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Southern Living suggests five "must try" breakfast spots in Memphis.
Food deserts have been an issue, and a problem, in Memphis, but a new study underscores that America's nutritional divide runs even deeper than that.
Are we finally going to allow wine and liquor sales on Sundays in Tennessee? This separation of church and state advocate hopes so.
That's right, it's The 9:01's most irresistible clickbait/listicle format: The Best X in Every State. In this case, it's bakeries, from Business Insider, which taps Muddy's Bake Shop in Memphis as its Tennessee entry. I think Muddy's is the only one on the list I've sampled, which includes Bottletree Bakery in nearby Oxford as the Mississippi selection.
Rhodes professor Charles Hughes' survey of the music of 1968 continues with Aretha Franklin's "Lady Soul." And speaking of 1968, music, and (tenuous) Memphis connections, NPR looks back at Johnny Cash's historic "At Folsom Prison" performance and live album.
Speaking of NPR, they've been in a Memphis kind of mind lately for their Tiny Desk Concert Series, with singer-songwriter Julien Baker followed by Frayser Boy, Bobby Rush, William Bell and the rest of the ongoing "Take Me to the River" tour.
Drake just dropped a couple of new songs.
Country Cares has raised more than $750 million for St. Jude.
I blame the Sixers. All-Star center Joel Embiid really didn't do much other than be huge. Rookie of the Year frontrunner Ben Simmons disappeared. And with their rash of turnovers against a feisty Grizzlies defense, you wouldn't have guessed that the Grizzlies were the team out of a playoff race and the Sixers were the team in the thick of one. The Grizzlies' come-from-behind win did damage to the draft odds cause. Despite getting some helpful wins from Charlotte, Atlanta, and especially Dallas, the Grizzlies win and dispiriting close losses by Chicago and Phoenix pushed the Grizzlies back from fifth to tied for sixth in the reverse standings. Three wins currently separate 4th from 11th. Tonight: Orlando plays Sacramento and the good news is somebody has to take a win. Shout-out, though, to recently signed two-way player Myke Henry, who scored his first NBA points and just kept on going. You want a "3-and-D" wing? Myke Henry wants to know how three three-pointers and four steals in 16 minutes sounds to you.
Happening in Memphis Today: The Memphis chapter of the Urban Land Institute and the University of Memphis Design Collaborative host a "Planning Matters" forum from 4-6 p.m. at the Benjamin L. Hooks Library on the subject of neighborhood growth, with some visiting urban planners from Cincinnati. Admission is $10 or free to ULI members. ... IndieMemphis's busy special-screening schedule continues with "The Price," at Studio on the Square. ... "Finding Neverland," the Broadway version of the story behind the writing of "Peter Pan," opens at the Orpheum. ... New Memphis presents "Memphis Trivia Night" at Rec Room.
The Fadeout: Guitarist Preston Shannon, arguably the stalwart blues artist of modern Beale Street, passed away this week after a long battle with cancer. Bob Mehr has more.
Columnist Trond Lyngbø answers your frequently asked questions about mobile SEO and Google's upcoming mobile algorithm change.
In 1998, it was important for the owner of an online business to be listed in Yahoo’s directory. That could bring you enough traffic to be profitable. Today, if there’s any equivalent to that tsunami of targeted traffic, it’s in mobile search.
Without a mobile-friendly website, people searching for your products and services on smartphones and other mobile devices won’t find you as easily on Google. Customers decide what to buy, when, and from where — right on their smartphones!
Business owners cannot afford to ignore or avoid this trend. So how can you prepare for mobile search?
Following are the most frequently asked questions I get about mobile search. This isn’t a step-by-step guide to mobile SEO, but hopefully it should cover some of the more pressing issues faced by business owners in adapting to the shift to mobile.
Answer popular questions about mobile search and SEO for mobile units.
Help you avoid common traps and pitfalls when stepping into the world of mobile and multi-channel marketing.
Challenge some well-established dogmas and “rules” in marketing and sales that have become barriers in the “new age” of mobile search.
Question #1: Why Do We Need A Mobile-Friendly Website?
As of April 21, when Google rolls out its new mobile-friendly algorithm, sites that aren’t mobile-friendly will rank lower in search results than if they were mobile optimized.
The search engine won’t block or remove your site for not being optimized for mobile search (as Google Webmaster Trends Analyst John Mueller recently confirmed), but you’ll have fewer sales because mobile searchers won’t be able to find you as easily. If your competitor has a mobile-friendly website, they’ll have a distinct ranking advantage over you.
Question #2: Is It True That A Mobile-Friendly Website Is Optimized For Mobile Search And Doesn’t Need SEO?
Absolutely not. “Mobile-friendly” only means that your website renders nicely on a mobile device. In other words, your content will be presented neatly on any smartphone or tablet.
But just because your site looks good on a mobile device doesn’t mean it’s optimized for mobile search. Mobile optimization depends on several factors like technical implementation, coding and content. It requires an integrated effort across multiple disciplines, including off-page factors.
Question #3: How Can I Tell If A Page Is Mobile-Friendly Or Not?
A quick way to determine if a page is mobile-friendly or not is to use Google’s Mobile-Friendly Test Tool. This test will not only assess whether your page has a mobile-friendly design, but will also offer specific advice on where improvements can be made.
Keep in mind that the Mobile-Friendly Test Tool can only analyze a single page/URL at a time. Since it’s is not practical for larger sites to individually test each URL on their site, the best approach is to connect to Google Webmaster Tools, which will provide insight into site-wide issues impacting your mobile friendliness.
Question #4: We’re Already Doing Traditional SEO — Do We Also Need Mobile SEO?
Though traditional SEO is already complex, mobile search requires more specialized knowledge. Search results change based on location and device, so the rules are also changing frequently. See this not as a limitation, but an opportunity to gain an advantage.
Question #5: How Is Mobile SEO Different From Local SEO?
While local search relates to your city or town, mobile search is “hyper-local” and pertains to exactly where you are at the moment. The key difference is a focus on PEOPLE. Google displays different results on mobile searches that are unique, personalized and relevant to the searcher. As mentioned above, it also takes into account your website’s mobile-friendliness.
Question #6: Should Content Be The Same For Mobile Units And Desktops?
Trying to dump the same code and content from a webpage designed for desktops to a smartphone will adversely affect your conversion rate and sales. You must look beyond code and styling, to consider the intent and meaning of each page to your audience.
Question #7: What Is The Best Mobile Configuration For Us?
The truth is, the right choice for you depends on a variety of factors: your website content, your technological capabilities, your budget/resources, your industry, your business goals, your conversion points, and your visitors’ expectations all play a role in dictating which mobile configuration works best for your website.
Responsive design: Desktop content is adapted to render nicely on a mobile unit, as described here. This means URLs of pages won’t change and digital analytics with reporting is easier. However, resizing and re-formatting the same content for various devices may not deliver great results.
Dynamic serving: The web server ‘sniffs’ a user’s browser and then serves up appropriate HTML based on device information, as described here.
Separate mobile sites: Visitors on a smartphone are directed to a separate mobile URL (such as http://m.yourcompany.com) that is optimized with different, device-specific code and content, as described here.
You can optimize the design, content and call-to-action more intelligently based on your user’s needs. I recommend getting a good technical SEO consultant to advise on planning and implementation.
Question #8: Traffic From Mobile Units Doesn’t Convert Well — So, Is Mobile Search Not Important?
Your content doesn’t fit the unit well, forcing people to pinch and zoom or making it harder to click on links or calls-to-action.
The page displays too much information (or other distractions/noise), causing visitors to bounce before they can convert.
The page contains elements that don’t render on a mobile device, such as Flash.
There are problems with your site’s analytics configuration, tracking and reporting.
Most important, however, is the fact that people often underestimate the degree to which mobile influences sales due to poor attribution modeling. Google Analytics counts unique devices, not people.
So, if the same person visits your site from an iPhone while traveling, and then on an iPad at home, and finally makes a purchase from an office computer, it will be reported as three individual visits, only one of which resulted in a conversion. Your mobile traffic might appear unimportant for sales in this case, yet it really was what landed you that buyer!
Planning and executing strategy based on inaccurate or incomplete data can be disastrous. Just installing a web analytics tool on your website isn’t good enough in a multi-channel digital universe, because what you see may not be what you get! Good analysts with multi-channel experience can help you choose tools that generate meaningful reports and provide actionable data.
Question #9: Can I Trust Online Testing Tools?
There are many good tools out there for evaluating the mobile-friendliness of your website, but you can’t trust them blindly. Here’s an example: This website scored 96/100 points for user experience with Google’s PageSpeed Insights… but it obviously won’t do well!
This just illustrates that you shouldn’t rely on testing tools, even Google’s own. Thus, it’s important to get input from experts on mobile SEO and mobile usability before attempting to make your site mobile friendly.
Every business will accept that without a mobile-friendly website, they’ll vanish from Google’s search results on mobile devices. People in charge will plan to quickly roll out mobile-friendly websites.
Companies offering web design and web development services will try to capitalize on this wave, piecing together a site using a formulaic cookie-cutter approach. Only later will they realize it doesn’t deliver new business because it doesn’t rank on mobile searches.
Conclusion: SEO consultants have a promising future ahead.
Businesses will begin to understand that responsive design may not be right for them. Copying the same content from a big screen to a smaller one might not be effective.
They must create an optimal user experience. Designing separate mobile versions of their website intelligently will boost conversion rates and lead acquisition.
It’s time to get your mobile SEO act together — and hopefully the answers above were of some help. If you have any more questions, please post them in a comment and we’ll talk about them.
MEXICO CITY – Tourism is a tool for integrating cultural heritage, preservation of biodiversity and the defense of indigenous peoples, the chairman of Mexico’s Indigenous Tourism Network of Mexico (RITA) told EFE.
“What we are trying to achieve is community development with identity, having tourism as a showcase,” Ricardo Campos said.
RITA comprises more than 100 organizations in 16 states representing 17 indigenous peoples, including Purepechas, Totonacos, Mazahuas and Lacandones.
“We are focusing tourist activity toward building a platform for the development of indigenous communities, all the while generating sustainable economic mechanisms that maintain and benefit from biodiversity,” Campos said.
He said that sustainable tourism is gaining ground on traditional tourism, as reflected in a shift toward a more environmentally friendly tourism.
“There is an increased awareness from both domestic and foreign tourists. That is the reason for the increase in demand,” he added.
New tourism projects must include a greater focus on local development, Campos said.
“It’s not about generating projects that may have a negative impact on the communities’ identity or organization,” he said.
RITA’s philosophy is that tourism projects should be designed to incorporate the actions communities take every day to preserve their culture, biodiversity and traditional knowledge.
Chris Herbert and Rick Stomphorst want Halton to become the next Silicon Valley.
With a handful of highways criss-crossing the region, which encompasses Oakville, Burlington, Milton and Halton Hills, the area is home to a burgeoning hi-tech industry.
The industry’s growth is thanks in part to a community founded by Herbert and Stomphorst. They started the group and gained members using LinkedIn, an online networking tool.
“About 20 months ago, Rick and I were sitting at a local coffee shop in Oakville lamenting about how we didn’t feel there was a grassroots community that was representing the high tech industry, both individual professionals and entrepreneurs . . . who are all trying to build the next (Research in Motion),” said Herbert, the founder of Mi6, a marketing and business development agency in Oakville.
The duo limits group memberships to professionals who live or work in the Halton region, have a proven investment in the community and are interested in helping other high-tech companies be successful.
“We thought, wouldn’t it be cool to walk into a coffee shop and say, ‘there’s the guy who created the next Facebook and he did it in Halton,’ ” Herbert said.
In hopes of inspiring similar success, they named the group Silicon Halton.
The group now boasts more than 300 members who meet up monthly to exchange ideas, learn how to pitch venture capitalists, look for work and help out those on the fringes of the high-tech community.
“On LinkedIn, that’s our online space to collaborate but then we collaborate in person at our events,” said Stomphorst, who works as a consultant. “People need a place where they can engage in person with like-minded individuals . . . When you’re busy running a company, it’s tough to get out of that isolation mode when you’re working.
Members don’t come out to the meetings blind, Herbert said. They research individuals they’d like to meet by checking out their LinkedIn profiles beforehand.
The group also welcomes some unlikely members looking for help from the high tech industry.
Technical writers are members, as are science teachers looking for experts who can help them in the classroom, Herbert said.
The duo plans to nurture the group, and hope it helps turn the region into its own Silicon Valley.
“We’re hugely opportunistic. If we see an opportunity that we can leverage for our members, we’ll jump at it. A long-term vision is to create a Silicon Valley type culture here,” Stomphorst said.