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Tires are saving us — and killing us, too
Truly sustainable tires are becoming a reality, but will it be enough?
Renewable rubber
Bridgestone’s “Wireless-In-Wheel” technology.
If you watched any IndyCar road course race this year, basically any of the half-dozen events where the drivers had to turn right as well as left, you might have noticed some green flashes on those cars’ tires. It wasn’t just a visual flair to an otherwise visually dull part of the equation.
Those tires contained guayule, part of an agrarian prototype effort from Bridgestone, the supplier of spec tires for that series. It’s a high-profile demonstration of a new domestically sourced, renewable source of rubber that augments other natural sources like that from the hevea tree and even the Russian dandelion.
Truly sustainable tires are becoming a reality, but will it be enough?
Bridgestone’s Bill Niaura, executive director of sustainable innovation and circular economy, says guayule is a drop-in replacement with many potential advantages.
|
13801
|
Tires are saving us — and killing us, too
Renewable rubber
Bridgestone’s “Wireless-In-Wheel” technology.
If you watched any IndyCar road course race this year, basically any of the half-dozen events where the drivers had to turn right as well as left, you might have noticed some green flashes on those cars’ tires. It wasn’t just a visual flair to an otherwise visually dull part of the equation.
Those tires contained guayule, part of an agrarian prototype effort from Bridgestone, the supplier of spec tires for that series. It’s a high-profile demonstration of a new domestically sourced, renewable source of rubber that augments other natural sources like that from the hevea tree and even the Russian dandelion.
Truly sustainable tires are becoming a reality, but will it be enough?
Bridgestone’s Bill Niaura, executive director of sustainable innovation and circular economy, says guayule is a drop-in replacement with many potential advantages. Chief among them?
|
13802
|
Tires are saving us — and killing us, too
If you watched any IndyCar road course race this year, basically any of the half-dozen events where the drivers had to turn right as well as left, you might have noticed some green flashes on those cars’ tires. It wasn’t just a visual flair to an otherwise visually dull part of the equation.
Those tires contained guayule, part of an agrarian prototype effort from Bridgestone, the supplier of spec tires for that series. It’s a high-profile demonstration of a new domestically sourced, renewable source of rubber that augments other natural sources like that from the hevea tree and even the Russian dandelion.
Truly sustainable tires are becoming a reality, but will it be enough?
Bridgestone’s Bill Niaura, executive director of sustainable innovation and circular economy, says guayule is a drop-in replacement with many potential advantages. Chief among them? Location: “Hevea trees are primarily grown in Southeast Asia,” he says, “while guayule is grown in the Southwestern US.”
This is also a climate resiliency play.
|
13803
|
Tires are saving us — and killing us, too
It wasn’t just a visual flair to an otherwise visually dull part of the equation.
Those tires contained guayule, part of an agrarian prototype effort from Bridgestone, the supplier of spec tires for that series. It’s a high-profile demonstration of a new domestically sourced, renewable source of rubber that augments other natural sources like that from the hevea tree and even the Russian dandelion.
Truly sustainable tires are becoming a reality, but will it be enough?
Bridgestone’s Bill Niaura, executive director of sustainable innovation and circular economy, says guayule is a drop-in replacement with many potential advantages. Chief among them? Location: “Hevea trees are primarily grown in Southeast Asia,” he says, “while guayule is grown in the Southwestern US.”
This is also a climate resiliency play. Guayule provides an alternate drought-resistant source for natural rubber at a time when global temperature patterns are behaving like the stock market: highly unpredictable but trending upward.
|
13804
|
Tires are saving us — and killing us, too
Those tires contained guayule, part of an agrarian prototype effort from Bridgestone, the supplier of spec tires for that series. It’s a high-profile demonstration of a new domestically sourced, renewable source of rubber that augments other natural sources like that from the hevea tree and even the Russian dandelion.
Truly sustainable tires are becoming a reality, but will it be enough?
Bridgestone’s Bill Niaura, executive director of sustainable innovation and circular economy, says guayule is a drop-in replacement with many potential advantages. Chief among them? Location: “Hevea trees are primarily grown in Southeast Asia,” he says, “while guayule is grown in the Southwestern US.”
This is also a climate resiliency play. Guayule provides an alternate drought-resistant source for natural rubber at a time when global temperature patterns are behaving like the stock market: highly unpredictable but trending upward.
Virtually every tire manufacturer is making at least token efforts to increase the usage of sustainable materials like guayule.
|
13805
|
Tires are saving us — and killing us, too
It’s a high-profile demonstration of a new domestically sourced, renewable source of rubber that augments other natural sources like that from the hevea tree and even the Russian dandelion.
Truly sustainable tires are becoming a reality, but will it be enough?
Bridgestone’s Bill Niaura, executive director of sustainable innovation and circular economy, says guayule is a drop-in replacement with many potential advantages. Chief among them? Location: “Hevea trees are primarily grown in Southeast Asia,” he says, “while guayule is grown in the Southwestern US.”
This is also a climate resiliency play. Guayule provides an alternate drought-resistant source for natural rubber at a time when global temperature patterns are behaving like the stock market: highly unpredictable but trending upward.
Virtually every tire manufacturer is making at least token efforts to increase the usage of sustainable materials like guayule. Yokohama is using motorsports to develop its Advan A005 tire, which debuted at last year’s Pikes Peak International Hill Climb and contains 33 percent sustainable materials, including biomass-derived rubber.
|
13806
|
Tires are saving us — and killing us, too
Truly sustainable tires are becoming a reality, but will it be enough?
Bridgestone’s Bill Niaura, executive director of sustainable innovation and circular economy, says guayule is a drop-in replacement with many potential advantages. Chief among them? Location: “Hevea trees are primarily grown in Southeast Asia,” he says, “while guayule is grown in the Southwestern US.”
This is also a climate resiliency play. Guayule provides an alternate drought-resistant source for natural rubber at a time when global temperature patterns are behaving like the stock market: highly unpredictable but trending upward.
Virtually every tire manufacturer is making at least token efforts to increase the usage of sustainable materials like guayule. Yokohama is using motorsports to develop its Advan A005 tire, which debuted at last year’s Pikes Peak International Hill Climb and contains 33 percent sustainable materials, including biomass-derived rubber. Michelin, meanwhile, shod Porsche’s prototype electric GT4 e-Performance racer with tires said to be 53 percent renewable, like strap steel and lemon peels.
|
13807
|
Tires are saving us — and killing us, too
Chief among them? Location: “Hevea trees are primarily grown in Southeast Asia,” he says, “while guayule is grown in the Southwestern US.”
This is also a climate resiliency play. Guayule provides an alternate drought-resistant source for natural rubber at a time when global temperature patterns are behaving like the stock market: highly unpredictable but trending upward.
Virtually every tire manufacturer is making at least token efforts to increase the usage of sustainable materials like guayule. Yokohama is using motorsports to develop its Advan A005 tire, which debuted at last year’s Pikes Peak International Hill Climb and contains 33 percent sustainable materials, including biomass-derived rubber. Michelin, meanwhile, shod Porsche’s prototype electric GT4 e-Performance racer with tires said to be 53 percent renewable, like strap steel and lemon peels.
That all may sound like marketing plays — and it partly is — but motorsports have historically proven an ideal development opportunity in the automotive industry.
|
13808
|
Tires are saving us — and killing us, too
Guayule provides an alternate drought-resistant source for natural rubber at a time when global temperature patterns are behaving like the stock market: highly unpredictable but trending upward.
Virtually every tire manufacturer is making at least token efforts to increase the usage of sustainable materials like guayule. Yokohama is using motorsports to develop its Advan A005 tire, which debuted at last year’s Pikes Peak International Hill Climb and contains 33 percent sustainable materials, including biomass-derived rubber. Michelin, meanwhile, shod Porsche’s prototype electric GT4 e-Performance racer with tires said to be 53 percent renewable, like strap steel and lemon peels.
That all may sound like marketing plays — and it partly is — but motorsports have historically proven an ideal development opportunity in the automotive industry. Track tires are pushed to their limits, resulting in better products for the road. In time, at least.
Many manufacturers have a self-imposed deadline for a shift to renewable sourcing for materials.
|
13809
|
Tires are saving us — and killing us, too
Virtually every tire manufacturer is making at least token efforts to increase the usage of sustainable materials like guayule. Yokohama is using motorsports to develop its Advan A005 tire, which debuted at last year’s Pikes Peak International Hill Climb and contains 33 percent sustainable materials, including biomass-derived rubber. Michelin, meanwhile, shod Porsche’s prototype electric GT4 e-Performance racer with tires said to be 53 percent renewable, like strap steel and lemon peels.
That all may sound like marketing plays — and it partly is — but motorsports have historically proven an ideal development opportunity in the automotive industry. Track tires are pushed to their limits, resulting in better products for the road. In time, at least.
Many manufacturers have a self-imposed deadline for a shift to renewable sourcing for materials. Dunlop is promising 40 percent of its tires will be renewable by the end of this decade and 100 percent by 2050.
|
13810
|
Tires are saving us — and killing us, too
Yokohama is using motorsports to develop its Advan A005 tire, which debuted at last year’s Pikes Peak International Hill Climb and contains 33 percent sustainable materials, including biomass-derived rubber. Michelin, meanwhile, shod Porsche’s prototype electric GT4 e-Performance racer with tires said to be 53 percent renewable, like strap steel and lemon peels.
That all may sound like marketing plays — and it partly is — but motorsports have historically proven an ideal development opportunity in the automotive industry. Track tires are pushed to their limits, resulting in better products for the road. In time, at least.
Many manufacturers have a self-imposed deadline for a shift to renewable sourcing for materials. Dunlop is promising 40 percent of its tires will be renewable by the end of this decade and 100 percent by 2050. Bridgestone’s goal is also 2050 but is introducing models now with an increased focus on sustainability, like the Turanza EV, made of 50 percent renewable and recycled materials.
|
13811
|
Tires are saving us — and killing us, too
Michelin, meanwhile, shod Porsche’s prototype electric GT4 e-Performance racer with tires said to be 53 percent renewable, like strap steel and lemon peels.
That all may sound like marketing plays — and it partly is — but motorsports have historically proven an ideal development opportunity in the automotive industry. Track tires are pushed to their limits, resulting in better products for the road. In time, at least.
Many manufacturers have a self-imposed deadline for a shift to renewable sourcing for materials. Dunlop is promising 40 percent of its tires will be renewable by the end of this decade and 100 percent by 2050. Bridgestone’s goal is also 2050 but is introducing models now with an increased focus on sustainability, like the Turanza EV, made of 50 percent renewable and recycled materials.
How all of this factors into each manufacturer’s specialty blends is complicated, but generally, it breaks down like this:
“Natural rubber and synthetic rubber each represent about 25 percent of materials used in tire manufacturing.
|
13812
|
Tires are saving us — and killing us, too
That all may sound like marketing plays — and it partly is — but motorsports have historically proven an ideal development opportunity in the automotive industry. Track tires are pushed to their limits, resulting in better products for the road. In time, at least.
Many manufacturers have a self-imposed deadline for a shift to renewable sourcing for materials. Dunlop is promising 40 percent of its tires will be renewable by the end of this decade and 100 percent by 2050. Bridgestone’s goal is also 2050 but is introducing models now with an increased focus on sustainability, like the Turanza EV, made of 50 percent renewable and recycled materials.
How all of this factors into each manufacturer’s specialty blends is complicated, but generally, it breaks down like this:
“Natural rubber and synthetic rubber each represent about 25 percent of materials used in tire manufacturing. Fillers, primarily carbon black and silica, represent an additional 25 percent,” Bridgestone’s Niaura says.
|
13813
|
Tires are saving us — and killing us, too
Track tires are pushed to their limits, resulting in better products for the road. In time, at least.
Many manufacturers have a self-imposed deadline for a shift to renewable sourcing for materials. Dunlop is promising 40 percent of its tires will be renewable by the end of this decade and 100 percent by 2050. Bridgestone’s goal is also 2050 but is introducing models now with an increased focus on sustainability, like the Turanza EV, made of 50 percent renewable and recycled materials.
How all of this factors into each manufacturer’s specialty blends is complicated, but generally, it breaks down like this:
“Natural rubber and synthetic rubber each represent about 25 percent of materials used in tire manufacturing. Fillers, primarily carbon black and silica, represent an additional 25 percent,” Bridgestone’s Niaura says. “The remaining percentage consists of steel, textiles, oils, resins, and other ingredients used to cure the tire or serve as anti-degradants.”
By blending different components, manufacturers can adjust a tire’s grip (how sticky it is), tread life (how long it lasts), and rolling resistance (how efficient it will make your car).
|
13814
|
Tires are saving us — and killing us, too
Bridgestone’s goal is also 2050 but is introducing models now with an increased focus on sustainability, like the Turanza EV, made of 50 percent renewable and recycled materials.
How all of this factors into each manufacturer’s specialty blends is complicated, but generally, it breaks down like this:
“Natural rubber and synthetic rubber each represent about 25 percent of materials used in tire manufacturing. Fillers, primarily carbon black and silica, represent an additional 25 percent,” Bridgestone’s Niaura says. “The remaining percentage consists of steel, textiles, oils, resins, and other ingredients used to cure the tire or serve as anti-degradants.”
By blending different components, manufacturers can adjust a tire’s grip (how sticky it is), tread life (how long it lasts), and rolling resistance (how efficient it will make your car). High-grip tires are traditionally short-lived and inefficient, but thanks to sticky science and renewable materials, that’s changing.
Silica is a good example and an increasingly important component.
|
13815
|
Tires are saving us — and killing us, too
How all of this factors into each manufacturer’s specialty blends is complicated, but generally, it breaks down like this:
“Natural rubber and synthetic rubber each represent about 25 percent of materials used in tire manufacturing. Fillers, primarily carbon black and silica, represent an additional 25 percent,” Bridgestone’s Niaura says. “The remaining percentage consists of steel, textiles, oils, resins, and other ingredients used to cure the tire or serve as anti-degradants.”
By blending different components, manufacturers can adjust a tire’s grip (how sticky it is), tread life (how long it lasts), and rolling resistance (how efficient it will make your car). High-grip tires are traditionally short-lived and inefficient, but thanks to sticky science and renewable materials, that’s changing.
Silica is a good example and an increasingly important component.
Silica is a good example and an increasingly important component. It not only displaces less renewable materials but also makes tires more efficient.
|
13816
|
Tires are saving us — and killing us, too
Fillers, primarily carbon black and silica, represent an additional 25 percent,” Bridgestone’s Niaura says. “The remaining percentage consists of steel, textiles, oils, resins, and other ingredients used to cure the tire or serve as anti-degradants.”
By blending different components, manufacturers can adjust a tire’s grip (how sticky it is), tread life (how long it lasts), and rolling resistance (how efficient it will make your car). High-grip tires are traditionally short-lived and inefficient, but thanks to sticky science and renewable materials, that’s changing.
Silica is a good example and an increasingly important component.
Silica is a good example and an increasingly important component. It not only displaces less renewable materials but also makes tires more efficient. “Conventional tires rely on carbon black to strengthen the rubber matrix as the tire is cured,” Dale Harrigle, Bridgestone’s chief engineer for replacement tires, says.
|
13817
|
Tires are saving us — and killing us, too
Fillers, primarily carbon black and silica, represent an additional 25 percent,” Bridgestone’s Niaura says. “The remaining percentage consists of steel, textiles, oils, resins, and other ingredients used to cure the tire or serve as anti-degradants.”
By blending different components, manufacturers can adjust a tire’s grip (how sticky it is), tread life (how long it lasts), and rolling resistance (how efficient it will make your car). High-grip tires are traditionally short-lived and inefficient, but thanks to sticky science and renewable materials, that’s changing.
Silica is a good example and an increasingly important component.
Silica is a good example and an increasingly important component. It not only displaces less renewable materials but also makes tires more efficient. “Conventional tires rely on carbon black to strengthen the rubber matrix as the tire is cured,” Dale Harrigle, Bridgestone’s chief engineer for replacement tires, says. “In a tire that uses silica in the tread compound, a portion of the carbon black is removed and replaced with silica, which allows for increased wet performance and reduced rolling resistance.”
Silica traditionally comes from sand, but that’s changing.
|
13818
|
Tires are saving us — and killing us, too
High-grip tires are traditionally short-lived and inefficient, but thanks to sticky science and renewable materials, that’s changing.
Silica is a good example and an increasingly important component.
Silica is a good example and an increasingly important component. It not only displaces less renewable materials but also makes tires more efficient. “Conventional tires rely on carbon black to strengthen the rubber matrix as the tire is cured,” Dale Harrigle, Bridgestone’s chief engineer for replacement tires, says. “In a tire that uses silica in the tread compound, a portion of the carbon black is removed and replaced with silica, which allows for increased wet performance and reduced rolling resistance.”
Silica traditionally comes from sand, but that’s changing. Goodyear, for example, is now using silica sourced from a rice processing byproduct called husk ash.
In other words: less harmful rubber, more grip, better wear, and better range or fuel economy.
The molecular menace
Firestone’s IndyCar tires.
|
13819
|
Tires are saving us — and killing us, too
Silica is a good example and an increasingly important component.
Silica is a good example and an increasingly important component. It not only displaces less renewable materials but also makes tires more efficient. “Conventional tires rely on carbon black to strengthen the rubber matrix as the tire is cured,” Dale Harrigle, Bridgestone’s chief engineer for replacement tires, says. “In a tire that uses silica in the tread compound, a portion of the carbon black is removed and replaced with silica, which allows for increased wet performance and reduced rolling resistance.”
Silica traditionally comes from sand, but that’s changing. Goodyear, for example, is now using silica sourced from a rice processing byproduct called husk ash.
In other words: less harmful rubber, more grip, better wear, and better range or fuel economy.
The molecular menace
Firestone’s IndyCar tires.
Drive long enough, and the well-defined tread patterns of even the most efficient tires will fade, slowly balding like a stressed-out environmental scientist’s pate.
|
13820
|
Tires are saving us — and killing us, too
It not only displaces less renewable materials but also makes tires more efficient. “Conventional tires rely on carbon black to strengthen the rubber matrix as the tire is cured,” Dale Harrigle, Bridgestone’s chief engineer for replacement tires, says. “In a tire that uses silica in the tread compound, a portion of the carbon black is removed and replaced with silica, which allows for increased wet performance and reduced rolling resistance.”
Silica traditionally comes from sand, but that’s changing. Goodyear, for example, is now using silica sourced from a rice processing byproduct called husk ash.
In other words: less harmful rubber, more grip, better wear, and better range or fuel economy.
The molecular menace
Firestone’s IndyCar tires.
Drive long enough, and the well-defined tread patterns of even the most efficient tires will fade, slowly balding like a stressed-out environmental scientist’s pate. It’s easy to imagine that the lost rubber simply disappears, but the truth is more terrifying.
|
13821
|
Tires are saving us — and killing us, too
“Conventional tires rely on carbon black to strengthen the rubber matrix as the tire is cured,” Dale Harrigle, Bridgestone’s chief engineer for replacement tires, says. “In a tire that uses silica in the tread compound, a portion of the carbon black is removed and replaced with silica, which allows for increased wet performance and reduced rolling resistance.”
Silica traditionally comes from sand, but that’s changing. Goodyear, for example, is now using silica sourced from a rice processing byproduct called husk ash.
In other words: less harmful rubber, more grip, better wear, and better range or fuel economy.
The molecular menace
Firestone’s IndyCar tires.
Drive long enough, and the well-defined tread patterns of even the most efficient tires will fade, slowly balding like a stressed-out environmental scientist’s pate. It’s easy to imagine that the lost rubber simply disappears, but the truth is more terrifying.
Tires break down into tire and road wear particles, or TRWP.
|
13822
|
Tires are saving us — and killing us, too
“In a tire that uses silica in the tread compound, a portion of the carbon black is removed and replaced with silica, which allows for increased wet performance and reduced rolling resistance.”
Silica traditionally comes from sand, but that’s changing. Goodyear, for example, is now using silica sourced from a rice processing byproduct called husk ash.
In other words: less harmful rubber, more grip, better wear, and better range or fuel economy.
The molecular menace
Firestone’s IndyCar tires.
Drive long enough, and the well-defined tread patterns of even the most efficient tires will fade, slowly balding like a stressed-out environmental scientist’s pate. It’s easy to imagine that the lost rubber simply disappears, but the truth is more terrifying.
Tires break down into tire and road wear particles, or TRWP. This black dust accumulates on roads mostly — but not permanently. When it rains, it is carried away.
|
13823
|
Tires are saving us — and killing us, too
“In a tire that uses silica in the tread compound, a portion of the carbon black is removed and replaced with silica, which allows for increased wet performance and reduced rolling resistance.”
Silica traditionally comes from sand, but that’s changing. Goodyear, for example, is now using silica sourced from a rice processing byproduct called husk ash.
In other words: less harmful rubber, more grip, better wear, and better range or fuel economy.
The molecular menace
Firestone’s IndyCar tires.
Drive long enough, and the well-defined tread patterns of even the most efficient tires will fade, slowly balding like a stressed-out environmental scientist’s pate. It’s easy to imagine that the lost rubber simply disappears, but the truth is more terrifying.
Tires break down into tire and road wear particles, or TRWP. This black dust accumulates on roads mostly — but not permanently. When it rains, it is carried away.
A recent Pew Charitable Trusts report found that 78 percent of ocean microplastics are synthetic tire rubber, which makes efforts to cut down on microfiber pollution from our laundry seem a bit quaint.
|
13824
|
Tires are saving us — and killing us, too
Goodyear, for example, is now using silica sourced from a rice processing byproduct called husk ash.
In other words: less harmful rubber, more grip, better wear, and better range or fuel economy.
The molecular menace
Firestone’s IndyCar tires.
Drive long enough, and the well-defined tread patterns of even the most efficient tires will fade, slowly balding like a stressed-out environmental scientist’s pate. It’s easy to imagine that the lost rubber simply disappears, but the truth is more terrifying.
Tires break down into tire and road wear particles, or TRWP. This black dust accumulates on roads mostly — but not permanently. When it rains, it is carried away.
A recent Pew Charitable Trusts report found that 78 percent of ocean microplastics are synthetic tire rubber, which makes efforts to cut down on microfiber pollution from our laundry seem a bit quaint.
“What you don’t want is all these little wear particles full of all these nasty compounds settling in the environment and inside us and gradually leaching out their toxins,” says Nick Molden, CEO of Emissions Analytics, an independent group focused on testing and data about the overall environmental impacts of transportation.
|
13825
|
Tires are saving us — and killing us, too
Drive long enough, and the well-defined tread patterns of even the most efficient tires will fade, slowly balding like a stressed-out environmental scientist’s pate. It’s easy to imagine that the lost rubber simply disappears, but the truth is more terrifying.
Tires break down into tire and road wear particles, or TRWP. This black dust accumulates on roads mostly — but not permanently. When it rains, it is carried away.
A recent Pew Charitable Trusts report found that 78 percent of ocean microplastics are synthetic tire rubber, which makes efforts to cut down on microfiber pollution from our laundry seem a bit quaint.
“What you don’t want is all these little wear particles full of all these nasty compounds settling in the environment and inside us and gradually leaching out their toxins,” says Nick Molden, CEO of Emissions Analytics, an independent group focused on testing and data about the overall environmental impacts of transportation.
“What you don’t want is all these little wear particles full of all these nasty compounds settling in the environment and inside us and gradually leaching out their toxins.”
One such toxin is 6PPD-quinone.
|
13826
|
Tires are saving us — and killing us, too
Tires break down into tire and road wear particles, or TRWP. This black dust accumulates on roads mostly — but not permanently. When it rains, it is carried away.
A recent Pew Charitable Trusts report found that 78 percent of ocean microplastics are synthetic tire rubber, which makes efforts to cut down on microfiber pollution from our laundry seem a bit quaint.
“What you don’t want is all these little wear particles full of all these nasty compounds settling in the environment and inside us and gradually leaching out their toxins,” says Nick Molden, CEO of Emissions Analytics, an independent group focused on testing and data about the overall environmental impacts of transportation.
“What you don’t want is all these little wear particles full of all these nasty compounds settling in the environment and inside us and gradually leaching out their toxins.”
One such toxin is 6PPD-quinone. A 2020 study from the University of Washington’s Center for Urban Waters found that a dramatic decline in coho salmon populations was the result of the toxin.
|
13827
|
Tires are saving us — and killing us, too
When it rains, it is carried away.
A recent Pew Charitable Trusts report found that 78 percent of ocean microplastics are synthetic tire rubber, which makes efforts to cut down on microfiber pollution from our laundry seem a bit quaint.
“What you don’t want is all these little wear particles full of all these nasty compounds settling in the environment and inside us and gradually leaching out their toxins,” says Nick Molden, CEO of Emissions Analytics, an independent group focused on testing and data about the overall environmental impacts of transportation.
“What you don’t want is all these little wear particles full of all these nasty compounds settling in the environment and inside us and gradually leaching out their toxins.”
One such toxin is 6PPD-quinone. A 2020 study from the University of Washington’s Center for Urban Waters found that a dramatic decline in coho salmon populations was the result of the toxin. The salmon have now been placed on some West Coast endangered lists.
|
13828
|
Tires are saving us — and killing us, too
When it rains, it is carried away.
A recent Pew Charitable Trusts report found that 78 percent of ocean microplastics are synthetic tire rubber, which makes efforts to cut down on microfiber pollution from our laundry seem a bit quaint.
“What you don’t want is all these little wear particles full of all these nasty compounds settling in the environment and inside us and gradually leaching out their toxins,” says Nick Molden, CEO of Emissions Analytics, an independent group focused on testing and data about the overall environmental impacts of transportation.
“What you don’t want is all these little wear particles full of all these nasty compounds settling in the environment and inside us and gradually leaching out their toxins.”
One such toxin is 6PPD-quinone. A 2020 study from the University of Washington’s Center for Urban Waters found that a dramatic decline in coho salmon populations was the result of the toxin. The salmon have now been placed on some West Coast endangered lists.
“Shortly after birth, they were essentially going mad and dying,” Molden says.
|
13829
|
Tires are saving us — and killing us, too
“What you don’t want is all these little wear particles full of all these nasty compounds settling in the environment and inside us and gradually leaching out their toxins,” says Nick Molden, CEO of Emissions Analytics, an independent group focused on testing and data about the overall environmental impacts of transportation.
“What you don’t want is all these little wear particles full of all these nasty compounds settling in the environment and inside us and gradually leaching out their toxins.”
One such toxin is 6PPD-quinone. A 2020 study from the University of Washington’s Center for Urban Waters found that a dramatic decline in coho salmon populations was the result of the toxin. The salmon have now been placed on some West Coast endangered lists.
“Shortly after birth, they were essentially going mad and dying,” Molden says. “The researchers finally linked it to this compound in tires because it was happening after rainfall.
|
13830
|
Tires are saving us — and killing us, too
“What you don’t want is all these little wear particles full of all these nasty compounds settling in the environment and inside us and gradually leaching out their toxins,” says Nick Molden, CEO of Emissions Analytics, an independent group focused on testing and data about the overall environmental impacts of transportation.
“What you don’t want is all these little wear particles full of all these nasty compounds settling in the environment and inside us and gradually leaching out their toxins.”
One such toxin is 6PPD-quinone. A 2020 study from the University of Washington’s Center for Urban Waters found that a dramatic decline in coho salmon populations was the result of the toxin. The salmon have now been placed on some West Coast endangered lists.
“Shortly after birth, they were essentially going mad and dying,” Molden says. “The researchers finally linked it to this compound in tires because it was happening after rainfall. The rainfall was washing all the accumulated tire material off the road into the harbors and into the shore.”
That isn’t bad just for the salmon and the Pacific Northwest’s fishing industry.
|
13831
|
Tires are saving us — and killing us, too
“What you don’t want is all these little wear particles full of all these nasty compounds settling in the environment and inside us and gradually leaching out their toxins.”
One such toxin is 6PPD-quinone. A 2020 study from the University of Washington’s Center for Urban Waters found that a dramatic decline in coho salmon populations was the result of the toxin. The salmon have now been placed on some West Coast endangered lists.
“Shortly after birth, they were essentially going mad and dying,” Molden says. “The researchers finally linked it to this compound in tires because it was happening after rainfall. The rainfall was washing all the accumulated tire material off the road into the harbors and into the shore.”
That isn’t bad just for the salmon and the Pacific Northwest’s fishing industry. 6PPD-quinone is in us, too, and it only comes from tires. 6PPD helps tires resist environmental damage, thus lasting longer between replacements.
|
13832
|
Tires are saving us — and killing us, too
A 2020 study from the University of Washington’s Center for Urban Waters found that a dramatic decline in coho salmon populations was the result of the toxin. The salmon have now been placed on some West Coast endangered lists.
“Shortly after birth, they were essentially going mad and dying,” Molden says. “The researchers finally linked it to this compound in tires because it was happening after rainfall. The rainfall was washing all the accumulated tire material off the road into the harbors and into the shore.”
That isn’t bad just for the salmon and the Pacific Northwest’s fishing industry. 6PPD-quinone is in us, too, and it only comes from tires. 6PPD helps tires resist environmental damage, thus lasting longer between replacements. When 6PPD reacts with ozone, it becomes 6PPD-quinone.
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13833
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Tires are saving us — and killing us, too
A 2020 study from the University of Washington’s Center for Urban Waters found that a dramatic decline in coho salmon populations was the result of the toxin. The salmon have now been placed on some West Coast endangered lists.
“Shortly after birth, they were essentially going mad and dying,” Molden says. “The researchers finally linked it to this compound in tires because it was happening after rainfall. The rainfall was washing all the accumulated tire material off the road into the harbors and into the shore.”
That isn’t bad just for the salmon and the Pacific Northwest’s fishing industry. 6PPD-quinone is in us, too, and it only comes from tires. 6PPD helps tires resist environmental damage, thus lasting longer between replacements. When 6PPD reacts with ozone, it becomes 6PPD-quinone.
“The product 6PPD-quinone, which was identified in late 2020, requires more research to understand what impact, if any, it may have on aquatic life or the environment,” Goodyear SVP of global operations and CTO Chris Helsel says.
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13834
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Tires are saving us — and killing us, too
The salmon have now been placed on some West Coast endangered lists.
“Shortly after birth, they were essentially going mad and dying,” Molden says. “The researchers finally linked it to this compound in tires because it was happening after rainfall. The rainfall was washing all the accumulated tire material off the road into the harbors and into the shore.”
That isn’t bad just for the salmon and the Pacific Northwest’s fishing industry. 6PPD-quinone is in us, too, and it only comes from tires. 6PPD helps tires resist environmental damage, thus lasting longer between replacements. When 6PPD reacts with ozone, it becomes 6PPD-quinone.
“The product 6PPD-quinone, which was identified in late 2020, requires more research to understand what impact, if any, it may have on aquatic life or the environment,” Goodyear SVP of global operations and CTO Chris Helsel says. That’s hardly a mea culpa, but the tire industry genuinely has been an active partner in studying the problem.
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13835
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Tires are saving us — and killing us, too
“The researchers finally linked it to this compound in tires because it was happening after rainfall. The rainfall was washing all the accumulated tire material off the road into the harbors and into the shore.”
That isn’t bad just for the salmon and the Pacific Northwest’s fishing industry. 6PPD-quinone is in us, too, and it only comes from tires. 6PPD helps tires resist environmental damage, thus lasting longer between replacements. When 6PPD reacts with ozone, it becomes 6PPD-quinone.
“The product 6PPD-quinone, which was identified in late 2020, requires more research to understand what impact, if any, it may have on aquatic life or the environment,” Goodyear SVP of global operations and CTO Chris Helsel says. That’s hardly a mea culpa, but the tire industry genuinely has been an active partner in studying the problem.
Goodyear and other members of the US Tire Manufacturers Association actually encouraged 6PPD-targeting regulation enacted by the California Environmental Protection Agency and have provided free tire compound samples to researchers.
|
13836
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Tires are saving us — and killing us, too
6PPD-quinone is in us, too, and it only comes from tires. 6PPD helps tires resist environmental damage, thus lasting longer between replacements. When 6PPD reacts with ozone, it becomes 6PPD-quinone.
“The product 6PPD-quinone, which was identified in late 2020, requires more research to understand what impact, if any, it may have on aquatic life or the environment,” Goodyear SVP of global operations and CTO Chris Helsel says. That’s hardly a mea culpa, but the tire industry genuinely has been an active partner in studying the problem.
Goodyear and other members of the US Tire Manufacturers Association actually encouraged 6PPD-targeting regulation enacted by the California Environmental Protection Agency and have provided free tire compound samples to researchers. “For the next five years, if you want to sell tires in California, you need to go through the process of either eliminating 6PPD, or at least properly researching the alternatives,” Molden says.
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13837
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Tires are saving us — and killing us, too
6PPD helps tires resist environmental damage, thus lasting longer between replacements. When 6PPD reacts with ozone, it becomes 6PPD-quinone.
“The product 6PPD-quinone, which was identified in late 2020, requires more research to understand what impact, if any, it may have on aquatic life or the environment,” Goodyear SVP of global operations and CTO Chris Helsel says. That’s hardly a mea culpa, but the tire industry genuinely has been an active partner in studying the problem.
Goodyear and other members of the US Tire Manufacturers Association actually encouraged 6PPD-targeting regulation enacted by the California Environmental Protection Agency and have provided free tire compound samples to researchers. “For the next five years, if you want to sell tires in California, you need to go through the process of either eliminating 6PPD, or at least properly researching the alternatives,” Molden says.
“We are collaborating with researchers and other scientists to better understand this transformation product, fill knowledge gaps, and determine next steps,” says Helsel.
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13838
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Tires are saving us — and killing us, too
“The product 6PPD-quinone, which was identified in late 2020, requires more research to understand what impact, if any, it may have on aquatic life or the environment,” Goodyear SVP of global operations and CTO Chris Helsel says. That’s hardly a mea culpa, but the tire industry genuinely has been an active partner in studying the problem.
Goodyear and other members of the US Tire Manufacturers Association actually encouraged 6PPD-targeting regulation enacted by the California Environmental Protection Agency and have provided free tire compound samples to researchers. “For the next five years, if you want to sell tires in California, you need to go through the process of either eliminating 6PPD, or at least properly researching the alternatives,” Molden says.
“We are collaborating with researchers and other scientists to better understand this transformation product, fill knowledge gaps, and determine next steps,” says Helsel.
Other initiatives are coming to limit overall tire emissions, including the upcoming Euro 7 regulations, which put caps on tire wear particles as well as other emissions.
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13839
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Tires are saving us — and killing us, too
That’s hardly a mea culpa, but the tire industry genuinely has been an active partner in studying the problem.
Goodyear and other members of the US Tire Manufacturers Association actually encouraged 6PPD-targeting regulation enacted by the California Environmental Protection Agency and have provided free tire compound samples to researchers. “For the next five years, if you want to sell tires in California, you need to go through the process of either eliminating 6PPD, or at least properly researching the alternatives,” Molden says.
“We are collaborating with researchers and other scientists to better understand this transformation product, fill knowledge gaps, and determine next steps,” says Helsel.
Other initiatives are coming to limit overall tire emissions, including the upcoming Euro 7 regulations, which put caps on tire wear particles as well as other emissions.
That seems like progress, but Emissions Analytics’ Molden isn’t so sure: “The reason I’m worried about that is I’m sure you can reduce that wear mass, but if you do that by making the compound more toxic, you could actually make the environmental impact worse.”
“You could actually make the environmental impact worse.”
That could be akin to increasing a car’s fuel efficiency by switching to leaded fuel.
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13840
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Tires are saving us — and killing us, too
“For the next five years, if you want to sell tires in California, you need to go through the process of either eliminating 6PPD, or at least properly researching the alternatives,” Molden says.
“We are collaborating with researchers and other scientists to better understand this transformation product, fill knowledge gaps, and determine next steps,” says Helsel.
Other initiatives are coming to limit overall tire emissions, including the upcoming Euro 7 regulations, which put caps on tire wear particles as well as other emissions.
That seems like progress, but Emissions Analytics’ Molden isn’t so sure: “The reason I’m worried about that is I’m sure you can reduce that wear mass, but if you do that by making the compound more toxic, you could actually make the environmental impact worse.”
“You could actually make the environmental impact worse.”
That could be akin to increasing a car’s fuel efficiency by switching to leaded fuel.
Molden believes that what’s needed is better understanding.
|
13841
|
Tires are saving us — and killing us, too
“For the next five years, if you want to sell tires in California, you need to go through the process of either eliminating 6PPD, or at least properly researching the alternatives,” Molden says.
“We are collaborating with researchers and other scientists to better understand this transformation product, fill knowledge gaps, and determine next steps,” says Helsel.
Other initiatives are coming to limit overall tire emissions, including the upcoming Euro 7 regulations, which put caps on tire wear particles as well as other emissions.
That seems like progress, but Emissions Analytics’ Molden isn’t so sure: “The reason I’m worried about that is I’m sure you can reduce that wear mass, but if you do that by making the compound more toxic, you could actually make the environmental impact worse.”
“You could actually make the environmental impact worse.”
That could be akin to increasing a car’s fuel efficiency by switching to leaded fuel.
Molden believes that what’s needed is better understanding. To that end, he’s recently created the Tyre Emissions Research Consortium, a LinkedIn group with about 1,000 members.
|
13842
|
Tires are saving us — and killing us, too
“We are collaborating with researchers and other scientists to better understand this transformation product, fill knowledge gaps, and determine next steps,” says Helsel.
Other initiatives are coming to limit overall tire emissions, including the upcoming Euro 7 regulations, which put caps on tire wear particles as well as other emissions.
That seems like progress, but Emissions Analytics’ Molden isn’t so sure: “The reason I’m worried about that is I’m sure you can reduce that wear mass, but if you do that by making the compound more toxic, you could actually make the environmental impact worse.”
“You could actually make the environmental impact worse.”
That could be akin to increasing a car’s fuel efficiency by switching to leaded fuel.
Molden believes that what’s needed is better understanding. To that end, he’s recently created the Tyre Emissions Research Consortium, a LinkedIn group with about 1,000 members. The intent is to break down the silos that individual researchers were working in.
|
13843
|
Tires are saving us — and killing us, too
Other initiatives are coming to limit overall tire emissions, including the upcoming Euro 7 regulations, which put caps on tire wear particles as well as other emissions.
That seems like progress, but Emissions Analytics’ Molden isn’t so sure: “The reason I’m worried about that is I’m sure you can reduce that wear mass, but if you do that by making the compound more toxic, you could actually make the environmental impact worse.”
“You could actually make the environmental impact worse.”
That could be akin to increasing a car’s fuel efficiency by switching to leaded fuel.
Molden believes that what’s needed is better understanding. To that end, he’s recently created the Tyre Emissions Research Consortium, a LinkedIn group with about 1,000 members. The intent is to break down the silos that individual researchers were working in.
Research into 6PPD replacements is ongoing, and the US Tire Manufacturers Association is also touting research into various ways to mitigate and reduce tire debris pollution.
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13844
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Tires are saving us — and killing us, too
That seems like progress, but Emissions Analytics’ Molden isn’t so sure: “The reason I’m worried about that is I’m sure you can reduce that wear mass, but if you do that by making the compound more toxic, you could actually make the environmental impact worse.”
“You could actually make the environmental impact worse.”
That could be akin to increasing a car’s fuel efficiency by switching to leaded fuel.
Molden believes that what’s needed is better understanding. To that end, he’s recently created the Tyre Emissions Research Consortium, a LinkedIn group with about 1,000 members. The intent is to break down the silos that individual researchers were working in.
Research into 6PPD replacements is ongoing, and the US Tire Manufacturers Association is also touting research into various ways to mitigate and reduce tire debris pollution.
Given all that research is happening at an industry level, it’s easy to feel a little helpless about the role we’re all playing in contributing this pollution to the environment when we’re just trying to get to work.
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13845
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Tires are saving us — and killing us, too
Molden believes that what’s needed is better understanding. To that end, he’s recently created the Tyre Emissions Research Consortium, a LinkedIn group with about 1,000 members. The intent is to break down the silos that individual researchers were working in.
Research into 6PPD replacements is ongoing, and the US Tire Manufacturers Association is also touting research into various ways to mitigate and reduce tire debris pollution.
Given all that research is happening at an industry level, it’s easy to feel a little helpless about the role we’re all playing in contributing this pollution to the environment when we’re just trying to get to work. Still, there are things that we can do to help minimize the environmental impact in the interim.
Molden suggests a few things: drive more slowly, drive more smoothly, and choose the right tires. According to Molden, the tires that your car was outfitted with when new will provide the best wear characteristics.
|
13846
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Tires are saving us — and killing us, too
Molden believes that what’s needed is better understanding. To that end, he’s recently created the Tyre Emissions Research Consortium, a LinkedIn group with about 1,000 members. The intent is to break down the silos that individual researchers were working in.
Research into 6PPD replacements is ongoing, and the US Tire Manufacturers Association is also touting research into various ways to mitigate and reduce tire debris pollution.
Given all that research is happening at an industry level, it’s easy to feel a little helpless about the role we’re all playing in contributing this pollution to the environment when we’re just trying to get to work. Still, there are things that we can do to help minimize the environmental impact in the interim.
Molden suggests a few things: drive more slowly, drive more smoothly, and choose the right tires. According to Molden, the tires that your car was outfitted with when new will provide the best wear characteristics. “It’s a bit like going to a flight in restaurants, and each course has a wine match to the food,” he says.
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13847
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Tires are saving us — and killing us, too
The intent is to break down the silos that individual researchers were working in.
Research into 6PPD replacements is ongoing, and the US Tire Manufacturers Association is also touting research into various ways to mitigate and reduce tire debris pollution.
Given all that research is happening at an industry level, it’s easy to feel a little helpless about the role we’re all playing in contributing this pollution to the environment when we’re just trying to get to work. Still, there are things that we can do to help minimize the environmental impact in the interim.
Molden suggests a few things: drive more slowly, drive more smoothly, and choose the right tires. According to Molden, the tires that your car was outfitted with when new will provide the best wear characteristics. “It’s a bit like going to a flight in restaurants, and each course has a wine match to the food,” he says. Perfectly paired tires may cost more than whatever you can get at a local discounter, but they’ll provide better wear and, ultimately, less pollution.
|
13848
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Tires are saving us — and killing us, too
Research into 6PPD replacements is ongoing, and the US Tire Manufacturers Association is also touting research into various ways to mitigate and reduce tire debris pollution.
Given all that research is happening at an industry level, it’s easy to feel a little helpless about the role we’re all playing in contributing this pollution to the environment when we’re just trying to get to work. Still, there are things that we can do to help minimize the environmental impact in the interim.
Molden suggests a few things: drive more slowly, drive more smoothly, and choose the right tires. According to Molden, the tires that your car was outfitted with when new will provide the best wear characteristics. “It’s a bit like going to a flight in restaurants, and each course has a wine match to the food,” he says. Perfectly paired tires may cost more than whatever you can get at a local discounter, but they’ll provide better wear and, ultimately, less pollution.
End of the road
Michelin’s Uptis.
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13849
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Tires are saving us — and killing us, too
Given all that research is happening at an industry level, it’s easy to feel a little helpless about the role we’re all playing in contributing this pollution to the environment when we’re just trying to get to work. Still, there are things that we can do to help minimize the environmental impact in the interim.
Molden suggests a few things: drive more slowly, drive more smoothly, and choose the right tires. According to Molden, the tires that your car was outfitted with when new will provide the best wear characteristics. “It’s a bit like going to a flight in restaurants, and each course has a wine match to the food,” he says. Perfectly paired tires may cost more than whatever you can get at a local discounter, but they’ll provide better wear and, ultimately, less pollution.
End of the road
Michelin’s Uptis.
Even the best tires will need to be replaced, either thanks to wear or the kind of roadside debris that can not only ruin a tire but also your entire day.
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13850
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Tires are saving us — and killing us, too
Still, there are things that we can do to help minimize the environmental impact in the interim.
Molden suggests a few things: drive more slowly, drive more smoothly, and choose the right tires. According to Molden, the tires that your car was outfitted with when new will provide the best wear characteristics. “It’s a bit like going to a flight in restaurants, and each course has a wine match to the food,” he says. Perfectly paired tires may cost more than whatever you can get at a local discounter, but they’ll provide better wear and, ultimately, less pollution.
End of the road
Michelin’s Uptis.
Even the best tires will need to be replaced, either thanks to wear or the kind of roadside debris that can not only ruin a tire but also your entire day. The good news is that modern tires last a lot longer than they did before.
|
13851
|
Tires are saving us — and killing us, too
Still, there are things that we can do to help minimize the environmental impact in the interim.
Molden suggests a few things: drive more slowly, drive more smoothly, and choose the right tires. According to Molden, the tires that your car was outfitted with when new will provide the best wear characteristics. “It’s a bit like going to a flight in restaurants, and each course has a wine match to the food,” he says. Perfectly paired tires may cost more than whatever you can get at a local discounter, but they’ll provide better wear and, ultimately, less pollution.
End of the road
Michelin’s Uptis.
Even the best tires will need to be replaced, either thanks to wear or the kind of roadside debris that can not only ruin a tire but also your entire day. The good news is that modern tires last a lot longer than they did before. “In the early 1970s, the typical wear life for a set of tires was approximately 20,000 miles in average driving conditions,” Harrigle says.
|
13852
|
Tires are saving us — and killing us, too
According to Molden, the tires that your car was outfitted with when new will provide the best wear characteristics. “It’s a bit like going to a flight in restaurants, and each course has a wine match to the food,” he says. Perfectly paired tires may cost more than whatever you can get at a local discounter, but they’ll provide better wear and, ultimately, less pollution.
End of the road
Michelin’s Uptis.
Even the best tires will need to be replaced, either thanks to wear or the kind of roadside debris that can not only ruin a tire but also your entire day. The good news is that modern tires last a lot longer than they did before. “In the early 1970s, the typical wear life for a set of tires was approximately 20,000 miles in average driving conditions,” Harrigle says. “Fast forward to today, and 80,000-mile wear warranties are relatively common.”
The bad news is that we’re still going through more tires than ever.
|
13853
|
Tires are saving us — and killing us, too
“It’s a bit like going to a flight in restaurants, and each course has a wine match to the food,” he says. Perfectly paired tires may cost more than whatever you can get at a local discounter, but they’ll provide better wear and, ultimately, less pollution.
End of the road
Michelin’s Uptis.
Even the best tires will need to be replaced, either thanks to wear or the kind of roadside debris that can not only ruin a tire but also your entire day. The good news is that modern tires last a lot longer than they did before. “In the early 1970s, the typical wear life for a set of tires was approximately 20,000 miles in average driving conditions,” Harrigle says. “Fast forward to today, and 80,000-mile wear warranties are relatively common.”
The bad news is that we’re still going through more tires than ever.
The bad news is that we’re still going through more tires than ever.
|
13854
|
Tires are saving us — and killing us, too
Perfectly paired tires may cost more than whatever you can get at a local discounter, but they’ll provide better wear and, ultimately, less pollution.
End of the road
Michelin’s Uptis.
Even the best tires will need to be replaced, either thanks to wear or the kind of roadside debris that can not only ruin a tire but also your entire day. The good news is that modern tires last a lot longer than they did before. “In the early 1970s, the typical wear life for a set of tires was approximately 20,000 miles in average driving conditions,” Harrigle says. “Fast forward to today, and 80,000-mile wear warranties are relatively common.”
The bad news is that we’re still going through more tires than ever.
The bad news is that we’re still going through more tires than ever. Harrigle says we scrap 250 million tires every year in North America. Again, about half are burned for fuel.
But there are other solutions.
|
13855
|
Tires are saving us — and killing us, too
End of the road
Michelin’s Uptis.
Even the best tires will need to be replaced, either thanks to wear or the kind of roadside debris that can not only ruin a tire but also your entire day. The good news is that modern tires last a lot longer than they did before. “In the early 1970s, the typical wear life for a set of tires was approximately 20,000 miles in average driving conditions,” Harrigle says. “Fast forward to today, and 80,000-mile wear warranties are relatively common.”
The bad news is that we’re still going through more tires than ever.
The bad news is that we’re still going through more tires than ever. Harrigle says we scrap 250 million tires every year in North America. Again, about half are burned for fuel.
But there are other solutions. Recycling is one, but reuse is better, a process called retreading.
|
13856
|
Tires are saving us — and killing us, too
End of the road
Michelin’s Uptis.
Even the best tires will need to be replaced, either thanks to wear or the kind of roadside debris that can not only ruin a tire but also your entire day. The good news is that modern tires last a lot longer than they did before. “In the early 1970s, the typical wear life for a set of tires was approximately 20,000 miles in average driving conditions,” Harrigle says. “Fast forward to today, and 80,000-mile wear warranties are relatively common.”
The bad news is that we’re still going through more tires than ever.
The bad news is that we’re still going through more tires than ever. Harrigle says we scrap 250 million tires every year in North America. Again, about half are burned for fuel.
But there are other solutions. Recycling is one, but reuse is better, a process called retreading. Retreading itself is nothing new, but while it’s generally fallen out of favor for consumer tires, on the industrial side of things, it can be a huge cost-saver — and environment-saver, too.
|
13857
|
Tires are saving us — and killing us, too
The good news is that modern tires last a lot longer than they did before. “In the early 1970s, the typical wear life for a set of tires was approximately 20,000 miles in average driving conditions,” Harrigle says. “Fast forward to today, and 80,000-mile wear warranties are relatively common.”
The bad news is that we’re still going through more tires than ever.
The bad news is that we’re still going through more tires than ever. Harrigle says we scrap 250 million tires every year in North America. Again, about half are burned for fuel.
But there are other solutions. Recycling is one, but reuse is better, a process called retreading. Retreading itself is nothing new, but while it’s generally fallen out of favor for consumer tires, on the industrial side of things, it can be a huge cost-saver — and environment-saver, too.
Jason Roanhouse, VP of North American Bandag operations at Bridgestone Mobility Solutions, says that the company’s retread business has saved 300 million tires from being thrown out, worth roughly 4 billion gallons of oil.
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13858
|
Tires are saving us — and killing us, too
“Fast forward to today, and 80,000-mile wear warranties are relatively common.”
The bad news is that we’re still going through more tires than ever.
The bad news is that we’re still going through more tires than ever. Harrigle says we scrap 250 million tires every year in North America. Again, about half are burned for fuel.
But there are other solutions. Recycling is one, but reuse is better, a process called retreading. Retreading itself is nothing new, but while it’s generally fallen out of favor for consumer tires, on the industrial side of things, it can be a huge cost-saver — and environment-saver, too.
Jason Roanhouse, VP of North American Bandag operations at Bridgestone Mobility Solutions, says that the company’s retread business has saved 300 million tires from being thrown out, worth roughly 4 billion gallons of oil.
Future tires
While efforts to find sustainable replacements for tire manufacturing compounds continue, as does research into what today’s compounds do to our health, many manufacturers are trying to change the equation altogether.
|
13859
|
Tires are saving us — and killing us, too
The bad news is that we’re still going through more tires than ever. Harrigle says we scrap 250 million tires every year in North America. Again, about half are burned for fuel.
But there are other solutions. Recycling is one, but reuse is better, a process called retreading. Retreading itself is nothing new, but while it’s generally fallen out of favor for consumer tires, on the industrial side of things, it can be a huge cost-saver — and environment-saver, too.
Jason Roanhouse, VP of North American Bandag operations at Bridgestone Mobility Solutions, says that the company’s retread business has saved 300 million tires from being thrown out, worth roughly 4 billion gallons of oil.
Future tires
While efforts to find sustainable replacements for tire manufacturing compounds continue, as does research into what today’s compounds do to our health, many manufacturers are trying to change the equation altogether.
A near-future example is the Michelin Uptis, a non-pneumatic tire.
|
13860
|
Tires are saving us — and killing us, too
Harrigle says we scrap 250 million tires every year in North America. Again, about half are burned for fuel.
But there are other solutions. Recycling is one, but reuse is better, a process called retreading. Retreading itself is nothing new, but while it’s generally fallen out of favor for consumer tires, on the industrial side of things, it can be a huge cost-saver — and environment-saver, too.
Jason Roanhouse, VP of North American Bandag operations at Bridgestone Mobility Solutions, says that the company’s retread business has saved 300 million tires from being thrown out, worth roughly 4 billion gallons of oil.
Future tires
While efforts to find sustainable replacements for tire manufacturing compounds continue, as does research into what today’s compounds do to our health, many manufacturers are trying to change the equation altogether.
A near-future example is the Michelin Uptis, a non-pneumatic tire. It relies on modern composites instead of air pressure to provide the right mix of stiffness and flex with significantly more durability.
|
13861
|
Tires are saving us — and killing us, too
But there are other solutions. Recycling is one, but reuse is better, a process called retreading. Retreading itself is nothing new, but while it’s generally fallen out of favor for consumer tires, on the industrial side of things, it can be a huge cost-saver — and environment-saver, too.
Jason Roanhouse, VP of North American Bandag operations at Bridgestone Mobility Solutions, says that the company’s retread business has saved 300 million tires from being thrown out, worth roughly 4 billion gallons of oil.
Future tires
While efforts to find sustainable replacements for tire manufacturing compounds continue, as does research into what today’s compounds do to our health, many manufacturers are trying to change the equation altogether.
A near-future example is the Michelin Uptis, a non-pneumatic tire. It relies on modern composites instead of air pressure to provide the right mix of stiffness and flex with significantly more durability. Michelin says it could reduce tire replacements by 20 percent.
|
13862
|
Tires are saving us — and killing us, too
Retreading itself is nothing new, but while it’s generally fallen out of favor for consumer tires, on the industrial side of things, it can be a huge cost-saver — and environment-saver, too.
Jason Roanhouse, VP of North American Bandag operations at Bridgestone Mobility Solutions, says that the company’s retread business has saved 300 million tires from being thrown out, worth roughly 4 billion gallons of oil.
Future tires
While efforts to find sustainable replacements for tire manufacturing compounds continue, as does research into what today’s compounds do to our health, many manufacturers are trying to change the equation altogether.
A near-future example is the Michelin Uptis, a non-pneumatic tire. It relies on modern composites instead of air pressure to provide the right mix of stiffness and flex with significantly more durability. Michelin says it could reduce tire replacements by 20 percent. Variations of this theme have been in development for decades, but models are in testing now for consumer and industrial use.
|
13863
|
Tires are saving us — and killing us, too
Jason Roanhouse, VP of North American Bandag operations at Bridgestone Mobility Solutions, says that the company’s retread business has saved 300 million tires from being thrown out, worth roughly 4 billion gallons of oil.
Future tires
While efforts to find sustainable replacements for tire manufacturing compounds continue, as does research into what today’s compounds do to our health, many manufacturers are trying to change the equation altogether.
A near-future example is the Michelin Uptis, a non-pneumatic tire. It relies on modern composites instead of air pressure to provide the right mix of stiffness and flex with significantly more durability. Michelin says it could reduce tire replacements by 20 percent. Variations of this theme have been in development for decades, but models are in testing now for consumer and industrial use.
Goodyear gave us a more radical vision of a more distant future tire with 2020’s ReCharge concept, which proposed that a biodegradable tread could be recharged simply by inserting refillable capsules with seasonal compounds.
|
13864
|
Tires are saving us — and killing us, too
Future tires
While efforts to find sustainable replacements for tire manufacturing compounds continue, as does research into what today’s compounds do to our health, many manufacturers are trying to change the equation altogether.
A near-future example is the Michelin Uptis, a non-pneumatic tire. It relies on modern composites instead of air pressure to provide the right mix of stiffness and flex with significantly more durability. Michelin says it could reduce tire replacements by 20 percent. Variations of this theme have been in development for decades, but models are in testing now for consumer and industrial use.
Goodyear gave us a more radical vision of a more distant future tire with 2020’s ReCharge concept, which proposed that a biodegradable tread could be recharged simply by inserting refillable capsules with seasonal compounds. As a concept, it’s pretty far out there.
|
13865
|
Tires are saving us — and killing us, too
Future tires
While efforts to find sustainable replacements for tire manufacturing compounds continue, as does research into what today’s compounds do to our health, many manufacturers are trying to change the equation altogether.
A near-future example is the Michelin Uptis, a non-pneumatic tire. It relies on modern composites instead of air pressure to provide the right mix of stiffness and flex with significantly more durability. Michelin says it could reduce tire replacements by 20 percent. Variations of this theme have been in development for decades, but models are in testing now for consumer and industrial use.
Goodyear gave us a more radical vision of a more distant future tire with 2020’s ReCharge concept, which proposed that a biodegradable tread could be recharged simply by inserting refillable capsules with seasonal compounds. As a concept, it’s pretty far out there. Goodyear’s Helsel confesses as much, calling them “purely conceptual designs” that “might never be produced as such.” However, he says that the non-pneumatic nature of those concepts, and the advanced sensors embedded within, are indicative of ongoing research into future tires.
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Tires are saving us — and killing us, too
It relies on modern composites instead of air pressure to provide the right mix of stiffness and flex with significantly more durability. Michelin says it could reduce tire replacements by 20 percent. Variations of this theme have been in development for decades, but models are in testing now for consumer and industrial use.
Goodyear gave us a more radical vision of a more distant future tire with 2020’s ReCharge concept, which proposed that a biodegradable tread could be recharged simply by inserting refillable capsules with seasonal compounds. As a concept, it’s pretty far out there. Goodyear’s Helsel confesses as much, calling them “purely conceptual designs” that “might never be produced as such.” However, he says that the non-pneumatic nature of those concepts, and the advanced sensors embedded within, are indicative of ongoing research into future tires.
Another concept, though, is less about increasing the sustainability of tires and more about increasing the viability of EVs.
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Tires are saving us — and killing us, too
Michelin says it could reduce tire replacements by 20 percent. Variations of this theme have been in development for decades, but models are in testing now for consumer and industrial use.
Goodyear gave us a more radical vision of a more distant future tire with 2020’s ReCharge concept, which proposed that a biodegradable tread could be recharged simply by inserting refillable capsules with seasonal compounds. As a concept, it’s pretty far out there. Goodyear’s Helsel confesses as much, calling them “purely conceptual designs” that “might never be produced as such.” However, he says that the non-pneumatic nature of those concepts, and the advanced sensors embedded within, are indicative of ongoing research into future tires.
Another concept, though, is less about increasing the sustainability of tires and more about increasing the viability of EVs. At this year’s Japan Mobility Show, Bridgestone showed off what it calls a “Wireless In-Wheel Tire.” The concept is simple: turn every tire into an inductive charging pad for your EV.
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Tires are saving us — and killing us, too
Goodyear gave us a more radical vision of a more distant future tire with 2020’s ReCharge concept, which proposed that a biodegradable tread could be recharged simply by inserting refillable capsules with seasonal compounds. As a concept, it’s pretty far out there. Goodyear’s Helsel confesses as much, calling them “purely conceptual designs” that “might never be produced as such.” However, he says that the non-pneumatic nature of those concepts, and the advanced sensors embedded within, are indicative of ongoing research into future tires.
Another concept, though, is less about increasing the sustainability of tires and more about increasing the viability of EVs. At this year’s Japan Mobility Show, Bridgestone showed off what it calls a “Wireless In-Wheel Tire.” The concept is simple: turn every tire into an inductive charging pad for your EV. Previous wireless, in-motion charging concepts for EVs struggled to maintain strong rates because the car kept bouncing up and down as it moved.
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Tires are saving us — and killing us, too
As a concept, it’s pretty far out there. Goodyear’s Helsel confesses as much, calling them “purely conceptual designs” that “might never be produced as such.” However, he says that the non-pneumatic nature of those concepts, and the advanced sensors embedded within, are indicative of ongoing research into future tires.
Another concept, though, is less about increasing the sustainability of tires and more about increasing the viability of EVs. At this year’s Japan Mobility Show, Bridgestone showed off what it calls a “Wireless In-Wheel Tire.” The concept is simple: turn every tire into an inductive charging pad for your EV. Previous wireless, in-motion charging concepts for EVs struggled to maintain strong rates because the car kept bouncing up and down as it moved.
Wireless charging works best when there’s minimal distance between the charger and the device being charged.
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Tires are saving us — and killing us, too
As a concept, it’s pretty far out there. Goodyear’s Helsel confesses as much, calling them “purely conceptual designs” that “might never be produced as such.” However, he says that the non-pneumatic nature of those concepts, and the advanced sensors embedded within, are indicative of ongoing research into future tires.
Another concept, though, is less about increasing the sustainability of tires and more about increasing the viability of EVs. At this year’s Japan Mobility Show, Bridgestone showed off what it calls a “Wireless In-Wheel Tire.” The concept is simple: turn every tire into an inductive charging pad for your EV. Previous wireless, in-motion charging concepts for EVs struggled to maintain strong rates because the car kept bouncing up and down as it moved.
Wireless charging works best when there’s minimal distance between the charger and the device being charged. So, in this case, the tires themselves contain the receiving coils since, again, they’re the only part of the car that actually touches the ground.
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Tires are saving us — and killing us, too
Another concept, though, is less about increasing the sustainability of tires and more about increasing the viability of EVs. At this year’s Japan Mobility Show, Bridgestone showed off what it calls a “Wireless In-Wheel Tire.” The concept is simple: turn every tire into an inductive charging pad for your EV. Previous wireless, in-motion charging concepts for EVs struggled to maintain strong rates because the car kept bouncing up and down as it moved.
Wireless charging works best when there’s minimal distance between the charger and the device being charged. So, in this case, the tires themselves contain the receiving coils since, again, they’re the only part of the car that actually touches the ground.
Solutions like this seem fanciful, but they at least show that there’s still a lot of room to rethink what a tire can and should be.
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Digital twin market: Analyzing growth and 4 emerging trends
By the IoT Analytics team.
A new report from IoT Analytics highlights eight notable trends helping to advance and promote digital twins.
Four of these trends are discussed in detail in this article. These trends are shaping the future of the digital twin market and influencing investment priorities for companies across various industries.
Key insights:
According to our Digital Twin Market Report 2023–2027, the digital twin market is expanding, with a projected CAGR of 30% between 2023 and 2027.
29% of global manufacturing companies have either fully or partially implemented their digital twin strategies. Further, job posts related to digital twins have increased by 11% compared to October 2021, while openings for other tech topics have declined in the same timeframe.
The report notes eight notable trends helping to advance and promote digital twins, four of which are discussed in this article.
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Digital twin market: Analyzing growth and 4 emerging trends
By the IoT Analytics team.
A new report from IoT Analytics highlights eight notable trends helping to advance and promote digital twins.
Four of these trends are discussed in detail in this article. These trends are shaping the future of the digital twin market and influencing investment priorities for companies across various industries.
Key insights:
According to our Digital Twin Market Report 2023–2027, the digital twin market is expanding, with a projected CAGR of 30% between 2023 and 2027.
29% of global manufacturing companies have either fully or partially implemented their digital twin strategies. Further, job posts related to digital twins have increased by 11% compared to October 2021, while openings for other tech topics have declined in the same timeframe.
The report notes eight notable trends helping to advance and promote digital twins, four of which are discussed in this article.
Digital twin market snapshot
Data from our Digital Twin Market Report 2023–2027 indicates that 29% of global manufacturing companies have either fully or partially implemented their digital twin strategies, marking a noticeable increase from 20% in 2020.
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Digital twin market: Analyzing growth and 4 emerging trends
These trends are shaping the future of the digital twin market and influencing investment priorities for companies across various industries.
Key insights:
According to our Digital Twin Market Report 2023–2027, the digital twin market is expanding, with a projected CAGR of 30% between 2023 and 2027.
29% of global manufacturing companies have either fully or partially implemented their digital twin strategies. Further, job posts related to digital twins have increased by 11% compared to October 2021, while openings for other tech topics have declined in the same timeframe.
The report notes eight notable trends helping to advance and promote digital twins, four of which are discussed in this article.
Digital twin market snapshot
Data from our Digital Twin Market Report 2023–2027 indicates that 29% of global manufacturing companies have either fully or partially implemented their digital twin strategies, marking a noticeable increase from 20% in 2020. Moreover, the proportion of these companies not contemplating the implementation of digital twins appears to have reduced to 9% in 2023, down from 33.6% in 2020.
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Digital twin market: Analyzing growth and 4 emerging trends
29% of global manufacturing companies have either fully or partially implemented their digital twin strategies. Further, job posts related to digital twins have increased by 11% compared to October 2021, while openings for other tech topics have declined in the same timeframe.
The report notes eight notable trends helping to advance and promote digital twins, four of which are discussed in this article.
Digital twin market snapshot
Data from our Digital Twin Market Report 2023–2027 indicates that 29% of global manufacturing companies have either fully or partially implemented their digital twin strategies, marking a noticeable increase from 20% in 2020. Moreover, the proportion of these companies not contemplating the implementation of digital twins appears to have reduced to 9% in 2023, down from 33.6% in 2020.
Supporting this trend, an analysis of job postings on SimplyHired suggests a growing demand for digital twin expertise.
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Digital twin market: Analyzing growth and 4 emerging trends
29% of global manufacturing companies have either fully or partially implemented their digital twin strategies. Further, job posts related to digital twins have increased by 11% compared to October 2021, while openings for other tech topics have declined in the same timeframe.
The report notes eight notable trends helping to advance and promote digital twins, four of which are discussed in this article.
Digital twin market snapshot
Data from our Digital Twin Market Report 2023–2027 indicates that 29% of global manufacturing companies have either fully or partially implemented their digital twin strategies, marking a noticeable increase from 20% in 2020. Moreover, the proportion of these companies not contemplating the implementation of digital twins appears to have reduced to 9% in 2023, down from 33.6% in 2020.
Supporting this trend, an analysis of job postings on SimplyHired suggests a growing demand for digital twin expertise. Postings mentioning “digital twin” increased by 11% in October 2023 compared to just two years prior, while openings for most other tech topics declined in the same timeframe.
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Digital twin market: Analyzing growth and 4 emerging trends
The report notes eight notable trends helping to advance and promote digital twins, four of which are discussed in this article.
Digital twin market snapshot
Data from our Digital Twin Market Report 2023–2027 indicates that 29% of global manufacturing companies have either fully or partially implemented their digital twin strategies, marking a noticeable increase from 20% in 2020. Moreover, the proportion of these companies not contemplating the implementation of digital twins appears to have reduced to 9% in 2023, down from 33.6% in 2020.
Supporting this trend, an analysis of job postings on SimplyHired suggests a growing demand for digital twin expertise. Postings mentioning “digital twin” increased by 11% in October 2023 compared to just two years prior, while openings for most other tech topics declined in the same timeframe. Notably, among the 60 tech-related skill sets we tracked, digital twin-related skills experienced one of the most significant growths.
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Digital twin market: Analyzing growth and 4 emerging trends
Digital twin market snapshot
Data from our Digital Twin Market Report 2023–2027 indicates that 29% of global manufacturing companies have either fully or partially implemented their digital twin strategies, marking a noticeable increase from 20% in 2020. Moreover, the proportion of these companies not contemplating the implementation of digital twins appears to have reduced to 9% in 2023, down from 33.6% in 2020.
Supporting this trend, an analysis of job postings on SimplyHired suggests a growing demand for digital twin expertise. Postings mentioning “digital twin” increased by 11% in October 2023 compared to just two years prior, while openings for most other tech topics declined in the same timeframe. Notably, among the 60 tech-related skill sets we tracked, digital twin-related skills experienced one of the most significant growths.
Based on these observations and additional insights from our report, our current projection estimates that the global digital twin market could grow at a CAGR of approximately 30% between 2023 and 2027.
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Digital twin market: Analyzing growth and 4 emerging trends
Moreover, the proportion of these companies not contemplating the implementation of digital twins appears to have reduced to 9% in 2023, down from 33.6% in 2020.
Supporting this trend, an analysis of job postings on SimplyHired suggests a growing demand for digital twin expertise. Postings mentioning “digital twin” increased by 11% in October 2023 compared to just two years prior, while openings for most other tech topics declined in the same timeframe. Notably, among the 60 tech-related skill sets we tracked, digital twin-related skills experienced one of the most significant growths.
Based on these observations and additional insights from our report, our current projection estimates that the global digital twin market could grow at a CAGR of approximately 30% between 2023 and 2027.
Against the backdrop of this growing market, the report notes eight trends that help promote the advancement and adoption of digital twins. Here, we will focus on four:
1.
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Digital twin market: Analyzing growth and 4 emerging trends
Supporting this trend, an analysis of job postings on SimplyHired suggests a growing demand for digital twin expertise. Postings mentioning “digital twin” increased by 11% in October 2023 compared to just two years prior, while openings for most other tech topics declined in the same timeframe. Notably, among the 60 tech-related skill sets we tracked, digital twin-related skills experienced one of the most significant growths.
Based on these observations and additional insights from our report, our current projection estimates that the global digital twin market could grow at a CAGR of approximately 30% between 2023 and 2027.
Against the backdrop of this growing market, the report notes eight trends that help promote the advancement and adoption of digital twins. Here, we will focus on four:
1. Digital twins deployed to meet sustainability goals
2. Digital twins employed as virtual sensors in complex conditions
3. Partnerships between cloud hyperscalers and OT and simulation specialists
4.
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Digital twin market: Analyzing growth and 4 emerging trends
Postings mentioning “digital twin” increased by 11% in October 2023 compared to just two years prior, while openings for most other tech topics declined in the same timeframe. Notably, among the 60 tech-related skill sets we tracked, digital twin-related skills experienced one of the most significant growths.
Based on these observations and additional insights from our report, our current projection estimates that the global digital twin market could grow at a CAGR of approximately 30% between 2023 and 2027.
Against the backdrop of this growing market, the report notes eight trends that help promote the advancement and adoption of digital twins. Here, we will focus on four:
1. Digital twins deployed to meet sustainability goals
2. Digital twins employed as virtual sensors in complex conditions
3. Partnerships between cloud hyperscalers and OT and simulation specialists
4. Initiatives promoting interoperability of digital twins across multifaceted systems
Before we dive into these trends, and to provide context, it is helpful to understand how IoT Analytics defines digital twins and the digital twin market.
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Digital twin market: Analyzing growth and 4 emerging trends
Notably, among the 60 tech-related skill sets we tracked, digital twin-related skills experienced one of the most significant growths.
Based on these observations and additional insights from our report, our current projection estimates that the global digital twin market could grow at a CAGR of approximately 30% between 2023 and 2027.
Against the backdrop of this growing market, the report notes eight trends that help promote the advancement and adoption of digital twins. Here, we will focus on four:
1. Digital twins deployed to meet sustainability goals
2. Digital twins employed as virtual sensors in complex conditions
3. Partnerships between cloud hyperscalers and OT and simulation specialists
4. Initiatives promoting interoperability of digital twins across multifaceted systems
Before we dive into these trends, and to provide context, it is helpful to understand how IoT Analytics defines digital twins and the digital twin market.
Defining digital twins and the digital twin market
In our March 2023 Decoding Digital Twins article, we define digital twins as a virtual model replicating the behavior of an existing or a potential real-world asset, system, or multiple systems.
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Digital twin market: Analyzing growth and 4 emerging trends
Against the backdrop of this growing market, the report notes eight trends that help promote the advancement and adoption of digital twins. Here, we will focus on four:
1. Digital twins deployed to meet sustainability goals
2. Digital twins employed as virtual sensors in complex conditions
3. Partnerships between cloud hyperscalers and OT and simulation specialists
4. Initiatives promoting interoperability of digital twins across multifaceted systems
Before we dive into these trends, and to provide context, it is helpful to understand how IoT Analytics defines digital twins and the digital twin market.
Defining digital twins and the digital twin market
In our March 2023 Decoding Digital Twins article, we define digital twins as a virtual model replicating the behavior of an existing or a potential real-world asset, system, or multiple systems. This definition captures a macro concept of digital twins, but our report and previous article present a three-dimensional, cuboid model to help classify digital twins so apple-to-apple comparisons can be made.
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Digital twin market: Analyzing growth and 4 emerging trends
Here, we will focus on four:
1. Digital twins deployed to meet sustainability goals
2. Digital twins employed as virtual sensors in complex conditions
3. Partnerships between cloud hyperscalers and OT and simulation specialists
4. Initiatives promoting interoperability of digital twins across multifaceted systems
Before we dive into these trends, and to provide context, it is helpful to understand how IoT Analytics defines digital twins and the digital twin market.
Defining digital twins and the digital twin market
In our March 2023 Decoding Digital Twins article, we define digital twins as a virtual model replicating the behavior of an existing or a potential real-world asset, system, or multiple systems. This definition captures a macro concept of digital twins, but our report and previous article present a three-dimensional, cuboid model to help classify digital twins so apple-to-apple comparisons can be made. Each axis of the cuboid represents one dimension of a digital twin:
1.
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Digital twin market: Analyzing growth and 4 emerging trends
Digital twins deployed to meet sustainability goals
2. Digital twins employed as virtual sensors in complex conditions
3. Partnerships between cloud hyperscalers and OT and simulation specialists
4. Initiatives promoting interoperability of digital twins across multifaceted systems
Before we dive into these trends, and to provide context, it is helpful to understand how IoT Analytics defines digital twins and the digital twin market.
Defining digital twins and the digital twin market
In our March 2023 Decoding Digital Twins article, we define digital twins as a virtual model replicating the behavior of an existing or a potential real-world asset, system, or multiple systems. This definition captures a macro concept of digital twins, but our report and previous article present a three-dimensional, cuboid model to help classify digital twins so apple-to-apple comparisons can be made. Each axis of the cuboid represents one dimension of a digital twin:
1. Life cycle phase: The X-axis represents the six life cycle phases a digital twin is used for, from design to decommissioning.
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Digital twin market: Analyzing growth and 4 emerging trends
Partnerships between cloud hyperscalers and OT and simulation specialists
4. Initiatives promoting interoperability of digital twins across multifaceted systems
Before we dive into these trends, and to provide context, it is helpful to understand how IoT Analytics defines digital twins and the digital twin market.
Defining digital twins and the digital twin market
In our March 2023 Decoding Digital Twins article, we define digital twins as a virtual model replicating the behavior of an existing or a potential real-world asset, system, or multiple systems. This definition captures a macro concept of digital twins, but our report and previous article present a three-dimensional, cuboid model to help classify digital twins so apple-to-apple comparisons can be made. Each axis of the cuboid represents one dimension of a digital twin:
1. Life cycle phase: The X-axis represents the six life cycle phases a digital twin is used for, from design to decommissioning.
2.
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Digital twin market: Analyzing growth and 4 emerging trends
Partnerships between cloud hyperscalers and OT and simulation specialists
4. Initiatives promoting interoperability of digital twins across multifaceted systems
Before we dive into these trends, and to provide context, it is helpful to understand how IoT Analytics defines digital twins and the digital twin market.
Defining digital twins and the digital twin market
In our March 2023 Decoding Digital Twins article, we define digital twins as a virtual model replicating the behavior of an existing or a potential real-world asset, system, or multiple systems. This definition captures a macro concept of digital twins, but our report and previous article present a three-dimensional, cuboid model to help classify digital twins so apple-to-apple comparisons can be made. Each axis of the cuboid represents one dimension of a digital twin:
1. Life cycle phase: The X-axis represents the six life cycle phases a digital twin is used for, from design to decommissioning.
2. Hierarchical levels: The Y-axis represents a digital twin’s five hierarchical levels, from information to multi-system.
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Digital twin market: Analyzing growth and 4 emerging trends
Defining digital twins and the digital twin market
In our March 2023 Decoding Digital Twins article, we define digital twins as a virtual model replicating the behavior of an existing or a potential real-world asset, system, or multiple systems. This definition captures a macro concept of digital twins, but our report and previous article present a three-dimensional, cuboid model to help classify digital twins so apple-to-apple comparisons can be made. Each axis of the cuboid represents one dimension of a digital twin:
1. Life cycle phase: The X-axis represents the six life cycle phases a digital twin is used for, from design to decommissioning.
2. Hierarchical levels: The Y-axis represents a digital twin’s five hierarchical levels, from information to multi-system.
3. Use/purpose of implementation: The Z-axis represents the seven most common uses for digital twins, such as simulation and prediction.
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Digital twin market: Analyzing growth and 4 emerging trends
Defining digital twins and the digital twin market
In our March 2023 Decoding Digital Twins article, we define digital twins as a virtual model replicating the behavior of an existing or a potential real-world asset, system, or multiple systems. This definition captures a macro concept of digital twins, but our report and previous article present a three-dimensional, cuboid model to help classify digital twins so apple-to-apple comparisons can be made. Each axis of the cuboid represents one dimension of a digital twin:
1. Life cycle phase: The X-axis represents the six life cycle phases a digital twin is used for, from design to decommissioning.
2. Hierarchical levels: The Y-axis represents a digital twin’s five hierarchical levels, from information to multi-system.
3. Use/purpose of implementation: The Z-axis represents the seven most common uses for digital twins, such as simulation and prediction.
Based on this model, there are 210 potential combinations (5 x 6 x 7 = 210); however, our research indicates that many digital twin initiatives are tailored to multiple combinations.
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Digital twin market: Analyzing growth and 4 emerging trends
This definition captures a macro concept of digital twins, but our report and previous article present a three-dimensional, cuboid model to help classify digital twins so apple-to-apple comparisons can be made. Each axis of the cuboid represents one dimension of a digital twin:
1. Life cycle phase: The X-axis represents the six life cycle phases a digital twin is used for, from design to decommissioning.
2. Hierarchical levels: The Y-axis represents a digital twin’s five hierarchical levels, from information to multi-system.
3. Use/purpose of implementation: The Z-axis represents the seven most common uses for digital twins, such as simulation and prediction.
Based on this model, there are 210 potential combinations (5 x 6 x 7 = 210); however, our research indicates that many digital twin initiatives are tailored to multiple combinations.
In terms of the digital twin market, our market model only considers software spending for digital twins, which we break into two scopes:
Broad digital twin market – includes the revenue for all software solutions that provide capabilities that are used for digital twins, such as solutions that integrate data sources into a digital twin and are capable of simulation, visualization, and predictions
– includes the revenue for all software solutions that provide capabilities that are used for digital twins, such as solutions that integrate data sources into a digital twin and are capable of simulation, visualization, and predictions Narrow digital twin market – only considers spending for digital twin-specific software, such as software intended to model the digital twin data
Though hardware and services related to digital twins can bolster the capabilities of digital twin software, we only view them as supporting services for the software, and we do not consider them in our digital twin market model.
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Digital twin market: Analyzing growth and 4 emerging trends
In terms of the digital twin market, our market model only considers software spending for digital twins, which we break into two scopes:
Broad digital twin market – includes the revenue for all software solutions that provide capabilities that are used for digital twins, such as solutions that integrate data sources into a digital twin and are capable of simulation, visualization, and predictions
– includes the revenue for all software solutions that provide capabilities that are used for digital twins, such as solutions that integrate data sources into a digital twin and are capable of simulation, visualization, and predictions Narrow digital twin market – only considers spending for digital twin-specific software, such as software intended to model the digital twin data
Though hardware and services related to digital twins can bolster the capabilities of digital twin software, we only view them as supporting services for the software, and we do not consider them in our digital twin market model. That said, this ability to bolster capabilities means they can aid digital twin market growth, as shown in some of the trends below.
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Digital twin market: Analyzing growth and 4 emerging trends
That said, this ability to bolster capabilities means they can aid digital twin market growth, as shown in some of the trends below.
Digital twin market trends
We will now look at four trends helping digital twin market growth.
Trend 1: Digital twins deployed to meet sustainability goals
Sustainability was discussed in approximately 21% of recent CEO earnings calls and has remained a consistent topic throughout 2023. This pairs with our report’s analysis that the pursuit of sustainability goals is a tailwind macro factor for the digital twin market.
To achieve their sustainability goals, many companies are exploring digital twins. Due to their ability to simulate real-world conditions and deliver real-time information, organizations can optimize resource usage, reducing carbon emissions and improving supply and transportation networks.
According to Capgemini Research Institute’s 2022 digital twins report, 57% of organizations agreed that one of the key drivers for their digital twin investments was improving their sustainability, and 51% agreed that digital twins would help achieve their organization’s environmental sustainability goals.
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Digital twin market: Analyzing growth and 4 emerging trends
Digital twin market trends
We will now look at four trends helping digital twin market growth.
Trend 1: Digital twins deployed to meet sustainability goals
Sustainability was discussed in approximately 21% of recent CEO earnings calls and has remained a consistent topic throughout 2023. This pairs with our report’s analysis that the pursuit of sustainability goals is a tailwind macro factor for the digital twin market.
To achieve their sustainability goals, many companies are exploring digital twins. Due to their ability to simulate real-world conditions and deliver real-time information, organizations can optimize resource usage, reducing carbon emissions and improving supply and transportation networks.
According to Capgemini Research Institute’s 2022 digital twins report, 57% of organizations agreed that one of the key drivers for their digital twin investments was improving their sustainability, and 51% agreed that digital twins would help achieve their organization’s environmental sustainability goals.
In our report, a former VP at an industrial automation vendor shared, “Digital solutions provide the visibility, analysis, and insight needed to address the challenges inherent in sustainability goals.
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Digital twin market: Analyzing growth and 4 emerging trends
Trend 1: Digital twins deployed to meet sustainability goals
Sustainability was discussed in approximately 21% of recent CEO earnings calls and has remained a consistent topic throughout 2023. This pairs with our report’s analysis that the pursuit of sustainability goals is a tailwind macro factor for the digital twin market.
To achieve their sustainability goals, many companies are exploring digital twins. Due to their ability to simulate real-world conditions and deliver real-time information, organizations can optimize resource usage, reducing carbon emissions and improving supply and transportation networks.
According to Capgemini Research Institute’s 2022 digital twins report, 57% of organizations agreed that one of the key drivers for their digital twin investments was improving their sustainability, and 51% agreed that digital twins would help achieve their organization’s environmental sustainability goals.
In our report, a former VP at an industrial automation vendor shared, “Digital solutions provide the visibility, analysis, and insight needed to address the challenges inherent in sustainability goals. A digital twin strategy as part of an overall digitalization plan can be a crucial capability for asset-intensive industries and needs to encompass the entire asset lifecycle, process, and value chain from design and operations through maintenance and strategic business planning.”
Example: Aden, a Chinese integrated facility service provider, created a digital twin for one of its commercial centers in Chengdu, China.
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Digital twin market: Analyzing growth and 4 emerging trends
Due to their ability to simulate real-world conditions and deliver real-time information, organizations can optimize resource usage, reducing carbon emissions and improving supply and transportation networks.
According to Capgemini Research Institute’s 2022 digital twins report, 57% of organizations agreed that one of the key drivers for their digital twin investments was improving their sustainability, and 51% agreed that digital twins would help achieve their organization’s environmental sustainability goals.
In our report, a former VP at an industrial automation vendor shared, “Digital solutions provide the visibility, analysis, and insight needed to address the challenges inherent in sustainability goals. A digital twin strategy as part of an overall digitalization plan can be a crucial capability for asset-intensive industries and needs to encompass the entire asset lifecycle, process, and value chain from design and operations through maintenance and strategic business planning.”
Example: Aden, a Chinese integrated facility service provider, created a digital twin for one of its commercial centers in Chengdu, China. The digital twin was designed to help facility managers inspect, maintain, and repair building assets.
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Digital twin market: Analyzing growth and 4 emerging trends
According to Capgemini Research Institute’s 2022 digital twins report, 57% of organizations agreed that one of the key drivers for their digital twin investments was improving their sustainability, and 51% agreed that digital twins would help achieve their organization’s environmental sustainability goals.
In our report, a former VP at an industrial automation vendor shared, “Digital solutions provide the visibility, analysis, and insight needed to address the challenges inherent in sustainability goals. A digital twin strategy as part of an overall digitalization plan can be a crucial capability for asset-intensive industries and needs to encompass the entire asset lifecycle, process, and value chain from design and operations through maintenance and strategic business planning.”
Example: Aden, a Chinese integrated facility service provider, created a digital twin for one of its commercial centers in Chengdu, China. The digital twin was designed to help facility managers inspect, maintain, and repair building assets. 3D simulations assist facility managers in visualizing, predicting, and optimizing energy consumption, and the expected benefits include lower annual energy consumption, water usage, and waste.
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Digital twin market: Analyzing growth and 4 emerging trends
In our report, a former VP at an industrial automation vendor shared, “Digital solutions provide the visibility, analysis, and insight needed to address the challenges inherent in sustainability goals. A digital twin strategy as part of an overall digitalization plan can be a crucial capability for asset-intensive industries and needs to encompass the entire asset lifecycle, process, and value chain from design and operations through maintenance and strategic business planning.”
Example: Aden, a Chinese integrated facility service provider, created a digital twin for one of its commercial centers in Chengdu, China. The digital twin was designed to help facility managers inspect, maintain, and repair building assets. 3D simulations assist facility managers in visualizing, predicting, and optimizing energy consumption, and the expected benefits include lower annual energy consumption, water usage, and waste.
Trend 2: Digital twins employed as virtual sensors in complex conditions
Virtual sensors approximate data that otherwise cannot be obtained via physical sensors, often due to physical sensors being impractical, costly, or hazardous to employ.
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Digital twin market: Analyzing growth and 4 emerging trends
A digital twin strategy as part of an overall digitalization plan can be a crucial capability for asset-intensive industries and needs to encompass the entire asset lifecycle, process, and value chain from design and operations through maintenance and strategic business planning.”
Example: Aden, a Chinese integrated facility service provider, created a digital twin for one of its commercial centers in Chengdu, China. The digital twin was designed to help facility managers inspect, maintain, and repair building assets. 3D simulations assist facility managers in visualizing, predicting, and optimizing energy consumption, and the expected benefits include lower annual energy consumption, water usage, and waste.
Trend 2: Digital twins employed as virtual sensors in complex conditions
Virtual sensors approximate data that otherwise cannot be obtained via physical sensors, often due to physical sensors being impractical, costly, or hazardous to employ. Companies are now building digital twins to model hardware and calculate data based on other conditions.
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Digital twin market: Analyzing growth and 4 emerging trends
A digital twin strategy as part of an overall digitalization plan can be a crucial capability for asset-intensive industries and needs to encompass the entire asset lifecycle, process, and value chain from design and operations through maintenance and strategic business planning.”
Example: Aden, a Chinese integrated facility service provider, created a digital twin for one of its commercial centers in Chengdu, China. The digital twin was designed to help facility managers inspect, maintain, and repair building assets. 3D simulations assist facility managers in visualizing, predicting, and optimizing energy consumption, and the expected benefits include lower annual energy consumption, water usage, and waste.
Trend 2: Digital twins employed as virtual sensors in complex conditions
Virtual sensors approximate data that otherwise cannot be obtained via physical sensors, often due to physical sensors being impractical, costly, or hazardous to employ. Companies are now building digital twins to model hardware and calculate data based on other conditions. This not only allows the collection of data from complex equipment but also enables operators to track equipment performance and predict maintenance and downtimes.
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