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In addition to Omnicom-wide efforts to enhance family benefits, our agencies introduced several initiatives to help their employees care for the health and well-being of their loved ones.
TBWA\WorldHealth offered Mentor Circles dedicated to supporting working parents and parents of young children amid the challenges of the remote work environment.
The agency also offered a Mental Health Awareness for Managers training co-authored by its human resources business partner.
More than can play in identifying and supporting employees as they navigate difficult and uncertain situations.
Omnicom Media Group (OMG) and its OMG Working Parents Network launched a partnership in the U.S. with Peace At Home Parenting Solutions to provide support and coaching for working parents.
Peace At Home offers classes, conversations, coaching and community connections for working parents.
Employees can take advantage of OMG-specific content or access communitywide Peace At Home content.
To protect the health and safety of our employees, we encouraged all Omnicom employees to get vaccinated against COVID-19 as vaccines became available in their area.
In the second half of our offices all over the world with safety precautions including temperature checks, desk reservations, contact tracing, mask wearing and enhanced cleaning protocols.
Our flexible, hybrid working model embraces both in-office and remote work.
This model allows for us to be nimble and flexible, such as when the COVID-19 Omicron variant caused a surge in cases at the end of 2021.
Employees across the network seamlessly pivoted back to remote work, allowing us to continue serving our clients without interruption.
Moving forward, we will continue to embrace this hybrid approach that provides our people desired flexibility and planning.
Since the beginning of the pandemic, flexible work arrangements have allowed people to balance work needs and personal responsibilities.
TBWA Korea introduced “Disruption Friday,” which allows employees to take a half day off on the third Friday of every month.
This initiative, combined with the agency’s hybrid work policy that allows employees to work from home for part of the week and set working hours best suited for their schedules, offers employees more flexibility than most advertising agencies in Korea.
OMD New Zealand established “Meeting Siestas” to allow employees time to focus on a piece of work, exercise, meditate or have a quiet lunch without any disruptions.
Every day from dedicated time to focus on mental and physical well-being.
In honor of World Mental Health Day, Omnicom Media Group in Hong Kong declared a day off for all employees on Friday, Oct.
TracyLocke hosted educational seminars and lunch-and-learns focused on topics including managing worry and anxiety, maintaining work-life balance, and demystifying counseling and therapy.
The sessions provided employees coping mechanisms for stressful times and encouraged use of the company’s Employee Assistance Program for counseling and advice.
• TBWA Sydney expanded their Heart on My Sleeve Mental Health and Well-being program to address employee mental health issues during lockdown.
These efforts included a peer-to-peer support program with a trained psychologist during each session, as well as an education session about “Managing the Meh,” directly addressing the feelings of weariness in lockdown.
Rewriting the internet to be more gender inclusive To make the way organizations collect gender data online more inclusive, Clemenger Group worked with OutLine, an all-ages rainbow mental health organization in New Zealand, and nonbinary communities to create the Beyond Binary Code.
Part of a broader resource to educate businesses on gender inclusivity, the single piece of code automatically updates a website’s data fields with inclusive gender options so that all users can be seen and valued.
15% of the global population has a disability.
This community is the world’s largest marginalized group, but it’s often forgotten in today’s inclusivity agenda.
#WeTheto shift the narrative around people with disabilities away from harmful and degrading stereotypes.
The campaign lit iconic landmarks around the world purple, the international color for disability, and secured over of the world’s population.
Community Omnicom is dedicated to creating a positive impact on the communities where we live and work including industry initiatives, employee volunteerism, and client and pro bono campaigns.
When we mobilize our unrelenting desire to make the world a better place with our communications expertise, our work makes a positive impact worldwide.
Ensuring Equitable Education for All Omnicom has a long-standing commitment to support the United Nations (UN) Sustainable Development Goals (SDGs).
While our work touches a number of SDGs, we have a specific focus on UN SDG No. caliber learning for children around the world.
The global charity, Theirworld, works to ensure that every child can fulfill their potential by targeting and solving the complex barriers preventing youth from receiving a quality education.
In providing strategic consulting, research and digital expertise for its innovative campaigns.
Half the children in the world do not receive an education.
In preparation for the United Nations’ renewed focus on the global education crisis at the United Nations General Assembly in September of the crisis.
$10 billion from a new fund for low- to middle-income countries.
Supporting marginalized groups, including children with disabilities and children caught in humanitarian crises.
Enlisting global technology companies to solve the digital divide and increase access to digital education capabilities for the most excluded students.
Investing in training and support for teachers worldwide.
Porter Novelli supported with strategic communications counsel to help launch a U.S. wide competition identifying cities wanting to demonstrate their innovation and commitment to youth skills.
Changing Our World, an Omnicom nonprofit and philanthropic consulting firm specializing in fundraising, corporate social engagement, and research and analytics, assisted with strategic consulting for private sector and foundation fundraising to advance Theirworld’s mission of ending the global education crisis.
Additional support across our global agencies in BBDO produced a short film voiced by actor David Tennant to highlight the critical issue of education inequality ahead of the G7 and G20 summits.
The video encourages viewers to unlock big changes by supporting Theirworld’s initiatives.
RAPP helped Theirworld audit their social media and website data and shared strategic recommendations on maximizing their digital footprint and developing audience-specific content.
Mother Tongue helped translate Theirworld’s websites and digital tools into multiple languages to improve access to education resources around the world.
“Omnicom agencies have supported Theirworld and their mission to unlock education for all at a time when COVID and hybrid working have been very challenging for them.
Hall & Partners collaborated with Theirworld to facilitate research and generate insights about the impact of the COVID-research revealed two-thirds (66%) of girls and women between the ages of 14 and 24 said they spent more time cooking for their families because of the pandemic, compared with just under a third (31%) of boys in the same age group.
The study suggests that while increased home demands and resulting disruption to time available for education over the past year is affecting all school children in the U.K., the impact on girls is greater than boys.
These findings helped renew calls on governments to put education, especially for girls, at the heart of their responses to the pandemic, amid concern that the pandemic could undo decades of progress for girls and women.
Omniwomen UK + Allies raised funds to support three refugee women living in Lebanon through a three-year MBA project ‘Futuremaking.
The project gives women in challenging and potentially traumatic circumstances an opportunity to advance through business learning, and ultimately fulfill their potential by becoming business leaders — perfectly aligning with Omniwomen UK + Allies’ commitment to supporting women in leadership positions.
in Ukraine Omnicom and its agencies came together in early employees and their families.
As the war continues, our agencies in the region have implemented a wide range of actions and activities to support those directly impacted by the conflict — including supporting Ukrainian colleagues who chose to leave the country, meeting them after they made it through days-long border crossings, and providing other humanitarian assistance including transportation, accommodation, visas and refugee papers, translation services, relocation support, supplies and medical aid.
Many of our employees in countries surrounding Ukraine have opened their homes to our Ukrainian colleagues and their families, while others have provided essential transportation support to and from the Ukrainian border.
Others have given time and resources to secure and renovate safe housing, providing WiFi and laptops for displaced Ukrainians.
On behalf of Omnicom, all Ukrainian team member salaries are guaranteed through the end of 2023.
Omnicom has also donated to three humanitarian organizations focused on addressing the needs of Ukrainians: the International Rescue Committee, International Committee of the Red Cross, and Razom for Ukraine.
for teenagers sourced and supplied by OMG boxes of clothing 500 to Ukraine donated by our agencies in Germany. tonnes of essential supplies 40 around the world (including Australia, Sweden, Dubai and Portugal) have been made available to employees from Ukraine.
sourced and sent by teams in Poland and Slovakia to Ukraine.
and first-aid kits survival kits 31 A TBWA Ukraine colleague and her daughter are greeted by a TBWA Poland colleague at the Poland border.
Baby Maria-Victoria, born two days before the war began, photographed after her safe arrival in Bulgaria.
The TBWA Team, Reunited Since the start of the war in Ukraine, TBWA teams have worked around the clock to coordinate support for their 40-person team based in Ukraine.
In February and March, efforts focused on helping those who needed to leave cross the border safely into neighboring countries.
TBWA continues to provide support to Ukrainian colleagues through advanced payroll, securing accommodations in neighboring countries, and offering critical resources like food and medical supplies.
The U.S. Hearts & Science Team Opens Up Their Homes A U.S. Hearts & Science employee connected with our relief team to help his cousin, young family and parents exit Ukraine safely.
For Romanian colleagues worked with the family and were able to pick them up when they crossed the border.
The local OMG teams welcomed them into their home and quickly found the family, including a baby born only two days before the war began, a furnished apartment in Sofia, Bulgaria, for as long as needed.
In India, more than 250,000 families have faced the indescribable loss of a loved one due to COVID-19.
DDB Mudra Group – in partnership with GiveIndia and PUMA – started the Team for Humanity fundraiser to support families who lost their primary wage-earner to COVID-19 and were at risk of poverty.
The fundraiser has led to nearly support more than 640 Indian families.
By encouraging consumer donations to increase access to COVID-developing countries, the team drove reach through paid and earned media, as well as digital campaigns.
Each year Credera hosts a USA Service Day where U.S. employees step away from work to participate in a day of service where they volunteer as teams to support their Community Impact partners.
Service Day volunteer work and activities to raise awareness of Juneteenth, a United States federal holiday commemorating emancipation of the last remaining enslaved African Americans, and support local Black-owned businesses.
Advancing Sustainable Development Goals Omnicom agencies around the globe oftentimes contribute to aspects of the UN SDGs through their work with local communities.
SDG NO. Girls in Kenya are undereducated about their menstrual health and lack safe access to feminine hygiene products.
As a result, many girls stop attending school during their periods.
To address this gap in education for girls in Kenya, Entrée Health partnered with the ZanaAfrica Foundation to educate girls about reproductive care, family planning and menstrual products.
Since its inception, ZanaAfrica has impacted over end of 2023. 36 SDG NO. 4: ADVANCING RACIAL EQUITY IN HIGHER EDUCATION For two years, Ketchum has partnered with HBCU Week to foster higher education opportunities for Black students across the U.S.
In barriers of travel costs for low-income families and budget-strained HBCUs.
The and broadcast media impressions, potential social reach of more than 2.7 million through influencer partnerships and 6.9 million paid social impressions.
SDG NO. FleishmanHillard partners with the Asian University of Women (AUW), a nonprofit organization helping women from displaced, marginalized and remote communities across Asia and the Middle East.
After the Taliban takeover in August successfully evacuated 148 students and alumnae from Afghanistan to the United States and recently enrolled a new cohort of 500 Afghan women to provide them with the opportunity to pursue higher education.
SDG NO. More than 15 years ago, TBWA France created Nouvelle Cour, a communications agency focused on promoting the integration of young communications graduates from underserved communities into meaningful careers.
Since its founding, more than jobs have been filled by talented graduates from disadvantaged neighborhoods.
One hundred trees were planted, one for each employee of the agency.
Environment With offices in more than 70 countries, Omnicom has the opportunity to scale our efforts to further reduce the impact our global operations have on the environment.
We have long empowered our people to help us increase efficiency, reduce waste and advance our sustainability priorities wherever we do business.
Reducing Our Carbon Footprint Omnicom has set achievable energy-usage goals and is making strong commitments to reduce the carbon emissions associated with our operations.
In Based Targets initiative, which audits participating companies on their emissions reduction goals and evaluates whether they are in line with the global imperative to limit global warming to 1.5°C and prevent the worst effects of climate change.
In an effort to drive progress at scale, we are working with an expert third party to get a comprehensive view of our global carbon footprint with the aim of establishing enhanced targets in the near future.
Meanwhile, we continue to monitor our progress against our and increase the amount of electricity we consume from renewable resources.
from renewable resources per 2015 baseline, from 8% in 2015 to 21.5% in 2021 In 2021, we appointed Karen van Bergen as our first Chief Environmental Sustainability Officer, demonstrating our commitment to driving environmental progress at the highest levels of Omnicom.
In this new role, Karen oversees our climate change initiatives and processes, which includes setting measurable goals and policies, establishing partnerships that will reduce our carbon footprint, and using our marketing and communications expertise to collaborate with clients and their stakeholders to address climate change.
While travel and commuting started to increase in well short of pre-COVID levels.
These factors impacted our energy use, which contributed to our progress toward the environmental metrics we track.
While we know that some of the energy use shifted to homes and other remote work locations, we are unable to accurately measure the impact beyond our owned and leased facilities.
AGILE AND FLEXIBLE WORK Omnicom closely examines all our owned and leased properties to identify opportunities to optimize our environmental footprint.
We recognize the emission of greenhouse gases from office facilities remains a challenge around the world, and we strive to do our part to mitigate this trend.