text stringlengths 0 238k |
|---|
Autism Project of Rhode Island, Adoption Rhode Island, and Hasbro Children's |
Hospital . [54] The film was released in IMAX on September 21, 2007, [55] with |
additional footage that had not been included in the general theatrical |
release. [56] Marketing [ edit ] Further information: Transformers: Movie |
Prequel , Transformers: Movie Adaptation , Transformers: Ghosts of Yesterday , |
and Transformers: The Game Hasbro 's toy line for the film was created over |
two months in late 2005 and early 2006, in heavy collaboration with the |
filmmakers. [37] Protoform Optimus Prime and Starscream were released in the |
United States on May 1, 2007, and the first wave of figures was released on |
June 2. [37] The line featured characters not in the film, including Arcee . |
[35] A second wave, titled "AllSpark Power", was set for release late 2007, |
which consisted of repaints and robotic versions of ordinary vehicles in the |
film. [57] The toys feature "Automorph Technology", where moving parts of the |
toy allow other parts to shift automatically. [58] Merchandise for the film |
earned Hasbro $480 million in 2007. [59] Deals were made with 200 companies to |
promote the film in 70 countries. [60] Michael Bay directed tie-in commercials |
for General Motors, Panasonic , Burger King and PepsiCo , [61] while props – |
including the Camaro used for Bumblebee and the AllSpark – were put up for |
charity sale on eBay. [62] A viral marketing alternate reality game was |
employed through the Sector 7 website, which presented the film and all |
previous Transformers toys and media as part of a cover-up operation called |
"Hungry Dragon", perpetrated by a "real life" Sector 7 to hide the existence |
of genuine Transformers. The site featured several videos presenting |
"evidence" of Transformers on Earth, including a cameo from the original |
Bumblebee. [63] Home media [ edit ] Transformers was released on DVD and HD |
DVD on October 16, 2007 in North America. The Wal-Mart edition of the DVD |
included a shortened animated version of the prequel comic book , titled |
Transformers Beginnings and featuring the voices of Ryan, Cullen, and Dunn, as |
well as Welker as Megatron . [64] The Target copy was packaged with a |
transforming Optimus Prime DVD case and a prequel comic book about the |
Decepticons. [64] The DVD sold 8.3 million copies in its first week, making it |
the fastest-selling DVD of 2007, in North America, and it sold 190,000 copies |
on HD DVD, which was the biggest debut on the format. [65] The DVDs sold 13.74 |
million copies, making the film the most popular DVD title of 2007. [66] The |
film was released on Blu-ray on September 2, 2008. [67] In the first week, the |
two-disc edition of the Blu-ray was number one in sales compared to other |
films on the format. The Blu-ray version accounted for two-thirds of the |
film's DVD sales that first week, selling the third most in overall DVD sales. |
[68] On June 16, 2009, Paramount included a sticker on all new Transformers |
DVDs that contained a code to view exclusive content online from the first |
film and get a sneak peek at Transformers: Revenge of the Fallen . The content |
includes three exclusive clips from Revenge of the Fallen , behind-the-scenes |
footage from both films, and never-before-seen deleted scenes from the first |
film. [69] Transformers was released on 4K UHD Blu-Ray on December 5, 2017. |
[70] The film grossed $303.7 million in home sales. [71] Reception [ edit ] |
Box office [ edit ] Transformers had the highest per-screen and per-theater |
gross in 2007 in North America. [72] It was released on July 3, 2007 with 8 |
p.m. preview screenings on July 2. The United States previews earned $8.8 |
million [73] and in its first day of general release, it grossed $27.8 |
million, a record for Tuesday box-office gross until it was broken by The |
Amazing Spider-Man in 2012. [74] It did, however, break Spider-Man 2 ' s |
record for the biggest Fourth of July gross, making $29 million. [75] |
Transformers opened in over 4,050 theaters in North America [5] and grossed |
$70.5 million in its first weekend , debuting at #1 and amounting to a $155.4 |
million opening week, giving it the record for the biggest opening week for a |
non-sequel, surpassing Spider-Man . [76] It would also break other records |
during its first week, surpassing Planet of the Apes for having the highest |
non-sequel July opening weekend, War of the Worlds for scoring the highest |
non-sequel Fourth of July opening weekend, The Passion of the Christ for |
having the biggest non-sequel Wednesday gross and Independence Day for |
achieving the largest non-sequel Thursday gross. [77] The opening's gross in |
the United States was 50% more than what Paramount Pictures had expected. One |
executive attributed it to word of mouth that explained to parents that "it |
[was] OK to take the kids". Transformers ended its theatrical run in the |
United States and Canada with a gross of $319.2 million, making it the third |
highest-grossing film of 2007 in these regions behind Spider-Man 3 and Shrek |
the Third . [78] The film sold an estimated 46,402,100 tickets in North |
America. [79] The film was released in 10 international markets on June 28, |
2007, including Australia, New Zealand, Singapore , and the Philippines . |
Transformers made $29.5 million in its first weekend, topping the box office |
in 10 countries. [80] It grossed $5.2 million in Malaysia , becoming the most |
successful film in the country's history. [81] Transformers opened in China on |
July 11 and became the second highest-grossing foreign film in the country |
(behind Titanic ), making $37.3 million. [82] Its opening there set a record |
for a foreign language film, making $3 million. [83] The film was officially |
released in the United Kingdom on July 27, making £8.7 million, and helped |
contribute to the biggest attendance record ever for that weekend. It was |
second at the UK box office, behind The Simpsons Movie . [84] In South Korea , |
Transformers recorded the largest audience for a foreign film in 2007 and the |
highest foreign revenue of the film. [85] Worldwide, Transformers was the |
highest-grossing non-sequel film in 2007 with over $709.7 million, making it |
Bay's fourth highest-grossing film to date, with three of its sequels |
surpassing it. [5] It was also the fifth highest-grossing film of 2007 |
worldwide, behind Pirates of the Caribbean: At World's End , Harry Potter and |
the Order of the Phoenix , Spider-Man 3 and Shrek the Third . [86] Critical |
response [ edit ] Review aggregation website Rotten Tomatoes gave the film an |
approval rating of 57% based on 228 reviews and an average rating of 5.8/10. |
The website's critical consensus reads, "While believable characters are hard |
to come by in Transformers , the effects are staggering and the action is |
exhilarating." [87] On Metacritic , the film has an weighted average score of |
61 out of 100 based on 35 critics, indicating "generally favorable reviews". |
[88] IGN 's Todd Gilchrist called it Bay's best film, and "one of the few |
instances where it's OK to enjoy something for being smart and dumb at the |
same time, mostly because it's undeniably also a whole lot of fun". [89] The |
Advertiser 's Sean Fewster found the visual effects so seamless that "you may |
come to believe the studio somehow engineered artificial intelligence". [90] |
The Denver Post 's Lisa Kennedy praised the depiction of the robots as having |
"a believably rendered scale and intimacy", [91] and ABC presenter Margaret |
Pomeranz was surprised "that a complete newcomer to the Transformers |
phenomenon like myself became involved in the fate of these mega-machines". |
Subsets and Splits
No community queries yet
The top public SQL queries from the community will appear here once available.