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YassmineNouisser
Verify — multimodal disinformation detection platform (6 modules + chatbot)
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| <title>Verify — Commercial overview</title> | |
| <meta name="description" content="Verify: Tunisia's visual-information verification platform. Drop in an image, a video or a post — get a clear, reasoned verdict in minutes, with the visual evidence behind it." /> | |
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| </head> | |
| <body> | |
| <!-- COVER --> | |
| <section class="cover"> | |
| <span class="kicker">Commercial overview</span> | |
| <h1>Verify</h1> | |
| <hr /> | |
| <p class="tagline">Tunisia's platform for verifying<br/>visual information</p> | |
| <div class="meta"> | |
| Overview document · 2026 | |
| </div> | |
| </section> | |
| <!-- 1. THE PROJECT IN ONE SENTENCE --> | |
| <section class="section"> | |
| <h2>The project in one sentence</h2> | |
| <p class="lede"> | |
| <strong>Verify</strong> is an independent platform for checking visual content | |
| and its context (images, videos, captions, ads) that helps the general public, | |
| journalists and Tunisian institutions tell, within minutes, | |
| what is <strong>authentic</strong>, <strong>suspect</strong>, | |
| <strong>manipulated</strong> or <strong>misleading</strong>. | |
| </p> | |
| </section> | |
| <!-- 2. THE PROBLEM --> | |
| <section class="section"> | |
| <h2>The problem Verify addresses</h2> | |
| <p>Visual disinformation is exploding in Tunisia and across the Arab world:</p> | |
| <ul> | |
| <li>Images and videos <strong>created with artificial-intelligence tools</strong> and passed off as real.</li> | |
| <li>Advertising and <strong>propaganda</strong> videos that play on emotion to influence you more effectively.</li> | |
| <li><strong>Misleading captions</strong> placed over genuine images to make them say something else.</li> | |
| <li><strong>Retouched or composited photos</strong>: elements added, erased or moved.</li> | |
| <li><strong>Misleading cosmetic ads</strong>: faked before/after shots, fake testimonials, unrealistic claims.</li> | |
| <li><strong>Gaps between what you see and what you read</strong>: exaggerations, omissions, distortions.</li> | |
| </ul> | |
| <p>Today, the average Tunisian citizen has no simple tool, in French or Arabic, | |
| to untangle all of this. <strong>Verify fills that gap.</strong></p> | |
| </section> | |
| <!-- 3. VALUE PROPOSITION --> | |
| <section class="section"> | |
| <h2>The value proposition</h2> | |
| <div class="pull"> | |
| <span class="label">User promise</span> | |
| "Drop in an image, a video or a post — get a clear, reasoned verdict in under 2 minutes." | |
| </div> | |
| <p>Verify combines three complementary strengths:</p> | |
| <div class="three-pillars"> | |
| <div class="pillar"> | |
| <h4>1. In-depth analysis</h4> | |
| <p>Six ways to check a piece of content, from the image itself to the words around it.</p> | |
| </div> | |
| <div class="pillar"> | |
| <h4>2. A human newsroom</h4> | |
| <p>A team that contextualizes, investigates and publishes the evidence.</p> | |
| </div> | |
| <div class="pillar"> | |
| <h4>3. A consumer-facing media outlet</h4> | |
| <p>Every verification is explained, archived and freely accessible.</p> | |
| </div> | |
| </div> | |
| </section> | |
| <!-- 4. THE 6 MODULES --> | |
| <section class="section"> | |
| <h2>The 6 analyses — the "Verify Toolkit"</h2> | |
| <table> | |
| <thead> | |
| <tr> | |
| <th>Code</th> | |
| <th>Analysis</th> | |
| <th>What it's for (in plain words)</th> | |
| </tr> | |
| </thead> | |
| <tbody> | |
| <tr> | |
| <td class="code">IO1</td> | |
| <td class="mod">Detection of AI-created images</td> | |
| <td>Spot images and videos made with artificial-intelligence tools. We examine dozens of subtle clues, invisible to the naked eye, to deliver a clear verdict on their origin.</td> | |
| </tr> | |
| <tr> | |
| <td class="code">IO2</td> | |
| <td class="mod">Visual manipulation & persuasion</td> | |
| <td>Bring to light the emotional-persuasion and visual-manipulation techniques used in advertising and propaganda videos — so you understand how someone is trying to influence you.</td> | |
| </tr> | |
| <tr> | |
| <td class="code">IO3</td> | |
| <td class="mod">Image & caption coherence</td> | |
| <td>Check whether an image really matches the caption it's published under, and flag the cases where the caption makes the image say something else.</td> | |
| </tr> | |
| <tr> | |
| <td class="code">IO4</td> | |
| <td class="mod">Detection of retouched photos</td> | |
| <td>Spot retouching and montages in a photo: elements added, erased or moved — and show exactly where in the image.</td> | |
| </tr> | |
| <tr> | |
| <td class="code">IO5</td> | |
| <td class="mod">Caption fidelity</td> | |
| <td>Assess how faithfully a caption describes what you actually see: exaggerations, omissions, misleading shortcuts. <em>(Lead: Maryem)</em></td> | |
| </tr> | |
| <tr> | |
| <td class="code">IO6</td> | |
| <td class="mod">Cosmetic-ad fact-checking</td> | |
| <td>Check whether a cosmetic ad's claims hold up, in light of the EU rules on cosmetic claims: faked before/after shots, fake testimonials, unrealistic claims.</td> | |
| </tr> | |
| </tbody> | |
| </table> | |
| <p style="margin-top:14px;"><strong>The six analyses cover the entire chain of visual disinformation:</strong></p> | |
| <ul> | |
| <li><strong>The image</strong> (IO1, IO4) — is it authentic or doctored?</li> | |
| <li><strong>The intent</strong> (IO2, IO6) — how is someone trying to influence me?</li> | |
| <li><strong>The meaning</strong> (IO3, IO5) — does what I'm told match what I see?</li> | |
| </ul> | |
| </section> | |
| <!-- 5. USER JOURNEY --> | |
| <section class="section"> | |
| <h2>How it works for the user</h2> | |
| <ol> | |
| <li><strong>You drop in</strong> an image, a video, a post with its caption, or an ad.</li> | |
| <li><strong>Verify picks for you</strong> the analyses best suited to that content.</li> | |
| <li><strong>The content is scrutinized</strong> from every useful angle, and cross-checked against its context.</li> | |
| <li><strong>A score out of 100</strong> and a clear verdict are returned: <em>Authentic / Suspect / Manipulated / Misleading</em>.</li> | |
| <li><strong>When there's doubt</strong>, a human analyst takes over — no ambiguous verdict is ever delivered blindly.</li> | |
| <li><strong>A public report</strong> is published: key moments of a video, retouched regions spotted in the image, a comparison between the caption and the visual, and a clear explanation. Everything is archived and viewable.</li> | |
| </ol> | |
| </section> | |
| <!-- 6. THE MEDIA OUTLET --> | |
| <section class="section"> | |
| <h2>The media outlet that goes with the tool</h2> | |
| <p>Verify isn't just a verification tool — it's also a <strong>news site</strong> | |
| in the style of major international media, with:</p> | |
| <ul> | |
| <li>A daily <strong>editorial front page</strong>.</li> | |
| <li><strong>In-depth investigations</strong> into visual and advertising disinformation.</li> | |
| <li><strong>Fact-checks</strong> tracking Tunisian current affairs (politics, climate, economy, sport, culture, health).</li> | |
| <li>A <strong>morning newsletter</strong>: <em>"The Verify brief — 5 minutes, zero spin, just facts."</em></li> | |
| <li>A fully transparent <strong>Methodology</strong> section.</li> | |
| </ul> | |
| </section> | |
| <!-- 7. TARGET AUDIENCES --> | |
| <section class="section"> | |
| <h2>Target audiences</h2> | |
| <ul> | |
| <li><strong>The connected citizen</strong> who wants to verify before sharing.</li> | |
| <li><strong>Journalists and newsrooms</strong>: a fast tool to use before publishing.</li> | |
| <li><strong>Teachers and trainers</strong> in media literacy.</li> | |
| <li><strong>Public institutions</strong> facing manipulation campaigns.</li> | |
| <li><strong>Brands and the cosmetics industry</strong> looking to detect advertising impersonations and misleading claims made in their name.</li> | |
| <li><strong>Advertising regulators</strong> who need objective evidence.</li> | |
| </ul> | |
| </section> | |
| <!-- 8. DIFFERENTIATORS --> | |
| <section class="section"> | |
| <h2>What sets Verify apart</h2> | |
| <ul> | |
| <li><strong>Complete coverage</strong>: from the image itself (IO1, IO4) to the meaning of the post (IO3, IO5), by way of the persuasive intent (IO2, IO6).</li> | |
| <li><strong>A one-of-a-kind cosmetic-ad verification (IO6)</strong> — a sector especially exposed in Tunisia to misleading claims on social media.</li> | |
| <li><strong>The first service of its kind built for the Tunisian and Maghreb context</strong>.</li> | |
| <li><strong>Radical transparency</strong>: the method, the scores and the evidence behind the verdict are all published.</li> | |
| <li><strong>Humans above automation</strong>: no ambiguous verdict goes out without human validation.</li> | |
| <li><strong>Bilingual by nature</strong>: built for French- and Arabic-speaking audiences.</li> | |
| <li><strong>Editorial independence</strong> from parties, platforms and advertisers.</li> | |
| </ul> | |
| </section> | |
| <!-- 9. KEY FIGURES --> | |
| <section class="section"> | |
| <h2>Key figures</h2> | |
| <div class="stat-row"> | |
| <div class="stat"><div class="num">412</div><div class="lbl">Verifications / week</div></div> | |
| <div class="stat"><div class="num">38 %</div><div class="lbl">Content flagged as misleading</div></div> | |
| <div class="stat"><div class="num">6</div><div class="lbl">Ways to check a piece of content</div></div> | |
| <div class="stat"><div class="num">‹ 2 min</div><div class="lbl">Average time to a verdict</div></div> | |
| </div> | |
| </section> | |
| <!-- 10. BRAND PROMISE --> | |
| <section class="section"> | |
| <h2>The brand promise</h2> | |
| <div class="footer-band"> | |
| <em>See, read, verify, understand.</em><br/> | |
| <span style="font-size:11pt; font-family:'Inter',sans-serif; line-height:1.5;"> | |
| Verify gives everyone the means to stop being at the mercy of the flow of images and captions: | |
| to take back control of what you look at, what you read, what you share — | |
| and what you choose to believe. | |
| </span> | |
| </div> | |
| <p class="small" style="margin-top:24px; text-align:center;"> | |
| Verify · Commercial document · 2026 · Tunis | |
| </p> | |
| </section> | |
| </body> | |
| </html> | |