profiles/dogtopia.md

Dogtopia

• Brand slug: dogtopia
• Legal name: Better Together, LLC
• Industry: Pet Services
• FDD year: 2026 (WI)
• Source: https://apps.dfi.wi.gov/apps/FranchiseSearch/details.aspx?id=641000&hash=115475975&search=external&type=GENERAL
• FranchiseDepth page: https://franchisedepth.com/franchise/dogtopia/
• Hand-checked against the FDD: yes

Fees and investment (Items 5-7)

• initial_fee_low_usd: 40,095
• initial_fee_high_usd: 49,500
• royalty_pct: 7
• royalty_min_monthly_usd: not disclosed
• marketing_fee_pct: 2
• marketing_min_monthly_usd: not disclosed
• tech_fee_monthly_usd: 899
• total_investment_low_usd: 664,355
• total_investment_high_usd: 1,478,820
• liquid_capital_usd: not disclosed
• net_worth_usd: not disclosed

Fee notes

Standard fee $49,500; 10% multi-unit discount to $44,550; veteran discount: $44,550 first Center or $40,095 subsequent Center. REAFC Fee additional $15,500-$44,500 depending on conversion/ownership status. Pre-opening tech fee $250/month; microsite setup $700 one-time.

Outlets, closure rate, growth and all-in fee

• total_outlets: 266
• franchised_outlets: 225
• company_outlets: 41
• states_count: 37
• closure_rate_pct: 0.7
• closures: 4
• closures_not_itemized: 0
• reacquired: 2
• franchised_outlet_years: 599
• closure_year_from: 2023
• closure_year_to: 2025
• closure_ranking_eligible: yes
• growth_pct: 9
• growth_outlets_from: 244
• growth_outlets_to: 266
• growth_year_from: 2023
• growth_year_to: 2025
• growth_ranking_eligible: yes
• all_in_fee_pct: 9
• all_in_basis: royalty + marketing fund

Comparable revenue

• annual_revenue_usd: 915,213
• basis: median, Franchised Stores, open 24+ months as of 12/27/2025 (169 outlets)

Item 19 figures

metric	cohort	outlets	avg	median	min	max	period	page
2025 Gross Sales for All Qualifying Outlets – All Outlet Types	All Qualifying Outlets (Franchised + Company & Affiliated), open 24+ months as of 12/27/2025	202	935,548	921,160	295,287	2,153,303	2025 fiscal year (ended December 27, 2025)	64
2025 Gross Sales for Franchised Qualifying Outlets – All	Franchised Stores, open 24+ months as of 12/27/2025	169	927,566	915,213	295,287	1,876,551	2025 fiscal year (ended December 27, 2025)	64
2025 Gross Sales for Company & Affiliated Qualifying Outlets – All	Company & Affiliated Stores, open 24+ months as of 12/27/2025	33	976,425	937,399	565,111	2,153,303	2025 fiscal year (ended December 27, 2025)	64
2025 Gross Sales – Franchised Operating 24 to 36 Months	Franchised Stores Operating 24 to 36 Months	26	861,559	838,627	378,182	1,362,555	2025 fiscal year (ended December 27, 2025)	64
2025 Gross Sales – Franchised Operating 36+ Months	Franchised Stores Operating 36+ Months	143	939,567	920,536	295,287	1,876,551	2025 fiscal year (ended December 27, 2025)	64
2025 Gross Sales – All Outlets Operating 24 to 36 Months	All Outlets (Franchised + Company & Affiliated) Operating 24 to 36 Months	28	843,049	820,238	378,182	1,362,555	2025 fiscal year (ended December 27, 2025)	64
2025 Gross Sales – All Outlets Operating 36+ Months	All Outlets (Franchised + Company & Affiliated) Operating 36+ Months	174	950,433	928,292	295,287	2,153,303	2025 fiscal year (ended December 27, 2025)	64
Net Operating Margin – All Qualifying Outlets (Table 6)	All Qualifying Outlets – Franchised + Company & Affiliated (134 outlets)	134	19.2	18.9	-39.4	51.4	2025 fiscal year (ended December 27, 2025)	63
Net Operating Margin – All Franchised Qualifying Outlets (Table 6a)	All Franchised Qualifying Outlets (101 outlets)	101	18.5	19.4	-36	51.4	2025 fiscal year (ended December 27, 2025)	63
Net Operating Margin – Franchised $0-$900,000 Sales Bracket (Table 6a)	Franchised Stores with $0-$900,000 Annual Gross Sales (2025)	34	9.3	14.7	-36	29.1	2025 fiscal year (ended December 27, 2025)	63
Net Operating Margin – Franchised $900,000-$1,000,000 Sales Bracket (Table 6a)	Franchised Stores with $900,000-$1,000,000 Annual Gross Sales (2025)	13	14.7	16.9	-4.1	32.6	2025 fiscal year (ended December 27, 2025)	63
Net Operating Margin – Franchised $1,000,000-$1,500,000 Sales Bracket (Table 6a)	Franchised Stores with $1,000,000-$1,500,000 Annual Gross Sales (2025)	52	21.7	21.2	5.6	51.4	2025 fiscal year (ended December 27, 2025)	63
Net Operating Margin – Franchised $1,500,000+ Sales Bracket (Table 6a)	Franchised Stores with $1,500,000+ Annual Gross Sales (2025)	2	28.6	28.7	21.4	36	2025 fiscal year (ended December 27, 2025)	63
2025 Gross Sales – Franchised Bottom 25% by Sales (Table 9a)	Franchised Stores Bottom 25% by 2025 Gross Sales	42	555,451	588,558	295,287	698,476	2025 fiscal year (ended December 27, 2025)	65
2025 Gross Sales – Franchised Next 25% (26-50th pct) by Sales (Table 9a)	Franchised Stores Next 25% (26th-50th percentile) by 2025 Gross Sales	42	800,345	792,896	698,950	910,959	2025 fiscal year (ended December 27, 2025)	65
2025 Gross Sales – Franchised Next 25% (51-75th pct) by Sales (Table 9a)	Franchised Stores Next 25% (51st-75th percentile) by 2025 Gross Sales	42	1,013,135	1,002,715	915,213	1,130,574	2025 fiscal year (ended December 27, 2025)	65
2025 Gross Sales – Franchised Top 25% by Sales (Table 9a)	Franchised Stores Top 25% by 2025 Gross Sales	43	1,331,715	1,312,781	1,132,640	1,876,551	2025 fiscal year (ended December 27, 2025)	65

Franchised outlet turnover by year (Item 20 Table 3)

year	start	opened	terminated	non-renewed	reacquired	ceased	transferred	end
2023	174	33	0	0	2	0	not disclosed	205
2024	205	15	0	0	0	0	not disclosed	220
2025	220	9	2	0	0	2	not disclosed	225

Agreement terms (Item 17)

• term_years: 10
• renewal_count: 1
• renewal_term_years: 10
• renewal_fee: You must: not be in default; give us timely notice; have substantially complied with the Franchise Agreement; sign then-current form of franchise agreement; sign general release (subject to state law); pay renewal fee; remodel Center and upgrade furniture, fixtures and equipment to current standards; complete refresher training (if we require it); and extend lease for duration of renewal term.
• transfer_fee: You must: submit transfer application; be in compliance with Franchise Agreement; assign lease, if applicable; pay transfer fee; subordinate transferee's ongoing payments owed to you (if any) to transferee's financial obligations owed to us; and sign general release (subject to state law).
• cure_period_days: 30
• noncompete_post_term_years: 2
• noncompete_post_term_radius_miles: 15
• dispute_resolution: mediation
• governing_law_state: AZ
• fdd_page: 56

Revenue relative to cost (revenue is not profit)

• comparable_annual_revenue_usd: 915,213
• investment_midpoint_usd: 1,071,587
• revenue_to_investment: 0.85
• royalty_pct: 7
• revenue_per_royalty_point_usd: 130,745

Rank against peers

metric	value	rank	peers	peer median	order	peer group
inv_low	664,355	13	17	470,000	lowest first	Daycare & Boarding
fee_low	40,095	7	17	49,000	lowest first	Daycare & Boarding
royalty	7	12	17	6	lowest first	Daycare & Boarding
allin	9	13	17	8	lowest first	Daycare & Boarding
outlets	266	1	16	12.5	highest first	Daycare & Boarding
growth	9	17	28	12.65	highest first	Pet Services
closure	0.7	5	27	2.8	lowest first	Pet Services

Similar alternatives (closest first)

1. Hounds Town USA (same sub-category; investment from $667,610)
2. All American Pet Resorts (same sub-category; investment from $687,500)
3. District Dogs (same sub-category; investment from $622,225)
4. Camp Run-A-Mutt (same sub-category; investment from $588,900)
5. A Dog's Day Out (same sub-category; investment from $749,750)
6. Central Bark (same sub-category; investment from $522,474)
7. DoggieWorld (same sub-category; investment from $470,000)
8. Camp Bow Wow (same sub-category; investment from $954,606)
9. Dogdrop (same sub-category; investment from $356,050)
10. Playful Pack (same sub-category; investment from $286,250)