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c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is the general feature of family and children? [Answer]
|
ensure family and children welfare
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] Explain Health as a domain-specific value that characterizes Western culture. [Answer]
|
stimulates acceptance of food products, activities and equipment perceived to maintain or increase physical fitness
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is the general feature of health? [Answer]
|
caring about one's body, including the desire to be physically fit and healthy
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] Explain Hedonism as a domain-specific value that characterizes Western culture. [Answer]
|
stimulates interest in products that provide pleasure and makes one feel good
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is the general feature of hedonism? [Answer]
|
pleasure seeking
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] Explain Youth as a domain-specific value that characterizes Western culture. [Answer]
|
stimulates the acceptance of products that provide the illusion of maintaining youth
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is the general feature of youth? [Answer]
|
a state of mind that stresses being young at heart
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] Explain Environment as a domain-specific value that characterizes Western culture. [Answer]
|
stimulates patronage of products that help the environment, prevent pollution and conserve natural resources
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is the general feature of environment? [Answer]
|
conservation of the environment and natural resources
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] Explain Technology as a domain-specific value that characterizes Western culture. [Answer]
|
stimulates acceptance of technology related products, especially those that work automatically (and thus are easier to use properly)
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is the general feature of technology? [Answer]
|
admiration of things employing technology and the belief that it improves the quality of life and makes life easier
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] How do values differ cross-culturally across groups of consumers? [Answer]
|
people in different cultures are exposed to different cultural experiences
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What are the 4 influences on values? [Answer]
|
1. Culture 2. Ethnic Identification 3. Social Class 4. Age
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is culture? [Answer]
|
a set of traditions, norms and beliefs that are held true by people living in a particular society
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] According to Hofstede, culture varies along what 4 dimensions? [Answer]
|
Individuals/Collectivism, Uncertainty Avoidance, Masculinity/Femininity and Power Distance
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is individualism? [Answer]
|
preference for a loosely-knit social framework in which individuals primarily take care of themselves and their immediate family only
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is collectivism? [Answer]
|
preference for a tightly-knit social framework in which individuals take care of relatives in their extended family as well as members in their particular in-group
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is uncertainty avoidance? [Answer]
|
the degree to which the members of society feel uncomfortable with uncertainty/ambiguity
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] Uncertainty avoidance explains how a society deals with the fact that the __________ can never be known. [Answer]
|
future
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is masculinity? [Answer]
|
stresses masculine values such as being competitive, risk-taking and independent
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is femininity? [Answer]
|
stresses feminine values such as being caring, risk-averse and interdependent
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is power distance? [Answer]
|
whether and how much inequality is present in society
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] How does ethnic identification influence values? [Answer]
|
ethnic groups within a larger culture can have values that differ from those in other ethnic subcultures
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] How does social class influence values? [Answer]
|
different social classes hold specific values
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] How does age influence values? [Answer]
|
members of a generation often share similar values that differ from those of other generations
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is the least obtrusive way to measure values? [Answer]
|
make inferences based on a culture's milieu
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is the means-end chain analysis? [Answer]
|
technique showing that values are linked to product attributes
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] Using information gained from the means-end chain analysis, researches do what? [Answer]
|
work backward to uncover the values that drive consumer decisions
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] Working backwards to uncover the values that drive consumer decisions provides the means to what? [Answer]
|
a desired end state (terminal value)
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is an example of means-end chain analysis? attribute: fewer calories [Answer]
|
why is this important (benefit)? because I don't want to gain weight why not (instrumental value)? i want to be healthy why (terminal value)? to feel good about myself
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] Marketers can directly assess values by using __________. [Answer]
|
value questionnaires
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What are the 2 types of questionnaires? [Answer]
|
Rokeach Value Survey (RVS) and List of Values (LOV)
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is the Rokeach Value Survey (RVS)? [Answer]
|
a self-administered survey that measures terminal values (personal goals) and instrumental values (ways of reaching personal goals)
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is the List of Values (LOV)? [Answer]
|
a value measurement survey that identifies customers' 2 most important values
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] Where are these 2 most important values taken from? [Answer]
|
a nine-value list based on the terminal values of the RVS
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What are the 4 marketing implications of values [Answer]
|
1. use values to determine consumption patterns 2. use values to segment markets 3. use values to develop new product ideas 4. use values to develop ad strategy
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What are consumption patterns? [Answer]
|
consumers' preferences
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What 2 product types are segmented? [Answer]
|
luxury products and functional products
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] The more compatible the message, the more likely that what? [Answer]
|
consumers are going to be involved and find it relevant
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is personality? [Answer]
|
distinctive and enduring patterns of thought, emotions and behaviors that characterize each individual's adaptation to the situations of their life
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] Individual personality reflects the way people __________. [Answer]
|
act
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What are the 3 natures of personality? [Answer]
|
1. reflects individual differences 2. consistent and enduring 3. can change
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What are the 3 research approaches to personality? [Answer]
|
1. Freudian Theory 2. Social-Psychological Theory 3. Trait Theory
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What are the 3 aspects of Freudian theory? [Answer]
|
1. Id 2. Superego 3. Ego
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is id? [Answer]
|
warehouse of primitive or instinctual needs for which individual seeks immediate satisfaction
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is superego? [Answer]
|
individual's internal expression of society's moral and ethical codes of conduct
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is ego? [Answer]
|
individual's monitor that balances the demands of the id and the superego
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] True/False: Individuals are consciously aware of their true reasons for what they are buying. [Answer]
|
False - Individuals are UNCONSCIOUSLY UNAWARE of their reasons for what they are buying.
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] Consumption is a(n) __________ of the individual. [Answer]
|
extension
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is social-psychological theory? [Answer]
|
theory that focuses on the social relationship that form personalities
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What are the 3 types of predominant mode of response? [Answer]
|
1. Compliant 2. Aggressive 3. Detached
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] Explain compliant individuals. [Answer]
|
one who desires to be loved, wanted and appreciated by others
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] Compliant individuals move __________ other people. [Answer]
|
towards
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] Explain aggressive individuals. [Answer]
|
one who competes with others, desires to excel and to win admiration
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] Aggressive individuals move __________ other people. [Answer]
|
against
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] Explain detached individuals. [Answer]
|
one who desires independence, self-sufficiency and freedom from obligations
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] Detached individuals move __________ other people. [Answer]
|
away from
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is trait theory? [Answer]
|
theory that proposes that personality is composed of characteristics that describe and differentiate individuals
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] Trait theory focuses on the __________ measurement of personality traits. [Answer]
|
quantitative
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What are the 5 specific traits that are relevant to consumer behavior? [Answer]
|
1. Innovativeness 2. Materialism 3. Need for Cognition 4. Frugality 5. Ethnocentrism
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] Personality is linked to what 2 things? [Answer]
|
1. how consumers make their choices 2. consumption of a broad product category
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] True/False: Personality is linked to the consumption of a specific brand category. [Answer]
|
False - Personality is linked to the consumption of a BROAD PRODUCT category.
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What are the 9 types of personality characteristics that are more related to consumer behavior than others? [Answer]
|
1. Optimal stimulation level 2. Dogmatism 3. Need for uniqueness 4. Creativity 5. Susceptibility to influence 6. Frugality 7. Self-monitoring 8. National character 9. Need for cognition
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is the optimal stimulation level? [Answer]
|
people's preferred level of stimulation (arousal)
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is usually the preferred level of stimulation? [Answer]
|
moderate
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What id dogmatism? [Answer]
|
tendency to be resistant to change or new/unfamiliar ideas
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] Explain consumers that are low in dogmatism. [Answer]
|
open-minded: more likely to prefer innovative products to established/traditional alternatives
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] Explain consumers that are high in dogmatism. [Answer]
|
closed-minded: tend to be resistant to new products, promotions and ads
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] Highly dogmatic consumers tend to be more receptive to what kind of ads? [Answer]
|
ads for new products that contain an appeal from an authoritative figure
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is the need for uniqueness? [Answer]
|
desire for novelty through the purchase, use and disposal of products
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is creativity? [Answer]
|
departure from conventional consumption practice in a novel and functional way
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is the susceptibility to influence? [Answer]
|
consumers' desire to enhance their image as observed by others and a willingness to be influenced by others
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is frugality? [Answer]
|
the degree to which consumers take a disciplined approach to ST acquisitions are are resourceful in using products to achieve LT goals
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is self-monitoring? [Answer]
|
the degree to which individuals look to others for cues on how to behave
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is national character? [Answer]
|
the broadly generalized personality of a country
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What is the need for cognition? [Answer]
|
a person's craving for the enjoyment of thinking
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] Consumers that have a high NFC are more likely to respond to what kind of ads? [Answer]
|
ads rich in product-related information
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] Consumers that have a low NFC are more likely to respond to what aspect of ads? [Answer]
|
the background or peripheral aspects of an ad
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What are lifestyles? [Answer]
|
people's patterns of behavior
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] Lifestyles relate closely to __________ and __________. [Answer]
|
values ; personality
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] Values and personality represent __________ states. [Answer]
|
internal
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] Lifestyle is represented by what 3 things? [Answer]
|
1. Activities 2. Interests 3. Opinions
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What are the 3 marketing implications of lifestyles? [Answer]
|
1. Market segmentation 2. Communications 3. New product ideas
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] Explain how marketers can use market segmentation when studying lifestyles. [Answer]
|
use lifestyles to identify consumer segments for various offerings
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] What are the 3 tools in using communication as a marketing implication for lifestyles? [Answer]
|
1. ad messages and promotions 2. specific media used by consumers 3. media usage patterns
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
c42bf8cb_lashcards_about_ConsBeh_Quiz_5__Answer
|
[Question] How do marketers develop new product ideas? [Answer]
|
by uncovering unfulfilled needs for certain lifestyle segments
|
[] |
Flashcards about ConsBeh Quiz 5
|
Answer
|
http://www.studystack.com/flashcard-1097584
|
32/1438042988650.53_20150728002308-00152-ip-10-236-191-2_722430707_3.json
|
e7b7face_Flashcards_about_Bank_services__Answer
|
[Question] Loan [Answer]
|
A sum of money given from one party to another for use over a period of time. The money is paid back according to terms agreed upon by both parties, including the specified interest rates and the timeframe over which the loan will be repaid.
|
[] |
Flashcards about Bank services
|
Answer
|
http://www.studystack.com/flashcard-1287321
|
32/1438042990603.54_20150728002310-00217-ip-10-236-191-2_735925243_3.json
|
e7b7face_Flashcards_about_Bank_services__Answer
|
[Question] Debit Card [Answer]
|
A plastic card which allows you to pay for goods or services. If you are in a shop, the cashier will insert your card into a machine and you will usually have to type in your PIN. The money is usually taken almost immediately from your account.
|
[] |
Flashcards about Bank services
|
Answer
|
http://www.studystack.com/flashcard-1287321
|
32/1438042990603.54_20150728002310-00217-ip-10-236-191-2_735925243_3.json
|
e7b7face_Flashcards_about_Bank_services__Answer
|
[Question] Standing Order [Answer]
|
A standing order moves money from your own bank account to another account. This might be to an organisation or an individual, or perhaps from your current account to your savings account.
|
[] |
Flashcards about Bank services
|
Answer
|
http://www.studystack.com/flashcard-1287321
|
32/1438042990603.54_20150728002310-00217-ip-10-236-191-2_735925243_3.json
|
e7b7face_Flashcards_about_Bank_services__Answer
|
[Question] Direct Debit [Answer]
|
An instruction from you to your bank or building society allowing someone to take money from your account. The amount of money taken can vary, but you must be told the amounts and dates beforehand.
|
[] |
Flashcards about Bank services
|
Answer
|
http://www.studystack.com/flashcard-1287321
|
32/1438042990603.54_20150728002310-00217-ip-10-236-191-2_735925243_3.json
|
e7b7face_Flashcards_about_Bank_services__Answer
|
[Question] Investments [Answer]
|
Product that generally involves some risk of losing your original money but give you the opportunity of better returns than you would get from savings only.
|
[] |
Flashcards about Bank services
|
Answer
|
http://www.studystack.com/flashcard-1287321
|
32/1438042990603.54_20150728002310-00217-ip-10-236-191-2_735925243_3.json
|
e7b7face_Flashcards_about_Bank_services__Answer
|
[Question] Mortgages [Answer]
|
A loan to help you buy property on condition that the company giving you the loan has certain rights, including the right to sell the property if you don’t pay back the loan. Credit facilities are only available to persons over 18 years of age.
|
[] |
Flashcards about Bank services
|
Answer
|
http://www.studystack.com/flashcard-1287321
|
32/1438042990603.54_20150728002310-00217-ip-10-236-191-2_735925243_3.json
|
e7b7face_Flashcards_about_Bank_services__Answer
|
[Question] Insurance [Answer]
|
This is a way to protect something that has worth to you which is at risk of damage and loss in value. The insured person pays an amount each month or year (called a premium) to the insurance provider.
|
[] |
Flashcards about Bank services
|
Answer
|
http://www.studystack.com/flashcard-1287321
|
32/1438042990603.54_20150728002310-00217-ip-10-236-191-2_735925243_3.json
|
e7b7face_Flashcards_about_Bank_services__Answer
|
[Question] Cheque [Answer]
|
A cheque is a written order which instructs your bank to pay a specific amount of money from your account to another person or organisation
|
[] |
Flashcards about Bank services
|
Answer
|
http://www.studystack.com/flashcard-1287321
|
32/1438042990603.54_20150728002310-00217-ip-10-236-191-2_735925243_3.json
|
e7b7face_Flashcards_about_Bank_services__Answer
|
[Question] Balance [Answer]
|
In banking, this means the amount of money in your bank account
|
[] |
Flashcards about Bank services
|
Answer
|
http://www.studystack.com/flashcard-1287321
|
32/1438042990603.54_20150728002310-00217-ip-10-236-191-2_735925243_3.json
|
e7b7face_Flashcards_about_Bank_services__Answer
|
[Question] Currency exchange [Answer]
|
Changing money from one currency to another
|
[] |
Flashcards about Bank services
|
Answer
|
http://www.studystack.com/flashcard-1287321
|
32/1438042990603.54_20150728002310-00217-ip-10-236-191-2_735925243_3.json
|
e7b7face_Flashcards_about_Bank_services__Answer
|
[Question] PIN [Answer]
|
PIN stands for Personal Identification Number. This is the four-digit number that you enter into an ATM when you want to take out cash, and that you use when you pay with your chip and PIN card. Never give this number to anyone, or write it down
|
[] |
Flashcards about Bank services
|
Answer
|
http://www.studystack.com/flashcard-1287321
|
32/1438042990603.54_20150728002310-00217-ip-10-236-191-2_735925243_3.json
|
e7b7face_Flashcards_about_Bank_services__Answer
|
[Question] Paying in slip [Answer]
|
Each slip includes details to identify your bank account. You might need to complete a paying-in slip each time you go to the bank to pay cash or cheques into your account.
|
[] |
Flashcards about Bank services
|
Answer
|
http://www.studystack.com/flashcard-1287321
|
32/1438042990603.54_20150728002310-00217-ip-10-236-191-2_735925243_3.json
|
e7b7face_Flashcards_about_Bank_services__Answer
|
[Question] Deposit [Answer]
|
Money put into an account, using cash, cheque or an electronic transaction
|
[] |
Flashcards about Bank services
|
Answer
|
http://www.studystack.com/flashcard-1287321
|
32/1438042990603.54_20150728002310-00217-ip-10-236-191-2_735925243_3.json
|
e7b7face_Flashcards_about_Bank_services__Answer
|
[Question] Cash withdrawal machine [Answer]
|
Cash withdrawal machines dispense money from your account, as well as providing information about your bank balance and some other services. Cash withdrawal machines are also known as ATMs (Automatic Teller Machines
|
[] |
Flashcards about Bank services
|
Answer
|
http://www.studystack.com/flashcard-1287321
|
32/1438042990603.54_20150728002310-00217-ip-10-236-191-2_735925243_3.json
|
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