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Indignation may therefore properly be felt when any one gets what is not appropriate for him, though he may be a good man enough. It may also be felt when any one sets himself up against his superior, especially against his superior in some particular respect-whence the lines
"Only from battle he shrank with Aias Telamon's son; "Zeus had been angered with him, "had he fought with a mightier one; " but also, even apart from that, when the inferior in any sense contends with his superior; a musician, for instance, with a just man, for justice is a finer thing than music.
Enough has been said to make clear the grounds on which, and the persons against whom, Indignation is felt-they are those mentioned, and others like him. As for the people who feel it; we feel it if we do ourselves deserve the greatest possible goods and moreover have them, for it is an injustice that those who are not...
From all this it is plain what sort of men those are at whose misfortunes, distresses, or failures we ought to feel pleased, or at least not pained: by considering the facts described we see at once what their contraries are. If therefore our speech puts the judges in such a frame of mind as that indicated and shows th...
Part 10 To take Envy next: we can see on what grounds, against what persons, and in what states of mind we feel it. Envy is pain at the sight of such good fortune as consists of the good things already mentioned; we feel it towards our equals; not with the idea of getting something for ourselves, but because the other ...
"Ay, kin can even be jealous of their kin. " Also our fellow-competitors, who are indeed the people just mentioned-we do not compete with men who lived a hundred centuries ago, or those not yet born, or the dead, or those who dwell near the Pillars of Hercules, or those whom, in our opinion or that of others, we take t...
"Potter against potter. " We also envy those whose possession of or success in a thing is a reproach to us: these are our neighbours and equals; for it is clear that it is our own fault we have missed the good thing in question; this annoys us, and excites envy in us. We also envy those who have what we ought to have, ...
Part 11 We will next consider Emulation, showing in what follows its causes and objects, and the state of mind in which it is felt. Emulation is pain caused by seeing the presence, in persons whose nature is like our own, of good things that are highly valued and are possible for ourselves to acquire; but it is felt no...
They are those who have these and similar things-those already mentioned, as courage, wisdom, public office. Holders of public office-generals, orators, and all who possess such powers-can do many people a good turn. Also those whom many people wish to be like; those who have many acquaintances or friends; those whom a...
This completes our discussion of the means by which the several emotions may be produced or dissipated, and upon which depend the persuasive arguments connected with the emotions.
Part 12 Let us now consider the various types of human character, in relation to the emotions and moral qualities, showing how they correspond to our various ages and fortunes. By emotions I mean anger, desire, and the like; these we have discussed already. By moral qualities I mean virtues and vices; these also have b...
To begin with the Youthful type of character. Young men have strong passions, and tend to gratify them indiscriminately. Of the bodily desires, it is the sexual by which they are most swayed and in which they show absence of self-control. They are changeable and fickle in their desires, which are violent while they las...
They are shy, accepting the rules of society in which they have been trained, and not yet believing in any other standard of honour. They have exalted notions, because they have not yet been humbled by life or learnt its necessary limitations; moreover, their hopeful disposition makes them think themselves equal to gre...
Part 13 Such, then is the character of the Young. The character of Elderly Men-men who are past their prime-may be said to be formed for the most part of elements that are the contrary of all these. They have lived many years; they have often been taken in, and often made mistakes; and life on the whole is a bad busine...
They are not shy, but shameless rather; caring less for what is noble than for what is useful, they feel contempt for what people may think of them. They lack confidence in the future; partly through experience-for most things go wrong, or anyhow turn out worse than one expects; and partly because of their cowardice. T...
Such are the characters of Young Men and Elderly Men. People always think well of speeches adapted to, and reflecting, their own character: and we can now see how to compose our speeches so as to adapt both them and ourselves to our audiences.
Part 14 As for Men in their Prime, clearly we shall find that they have a character between that of the young and that of the old, free from the extremes of either. They have neither that excess of confidence which amounts to rashness, nor too much timidity, but the right amount of each. They neither trust everybody no...
Part 15 So much for the types of character that distinguish youth, old age, and the prime of life. We will now turn to those Gifts of Fortune by which human character is affected. First let us consider Good Birth. Its effect on character is to make those who have it more ambitious; it is the way of all men who have som...
Part 16 The type of character produced by Wealth lies on the surface for all to see. Wealthy men are insolent and arrogant; their possession of wealth affects their understanding; they feel as if they had every good thing that exists; wealth becomes a sort of standard of value for everything else, and therefore they im...
Part 17 As to Power: here too it may fairly be said that the type of character it produces is mostly obvious enough. Some elements in this type it shares with the wealthy type, others are better. Those in power are more ambitious and more manly in character than the wealthy, because they aspire to do the great deeds th...
Good fortune in certain of its branches produces the types of character belonging to the conditions just described, since these conditions are in fact more or less the kinds of good fortune that are regarded as most important. It may be added that good fortune leads us to gain all we can in the way of family happiness ...
This account of the types of character that correspond to differences of age or fortune may end here; for to arrive at the opposite types to those described, namely, those of the poor, the unfortunate, and the powerless, we have only to ask what the opposite qualities are.
Part 18 The use of persuasive speech is to lead to decisions. (When we know a thing, and have decided about it, there is no further use in speaking about it.) This is so even if one is addressing a single person and urging him to do or not to do something, as when we scold a man for his conduct or try to change his vie...
The manner and means of investing speeches with moral character may now be regarded as fully set forth. Each of the main divisions of oratory has, we have seen, its own distinct purpose. With regard to each division, we have noted the accepted views and propositions upon which we may base our arguments-for political, f...
Part 19 Let us first speak of the Possible and Impossible. It may plausibly be argued: That if it is possible for one of a pair of contraries to be or happen, then it is possible for the other: e.g. if a man can be cured, he can also fall ill; for any two contraries are equally possible, in so far as they are contrarie...
That if a whole genus is a thing that can occur, so can the species; and if the species can occur, so can the genus: thus, if a sailing vessel can be made, so also can a trireme; and if a trireme, then a sailing vessel also. That if one of two things whose existence depends on each other is possible, so is the other; f...
"To some things we by art must needs attain, "Others by destiny or luck we gain. " That if anything is possible to inferior, weaker, and stupider people, it is more so for their opposites; thus Isocrates said that it would be a strange thing if he could not discover a thing that Euthynus had found out. As for Impossibi...
Questions of Past Fact may be looked at in the following ways: First, that if the less likely of two things has occurred, the more likely must have occurred also. That if one thing that usually follows another has happened, then that other thing has happened; that, for instance, if a man has forgotten a thing, he has a...
How questions of Future Fact should be argued is clear from the same considerations: That a thing will be done if there is both the power and the wish to do it; or if along with the power to do it there is a craving for the result, or anger, or calculation, prompting it. That the thing will be done, in these cases, if ...
For arguments about the Greatness and Smallness of things, the greater and the lesser, and generally great things and small, what we have already said will show the line to take. In discussing deliberative oratory we have spoken about the relative greatness of various goods, and about the greater and lesser in general....
Enough has now been said about these questions of possibility and the reverse, of past or future fact, and of the relative greatness or smallness of things.
Part 20 The special forms of oratorical argument having now been discussed, we have next to treat of those which are common to all kinds of oratory. These are of two main kinds, 'Example' and 'Enthymeme'; for the 'Maxim' is part of an enthymeme.
We will first treat of argument by Example, for it has the nature of induction, which is the foundation of reasoning. This form of argument has two varieties; one consisting in the mention of actual past facts, the other in the invention of facts by the speaker. Of the latter, again, there are two varieties, the illust...
The illustrative parallel is the sort of argument Socrates used: e.g. 'Public officials ought not to be selected by lot. That is like using the lot to select athletes, instead of choosing those who are fit for the contest; or using the lot to select a steersman from among a ship's crew, as if we ought to take the man o...
Instances of the fable are that of Stesichorus about Phalaris, and that of Aesop in defence of the popular leader. When the people of Himera had made Phalaris military dictator, and were going to give him a bodyguard, Stesichorus wound up a long talk by telling them the fable of the horse who had a field all to himself...
Aesop, defending before the assembly at Samos a poular leader who was being tried for his life, told this story: A fox, in crossing a river, was swept into a hole in the rocks; and, not being able to get out, suffered miseries for a long time through the swarms of fleas that fastened on her. A hedgehog, while roaming a...
Fables are suitable for addresses to popular assemblies; and they have one advantage-they are comparatively easy to invent, whereas it is hard to find parallels among actual past events. You will in fact frame them just as you frame illustrative parallels: all you require is the power of thinking out your analogy, a po...
Where we are unable to argue by Enthymeme, we must try to demonstrate our point by this method of Example, and to convince our hearers thereby. If we can argue by Enthymeme, we should use our Examples as subsequent supplementary evidence. They should not precede the Enthymemes: that will give the argument an inductive ...
Part 21 We now turn to the use of Maxims, in order to see upon what subjects and occasions, and for what kind of speaker, they will appropriately form part of a speech. This will appear most clearly when we have defined a maxim. It is a statement; not a particular fact, such as the character of lphicrates, but of a gen...
"Never should any man whose wits are sound "Have his sons taught more wisdom than their fellows. " Here we have a Maxim; add the reason or explanation, and the whole thing is an Enthymeme; thus-
"It makes them idle; and therewith they earn "Ill-will and jealousy throughout the city. " Again, "There is no man in all things prosperous, "
and "There is no man among us all is free, " are maxims; but the latter, taken with what follows it, is an Enthymeme- "For all are slaves of money or of chance. "
From this definition of a maxim it follows that there are four kinds of maxims. In the first Place, the maxim may or may not have a supplement. Proof is needed where the statement is paradoxical or disputable; no supplement is wanted where the statement contains nothing paradoxical, either because the view expressed is...
"Chiefest of blessings is health for a man, as it seemeth to me, this being the general opinion: or because, as soon as the view is stated, it is clear at a glance, e.g.
"No love is true save that which loves for ever. " Of the Maxims that do have a supplement attached, some are part of an Enthymeme, e.g.
"Never should any man whose wits are sound, &c. " Others have the essential character of Enthymemes, but are not stated as parts of Enthymemes; these latter are reckoned the best; they are those in which the reason for the view expressed is simply implied, e.g.
"O mortal man, nurse not immortal wrath. " To say 'it is not right to nurse immortal wrath' is a maxim; the added words 'mortal man' give the reason. Similarly, with the words Mortal creatures ought to cherish mortal, not immortal thoughts.
What has been said has shown us how many kinds of Maxims there are, and to what subjects the various kinds are appropriate. They must not be given without supplement if they express disputed or paradoxical views: we must, in that case, either put the supplement first and make a maxim of the conclusion, e.g. you might s...
The use of Maxims is appropriate only to elderly men, and in handling subjects in which the speaker is experienced. For a young man to use them is-like telling stories-unbecoming; to use them in handling things in which one has no experience is silly and ill-bred: a fact sufficiently proved by the special fondness of c...
To declare a thing to be universally true when it is not is most appropriate when working up feelings of horror and indignation in our hearers; especially by way of preface, or after the facts have been proved. Even hackneyed and commonplace maxims are to be used, if they suit one's purpose: just because they are commo...
"One omen of all is hest, that we fight for our fatherland. Or, if he is calling on them to attack a stronger force- "The War-God showeth no favour. "
Or, if he is urging people to destroy the innocent children of their enemies- "Fool, who slayeth the father and leaveth his sons to avenge him.
Some proverbs are also maxims, e.g. the proverb 'An Attic neighbour'. You are not to avoid uttering maxims that contradict such sayings as have become public property (I mean such sayings as 'know thyself' and 'nothing in excess') if doing so will raise your hearers' opinion of your character, or convey an effect of st...
The orator has therefore to guess the subjects on which his hearers really hold views already, and what those views are, and then must express, as general truths, these same views on these same subjects. This is one advantage of using maxims. There is another which is more important-it invests a speech with moral chara...
Part 22 We now come to the Enthymemes, and will begin the subject with some general consideration of the proper way of looking for them, and then proceed to what is a distinct question, the lines of argument to be embodied in them. It has already been pointed out that the Enthymeme is a syllogism, and in what sense it ...
The first thing we have to remember is this. Whether our argument concerns public affairs or some other subject, we must know some, if not all, of the facts about the subject on which we are to speak and argue. Otherwise we can have no materials out of which to construct arguments. I mean, for instance, how could we ad...
Thus, in handling the question whether justice is or is not a good, we must start with the real facts about justice and goodness. We see, then, that this is the only way in which any one ever proves anything, whether his arguments are strictly cogent or not: not all facts can form his basis, but only those that bear on...
Here, again, we have our first principle of selection of Enthymemes-that which refers to the lines of argument selected. We will now consider the various elementary classes of enthymemes. (By an 'elementary class' of enthymeme I mean the same thing as a 'line of argument'.) We will begin, as we must begin, by observing...
We may now be said to have in our hands the lines of argument for the various special subjects that it is useful or necessary to handle, having selected the propositions suitable in various cases. We have, in fact, already ascertained the lines of argument applicable to enthymemes about good and evil, the noble and the...
Part 23 1. One line of positive proof is based upon consideration of the opposite of the thing in question. Observe whether that opposite has the opposite quality. If it has not, you refute the original proposition; if it has, you establish it. E.g. 'Temperance is beneficial; for licentiousness is hurtful'. Or, as in t...
"For if not even evil-doers should "Anger us if they meant not what they did, "Then can we owe no gratitude to such "As were constrained to do the good they did us. "
Or- "Since in this world liars may win belief, "Be sure of the opposite likewise-that this world "Hears many a true word and believes it not. "
2. Another line of proof is got by considering some modification of the key-word, and arguing that what can or cannot be said of the one, can or cannot be said of the other: e.g. 'just' does not always mean 'beneficial', or 'justly' would always mean 'beneficially', whereas it is not desirable to be justly put to death...
3. Another line of proof is based upon correlative ideas. If it is true that one man noble or just treatment to another, you argue that the other must have received noble or just treatment; or that where it is right to command obedience, it must have been right to obey the command. Thus Diomedon, the tax-farmer, said o...
"And was there none to loathe thy mother's crime? " to which question Alcmaeon in reply says, "Why, there are two things to examine here. "
And when Alphesiboea asks what he means, he rejoins: "They judged her fit to die, not me to slay her. " Again there is the lawsuit about Demosthenes and the men who killed Nicanor; as they were judged to have killed him justly, it was thought that he was killed justly. And in the case of the man who was killed at Thebe...
4. Another line of proof is the 'a fortiori'. Thus it may be argued that if even the gods are not omniscient, certainly human beings are not. The principle here is that, if a quality does not in fact exist where it is more likely to exist, it clearly does not exist where it is less likely. Again, the argument that a ma...
"Thou hast pity for thy sire, who has lost his sons: "Hast none for Oeneus, whose brave son is dead? " And, again, 'if Theseus did no wrong, neither did Paris'; or 'the sons of Tyndareus did no wrong, neither did Paris'; or 'if Hector did well to slay Patroclus, Paris did well to slay Achilles'. And 'if other followers...
5. Another line of argument is based on considerations of time. Thus Iphicrates, in the case against Harmodius, said, 'if before doing the deed I had bargained that, if I did it, I should have a statue, you would have given me one. Will you not give me one now that I have done the deed? You must not make promises when ...
6. Another line is to apply to the other speaker what he has said against yourself. It is an excellent turn to give to a debate, as may be seen in the Teucer. It was employed by Iphicrates in his reply to Aristophon. 'Would you', he asked, 'take a bribe to betray the fleet?' 'No', said Aristophon; and Iphicrates replie...
7. Another line of proof is secured by defining your terms. Thus, 'What is the supernatural? Surely it is either a god or the work of a god. Well, any one who believes that the work of a god exists, cannot help also believing that gods exist.' Or take the argument of Iphicrates, 'Goodness is true nobility; neither Harm...
8. Another line of argument is founded upon the various senses of a word. Such a word is 'rightly', as has been explained in the Topics. Another line is based upon logical division. Thus, 'All men do wrong from one of three motives, A, B, or C: in my case A and B are out of the question, and even the accusers do not al...
10. Another line is based upon induction. Thus from the case of the woman of Peparethus it might be argued that women everywhere can settle correctly the facts about their children. Another example of this occurred at Athens in the case between the orator Mantias and his son, when the boy's mother revealed the true fac...
11. Another line of argument is founded upon some decision already pronounced, whether on the same subject or on one like it or contrary to it. Such a proof is most effective if every one has always decided thus; but if not every one, then at any rate most people; or if all, or most, wise or good men have thus decided,...
12. Another line of argument consists in taking separately the parts of a subject. Such is that given in the Topics: 'What sort of motion is the soul? for it must be this or that.' The Socrates of Theodectes provides an example: 'What temple has he profaned? What gods recognized by the state has he not honoured?'
13. Since it happens that any given thing usually has both good and bad consequences, another line of argument consists in using those consequences as a reason for urging that a thing should or should not be done, for prosecuting or defending any one, for eulogy or censure. E.g. education leads both to unpopularity, wh...
14. Another line of argument is used when we have to urge or discourage a course of action that may be done in either of two opposite ways, and have to apply the method just mentioned to both. The difference between this one and the last is that, whereas in the last any two things are contrasted, here the things contra...
15. Another line of argument is this: The things people approve of openly are not those which they approve of secretly: openly, their chief praise is given to justice and nobleness; but in their hearts they prefer their own advantage. Try, in face of this, to establish the point of view which your opponent has not adop...
16. Another line is that of rational correspondence. E.g. Iphicrates, when they were trying to compel his son, a youth under the prescribed age, to perform one of the state duties because he was tall, said 'If you count tall boys men, you will next be voting short men boys'. And Theodectes in his Law said, 'You make ci...
17. Another line is the argument that if two results are the same their antecedents are also the same. For instance, it was a saying of Xenophanes that to assert that the gods had birth is as impious as to say that they die; the consequence of both statements is that there is a time when the gods do not exist. This lin...
18. Another line of argument is based on the fact that men do not always make the same choice on a later as on an earlier occasion, but reverse their previous choice. E.g. the following enthymeme: 'When we were exiles, we fought in order to return; now we have returned, it would be strange to choose exile in order not ...
19. Another line of argument is the assertion that some possible motive for an event or state of things is the real one: e.g. that a gift was given in order to cause pain by its withdrawal. This notion underlies the lines:
"God gives to many great prosperity, "Not of good God towards them, but to make "The ruin of them more conspicuous. " Or take the passage from the Meleager of Antiphon:
"To slay no boar, but to be witnesses "Of Meleager's prowess unto Greece. " Or the argument in the Ajax of Theodectes, that Diomede chose out Odysseus not to do him honour, but in order that his companion might be a lesser man than himself-such a motive for doing so is quite possible.
20. Another line of argument is common to forensic and deliberative oratory, namely, to consider inducements and deterrents, and the motives people have for doing or avoiding the actions in question. These are the conditions which make us bound to act if they are for us, and to refrain from action if they are against u...
21. Another line of argument refers to things which are supposed to happen and yet seem incredible. We may argue that people could not have believed them, if they had not been true or nearly true: even that they are the more likely to be true because they are incredible. For the things which men believe are either fact...
22. Another line of argument is to refute our opponent's case by noting any contrasts or contradictions of dates, acts, or words that it anywhere displays; and this in any of the three following connexions. (1) Referring to our opponent's conduct, e.g. 'He says he is devoted to you, yet he conspired with the Thirty.' (...
23. Another line that is useful for men and causes that have been really or seemingly slandered, is to show why the facts are not as supposed; pointing out that there is a reason for the false impression given. Thus a woman, who had palmed off her son on another woman, was thought to be the lad's mistress because she e...
24. Another line of argument is to show that if the cause is present, the effect is present, and if absent, absent. For by proving the cause you at once prove the effect, and conversely nothing can exist without its cause. Thus Thrasybulus accused Leodamas of having had his name recorded as a criminal on the slab in th...
25. Another line is to consider whether the accused person can take or could have taken a better course than that which he is recommending or taking, or has taken. If he has not taken this better course, it is clear that he is not guilty, since no one deliberately and consciously chooses what is bad. This argument is, ...
26. Another line is, when a contemplated action is inconsistent with any past action, to examine them both together. Thus, when the people of Elea asked Xenophanes if they should or should not sacrifice to Leucothea and mourn for her, he advised them not to mourn for her if they thought her a goddess, and not to sacrif...
27. Another line is to make previous mistakes the grounds of accusation or defence. Thus, in the Medea of Carcinus the accusers allege that Medea has slain her children; 'at all events', they say, 'they are not to be seen'-Medea having made the mistake of sending her children away. In defence she argues that it is not ...
"Another line is to draw meanings from names. Sophocles, for instance, says, " "O steel in heart as thou art steel in name. " This line of argument is common in praises of the gods. Thus, too, Conon called Thrasybulus rash in counsel. And Herodicus said of Thrasymachus, 'You are always bold in battle'; of Polus, 'you a...
"Her name and Folly's (aphrosuns) lightly begin alike, " and Chaeremon writes "Pentheus-a name foreshadowing grief (penthos) to come. "
The Refutative Enthymeme has a greater reputation than the Demonstrative, because within a small space it works out two opposing arguments, and arguments put side by side are clearer to the audience. But of all syllogisms, whether refutative or demonstrative, those are most applauded of which we foresee the conclusions...
Part 24 Besides genuine syllogisms, there may be syllogisms that look genuine but are not; and since an enthymeme is merely a syllogism of a particular kind, it follows that, besides genuine enthymemes, there may be those that look genuine but are not.
1. Among the lines of argument that form the Spurious Enthymeme the first is that which arises from the particular words employed.
(a) One variety of this is when-as in dialectic, without having gone through any reasoning process, we make a final statement as if it were the conclusion of such a process, 'Therefore so-and-so is not true', 'Therefore also so-and-so must be true'-so too in rhetoric a compact and antithetical utterance passes for an e...
(b) Another variety is based on the use of similar words for different things; e.g. the argument that the mouse must be a noble creature, since it gives its name to the most august of all religious rites-for such the Mysteries are. Or one may introduce, into a eulogy of the dog, the dog-star; or Pan, because Pindar sai...
"O thou blessed one! "Thou whom they of Olympus call "The hound of manifold shape "That follows the Mother of Heaven: " or we may argue that, because there is much disgrace in there not being a dog about, there is honour in being a dog. Or that Hermes is readier than any other god to go shares, since we never say 'shar...