| --- |
| license: mit |
| language: |
| - en |
| - zh |
| - ja |
| - ko |
| pretty_name: "ASO Playbook — App Store Optimization & Mobile Growth" |
| tags: |
| - android |
| - app-marketing |
| - app-store |
| - apple |
| - aso |
| - basics |
| - beginner |
| - google-play |
| - ios |
| - keywords |
| - mobile |
| - optimization |
| - ratings |
| - reviews |
| - screenshots |
| size_categories: |
| - n<1K |
| task_categories: |
| - text-generation |
| - text-classification |
| --- |
| |
| # ASO Playbook — App Store Optimization & Mobile Growth |
|
|
| > Beginner-friendly App Store Optimization guide covering keyword research, screenshot design, rating management, and A/B testing for iOS and Android. By @WeiY... |
|
|
| ## 📦 Install on ClawHub |
|
|
| ```bash |
| clawhub install aso-playbook |
| ``` |
|
|
| Then ask your AI agent: |
|
|
| > "We just shipped iOS. Plan 30-day ASO + UGC cold start." |
|
|
| Installs the full **ASO Playbook — App Store Optimization & Mobile Growth** playbook — battle-tested with 30+ Product Hunt #1 wins, AFFiNE 60K+ GitHub stars, and 150+ AI startup consultations. |
|
|
| 🔗 [View on ClawHub](https://clawhub.ai/gingiris/aso-playbook) · [All Gingiris skills](https://clawhub.ai/user/gingiris) · [Author blog](https://gingiris.tools) |
|
|
| ## 🚀 30-Second Preview |
|
|
| ``` |
| You: We just shipped iOS. Plan 30-day ASO + UGC cold start. |
| Agent (with aso-playbook): |
| Week 1 — ASO foundation: |
| Subtitle: '[primary keyword] + Track' |
| 5 screenshots reframed around top 3 search intents |
| Localize zh/ja/ko first (high-volume, low-competition) |
| Week 2 — UGC: 30 micro-influencers in fitness niche |
| Week 3-4 — TikTok algorithm play (3x/day at peak, hashtag stack) |
| ``` |
|
|
| Concrete framework, real case studies, decision rules — not generic advice. |
|
|
| --- |
|
|
| ## 📚 Full Playbook |
|
|
| --- |
| name: aso-playbook |
| description: | |
| Beginner-friendly App Store Optimization guide covering keyword research, screenshot design, rating management, and A/B testing for iOS and Android. By @WeiYipei — practical ASO for indie developers and small teams. |
| --- |
|
|
| ## 📦 Install |
|
|
| ```bash |
| clawhub install aso-playbook |
| ``` |
|
|
| **What you get after installing:** |
| - Keyword research methodology for finding low-competition, high-intent terms |
| - Screenshot design principles proven to increase conversion 2-3x |
| - A/B testing framework with localization priorities for iOS and Android |
|
|
| --- |
|
|
| # App Store Optimization Basics — Keywords, Screenshots & Ratings |
|
|
| > 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md) |
|
|
| The fundamentals of ASO for developers who'd rather build than market — but need downloads. |
|
|
| - **Keyword research**: Finding low-competition, high-intent keywords for your category |
| - **Screenshot optimization**: Design principles that increase conversion rate 2-3x |
| - **Rating strategy**: How to ask for reviews without annoying users |
| - **Localization basics**: Which markets to target first and how to test |
| - **A/B testing**: What to test, how long to run, and interpreting results |
|
|
| ## Related Gingiris Skills |
| - Full version: https://clawhub.ai/skill/gingiris-aso-growth |
| - All skills: https://clawhub.ai/user/gingiris |
| - Follow: [@WeiYipei on X](https://x.com/WeiYipei) |
|
|
|
|
| --- |
|
|
| *Part of the [Gingiris growth skills suite](https://clawhub.ai/user/gingiris) — battle-tested operational playbooks for AI startups. Author: Iris (生姜iris), ex-AFFiNE COO, Forbes Asia 30 Under 30.* |
|
|
