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13800	Tires are saving us — and killing us, too Truly sustainable tires are becoming a reality, but will it be enough? Renewable rubber Bridgestone’s “Wireless-In-Wheel” technology. If you watched any IndyCar road course race this year, basically any of the half-dozen events where the drivers had to turn right as well as ...
13801	Tires are saving us — and killing us, too Renewable rubber Bridgestone’s “Wireless-In-Wheel” technology. If you watched any IndyCar road course race this year, basically any of the half-dozen events where the drivers had to turn right as well as left, you might have noticed some green flashes on those cars’ tires. It...
13802	Tires are saving us — and killing us, too If you watched any IndyCar road course race this year, basically any of the half-dozen events where the drivers had to turn right as well as left, you might have noticed some green flashes on those cars’ tires. It wasn’t just a visual flair to an otherwise visually dull part of...
13803	Tires are saving us — and killing us, too It wasn’t just a visual flair to an otherwise visually dull part of the equation. Those tires contained guayule, part of an agrarian prototype effort from Bridgestone, the supplier of spec tires for that series. It’s a high-profile demonstration of a new domestically sourced, ...
13804	Tires are saving us — and killing us, too Those tires contained guayule, part of an agrarian prototype effort from Bridgestone, the supplier of spec tires for that series. It’s a high-profile demonstration of a new domestically sourced, renewable source of rubber that augments other natural sources like that from the h...
13805	Tires are saving us — and killing us, too It’s a high-profile demonstration of a new domestically sourced, renewable source of rubber that augments other natural sources like that from the hevea tree and even the Russian dandelion. Truly sustainable tires are becoming a reality, but will it be enough? Bridgestone’s B...
13806	Tires are saving us — and killing us, too Truly sustainable tires are becoming a reality, but will it be enough? Bridgestone’s Bill Niaura, executive director of sustainable innovation and circular economy, says guayule is a drop-in replacement with many potential advantages. Chief among them? Location: “Hevea trees a...
13807	Tires are saving us — and killing us, too Chief among them? Location: “Hevea trees are primarily grown in Southeast Asia,” he says, “while guayule is grown in the Southwestern US.” This is also a climate resiliency play. Guayule provides an alternate drought-resistant source for natural rubber at a time when global te...
13808	Tires are saving us — and killing us, too Guayule provides an alternate drought-resistant source for natural rubber at a time when global temperature patterns are behaving like the stock market: highly unpredictable but trending upward. Virtually every tire manufacturer is making at least token efforts to increase the...
13809	Tires are saving us — and killing us, too Virtually every tire manufacturer is making at least token efforts to increase the usage of sustainable materials like guayule. Yokohama is using motorsports to develop its Advan A005 tire, which debuted at last year’s Pikes Peak International Hill Climb and contains 33 percent...
13810	Tires are saving us — and killing us, too Yokohama is using motorsports to develop its Advan A005 tire, which debuted at last year’s Pikes Peak International Hill Climb and contains 33 percent sustainable materials, including biomass-derived rubber. Michelin, meanwhile, shod Porsche’s prototype electric GT4 e-Performan...
13811	Tires are saving us — and killing us, too Michelin, meanwhile, shod Porsche’s prototype electric GT4 e-Performance racer with tires said to be 53 percent renewable, like strap steel and lemon peels. That all may sound like marketing plays — and it partly is — but motorsports have historically proven an ideal developme...
13812	Tires are saving us — and killing us, too That all may sound like marketing plays — and it partly is — but motorsports have historically proven an ideal development opportunity in the automotive industry. Track tires are pushed to their limits, resulting in better products for the road. In time, at least. Many manufac...
13813	Tires are saving us — and killing us, too Track tires are pushed to their limits, resulting in better products for the road. In time, at least. Many manufacturers have a self-imposed deadline for a shift to renewable sourcing for materials. Dunlop is promising 40 percent of its tires will be renewable by the end of th...
13814	Tires are saving us — and killing us, too Bridgestone’s goal is also 2050 but is introducing models now with an increased focus on sustainability, like the Turanza EV, made of 50 percent renewable and recycled materials. How all of this factors into each manufacturer’s specialty blends is complicated, but generally, i...
13815	Tires are saving us — and killing us, too How all of this factors into each manufacturer’s specialty blends is complicated, but generally, it breaks down like this: “Natural rubber and synthetic rubber each represent about 25 percent of materials used in tire manufacturing. Fillers, primarily carbon black and silica, ...
13816	Tires are saving us — and killing us, too Fillers, primarily carbon black and silica, represent an additional 25 percent,” Bridgestone’s Niaura says. “The remaining percentage consists of steel, textiles, oils, resins, and other ingredients used to cure the tire or serve as anti-degradants.” By blending different comp...
13817	Tires are saving us — and killing us, too Fillers, primarily carbon black and silica, represent an additional 25 percent,” Bridgestone’s Niaura says. “The remaining percentage consists of steel, textiles, oils, resins, and other ingredients used to cure the tire or serve as anti-degradants.” By blending different comp...
13818	Tires are saving us — and killing us, too High-grip tires are traditionally short-lived and inefficient, but thanks to sticky science and renewable materials, that’s changing. Silica is a good example and an increasingly important component. Silica is a good example and an increasingly important component. It not onl...
13819	Tires are saving us — and killing us, too Silica is a good example and an increasingly important component. Silica is a good example and an increasingly important component. It not only displaces less renewable materials but also makes tires more efficient. “Conventional tires rely on carbon black to strengthen the ru...
13820	Tires are saving us — and killing us, too It not only displaces less renewable materials but also makes tires more efficient. “Conventional tires rely on carbon black to strengthen the rubber matrix as the tire is cured,” Dale Harrigle, Bridgestone’s chief engineer for replacement tires, says. “In a tire that uses sili...
13821	Tires are saving us — and killing us, too “Conventional tires rely on carbon black to strengthen the rubber matrix as the tire is cured,” Dale Harrigle, Bridgestone’s chief engineer for replacement tires, says. “In a tire that uses silica in the tread compound, a portion of the carbon black is removed and replaced with...
13822	Tires are saving us — and killing us, too “In a tire that uses silica in the tread compound, a portion of the carbon black is removed and replaced with silica, which allows for increased wet performance and reduced rolling resistance.” Silica traditionally comes from sand, but that’s changing. Goodyear, for example, i...
13823	Tires are saving us — and killing us, too “In a tire that uses silica in the tread compound, a portion of the carbon black is removed and replaced with silica, which allows for increased wet performance and reduced rolling resistance.” Silica traditionally comes from sand, but that’s changing. Goodyear, for example, i...
13824	Tires are saving us — and killing us, too Goodyear, for example, is now using silica sourced from a rice processing byproduct called husk ash. In other words: less harmful rubber, more grip, better wear, and better range or fuel economy. The molecular menace Firestone’s IndyCar tires. Drive long enough, and the wel...
13825	Tires are saving us — and killing us, too Drive long enough, and the well-defined tread patterns of even the most efficient tires will fade, slowly balding like a stressed-out environmental scientist’s pate. It’s easy to imagine that the lost rubber simply disappears, but the truth is more terrifying. Tires break down...
13826	Tires are saving us — and killing us, too Tires break down into tire and road wear particles, or TRWP. This black dust accumulates on roads mostly — but not permanently. When it rains, it is carried away. A recent Pew Charitable Trusts report found that 78 percent of ocean microplastics are synthetic tire rubber, whic...
13827	Tires are saving us — and killing us, too When it rains, it is carried away. A recent Pew Charitable Trusts report found that 78 percent of ocean microplastics are synthetic tire rubber, which makes efforts to cut down on microfiber pollution from our laundry seem a bit quaint. “What you don’t want is all these littl...
13828	Tires are saving us — and killing us, too When it rains, it is carried away. A recent Pew Charitable Trusts report found that 78 percent of ocean microplastics are synthetic tire rubber, which makes efforts to cut down on microfiber pollution from our laundry seem a bit quaint. “What you don’t want is all these littl...
13829	Tires are saving us — and killing us, too “What you don’t want is all these little wear particles full of all these nasty compounds settling in the environment and inside us and gradually leaching out their toxins,” says Nick Molden, CEO of Emissions Analytics, an independent group focused on testing and data about the...
13830	Tires are saving us — and killing us, too “What you don’t want is all these little wear particles full of all these nasty compounds settling in the environment and inside us and gradually leaching out their toxins,” says Nick Molden, CEO of Emissions Analytics, an independent group focused on testing and data about the...
13831	Tires are saving us — and killing us, too “What you don’t want is all these little wear particles full of all these nasty compounds settling in the environment and inside us and gradually leaching out their toxins.” One such toxin is 6PPD-quinone. A 2020 study from the University of Washington’s Center for Urban Water...
13832	Tires are saving us — and killing us, too A 2020 study from the University of Washington’s Center for Urban Waters found that a dramatic decline in coho salmon populations was the result of the toxin. The salmon have now been placed on some West Coast endangered lists. “Shortly after birth, they were essentially going...
13833	Tires are saving us — and killing us, too A 2020 study from the University of Washington’s Center for Urban Waters found that a dramatic decline in coho salmon populations was the result of the toxin. The salmon have now been placed on some West Coast endangered lists. “Shortly after birth, they were essentially going...
13834	Tires are saving us — and killing us, too The salmon have now been placed on some West Coast endangered lists. “Shortly after birth, they were essentially going mad and dying,” Molden says. “The researchers finally linked it to this compound in tires because it was happening after rainfall. The rainfall was washing al...
13835	Tires are saving us — and killing us, too “The researchers finally linked it to this compound in tires because it was happening after rainfall. The rainfall was washing all the accumulated tire material off the road into the harbors and into the shore.” That isn’t bad just for the salmon and the Pacific Northwest’s fi...
13836	Tires are saving us — and killing us, too 6PPD-quinone is in us, too, and it only comes from tires. 6PPD helps tires resist environmental damage, thus lasting longer between replacements. When 6PPD reacts with ozone, it becomes 6PPD-quinone. “The product 6PPD-quinone, which was identified in late 2020, requires more r...
13837	Tires are saving us — and killing us, too 6PPD helps tires resist environmental damage, thus lasting longer between replacements. When 6PPD reacts with ozone, it becomes 6PPD-quinone. “The product 6PPD-quinone, which was identified in late 2020, requires more research to understand what impact, if any, it may have on ...
13838	Tires are saving us — and killing us, too “The product 6PPD-quinone, which was identified in late 2020, requires more research to understand what impact, if any, it may have on aquatic life or the environment,” Goodyear SVP of global operations and CTO Chris Helsel says. That’s hardly a mea culpa, but the tire industry...
13839	Tires are saving us — and killing us, too That’s hardly a mea culpa, but the tire industry genuinely has been an active partner in studying the problem. Goodyear and other members of the US Tire Manufacturers Association actually encouraged 6PPD-targeting regulation enacted by the California Environmental Protection A...
13840	Tires are saving us — and killing us, too “For the next five years, if you want to sell tires in California, you need to go through the process of either eliminating 6PPD, or at least properly researching the alternatives,” Molden says. “We are collaborating with researchers and other scientists to better understand t...
13841	Tires are saving us — and killing us, too “For the next five years, if you want to sell tires in California, you need to go through the process of either eliminating 6PPD, or at least properly researching the alternatives,” Molden says. “We are collaborating with researchers and other scientists to better understand t...
13842	Tires are saving us — and killing us, too “We are collaborating with researchers and other scientists to better understand this transformation product, fill knowledge gaps, and determine next steps,” says Helsel. Other initiatives are coming to limit overall tire emissions, including the upcoming Euro 7 regulations, w...
13843	Tires are saving us — and killing us, too Other initiatives are coming to limit overall tire emissions, including the upcoming Euro 7 regulations, which put caps on tire wear particles as well as other emissions. That seems like progress, but Emissions Analytics’ Molden isn’t so sure: “The reason I’m worried about tha...
13844	Tires are saving us — and killing us, too That seems like progress, but Emissions Analytics’ Molden isn’t so sure: “The reason I’m worried about that is I’m sure you can reduce that wear mass, but if you do that by making the compound more toxic, you could actually make the environmental impact worse.” “You could actu...
13845	Tires are saving us — and killing us, too Molden believes that what’s needed is better understanding. To that end, he’s recently created the Tyre Emissions Research Consortium, a LinkedIn group with about 1,000 members. The intent is to break down the silos that individual researchers were working in. Research into 6P...
13846	Tires are saving us — and killing us, too Molden believes that what’s needed is better understanding. To that end, he’s recently created the Tyre Emissions Research Consortium, a LinkedIn group with about 1,000 members. The intent is to break down the silos that individual researchers were working in. Research into 6P...
13847	Tires are saving us — and killing us, too The intent is to break down the silos that individual researchers were working in. Research into 6PPD replacements is ongoing, and the US Tire Manufacturers Association is also touting research into various ways to mitigate and reduce tire debris pollution. Given all that res...
13848	Tires are saving us — and killing us, too Research into 6PPD replacements is ongoing, and the US Tire Manufacturers Association is also touting research into various ways to mitigate and reduce tire debris pollution. Given all that research is happening at an industry level, it’s easy to feel a little helpless about t...
13849	Tires are saving us — and killing us, too Given all that research is happening at an industry level, it’s easy to feel a little helpless about the role we’re all playing in contributing this pollution to the environment when we’re just trying to get to work. Still, there are things that we can do to help minimize the e...
13850	Tires are saving us — and killing us, too Still, there are things that we can do to help minimize the environmental impact in the interim. Molden suggests a few things: drive more slowly, drive more smoothly, and choose the right tires. According to Molden, the tires that your car was outfitted with when new will prov...
13851	Tires are saving us — and killing us, too Still, there are things that we can do to help minimize the environmental impact in the interim. Molden suggests a few things: drive more slowly, drive more smoothly, and choose the right tires. According to Molden, the tires that your car was outfitted with when new will prov...
13852	Tires are saving us — and killing us, too According to Molden, the tires that your car was outfitted with when new will provide the best wear characteristics. “It’s a bit like going to a flight in restaurants, and each course has a wine match to the food,” he says. Perfectly paired tires may cost more than whatever you...
13853	Tires are saving us — and killing us, too “It’s a bit like going to a flight in restaurants, and each course has a wine match to the food,” he says. Perfectly paired tires may cost more than whatever you can get at a local discounter, but they’ll provide better wear and, ultimately, less pollution. End of the road Mi...
13854	Tires are saving us — and killing us, too Perfectly paired tires may cost more than whatever you can get at a local discounter, but they’ll provide better wear and, ultimately, less pollution. End of the road Michelin’s Uptis. Even the best tires will need to be replaced, either thanks to wear or the kind of roadsid...
13855	Tires are saving us — and killing us, too End of the road Michelin’s Uptis. Even the best tires will need to be replaced, either thanks to wear or the kind of roadside debris that can not only ruin a tire but also your entire day. The good news is that modern tires last a lot longer than they did before. “In the earl...
13856	Tires are saving us — and killing us, too End of the road Michelin’s Uptis. Even the best tires will need to be replaced, either thanks to wear or the kind of roadside debris that can not only ruin a tire but also your entire day. The good news is that modern tires last a lot longer than they did before. “In the earl...
13857	Tires are saving us — and killing us, too The good news is that modern tires last a lot longer than they did before. “In the early 1970s, the typical wear life for a set of tires was approximately 20,000 miles in average driving conditions,” Harrigle says. “Fast forward to today, and 80,000-mile wear warranties are rel...
13858	Tires are saving us — and killing us, too “Fast forward to today, and 80,000-mile wear warranties are relatively common.” The bad news is that we’re still going through more tires than ever. The bad news is that we’re still going through more tires than ever. Harrigle says we scrap 250 million tires every year in Nor...
13859	Tires are saving us — and killing us, too The bad news is that we’re still going through more tires than ever. Harrigle says we scrap 250 million tires every year in North America. Again, about half are burned for fuel. But there are other solutions. Recycling is one, but reuse is better, a process called retreading. ...
13860	Tires are saving us — and killing us, too Harrigle says we scrap 250 million tires every year in North America. Again, about half are burned for fuel. But there are other solutions. Recycling is one, but reuse is better, a process called retreading. Retreading itself is nothing new, but while it’s generally fallen out...
13861	Tires are saving us — and killing us, too But there are other solutions. Recycling is one, but reuse is better, a process called retreading. Retreading itself is nothing new, but while it’s generally fallen out of favor for consumer tires, on the industrial side of things, it can be a huge cost-saver — and environment-...
13862	Tires are saving us — and killing us, too Retreading itself is nothing new, but while it’s generally fallen out of favor for consumer tires, on the industrial side of things, it can be a huge cost-saver — and environment-saver, too. Jason Roanhouse, VP of North American Bandag operations at Bridgestone Mobility Soluti...
13863	Tires are saving us — and killing us, too Jason Roanhouse, VP of North American Bandag operations at Bridgestone Mobility Solutions, says that the company’s retread business has saved 300 million tires from being thrown out, worth roughly 4 billion gallons of oil. Future tires While efforts to find sustainable replac...
13864	Tires are saving us — and killing us, too Future tires While efforts to find sustainable replacements for tire manufacturing compounds continue, as does research into what today’s compounds do to our health, many manufacturers are trying to change the equation altogether. A near-future example is the Michelin Uptis, ...
13865	Tires are saving us — and killing us, too Future tires While efforts to find sustainable replacements for tire manufacturing compounds continue, as does research into what today’s compounds do to our health, many manufacturers are trying to change the equation altogether. A near-future example is the Michelin Uptis, ...
13866	Tires are saving us — and killing us, too It relies on modern composites instead of air pressure to provide the right mix of stiffness and flex with significantly more durability. Michelin says it could reduce tire replacements by 20 percent. Variations of this theme have been in development for decades, but models are...
13867	Tires are saving us — and killing us, too Michelin says it could reduce tire replacements by 20 percent. Variations of this theme have been in development for decades, but models are in testing now for consumer and industrial use. Goodyear gave us a more radical vision of a more distant future tire with 2020’s ReCharg...
13868	Tires are saving us — and killing us, too Goodyear gave us a more radical vision of a more distant future tire with 2020’s ReCharge concept, which proposed that a biodegradable tread could be recharged simply by inserting refillable capsules with seasonal compounds. As a concept, it’s pretty far out there. Goodyear’s H...
13869	Tires are saving us — and killing us, too As a concept, it’s pretty far out there. Goodyear’s Helsel confesses as much, calling them “purely conceptual designs” that “might never be produced as such.” However, he says that the non-pneumatic nature of those concepts, and the advanced sensors embedded within, are indicat...
13870	Tires are saving us — and killing us, too As a concept, it’s pretty far out there. Goodyear’s Helsel confesses as much, calling them “purely conceptual designs” that “might never be produced as such.” However, he says that the non-pneumatic nature of those concepts, and the advanced sensors embedded within, are indicat...
13871	Tires are saving us — and killing us, too Another concept, though, is less about increasing the sustainability of tires and more about increasing the viability of EVs. At this year’s Japan Mobility Show, Bridgestone showed off what it calls a “Wireless In-Wheel Tire.” The concept is simple: turn every tire into an indu...
13872	Digital twin market: Analyzing growth and 4 emerging trends By the IoT Analytics team. A new report from IoT Analytics highlights eight notable trends helping to advance and promote digital twins. Four of these trends are discussed in detail in this article. These trends are shaping the future of the digital twin mar...
13873	Digital twin market: Analyzing growth and 4 emerging trends By the IoT Analytics team. A new report from IoT Analytics highlights eight notable trends helping to advance and promote digital twins. Four of these trends are discussed in detail in this article. These trends are shaping the future of the digital twin mar...
13874	Digital twin market: Analyzing growth and 4 emerging trends These trends are shaping the future of the digital twin market and influencing investment priorities for companies across various industries. Key insights: According to our Digital Twin Market Report 2023–2027, the digital twin market is expanding, with a pr...
13875	Digital twin market: Analyzing growth and 4 emerging trends 29% of global manufacturing companies have either fully or partially implemented their digital twin strategies. Further, job posts related to digital twins have increased by 11% compared to October 2021, while openings for other tech topics have declined in th...
13876	Digital twin market: Analyzing growth and 4 emerging trends 29% of global manufacturing companies have either fully or partially implemented their digital twin strategies. Further, job posts related to digital twins have increased by 11% compared to October 2021, while openings for other tech topics have declined in th...
13877	Digital twin market: Analyzing growth and 4 emerging trends The report notes eight notable trends helping to advance and promote digital twins, four of which are discussed in this article. Digital twin market snapshot Data from our Digital Twin Market Report 2023–2027 indicates that 29% of global manufacturing compan...
13878	Digital twin market: Analyzing growth and 4 emerging trends Digital twin market snapshot Data from our Digital Twin Market Report 2023–2027 indicates that 29% of global manufacturing companies have either fully or partially implemented their digital twin strategies, marking a noticeable increase from 20% in 2020. More...
13879	Digital twin market: Analyzing growth and 4 emerging trends Moreover, the proportion of these companies not contemplating the implementation of digital twins appears to have reduced to 9% in 2023, down from 33.6% in 2020. Supporting this trend, an analysis of job postings on SimplyHired suggests a growing demand for d...
13880	Digital twin market: Analyzing growth and 4 emerging trends Supporting this trend, an analysis of job postings on SimplyHired suggests a growing demand for digital twin expertise. Postings mentioning “digital twin” increased by 11% in October 2023 compared to just two years prior, while openings for most other tech top...
13881	Digital twin market: Analyzing growth and 4 emerging trends Postings mentioning “digital twin” increased by 11% in October 2023 compared to just two years prior, while openings for most other tech topics declined in the same timeframe. Notably, among the 60 tech-related skill sets we tracked, digital twin-related skill...
13882	Digital twin market: Analyzing growth and 4 emerging trends Notably, among the 60 tech-related skill sets we tracked, digital twin-related skills experienced one of the most significant growths. Based on these observations and additional insights from our report, our current projection estimates that the global digita...
13883	Digital twin market: Analyzing growth and 4 emerging trends Against the backdrop of this growing market, the report notes eight trends that help promote the advancement and adoption of digital twins. Here, we will focus on four: 1. Digital twins deployed to meet sustainability goals 2. Digital twins employed as virtu...
13884	Digital twin market: Analyzing growth and 4 emerging trends Here, we will focus on four: 1. Digital twins deployed to meet sustainability goals 2. Digital twins employed as virtual sensors in complex conditions 3. Partnerships between cloud hyperscalers and OT and simulation specialists 4. Initiatives promoting int...
13885	Digital twin market: Analyzing growth and 4 emerging trends Digital twins deployed to meet sustainability goals 2. Digital twins employed as virtual sensors in complex conditions 3. Partnerships between cloud hyperscalers and OT and simulation specialists 4. Initiatives promoting interoperability of digital twins ac...
13886	Digital twin market: Analyzing growth and 4 emerging trends Partnerships between cloud hyperscalers and OT and simulation specialists 4. Initiatives promoting interoperability of digital twins across multifaceted systems Before we dive into these trends, and to provide context, it is helpful to understand how IoT Ana...
13887	Digital twin market: Analyzing growth and 4 emerging trends Partnerships between cloud hyperscalers and OT and simulation specialists 4. Initiatives promoting interoperability of digital twins across multifaceted systems Before we dive into these trends, and to provide context, it is helpful to understand how IoT Ana...
13888	Digital twin market: Analyzing growth and 4 emerging trends Defining digital twins and the digital twin market In our March 2023 Decoding Digital Twins article, we define digital twins as a virtual model replicating the behavior of an existing or a potential real-world asset, system, or multiple systems. This definiti...
13889	Digital twin market: Analyzing growth and 4 emerging trends Defining digital twins and the digital twin market In our March 2023 Decoding Digital Twins article, we define digital twins as a virtual model replicating the behavior of an existing or a potential real-world asset, system, or multiple systems. This definiti...
13890	Digital twin market: Analyzing growth and 4 emerging trends This definition captures a macro concept of digital twins, but our report and previous article present a three-dimensional, cuboid model to help classify digital twins so apple-to-apple comparisons can be made. Each axis of the cuboid represents one dimension ...
13891	Digital twin market: Analyzing growth and 4 emerging trends In terms of the digital twin market, our market model only considers software spending for digital twins, which we break into two scopes: Broad digital twin market – includes the revenue for all software solutions that provide capabilities that are used for d...
13892	Digital twin market: Analyzing growth and 4 emerging trends That said, this ability to bolster capabilities means they can aid digital twin market growth, as shown in some of the trends below. Digital twin market trends We will now look at four trends helping digital twin market growth. Trend 1: Digital twins deploy...
13893	Digital twin market: Analyzing growth and 4 emerging trends Digital twin market trends We will now look at four trends helping digital twin market growth. Trend 1: Digital twins deployed to meet sustainability goals Sustainability was discussed in approximately 21% of recent CEO earnings calls and has remained a con...
13894	Digital twin market: Analyzing growth and 4 emerging trends Trend 1: Digital twins deployed to meet sustainability goals Sustainability was discussed in approximately 21% of recent CEO earnings calls and has remained a consistent topic throughout 2023. This pairs with our report’s analysis that the pursuit of sustaina...
13895	Digital twin market: Analyzing growth and 4 emerging trends Due to their ability to simulate real-world conditions and deliver real-time information, organizations can optimize resource usage, reducing carbon emissions and improving supply and transportation networks. According to Capgemini Research Institute’s 2022 d...
13896	Digital twin market: Analyzing growth and 4 emerging trends According to Capgemini Research Institute’s 2022 digital twins report, 57% of organizations agreed that one of the key drivers for their digital twin investments was improving their sustainability, and 51% agreed that digital twins would help achieve their org...
13897	Digital twin market: Analyzing growth and 4 emerging trends In our report, a former VP at an industrial automation vendor shared, “Digital solutions provide the visibility, analysis, and insight needed to address the challenges inherent in sustainability goals. A digital twin strategy as part of an overall digitalizati...
13898	Digital twin market: Analyzing growth and 4 emerging trends A digital twin strategy as part of an overall digitalization plan can be a crucial capability for asset-intensive industries and needs to encompass the entire asset lifecycle, process, and value chain from design and operations through maintenance and strategi...
13899	Digital twin market: Analyzing growth and 4 emerging trends A digital twin strategy as part of an overall digitalization plan can be a crucial capability for asset-intensive industries and needs to encompass the entire asset lifecycle, process, and value chain from design and operations through maintenance and strategi...

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