Access BrandForge Qwen3-1.7B

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This model writes brand-strategy deliverables. It is a small (1.7B) model and its output is a starting draft for a human strategist, not finished client work. Please do not present its output as professional brand consultancy without review.

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BrandForge — Qwen3-1.7B

Qwen3-1.7B fine-tuned to write the individual sections of a brand strategy document, then merged back into standalone weights (no adapter needed).

This is the model behind Brand Studio in Mr. AI Marketer. It is published so that anyone running the app can serve it on their own GPU rather than a shared backend.

What it does

Given a structured brand intake (name, audience, archetype, competitors, personality sliders, channels, …) it writes one deliverable at a time from a fixed set of 12:

Phase Sections
Strategy Brand Core, Positioning Statement, Audience Personas, Competitive Frame, Archetype Expression
Verbal Identity Brand Personality & Voice, Messaging Pillars, Tagline Territory
Visual Identity Visual Direction Brief
Experience Channel Voice Adaptation, Brand Guardrails
Growth 90-Day Activation Checklist

Prompt format

It was trained on one exact prompt shape, and it degrades noticeably if you depart from it. Use the chat template with thinking disabled.

System message:

You are a senior brand strategist writing one deliverable for a client's Brand Document.
Be concrete, specific, and free of marketing filler. Output clean markdown for a single
deliverable (do not repeat the whole document). Never invent brand facts beyond what the
intake provides — if information needed for a claim is missing, write 'TBD — needs founder
input' instead of inventing it.

User message:

DELIVERABLE: {section name}

INSTRUCTIONS:
{section instructions}

BRAND INTAKE (ground truth — do not contradict, do not invent beyond this):
{intake as JSON, indent=2}

Write only the "{section name}" deliverable now, in markdown.
import torch
from transformers import AutoModelForCausalLM, AutoTokenizer

model_id = "vivekchakraverty/qwen3-1.7b-brandforge"
tok = AutoTokenizer.from_pretrained(model_id)
model = AutoModelForCausalLM.from_pretrained(model_id, dtype=torch.float16).to("cuda")

prompt = tok.apply_chat_template(
    messages, tokenize=False, add_generation_prompt=True, enable_thinking=False
)
inputs = tok(prompt, return_tensors="pt").to("cuda")
out = model.generate(**inputs, max_new_tokens=1500, do_sample=True, temperature=0.7, top_p=0.9)

Qwen3 emits an empty <think></think> block even with thinking disabled — strip it before showing the text to a user.

Training

Supervised fine-tuning followed by DPO, on brand-document sections produced by a larger teacher model and then put through a critique-and-revise pass and a judge filter. Retrieval was deliberately discarded at training time: the branding knowledge is meant to live in the weights so that inference needs nothing but the prompt above.

Limitations

  • It is 1.7B. It writes to a consistent house structure, not with the judgement of a senior strategist. Treat every section as a first draft.
  • It only knows these 12 sections in this prompt format. It is not a general marketing assistant.
  • It was trained to write TBD — needs founder input rather than invent facts, but it can still overreach — check any claim that reads like a statistic, certification, or customer result.
  • English only.

License

Apache-2.0, inherited from Qwen3-1.7B.

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