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Description of SEO SEO, or Search Machine Optimization, refers to the process of perfecting the ranking of a website in hunt machine results runners( SERPs). This is done through a variety of ways similar as keyword exploration, content optimization, and link structure, with the thing of making the website more visible and seductive to hunt machines like Google. Explanation of why SEO is important for businesses in moment's digital world In moment's decreasingly digital world, it's essential for businesses to have an online presence. And with further and further people turning to hunt machines like Google to find products, services, and information, it's pivotal for businesses to rank largely in hunt results in order to be set up by implicit guests. SEO is an effective way for businesses to increase their visibility and attract good business to their websites, which can lead to increased leads, deals, and profit. also, SEO can help to ameliorate the stoner experience of a website by making it more systematized and easier to navigate, which can also lead to increased client satisfaction and fidelity.