - **Content Management:** Scalable system for instructors to upload content - **Multi-language Support:** Database structure to support localization - **API Readiness:** Backend design to support future mobile app development ## 5. Assumptions, Constraints, and Dependencies ### Assumptions - Users have stable internet connections for video content - Primary device usage will be desktop/tablet for learning sessions - Users are motivated to complete courses (intrinsic motivation model) - English-only content initially (expand later) ### Constraints - **Budget:** Bootstrap/lean development approach - **Timeline:** MVP within 8-12 weeks - **Content:** Initially curated content, user-generated content in future phases - **Infrastructure:** Must be cost-effective and scalable ### Dependencies - **Video Hosting:** Reliable video streaming service (Vimeo/YouTube integration) - **Email Service:** For user communications and notifications - **Analytics:** User behavior tracking and learning analytics - **Content Creation:** Partnership with subject matter experts for course content --- ## Success Definition PrintaLabs Academy will be considered successful when: 1. **Learner Outcomes:** 70%+ of active users complete at least one full learning track 2. **Business Impact:** Platform generates sustainable revenue through premium features 3. **Community Growth:** Organic growth through word-of-mouth and user referrals 4. **Skills Application:** Users demonstrate practical application of learned skills (success stories, POD business launches) This PRD serves as the foundation for the technical implementation and will be updated based on user feedback and market validation. - Initial Deployment
0c8606b
verified