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Further reading
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Allardice, Lisa (18 June 2022). "'There was practically a riot at King's Cross': an oral history of Harry Potter at 25". The Guardian. Retrieved 26 August 2024.
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Burkart, Gina (2005). A parent's guide to Harry Potter. InterVarsity Press. ISBN 978-0-8308-3288-0. Harry Potter.
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Duriez, Colin (2007). Field Guide to Harry Potter. IVP Books. ISBN 978-0-8308-3430-3.
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Mulholland, Neil (2007). The Psychology of Harry Potter: An Unauthorized Examination of the Boy Who Lived. BenBella Books. ISBN 978-1-932100-88-4.
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Silvester, William (2010). Harry Potter Collector's Handbook. Krause. ISBN 978-1-4402-0897-3.
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External links
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=================
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HarryPotter.com Wizarding World Digital/Warner Brothers Entertainment
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Harry Potter at Scholastic.com (US publisher)
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Harry Potter at Bloomsbury (UK publisher)
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Archived official movie site Warner Brothers
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Harry Potter collected news and commentary at The New York Times
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--------------------------------------------------
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TITLE: Snapchat
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====================
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Snapchat is an American multimedia social media and instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of the app are that pictures and messages, known as "Snaps", are typically only accessible for a brief period of time before their recipients can no longer access them. The app has evolved from originally focusing on person-to-person photo sharing to now showcasing users' "Stories" of 24 hours of chronological content, along with "Discover", letting brands show ad-supported short-form content. It also allows users to store photos in a password-protected area called "My Eyes Only". It has also reportedly incorporated limited use of end-to-end encryption, with intention to expand its use in the future.
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Snapchat was created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University. It is known for representing a mobile-first direction for social media, and places significant emphasis on users interacting with virtual stickers and augmented reality objects. In 2023, Snapchat had over 300 million monthly active users. On average more than four billion Snaps were sent each day in 2020. Snapchat is popular among the younger generations, with most users being between ages 18 and 24. Snapchat is subject to privacy concerns with social networking services.
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History
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=================
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Prototype
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According to documents and deposition statements, Reggie Brown brought the idea for a disappearing-pictures application to Evan Spiegel because Spiegel had prior business experience. Brown and Spiegel then pulled in Bobby Murphy, who had experience coding. The three worked closely together for several months and launched Snapchat as "Picaboo" on the iOS operating system on July 8, 2011. Reggie Brown was ousted from the company months after it was launched.
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The app was relaunched as Snapchat in September 2011, and the team focused on usability and technical aspects, rather than branding efforts. One exception was the decision to keep a mascot designed by Brown, "Ghostface Chillah", named after Ghostface Killah of the hip-hop group Wu-Tang Clan.
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On May 8, 2012, Reggie Brown sent an email to Evan Spiegel during their senior year at Stanford, in which he offered to re-negotiate his equitable share regarding ownership of the company. Lawyers for Snapchat claimed that Reggie Brown had made no contributions of value to the company, and was therefore entitled to nothing. In September 2014, Brown settled with Spiegel and Murphy for $157.5 million and was credited as one of the original authors of Snapchat.
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In their first blog post, dated May 9, 2012, CEO Evan Spiegel described the company's mission: "Snapchat isn't about capturing the traditional Kodak moment. It's about communicating with the full range of human emotion—not just what appears to be pretty or perfect." He presented Snapchat as the solution to stresses caused by the longevity of personal information on social media, evidenced by "emergency detagging of Facebook photos before job interviews and photoshopping blemishes out of candid shots before they hit the Internet".
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Growth
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As of May 2012, 25 Snapchat images were being sent per second and, as of November 2012, users had shared over one billion photos on the Snapchat iOS app, with 20 million photos being shared per day. That same month, Spiegel cited problems with user base scalability as the reason that Snapchat was experiencing some difficulties delivering its images, known as "snaps", in real time. Snapchat was released as an Android app on October 29, 2012.
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In June 2013, Snapchat version 5.0, dubbed "Banquo", was released for iOS. The updated version introduced several speed and design enhancements, including swipe navigation, double-tap to reply, an improved friend finder, and in-app profiles. The name was a reference to a character from Shakespeare's Macbeth. At the same time, Snapchat introduced Snapkidz for users under 13 years of age. Snapkidz was part of the original Snapchat application and was activated when the user provided a date of birth to verify his/her age. Snapkidz allowed children to take snaps and draw on them, but they could not send snaps to other users and could save snaps only locally on the device being used.
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According to Snapchat's published statistics, as of May 2015, the app's users were viewing 2 billion videos per day, reaching 6 billion by November. By 2016, Snapchat had hit 10 billion daily video views.
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In May 2016, Snapchat raised $1.81 billion in equity offering, suggesting strong investor interest in the company. By May 31, 2016, the app had almost 10 million daily active users in the United Kingdom.
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Investel Capital Corp., a Canadian company, sued Snapchat for infringement on its geofiltering patent in 2016. They were seeking "monetary compensation and an order that would prohibit California-based Snapchat from infringing on its patent in the future".
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In September 2016, Snapchat Inc. was renamed Snap Inc. to coincide with the introduction of the company's first hardware product, Spectacles—smartglasses with a built-in camera that can record 10 seconds of video at a time. On February 20, 2017, Spectacles became available for purchase online.
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In February 2017, Snapchat had 160 million daily active users, growing to 166 million in May.
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In November 2017, Snapchat announced a redesign that proved controversial with many of its followers. CNBC's Ingrid Angulo listed some of the reasons why many disliked the update, citing that sending a snap and re-watching stories was more complicated, stories and incoming snaps were now listed on the same page, and that the Discover page now included featured and sponsored content. A tweet sent by Kylie Jenner in February 2018, which criticized the redesign of the Snapchat app, reportedly caused Snap Inc. to lose more than $1.3 billion in market value. Over 1.2 million people signed a Change.org petition asking the company to remove the new app update.
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In December 2019, App Annie announced that Snapchat was the fifth most downloaded mobile app of the decade. The data included figures for iOS downloads starting from 2010 and Android downloads starting from 2012.
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In January 2020, Snapchat acquired AI Factory, a computer vision startup, to give a boost to its video capabilities.
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In November 2020, Snapchat announced it would pay a total of $1 million a day to users who post viral videos. The company has not stated the criteria for a video to be considered viral or how many people the payout would be split among. The promotion, called Snapchat Spotlight, was initially intended to run until the end of the year. In 2021, its payout structure changed as the company announced a shift from the $1 million per day model to a "millions per month" one. As of 2024, the program continued to operate.
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In June 2022, Snapchat announced plans to launch Snapchat Plus, a paid subscription model. The subscription gives users early access to features, the ability to change the app icon and see which users rewatch their stories. In July 2022, the company reported that they had 347 million daily active users, an increase of 18% from the previous year. In August 2022, Snapchat announced that Snapchat Plus had more than 1 million subscribers and added four new features to the subscription including priority replies, post-view emoji, new Bitmoji content, and new app icons.
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Features
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Core functionality
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Snapchat is primarily used for creating multimedia messages referred to as "snaps"; snaps can consist of a photo or a short video, and can be edited to include filters and effects, text captions, and drawings. Snaps can be directed privately to selected contacts, or to a semi-public "Story" or a public "Story" called "Our Story". The ability to send video snaps was added as a feature option in December 2012. By holding down on the photo button while inside the app, a video of up to ten seconds in length can be captured. Spiegel explained that this process allowed the video data to be compressed into the size of a photo. A later update allowed the ability to record up to 60 seconds, but are still segmented into 10 second intervals. After a single viewing, the video disappears by default. On May 1, 2014, the ability to communicate via video chat was added. Direct messaging features were also included in the update, allowing users to send ephemeral text messages to friends and family while saving any needed information by clicking on it. According to CIO, Snapchat uses real-time marketing concepts and temporality to make the app appealing to users. According to Marketing Pro, Snapchat attracts interest and potential customers by combining the AIDA (marketing) model with modern digital technology.
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